The wrong social media companies can leave you with off-brand content, weak engagement, and wasted ad spend. Instead, browse our directory of vetted agencies that know how to turn posts into pipeline.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Digital marketing agency specializing in PPC and social media ads...
Top Services:
- Digital Marketing
- PPC
- Media Buying
- Social Media Marketing
- Advertising
- Show more
- Location
- Krakow, Poland
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- $1,000 - $10,000
Spicy Dog Media is an Irish video production company with bases in Dublin and Roscommon. The team came out of film and television, and brings that standard to commercial work brand films, TV and online ads, event coverage, social content and licensed drone. Clients include Netflix, AWS, OpenAI, Mitsubishi...
Top Services:
- Video Production
- Creative Services
- Branding
- Social Media Marketing
- Video Marketing
- Show more
- Location
- Dublin, Ireland
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
Seohub Digital helps B2B SaaS, fintech and service companies turn paid media into qualified pipeline. Senior specialists manage Google Ads, LinkedIn and Meta campaigns, connect conversion data to CRM stages, and combine paid acquisition with SEO and demand generation. Clients own their accounts and data;...
Top Services:
- PPC
- Digital Marketing
- SEO
- Social Media Marketing
- CRO
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- $1,000 - $10,000
Ranked by Moed helps service businesses generate qualified leads through website design, SEO and content so they get found, trusted and chosen...
Top Services:
- Web Design
- SEO
- AEO
- Social Media Marketing
- WordPress Website Design
- Show more
- Location
- Midrand, South Africa
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Brand Fuel Digital helps businesses connect marketing strategy, SEO, paid media, content, websites and analytics. Based in Hasbrouck Heights, New Jersey, the agency supports businesses across New Jersey, New York and beyond with practical execution and clear measurement...
Top Services:
- Digital Marketing
- SEO
- PPC
- Social Media Marketing
- Content Marketing
- Show more
- Location
- Hasbrouck Heights, New Jersey
- Number of Employees
- Under 49
Sharply Labs is a performance marketing agency focused on profitable growth. We connect paid acquisition, creative, CRO, retention, analytics, and attribution into one system. Our team works across Meta, Google, TikTok, YouTube, Apple Search Ads, Reddit, and more, optimizing around CAC, LTV, MER, blended...
Top Services:
- AEO
- Digital Marketing
- eCommerce
- Advertising
- Social Media Marketing
- Show more
- Location
- Wyoming, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
Fungi Media is built for organizations where the story is hard to tell. We find what's compelling and turn it into content that drives real action...
Top Services:
- Video Production
- Video Marketing
- Creative Services
- Content Marketing
- Social Media Marketing
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
NY Web Forum is a Brooklyn based digital agency delivering web development, mobile app development, SEO and AI automation services. We build custom software, optimize search visibility, and integrate AI agents to help businesses grow online...
Top Services:
- Web Development
- WordPress Website Design
- SEO
- Social Media Marketing
- Content Marketing
- Show more
- Location
- Brooklyn, Connecticut
- Number of Employees
- Under 49
- Average Hourly Rate
- $35/hr
- Minimal Budget
- $1,000 - $10,000
Ex-Amazonian boutique team for Amazon account growth. Limited roster, waste-first PPC, full-account ownership. Health and Household, CPG, Sports. Proof on amzinsightly.com. Book a coffee-style strategy call...
Top Services:
- eCommerce
- PPC
- Digital Marketing
- SEO
- Social Media Marketing
- Show more
- Location
- Albuquerque, New Mexico
- Number of Employees
- Under 49
New Visions helps Moroccan clothing, modest fashion, bags, jewellery and beauty brands grow their cash-on-delivery e-commerce businesses through Meta and TikTok advertising, video ad creatives and conversion-focused Shopify and WooCommerce stores. Founded in 2021, our team works remotely across Morocco and...
Top Services:
- Video Production
- Creative Services
- Digital Strategy
- Social Media Marketing
- PPC
- Show more
- Location
- Oujda, Morocco
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
SightsAI creates AI-augmented workflows for marketing, sales, content generation and decision-making. We automate campaign and content processes, support prospect research and sales follow-up, and turn data into evidence summaries and scenario comparisons for human decisions. From scoping and planning to...
Top Services:
- AI Development
- Content Marketing
- Software Development
- Digital Marketing
- Social Media Marketing
- Show more
- Location
- Santa Monica, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $220/hr
Atelier ATTENTION is a marketing agency in Hanoi, Ho Chi Minh City, and Miami. The studio does branding, web design, SEO, and hospitality marketing for businesses that want a clearer brand and more direct bookings...
