The wrong social media companies can leave you with off-brand content, weak engagement, and wasted ad spend. Instead, browse our directory of vetted agencies that know how to turn posts into pipeline.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
We are about curating a 1-to-1 targeted media strategy on a mass scale; helping clients drive rich engagements with their existing and new audiences...
Top Services:
- PPC
- Affiliate Marketing
- SEO
- Social Media Marketing
- Show more
- Location
- New York City, New York
- Number of Employees
- 50 - 99
- Minimal Budget
- $10,000 - $25,000
Do Some Digital is a full scale online marketing agency which provides an honest and results based approach to work. We cover Google Ads, Social Media, Design Work, Content Creation, Websites, SEO & more!...
Top Services:
- Logo Design
- Video Production
- Social Media Marketing
- PPC
- Graphic Design
- Show more
- Location
- Hertford, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
After starting multiple small businesses over the last 11 years, the owner of the company decided to take the experience and knowledge to help other businesses grow their online presence. We quickly build beautiful websites, manage your social media and provide LinkedIn lead generation for you...
Top Services:
- SEO
- Web Design
- Digital Marketing
- Social Media Marketing
- Show more
- Location
- Davie, Florida
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Squeaky Wheel Branding & Marketing is a client-centric, full-service boutique agency located in Houston, Texas. We offer extensive marketing solutions - from branding to website development, and digital marketing to social advertising - we deliver results...
Top Services:
- Digital Marketing
- Email Marketing
- Social Media Marketing
- SEO
- Graphic Design
- Show more
- Location
- Sugar Land, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Pressed PR is a boutique agency focused on elevating stories of independent creatives in the entertainment industry. Primarily focused on music Pressed PR has evolved to become a one-stop-shop for independent artists, providing an à-la-carte label approach through their team at PressedFresh Collective...
Top Services:
- Public Relations
- Branding
- Digital Marketing
- Social Media Marketing
- Show more
- Location
- Bayfield, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $60/hr
- Minimal Budget
- Under $1,000
Full/service marketing agency in Houston, Texas with over 39 years of expertise. Marketing strategy and service for entrepreneurs focused on growing to 7-figures and beyond...
Top Services:
- SEO
- Web Design
- Social Media Marketing
- Graphic Design
- Email Marketing
- Show more
- Location
- Houston, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
Launched in 2017 by experienced marketer Katie Meade-King, Upwardly Marketing was founded to meet the growing demand for adhoc marketing support without the hassle...
Top Services:
- Digital Marketing
- Content Marketing
- Email Marketing
- Social Media Marketing
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
We provide a one-stop solution to scale your business in the digital spectrum. From Website development to traditional marketing and digital marketing, we provide solutions for every business. We work with you to get you known and reach your customers in the areas you would like to be present to succeed...
Top Services:
- Web Development
- WordPress Website Design
- Social Media Marketing
- Email Marketing
- Web Design
- Show more
- Location
- Auckland, New Zealand
- Number of Employees
- Under 49
- Average Hourly Rate
- $45/hr
- Minimal Budget
- Under $1,000
Michigan's #1 Digital Marketing Agency. We specialize in SEO, Website Design, and Advertising...
Top Services:
- Web Design
- Digital Marketing
- SEO
- Social Media Marketing
- Show more
- Location
- Macomb, Missouri
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
One Thing Marketing specializes in SEO, local SEO, web design, content marketing, reputation management, and other digital marketing services...
Top Services:
- Web Design
- Digital Marketing
- Email Marketing
- PPC
- SEO
- Show more
- Location
- Louisville, Kentucky
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
Trevelino/Keller is a nationally ranked reputation marketing agency with the industry’s #1 retention. With a mission to build, launch and scale companies using an integrated suite of public relations, marketing and creative services, it’s recognized for its outcome-driven approach...
Top Services:
- Digital Marketing
- SEO
- Content Marketing
- Email Marketing
- Social Media Marketing
- Show more
- Location
- Atlanta, Georgia
- Number of Employees
- Under 49
- Portfolios Count
- 2 Projects Listed
An impactful marketing agency creating compelling marketing strategies that generate revenue for brands. Combining innovation, grit, and expertise, we help businesses grow exponentially with the leadership of a team that is focused on getting you results...
Top Services:
- Web Development
- SEO
- CRO
- PPC
- Social Media Marketing
- Show more
- Location
- Coral Springs, Florida
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
At Lumens, we ignite your brand's growth through bespoke design grounded in strategic insight. Our expert team crafts tailored solutions to elevate and transform your brands presence...
