Discover leading email marketing companies on DesignRush specialized in campaign management, automation, list growth, and deliverability. Find a vetted partner equipped to increase engagement, retention, and long-term business growth.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Bobus Marketing is a Prague-based online marketing agency specializing in Local SEO and Google Business Profile optimization for local businesses across the Czech Republic and Slovakia. We get you into Google's TOP 3 local results, where nearby customers actually click, backed by a clear guarantee: TOP 3...
Top Services:
- SEO
- PPC
- Digital Marketing
- Social Media Marketing
- Content Marketing
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- Location
- Prague, Czech Republic
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
Agass Marketing Solutions is a UK web design and local marketing agency for tradespeople and local service businesses. We build a free draft of your new website first, so you see exactly what you're getting before paying anything. Builds start at £399. From there we help clients get found on Google through...
Top Services:
- Web Design
- Digital Services
- Graphic Design
- Web Development
- SEO
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- Location
- Amstelveen, Netherlands
- Number of Employees
- Under 49
- Average Hourly Rate
- $35/hr
- Minimal Budget
- Under $1,000
Transpyre is a dynamic digital marketing agency that fuels brand growth through powerful blend of creativity and tech!...
Top Services:
- Web Development
- Branding
- Digital Marketing
- SEO
- Creative Services
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- Location
- Boston, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $10,000 - $25,000
Get Review Buzz is a digital marketing agency helping businesses improve their online visibility and brand presence. Our services include SEO, Local SEO, Google Business Profile optimization, social media marketing, reputation management, and website solutions. We focus on practical, tailored strategies that...
Top Services:
- Digital Services
- Web Design
- Web Development
- SEO
- PPC
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- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $24/hr
- Minimal Budget
- Under $1,000
Edge45® is an SEO and digital marketing agency based in York that helps businesses grow their online presence, LLM visibility and profitability by providing expert analysis, actionable insights & training that make your website work harder for you...
Top Services:
- SEO
- AEO
- Digital Marketing
- CRO
- PPC
- Show more
- Location
- York, United Kingdom
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Softcrust Digital Expert is a full-service digital marketing agency for small businesses and growing brands, offering AI SEO, SEO, paid advertising, ecommerce marketing, B2B marketing, social media, content and creative, email marketing, and website design and development...
Top Services:
- AEO
- SEO
- PPC
- Social Media Marketing
- Content Marketing
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- Location
- Sweet Grass, Montana
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
ROI index helps businesses turn online attention into customer demand through PPC, SEO and AI visibility. Led by a founder with over 22 years of marketing experience, we connect advertising performance with how brands are discovered in search and AI answers...
Top Services:
- PPC
- SEO
- AEO
- Digital Marketing
- Social Media Marketing
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- Location
- Bratislava, Slovakia
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
Ampersand Seven (&7) helps Singapore businesses turn their websites into lead engines. Founder Samuel, a software engineer who also led marketing at a fast growing local company, handles every project personally. We combine web design with SEO for Google, local search and AI tools like ChatGPT, then add lead...
Top Services:
- Web Design
- Web Development
- WordPress Website Design
- AEO
- SEO
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- Location
- Singapore, Singapore
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Havstock runs your marketing on a monthly subscription instead of project quotes. For one flat fee you get ads on Meta, Google and LinkedIn, websites and funnels, email campaigns, SEO, a CRM with automations, and an AI chat that books calls from your site. Send as many requests as you want. We work through...
Top Services:
- Digital Marketing
- PPC
- Media Buying
- Web Design
- SEO
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- Location
- Ras Al-Khaimah, United Arab Emirates
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $1,000 - $10,000
Law firm marketing since 2014: Google Ads, Local Services Ads, SEO, and AI search. Month to month, with plain-English reports tied to calls and leads...
