Editorial.Link, Page One Power, Siege Media, FATJOE, Outreach Monks - these are among the top link building agencies marketers trust to strengthen search visibility, earn authoritative backlinks, and improve long-term organic performance through proven outreach and content-driven strategies.
We handpicked a list of leading link building companies after carefully reviewing over 3,700 agencies, considering their services, awards, portfolios, industry reputation, pricing, and client reviews. Explore these leading agencies and their specializations to find a credible partner to boost your organic visibility.
The Number 1 Link Building Company as Selected by DesignRush Is:
uSERP
- Best for: Overall
- Average hourly rate: Inquire
- Minimum budget: $1,000-$10,000
- Founded: 2019
- Size: Under 49
- Location: Lone Tree, CO
- Notable clients: Preply, Monady.com, CrowdStrike, Robinhood, Freshworks
On a mission to help brands scale traffic, rankings, and revenue, uSERP uses a content-first approach to attract high-authority backlinks and brand mentions. Its expertise covers link building, niche edits and resources, guest posting, unlinked mentions, and digital public relations (PR). Combining these backlinking services with performance-driven optimization tactics, uSERP aims to make search engine optimization (SEO) a customer growth engine that propels revenue and business advancement to its clients. The agency has used this unique strategy to help over 300 clients cumulatively acquire 27,340 quality links.
uSERP Success Story
- Challenge: Competing in a highly saturated market vertical, Preply struggled to rank for relevant yet highly competitive keywords in the language learning space. Seeking to elevate topical authority and acquire higher rankings for difficult keywords, the company reached out to uSERP for assistance.
- Solution: Recognizing the impact of contextual brand mentions when trying to outrank stiff competition, uSERP produced highly captivating content and reached out to top online publications. In doing so, it placed Preply in front of its ideal customer profile, built domain authority, improved keyword ranking, and drove referral traffic and quality leads.
- Results: By obtaining over 450 authority backlinks from websites with domain ratings of 50 and above, Preply achieved impressive results — the learning platform increased traffic from 790,000 monthly visitors to 2.4 million monthly visitors, accounting for a 203% spike and ranked first for the keyword “Spanish tutor” on Google.
LinkDoctor
- Best for: Guest posting
- Average hourly rate: $125
- Minimum budget: Inquire
- Founded: 2020
- Size: 100-249
- Location: Sheridan, WY
- Notable clients: Express Legal Funding, TopSpeed, ArcStone, ProxyScrape, MaxBurst
Committed to delivering only topically relevant, high-quality backlinks to its clients, LinkDoctor provides data-driven link building strategies that cover analysis, strategy, execution, and reporting. In doing so, the link building agency has helped over 500 clients rank on the first page for 138,000 keywords, granting them features on prominent sites like Forbes, Fordham University, and AT&T. Moreover, its Link Replacement Guarantee policy allows clients to replace or change any suggested link to an equally high-authority one at no cost and risks.
LinkDoctor Success Story
- Challenge: Pre-settlement funding company Express Legal Funding was struggling to rank on search engine results pages (SERPs) for relevant keywords and enhance its website’s domain rating. Wanting to change this, it consigned LinkDoctor to audit its website, identify causes of hindered organic growth, devise a link building strategy, and elevate website authority.
- Solution: Considering that the client’s operations were predominantly in the finance and legal industries, LinkDoctor targeted niche-relevant keywords and websites. The link building company deployed a guest posting strategy, providing opportunities to organically insert keywords and track their progress, improving the client’s keyword ranking and credibility. Moreover, it added new keywords to the client’s content and optimized it further after tracking its performance.
- Results: Through a combined strategy of link building and keyword optimization, the client improved its website domain rating from 7 to 15, leading to a 155% uptake in keyword ranking and a 1,030% growth in organic traffic.
Check LinkDoctor Agency Profile
HigherVisibility
- Best for: Data-driven linkable assets
- Average hourly rate: Inquire
- Minimum budget: $1,000 - $10,000
- Founded: 2008
- Size: 50-99
- Location: Memphis, TN
- Notable clients: Allied Van Lines, Caliber Collision, BBQGuys, Warner Bros, Ebay
HigherVisibility is an award-winning digital marketing agency, recognized five times as the “Best SEO Agency.” The company offers a full suite of SEO services, including link building, dental SEO, local SEO, and technical optimization, intended to improve rankings organically across SERPs. Its proprietary Targeted Growth System® has been engineered to help clients achieve higher search rankings, stronger brand visibility, and sustainable ROI. With advanced technology, proven expertise, and a reputation for consistent results, HigherVisibility has established itself as one of the most trusted names in search engine optimization.
HigherVisibility Success Story
- Challenge: Moving company Allied Van Lines endured declining online visibility despite its strong market reputation. Past SEO vendors left the brand with spammy backlinks, thin content, and reduced search rankings against major competitors.
- Solution: HigherVisibility tailored a new strategy involving conversion optimization, link rebuilding, keyword research, and a full technical audit. The team strengthened user engagement with heatmap insights, reclaimed high-quality links, and developed SEO-rich content aligned with search intent.