Top Services:
- Digital Services
- Digital Strategy
- Branding
- Web Design
- Social Media Marketing
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
My Marketing Stars is a vibrant digital marketing agency in New York that has a lot to offer to businesses in terms of online growth and real performance. With a group of skilled marketers, we give a large list of services like SEO, social media marketing, PPC ads, content creation, and web development...
Top Services:
- PPC
- Digital Marketing
- SEO
- Content Marketing
- Social Media Marketing
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 2 Projects Listed
Alpha Digital is a full service digital agency helping brands grow through smart strategies in SEO, web and MVP development, AI chatbot Integration, and Digital Marketing. We focus on turning clicks into customers by creating modern, user friendly websites and driving targeted growth with SEO and Ads. Our...
Top Services:
- Digital Marketing
- SEO
- Web Development
- Branding
- Social Media Marketing
- Show more
- Location
- Milton, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
Web Development CompanyCustom & turnkey solutions.DevelopmentTurn-key Content Management System, Responsive Web design, E-commerce Websites, Mobile Apps, User Experience, Information architecture, HostingMarketingSEO Tools, Google Adwords & Shopping, Social Media Management, Personal Management...
Top Services:
- Web Design
- Web Development
- Product Design
- eCommerce
- Digital Marketing
- Show more
- Location
- Blackburn, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $65/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
We believe design empowers. Clicked Studios designs and builds inspiring digital brands for forward-looking clients. Behind our design method is a philosophy of continual learning, practice, and research-backed strategies and tactics...
Top Services:
- Video Production
- Web Design
- Audio Production
- Branding
- Graphic Design
- Show more
- Location
- St. Louis, Missouri
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Codeware Limited is the best software company in Dhaka. We provide you many kinds of software. Our provides are Web design and development, Android and ios app development, Socail media marketing, e-commerce solutions...
Top Services:
- Web Design
- Web Development
- UI/UX Design
- Mobile App Development
- Software Development
- Show more
- Location
- Dhaka, Bangladesh
- Number of Employees
- Under 49
- Average Hourly Rate
- $10/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
As an SEO Marketing Agency, We Also Offer Local, International Search Engine Optimization, and Google Ads, PPC for Local Business in Miami, Broward and the West Palm Beach Area...
Top Services:
- PPC
- Web Design
- Digital Marketing
- SEO
- Web Development
- Show more
- Location
- Fort Lauderdale, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Were a digital agency, experts in SEO Services, Web design, and Digital Marketing. We create digital experiences that are human-centered and future-proof...
Top Services:
- PPC
- SEO
- WordPress Website Design
- Digital Marketing
- eCommerce Development
- Show more
- Location
- Pretoria, South Africa
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Creative and Innovative website design and development. Helping your business with brand awareness, online presence, and increase revenue, without the stress...
Top Services:
- eCommerce Development
- Web Development
- Web Design
- UI/UX Design
- SEO
- Show more
- Location
- Leeds, United Kingdom
- Number of Employees
- Under 49
- Portfolios Count
- 1 Project Listed
We're a small group of enthusiasts. We approach each project individually, focusing on quality rather than quantity. Each of our account managers handles fewer than 20 projects to dedicate enough time to them. We're simply an agency that's great to work with, both effectively and efficiently...
Top Services:
- Web Design
- Digital Marketing
- SEO
- PPC
- Content Marketing
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $90/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
We are a Google Adwords company in Dubai, providing excellent services in Google Ads management and positive ROI based on bringing leads from the targeted audience...
Top Services:
- Graphic Design
- Creative Services
- Product Design
- Digital Strategy
- SEO
- Show more
- Location
- Dubai, United Arab Emirates
- Number of Employees
- Under 49
- Average Hourly Rate
- $10/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
We are the go-to agency when it comes to hospitality, food or beverages. A full stack creative agency that covers anything digital...
Top Services:
- Digital Services
- Video Production
- Logo Design
- Creative Services
- Branding
- Show more
- Location
- Collingwood, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Sparkcade is a marketing agency dedicated to delivering marketing and communication excellence to companies of all sizes. See where us joining in could help you power-up your acquisition strategy and slay your competition. We put the "fun" in marketing and sales funnel...
