The wrong social media companies can leave you with off-brand content, weak engagement, and wasted ad spend. Instead, browse our directory of vetted agencies that know how to turn posts into pipeline.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Proxibo is a full-service digital marketing agency offering a wide range of services including search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, content marketing, and website development...
Top Services:
- Digital Marketing
- SEO
- Social Media Marketing
- Content Marketing
- Web Development
- Show more
- Location
- Delhi, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
Longstanding Perth-based Digital Marketing agency working across SEO, Google Ads, Paid & Organic Social Media, Web Development, Analytics Tracking, UX Optimisation, AI-driven Automation, and more...
Top Services:
- SEO
- PPC
- Social Media Marketing
- Digital Marketing
- UI/UX Design
- Show more
- Location
- Perth, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Toronto video production and digital marketing agency for cosmetic clinics, med spas and beauty brands. In-house cinematography, social, ads and SEO...
Top Services:
- Video Production
- Digital Marketing
- Social Media Marketing
- Web Design
- SEO
- Show more
- Location
- Thornhill, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $50,000 & Up
Octomize is a small PPC team from Sofia that works like a sharp in-house marketer would. Before we touch a bid, we check what Google and Meta are actually learning from: which conversions count, whether sales flow back from your CRM or store, and where data goes missing. Then we rebuild campaigns, landing...
Top Services:
- Digital Marketing
- PPC
- Social Media Marketing
- eCommerce
- CRO
- Show more
- Location
- Sofia, Bulgaria
- Number of Employees
- Under 49
- Average Hourly Rate
- $70/hr
- Minimal Budget
- Under $1,000
Fill The Lobby is a US healthcare marketing agency for cash-pay and private-pay specialty practices: therapy, psychiatry, ketamine and Spravato, IOP and PHP, concierge and direct primary care, functional medicine, medical weight loss and gastroenterology. It runs ads, booking pages, call answering, follow-up...
Top Services:
- Digital Marketing
- PPC
- Social Media Marketing
- SEO
- AEO
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Berlin-based video production for mid-sized companies. We produce image films, recruiting films, commercials and product videos for businesses in skilled trades, construction and industry. Concept first, then camera: every film is built on a clear goal and audience, shot on location in your company, at a...
Top Services:
- Video Production
- Video Marketing
- Social Media Marketing
- Content Marketing
- Creative Services
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- Location
- Berlin, Germany
- Number of Employees
- Under 49
- Average Hourly Rate
- $90/hr
Our promise to you as a business owner is to fulfill our commitment by executing a PROFITABLE and EFFICIENT strategy to GROW your business!...
Top Services:
- Graphic Design
- Advertising
- Branding
- Digital Marketing
- Design Services
- Show more
- Location
- Bixby, Oklahoma
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
We launch brands that demand attention in today's radically competitive landscape. By partnering with people and businesses to better understand audiences, challenge assumptions, and redefine problems, we create innovative marketing solutions that help position brands on the Map...
Top Services:
- Creative Services
- Logo Design
- Package Design
- Branding
- Graphic Design
- Show more
- Location
- Newtown, Connecticut
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
Digital marketing agency in Kennesaw, GA, serving clients in the USA. We offer web design, SEO, GEO, AEO, local SEO, PPC advertising, content marketing, and related services. Our competitive advantage is over 45 years sales and marketing experience (25+ years digital). No foreign outsourcing...
Top Services:
- Digital Marketing
- Web Design
- SEO
- AEO
- CRO
- Show more
- Location
- Kennesaw, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $225/hr
- Minimal Budget
- $1,000 - $10,000
At Take it to the Edge Marketing, we assist small businesses in unpacking their marketing plans to truly answer the Who, What, and When questions. Then, we utilize our marketing guru know-how to pursue their target audience by creating websites and more...
Top Services:
- Digital Services
- Graphic Design
- Branding
- Creative Services
- Logo Design
- Show more
- Location
- Tucson, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $65/hr
- Minimal Budget
- $1,000 - $10,000
Our journey began with a passion for visual storytelling and a commitment to turning ideas into impactful designs. With a team of dedicated professionals, we've honed our skills to deliver exceptional results for our clients around the world...
Top Services:
- Branding
- Web Design
- eCommerce Development
- Email Marketing
- Digital Marketing
- Show more
- Location
- DeLand, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $1,000 - $10,000
SEOServices.io is a data-driven SEO agency helping businesses boost rankings, drive organic traffic, and grow online with technical SEO, content optimization, and link-building strategies...