- Results: Organic traffic rose from 466,657 to 479,007, accounting for a 2.6% year-over-year increase. The strategy restored Allied’s digital authority and strengthened its competitive standing despite pandemic-related market challenges.
Check HigherVisibility Agency Profile
Outreach Monks
- Best for: SaaS backlinks
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2017
- Size: Under 49
- Location: Mohali, India
- Notable clients: Raven360, Sephora, Tripadvisor, Coinbase, Express VPN
Outreach Monks strives to unlock business growth potential through powerful link building strategies encompassing guest posting, white-label link building, link insertions, blogger outreach, and local citation services. The agency also provides country-specific backlink services, spanning multilingual links, global outreach campaigns, and international SEO strategies. Building more than 20,000 links for over 2,000 businesses, Outreach Monks has earned brand mentions from publications like HubSpot, Zendesk, BigCommerce, and G2.
Outreach Monks Success Story
- Challenge: New to link building, corporate learning management system (LMS) company Raven360 partnered with Outreach Monks to build a stronger online presence, elevate website credibility, and outrank competitors.
- Solution: Outreach Monks performed a comprehensive competitor analysis to determine the most relevant websites for its client. Following the analysis, it crafted a custom link building campaign and targeted relevant SaaS websites with a domain range of 30-80. It also implemented guest posting and niche edits and reached out to its huge network of SaaS website partners.
- Results: In the span of six months, Raven360 grew its domain rating from 42 to 48 (14% increase), grew its organic website traffic by 455%, and registered a 102% rise in number of ranked keywords. Moreover, the client’s traffic value rose from $1,608 to $8,824.
Check Outreach Monks Agency Profile
Page One Power
- Best for: Resource link building
- Average hourly rate: Inquire
- Minimum budget: $1,000-$10,000
- Founded: 2010
- Size: 100-249
- Location: Boise, ID
- Notable clients: Atera, Hyatt, Quickbooks, Bostitch, WorkWave
Seeking to drive sustainable business growth, Page One Power offers custom link building strategies comprising guest posting, unlinked mentions, resource link building, broken link building, outreach management, and editorial update link building strategies. Its offering extends to enterprise link building, linkable content creation, SEO, and content marketing. Across its 14 years of industry experience, Page One Power has served 1,000 clients and created 6,100 onsite assets, averaging 15,000 links annually.
Page One Power Success Story
- Challenge: With a limited marketing budget, Atera relied on organic search engine marketing (SEM), particularly link building, to compete with other brands. However, having endured underperforming campaigns with outsourced marketing agencies, it sought a credible link building company that could deliver on its promises.
- Solution: Page One Power conducted a market analysis of Atera’s industry to identify relevant technical terms and keywords. The agency uncovered new link building opportunities, optimized some existing linked content, and produced five linkable articles and one long-form guide to secure links on resource pages. Page One Power prioritized linking top-funnel content to build funneled link equity and strategically chose relevant link building websites.
- Results: Within six months, Page One Power acquired 29 links, improved keyword rankings by 18 positions, generated 43,000 impressions, and gained 166clicks. More importantly, Atera increased monthly organic sessions by 306% and monthly new users by 285%.
Check Page One Power Agency Profile
Editorial Link
- Best for: Editorial backlinks
- Average hourly rate: $25
- Minimum budget: $1,000-$10,000
- Founded: 2020
- Size: 50-99
- Location: Petersburg, FL
- Notable clients: Belkins, Capital.com, PandaDoc, Innowise, Intellias
Amassing a robust network of partner sites, Editorial Link supplies clients with quick, niche-specific backlinks that drive business value. Its link building suite comprises linking resource planning, outreach management, and implementation, where clients can tap into partner sites like HubSpot, Forbes, Wallstreet Review, and Monday.com. By solely targeting corporate blogs as partner sites, Editorial Link assures the usage of only quality, reputable, and permanent backlinks. To date, the agency has delivered over 5,000 editorial links to 100 clients.
Editorial Link Success Story
- Challenge: Facing high industry competition, international business-to-business (B2B) marketing company Belkins approached Editorial Link to increase organic traffic and website credibility through high-quality organic links.
- Solution: After analyzing the competitors’ backlink strategies, Editorial Links focused on building branded links to the client’s homepage, leveraging its vast number of lead-generation website partners. Next, it secured more targeted links from websites associated with technology and sales for specific pages, beginning with low-traffic sites. After two months of active efforts, the agency acquired backlinks from higher-traffic sites as well.
- Results: Within a year, Belkins earned 60 high-quality backlinks from high-traffic sites like Envato, HubSpot, and Venngage. Because of this, it has improved its website’s domain rating from 58 to 70, monthly website traffic to 9,300 visitors, and keyword ranking from 5,100 to 6,800.
