The wrong social media companies can leave you with off-brand content, weak engagement, and wasted ad spend. Instead, browse our directory of vetted agencies that know how to turn posts into pipeline.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
At The Golden Noise, we are a multidisciplinary design and marketing agency dedicated to boosting brands through tailor-made communication strategies. With our expertise in design and marketing, we help businesses effectively convey their message and stand out in today's competitive landscape...
Top Services:
- Graphic Design
- Branding
- Video Production
- Logo Design
- Package Design
- Show more
- Location
- Marseille, France
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 4 Projects Listed
Red SEO makes digital marketing affordable for sole traders and small businesses. With five years of experience in website design, SEO, Google Ads and social media advertising we know what it takes to produce success for your organisation. Your time is valuable, so we make it easy for you to build a digital...
Top Services:
- Digital Services
- Web Design
- eCommerce Development
- SEO
- Market Research
- Show more
- Location
- St Peters, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $60/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
12&28 Creative Studio is a boutique, heart-driven agency in Chicago, specializing in branding, website design, and graphic design. We are dedicated to crafting personalized and impactful visual solutions that resonate with our clients' unique stories and aspirations...
Top Services:
- Branding
- Logo Design
- Graphic Design
- Creative Services
- Print Design
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $60/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
FGM Technologies is a leading digital agency based in Morocco, founded by Ahmed Mortaji and Sohayb Fadil. Born from a passion for creativity and technology, we specialize in delivering innovative digital solutions that resonate deeply with our clients...
Top Services:
- Digital Services
- Graphic Design
- Video Production
- Web Design
- WordPress Website Design
- Show more
- Location
- Casablanca, Morocco
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
We are a full-service marketing and communications agency offering brands integrated communications, brand strategy, in-house production, digital expertise and branding & design services. Located in the heart of North America’s fourth largest city, Juniper Park\TBWA is a global, award-winning agency that...
Top Services:
- Advertising
- SEO
- Social Media Marketing
- Content Marketing
- Digital Marketing
- Show more
- Location
- Toronto, Canada
- Number of Employees
- 100 - 249
- Portfolios Count
- 1 Project Listed
Approach SEO is a San Diego based, award-winning SEO agency serving businesses across Southern California from San Diego to Los Angeles and Malibu. Established in 2011, the firm specializes in both local and national SEO campaigns tailored to unique business objectives, helping more than 5,000 brands rank on...
Top Services:
- Digital Marketing
- Advertising
- Social Media Marketing
- PPC
- SEO
- Show more
- Location
- San Diego, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Do you need an expert digital marketing partner you can trust to manage your SEO services, PPC advertising, or social media marketing so you can focus on what you do best? Contact us today!...
Top Services:
- Digital Marketing
- Digital Strategy
- Digital Services
- SEO
- Content Marketing
- Show more
- Location
- Atlanta, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
A B Corp-certified digital marketing agency committed to marketing that models and supports business for good for you, for us, for our gorgeous green planet, and for everyone we know...
Top Services:
- Branding
- Digital Marketing
- Advertising
- Location
- San Francisco, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $1,000 - $10,000
Located in Portland, Oregon, Fish Marketing is an advertising and marketing agency that provides comprehensive services, specializing in automotive branding, aimed at driving tangible results for our clients...
Top Services:
- Branding
- Digital Strategy
- Creative Services
- Web Development
- SEO
- Show more
- Location
- Portland, Oregon
- Number of Employees
- Under 49
- Portfolios Count
- 5 Projects Listed
SERP Matrix is a full-service digital marketing agency that helps businesses of all sizes improve their online visibility and generate more leads and sales. They offer a wide range of services, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, web design, and...
Top Services:
- Digital Marketing
- WordPress Website Design
- Web Design
- Web Development
- SEO
- Show more
- Location
- Spring, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- Under $1,000
New Adventure Web Design & Digital Marketing specializes in professional website development for small businesses, agencies and e-commerce retailers. Other services we provide include digital marketing, logo design, graphic design, text message marketing, and website hosting. We have a combined 30+ years of...
Top Services:
- WordPress Website Design
- Web Design
- Web Development
- eCommerce Development
- Digital Marketing
- Show more
- Location
- Waterloo, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- $1,000 - $10,000
SplashDev recommends and implements the best CRM and ERP solutions on the market with solution stack on the Microsoft Dynamics 365 platform. Those are our strong drivers that help us set new standards when it comes to providing the greatest possible service to our clients...
