The wrong social media companies can leave you with off-brand content, weak engagement, and wasted ad spend. Instead, browse our directory of vetted agencies that know how to turn posts into pipeline.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
The Xwork team has been nurturing this uncannily deep passion for eCommerce and all things digital for the past 14 years or so by now. We've grappled with the elusive SEO (Search Engine Optimization), tackled the SEM (Search Engine Marketing) conundrum, embraced eCommerce, seek solace in SMM (Social Media...
Top Services:
- Graphic Design
- Social Media Marketing
- Digital Marketing
- eCommerce
- Media Buying
- Show more
- Location
- Skudai, Malaysia
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Famous Wolf is a performance-driven digital marketing agency helping ambitious brands grow faster through intelligent strategy, data-led execution, and relentless optimization. From Social Media Marketing and Paid Advertising to Web Development and SEO, we focus on what actually moves the needle measurable...
Top Services:
- Digital Marketing
- Social Media Marketing
- PPC
- Content Marketing
- Web Design
- Show more
- Location
- Birmingham, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Switch Creations is a results-driven digital marketing agency helping businesses grow their online presence and attract more customers through strategic and creative marketing solutions. We specialize in social media management, paid advertising on Meta, Google, and TikTok, branding, content creation, and...
Top Services:
- SEO
- Social Media Marketing
- PPC
- Web Design
- Branding
- Show more
- Location
- Cairo, Egypt
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
We provide a comprehensive range of digital marketing services designed to strengthen every aspect of your online presence. From SEO and social media marketing to content creation and PPC advertising, our expertise ensures your brand reaches the right audience and achieves measurable growth...
Top Services:
- Digital Marketing
- SEO
- PPC
- Social Media Marketing
- Email Marketing
- Show more
- Location
- Melbourne, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
We are an integrated digital agency with expertise in advertising, branding, design, eCommerce, marketing, and web development...
Top Services:
- Digital Marketing
- Social Media Marketing
- Email Marketing
- Advertising
- SEO
- Show more
- Location
- Cleveland, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $145/hr
- Minimal Budget
- $1,000 - $10,000
Let us take your business to new heights. With our proven SEO techniques, we ensure you stand out on Google, driving traffic, leads, and growth...
Top Services:
- SEO
- PPC
- Content Marketing
- Social Media Marketing
- Email Marketing
- Show more
- Location
- Brampton, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $10/hr
- Minimal Budget
- $1,000 - $10,000
Kash is an AI automation and RevOps consultancy in the Phoenix Valley. We build AI systems that answer and book leads 24/7, run follow-up, and report automatically - priced on results, with a free AI Revenue Audit to start...
Top Services:
- AI Development
- Digital Marketing
- Business Consulting
- Social Media Marketing
- Content Marketing
- Show more
- Location
- Mesa, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
We deliver tailored growth strategies, focusing on measurable results and sustainable expansion. We help businesses scale effectively...
Top Services:
- Advertising
- Content Marketing
- Social Media Marketing
- Location
- Doral, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Well help your brands story move faster, reach further, and stand out in a crowded marketplace. DoubleShot Creative (DSC) is a nimble and dynamic creative force, delivering high-impact marketing, compelling media, engaging events, and memorable brand experiences. Its the ideal fusion of digital strategy and...
Top Services:
- Branding
- Social Media Marketing
- Content Marketing
- Creative Services
- Web Design
- Show more
- Location
- Redwood City, California
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
A performance-driven marketing agency trusted by leading eCommerce brands across Europe specializing in driving scalable growth strategies on Google and Meta Ads. With a sharp focus on ROAS, our team combines creative execution with analytical precision to deliver measurable results and long-term success...
Top Services:
- PPC
- Social Media Marketing
- Web Development
- Branding
- Logo Design
- Show more
- Location
- Kaunas, Lithuania
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
Wico Business Solutions specializes in creating custom web designs, SEO strategies, and digital marketing solutions that drive real results. With a proven track record in web development and digital marketing, we help businesses elevate their online presence, attract more customers, and grow with confidence...
Top Services:
- Web Design
- Digital Marketing
- SEO
- Social Media Marketing
- Branding
- Show more
- Location
- North Miami Beach, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
We are a digital and branding company that believes in the power of creative strategy and along with great design...
Top Services:
- Web Design
- Mobile App Development
- Business Consulting
- DevOps Consulting
- IT Services
- Show more
- Location
- Pune, India
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $15/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
AlCaz Media is a full-service digital marketing agency specializing in strategic growth solutions. The agency helps eCommerce, real estate, education, FinTexh, and IT businesses increase brand visibility, engage audiences, and drive growth through performance-driven digital strategies. Its services include...