Check Editorial Link Agency Profile
LinkBuilder.io
- Best for: HARO link building
- Average hourly rate: $149
- Minimum budget: $1,000-$10,000
- Founded: 2016
- Size: Under 49
- Location: Edinburgh, United Kingdom
- Notable clients: JobSage, Snack Nation, Identity Guard, Follow Up Boss, LegalZoom
Leveraging big data analytics to power its process-driven, cutting-edge link building strategies, LinkBuilder.io is on a mission to help clients rank at the top of SERPs. The agency specializes in over 20 link building techniques, including relationship-based link building, broken link building, guest post link building, editorial outreach, unlinked brand mentions, helping a reporter out (HARO), journalist pitching, competitor link building, and PR link building, to name a few. Since its inception, LinkBuilder.io has procured over 20,000 links for 350 companies worldwide.
LinkBuilder.io Success Story
- Challenge: Operating without a link building strategy, employee review platform JobSage was quickly outranked by industry giants like Glassdoor and Indeed.com. Seeking to improve its rankings, it commissioned LinkBuilder.io’s expertise.
- Solution: To build a strong foundation of homepage links, LinkBuilder.io implemented HARO and PR link building strategies to build the initial website authority. It then proceeded to target high-performance and relevant websites in the career, education, job, and human resources (HR) fields while building links to various blog posts and excluding direct commercial pages.
- Results: Through its comprehensive link building strategy, LinkBuilder.io acquired 1,500 links for the client, elevating its domain rating from 3 to 53. Moreover, JobSage saw a 14,852% surge in organic traffic and a $56,632% traffic value increase.
Check LinkBuilder.io Agency Profile
Blue Tree Digital
- Best for: PR link building
- Average hourly rate: $149
- Minimum budget: $1,000-$10,000
- Founded: 2017
- Size: Under 49
- Location: Miami, FL
- Notable clients: Credit Donkey, Freshbooks, CloudDefense, Cloudwards, Dooly
With over 450 prominent publication partners, Blue Tree Digital offers tailored link building services that fuel brand visibility, credibility, and customer growth. Supplying editorial link building, digital PR, custom blog outreach, guest posting, HARO link building, linkable asset campaigns, white label link building, and content writing, the backlink company has built 3,700 links and helped clients save an average of $6,000 in monthly SEO costs. Notable publication partners of Blue Tree Digital include BlackBerry, Investopedia, Forbes, Fast Company, Entrepreneur, and Crunchbase.
Blue Tree Digital Success Story
- Challenge: Personal finance company Credit Donkey approached Blue Tree Digital with three challenges threatening its top organic marketing position: increasing competitors, limited high-quality mentions, and difficulty targeting the right keywords.
- Solution: To address the client’s concerns, Blue Tree Digital conducted a comprehensive market diagnostic and reached out to thousands of relevant finance and fintech publications with an average domain rating of 70 and a minimum of 20,000 monthly followers. It also submitted unique blog topics and content for each website that agreed to partner and ensured the natural placement of Credit Donkey links.
- Results: Within a year, Credit Donkey recorded a 227% traffic increase, growing from 210,461 to 477,356 monthly visitors, and registered a 159% rise in domain referrals.
Check Blue Tree Agency Profile
Sure Oak
- Best for: Niche backlink building
- Average hourly rate: $135
- Minimum budget: $1,000-$10,000
- Founded: 2017
- Size: Under 49
- Location: New York City, NY
- Notable clients: Mercedes Benz, GAP, American Red Cross, Ann Taylor, Advance Auto Parts
Focusing on results, experience, and strategy, Sure Oaks strives to deliver long-term growth to its clients through premium link building services. Its expertise spans backlink audit services, editorial link insertions, guest posting, toxic link management, competitor link analysis, broken link building, unlinked brand mentions, link reclamation, value exchange strategy, digital PR, and white label link building. As a testament to its capabilities, Sure Oak has been named one of the leading SEM and SEO agencies by Digital.com, Centauri Awards, and Rank Hacker.
Sure Oak Success Story
- Challenge: A solar marketing company reached out to Sure Oak as it faced difficulty finding relevant websites link building. Without a team to consistently implement SEO and link building strategies, the client endured high keyword competition, making it more difficult to establish its online presence.
- Solution: Having helped other clients in similar situations, Sure Oaks knew guest posting would be the most effective strategy for this difficult link building niche. The company meticulously searched for website partners relevant to the client’s audiences and industry, developed compelling content that reflected the client’s unique views, and highlighted its benefits, targeting low-competition keywords.
- Results: Sure Oaks boosted the client’s pageviews to target pages by 400%, total organic pageviews by 98.5%, keyword rankings by 64%, and domain referrals by 102%.
Stan Ventures
- Best for: Outreach campaigns
- Average hourly rate: $100
- Minimum budget: $1,000-$10,000
- Founded: 2009
- Size: 500-999
- Location: Chicago, IL
- Notable clients: Norsteel Building, FCA Canada, Swyft X, SFL Worldwide, CBD Dog Health
Trusted by over 2,500 businesses, Stan Ventures boasts an expansive network of 50,000 bloggers for powerful backlink services. Across its link building portfolio, the agency offers white-label link building, guest posting, blogger outreach, niche editing, and content writing. Additionally, its bespoke link building packages connect clients to websites with extensive organic traffic, allowing them to reach wider audiences. By supplementing backlink strategies with fully managed SEO, the link building agency helps businesses implement strategies that scale and maximize profit margins.
