The wrong social media companies can leave you with off-brand content, weak engagement, and wasted ad spend. Instead, browse our directory of vetted agencies that know how to turn posts into pipeline.

Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.

  • TILT is a design & branding firm in Baton Rouge, LA with 15+ years of experience in the industry and a proven ability to deliver the goods for companies that value engaging stories, creatively told...

    Top Services:

    • Branding
    • PPC
    • Logo Design
    • Digital Services
    • Social Media Marketing
    • Show more
    Location
    Baton Rouge, Louisiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Web Design & Marketing Agency

    Ugly Duck Marketing (UDM) is a unique blend of designers, project managers, programmers, copywriters, and account executives. We strive to make our clients successful through streamlining and perfecting all aspects of their marketing needs...

    Top Services:

    • Branding
    • Web Design
    • Digital Marketing
    • Graphic Design
    • Web Development
    • Show more
    Location
    Bakersfield, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Web & Marketing Solutions

    Aginto Solutions stands above the rest when it comes to website design and digital marketing...

    Top Services:

    • Digital Marketing
    • Content Marketing
    • SEO
    • PPC
    • Social Media Marketing
    • Show more
    Location
    Sarasota, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Baltimore Software Development Company

    Bimeo Digital Solutions is a Software Development and Digital Marketing Company in Baltimore, MD...

    Top Services:

    • SEO
    • Email Marketing
    • PPC
    • Digital Marketing
    • Social Media Marketing
    • Show more
    Location
    Baltimore, Maryland
    Number of Employees
    50 - 99
  • Think Business

    PurpleZ is an agency founded on creating a digital presence for companies just like yours. Our services are geared toward a singular focus- creating outstanding websites and using social media to drive traffic, brand awareness, trust, and customer loyalty...

    Top Services:

    • Web Development
    • Web Design
    • Digital Marketing
    • Branding
    • Graphic Design
    • Show more
    Location
    Irvine, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Design and Technology With a Touch of Elegance

    Result-driven Web and Marketing Services Helping Contractors, Architects, Engineers & Home Service Businesses achive sucess online...

    Top Services:

    • Web Development
    • WordPress Website Design
    • Web Design
    • eCommerce Development
    • Graphic Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $45/hr
  • We drive growth.

    We are a marketing and communications consultancy firm...

    Top Services:

    • SEO
    • Email Marketing
    • Content Marketing
    • Digital Marketing
    • Social Media Marketing
    • Show more
    Location
    St. Louis, Missouri
    Number of Employees
    Under 49
    Average Hourly Rate
    $191/hr
    Minimal Budget
    $1,000 - $10,000
  • Fuel & Simplify Business Growth

    Ampersand is a full-service advertising, branding & marketing agency that specializes in strategy & execution. Our niche as your Virtual Marketing Department fosters long-term growth and sustainable momentum for organizations looking to outsource their marketing efforts...

    Top Services:

    • Advertising
    • Branding
    • Web Development
    • Digital Marketing
    • Social Media Marketing
    • Show more
    Location
    Milwaukee, Wisconsin
    Number of Employees
    Under 49
    Average Hourly Rate
    $165/hr
  • Exceptional Advertising & Marketing

    NuStream Media was founded on nine years of experience in advertising and marketing. Based out of Allentown, PA, we aim to assist small- to medium-size businesses in the Lehigh Valley, Philadelphia, New York, and surrounding areas. Our services allow our customers to gain the edge they need to stand out and...

    Top Services:

    • eCommerce Development
    • Web Development
    • Digital Marketing
    • SEO
    • Social Media Marketing
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Websites and marketing that convert into sales

    Kickstart your marketing journey with our websites, SEO, PPC and social media services...

    Top Services:

    • SEO
    • Digital Marketing
    • PPC
    • Advertising
    • Social Media Marketing
    • Show more
    Location
    Leeds, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Innovation begins with me

    We are a digital marketing agency that adapts and tailors themselves for our clients. To rocket brands, to stand out throughout time in a unique and impactful way and that’s where ME comes in; a collaborative effort to make your story renowned...