Top Services:
- PPC
- Social Media Marketing
- Digital Services
- Video Production
- Creative Services
- Show more
- Location
- Dubai, United Arab Emirates
- Number of Employees
- Under 49
- Average Hourly Rate
- $99/hr
- Minimal Budget
- $1,000 - $10,000
Empowering Business through innovative digital solutions and strategic technology leadership across Marketing, E-Commerce, IT Consulting Domains...
Top Services:
- Digital Marketing
- Social Media Marketing
- eCommerce
- IoT
- Software Development
- Show more
- Location
- Dubai, United Arab Emirates
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- $1,000 - $10,000
Based in Joinville, Brazil, TempusTech helps local businesses across the country grow online with one integrated structure instead of scattered services. We blend marketing, engineering, and AI to build websites that convert, run paid traffic on Google and Meta, strengthen SEO and Google Business Profile, and...
Top Services:
- SEO
- Social Media Marketing
- Digital Marketing
- AEO
- CRO
- Show more
- Location
- Joinville, Brazil
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
From a studio in Erbil, Zedia has spent more than fifteen years helping businesses in Kurdistan and Iraq stand out. We bring strategy, design, content, technology and film under one roof so a brand looks, sounds and works the same on a billboard, a phone screen and a TV commercial. Over 800 clients have...
Top Services:
- Digital Marketing
- Social Media Marketing
- Branding
- Advertising
- Web Design
- Show more
- Location
- Erbil, Iraq
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Digital Giants is an ecommerce performance marketing agency specialising in Google, Microsoft, Meta and TikTok Ads for online stores. We help store owners sell more products, to more people, more often, with fixed monthly pricing that's never tied to ad spend or revenue, no lock-in contracts, and reporting...
Top Services:
- eCommerce
- PPC
- Digital Marketing
- Media Buying
- Advertising
- Show more
- Location
- Perth, Australia
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Revolution Web Studios can create a strong online presence for your brand and high-converting websites with the best user experience...
Top Services:
- SEO
- Digital Marketing
- Social Media Marketing
- Web Design
- Show more
- Location
- Harker Heights, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Newman Digital Strategies are experts in digital marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay-Per-Click (PPC), Social Media Marketing (SMM), Web Design and Development...
Top Services:
- PPC
- SEO
- Digital Marketing
- Web Design
- Email Marketing
- Show more
- Location
- Lexington, Kentucky
- Number of Employees
- Under 49
- Average Hourly Rate
- $180/hr
- Minimal Budget
- $1,000 - $10,000
PLR is a boutique, full service growth and technology consulting firm that specializes in delivering tailored search engine optimization strategies that elevate your brand to the top of search engine results, ensuring you capture the attention of your target audience effectively...
Top Services:
- SEO
- Digital Marketing
- Social Media Marketing
- Content Marketing
- UI/UX Design
- Show more
- Location
- Boston, Massachusetts
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
TVB is brand concept and production studio based in uniquely restored building in Westport, CT. We have in-house capabilities for strategic branding and messaging, full service graphic design, 2D/3D animation and rendering and photography and videography, including a fully equipped in-house studio...
Top Services:
- Video Production
- Package Design
- Graphic Design
- Digital Marketing
- Email Marketing
- Show more
- Location
- Westport, Connecticut
- Number of Employees
- Under 49
- Average Hourly Rate
- $95/hr
- Minimal Budget
- $1,000 - $10,000
At Königxmacher we do not just create advertising, we craft stories that stay. With bold ideas, clear strategy and a strong sense for design, we turn brands into experiences. Whether local hero or rising star, we help you claim your crown in the minds of your audience...
Top Services:
- Web Design
- SEO
- Web Development
- Email Marketing
- Social Media Marketing
- Show more
- Location
- Heilbronn, Germany
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Revolut Media is a communication and digital marketing agency based in Tangier, Morocco.We help businesses grow online through professional website creation, SEO optimization, digital advertising, and content strategy. Our mission is to turn your online presence into a powerful driver of growth and brand...
Top Services:
- Digital Marketing
- SEO
- Social Media Marketing
- Graphic Design
- Web Design
- Show more
- Location
- Tangier, Morocco
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Prix Studio is a 360-degree marketing and software agency dedicated to driving sustainable growth. We believe that exceptional results lie at the intersection of high-performance web development and data-driven digital marketing. Our expert team doesn't just build websites; we build scalable digital...