Stan Ventures Success Story
- Challenge: Construction company Norsteel Building wanted to attract prospects from the American and Canadian regions, but its website was underperforming in terms of traffic and quality leads. Seeking to improve its organic performance, it partnered with Stan Ventures.
- Solution: Stan Ventures initiated an outreach campaign, targeting websites with high domain ratings and organic traffic for guest posting opportunities. After witnessing the link building company’s capabilities, the client upgraded to a full SEO plan. Throughout the collaboration, Stan Ventures leveraged Quora, local citations, image submission, and document-sharing techniques to improve the client’s local presence.
- Results: Norsteel Building saw an uptake in monthly organic traffic from 1,500 to 3,5000, keyword ranking from 35 to 114, and referring domains from 215 to 722. Significantly, Norsteel Buildings has become one of the most searched branded keywords, having a search volume of 1,300 — almost matching the search volume of “steel buildings.”
Check Stan Ventures Agency Profile
How We Picked the Best Link Building Agencies
We selected the best link building agencies by assessing thousands of agency profiles based on their skills, achievements, reported strategies, client references, and collaborations. In doing so, we developed an effective evaluation process to identify the leading agencies capable of expanding audience reach and building website credibility through comprehensive link building solutions.
Our team of industry experts analyzes agencies based on the following criteria:
- Reviews: Client satisfaction, level of trustworthiness, project management, communication style, and work ethics
- Portfolio: Successful projects showcasing the agency’s approach to delivering tangible results
- Awards and recognitions: List of notable achievements and affirmations by reputable third-party agencies
- Team bios: Overview of employee profiles and relevant link building experience
- Top services: Core competencies and areas of focus
- Link building expertise: Ability to drive organic traffic growth, obtain quality customer leads, and build brand authority via tailored link building strategies
Visit the DesignRush Agency Ranking Methodology for more information on how we research agencies.
10 Most Popular Link Building Companies Compared
| Agency name | Location | Hourly rate | Size | Best for |
| uSERP | Lone Tree, CO | Inquire | Under 49 | Overall |
| LinkDoctor | Sheridan, WY | $125 | 100-249 | Guest posting |
| HigherVisibility | Memphis, TN | Inquire | 50-99 | Data-driven linkable assets |
| Outreach Monks | Mohali, India | Inquire | Under 49 | SaaS backlinks |
| Page One Power | Boise, ID | Inquire | 100-249 | Resource link building |
| Editorial Link | Petersburg, FL | $25 | 50-99 | Editorial backlinks |
| LinkBuilder.io | Edinburgh, United Kingdom | $149 | Under 49 | HARO link building |
| Blue Tree Digital | Miami, FL | $149 | Under 49 | PR link building |
| Sure Oak | New York City, NY | $135 | Under 49 | Niche backlink building |
| Stan Ventures | Chicago, IL | $100 | 500-999 | Outreach campaigns |
Seamless digital solutions for your business
We are Seamless Digital. A contemporary, integrated digital agency offering software, marketing and branding solutions [... view Seamless Digital profile ]Top Services:
- SEO
- Web Design
- Web Development
- Location
- Nicosia, Cyprus
- Number of Employees
- Under 49
- Average Hourly Rate
- $60/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 12 Projects Listed
Results Driven Marketing for SMEs
Lead Generation For Service-Based Businesses [... view 80/20 Digital profile ]Top Services:
- SEO
- SEO Consulting
- Digital Strategy
- Location
- South Yarra, Australia
- Number of Employees
- Under 49
Making the finest videos!
Video Outcomes is a Melbourne-based video production and digital marketing agency specializing in serving SMEs. They offer video SEO and video production services encompassing camera operation, professional audio, editing, and post-production. [... view Video Outcomes profile ]Top Services:
- SEO
- Digital Marketing
- Social Media Marketing
- Location
- Melbourne, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
Turning Websites into Growth Engines
DevNova is a digital studio based in Bratislava that helps small businesses, cafés, studios, and local brands grow online. [... view DevNova profile ]Top Services:
- SEO
- Digital Services
- Web Development
- Location
- Bratislava, Slovakia
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 5 Projects Listed
We Deliver Powerful Results
Bowen is a distinguished web design agency headquartered in New York, recognized for its exceptional work and industry accolades. We collaborate with businesses to generate impactful and long-lasting outcomes. [... view BOWEN profile ]Top Services:
- SEO
- Digital Services
- Digital Marketing
- Location
- Mineola, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 8 Projects Listed
Transforming Challenges Into Opportunities For Growth
Unlock your full marketing potential with MTA - tell us about your needs during 45 min. discovery call! [... view MTA Digital profile ]Top Services:
- SEO
- Marketing Analytics
- SEM
- Location
- Poznan, Poland
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $99/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 9 Projects Listed
Grow With Clarity. Lead With Confidence.