Top Services:
- Branding
- Web Design
- Digital Marketing
- SEO
- Social Media Marketing
- Show more
- Location
- Hanoi, Vietnam
- Number of Employees
- Under 49
Whim Creative is an AI ad studio in New York that makes AI performance creative for DTC brands on Meta. Most of our clients sell supplements, skincare or beauty and spend $50K+ a month on ads. Each month we plan a batch of concepts from what won in the last one, then produce and edit AI video ads and statics...
Top Services:
- Video Production
- Creative Services
- Graphic Design
- Social Media Marketing
- Video Marketing
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Rank Jockey is an elite SEO agency and advanced SEO company specializing in technical search architecture, enterprise log file analysis, and high-converting ecommerce SEO services. We help ambitious brands and enterprise organizations capture high-intent organic demand, resolve complex indexation bottlenecks...
Top Services:
- SEO
- Content Marketing
- eCommerce
- Social Media Marketing
- AEO
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
Ignura is a London launch studio for funded app startups. A core team of 4 plans and runs your whole launch: strategy, landing page, launch film, UGC creator campaigns and the Product Hunt, X and Hacker News push. Four-week launch from £16,000, monthly from £6,000, single services from £1,500 (UGC from...
Top Services:
- Digital Marketing
- Video Production
- Web Design
- Social Media Marketing
- Video Marketing
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
Acme Infolabs is an SEO, GEO & AI Search Optimization company in Noida, offering professional SEO services in Noida to improve Google visibility, organic traffic, local rankings, and qualified leads. We provide technical SEO, local SEO, on-page & off-page SEO, content optimization...
Top Services:
- Web Design
- PPC
- SEO
- Digital Marketing
- Social Media Marketing
- Show more
- Location
- Noida, India
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $4654/hr
- Minimal Budget
- $10,000 - $25,000
CineFunk Studios, based in Pune, India, creates compelling short films, web series, and music videos. We focus on storytelling, bringing diverse narratives to life through visually captivating and emotionally resonant content. Our talented team delivers work that entertains, inspires, and connects...
Top Services:
- Video Production
- Creative Services
- Branding
- Video Marketing
- Advertising
- Show more
- Location
- Pune, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
We at Web Marlins go above and beyond traditional marketing rules and provide online marketing services to give your digital aspiration a unique edge...
Top Services:
- Branding
- Design Services
- Creative Services
- PPC
- Social Media Marketing
- Show more
- Location
- Delhi, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $10/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Quem Somos: A Performa Web é uma agência de Marketing Digital full service, especializada em Search Engine Marketing (SEM) com foco em performance. Combinamos uma enorme energia, inteligência e paixão pelo o que fazemos com o objetivo de alcançar os melhores resultados.O Que Fazemos:...
Top Services:
- Digital Marketing
- Advertising
- Video Marketing
- Social Media Marketing
- Email Marketing
- Show more
- Location
- Sao Paulo, Brazil
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $30/hr
- Minimal Budget
- $10,000 - $25,000
Graphos is a growth agency that transforms brands into market leaders. Focused on creating measurable results, Graphos builds on tree pillars of branding, digital marketing and growth to holistically, accountably create and manage change...
Top Services:
- PPC
- Digital Marketing
- SEO
- Social Media Marketing
- Advertising
- Show more
- Location
- St. Albert, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
For a select set of domestic and international customers, Sinclair & Co. is a full-service, boutique marketing company that creates brands and campaigns that have won awards and produce results. We are able to establish long-lasting, cooperative connections with businesses and organisations, primarily in the...
Top Services:
- Content Marketing
- Digital Marketing
- SEO
- Social Media Marketing
- Email Marketing
- Show more
- Location
- Raleigh , North Carolina
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Web Profit Maximiser is a social media marketing agency started by Dr. Adam Arnold. Web Profit Maximiser helps small and medium-sized businesses grow by generating new clients with Facebook Advertising, Google Advertising, PPC and Social Media Marketing. Web Profit Maximiser works closely in the healthcare...
Top Services:
- Digital Marketing
- SEO
- Content Marketing
- Social Media Marketing
- Advertising
- Show more
- Location
- Baulkham Hills, Australia
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
ADVERTISING AND COMMUNICATIONS AGENCY CREATING WINNING ADVERTISING SOLUTIONS FOR COMPANIES WORKING IN AVIATION, FINANCE, INVESTMENT, PHARMACEUTICALS, AGRICULTURE AND OTHER INDUSTRIES.We cover everything from corporate style to event management, including brochures, presentations, business cards, attributes...