Top Services:
- Digital Marketing
- Digital Strategy
- Digital Services
- SEO
- Content Marketing
- Show more
- Location
- Kansas City, Missouri
- Number of Employees
- Under 49
- Portfolios Count
- 1 Project Listed
At Best SEO Company for Real Estate, we provide customized solutions to real estate agents and investors to generate more traffic, leads and sales. We have helped hundreds of real estate business owners to increase their website traffic from 0 to 10k in just 3 months. If you want to grow your business 10x...
Top Services:
- Reputation Management
- SEO
- Digital Marketing
- CRO
- PPC
- Show more
- Location
- Eugene, Oregon
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $99/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
TW3 Marketing is a results-driven digital marketing agency specializing in lead generation, sales automation, and AI-powered marketing strategies. We help businesses cut through the noise, build trust, and convert more customers with high-impact campaigns. From reputation management to cutting-edge funnel...
Top Services:
- Reputation Management
- Digital Strategy
- Digital Marketing
- AI Development
- Video Marketing
- Show more
- Location
- Woodstock, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
K Studio Creativo, based in Colombia, is a creative powerhouse that crafts unique brand identities with a global outlook. With extensive experience developing standout brands in the US, Mexico, Panama, Spain, France, and beyond, we blend local creativity with international flair to bring visions to life. Our...
Top Services:
- Branding
- Advertising
- Digital Strategy
- Content Marketing
- Package Design
- Show more
- Location
- Medellín, Colombia
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
DevSphere Technologies is a leading digital solutions company that helps businesses through smart technologies and creative design. They specialized in web development, SEO, mobile apps, and digital marketing. With a focus on innovation and results, Devsphere builds high-performing websites that drive real...
Top Services:
- Web Development
- Web Design
- Digital Marketing
- Mobile App Development
- UI/UX Design
- Show more
- Location
- Sheridan, Wyoming
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
No Worry Websites and AI deliver worry-free digital solutions with no upfront costs and websites from £34.99. We build professional, pay monthly websites that grow your business and smart AI robots that can call customers, book appointments, and pull info straight from your sites. Simple, all-inclusive...
Top Services:
- Web Development
- AI Development
- Web Design
- SEO
- Logo Design
- Show more
- Location
- Wellingborough, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $34/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Axion Deep Digital is an engineering first SEO and web development agency based in Las Cruces, New Mexico. We build production grade React and Next.js websites with technical SEO, Core Web Vitals optimization, and lead capture built directly into the foundation rather than added later. Our approach is focused...
Top Services:
- Web Development
- SEO
- eCommerce Development
- WordPress Website Design
- Digital Marketing
- Show more
- Location
- Las Cruces, New Mexico
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Haimaze is a 360° digital agency based in Rabat, Morocco. We combine human creativity, artificial intelligence and marketing automation to transform brands across Morocco, Europe, MENA and Africa. 270+ projects delivered, 170+ clients, 90+ companies automated...
Top Services:
- Digital Services
- Branding
- Design Services
- Reputation Management
- Web Development
- Show more
- Location
- Rabat, Morocco
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Teerdox Technologies is a dynamic agency launched in 2025, specializing in high-performance web development and data-driven digital marketing solutions. We build scalable, modern websites and execute tailored growth strategies that help businesses excel online...
Top Services:
- Digital Services
- Branding
- Web Design
- SEO
- Digital Marketing
- Show more
- Location
- Abuja, Nigeria
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
SquareZix is a premier digital marketing agency specializing in SEO, SEM, SMM, web design and development, and branding...
Top Services:
- Digital Services
- Graphic Design
- eCommerce Development
- Web Development
- SEO
- Show more
- Location
- Dubai, United Arab Emirates
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
MedClicx is a healthcare digital marketing agency helping medical practices and healthcare organizations attract more patients, generate qualified leads, and grow online. From medical SEO and paid advertising to AI SEO, AEO, GEO, web design and development, social media marketing, and reputation management...
Top Services:
- SEO
- AEO
- PPC
- Web Development
- Digital Marketing
- Show more
- Location
- Mamaroneck, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Drealm builds fast, custom websites, e-shops and web platforms for businesses in Estonia, with SEO built in from day one. Fixed price, in writing...
Top Services:
- Digital Services
- Web Design
- eCommerce Development
- Web Development
- SEO
- Show more
- Location
- Tallinn, Estonia
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
AccelAsia is a Sri Lanka-based digital marketing and eCommerce development agency helping businesses grow locally and internationally. We specialize in Shopify development, website design, SEO, AI search optimization (AEO & GEO), Google Ads, Meta Ads, and social media marketing. From building...