We're a full-service creative agency dedicated to putting our customers first. Our team specializes in blending innovative designs with proven business strategies, ensuring your brand stands out. Whether it's revamping your digital presence or crafting compelling brand narratives, we tailor solutions to fit [... view Lotiva profile ]Top Services:
- SEO
- Digital Marketing
- Social Media Marketing
- Location
- Lewisville, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
We Build Digital Brands and Help Your Business Bring In New Customers
New Adventure Web Design & Digital Marketing specializes in professional website development for small businesses, agencies and e-commerce retailers. Other services we provide include digital marketing, logo design, graphic design, text message marketing, and website hosting. We have a combined 30+ years of [... view New Adventure Web Design & Digital Marketing profile ]Top Services:
- SEO
- Web Design
- Marketing Analytics
- Location
- Waterloo, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Your Brand, Everywhere
At Web3 Digital, we help businesses and individuals thrive in the digital world with expert solutions in Digital Marketing & Advertising, Website Development & Hosting, Crypto Solutions, and Education & Training. Whether you're looking to boost your online presence, launch a high-performing website, integrate [... view Web3 Digital profile ]Top Services:
- SEO
- Advertising
- Public Relations
- Location
- Dubai, United Arab Emirates
- Number of Employees
- 50 - 99
Web Development Company
IPIX Tech services is one of the top web development company in India & USA with professional web developers & designers to build an custom website development, wordpress development and ecommerce development. [... see all IPIX reviews ]Top Services:
- SEO
- Web Design
- Web Development
- Location
- Calicut, India
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $20/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
Website Expertise. Design. SEO Marketing
Emediacy creates Websites that Connect with Customers and Drive Sales. We have helped hundreds of businesses to develop their brand identity, and develop a winning website design, in order to reach and exceed their business growth goals. [... view Emediacy profile ]Top Services:
- SEO
- Social Media Marketing
- Inbound Marketing
- Location
- Bend, Oregon
- Number of Employees
- Under 49
- Average Hourly Rate
- $110/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Your Positive ROI Based Google Ads Partner
We are a Google Adwords company in Dubai, providing excellent services in Google Ads management and positive ROI based on bringing leads from the targeted audience. [... view Google Ads Agency Dubai profile ]Top Services:
- SEO
- Advertising
- Digital Marketing
- Location
- Dubai, United Arab Emirates
- Number of Employees
- Under 49
- Average Hourly Rate
- $10/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Generating high quality B2B leads for your business by modern personal selling via Linkedin
New Generation Leads is not a call center. They are inefficient, impersonal, and at times, frustrating. We represent the next generation. We create innovative business-to-business leads more efficiently, quickly, and cost-effectively than traditional telemarketing centers or marketing agencies. We build you [... view New Generation Leads profile ]Top Services:
- SEO
- Location
- Nijmegen, Netherlands
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Turning Searches into Success
SEO Summer is a leading Melbourne-based digital agency specializing in SEO and web design. Founded by a team of passionate digital marketers in Melbourne, we are dedicated to helping businesses of all sizes achieve outstanding online visibility and growth. [... view SEO Summer profile ]Top Services:
- SEO
- Web Design
- PPC
- Location
- Melbourne, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
attract > engage > convert
We focused on providing clients with exceptional results. We believe in building long-term relationships through listening to our client's needs and understanding their business. Implementing the right digital solutions to grow our client's businesses. [... view WebHill profile ]Top Services:
- SEO
- Digital Marketing
- Web Development
- Location
- Toronto, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $110/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 8 Projects Listed
It All Starts In The Dirt
We're a creative greenhouse for brands and businesses who aren't afraid to get a little muddy. Based in Sydney, Perth & Bali. Creating everywhere. We create strategy-led brands, impactful campaigns, and unforgettable content. Backed by over 30 years of combined experience in tech, beauty, fitness, sport [... view Studio Dirt profile ]Top Services:
- SEO
- Content Marketing
- SEO Consulting
- Location
- Rosebery, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $220/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 2 Projects Listed
We are your creative One-Stop-Shop for website design, branding, local SEO and digital marketing
Need a website that converts? Black Bike Media creates visually appealing, user-friendly websites that drive results. We're a design agency in Guelph, Ontario, with over 25 years of experience helping businesses of all sizes achieve their goals. From startups to established mid-sized companies, we offer a [... see all Black Bike Media Inc reviews ]Top Services:
- SEO
- Marketing Analytics
- eCommerce
- Location
- Guelph, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
There is no greater power than a visitor's emotion.
Since 2014, 365Digital has been a leading expert in digital marketing, specializing in customized strategies that help businesses connect with their customers online. Our comprehensive services include dedicated SEO, E-commerce SEO, and International SEO to grow traffic and increase revenue. We also offer GBP [... see all 365Digital Marketing Agency reviews ]Top Services:
- SEO
- Digital Marketing
- PPC
- Location
- Chipyana Khurd Urf Tigri, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
Your One Stop Digital Service Partner
Xonest is the global IT Consulting company that stands for progress. We at Xonest provides you the best IT solutions which includes everything from re-designing your website, to custom develop your web app, to all eCommerce solutions, to native and hybrid mobile applications to social media marketing, to [... see all Xonest Technologies Private Limited OPC reviews ]Top Services:
- SEO
- Location
- Sirsa, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 15 Projects Listed
WordPress And SEO/AIO Solutions Built For Scale.