Top Services:
- Digital Services
- IT Services
- Web Design
- WordPress Website Design
- Web Development
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
EARY Digital is a San Antonio, TX digital marketing agency built for businesses that refuse to be ignored. We specialize in custom website design, search engine optimization (SEO), video production, drone tours, content creation, and full-scale digital marketing all under one roof...
Top Services:
- Digital Services
- Branding
- Web Design
- UI/UX Design
- Web Development
- Show more
- Location
- Boerne, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Our managed website plans include professional design, hosting, security, maintenance, content updates, ongoing support, and performance optimization, all under one predictable monthly subscription. Clients work with a single point of contact and receive transparent pricing with no surprise maintenance bills...
Top Services:
- WordPress Website Design
- Web Design
- Web Development
- Design Services
- UI/UX Design
- Show more
- Location
- Dallas, Texas
- Number of Employees
- Under 49
Next Gen Automation IT is a global digital solutions agency operating in Georgia (USA), New York (USA), and Rajshahi (Bangladesh). We specialize in Amazon and Walmart store management, full-stack software development, blockchain integration, and targeted digital marketing. By combining automated workflows...
Top Services:
- Business Consulting
- Market Research
- IT Services
- IT Compliance Solution
- Cybersecurity
- Show more
- Location
- Rajshahi, Bangladesh
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $15/hr
- Minimal Budget
- Under $1,000
Une agence suisse, entre Lausanne et la Riviera.Agence DGH est une agence suisse de branding et de communication basée entre Lausanne et la Riviera vaudoise. Nous accompagnons des entreprises, des PME, des institutions et des organisations dans la construction et le déploiement de leur image.Notre...
Top Services:
- Graphic Design
- Branding
- Creative Services
- Logo Design
- Design Services
- Show more
- Location
- Lausanne, Switzerland
- Number of Employees
- Under 49
- Average Hourly Rate
- $180/hr
- Minimal Budget
- $1,000 - $10,000
Accelerate Marketing Strategy is a Seattle-based marketing consultancy serving owner-run small businesses across the Pacific Northwest. The consultancy combines senior-led marketing strategy with AI-powered execution across marketing audits, AI marketing consulting, strategic guidance, search, content, email...
Top Services:
- Digital Strategy
- Digital Marketing
- Web Development
- SEO
- AEO
- Show more
- Location
- Seattle, Washington
- Number of Employees
- Under 49
- Average Hourly Rate
- $450/hr
Mirrorline Marketing is a marketing agency and sales coaching company. We create, build and scale businesses in any industry, worldwide, combining strategy, branding, websites, ads and SEO with real sales training...
Top Services:
- Logo Design
- Digital Strategy
- Branding
- eCommerce Development
- WordPress Website Design
- Show more
- Location
- Sheridan, Wyoming
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Skyrunner Consulting helps small and mid-sized businesses show up when customers ask ChatGPT, Gemini, Perplexity, or Google's AI who to hire. Based in Ridgefield, Washington, and founded in 2024 by Mark Hadley, we combine technical SEO, schema, Google Business Profile work, reviews, and expert content into...
Top Services:
- SEO
- AEO
- Digital Strategy
- Content Marketing
- Reputation Management
- Show more
- Location
- Ridgefield, Washington
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
BTR Consult is a managed growth service for owner-run businesses in South Africa, the UAE and abroad. It runs nine channels together: Google Search, Google Maps, AI answers, directories, website, reviews, social profiles, WhatsApp and competitor tracking. One business per industry per area...
Top Services:
- Digital Services
- Digital Strategy
- Web Design
- Web Development
- WordPress Website Design
- Show more
- Location
- Pretoria, South Africa
- Number of Employees
- Under 49
At SimpliSage Technologies, we help businesses achieve sustainable growth by providing tailored solutions that blend creativity, technology, and strategic insights...
Top Services:
- Content Marketing
- SEO
- Digital Marketing
- Social Media Marketing
- PPC
- Show more
- Location
- Pune, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Portfolios Count
- 6 Projects Listed
Inara is a marketing studio built by people who actually run businesses, so we think beyond the brief. We care about ROI as much as we care about your logo. We ask the right questions. We work closely. And we don't stop at good enough...
Top Services:
- Social Media Marketing
- Reputation Management
- SEO
- Graphic Design
- Branding
- Show more
- Location
- Mumbai, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $85/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
Looking for assets in creative design, web development, and digital marketing? RipeConcepts Inc. got what you need. Get AAA-rated offshore solutions today...
Top Services:
- Digital Marketing
- Product Design
- Creative Services
- Logo Design
- Package Design
- Show more
- Location
- Salt Lake City, Utah
- Number of Employees
- 250 - 499
- Average Hourly Rate
- $30/hr
- Portfolios Count
- 1 Project Listed
Studio Creative - создание и продвижение сайтов под ключ...