Top Services:
- Web Design
- SEO
- Social Media Marketing
- Digital Marketing
- AI Development
- Show more
- Location
- Maslak, Turkey
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- $1,000 - $10,000
KizilCo is a strategy-led digital agency helping businesses turn ideas into connected, scalable systems. We combine Strategy, CRM and Automation, Web & eCommerce, Digital Marketing, SEO, Email Marketing, Branding, and AI to solve real business challenges. From planning through implementation, we focus on...
Top Services:
- Affiliate Marketing
- PPC
- Email Marketing
- Video Marketing
- SEO
- Show more
- Location
- Philadelphia, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
KeyRealSeo is a SEO Agency that will help your online business to get leads from your website...
Top Services:
- SEO
- Web Design
- Web Development
- Content Marketing
- Digital Marketing
- Show more
- Location
- Tbilisi, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
Cobalt Sales Group is a manufacturing marketing agency in Mound, Minnesota. We help industrial and OEM manufacturers get found by buyers on Google and in AI assistants, with buyer-ready website updates and rebuilds, manufacturing SEO and pillar-based content, month to month...
Top Services:
- AEO
- SEO
- Content Marketing
- Web Development
- Digital Strategy
- Show more
- Location
- Mound, Minnesota
- Number of Employees
- Under 49
- Average Hourly Rate
- $99/hr
- Minimal Budget
- $1,000 - $10,000
MRC SEO Consulting is a Calgary, Alberta-based search engine optimization agency founded in 2007 by Michael Chrest. Specializing in local SEO, technical audits, Google Business Profile optimization, and web design, MRC serves small and medium businesses across healthcare, legal, oil and gas, tourism, and...
Top Services:
- SEO
- Digital Marketing
- Social Media Marketing
- Content Marketing
- Email Marketing
- Show more
- Location
- Calgary, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
We develop tailored digital solutions that drive sales, strengthen your brand, and support your business goals. Every project includes 12 months of support, SEO optimization, mobile-friendly design, and enhanced security to ensure long-term performance. With responsive layouts, custom functionalities, and...
Top Services:
- Web Design
- WordPress Website Design
- Web Development
- Public Relations
- Customer Support
- Show more
- Location
- Pruszków, Poland
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Polything Marketing Consultancy, based in London, partners with businesses to deliver innovative marketing strategies and impactful storytelling. Its agile, collaborative approach helps companies of all sizes enhance their marketing efforts and achieve remarkable growth. Since 2017, the agency has been...
Top Services:
- Content Marketing
- SEO
- Social Media Marketing
- PPC
- Video Marketing
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $1,000 - $10,000
Syntax specializes in delivering solutions that increase sales and productivity, empowering businesses to achieve their goals efficiently and effectively. With our innovative approaches, we help optimize processes and drive growth, ensuring sustainable success in today's competitive market...
Top Services:
- Web Design
- WordPress Website Design
- Web Development
- SEO
- PPC
- Show more
- Location
- Novi Travnik, Bosnia and Herzegovina
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Bespoke Search Marketing is among the UKs top SEO specialists, focusing on local SEO strategies that help businesses rank higher in local search results, attract quality leads, and increase revenue. Their customized SEO packages are designed to align with each clients specific business goals...
Top Services:
- SEO
- PPC
- Web Design
- Social Media Marketing
- Show more
- Location
- Wigan, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $1000/hr
- Minimal Budget
- $1,000 - $10,000
We pride ourselves in pioneering effective digital marketing campaigns that improve customer experiences and increase your bottom line...
Top Services:
- Digital Marketing
- Content Marketing
- Social Media Marketing
- SEO
- PPC
- Show more
- Location
- Cape Town, South Africa
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
MARKETING FOR TECH is a B2B technology marketing firm founded by a former Silicon Valley technology marketer. We understand the unique marketing challenges that tech companies face because we've been there. Our DNA is crafted by a deep understanding of marketing technology products internationally, making us...
Top Services:
- Digital Marketing
- Content Marketing
- Social Media Marketing
- PPC
- Email Marketing
- Show more
- Location
- Athens, Greece
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
A team full of creative ideas, experienced, and equipped with training in their respective fields That's the kind of advertising agency ArtArda is. With our 360-degree traditional and digital advertising strategies, we shape your projects from start to finish and meticulously refine every detail...
Top Services:
- Branding
- Digital Marketing
- Social Media Marketing
- Web Design
- Web Development
- Show more
- Location
- Ankara, Turkey
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $1,000 - $10,000
Faox Digital is a digital agency focused on AI, supporting brands with creative and data-powered digital services...
