The wrong social media companies can leave you with off-brand content, weak engagement, and wasted ad spend. Instead, browse our directory of vetted agencies that know how to turn posts into pipeline.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
LikeSocialBiz is a full-service digital marketing agency headquartered in Los Angeles, with additional presences in Bogotá, Miami Beach, and Paris. Since 2012/2013, the agency has helped brands elevate their online presence through web design, branding, SEO, social media, content creation, and analytics. It...
Top Services:
- Digital Marketing
- Social Media Marketing
- Web Development
- SEO
- Content Marketing
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $70/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 24 Projects Listed
We help ambitious brands expand into new markets through performance-driven marketing. From SEO and paid media to localized strategies, we're your growth partner for scaling internationally...
Top Services:
- Branding
- Web Design
- Social Media Marketing
- PPC
- SEO
- Show more
- Location
- Porto, Portugal
- Number of Employees
- Under 49
- Average Hourly Rate
- $55/hr
- Minimal Budget
- Under $1,000
We build digital brands for boutique hotels and restaurants direct booking websites, launch strategies, and marketing that fills rooms and packs tables...
Top Services:
- Branding
- Logo Design
- Web Design
- UI/UX Design
- SEO
- Show more
- Location
- Amsterdam, Netherlands
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 14 Projects Listed
We are a creative studio specialising in Web Design,Visual Identity Design & Video Editing. We build captivating, high-performing websites and visual identities that stand out and drive business growth.We are your go-to team for transforming your vision into reality...
Top Services:
- Logo Design
- Web Design
- Branding
- Digital Marketing
- Graphic Design
- Show more
- Location
- Czerniewice, Poland
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 6 Projects Listed
1stplace is one of the fastest growing internet marketing agencies in Poland. It has original and innovative positioning methods thanks to which it achieves results up to 36% faster than competing agencies...
Top Services:
- Digital Marketing
- SEO
- PPC
- Social Media Marketing
- Content Marketing
- Show more
- Location
- Poznan, Poland
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Empowering brands since 2019, Hobo.Video specializes in AI-driven influencer marketing, UGC content creation, and reputation management. Trusted by 1000+ brands like Himalaya and Wipro, we craft impactful campaigns with 2.25M+ influencers and creators. Our services include product sampling, live brand...
Top Services:
- Social Media Marketing
- Video Marketing
- Location
- Delhi, India
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $6/hr
- Minimal Budget
- Under $1,000
E-commerce websites in Bangladesh for clothing, fashion, cosmetics, organic, perfume, bag and women's accessories brands. WooCommerce store with COD and bKash for a fixed BDT 16,000...
Top Services:
- eCommerce Development
- Web Development
- WordPress Website Design
- Web Design
- Social Media Marketing
- Show more
- Location
- Dhaka, Bangladesh
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 7 Projects Listed
Shilling Digital is a boutique, owner-operated digital studio delivering high-performance web development, local SEO, content, and branding solutions. By leveraging modern tech, we build blazing-fast, custom websites tailored for growing businesses. Skip the agency overheadpartner directly with a dedicated...
Top Services:
- Web Design
- Web Development
- Digital Marketing
- SEO
- Social Media Marketing
- Show more
- Location
- Warsaw, Indiana
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
Are you looking to create an exceptional experience for your customers? Look no further than Flow & Grow! Our expert team is here to help take care of all your digital marketing needs, from social media management and ad campaigns right through digital strategy...
Top Services:
- Social Media Marketing
- Email Marketing
- Digital Marketing
- eCommerce
- Event Marketing
- Show more
- Location
- Chalandri, Greece
- Number of Employees
- Under 49
- Average Hourly Rate
- $35/hr
- Minimal Budget
- Under $1,000
We help service-based small business owners quit wasting resources on underperforming digital marketing efforts by filling in the gaps of your online presence with result-driven web design, SEO & advertising so you can get back to running your business!...
Top Services:
- Web Design
- Web Development
- WordPress Website Design
- SEO
- Social Media Marketing
- Show more
- Location
- Bedford, Texas
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
At eStore Factory we love to help our customers sell online. Staying updated with the latest in international ecommerce solutions industry, our Amazon consulting experts help manufacturer, importers & retailers sell more online...
Top Services:
- SEO
- eCommerce
- PPC
- Affiliate Marketing
- Social Media Marketing
- Show more
- Location
- Parsippany-Troy Hills, New Jersey
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $12/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Moxie Creative Solutions is a Southern California digital marketing agency helping small businesses become easier to find, easier to trust, and easier to choose...