    Top Services:

    • Web Development
    • Web Design
    • eCommerce Development
    • SEO
    • Social Media Marketing
    • Show more
    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Sky-Rocket Your Business, Cost Effective Campaigns

    As a digital marketing agency in Malaysia, Jemmy Digital is your leading source for digital marketing solutions and strategies that drive engagements and leads. You can also count on our creative, persuasive and captivating web design to excite your potential customers to want to have business with you in...

    Top Services:

    • PPC
    • eCommerce
    • SEO
    • Digital Marketing
    • Social Media Marketing
    • Show more
    Location
    Kuala Lumpur, Malaysia
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Brand Developers. Audience Connectors. Experience Creators.

    Exi Creative is a full-service marketing & creative agency based in Berkshire, UK. Our USP is in our work: we go all out without fail every time and have 10+ collective years experience developing both B2C and B2B Brands. We always promise 1 thing: we are here to SHOW you OFF!...

    Top Services:

    • Email Marketing
    • Digital Marketing
    • Advertising
    • SEO
    • Social Media Marketing
    • Show more
    Location
    Reading, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $110/hr
  • A performance-driven digital marketing and lead acquisition agency built to scale B2B & B2C brands.

    Digitalboxes is an agency that provides full suite of digital marketing services to B2C and B2B customers of every size. Established in 2017, it has been tailoring your marketing goals with excellence. Now growing business organically and setting a digital footprint for a long run is not a challenge any more...

    Top Services:

    • Digital Marketing
    • AEO
    • SEO
    • Web Development
    • Social Media Marketing
    • Show more
    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
  • Our business is generating your business quality online leads since 2013.

    IML Company takes pride in providing top-notch services at affordable prices. We specialize in web design, custom development, search engine marketing, search engine optimization, and content creation. Contact us for a free quote today...

    Top Services:

    • Advertising
    • Digital Marketing
    • PPC
    • SEO
    • Social Media Marketing
    • Show more
    Location
    Mandeville, Louisiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Let Us Build Your Social Brand While You Spend Your Time Running Your Business.

    CHIDO Marketing is a company based out of Orange County, CA. We are committed to bringing you the highest quality for all your digital marketing needs. (Hablamos Español )...

    Top Services:

    • Branding
    • Web Design
    • eCommerce Development
    • Digital Marketing
    • Social Media Marketing
    • Show more
    Location
    Orange County, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • code & co

    Award WinnerRecipient of a Best Design Award for outstanding work.

    No matter how small or big your business is, our job as a 360-degree digital agency is to trigger your key-result areas so that you can magnify your potential and enhance your conversion rates.We are a team of designers, developers, strategists, and digital marketing experts...

    Top Services:

    • eCommerce Development
    • Digital Marketing
    • Web Development
    • PPC
    • Social Media Marketing
    • Show more
    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
  • Numbered is a global creative agency elevating brands' ambitions.

    Numbered is a full-service creative studio working with fashion, tech & lifestyle brands. We collaborate closely with our clients to tell their stories, engaging audiences by building beautiful experiences & products...

    Top Services:

    • Package Design
    • Branding
    • Creative Services
    • UI/UX Design
    • eCommerce Development
    • Show more
    Location
    Amsterdam, Netherlands
    Number of Employees
    Under 49
  • The digital partner you'd trust your newborn with.

    Simply put, we partner with world-class brands to do inspiring work. Our specialties include web & mobile development, digital marketing, brand building, and everything between...

    Top Services:

    • Content Marketing
    • Digital Marketing
    • SEO
    • Email Marketing
    • Social Media Marketing
    • Show more
    Location
    Sydney, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
  • Be seen at the Top!

    Vertex Visibility is a Web Design and SEO marketing agency based in La Vegas, Nevada. We provide you with the tools you need to be successful in today's extremely competitive marketplace...

    Top Services:

    • Branding
    • Reputation Management
    • Web Design
    • SEO
    • PPC
    • Show more
    Location
    Las Vegas, Nevada
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    Under $1,000
  • Metapixel is a boutique digital agency located in Boise, Idaho.

    Metapixel is a boutique web design, app development and digital marketing agency located in Boise, Idaho. Metapixel specializes in Wordpress web design, hybrid app design, and white-hat digital marketing...