Our mission is to empower businesses and organizations to achieve their goals by solving digital marketing problems through innovative solutions and unparalleled customer service. [... view Matchbox Design Group profile ]Top Services:
- SEO
- Web Design
- Social Media Marketing
- Location
- St. Louis, Missouri
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 4 Projects Listed
Envisioning the Future.
Qwegle Inc. excels in solution-driven service consulting, specializing in consumer-driven technology development. We bridge the gap between client needs and consumer expectations, focusing on scalability, adaptability, engagement, and ease of code development. Additionally, we assist startups in nurturing [... see all Qwegle Inc reviews ]Top Services:
- SEO
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $60/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Wanna Grow? Go with the Glasses!
Geeks for Growth stands as a comprehensive digital marketing powerhouse, serving a global clientele towards transformative potential of SEO, marketing, white labeling and print design. Our full-service offerings encompass brand design and marketing, resonating profoundly with businesses worldwide. [... view Geeks For Growth profile ]Top Services:
- SEO
- Social Media Marketing
- Content Marketing
- Location
- Salt Lake City, Utah
- Number of Employees
- Under 49
- Average Hourly Rate
- $60/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 5 Projects Listed
Dominate the web.
Web Design, SEO & PPC that generates more revenue. It's what we do. We walk with you through your journey, and that's why we have become a leading web design and digital marketing agency in South Carolina over the past 13 years. Whether you need a new logo design to rebrand or start your business or you are [... view Fu Dog Media, LLC profile ]Top Services:
- SEO
- Web Design
- Web Development
- Location
- Johns Island, South Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Delivering Technology Solutions.
Since its inception in 1999, Drish Infotech has been a pioneer in delivering cutting-edge technology solutions globally. Headquartered in Silicon Valley with an additional office in Saratoga, CA, and a proficient backend development team in Chandigarh, India, Drish has firmly established itself as a prominent [... view Drish Infotech profile ]Top Services:
- SEO
- Location
- Saratoga, California
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $20/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 10 Projects Listed
fully responsive, W3C validated, and SEO-friendly websites
Your website is your online identity, so why should you trust Healy Web Design to make it the best it can be?Our service is second to none. With our extensive experience in the web design industry, we’ve been on a mission of constant learning and improvement, all of which you’ll benefit from. [... view Healy Web Design profile ]Top Services:
- SEO
- Web Design
- PPC
- Location
- Dunmow, United Kingdom
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
Internet marketing at a high level
We take your internet marketing to the next level. This will give you more visitors and customers, and therefore turnover. We do this by creating your website with conversion and marketing in mind. We then make you easy to find in Google's unpaid (SEO) and paid (SEA) results. [... view Sky Internet Marketing profile ]Top Services:
- SEO
- Digital Marketing
- Web Development
- Location
- Alphen aan den Rijn, Netherlands
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
Let's Grow!
Growrilla Digital is a full service digital marketing agency specializing in ecommerce solutions. We help brands grow their audience, traffic and revenue through strategic use of paid ads, SEO, retention marketing, social media and branding [... view Growrilla Digital profile ]Top Services:
- SEO
- PPC
- Social Media Marketing
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
Expertise in AI automations, design that turns heads for consumers, and fast code
Uncascade helps SMBs and startup founders build a strong, professional web presence with custom tools and dedicated 1-on-1 IT support. From websites and communication systems to internal wikis, Uncascade streamlines essential digital infrastructure. The result: better client satisfaction, increased traffic [... view Uncascade profile ]Top Services:
- SEO
- Web Design
- Web Development
- Location
- Vilnius, Lithuania
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
15+ Years Of Driving Marketing Success
Web Designer Factory is a Plano-based digital agency specializing in AI-optimized web design, development, and digital marketing. We build custom websites on WordPress, Shopify, BigCommerce, and Laravel, paired with comprehensive SEO, local optimization, and lead generation automation. Our forward-thinking [... view Web Designer Factory profile ]Top Services:
- SEO
- Web Design
- Digital Marketing
- Location
- Plano, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $45/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 6 Projects Listed
Marketing Expertise Built for Law Firms
Legal Internet Marketing (operated by SLS Consulting, Inc.) is a seasoned digital marketing agency specializing in online marketing for law firms. With over two decades of experience, the firm offers services such as search engine optimization (SEO), responsive web design, content marketing, social media [... view SLS Consulting profile ]Top Services:
- SEO
- Web Design
- Digital Marketing
- Location
- Pasadena, California
- Number of Employees
- Under 49
We Create Digital Experiences
ATTCK specialize in design & development of custom interactive applications and websites.From branding to UX & UI design, digital strategy, and content architecture, to development, launch, and ongoing support, ATTCK got you covered. [... view ATTCK profile ]Top Services:
- SEO
- Content Marketing
- Web Development
- Location
- New York City, New York
- Number of Employees
- Under 49
Amazon SEO Done Right!