Top Services:
- PPC
- SEO
- AEO
- Digital Marketing
- Content Marketing
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- Location
- Nashville, Tennessee
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
Fill The Lobby is a US healthcare marketing agency for cash-pay and private-pay specialty practices: therapy, psychiatry, ketamine and Spravato, IOP and PHP, concierge and direct primary care, functional medicine, medical weight loss and gastroenterology. It runs ads, booking pages, call answering, follow-up...
Top Services:
- Digital Marketing
- PPC
- Social Media Marketing
- SEO
- AEO
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Gateway Marketing Digital is a Dubai agency that has helped UAE businesses grow since 1997. We run Meta and Google Ads, SEO, AI search visibility (ChatGPT, Gemini, Google AI Overviews), lead generation and conversion-focused websites, and we judge every campaign by the enquiries, bookings and sales it brings...
Top Services:
- PPC
- Digital Marketing
- SEO
- AEO
- Social Media Marketing
- Show more
- Location
- Dubai, United Arab Emirates
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
RAD SEO, LLC is a Surprise, Arizona marketing agency for remodelers and home service contractors across teh US. Our founder ran kitchen and bath remodels before he ran marketing, so every campaign is judged by calls and booked projects, not traffic. We handle SEO, Google Business Profiles, Google Ads, Local...
Top Services:
- SEO
- PPC
- AEO
- Web Design
- Digital Marketing
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- Location
- Surprise, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $49/hr
- Minimal Budget
- $1,000 - $10,000
MyDigital Crown is a full-service digital marketing agency with years of experience. They ensure each element of your marketing campaign drives traffic through a number of different initiatives, delivering exceptional and measurable results...
Top Services:
- SEO
- Digital Marketing
- Email Marketing
- Content Marketing
- eCommerce
- Show more
- Location
- Mumbai, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
At SEO Inventiv, we elevate your online presence through our expertly managed SEO services. Trust our professionals to optimize your site comprehensively, delivering top-notch organic results that drive success from start to finish...
Top Services:
- SEO
- Content Marketing
- eCommerce
- Social Media Marketing
- Email Marketing
- Show more
- Location
- Delhi, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 2 Projects Listed
Elevate your business outreach strategies with Webwers' innovative Bulk SMS Dialer Services and Cloud Contact Center solutions. Our services empower you to seamlessly connect with your customers, ensuring efficient and effective communication channels. With our cutting-edge Bulk SMS Dialer Services, reach...
Top Services:
- Web Development
- Affiliate Marketing
- Digital Marketing
- Email Marketing
- Cloud Consulting
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- Location
- Noida, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
The Park Group is an Award Winning Advertising & Digital Marketing Agency in Macon, GA. The Park Group delivers creativity combined with analytical data to deliver results for our clients...
Top Services:
- Content Marketing
- Digital Marketing
- SEO
- PPC
- Social Media Marketing
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- Location
- Macon, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
AdEdge Digital Marketing draws on over 10 years experience to offer a proven, cost-effective model for growing clients’ online presence. Whether it’s improving your site’s SEO performance, a pay-per-click campaign, banner advertising, social media marketing or one of our many other services, we put best...
Top Services:
- Advertising
- Content Marketing
- Digital Marketing
- PPC
- Social Media Marketing
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- Location
- Westport, Connecticut
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
36 Agency is a Boston & New Hampshire-based full-service creative agency helping output-oriented brands build strategic identity, digital experiences and growth-driven marketing...
Top Services:
- Digital Marketing
- Social Media Marketing
- Creative Services
- Branding
- PPC
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- Location
- Windham, New Hampshire
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
BSocial is a digital engagement agency passionate about building and nurturing online communities to help the brands establish and grow a loyal online following, based on engagement and meaningful interactions. We serve a long list of clients from different sectors and industries spread across Egypt and the...
Top Services:
- PPC
- SEO
- Content Marketing
- Digital Marketing
- Social Media Marketing
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- Location
- Cairo, Egypt
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $1,000 - $10,000
Aztek is a Cleveland-based digital marketing and web development agency founded in 1999. With a team of under 50 experienced professionals, Aztek delivers transparent, data-backed solutions including web design and development, SEO, PPC, content strategy, email, social campaigns, and hosting to help...