    Top Services:

    • Web Design
    • Advertising
    • SEO
    • PPC
    • Social Media Marketing
    • Show more
    Location
    Boise, Idaho
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $1,000 - $10,000
  • Making Outsourcing in the Philippines Work For You

    Sourcefit is the leading custom offshore outsourcing company in the Philippines. Sourcefit is an American-managed outsourcing company in the Philippines with state-of-the-art production offices located in Manila. We offer low-cost, specialized outsourcing services that are customizable based on your specific...

    Top Services:

    • Accounting
    • Call Centers
    • BPO
    • HR Outsourcing
    • Social Media Marketing
    • Show more
    Location
    Quezon City, Philippines
    Number of Employees
    1000 & Up
    Average Hourly Rate
    $7/hr
    Minimal Budget
    Under $1,000
  • Web Design & Seo

    Strategy-led web design studio based in Pretoria.We design and develop SEO-driven WordPress websites, helping growing businesses attract the right audience and turn traffic into measurable growth...

    Top Services:

    • WordPress Website Design
    • Web Design
    • SEO
    • Digital Strategy
    • Social Media Marketing
    • Show more
    Location
    Pretoria, South Africa
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • A Growth-Driven Digital Marketing Agency

    BE INFLUENCE is a boutique marketing agency based in Las Vegas, Nevada specializing in content creation, social media marketing, public relations, influencer marketing, website design, and search engine optimization (SEO)...

    Top Services:

    • SEO
    • Content Marketing
    • Digital Marketing
    • Advertising
    • Social Media Marketing
    • Show more
    Location
    Las Vegas, Nevada
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Delivering Impactful Digital Marketing Services That Achieve Measurable Results.

    Redhawk Marketing has expertise in digital marketing services and strategies solutions with over 20 years of experience to ensure SMBs have the marketing tools and know-how to grow their business...

    Top Services:

    • PPC
    • Digital Marketing
    • Email Marketing
    • SEO
    • Social Media Marketing
    • Show more
    Location
    Santa Rosa, California
    Number of Employees
    Under 49
  • For Web Content, Presence or Leads, Mirex Has All You Need.

    Mirex Marketing is a full service digital marketing agency in Gilbert, AZ serving businesses and nonprofit organizations. The first step is helping your business gain a competitive presence online so that you are visible in the places where customers are actively looking for you. The next step is to drive...

    Top Services:

    • Digital Marketing
    • Web Development
    • WordPress Website Design
    • Content Marketing
    • Web Design
    • Show more
    Location
    Gilbert, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Perfect Way to Grow Your Business Online

    We focus on custom web design and develop...

    Top Services:

    • eCommerce Development
    • Web Development
    • Web Design
    • WordPress Website Design
    • Social Media Marketing
    • Show more
    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
  • We blend creative talent with proven strategy to tell your best story to expand your brand.

    Since 1999, our mission for each valued client is to continue to create the right message for the right audience at precisely the right time...

    Top Services:

    • SEO
    • Digital Marketing
    • Content Marketing
    • Email Marketing
    • Social Media Marketing
    • Show more
    Location
    Salem, Oregon
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Full service brand communications agency with strategy and insight at the heart of what we do!...

    Top Services:

    • Content Marketing
    • eCommerce
    • Digital Marketing
    • Advertising
    • Social Media Marketing
    • Show more
    Location
    Leeds, United Kingdom
    Number of Employees
    50 - 99
  • We are Mayfly Internet Marketing - an award winning Liverpool based Web Design and Digital Inbound Marketing agency...

    Top Services:

    • Digital Marketing
    • SEO
    • Email Marketing
    • PPC
    • Social Media Marketing
    • Show more
    Location
    Liverpool, United Kingdom
    Number of Employees
    Under 49
  • Marketer Developer is the best digital marketing and web Development Company in Liverpool, UK. We offer a wide range of services including digital marketing, web development, graphic designing, and content writing services...

    Top Services:

    • Advertising
    • Content Marketing
    • eCommerce
    • Email Marketing
    • Social Media Marketing
    • Show more
    Location
    Liverpool, United Kingdom
    Number of Employees
    Under 49
  • Integrated marketing agency powered by behavioural science.