Globex Outreach is a comprehensive SEO link-building agency that offers a wide range of services, including Amazon SEO, to help businesses enhance their online presence and visibility. [... view Globex Outreach profile ]Top Services:
- SEO
- Digital Marketing
- Social Media Marketing
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
Affordable and effective web design and development
Our mission is to help every small business establish their presence on the internet. We make sure to price our services affordably and deliver a product that is both attractive and effective. [... view Design Web profile ]Top Services:
- SEO
- Digital Services
- Web Design
- Location
- Louisville, Kentucky
- Number of Employees
- Under 49
- Average Hourly Rate
- $45/hr
- Minimal Budget
- $1,000 - $10,000
Where Higher Education Growth Begins.
GradLabs is education management that provides content, website relaunches, and SEO services. [... view GradLabs profile ]Top Services:
- SEO
- Public Relations
- Digital Marketing
- Location
- Bellevue, Washington
- Number of Employees
- Under 49
Scale to new heights with our professional SEO services in USA
Are You Worried that Your Marketing Plan Is Not Good? Feel Free to Talk to Our Experts. We guarantee higher SERPs Rankings, Traffic, Sales, and Revenue. [... view SKY9SEO profile ]Top Services:
- SEO
- PPC
- Content Marketing
- Location
- Addison, Texas
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $20/hr
- Minimal Budget
- $1,000 - $10,000
A result-driven SEO agency for you!
INI Solutions is a trusted SEO agency that provides reliable automotive SEO services that enhance search rankings. Get in touch to know more! [... view INI Solutions profile ]Top Services:
- SEO
- Link Building
- Location
- Sheridan, Wyoming
- Number of Employees
- Under 49
- Average Hourly Rate
- $35/hr
- Minimal Budget
- Under $1,000
Your multilingual SEO Agency. Rank everywhere!
With a wide range of Global SEO services on offer, Digitalico Media prides itself on providing high-class, professional advice to companies all over the world. [... view Digitalico Media profile ]Top Services:
- SEO
- Link Building
- Location
- Tallinn, Estonia
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- $1,000 - $10,000
Profit from our Experience
Creative, Transparent, Data Driven & Results Oriented SEO, PPC & Web Development Agency. [... view AdJet profile ]Top Services:
- SEO
- Web Design
- Digital Marketing
- Location
- Allen, Texas
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Great Results Through Powerful Link-Building
Since 2016, LinkBuilder.io has rapidly become the leader among link-building agencies worldwide.Our expertise in SEO and a proven track record of success have earned us partnerships with renowned companies, like Udemy, SoFi, and Trip Advisor, to deliver unparalleled backlinks that produce results beyond [... view LinkBuilder.io profile ]Top Services:
- SEO
- Digital Marketing
- Link Building
- Location
- Edinburgh, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Reaping Powerful, Sustainable Results
Earned Media's SEO campaigns promise to give you fast results. We use our expertise in content optimization, keyword targeting, and authoritative growth strategies for maximum effectiveness. [... view Earned Media profile ]Top Services:
- SEO
- Digital Marketing
- Link Building
- Location
- Sydney, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $1,000 - $10,000
Orchestrating the ultimate tech with expert human hands
We isolate the wrong tools and outdated frameworks draining your revenueand engineer the exact system you need to scale [... view Keenfunnel profile ]Top Services:
- SEO
- Social Media Marketing
- Marketing Analytics
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
Driving the Best Results Through Better Digital Content
Page One Power is an industry-leading SEO agency that has been conquering the search engine game since 2010.Our exceptional team of link-building and strategic content creation specialists boast of 11 years of experience, having produced over 15,000 links annually for our clients. [... view Page One Power profile ]Top Services:
- SEO
- Content Marketing
- Link Building
- Location
- Boise, Idaho
- Number of Employees
- 100 - 249
- Minimal Budget
- $1,000 - $10,000
High-Caliber Performance Yielding Great Results
With over 15 years of expertise in the digital world, Spletnik specialists put their passion for all things technology to work. We stay abreast of current trends and continually strive to improve performance so that we can ensure success with every client engagement. [... view Spletnik profile ]Top Services:
- SEO
- PPC
- Social Media Marketing
- Location
- Ljubljana, Slovenia
- Number of Employees
- Under 49
- Average Hourly Rate
- $99/hr
- Minimal Budget
- $1,000 - $10,000
Digital Marketing That Works
When it comes to digital marketing, you deserve an agency that doesn't make empty promises. SeoTuners is here for businesses that want tangible results from SEO. Our team is dedicated to helping your website achieve a positive presence in search engine rankings through proven whitehat strategies. [... view SeoTuners profile ]Top Services:
- SEO
- Web Design
- Digital Marketing
- Location
- Thousand Oaks, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $1,000 - $10,000
Driving tangible results
Aspire Media is a rapidly expanding Dublin-based firm that provides innovative web design and SEO services to Irish businesses, empowering them with the tools they need to succeed in today's digital age. [... view Aspire Media profile ]Top Services:
- SEO
- Web Design
- Digital Marketing
- Location
- Dublin, Ireland
- Number of Employees
- Under 49
- Average Hourly Rate
- $49/hr
- Minimal Budget
- $1,000 - $10,000
Less Like Hiring An Agency. More Like Adding To Your Team.