Top Services:
- PPC
- Digital Marketing
- SEO
- Content Marketing
- Advertising
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- Location
- Cleveland, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $10,000 - $25,000
At OKD we continually improve our capabilities and offering, and we are proud to announce our acquisition of MJM Media. MJM Media is recognized as a leader in the Canadian audio and video production industry, and have been an establishment in the Hamilton community for more than 30 years. Attention grabbing...
Top Services:
- Advertising
- Digital Marketing
- PPC
- Social Media Marketing
- Public Relations
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- Location
- Burlington, Canada
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
Slightly Mad is a Long Island Advertising Agency specializing in Brand Identity, Strategic Marketing and Planning. We work hard to help your business succeed...
Top Services:
- Video Production
- Graphic Design
- Branding
- Creative Services
- Content Marketing
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- Location
- Northport, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Dallas SEO Dogs is an award-winning, full-scale digital marketing team. We are experts in SEO, Google/Yahoo/Bing Ads, display and retargeting ads, social media advertising and content marketing...
Top Services:
- Digital Marketing
- Video Marketing
- PPC
- Social Media Marketing
- SEO
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- Location
- Dallas, Texas
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
We've made our name creating exceptional media profiles that achieve massive results for our clients. Our strategic, story-led PR approach brings home accolades, attracts expert talent and renowned brand names...
Top Services:
- Video Marketing
- SEO
- PPC
- Social Media Marketing
- eCommerce
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- Location
- Nottingham, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $130/hr
Better Rankings = More Qualified Traffic = More Business.6-12 months into their partnership with Sweor, each of our clients has earned more first page keyword rankings than the total keywords they ranked for previously...
Top Services:
- eCommerce
- Digital Marketing
- PPC
- Content Marketing
- SEO
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- Location
- Minneapolis, Minnesota
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
Media Glance is a highly reputable and comprehensive SEO and Digital Marketing Agency in Toronto. Our agency offers a complete range of services, covering all aspects of SEO and digital marketing strategies...
Top Services:
- Video Marketing
- Advertising
- SEO
- PPC
- Social Media Marketing
- Show more
- Location
- Toronto, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
We focus on making our digital marketing clients more profitable. By focusing on value-add projects that are within our wheelhouse, we can ensure a positive ROI for all of our clients...
Top Services:
- SEO
- eCommerce Development
- Web Development
- WordPress Website Design
- Digital Marketing
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- Location
- Knoxville, Tennessee
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
In the increasingly competitive media space, expert storytellers are the key to bringing your story to the forefront. That's where we come in.With Montner Tech PR, your team will be led by an experienced PR practitioner with subject matter expertise that will help develop strategy, create content and...
Top Services:
- Digital Services
- Web Design
- Public Relations
- SEO
- Branding
- Show more
- Location
- Bridgeport, Connecticut
- Number of Employees
- Under 49
From Maine to nationwide, marketing without limitations...
Top Services:
- SEO
- Social Media Marketing
- PPC
- Advertising
- Digital Marketing
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- Location
- Portland, Maine
- Number of Employees
- Under 49
- Average Hourly Rate
- $165/hr
Power Marketing is a website design & development and digital marketing firm that was founded in 1992. Although we have experience in a variety of industries, our primary clientele is homebuilders, contractors, real estate, and home services...
Top Services:
- Web Design
- Graphic Design
- Digital Marketing
- PPC
- Branding
- Show more
- Location
- Nashville, Tennessee
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Internet, Marketing, Media, and Strategy. Northern Pacific Digital is a full service digital development, hosting and marketing agency, leveraging the latest internet and mobile technologies on behalf of our clients.How can we make your technology serve you better? Contact us to find out...