    Together is a creative marketing communications agency in Nottingham and London. Using behavioural science and consumer insight, we help brands create change through branding, campaigns, packaging, social media, film and digital...

    Top Services:

    • Creative Services
    • Video Production
    • Graphic Design
    • UI/UX Design
    • Social Media Marketing
    • Show more
    Location
    Nottingham, United Kingdom
    Number of Employees
    50 - 99
    Minimal Budget
    $1,000 - $10,000
  • Driving Traffic to Dealerships Since 1977

    Any advertising agency can churn out a commercial or get an ad on Google. But how many can say they produce all of your content in-house?That what separates Strong Automotive Merchandising from the other guys. We know our clients, we know their markets, and we know how to drive traffic...

    Top Services:

    • Advertising
    • Content Marketing
    • Media Buying
    • Direct Marketing
    • Social Media Marketing
    • Show more
    Location
    Birmingham, Alabama
    Number of Employees
    100 - 249
  • Raise your profile.

    Big Logo Advertising is a Los Angeles-based agency specializing in producing commercials and visual content for auto dealerships and other clients. From concept development to platform delivery, the agency offers end-to-end video production and creative services at competitive pricing...

    Top Services:

    • SEO
    • Advertising
    • Creative Services
    • Video Production
    • Media Buying
    • Show more
    Location
    Manhattan Beach, California
    Number of Employees
    Under 49
  • Websites That Convert. Marketing That Works.

    Type B Studio provides digital marketing services & conversion-focused websites to small businesses throughout Washington State (and beyond!)...

    Top Services:

    • PPC
    • Content Marketing
    • Email Marketing
    • Digital Marketing
    • Social Media Marketing
    • Show more
    Location
    Enumclaw, Washington
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Integra Films is a video production company.

    Integra Films is based out of Edmonton, Alberta, offering premium video production services...

    Top Services:

    • Video Production
    • Creative Services
    • Branding
    • SEO
    • Social Media Marketing
    • Show more
    Location
    Edmonton, Canada
    Number of Employees
    Under 49
  • A DIGITAL MARKETING AGENCY BUILT AROUND YOU.

    Quantifi Media is a team of passionate digital marketers that will help you thrive so you can concentrate on doing what you're great at. Your time is valuable. Our industry experts will cater to developing an effective digital marketing strategy, creative design and development, reliable analytics...

    Top Services:

    • Digital Marketing
    • SEO
    • Media Buying
    • Advertising
    • Social Media Marketing
    • Show more
    Location
    East Stroudsburg, Pennsylvania
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Deliciously Data Driven!

    The Digital Cauldron is Vancouver's leading Data Driven Digital Marketing Agency here to help you succeed in SEO, Social Media Marketing, E-Commerce, Branding, and more...

    Top Services:

    • Video Marketing
    • SEO
    • Email Marketing
    • Digital Marketing
    • Social Media Marketing
    • Show more
    Location
    Vancouver, Canada
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Rebel Gail is a 360 marketing communications agency at the intersection of beauty, health and lifestyle. Through brand planning, digital marketing, influencer outreach, and media relations, we look at the total brand marketing mix to deliver strong awareness and sales programs for our clients...

    Top Services:

    • Digital Marketing
    • Content Marketing
    • eCommerce
    • Event Marketing
    • Social Media Marketing
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
  • Consult, Create, Connect

    Guided by the truth and fueled by smart media tech, Aletheia is a digital agency whose data based approach drives results through high touch account management, state of the art research tools and 100% transparency...

    Top Services:

    • Advertising
    • Market Research
    • Media Buying
    • Digital Marketing
    • SEO
    • Show more
    Location
    Dallas, Texas
    Number of Employees
    Under 49
  • The Consultancy Where Amazon Comes First

    Amazon Consultancy Services is a UK-based Amazon consultancy agency that helps brands grow their sales and profitability on Amazon. The company specializes in founder-led Amazon growth, providing direct access to experienced Amazon operators rather than junior account managers. It has managed more than £100...

    Top Services:

    • PPC
    • SEO
    • Digital Marketing
    • CRO
    • Social Media Marketing
    • Show more
    Location
    Leverington, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $66/hr
  • Launching Your Business into the Digital Stratosphere.