Top Services:
- Advertising
- Content Marketing
- SEO
- Social Media Marketing
- PPC
- Show more
- Location
- Vilnius, Lithuania
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
The Richlynn Group is a Nashville-based agency specializing in branding, strategy, PR, influencer marketing, digital marketing, and management. We help artists, authors, tech companies, and more define their place in the world by crafting compelling brand stories and executing impactful marketing strategies...
Top Services:
- PPC
- Video Marketing
- Email Marketing
- Social Media Marketing
- Content Marketing
- Show more
- Location
- Nashville, Tennessee
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
At OKD we continually improve our capabilities and offering, and we are proud to announce our acquisition of MJM Media. MJM Media is recognized as a leader in the Canadian audio and video production industry, and have been an establishment in the Hamilton community for more than 30 years. Attention grabbing...
Top Services:
- Advertising
- Digital Marketing
- PPC
- Social Media Marketing
- Public Relations
- Show more
- Location
- Burlington, Canada
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
We are Melonades, a 360 degree Digital Agency. Guided by passion, driven by ambition. We are a team of strong thinkers, not afraid to compete and push all boundaries to deliver an amazing channel of online marketing! Passionate about delivering efficient, effective, responsible and friendly digital services...
Top Services:
- PPC
- Content Marketing
- Email Marketing
- Social Media Marketing
- Digital Marketing
- Show more
- Location
- Dhaka, Bangladesh
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $10,000 - $25,000
Digitopia is a B-Corp certified marketing operations agency based in San Diego, California, that helps B2B firms and educational institutions simplify and scale their marketing and sales processes. With a proprietary frameworkthe Digital Utopia Methodology®Digitopia delivers demand generation and RevOps...
Top Services:
- Email Marketing
- PPC
- Digital Marketing
- Social Media Marketing
- Content Marketing
- Show more
- Location
- Carlsbad, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
A digital marketing firm featuring search engine optimization, pay per click advertising management, social media marketing, web design and more...
Top Services:
- PPC
- SEO
- Content Marketing
- Social Media Marketing
- Email Marketing
- Show more
- Location
- Frederick, Maryland
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- Under $1,000
If innovation and persistence are what you're looking for then you've come to the right place. We live for unique marketing and technology challenges that require dynamic solutions through collaboration with our clients...
Top Services:
- SEO
- Digital Marketing
- PPC
- Social Media Marketing
- Email Marketing
- Show more
- Location
- Emmaus, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
Dallas SEO Dogs is an award-winning, full-scale digital marketing team. We are experts in SEO, Google/Yahoo/Bing Ads, display and retargeting ads, social media advertising and content marketing...
Top Services:
- Digital Marketing
- Video Marketing
- PPC
- Social Media Marketing
- SEO
- Show more
- Location
- Dallas, Texas
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Almond is a veteran company that has made its impact felt in the web industry loud and clear. Established in 2005, the company has been promoted by some highly skilled specialists dedicated to deliver total web solutions and internet marketing services under one roof...
Top Services:
- Digital Marketing
- Video Marketing
- SEO
- Social Media Marketing
- Advertising
- Show more
- Location
- Amman, Jordan
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
IdeaZone is a web design and digital marketing agency located in Victoria BC on Vancouver Island, Canada. Launched in October, 2000, IdeaZone is one of the oldest and most respected online marketing companies in Victoria. From web design to SEO and PPC, we get our clients results...
Top Services:
- SEO
- PPC
- Content Marketing
- Social Media Marketing
- Digital Marketing
- Show more
- Location
- Victoria, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- $1,000 - $10,000
Because we are a unique agency in what we do. Every piece that comes out of the agency must convey the energy, the emotion, the passion, the enthusiasm and the charisma with which it was made. This energy is transformed into love that propitiates magical moments and that make great things happen...
Top Services:
- Advertising
- SEO
- PPC
- Social Media Marketing
- Video Marketing
- Show more
- Location
- Medellín, Colombia
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
We've made our name creating exceptional media profiles that achieve massive results for our clients. Our strategic, story-led PR approach brings home accolades, attracts expert talent and renowned brand names...
Top Services:
- Video Marketing
- SEO
- PPC
- Social Media Marketing
- eCommerce
- Show more
- Location
- Nottingham, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $130/hr
rhc creative strategy is a full-service design and marketing agency based in Hampshire and Central London. We deliver creative design, web development & advertising for some of the biggest brands in the UK. Always striving to deliver tangible returns against our client’s investment...