Top Services:
- Branding
- Digital Marketing
- Web Design
- Social Media Marketing
- SEO
- Show more
- Location
- Upland, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
We are dedicated to providing high-quality, affordable website design and IT services tailored to the unique needs of churches, individuals, and small businesses across the nation. Our goal is to help our clients establish a strong online presence with professional, user-friendly websites and reliable IT...
Top Services:
- Web Design
- SEO
- Social Media Marketing
- Digital Marketing
- Cybersecurity
- Show more
- Location
- Memphis, Tennessee
- Number of Employees
- Under 49
- Average Hourly Rate
- $40/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
At Solmaz Marketing, were proud to offer digital marketing services across Devon, London, and nationwide. No matter where you're based, we can help your business grow through tailored strategies that suit your needs...
Top Services:
- Digital Marketing
- Content Marketing
- Email Marketing
- SEO
- Social Media Marketing
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 2 Projects Listed
We are a small graphic design agency with over 25 years of experience. We offer everything from creating your logo to creating promotional print work as well as building beautiful websites to showcase your business ensuring continuation of your brand for maximum impact across all media...
Top Services:
- Logo Design
- Web Design
- Branding
- Print Design
- Social Media Marketing
- Show more
- Location
- Woodbridge, United Kingdom
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
Koprio is a digital marketing agency based in Eastbourne, East Sussex, helping small and medium businesses get found online and grow. We specialise in SEO, Google Ads, Meta advertising, social media management, email marketing and professional website design.Every strategy we build is tailored to your...
Top Services:
- Digital Services
- Digital Strategy
- Creative Services
- Web Design
- Web Development
- Show more
- Location
- Eastbourne, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 2 Projects Listed
Samanta Solutions is your go-to partner for results-driven marketing, automation, and business optimization. We blend innovation with strategy to unlock growth and deliver measurable successwithout the big-agency complexity...
Top Services:
- Web Design
- Social Media Marketing
- CRO
- Business Consulting
- Graphic Design
- Show more
- Location
- Auckland, New Zealand
- Number of Employees
- Under 49
- Average Hourly Rate
- $65/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
At QualiFirst Media, we specialize in social media marketing that helps South African businesses grow online. We create engaging content, manage your pages, and design high-impact posts that boost reach, clicks, and conversions. Whether you're in retail, food, wellness, or services we help you stand out. Our...
Top Services:
- Web Design
- Social Media Marketing
- Digital Marketing
- Graphic Design
- Show more
- Location
- Mtwalume, South Africa
- Number of Employees
- Under 49
- Average Hourly Rate
- $19/hr
- Minimal Budget
- Under $1,000
We provide comprehensive advisory and support in the development of Software, Web based Applications and Mobile Applications specifically according to the customized requirements of clients...
Top Services:
- Web Design
- eCommerce Development
- Web Development
- WordPress Website Design
- SEO
- Show more
- Location
- Toronto, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $15/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 2 Projects Listed
Error Sync is a digital marketing and IT solutions agency delivering a comprehensive range of services, including web development, search engine optimization, cloud infrastructure support, business email configuration, and online advertising. Through its integrated and technology-driven approach, the agency...
Top Services:
- Digital Marketing
- Web Development
- Social Media Marketing
- PPC
- SEO
- Show more
- Location
- Chattogram, Bangladesh
- Number of Employees
- Under 49
- Average Hourly Rate
- $10/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
At JA Frontiers, we believe that the most effective business solutions are born from a blend of rigorous analysis and genuine partnership. We dont just deliver reports; we strive to provide the kind of operational reliability and actionable insight that helps our clients see past the immediate challenge to...
Top Services:
- Digital Marketing
- Social Media Marketing
- Content Marketing
- CRO
- PPC
- Show more
- Location
- Science Hill, Kentucky
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
BuizFinance Marketing Agency is a Chicago-based local SEO agency helping Chicago businesses improve online visibility and attract high-quality local leads. We focus on Chicago local search optimization, Google Business Profile management, and location-based SEO strategies that help businesses rank higher...
Top Services:
- Web Development
- SEO
- Digital Marketing
- PPC
- Social Media Marketing
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Marketing Expert | Professional marketing service for ambitious businesses seeking to expand their online presence | Web · Social · Ads · PR...