    Spider Bite Webs is here to provide web design solutions that are specifically crafted for your company's needs. Website layouts that pack a powerful punch and are certain to outperform even your most formidable rivals. Having your own website, on the other hand, is still the single most successful method to...

    Top Services:

    • Web Design
    • Web Development
    • WordPress Website Design
    • eCommerce Development
    • Social Media Marketing
    • Show more
    Location
    Beverly Hills, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Your Digital Partner for Growth.

    WV Media is headquartered in Eugene, Oregon efficiently delivers creative communications, interactive web solutions, and digital marketing services. They are here to enhance your web presence and marketing efforts in one place, freeing you up to focus on your business...

    Top Services:

    • Digital Marketing
    • SEO
    • Mobile App Development
    • Web Design
    • Content Marketing
    • Show more
    Location
    Eugene, Oregon
    Number of Employees
    Under 49
  • Portuguese illustrator focusing on brand identity, illustration, and hand lettering with a vintage/detailed approach, helping businesses stand out from the crowd...

    Top Services:

    • Logo Design
    • Package Design
    • Creative Services
    • Branding
    • Graphic Design
    • Show more
    Location
    Braga, Portugal
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
  • Grow Your Business With our IT 360 Services.

    DigitalGrowthUs is an IT service provide in US. The company is professionally structured to provide SEO Services, Social Media Marketing, PPC Advertising, and Email Marketing, Graphic Designing, Logo Creation...

    Top Services:

    • Web Design
    • Digital Marketing
    • SEO
    • PPC
    • Social Media Marketing
    • Show more
    Location
    Cottleville, Missouri
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
  • Custom Publishing, Marketing, Design Studio

    Rufhaus Designs is full service custom content, marketing and creative agency...

    Top Services:

    • SEO
    • Digital Marketing
    • Branding
    • Web Development
    • Creative Services
    • Show more
    Location
    Red Bank, New Jersey
    Number of Employees
    Under 49
  • Marketing Digital de Alto Rendimiento

    STAMINA Marketing define, execute and analyze. An organization comprised of skilled individuals that collaborate as part of a group with the goal of increasing your financial success via the use of digital mediums. We are one of the few agencies that begin with an achievable digital strategy. We generate...

    Top Services:

    • Digital Marketing
    • Web Design
    • SEO
    • PPC
    • Content Marketing
    • Show more
    Location
    Málaga, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Digital Marketing Done Right.

    Advertas helps our clients succeed in the tech marketplace. We go beyond traditional marketing - leveraging processes, data, and customer touchpoints to sharpen their competitive edge and boost success. Our mission is to make sure they stay one step ahead!...

    Top Services:

    • Content Marketing
    • Digital Marketing
    • CRO
    • SEO
    • Social Media Marketing
    • Show more
    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Create Waves with the Right Digital Marketing Partnership

    Since 2005, Big Sea has been helping smart companies find their ideal customers through innovative digital marketing strategies. By creating compelling content tailored to each customer base, they help bridge the gap between businesses and potential buyers...

    Top Services:

    • Video Marketing
    • PPC
    • Content Marketing
    • SEO
    • Social Media Marketing
    • Show more
    Location
    St. Petersburg, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • We Make Brands Thrive.

    Leveling up in todays Marketing and Advertising landscape is increasingly complex. You need a specialized partner that unifies strategy & execution. We are a full service agency with the expertise and passion required to deliver results. We're Flipp Advertising. We make brands thrive...

    Top Services:

    • Content Marketing
    • Advertising
    • PPC
    • Media Buying
    • Social Media Marketing
    • Show more
    Location
    Calgary, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $25,000 - $50,000

Why companies trust DesignRush

Every agency is independently vetted before it can be listed or ranked

1

Identity Check

We verify businesses and reviewer LinkedIn profiles for integrity.

Agencies vetted
131,219+
2

Portfolio Review

We review agency work, case studies, and results to confirm skill.

Applicants rejected
47%
3

Ongoing Audit

We monitor listings regularly; outdated agencies are removed.

Agencies verified
13,624

Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.

See how rankings and monetization work.