Top Services:
- Web Design
- eCommerce Development
- Web Development
- WordPress Website Design
- PPC
- Show more
- Location
- Lviv, Ukraine
- Number of Employees
- Under 49
- Average Hourly Rate
- $40/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Windson is a web agency in Turin that deals with designing and developing online marketing strategies for business companies and professionals.We deal with website creation and e-commerce, search engine positioning (SEO), sponsored ad campaigns on Google Ads and Bing and social media marketing.We offer...
Top Services:
- Advertising
- Content Marketing
- SEO
- Email Marketing
- PPC
- Show more
- Location
- Turin, Italy
- Number of Employees
- Under 49
- Average Hourly Rate
- $40/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
At Elixir Creative, we're your one-stop destination for elevating your brand's visual identity and digital presence. Let's craft a compelling story for your success...
Top Services:
- Digital Marketing
- Web Design
- PPC
- SEO
- Reputation Management
- Show more
- Location
- Brookfield, Wisconsin
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
We are a digital marketing agency, so the first thing we do is make an effort to comprehend the business objectives of our customers. After that, every choice is weighted against those objectives before being made.A beautiful website is pointless if it does not assist you in accomplishing the things you...
Top Services:
- Web Design
- Logo Design
- Graphic Design
- SEO
- Digital Marketing
- Show more
- Location
- Rockville, Maryland
- Number of Employees
- Under 49
- Average Hourly Rate
- $90/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
JZUO(杰作) is a brand that partners IT specialists with an established creative agency. By combining the latest technologies with innovative ideas, we create outstanding digital solutions...
Top Services:
- Web Design
- Web Development
- Digital Marketing
- SEO
- eCommerce Development
- Show more
- Location
- Sungai Buloh, Malaysia
- Number of Employees
- Under 49
- Average Hourly Rate
- $27/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Ideyasweb is a Philippine-based digital agency dedicated to helping small and medium-sized businesses establish, grow, and strengthen their online presence. We provide high-quality web design and development, reliable web hosting, digital marketing, technical support, and custom web application solu...
Top Services:
- Web Design
- SEO
- Digital Services
- Web Development
- WordPress Website Design
- Show more
- Location
- Lipa City, Philippines
- Number of Employees
- Under 49
- Average Hourly Rate
- $10/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
We at 5Fusion Tech LLC, develop your best websites, software's and social media marketing and guide you throughout the process to facilitate your business and make it easy for your to other aspects of your business...
Top Services:
- Software Development
- Web Development
- Digital Marketing
- CRM Consulting
- Mobile App Development
- Show more
- Location
- Houston, Texas
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $50/hr
- Portfolios Count
- 1 Project Listed
Step into the digital future with Moobila where innovation, creativity, and strategy converge to elevate your brand to new heights. Lets embark on a digital journey together, ensuring your online presence is not just impactful but unforgettable...
Top Services:
- Reputation Management
- WordPress Website Design
- eCommerce Development
- SEO
- PPC
- Show more
- Location
- Fallbrook, California
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $10/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Our business, LOGOMISH, started out of a passion for helping small businesses thrive in the digital age. As entrepreneurs ourselves, we understand the challenges and obstacles that small business owners face, and we wanted to provide affordable and effective solutions to help them succeed...
Top Services:
- Logo Design
- Web Design
- eCommerce Development
- Web Development
- WordPress Website Design
- Show more
- Location
- Miami, Florida
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $20/hr
- Portfolios Count
- 1 Project Listed
Our goal is to help businesses enhance their global brand awareness...
Top Services:
- Public Relations
- Branding
- Web Development
- Media Buying
- Digital Marketing
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Portfolios Count
- 1 Project Listed
Syntax specializes in delivering solutions that increase sales and productivity, empowering businesses to achieve their goals efficiently and effectively. With our innovative approaches, we help optimize processes and drive growth, ensuring sustainable success in today's competitive market...
Top Services:
- Web Design
- WordPress Website Design
- Web Development
- SEO
- PPC
- Show more
- Location
- Novi Travnik, Bosnia and Herzegovina
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Discover unparalleled digital marketing solutions tailored to your needs at Uplumi Marketing. Our comprehensive suite of services, including SEO, paid ads, email marketing, and website building, ensures your online success. With expert strategies and cutting-edge techniques, we drive measurable results and...
Top Services:
- Web Development
- SEO
- PPC
- Advertising
- Digital Marketing
- Show more
- Location
- Timișoara, Romania
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Esols is a top-tier 360 digital marketing agency based in the UK. We specialize in tailored digital marketing solutions encompassing strategic planning, creative development, and performance optimization across multiple channels. Our goal is to help businesses achieve their marketing objectives effectively in...