Top Services:
- Web Design
- SEO
- Social Media Marketing
- Reputation Management
- Business Consulting
- Show more
- Location
- Barnard Castle, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $45/hr
- Minimal Budget
- Under $1,000
We're on a mission to make sure every small business can have online marketing tools that grow your business at extremely affordable prices. We believe that we exist to make a difference in the lives of small business owners by helping them grow through digital marketing. We believe that people matter and we...
Top Services:
- Web Design
- Digital Marketing
- SEO
- Social Media Marketing
- Show more
- Location
- Montreal, Canada
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
BThrust, your gateway to unmatched digital transformation. We started our journey in 2014 in Singapore, and we've since expanded our horizons to proudly serve clients in Malaysia as well. At BThrust, we are experts in digital marketing and software development, setting the path for your rise to technological...
Top Services:
- Digital Marketing
- SEO
- Social Media Marketing
- PPC
- Web Design
- Show more
- Location
- Singapore, Singapore
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $20/hr
- Minimal Budget
- Under $1,000
MAGNA APEX was founded by Reneir Cruise in June 2012 and identifies itself as The FITNESS Marketing Agency, working with Clients that own small to medium business that specialize in Physical Fitness, Mental Wellness, and Financial Advisement...
Top Services:
- Digital Strategy
- SEO
- PPC
- Social Media Marketing
- Email Marketing
- Show more
- Location
- Irvine, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
Seven Mountains is a marketing agency that combines creative solutions and modern technologies to drive business growth. We develop strategies, branding, web solutions, and promotion tools that help companies achieve results quickly and maintain a competitive edge...
Top Services:
- Logo Design
- Web Development
- SEO
- Social Media Marketing
- Email Marketing
- Show more
- Location
- Ivano-Frankivsk, Ukraine
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
At Knockout Marketing, we help businesses stand out, sell more, and build lasting connections with their audience. From powerful video production and smart social media campaigns to modern, engaging web design, we craft bold strategies that drive real results...
Top Services:
- Branding
- Logo Design
- Video Production
- Social Media Marketing
- Web Design
- Show more
- Location
- El Paso, Texas
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
Stratedia is a team of designers, developers, writers, marketers, and problem solvers, who work together to make websites beautiful and successful. We plan websites based on what people are searching for. We design websites that users love and share. We promote websites and get them to the top of search...
Top Services:
- SEO
- Web Design
- PPC
- Digital Marketing
- Social Media Marketing
- Show more
- Location
- Hartford, Connecticut
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- Under $1,000
At Mabo, we are specialists in accelerating your online revenue. Our team employs data-backed strategies and cutting-edge technology to ensure your investments in PPC, Paid Social, and SEO generate maximum return...
Top Services:
- Digital Services
- Digital Marketing
- SEO
- PPC
- Social Media Marketing
- Show more
- Location
- Middlesbrough, United Kingdom
- Number of Employees
- 50 - 99
- Minimal Budget
- Under $1,000
At Pinnacle Icons, were all about crafting standout design solutions led by a team of experienced professionals. We believe in professionalism, trust, and building strong connections with every client. Your success is our mission...
Top Services:
- Logo Design
- Branding
- Web Design
- SEO
- Social Media Marketing
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- 250 - 499
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
Pivo Web LLC brings deep strategic marketing leadership to Utah's local contractors and service-based businesses. We take a results-driven, highly structured approach to your growth, integrating SEO, custom WordPress design, targeted PPC, and Google Business Profile optimization...
Top Services:
- SEO
- Digital Marketing
- PPC
- Web Design
- Content Marketing
- Show more
- Location
- West Jordan, Utah
- Number of Employees
- Under 49
- Average Hourly Rate
- $80/hr
- Minimal Budget
- Under $1,000
Phoenix Online Media is a team of enthusiastic marketers driven by purpose and dedicated to the success of our clients...
Top Services:
- Web Design
- Web Development
- WordPress Website Design
- SEO
- Digital Marketing
- Show more
- Location
- Gilbert, Arizona
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
Dorron Marketing consists of a versatile team of creative experts who excel in internet marketing. Our services span graphic design, visual effects, cartoon illustration, website maintenance, social media management, video editing, social media engagement, SEO proficiency, and advertising strategies...
Top Services:
- Graphic Design
- Branding
- Web Design
- Digital Marketing
- Video Production
- Show more
- Location
- Oro Valley, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
The action of communicating creatively and efficiently, using the latest in digital and offline technology, is what drives this agency founded in 2012. With over 150 clients, we work with Social Media, Paid Traffic, Websites and other solutions. We serve all of Brazil and any country in the world...