Top Services:
- Software Development
- Software Testing
- CRM Consulting
- ERP Consulting
- IT Services
- Show more
- Location
- Bucharest, Romania
- Number of Employees
- Under 49
- Average Hourly Rate
- $1000/hr
Dream It. Build It. Grow It. It all starts with a vision. Maybe you're dreaming of starting a new venture, transforming a passion into something greater, or taking your current business to new heights. No matter the goal, the way you tell your story online can be the key to your success...
Top Services:
- Digital Marketing
- Branding
- Graphic Design
- Logo Design
- Web Design
- Show more
- Location
- Lee's Summit, Missouri
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
Good At Marketing is a digital marketing agency specializing in SEO, Google Ads, Meta Ads, and Google Business Profile optimization. We help businesses grow by improving visibility, generating leads, and increasing conversions through data-driven strategies. Our expertise spans competitive industries...
Top Services:
- Content Marketing
- Email Marketing
- Social Media Marketing
- Web Design
- Web Development
- Show more
- Location
- Boynton Beach, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
At Web3 Digital, we help businesses and individuals thrive in the digital world with expert solutions in Digital Marketing & Advertising, Website Development & Hosting, Crypto Solutions, and Education & Training. Whether you're looking to boost your online presence, launch a high-performing website, integrate...
Top Services:
- Digital Marketing
- PPC
- SEO
- Advertising
- Web Development
- Show more
- Location
- Dubai, United Arab Emirates
- Number of Employees
- 50 - 99
We build trusted audience relationships through strategic branding, performance marketing, and user-focused websites...
Top Services:
- Web Design
- Web Development
- Branding
- Digital Marketing
- SEO
- Show more
- Location
- Hong Kong, Hong Kong
- Number of Employees
- Under 49
- Average Hourly Rate
- $80/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
Rev.01 is a branding and digital content studio that operates as a flexible, plug-and-play creative partner for modern businesses. As part of Revive.Digital, the studio blends strategic thinking, design, and storytelling to help brands grow through impactful, purpose-driven workwithout the overhead of a large...
Top Services:
- Branding
- Advertising
- Digital Marketing
- Web Design
- Print Design
- Show more
- Location
- Southend-on-Sea, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $90/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
INDIRAP is a full-service video production and video marketing agency serving growth-focused brands nationwide. Since 2013, INDIRAP has produced 20,000+ videos for 900+ clients across 40+ industries, including LinkedIn, Google, and Hyatt, pairing corporate video production with paid social, organic...
Top Services:
- Video Production
- Social Media Marketing
- Video Marketing
- Creative Services
- Content Marketing
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
SEO Agency Toronto is a results-driven digital marketing agency helping businesses improve online visibility, attract qualified traffic, and generate sustainable growth. We specialize in SEO, local SEO, technical SEO, content strategy, website optimization, and digital marketing solutions tailored to each...
Top Services:
- SEO
- eCommerce
- Digital Marketing
- Social Media Marketing
- Content Marketing
- Show more
- Location
- Ontario, Canada
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
Video production complex in Saint-Colomban, in the Laurentians, 30 min from Montréal. Rent a 1,200 sq ft studio with a 20 × 30 ft cyclorama, a 4K podcast studio with technician, a photo studio or a kitchen studio, or hand off your ads, corporate videos, podcasts and social content to our team...
Top Services:
- Video Production
- Creative Services
- Video Marketing
- Social Media Marketing
- Content Marketing
- Show more
- Location
- Saint-Colomban, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $70/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
You can call us an agency, a company, a group of misfits. You can call us whatever you want. We’re here to be the call that you can’t afford not to make...
Top Services:
- Social Media Marketing
- PPC
- Affiliate Marketing
- Digital Marketing
- SEO
- Show more
- Location
- Scottsdale, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
BLVD powers businesses with creative and tech-driven marketing through web and graphic design; brand and website development; eCommerce; SEO; social media management and influencer marketing; digital advertising; event amplification; photography and videography; AI services; and more...
Top Services:
- Web Design
- Web Development
- Video Production
- Social Media Marketing
- Creative Services
- Show more
- Location
- Charlotte, North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
Plotlines helps businesses identify, build, and share their stories. Skillfully blending the disciplines of writing, public relations, marketing, branding, and social networking, our team connects firms with the individuals, organizations, and communities they value most...