Top Services:
- eCommerce Development
- SEO
- Digital Marketing
- PPC
- Web Design
- Show more
- Location
- Colombo, Sri Lanka
- Number of Employees
- Under 49
- Average Hourly Rate
- $15/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
We deliver on your vision through custom AI agents that increase output, remove friction, and grow with your business...
Top Services:
- AI Development
- Mobile App Development
- AEO
- SEO
- Digital Services
- Show more
- Location
- Stockholm, Sweden
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Top Website and Mobile application Development Company in India...
Top Services:
- Software Development
- Web Development
- eCommerce Development
- Social Media Marketing
- Business Consulting
- Show more
- Location
- Ahmedabad, India
- Number of Employees
- 50 - 99
- Portfolios Count
- 6 Projects Listed
Kleverish is a digital marketing firm with headquarters in Ahmedabad. It was founded by an innovative and experienced team of digital specialists with the goal of providing solutions for advertising, marketing, and promotions via a single window. We are a committed group that you are able to rely on. We don't...
Top Services:
- SEO
- Digital Marketing
- Advertising
- Social Media Marketing
- eCommerce
- Show more
- Location
- Ahmedabad, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $45/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 11 Projects Listed
Pace Press Group is a Los Angelesbased boutique PR agency founded in 2024. The firm specializes in guaranteed media placements across hundreds of top-tier outlets, serving entrepreneurs, startups, corporations and visa applicants with strategic storytelling, content creation and SEO-driven coverage...
Top Services:
- Digital Marketing
- Social Media Marketing
- Branding
- SEO
- Public Relations
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $55/hr
- Minimal Budget
- $1,000 - $10,000
audacity is a brand strategy + activation agency that builds powerful brands by sparking emotions because we ensure the human element is central to everything we create. Our integrated brand strategy and activation solutions help our health and science clients become market leaders...
Top Services:
- Advertising
- Social Media Marketing
- Digital Marketing
- Branding
- Market Research
- Show more
- Location
- San Diego, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
Creative Compound is a West Hollywood based visual content agency that crafts scalable, branded photo and video libraries alongside full-scale commercial production. With over a decade of experience, the studio helps brands from startups to Fortune 500sconnect with audiences through authentic and engaging...
Top Services:
- Content Marketing
- Social Media Marketing
- Advertising
- Digital Marketing
- Video Production
- Show more
- Location
- West Hollywood, California
- Number of Employees
- Under 49
- Minimal Budget
- $50,000 & Up
Kraftblick is digital marketing agency for startups, tech companies, and SaaS enterprises. With our specialized expertise in content marketing, SEO, and PPC advertising campaigns, we can help take your enterprise to the next level. Our strong IT marketing background means we understand the unique challenges...
Top Services:
- PPC
- Social Media Marketing
- Digital Marketing
- Content Marketing
- SEO
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
Bond Creative Group is a flexible and fast-moving agency providing inegrated branding, marketing, public relations and digital solutions for small to large companies and non-profits. Our multi-disciplinary approach provides a cohesive platform for managing both digital advertising and physical media. By...
Top Services:
- Advertising
- Social Media Marketing
- Digital Marketing
- SEO
- Branding
- Show more
- Location
- Huntsville, Alabama
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
As a Creative Marketing Agency for over 17 years, we know one of the biggest challenges facing Marketing Directors is the ever changing landscape and to keep getting better results. That's why our digital marketing agency has developed a specific plan to come along side you and solve these challenging issues...
Top Services:
- Digital Marketing
- Social Media Marketing
- PPC
- Creative Services
- Web Design
- Show more
- Location
- Orlando, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
Looking for the best advertising agencies Tucson has to offer? Turn to Tagline Media Group. We're the digital marketing agency Tucson companies trusts to help their businesses grow...
Top Services:
- Web Design
- Social Media Marketing
- Digital Marketing
- SEO
- PPC
- Show more
- Location
- Tucson, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $85/hr
- Minimal Budget
- $1,000 - $10,000
We are an advertising company, based in the UAE with expertise in the field of OOH Advertising, Creative Design, Printing, Production, Media and Marketing.Our primary role is to offer tailor-made campaigns best suited to your marketing objectives. We are happy to assist your business, ensuring professional...