Top Services:
- Logo Design
- Email Marketing
- SEO
- Web Design
- Creative Services
- Show more
- Location
- Bragança Paulista, Brazil
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
We specialize in all things graphic design, video production/editing, and website design/development. We do a lot of branding and logo design, social media content, and unique advertisements/marketing plans...
Top Services:
- Graphic Design
- Video Production
- Web Design
- Web Development
- Digital Marketing
- Show more
- Location
- Rehoboth Beach, Delaware
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
Discover Sinag Digital, your Philippines-based digital agency for custom web design, full-stack web development & online marketing. Grow your brand with innovative designs...
Top Services:
- Web Development
- Web Design
- Content Marketing
- Reputation Management
- SEO
- Show more
- Location
- Quezon City, Philippines
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
UpWeb originally formed in 2010 as we saw a need for small businesses to get big business exposure online without the big budget. From there, we have grown to one of the most desirable digital marketing solutions out there, and a big thank you goes out to our clients who inspire us to reach new heights...
Top Services:
- Digital Services
- SEO
- PPC
- Digital Marketing
- Market Research
- Show more
- Location
- Springwood, Australia
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
Zoom Into Web, established in Nov 2009, is a leading digital agency serving clients in the USA, Canada, and India. Offering website design, digital marketing, mobile app, and software development services, they excel in crafting tailored digital solutions to empower businesses in the online realm...
Top Services:
- Web Design
- eCommerce Development
- Digital Marketing
- Software Development
- Mobile App Development
- Show more
- Location
- Brampton, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- Under $1,000
Digital Flourish Dorset is a web design and digital marketing agency helping small businesses across Weymouth, Dorchester, and the wider Dorset region grow their online presence. The agency combines website design, SEO, paid advertising, user experience optimization, email marketing, and AI-enhanced digital...
Top Services:
- Web Design
- WordPress Website Design
- eCommerce Development
- Digital Strategy
- SEO
- Show more
- Location
- Weymouth, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
Go Top Digital Marketing provides Google, linkedin, Amazon and Meta advertising, SEO and Web Design services in Israel...
Top Services:
- Digital Strategy
- Web Design
- eCommerce Development
- Web Development
- WordPress Website Design
- Show more
- Location
- Ramat Gan, Israel
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
Crazy Caracal is your one-stop marketing solution specialised in helping start-ups and small businesses to create a strong brand online and offline...
Top Services:
- Content Marketing
- SEO
- Web Design
- Digital Services
- Branding
- Show more
- Location
- Tallinn, Estonia
- Number of Employees
- Under 49
- Average Hourly Rate
- $60/hr
- Minimal Budget
- Under $1,000
Faridabad-based digital agency offering web development, SEO, social media marketing & branding solutions for growing businesses...
Top Services:
- Web Design
- eCommerce Development
- SEO
- Digital Marketing
- PPC
- Show more
- Location
- Faridabad, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $2/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 2 Projects Listed
Oxbow Creatives helps brands grow through performance marketing, website development, SEO, social media management, and data-driven digital strategies...
Top Services:
- Web Development
- Social Media Marketing
- Digital Marketing
- SEO
- eCommerce Development
- Show more
- Location
- Jaipur, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $15/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
We are a prominent digital marketing company that offers best quality digital services to give you the best ROI in every condition. We follow latest trends and ethical practices to give you the best results to build a long-term relationship with our clients...
Top Services:
- Graphic Design
- Web Design
- Web Development
- SEO
- Digital Marketing
- Show more
- Location
- Faridabad, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- Under $1,000
Im Abhilash Ghodke, a Freelance Digital Marketing Consultant specializing in SEO, Google Ads, and Google Business Profile optimization. I help businesses improve their online visibility, attract local customers, and generate quality leads through effective digital marketing strategies...
Top Services:
- Digital Marketing
- SEO
- PPC
- Social Media Marketing
- Email Marketing
- Show more
- Location
- Ahmedabad, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- Under $1,000
The Social Crowd is one of the top marketing agencies in Noida that delivers all forms of marketing services from Digital Content Creation to Branding and Advertising...
Top Services:
- Branding
- Creative Services
- eCommerce Development
- Web Development
- PPC
- Show more
- Location
- Greater Noida, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $15/hr
- Minimal Budget
- Under $1,000
Digital Meta Monk is a results-driven digital marketing agency helping businesses grow online. Founded by Suman Verma, we specialize in social media marketing, Google My Business optimization, lead generation, and online brand promotion. We also provide performance marketing services and professional...