Top Services:
- Digital Services
- Branding
- Digital Strategy
- PPC
- Digital Marketing
- Show more
- Location
- Wolverhampton, United Kingdom
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $30/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
We are an award-winning Digital Marketing Agency. We create digital experiences that drive business growth. Our services include digital marketing, SEO, web design, social media management and marketing and influencer marketing...
Top Services:
- Digital Services
- Web Design
- eCommerce Development
- WordPress Website Design
- SEO
- Show more
- Location
- Nairobi, Kenya
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Hey! We are Digiscaping, a digital marketing agency in Tucson. We have years of experience in SEO, Content Marketing and Social Media. Our web design services will help elevate your brand and attract more customers to your business. We look forward to working with you...
Top Services:
- Digital Services
- Digital Strategy
- Web Design
- Web Development
- WordPress Website Design
- Show more
- Location
- Marana, Arizona
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
We are specializing in high-performing, SEO friendly websites for businesses...
Top Services:
- Web Development
- eCommerce Development
- Web Design
- WordPress Website Design
- Software Development
- Show more
- Location
- Whitby, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Ashgrove is a full-service advertising and PR agency that collaborates with both consumer-focused companies and the B2B sector...
Top Services:
- Branding
- Logo Design
- Web Design
- Creative Services
- Public Relations
- Show more
- Location
- Ballasalla, Isle of Man
- Number of Employees
- Under 49
- Portfolios Count
- 1 Project Listed
Fara IT Fusion Limited is a Bangladesh-based software company. We are a corporate organization where we solely focus on software design & development, Website design & development, Mobile Apps development, UI/UX Design, and Digital Marketing. We also provide corporate consultancy in terms of IT development...
Top Services:
- Web Design
- eCommerce Development
- Web Development
- WordPress Website Design
- Software Development
- Show more
- Location
- Dhaka, Bangladesh
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $49/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
At Essen, we build and manage brands for driven owners and teams. We approach every business-critical challenge with a customized solution...
Top Services:
- Branding
- Design Services
- Package Design
- Web Design
- Content Marketing
- Show more
- Location
- Stockholm, Sweden
- Number of Employees
- Under 49
- Portfolios Count
- 1 Project Listed
Joker Media is a Tampa-based digital agency with 20 years of experience and a track record of delivering thoughtful, high-performance web & marketing solutions. What once started as a full-service web/SEO agency has transformed into a next-gen AI-platform partner one that helps businesses scale fast...
Top Services:
- Web Development
- WordPress Website Design
- SEO
- Digital Marketing
- Web Design
- Show more
- Location
- Tampa, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $225/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Sprint19 specialize in software development to bring your innovative ideas to life. Let's build something amazing together. For over a decade, our team's combined experience has helped 150+ startups build their web and mobile applications, launch their businesses, and have a handful of acquisitions...
Top Services:
- UI/UX Design
- Web Design
- Web Development
- Mobile App Development
- DevOps Consulting
- Show more
- Location
- Taguig, Philippines
- Number of Employees
- Under 49
- Average Hourly Rate
- $53/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
MAPL TECH is the systems, automation, and infrastructure partner agencies rely on when projects go beyond design and marketing. We build scalable websites, internal tools, and AI-driven workflows that support complex client projects...
Top Services:
- Web Design
- UI/UX Design
- eCommerce Development
- Web Development
- WordPress Website Design
- Show more
- Location
- Ottawa, Canada
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
En Mussa Marketing impulsamos marcas combinando estrategia digital, diseño creativo y resultados reales. Somos personas trabajando con personas, creando soluciones adaptadas a cada cliente: diseño gráfico, desarrollo web, SEO, publicidad online, redes sociales y más. Sin permanencias, sin rodeos, solo...
Top Services:
- Digital Marketing
- Web Design
- Graphic Design
- SEO
- Logo Design
- Show more
- Location
- León, Spain
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
CLOUD6 is a leading web design company in Dubai with expertise in web development, e-commerce web design, branding, SEO & digital marketing...
Top Services:
- Web Design
- eCommerce Development
- Web Development
- Digital Marketing
- Branding
- Show more
- Location
- Dubai, United Arab Emirates
- Number of Employees
- Under 49
- Average Hourly Rate
- $80/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
RevWolf is a New York-based web design and development agency building custom websites, app, and digital strategies for growing businesses. RevWolf has partnered with over 100 companies across industries to create digital experiences that convert prospects into customers. No templates or generic solutions...