Top Services:
- Advertising
- Social Media Marketing
- Digital Marketing
- Digital Services
- Branding
- Show more
- Location
- Dubai, United Arab Emirates
- Number of Employees
- Under 49
- Average Hourly Rate
- $1000/hr
Concept Co. is a digital B2B marketing agency blending creativity, strategy, & tech to boost branding, sales, & web presence. Trusted by Fortune 500 & U.S. businesses, our proven methodology delivers real results. With over ten years of experience, we're a team of creatives, tech experts, & storytellers...
Top Services:
- Branding
- Logo Design
- PPC
- Digital Marketing
- Video Marketing
- Show more
- Location
- Milwaukee, Wisconsin
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
We have been in the business of growing our clients’ brands since 1998. As a full-service communications agency, Fraser Communications creates award-winning, integrated advertising and public relations campaigns for our clients...
Top Services:
- Digital Marketing
- Social Media Marketing
- Advertising
- Content Marketing
- Media Buying
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
Social Media Marketing Specializations
Services Related to Social Media Marketing
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
4.8
4.8Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
6 Frequently Asked Questions About Social Media Marketing Companies
What services do social media marketing companies provide?
Social media marketing companies provide a comprehensive range of services that span strategy development, content creation, and optimization. Here are some of their core services:
- Social media strategy
- Content creation
- Paid social
- Community management
- Influencer marketing
- Analytics and reporting
Some companies also offer broader digital marketing services, including search engine optimization (SEO), paid media, email marketing, video marketing, public relations (PR), and landing page optimization.
What social media channels should your business prioritize?
For business-to-business (B2B) organizations, LinkedIn is often a top priority, while X may also be useful, depending on your industry and whether real-time conversations matter to your brand.
For business-to-consumer (B2C) brands targeting younger consumers, YouTube, Instagram, and TikTok are often stronger options.
According to the Pew Research Center, 95% of 18-29-year-olds use YouTube, followed by Instagram at 80% and TikTok at 63%.
A reputable social media marketing company should recommend a channel mix based on your goals, target audience behavior, and the type of content you can produce consistently.
When should you partner with a content creator vs. an influencer?
Partner with a content creator for asset creation. Conversely, choose an influencer for the audience. Here are more details about the differences between each to help you with your decision:
| Content Creator | Influencer | |
| Who are they? | Experts in their specific field who create engaging and educational content for a specific topic, niche, or format | Individuals with an established audience who can shape opinions and promote brands, products, or ideas |
| Content examples |
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| Best for |
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How to measure the ROI of your social media efforts?
To measure the return on investment of your social media efforts, first clarify the business outcome you want to achieve with your social media campaign. For example, generating leads, sales, or demo requests.
Next, track key performance indicators (KPIs) tied to that goal, such as engagement rate, click-through rate, conversion rate, cost per lead, and return on ad spend (ROAS). Use attribution models, analytics tools, and UTM parameters to connect social activities to business results.
Industry benchmarks can provide helpful context, but they vary by platform, industry, and methodology. Here are benchmarks from an Emplifi research report to help you gauge campaign performance:
- Instagram
- Median engagement rate: 16.9%
- Cost per mille (CPM): ~$2.50, with ad spend per account reaching $5,100
- Facebook
- Median engagement rate: 1.4%-2.5%
- CPM: ~$1.40-$1.70, with ad spend per account reaching $8,500-$11,200
- TikTok
- Median engagement rate: 27.6%
- CPM: ~$1.00-$1.30, with ad spend per account reaching $14,900
How long until you see the results of your social media marketing campaigns?
Paid social campaigns generate results within a few days or weeks, but organic social media may take at least 3 months.
For organic social media, you might see initial follower growth and engagement within the first few weeks of regular posting. After 1-3 months, your account may gain traction as content performance improves, and audience engagement becomes more consistent.
By months 3-6, you may start producing qualified leads, stronger brand recall, and sales impact, especially for newer brands that are still building and refining their strategies.
Paid media campaigns, by contrast, can generate visibility, traffic, and conversions within days or weeks, but long-term performance will depend on creative quality, targeting, budget, and optimization efforts.
Ultimately, the time required to see meaningful results depends on your brand awareness, content quality, posting consistency, audience targeting, offer strength, and your broader marketing strategy.
What are the top social media marketing companies?
We have curated a list of top social media companies on DesignRush across multiple price points, so you can identify a vendor within your budget.
| High budget: $50,000+ |
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| Low budget: $25,000-$50,000 |
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Beyond budget, our agency directory allows you to filter agency profiles by location, area of expertise, agency reviews, client types, team size, and hourly rates.
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