Top Services:
- Graphic Design
- Branding
- Logo Design
- Digital Marketing
- SEO
- Show more
- Location
- Sonipat, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- Under $1,000
RIOT Ecommerce is a full-service outsourcing agency that provides a pool of talented and experienced professionals with skills in Customer service/support, Data entry, Administrative support, and Virtual assistance...
Top Services:
- Customer Support
- BPO
- Call Centers
- eCommerce
- Graphic Design
- Show more
- Location
- Gurgaon, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $12/hr
- Minimal Budget
- Under $1,000
Octopus & Jam is a creative marketing agency that blends bold ideas, smart strategy, and impactful design to help brands grow, connect, and stand out...
Top Services:
- Branding
- Design Services
- Logo Design
- Web Design
- Web Development
- Show more
- Location
- Noida, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
Social Media Marketing Specializations
Services Related to Social Media Marketing
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
4.8
4.8Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
6 Frequently Asked Questions About Social Media Marketing Companies
What services do social media marketing companies provide?
Social media marketing companies provide a comprehensive range of services that span strategy development, content creation, and optimization. Here are some of their core services:
- Social media strategy
- Content creation
- Paid social
- Community management
- Influencer marketing
- Analytics and reporting
Some companies also offer broader digital marketing services, including search engine optimization (SEO), paid media, email marketing, video marketing, public relations (PR), and landing page optimization.
What social media channels should your business prioritize?
For business-to-business (B2B) organizations, LinkedIn is often a top priority, while X may also be useful, depending on your industry and whether real-time conversations matter to your brand.
For business-to-consumer (B2C) brands targeting younger consumers, YouTube, Instagram, and TikTok are often stronger options.
According to the Pew Research Center, 95% of 18-29-year-olds use YouTube, followed by Instagram at 80% and TikTok at 63%.
A reputable social media marketing company should recommend a channel mix based on your goals, target audience behavior, and the type of content you can produce consistently.
When should you partner with a content creator vs. an influencer?
Partner with a content creator for asset creation. Conversely, choose an influencer for the audience. Here are more details about the differences between each to help you with your decision:
| Content Creator | Influencer | |
| Who are they? | Experts in their specific field who create engaging and educational content for a specific topic, niche, or format | Individuals with an established audience who can shape opinions and promote brands, products, or ideas |
| Content examples |
|
|
| Best for |
|
|
How to measure the ROI of your social media efforts?
To measure the return on investment of your social media efforts, first clarify the business outcome you want to achieve with your social media campaign. For example, generating leads, sales, or demo requests.
Next, track key performance indicators (KPIs) tied to that goal, such as engagement rate, click-through rate, conversion rate, cost per lead, and return on ad spend (ROAS). Use attribution models, analytics tools, and UTM parameters to connect social activities to business results.
Industry benchmarks can provide helpful context, but they vary by platform, industry, and methodology. Here are benchmarks from an Emplifi research report to help you gauge campaign performance:
- Instagram
- Median engagement rate: 16.9%
- Cost per mille (CPM): ~$2.50, with ad spend per account reaching $5,100
- Facebook
- Median engagement rate: 1.4%-2.5%
- CPM: ~$1.40-$1.70, with ad spend per account reaching $8,500-$11,200
- TikTok
- Median engagement rate: 27.6%
- CPM: ~$1.00-$1.30, with ad spend per account reaching $14,900
How long until you see the results of your social media marketing campaigns?
Paid social campaigns generate results within a few days or weeks, but organic social media may take at least 3 months.
For organic social media, you might see initial follower growth and engagement within the first few weeks of regular posting. After 1-3 months, your account may gain traction as content performance improves, and audience engagement becomes more consistent.
By months 3-6, you may start producing qualified leads, stronger brand recall, and sales impact, especially for newer brands that are still building and refining their strategies.
Paid media campaigns, by contrast, can generate visibility, traffic, and conversions within days or weeks, but long-term performance will depend on creative quality, targeting, budget, and optimization efforts.
Ultimately, the time required to see meaningful results depends on your brand awareness, content quality, posting consistency, audience targeting, offer strength, and your broader marketing strategy.
What are the top social media marketing companies?
We have curated a list of top social media companies on DesignRush across multiple price points, so you can identify a vendor within your budget.
| High budget: $50,000+ |
|
| Low budget: $25,000-$50,000 |
|
Beyond budget, our agency directory allows you to filter agency profiles by location, area of expertise, agency reviews, client types, team size, and hourly rates.
Latest Trends Related to Social Media Marketing