Top Services:
- Social Media Marketing
- Advertising
- SEO
- Web Development
- Web Design
- Show more
- Location
- Tacoma, Washington
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
Crafting brands & creative communications from click to print. Good design is good business...
Top Services:
- Web Design
- Web Development
- Digital Marketing
- Social Media Marketing
- Branding
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- Location
- Billings, Montana
- Number of Employees
- Under 49
Full service brand communications agency with strategy and insight at the heart of what we do!...
Top Services:
- Content Marketing
- eCommerce
- Digital Marketing
- Advertising
- Social Media Marketing
- Show more
- Location
- Leeds, United Kingdom
- Number of Employees
- 50 - 99
The prestigious reputation of Donahue Consulting is due to its experience in strategy, technology, education, and marketing. Our track record speaks for itself, as proven by the large number of pleased clients and enduring connections we've cultivated over the years. Don't just work with any old design...
Top Services:
- Web Design
- Digital Marketing
- SEO
- PPC
- Media Buying
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- Location
- Fortitude Valley, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $180/hr
- Minimal Budget
- $10,000 - $25,000
R17 Ventures is a full-service digital powerhouse, for entrepreneurs by entrepreneurs, with a core focus on growth and scalability through cutting-edge, world class performance marketing solutions.Our holistic, omin-channel approach to performance marketing sees us working across various paid media...
Top Services:
- CRO
- Digital Marketing
- PPC
- eCommerce
- Advertising
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- Location
- Zürich, Switzerland
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $1,000 - $10,000
AdWorx Media offers services such as Web design, Web development, Online Marketing, SEO, PPC, Digital services, etc...
Top Services:
- SEO
- Digital Marketing
- Web Design
- Web Development
- Reputation Management
- Show more
- Location
- Waco, Texas
- Number of Employees
- Under 49
Orbit Marketing is a specialist digital and Chat Marketing agency. We believe all businesses should have access to fun, effective and professional marketing without the need for a corporate-sized budget...
Top Services:
- Digital Services
- Digital Strategy
- Digital Marketing
- Content Marketing
- Web Development
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- Location
- Forster, Australia
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
SmartWeb Digital Marketing Agency provides omnichannel marketing and custom website development...
Top Services:
- Digital Marketing
- Logo Design
- Web Design
- WordPress Website Design
- SEO
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- Location
- Moscow, Russia
- Number of Employees
- Under 49
- Average Hourly Rate
- $40/hr
- Minimal Budget
- Under $1,000
We embark on a DIGITAL ADVENTURE with your brand! Your one-stop-shop for all things digital...
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- Web Development
- Branding
- SEO
- Digital Services
- Digital Strategy
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- Location
- Johannesburg, South Africa
- Number of Employees
- Under 49
- Average Hourly Rate
- $40/hr
- Minimal Budget
- $1,000 - $10,000
Rep Cap is an experienced content marketing agency that crafts high quality, engaging materials shaped for professional services market. From management consultants and insurance/risk advisors to financial services providers and private equity firms, we help you achieve your goals via powerful messaging...
Top Services:
- Content Marketing
- Digital Marketing
- Branding
- Video Production
- SEO
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- Location
- Baton Rouge, Louisiana
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $10,000 - $25,000
Since 2005, Big Sea has been helping smart companies find their ideal customers through innovative digital marketing strategies. By creating compelling content tailored to each customer base, they help bridge the gap between businesses and potential buyers...
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- Video Marketing
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- Location
- St. Petersburg, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $1,000 - $10,000
XploraBG is a powerhouse provider of superior digital solutions. Offering clients in Bulgaria and abroad the opportunity to leverage integrated marketing strategies for maximum return on their investments, we continue to be at the cutting-edge of innovative impactful campaigns...
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- Content Marketing
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- Location
- Sofia, Bulgaria
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $99/hr
- Minimal Budget
- $1,000 - $10,000
At R Digital, we don't just do what everyone else does. We are an innovative group of passionate problem solvers who help brands get to the next level. With our out-of-the-box ideas and drive for excellence, we'll revolutionize your performance and elevate you above your competitors!...