6 Frequently Asked Questions About Social Media Marketing Companies

What services do social media marketing companies provide?

Social media marketing companies provide a comprehensive range of services that span strategy development, content creation, and optimization. Here are some of their core services: 

  • Social media strategy 
  • Content creation 
  • Paid social 
  • Community management 
  • Influencer marketing 
  • Analytics and reporting 

Some companies also offer broader digital marketing services, including search engine optimization (SEO), paid media, email marketing, video marketing, public relations (PR), and landing page optimization. 

What social media channels should your business prioritize?

For business-to-business (B2B) organizations, LinkedIn is often a top priority, while X may also be useful, depending on your industry and whether real-time conversations matter to your brand. 

For business-to-consumer (B2C) brands targeting younger consumers, YouTube, Instagram, and TikTok are often stronger options. 

According to the Pew Research Center, 95% of 18-29-year-olds use YouTube, followed by Instagram at 80% and TikTok at 63%. 

A reputable social media marketing company should recommend a channel mix based on your goals, target audience behavior, and the type of content you can produce consistently. 

When should you partner with a content creator vs. an influencer?

Partner with a content creator for asset creation. Conversely, choose an influencer for the audience. Here are more details about the differences between each to help you with your decision: 

 Content CreatorInfluencer
Who are they?Experts in their specific field who create engaging and educational content for a specific topic, niche, or format Individuals with an established audience who can shape opinions and promote brands, products, or ideas
Content examples
  • Explanatory videos 
  • Blogs and articles 
  • Tutorials 
  • Branded visuals 
  • Product reviews 
  • Unboxing videos 
  • Sponsored posts 
  • Social media giveaways 
Best for
  • Building brand credibility in a niche 
  • Filling content gaps through reusable assets (video, blogs, and graphics) 
  • Quickly expanding brand reach  
  • Developing trust with a target audience 
  • Producing promotional organic content 

How to measure the ROI of your social media efforts?

To measure the return on investment of your social media efforts, first clarify the business outcome you want to achieve with your social media campaign. For example, generating leads, sales, or demo requests.  

Next, track key performance indicators (KPIs) tied to that goal, such as engagement rate, click-through rate, conversion rate, cost per lead, and return on ad spend (ROAS). Use attribution models, analytics tools, and UTM parameters to connect social activities to business results.   

Industry benchmarks can provide helpful context, but they vary by platform, industry, and methodology. Here are benchmarks from an Emplifi research report to help you gauge campaign performance: 

  • Instagram 
    • Median engagement rate: 16.9% 
    • Cost per mille (CPM): ~$2.50, with ad spend per account reaching $5,100 
  • Facebook 
    • Median engagement rate: 1.4%-2.5% 
    • CPM: ~$1.40-$1.70, with ad spend per account reaching $8,500-$11,200 
  • TikTok 
    • Median engagement rate: 27.6% 
    • CPM: ~$1.00-$1.30, with ad spend per account reaching $14,900 

How long until you see the results of your social media marketing campaigns?

Paid social campaigns generate results within a few days or weeks, but organic social media may take at least 3 months.  

For organic social media, you might see initial follower growth and engagement within the first few weeks of regular posting. After 1-3 months, your account may gain traction as content performance improves, and audience engagement becomes more consistent.  

By months 3-6, you may start producing qualified leads, stronger brand recall, and sales impact, especially for newer brands that are still building and refining their strategies.  

Paid media campaigns, by contrast, can generate visibility, traffic, and conversions within days or weeks, but long-term performance will depend on creative quality, targeting, budget, and optimization efforts.  

Ultimately, the time required to see meaningful results depends on your brand awareness, content quality, posting consistency, audience targeting, offer strength, and your broader marketing strategy. 

What are the top social media marketing companies?

We have curated a list of top social media companies on DesignRush across multiple price points, so you can identify a vendor within your budget. 

High budget: $50,000+
  • Major Tom 
  • Giant Marketers 
  • 3Q/DEPT 
Low budget: $25,000-$50,000
  • Bop Design 
  • WebFX 
  • Idea Marketing Group 

Beyond budget, our agency directory allows you to filter agency profiles by location, area of expertise, agency reviews, client types, team size, and hourly rates.