Top Services:
- Web Development
- SEO
- Social Media Marketing
- Email Marketing
- WordPress Website Design
- Show more
- Location
- Istanbul, Turkey
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Founded in 2013, Weboin operates as a performance marketing team delivering scalable growth systems for brands across India and global markets. With engagements starting from $1,000, we deliver enterprise-level execution with cost efficiency driven by automation, AI analytics...
Top Services:
- Digital Strategy
- Web Development
- eCommerce Development
- WordPress Website Design
- Web Design
- Show more
- Location
- Chennai, India
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $30/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 7 Projects Listed
X One Digitals is a leading digital transformation company based in Dubai, having offices in the US and Australia, with a forward-thinking approach. We provide scalable web and mobile solutions, seamlessly integrated with digital marketing servicesall under one roof, ensuring a smooth and efficient process...
Top Services:
- Web Design
- Web Development
- Branding
- Creative Services
- Digital Marketing
- Show more
- Location
- Dubai, United Arab Emirates
- Number of Employees
- Under 49
- Average Hourly Rate
- $10/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Curt Janka is a seasoned creative director and designer with more than two decades of experience across a wide range of media. He brings a blend of creativity and innovation, grounded in strategic thinking, and excels at guiding teams through the entire creative process. Open to freelance and full-time...
Top Services:
- Branding
- Graphic Design
- Logo Design
- Print Design
- Web Design
- Show more
- Location
- San Francisco, California
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Professional Concept has become a growth factor for many businesses in the USA. We work professionally and with clear criteria...
Top Services:
- Web Design
- WordPress Website Design
- Call Centers
- AEO
- SEO
- Show more
- Location
- Cleveland, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
The Interactive Studio is a Madrid-based digital agency that designs and builds digital products end to end: product design and UX, web and e-commerce development, branding and applied AI. Senior teams, no hand-offs, no layers — the people you meet are the people who do the work. Accessibility runs through...
Top Services:
- Digital Services
- Graphic Design
- Branding
- Web Design
- UI/UX Design
- Show more
- Location
- San Sebastián de los Reyes, Spain
- Number of Employees
- Under 49
- Average Hourly Rate
- $60/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
At Page One Formula, we're not just marketers we're entrepreneurs who've built and scaled real businesses. Founded in Oakville in 2021, we offer proven SEO, ads, web design, and Amazon strategies refined through $20M+ sales of our own private label brands, and delivered by a results-driven team...
Top Services:
- SEO
- Web Development
- Web Design
- Social Media Marketing
- PPC
- Show more
- Location
- Oakville, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
Marketasa is a New York based digital marketing agency specializing in SEO strategies that help businesses increase online visibility and attract qualified traffic. With more than 14 years of experience, the company delivers tailored SEO solutions designed to perform in the highly competitive New York market...
Top Services:
- SEO
- Digital Marketing
- Content Marketing
- Social Media Marketing
- PPC
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $70/hr
- Minimal Budget
- $1,000 - $10,000
We design and build websites that work. Primate Web FX has spent 27 years helping businesses across North America and the Caribbean establish a powerful online presence from custom WordPress development to digital marketing and brand identity. We design and build websites that work. Primate Web FX has spent...
Top Services:
- Web Design
- Branding
- SEO
- Social Media Marketing
- Logo Design
- Show more
- Location
- Winnipeg, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
We help businesses grow through data-driven performance marketing, turning ad spend into predictable revenue. We dont believe in vanity metrics. Every decision we make is based on data, performance, and the long-term impact on our clients businesses...
Top Services:
- Digital Marketing
- SEO
- PPC
- Social Media Marketing
- Web Development
- Show more
- Location
- Kyiv, Ukraine
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- $1,000 - $10,000
A film production company helping brands move their story, audience and ambition forward...
Top Services:
- Video Production
- Web Design
- Web Development
- Social Media Marketing
- Video Marketing
- Show more
- Location
- Dubai, United Arab Emirates
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
INFLUJOBS is a tool for discovering Brazilian digital creators and an influencer marketing agency. Our mission is to contribute to the market by providing visibility and making it easier to discover small and medium-sized content creators and their agents, enabling them to generate business and boost the...
Top Services:
- Content Marketing
- Video Marketing
- Digital Marketing
- Social Media Marketing
- Advertising
- Show more
- Location
- Sao Paulo, Brazil
- Number of Employees
- Under 49
- Average Hourly Rate
- $49/hr
- Minimal Budget
- $1,000 - $10,000
23HubLab is a growth partner that designs and executes connected marketing systems combining strategy, performance, content, and technology to help businesses grow with clarity and confidence. Provide digital marketing services and consulting for small and medium-sized businesses, with a strong focus on SEO...