Top Services:
- Public Relations
- Branding
- Content Marketing
- Social Media Marketing
- Business Consulting
- Show more
- Location
- St. Louis, Missouri
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Digital marketing agency built on candor, strategy and measurable growth. Digital Marketing is the best way to grow your business! Increase traffic to your website and find out how far it can go with the help of Candor digital agency...
Top Services:
- Digital Marketing
- PPC
- SEO
- Social Media Marketing
- eCommerce
- Show more
- Location
- Athens, Greece
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Demand generation, product marketing, content, and SEO for cybersecurity vendors selling to CISOs, IT directors, and security teams...
Top Services:
- Digital Marketing
- Content Marketing
- SEO
- Social Media Marketing
- Public Relations
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Founded in 2004, WebCitz is a full-service web development and SEO agency powered by a large, onsite team delivering custom and template solutions to hundreds of brands...
Top Services:
- Web Development
- Web Design
- eCommerce Development
- WordPress Website Design
- Social Media Marketing
- Show more
- Location
- Menasha, Wisconsin
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Nvent Marketing is a full-service strategic digital marketing agency for growing brands. Our inbound and outbound programs like SEO, digital advertising, social, content, and direct marketing services drive demand generation and customer growth...
Top Services:
- Digital Marketing
- SEO
- Web Development
- Web Design
- PPC
- Show more
- Location
- Phoenix, Arizona
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
ID Studio Web Agency
Award WinnerRecipient of a Best Design Award for outstanding work.We work in small teams to deliver cost-effective, results-driven solutions that offer a personalised service with quantifiable results for our clients. We have been designing stunning, usable websites, delivering advanced application development and mobile/app solutions for a multitude of different companies...
Top Services:
- Web Design
- Digital Services
- Branding
- Creative Services
- Email Marketing
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Squiggle Web Design believes that your website is more than just a landing page. It is one of the most effective strategies for marketing your company and gaining clients. You want a website that will wow your clients, and our custom website service can deliver. We take the time to learn about your company...
Top Services:
- Web Design
- WordPress Website Design
- eCommerce Development
- Logo Design
- Branding
- Show more
- Location
- Lairg, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Portfolios Count
- 1 Project Listed
We are a digital marketing agency based in Dubai, serving worldwide...
Top Services:
- Web Design
- eCommerce Development
- WordPress Website Design
- SEO
- PPC
- Show more
- Location
- Dubai, United Arab Emirates
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
At BlueRock, our mission is to bring big agency level expertise to mid-sized clients who deserve nothing less. We're here to elevate their brand and provide high-level, tailored creative solutions at a level of a larger agency but with the personalized service they value...
Top Services:
- Advertising
- Design Services
- Branding
- Logo Design
- SEO
- Show more
- Location
- Arlington, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $110/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Kopi Studio is a Singapore-based web design and development studio that builds custom websites, CRMs, dashboards, and backend business systems for SMEs. We go beyond marketing sites — we design and develop the operational tools behind your business, from lead tracking and staff management to booking systems...
Top Services:
- Web Design
- SEO
- Web Development
- UI/UX Design
- PPC
- Show more
- Location
- Singapore, Singapore
- Number of Employees
- Under 49
- Average Hourly Rate
- $40/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Newemage is a Mexican digital agency that transforms ideas into exceptional web experiences. With over 19 years of experience, we create custom websites, online stores, and digital strategies that not only look amazing but also deliver real results for businesses and organizations...
Top Services:
- Web Design
- eCommerce Development
- WordPress Website Design
- CRO
- Media Buying
- Show more
- Location
- Ciudad Juárez, Mexico
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
First Page Digital is a Dublin agency helping local service businesses generate more qualified enquiries through website design, SEO, paid ads and smart automation. We focus on clear messaging, local visibility, lead capture and practical follow-up systems that support real sales conversations...
Top Services:
- Web Design
- SEO
- Digital Marketing
- PPC
- CRO
- Show more
- Location
- Dublin, Ireland
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Durée & Company is a dynamic attorney public relations and marketing firm committed to telling your story with flair and effectiveness...
Top Services:
- Digital Marketing
- Social Media Marketing
- SEO
- Advertising
- Content Marketing
- Show more
- Location
- Fort Lauderdale, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $40/hr
- Minimal Budget
- $1,000 - $10,000
Concept Farm is located in New York City with 25 Farmers collaborating across strategy, account management, creative, design, social media and measurement and analytics. To harvest content with maximum efficiency, we also have a full suite of in-house production and post-production capabilities...