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- Advertising
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- Location
- Strovolos, Cyprus
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
If connecting with the Baby Boomer and senior generations is your mission, then you're in good hands. At Coming of Age we've cracked the code to Ageless Marketing - decoding their motivations, values and behaviours get your message across better than anyone else around. We know where they look online and how...
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- Location
- Downers Grove, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $25,000 - $50,000
In an age of cookie-cutter layouts and web template services, at AshWebStudio we approach Fort Collins web design a little differently – by helping clients with custom-built WordPress sites since 2007. Whether you’re right here in Colorado or all the way across the globe, our team is more than capable of...
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- Location
- Fort Collins, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $99/hr
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- $1,000 - $10,000
SyberGrupe offers businesses the opportunity to develop a unified digital presence and attract quality leads. Our team of experts are passionate about delivering top-notch services with our core values firmly at heart: honesty, integrity, diligence and excellence in each step we take towards growing your...
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- Randburg, South Africa
- Number of Employees
- Under 49
- Average Hourly Rate
- $49/hr
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- $1,000 - $10,000
Red C Marketing has the power to transform your business by delivering marketing that will move customers and make an impact. Our success is rooted in our dedication to create customer-focused strategies complemented with persuasive messages for tangible results...
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- Location
- Salford, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $99/hr
- Minimal Budget
- $10,000 - $25,000
Let us be your catalyst for success! WAMProject is the full cycle marketing agency that can supercharge any business. With 80+ projects and a vast range of budgets, we are here to empower you above your competitors - no matter what venture you pursue. It's time to make some magic happen...
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- Location
- Kyiv, Ukraine
- Number of Employees
- Under 49
- Average Hourly Rate
- $49/hr
- Minimal Budget
- $1,000 - $10,000
We are the designers, marketers, inventors, and strategists that are responsible for the construction of your online shop. A group of young professionals that are passionate about the idea of developing one-of-a-kind solutions for you and your company. We will ensure that there is never a boring moment for...
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- eCommerce
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- Location
- New York City, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
Email Marketing Specializations
Services Related to Email Marketing
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
Frequently Asked Questions Email Marketing Companies
What services do email marketing agencies provide?
They offer a suite of services that help businesses engage audiences, drive conversions, and measure email marketing campaign performance.
- Email marketing strategy and planning: Developing end-to-end email strategies, from audience targeting and segmentation to campaign calendars and lifecycle planning (e.g., welcome series, promotional campaigns, re-engagement flows)
- Email campaign creation and management: Designing email templates, writing copy and subject lines, and setting up campaigns with proper personalization. According to Litmus, newsletters remain one of the most common email types, used by about 68% of marketing teams in email programs, making it a staple service for many email marketing firms.
- Marketing automation: Around 50-71% of businesses use drip sequences, triggers, and customer journeys. Email marketing firms help set up and optimize these workflows for better engagement and efficiency.
- List growth and segmentation: Splitting lists by behavior, purchase history, or demographics is critical for relevance. Segmented campaigns can generate up to 760% more revenue than non-segmented campaigns, according to NPD Group.
- Deliverability and inbox optimization: Monitoring sender reputation, spam filters, and domain authentication (e.g., SPF, DKIM) to improve inbox placement, by reducing bounce rates and helping more emails actually reach subscribers.
- A/B testing: Running A/B tests on subject lines, content blocks, layout, and send timing to boost engagement metrics like open rates, CTR, and conversions. Agencies test multiple email template variations through A/B testing.
- Analytics and reporting: Providing dashboards and insights on open rates, click-through rates (CTR), conversion rates, and revenue attribution help clients measure ROI and refine future campaigns.
When should I hire this agency?
Hire an email marketing agency when your internal efforts aren't delivering the results you need, and you need to boost performance, save time, and improve ROI. Many small business owners begin with a free plan and basic campaigns, but hire an agency once email becomes a core revenue channel.