Top Services:
- Web Design
- Web Development
- SEO
- Branding
- eCommerce Development
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Stanley Street
Award WinnerRecipient of a Best Design Award for outstanding work.Stanleys is a New Zealand-based creative agency specializing in branding, strategic design, digital experiences, content creation, and marketing communications. The agency partners with businesses and organizations to build compelling brands through creative storytelling, visual identity development, and...
Top Services:
- Logo Design
- Branding
- Creative Services
- UI/UX Design
- Content Marketing
- Show more
- Location
- Palmerston North, New Zealand
- Number of Employees
- 100 - 249
- Portfolios Count
- 1 Project Listed
Aktyvus Group is an end-to-end business services ecosystem built to support entrepreneurs, founders, and growing SMEs with the infrastructure they need to operate, sell, manage, and scale. Providing Business modules such as Revenue Operations, Outsourcing and Staffing, and business consultation...
Top Services:
- Business Consulting
- Branding
- Reputation Management
- Web Design
- UI/UX Design
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Social Media Marketing Specializations
Services Related to Social Media Marketing
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
4.8
4.8Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
6 Frequently Asked Questions About Social Media Marketing Companies
What services do social media marketing companies provide?
Social media marketing companies provide a comprehensive range of services that span strategy development, content creation, and optimization. Here are some of their core services:
- Social media strategy
- Content creation
- Paid social
- Community management
- Influencer marketing
- Analytics and reporting
Some companies also offer broader digital marketing services, including search engine optimization (SEO), paid media, email marketing, video marketing, public relations (PR), and landing page optimization.
What social media channels should your business prioritize?
For business-to-business (B2B) organizations, LinkedIn is often a top priority, while X may also be useful, depending on your industry and whether real-time conversations matter to your brand.
For business-to-consumer (B2C) brands targeting younger consumers, YouTube, Instagram, and TikTok are often stronger options.
According to the Pew Research Center, 95% of 18-29-year-olds use YouTube, followed by Instagram at 80% and TikTok at 63%.
A reputable social media marketing company should recommend a channel mix based on your goals, target audience behavior, and the type of content you can produce consistently.
When should you partner with a content creator vs. an influencer?
Partner with a content creator for asset creation. Conversely, choose an influencer for the audience. Here are more details about the differences between each to help you with your decision:
| Content Creator | Influencer | |
| Who are they? | Experts in their specific field who create engaging and educational content for a specific topic, niche, or format | Individuals with an established audience who can shape opinions and promote brands, products, or ideas |
| Content examples |
|
|
| Best for |
|
|
How to measure the ROI of your social media efforts?
To measure the return on investment of your social media efforts, first clarify the business outcome you want to achieve with your social media campaign. For example, generating leads, sales, or demo requests.
Next, track key performance indicators (KPIs) tied to that goal, such as engagement rate, click-through rate, conversion rate, cost per lead, and return on ad spend (ROAS). Use attribution models, analytics tools, and UTM parameters to connect social activities to business results.
Industry benchmarks can provide helpful context, but they vary by platform, industry, and methodology. Here are benchmarks from an Emplifi research report to help you gauge campaign performance:
- Instagram
- Median engagement rate: 16.9%
- Cost per mille (CPM): ~$2.50, with ad spend per account reaching $5,100
- Facebook
- Median engagement rate: 1.4%-2.5%
- CPM: ~$1.40-$1.70, with ad spend per account reaching $8,500-$11,200
- TikTok
- Median engagement rate: 27.6%
- CPM: ~$1.00-$1.30, with ad spend per account reaching $14,900
How long until you see the results of your social media marketing campaigns?
Paid social campaigns generate results within a few days or weeks, but organic social media may take at least 3 months.
For organic social media, you might see initial follower growth and engagement within the first few weeks of regular posting. After 1-3 months, your account may gain traction as content performance improves, and audience engagement becomes more consistent.
By months 3-6, you may start producing qualified leads, stronger brand recall, and sales impact, especially for newer brands that are still building and refining their strategies.
Paid media campaigns, by contrast, can generate visibility, traffic, and conversions within days or weeks, but long-term performance will depend on creative quality, targeting, budget, and optimization efforts.
Ultimately, the time required to see meaningful results depends on your brand awareness, content quality, posting consistency, audience targeting, offer strength, and your broader marketing strategy.
What are the top social media marketing companies?
We have curated a list of top social media companies on DesignRush across multiple price points, so you can identify a vendor within your budget.
| High budget: $50,000+ |
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| Low budget: $25,000-$50,000 |
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Beyond budget, our agency directory allows you to filter agency profiles by location, area of expertise, agency reviews, client types, team size, and hourly rates.
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