Top Services:
- Digital Marketing
- PPC
- Advertising
- Social Media Marketing
- eCommerce Development
- Show more
- Location
- Odiham, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $115/hr
- Minimal Budget
- $10,000 - $25,000
Somos una agencia digital ubicada en San José Costa Rica. Nos especializamos en Redes Sociales y Mercadeo Digital. Desarrollamos la construcción de marca integral generando leads a través de las últimas tecnologías, buscando además crear lazos permanentes con clientes del target por medio de campaña...
Top Services:
- Email Marketing
- Content Marketing
- SEO
- Social Media Marketing
- PPC
- Show more
- Location
- San Jose, Costa Rica
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Brandner Communications is a full-service advertising and public relations agency specializing in brand creation and development, communication, technologies and messaging that influence audiences in the construction and building products industry...
Top Services:
- SEO
- PPC
- Digital Marketing
- Social Media Marketing
- Advertising
- Show more
- Location
- Federal Way, Washington
- Number of Employees
- Under 49
Outreach Productions is a full service production house specializing in Video Production, Audio Production, Graphic Design, Website and Application Development, and Digital Marketing...
Top Services:
- Video Marketing
- Content Marketing
- Digital Marketing
- Social Media Marketing
- Video Production
- Show more
- Location
- Hanwell, Canada
- Number of Employees
- Under 49
First Person is a creative partner that embraces your business challenge to create a direct connection with your audience that strikes at the essential, emotional and expandable core of a brand story...
Top Services:
- Design Services
- Graphic Design
- Branding
- Social Media Marketing
- Digital Marketing
- Show more
- Location
- San Francisco, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $25,000 - $50,000
GWS Media is a full-service digital marketing agency. We design, build, host and maintain websites for businesses and other organisations, including e-commerce and multilingual sites. We also design logos, build custom apps and do SEO, copywriting, CRO, PPC and other promotional work for our clients...
Top Services:
- Digital Marketing
- SEO
- PPC
- Social Media Marketing
- Content Marketing
- Show more
- Location
- Bristol, United Kingdom
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Ideas form the basis of any creative work, so great ideas precede great work at AsOne. For us, the true driver of success is the connection between our work and its audience. Our work inspires emotional connections with its audience which foster trust and confidence in your brand...
Top Services:
- Digital Marketing
- PPC
- Email Marketing
- Social Media Marketing
- SEO
- Show more
- Location
- Manchester, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $1,000 - $10,000
We’ve built our business by creating customized marketing programs designed precisely to match our clients’ needs, providing clients of all sizes with the same high level of expertise, attention, and responsive service...
Top Services:
- Digital Marketing
- SEO
- PPC
- Social Media Marketing
- Logo Design
- Show more
- Location
- Royal Oak, Michigan
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
CCK is the company that helps you understand your audiences, get their attention, win their hearts and never let them go...
Top Services:
- Digital Marketing
- SEO
- eCommerce
- Social Media Marketing
- PPC
- Show more
- Location
- San Jose, Costa Rica
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $60/hr
Hyland Graphic Design & Advertising is a full-service design agency that has over 19 years of EXPERIENCE in branding/identity, brand management, web development, graphic design, custom apparel, promotional items, signage and more… Far from a one-trick pony, we create UNIQUE & ORIGINAL brand identities that...
Top Services:
- Digital Marketing
- Video Production
- Branding
- Social Media Marketing
- SEO
- Show more
- Location
- Downingtown, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $95/hr
- Minimal Budget
- $1,000 - $10,000
WebCaptive is a reputed digital marketing agency headquartered in Santa Clara, California...
Top Services:
- Email Marketing
- Digital Marketing
- eCommerce
- Social Media Marketing
- SEO
- Show more
- Location
- Santa Clara, California
- Number of Employees
- 50 - 99
- Minimal Budget
- Under $1,000
Excite Creative Studios is a female-founded and female-led full-service creative agency with proven specialties — making us a one-stop shop for our clients...
Top Services:
- Content Marketing
- Email Marketing
- PPC
- Social Media Marketing
- Digital Marketing
- Show more
- Location
- Atlanta, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
With deep technical chops and digital know-how, we bring ideas to life. From strategy to search, ads to apps. If it’s digital, we can help...
Top Services:
- SEO
- Digital Marketing
- Content Marketing
- Social Media Marketing
- Video Marketing
- Show more
- Location
- Cincinnati, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Insights Marketing and Communication Dubai is the leading digital marketing company in Dubai, UAE. Insights provides all kinds of digital marketing services like social media marketing, Search Engine Optimisation (SEO), Google ads, PPC services, Video marketing, Content Marketing and much more...