Top Services:
- Advertising
- Social Media Marketing
- Video Marketing
- Digital Marketing
- Content Marketing
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $185/hr
- Minimal Budget
- $10,000 - $25,000
Primal Digital Agency...
Top Services:
- Advertising
- Social Media Marketing
- PPC
- eCommerce
- Digital Marketing
- Show more
- Location
- Bangkok, Thailand
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $35/hr
- Minimal Budget
- $1,000 - $10,000
Good & Gold is a digital marketing and design agency that partners with ambitious organizations to deliver data-driven, transformative results. With a focus on strategic planning, goal-setting, and sharp analysis, we help businesses of all sizes thrive through transparent collaboration and expert execution...
Top Services:
- PPC
- Social Media Marketing
- Digital Marketing
- SEO
- Email Marketing
- Show more
- Location
- Portland, Oregon
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
WSI Next Gen Marketing is a digital marketing agency offering a complete suite of digital marketing services: Web Design, SEO, Social Media, Advertising, Email Marketing, Graphic Design, Photographic/Video Services...
Top Services:
- SEO
- Social Media Marketing
- Advertising
- Digital Marketing
- Email Marketing
- Show more
- Location
- Napa, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $160/hr
- Minimal Budget
- $1,000 - $10,000
We are a full-service marketing agency that focuses on digital advertising solutions. At UP Market Media, our goal is to simplify the marketing process, while helping our clients get the best return on their advertising investment. We work with our clients to assess their needs, define their target market...
Top Services:
- PPC
- Social Media Marketing
- Advertising
- SEO
- eCommerce Development
- Show more
- Location
- Statesboro, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
Grounds for Promotion is a performance agency that specializes producing qualified leads and new customers through proven digital strategies that produce real results and profitable outcomes. We employ SEM, social media advertising, and SEO to drive results...
Top Services:
- PPC
- Social Media Marketing
- SEO
- CRO
- Digital Marketing
- Show more
- Location
- Boulder, Colorado
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Vend Digital is an eCommerce growth partner helping brands build, grow and scale online. From Shopify web design to paid social, PPC, SEO, email marketing and social media, we deliver tailored strategies focused on meaningful growth...
Top Services:
- eCommerce
- Social Media Marketing
- SEO
- PPC
- eCommerce Development
- Show more
- Location
- Coleraine, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Established in 2015, Embryo is a multi-award-winning digital agency, specialising in search, digital PR, paid social, and design and development. Our skills are underpinned by our belief in going above and beyond to offer the greatest possible client experience...
Top Services:
- Digital Marketing
- Social Media Marketing
- PPC
- SEO
- Content Marketing
- Show more
- Location
- Manchester, United Kingdom
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Rise Virtually, a Canadian-based digital agency, was founded in January 2023 with the goal of enhancing your online presence in the ever-evolving digital landscape. Our comprehensive suite of services helps you succeed online. We bring expertise and innovation to every project, ensuring your brand stands out...
Top Services:
- Digital Marketing
- Social Media Marketing
- Web Design
- Graphic Design
- Content Marketing
- Show more
- Location
- Kelowna, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
We are a digital marketing agency focused on running and creating Google, Instagram, and Facebook ads.Also, we have labeled CRM software as a service that can help companies that need lead generation and nurturing...
Top Services:
- Digital Marketing
- Social Media Marketing
- Advertising
- PPC
- eCommerce
- Show more
- Location
- Belgrade, Serbia
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Justdigilab is a full-service digital marketing agency in California, USA. They offer a variety of innovative digital marketing services such as SEO, PPC, and Social Media to help businesses unlock growth and achieve results...
Top Services:
- Digital Marketing
- SEO
- PPC
- Social Media Marketing
- Content Marketing
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
As one of the fastest-rising digital marketing agencies in the U.S.,V Digital Services operates in more than 300 American cities, where weoffer premier white-label solutions for a growing number of affiliated mediaentities and agencies...
Top Services:
- Digital Marketing
- Email Marketing
- Advertising
- PPC
- Social Media Marketing
- Show more
- Location
- Phoenix, Arizona
- Number of Employees
- 50 - 99
- Portfolios Count
- 2 Projects Listed
TBH Creative is a web design and digital marketing agency that solves problems and drives measurable results...