Top Services:
- SEO
- Web Development
- Digital Marketing
- Social Media Marketing
- eCommerce Development
- Show more
- Location
- Cairo, Egypt
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
lotus823 is an award-winning integrated marketing communications agency offering a wide range of services that collectively work together to help increase brand visibility both online and offline. Combining creative genius, smart thinking, and analytical acumen, our innovative communications model utilizes a...
Top Services:
- Content Marketing
- Email Marketing
- Digital Marketing
- Social Media Marketing
- Public Relations
- Show more
- Location
- Ocean Township, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $165/hr
- Minimal Budget
- $1,000 - $10,000
Berk Hospitality Group is a Scottsdale, Arizona paid media agency, a certified Google Partner and a Meta Business Partner. We run Google Ads, Meta, Local Services Ads and YouTube for home-service businesses plus consumer brands across the US and Mexico...
Top Services:
- Advertising
- PPC
- Media Buying
- Social Media Marketing
- Content Marketing
- Show more
- Location
- Scottsdale, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
Social Media Marketing Specializations
Services Related to Social Media Marketing
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
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4.8Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
6 Frequently Asked Questions About Social Media Marketing Companies
What services do social media marketing companies provide?
Social media marketing companies provide a comprehensive range of services that span strategy development, content creation, and optimization. Here are some of their core services:
- Social media strategy
- Content creation
- Paid social
- Community management
- Influencer marketing
- Analytics and reporting
Some companies also offer broader digital marketing services, including search engine optimization (SEO), paid media, email marketing, video marketing, public relations (PR), and landing page optimization.
What social media channels should your business prioritize?
For business-to-business (B2B) organizations, LinkedIn is often a top priority, while X may also be useful, depending on your industry and whether real-time conversations matter to your brand.
For business-to-consumer (B2C) brands targeting younger consumers, YouTube, Instagram, and TikTok are often stronger options.
According to the Pew Research Center, 95% of 18-29-year-olds use YouTube, followed by Instagram at 80% and TikTok at 63%.
A reputable social media marketing company should recommend a channel mix based on your goals, target audience behavior, and the type of content you can produce consistently.
When should you partner with a content creator vs. an influencer?
Partner with a content creator for asset creation. Conversely, choose an influencer for the audience. Here are more details about the differences between each to help you with your decision:
| Content Creator | Influencer | |
| Who are they? | Experts in their specific field who create engaging and educational content for a specific topic, niche, or format | Individuals with an established audience who can shape opinions and promote brands, products, or ideas |
| Content examples |
|
|
| Best for |
|
|
How to measure the ROI of your social media efforts?
To measure the return on investment of your social media efforts, first clarify the business outcome you want to achieve with your social media campaign. For example, generating leads, sales, or demo requests.
Next, track key performance indicators (KPIs) tied to that goal, such as engagement rate, click-through rate, conversion rate, cost per lead, and return on ad spend (ROAS). Use attribution models, analytics tools, and UTM parameters to connect social activities to business results.
Industry benchmarks can provide helpful context, but they vary by platform, industry, and methodology. Here are benchmarks from an Emplifi research report to help you gauge campaign performance:
- Instagram
- Median engagement rate: 16.9%
- Cost per mille (CPM): ~$2.50, with ad spend per account reaching $5,100
- Facebook
- Median engagement rate: 1.4%-2.5%
- CPM: ~$1.40-$1.70, with ad spend per account reaching $8,500-$11,200
- TikTok
- Median engagement rate: 27.6%
- CPM: ~$1.00-$1.30, with ad spend per account reaching $14,900
How long until you see the results of your social media marketing campaigns?
Paid social campaigns generate results within a few days or weeks, but organic social media may take at least 3 months.
For organic social media, you might see initial follower growth and engagement within the first few weeks of regular posting. After 1-3 months, your account may gain traction as content performance improves, and audience engagement becomes more consistent.
By months 3-6, you may start producing qualified leads, stronger brand recall, and sales impact, especially for newer brands that are still building and refining their strategies.
Paid media campaigns, by contrast, can generate visibility, traffic, and conversions within days or weeks, but long-term performance will depend on creative quality, targeting, budget, and optimization efforts.
Ultimately, the time required to see meaningful results depends on your brand awareness, content quality, posting consistency, audience targeting, offer strength, and your broader marketing strategy.
What are the top social media marketing companies?
We have curated a list of top social media companies on DesignRush across multiple price points, so you can identify a vendor within your budget.
| High budget: $50,000+ |
|
| Low budget: $25,000-$50,000 |
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