More specifically, you should hire an email marketing firm when:
- Your key email metrics, such as open rates, are significantly below 30-40%, or your click rates are under 2%.
- ROI from email is lower than expected compared with channel standards; the average ROI is around 3600-3800% (about $36-$38 return for every $1 spent).
- The internal team is stretched thin or inexperienced.
- You lack advanced capabilities like email marketing automation, segmentation, or personalization.
- You're currently using a free plan from your email platform, and you've hit subscriber limits, maxed out monthly send caps, and lack advanced automation features.
- You want measurable revenue growth.
How much do email marketing companies charge for their services?
The cost varies widely, depending on experience level, services included, list size, and campaign complexity. Email marketing firms usually charge $15 to $300 per hour, depending on the agency's expertise and location.
- Basic to mid-level agency: $1,000-$3,000/month for smaller businesses or limited campaigns.
- Standard full-service range: $2,500-$10,000+/month for ongoing work, including strategy, email automation, and reporting.
- Specialized email marketing services: $1,500-$3,000/month for 2-3 campaigns or $5,000- $15,000/month for enterprise-level management.
- High-end retainers can exceed $10,000/month when they include advanced segmentation, data integrations, or multi-channel automation.
Per Email or Per Project
- Per email: Roughly $250-$700 per campaign/email created.
- Per project: Starting around $1,000+ for a defined one-time engagement.
While free plans allow businesses to start email marketing at no cost, they typically limit the number of contacts, automation, and advanced analytics. Agencies, by contrast, focus on revenue optimization, making them a growth investment rather than a cost.
What should I look for when hiring an agency?
When choosing an email marketing firm, focus on measurable performance, strategic capability, and transparency. Here are the key criteria to consider:
- Demonstrated performance results
Top email marketing agencies will show measurable outcomes, so look for case studies that include revenue lifts, conversion improvements, or ROI figures. Email marketing typically delivers $36 in revenue for every $1 spent, so agencies should tie results to actual financial impact. - Baseline benchmarks and gap analysis
Email marketing companies should compare your performance to current benchmarks and explain how they plan to improve your metrics. - Segmentation and personalization expertise
Segmented campaigns can see up to 760% more revenue than non-segmented ones, and personalized subject lines can boost open rates significantly. Look for clear segmentation strategies aligned with buyer behavior. - Automation and lifecycle strategy
Automated flows such as welcome series, cart abandonment, and post-purchase messaging are proven winners: automated email campaigns often outperform basic sends with higher opens and conversions. Choose an agency that builds and optimizes automation workflows. - Data-driven measurement and reporting
A B2B email marketing agency should establish KPIs, including conversion rate, revenue per recipient, and list growth, and report them regularly. Avoid vendors that focus only on vanity metrics like opens without linking to business outcomes. - Testing and optimization process
Continuous A/B testing should be part of their execution plan, as it's essential for growth over time. - Technical and platform expertise
Ensure the agency knows your email platform, be it Constant Contact, Klaviyo, Mailchimp, or HubSpot, and fundamentals like deliverability, authentication, compliance, and list hygiene. - Transparent scope and pricing
Know what email marketing services are included and what costs extra before you sign. Clear deliverables, timelines, and reporting expectations avoid surprises later.
What factors affect an email marketing firm’s pricing?
Email marketing company prices are influenced primarily by:
- List size and email volume
- Email marketing service and automation complexity
- Agency experience and reputation
- Frequency of campaigns
- Email marketing tools and integrations used
- Billing model and team composition
If a business is still operating on a free plan, agency costs may initially include email marketing platform migration, list restructuring, or automation setup, which can increase onboarding pricing.
By understanding these factors, businesses can better compare proposals and choose an agency whose pricing matches the value and outcomes they expect.




















