Top Services:
- Digital Marketing
- PPC
- Content Marketing
- Social Media Marketing
- Video Marketing
- Show more
- Location
- Dubai, United Arab Emirates
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $35/hr
When it comes to web design and digital marketing we have an ethos of working hard to achieve results that we can be proud of and lead to growth for our clients business. We forge long-lasting relationships with our clients by having a team of passionate experts accross the various fields of website design...
Top Services:
- Content Marketing
- Advertising
- Digital Marketing
- Social Media Marketing
- SEO
- Show more
- Location
- Pretoria, South Africa
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
CSME Marketing are a full scale digital marketing and web design company based in Bangkok Thailand...
Top Services:
- SEO
- Email Marketing
- Digital Marketing
- Social Media Marketing
- PPC
- Show more
- Location
- Bangkok, Thailand
- Number of Employees
- Under 49
- Average Hourly Rate
- $60/hr
- Minimal Budget
- Under $1,000
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Social Media Marketing Specializations
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Every agency is independently vetted before it can be listed or ranked
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6 Frequently Asked Questions About Social Media Marketing Companies
What services do social media marketing companies provide?
Social media marketing companies provide a comprehensive range of services that span strategy development, content creation, and optimization. Here are some of their core services:
- Social media strategy
- Content creation
- Paid social
- Community management
- Influencer marketing
- Analytics and reporting
Some companies also offer broader digital marketing services, including search engine optimization (SEO), paid media, email marketing, video marketing, public relations (PR), and landing page optimization.
What social media channels should your business prioritize?
For business-to-business (B2B) organizations, LinkedIn is often a top priority, while X may also be useful, depending on your industry and whether real-time conversations matter to your brand.
For business-to-consumer (B2C) brands targeting younger consumers, YouTube, Instagram, and TikTok are often stronger options.
According to the Pew Research Center, 95% of 18-29-year-olds use YouTube, followed by Instagram at 80% and TikTok at 63%.
A reputable social media marketing company should recommend a channel mix based on your goals, target audience behavior, and the type of content you can produce consistently.
When should you partner with a content creator vs. an influencer?
Partner with a content creator for asset creation. Conversely, choose an influencer for the audience. Here are more details about the differences between each to help you with your decision:
| Content Creator | Influencer | |
| Who are they? | Experts in their specific field who create engaging and educational content for a specific topic, niche, or format | Individuals with an established audience who can shape opinions and promote brands, products, or ideas |
| Content examples |
|
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| Best for |
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How to measure the ROI of your social media efforts?
To measure the return on investment of your social media efforts, first clarify the business outcome you want to achieve with your social media campaign. For example, generating leads, sales, or demo requests.
Next, track key performance indicators (KPIs) tied to that goal, such as engagement rate, click-through rate, conversion rate, cost per lead, and return on ad spend (ROAS). Use attribution models, analytics tools, and UTM parameters to connect social activities to business results.
Industry benchmarks can provide helpful context, but they vary by platform, industry, and methodology. Here are benchmarks from an Emplifi research report to help you gauge campaign performance:
- Instagram
- Median engagement rate: 16.9%
- Cost per mille (CPM): ~$2.50, with ad spend per account reaching $5,100
- Facebook
- Median engagement rate: 1.4%-2.5%
- CPM: ~$1.40-$1.70, with ad spend per account reaching $8,500-$11,200
- TikTok
- Median engagement rate: 27.6%
- CPM: ~$1.00-$1.30, with ad spend per account reaching $14,900
How long until you see the results of your social media marketing campaigns?
Paid social campaigns generate results within a few days or weeks, but organic social media may take at least 3 months.
For organic social media, you might see initial follower growth and engagement within the first few weeks of regular posting. After 1-3 months, your account may gain traction as content performance improves, and audience engagement becomes more consistent.
By months 3-6, you may start producing qualified leads, stronger brand recall, and sales impact, especially for newer brands that are still building and refining their strategies.
Paid media campaigns, by contrast, can generate visibility, traffic, and conversions within days or weeks, but long-term performance will depend on creative quality, targeting, budget, and optimization efforts.
Ultimately, the time required to see meaningful results depends on your brand awareness, content quality, posting consistency, audience targeting, offer strength, and your broader marketing strategy.
What are the top social media marketing companies?
We have curated a list of top social media companies on DesignRush across multiple price points, so you can identify a vendor within your budget.
| High budget: $50,000+ |
|
| Low budget: $25,000-$50,000 |
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Beyond budget, our agency directory allows you to filter agency profiles by location, area of expertise, agency reviews, client types, team size, and hourly rates.
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