Top Services:
- Email Marketing
- SEO
- PPC
- Digital Marketing
- Social Media Marketing
- Show more
- Location
- Carmel, Indiana
- Number of Employees
- Under 49
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 2 Projects Listed
The Experience Design Studio (XDS) is a design and technology company creating digital experiences for bold brands. We blend expert insights with innovative technology to design experiences that redefine how people interact with brands across every touchpoint...
Top Services:
- Branding
- Product Design
- Digital Strategy
- UI/UX Design
- Social Media Marketing
- Show more
- Location
- Warrington, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
We use technology to create undeniably brilliant work for companies with taste. Brands like Adidas, Quidax, NLNG, Propel have trusted us to bring their visions to life. Let's do the same for you...
Top Services:
- Product Design
- Web Development
- Web Design
- Branding
- Design Services
- Show more
- Location
- Yaba, Nigeria
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 2 Projects Listed
Social Media Marketing Specializations
Services Related to Social Media Marketing
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
4.8
4.8Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
6 Frequently Asked Questions About Social Media Marketing Companies
What services do social media marketing companies provide?
Social media marketing companies provide a comprehensive range of services that span strategy development, content creation, and optimization. Here are some of their core services:
- Social media strategy
- Content creation
- Paid social
- Community management
- Influencer marketing
- Analytics and reporting
Some companies also offer broader digital marketing services, including search engine optimization (SEO), paid media, email marketing, video marketing, public relations (PR), and landing page optimization.
What social media channels should your business prioritize?
For business-to-business (B2B) organizations, LinkedIn is often a top priority, while X may also be useful, depending on your industry and whether real-time conversations matter to your brand.
For business-to-consumer (B2C) brands targeting younger consumers, YouTube, Instagram, and TikTok are often stronger options.
According to the Pew Research Center, 95% of 18-29-year-olds use YouTube, followed by Instagram at 80% and TikTok at 63%.
A reputable social media marketing company should recommend a channel mix based on your goals, target audience behavior, and the type of content you can produce consistently.
When should you partner with a content creator vs. an influencer?
Partner with a content creator for asset creation. Conversely, choose an influencer for the audience. Here are more details about the differences between each to help you with your decision:
| Content Creator | Influencer | |
| Who are they? | Experts in their specific field who create engaging and educational content for a specific topic, niche, or format | Individuals with an established audience who can shape opinions and promote brands, products, or ideas |
| Content examples |
|
|
| Best for |
|
|
How to measure the ROI of your social media efforts?
To measure the return on investment of your social media efforts, first clarify the business outcome you want to achieve with your social media campaign. For example, generating leads, sales, or demo requests.
Next, track key performance indicators (KPIs) tied to that goal, such as engagement rate, click-through rate, conversion rate, cost per lead, and return on ad spend (ROAS). Use attribution models, analytics tools, and UTM parameters to connect social activities to business results.
Industry benchmarks can provide helpful context, but they vary by platform, industry, and methodology. Here are benchmarks from an Emplifi research report to help you gauge campaign performance:
- Instagram
- Median engagement rate: 16.9%
- Cost per mille (CPM): ~$2.50, with ad spend per account reaching $5,100
- Facebook
- Median engagement rate: 1.4%-2.5%
- CPM: ~$1.40-$1.70, with ad spend per account reaching $8,500-$11,200
- TikTok
- Median engagement rate: 27.6%
- CPM: ~$1.00-$1.30, with ad spend per account reaching $14,900
How long until you see the results of your social media marketing campaigns?
Paid social campaigns generate results within a few days or weeks, but organic social media may take at least 3 months.
For organic social media, you might see initial follower growth and engagement within the first few weeks of regular posting. After 1-3 months, your account may gain traction as content performance improves, and audience engagement becomes more consistent.
By months 3-6, you may start producing qualified leads, stronger brand recall, and sales impact, especially for newer brands that are still building and refining their strategies.
Paid media campaigns, by contrast, can generate visibility, traffic, and conversions within days or weeks, but long-term performance will depend on creative quality, targeting, budget, and optimization efforts.
Ultimately, the time required to see meaningful results depends on your brand awareness, content quality, posting consistency, audience targeting, offer strength, and your broader marketing strategy.
What are the top social media marketing companies?
We have curated a list of top social media companies on DesignRush across multiple price points, so you can identify a vendor within your budget.
| High budget: $50,000+ |
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| Low budget: $25,000-$50,000 |
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Beyond budget, our agency directory allows you to filter agency profiles by location, area of expertise, agency reviews, client types, team size, and hourly rates.
Latest Trends Related to Social Media Marketing