Socratik understands that mid-size and enterprise clients depend on tangible ROI to drive their business forward. We strive to provide SEO services with a holistic view, balancing efficiency tactics and strategic decisions to maximize our client's return on investment. [... view Socratik profile ]Top Services:
- SEO
- Digital Marketing
- PPC
- Location
- San Diego, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Growing Websites With Scalable Link Building
Niche Inbound is a premier link-building agency specializing in the industries of Gambling, Health, Fashion, Travel, and Business Services. We are dedicated to providing top-quality links to support and enhance your organic growth strategy. [... view Niche Inbound profile ]Top Services:
- SEO
- Link Building
- Location
- Chelmsford, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Link Building Agency
Over the past 13 years, we've refined our link building services to the point where they're unmatched in terms of both quality and price. [... view The Upper Ranks profile ]Top Services:
- SEO
- Link Building
- Location
- Lakewood, New Jersey
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Digital marketing agency for real estate
A digital marketing firm, established in 2018 with real estate investors and ROI in mind. [... view Reibar Marketing profile ]Top Services:
- SEO
- Digital Marketing
- PPC
- Location
- Nashville, Tennessee
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Top-notch growth marketing firm
The founding members of InboundJunction have been involved in online marketing since its very beginning. [... view InboundJunction profile ]Top Services:
- SEO
- Public Relations
- Digital Marketing
- Location
- Bnei Brak, Israel
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Explore SEO Specializations
- Amazon
- Automotive
- B2B
- Construction
- Consulting
- Dental
- eCommerce
- Enterprise
- for Moving Companies
- Generative Engine Optimization
- Google My Business
- Healthcare
- Hospitality
- Insurance
- International
- Law Firm
- Local Optimization
- Manufacturing
- Mobile
- Multilingual
- Nonprofit
- On-Page Optimization
- Outsourcing
- Real Estate
- Restaurants
- Shopify
- Shopify
- Small Business
- Startup
- Technical
- Veterinarian
- Video
- YouTube
Everything You Need to Know Before Hiring Link Building Agencies
How can link building companies help businesses?
A link building company helps businesses earn relevant, authoritative backlinks that can improve search visibility, organic traffic, and overall online authority. Through services such as outreach, guest posting, digital PR, and linkable asset creation, they help brands secure placements on credible websites that strengthen their backlink profile.
According to a Backlinko study, the #1 result on Google has an average of 3.8x more backlinks than results in positions #2-#10. Moreover, the top-ranking pages have 3.2x more referring domains on average.
Beyond rankings, quality link building can also improve brand credibility and discovery. When a business is mentioned or linked to by trusted publishers, bloggers, or industry websites, it can expand reach and reinforce trust with potential customers.
Reboot reports that 48.5% of digital PR news articles from English-speaking countries showcase positive sentiments, with the United Kingdom, United States, and Canada ranking the highest.
How do you measure the success of a link building campaign?
To measure the success of a link building campaign, compare performance against your baseline, campaign goals, and industry benchmarks. The most useful metrics combine link quality, SEO impact, and business outcomes. Key metrics to track include:
- Number and type of backlinks per month
- Built links: Links earned through outreach, guest posting, digital PR, or partnerships
- Organic links: Links obtained naturally without direct outreach
- Syndicated links: Links from republished or redistributed content
- Link quality
- Domain authority or domain rating of the websites that link to your content
- Topical relevance of the linking site or page
- Placement quality, such as whether the link appears naturally within the main content
- Link survival rate: Calculates the percentage of acquired backlinks that remain live over time
- Referral traffic: Tracks the number of visits from acquired backlinks
- Keyword ranking: Monitors changes in search rankings for target keywords connected to the link pages
- Link velocity: Track the rate at which new backlinks are earned, while keeping quality and relevance in mind.
- Conversions or leads: Measure whether linked pages generate signups, inquiries, or sales, especially if the campaign targets commercial pages.
How long does it take to see the results from a link building strategy?
On average, you can start seeing results from your link building strategy within 3-12 months. However, a survey by the Editorial.Link reveals that 57% of marketers believe that link building strategies can drive results within 1-3 months, while 33% say it takes 3-6 months.
The factors that impact the timeline include:
- Current site authority and brand popularity
- Industry competition
- Traffic trends
- Quality of backlink
- Aggressiveness of your campaign
Here is a rough link building timeline:
- Months 1-3: Your link building agency fixes broken links, disavows harmful backlinks, creates linkable assets, and begins outreach.
- Months 3-6: You may begin earning backlinks and brand mentions, with early improvements in referral traffic, visibility, and some keyword rankings. The agency reviews performance and adjusts the campaign.
- Months 6-12: Improvements are more recognizable and sustainable, including higher SERP, domain authority, organic traffic, lead generation, and conversion rates. The agency continues to create content, acquire backlinks, and refine the campaign.
A reputable agency should set realistic expectations and report progress over time, rather than promise immediate ranking gains.
How to find the right link building agencies for your business?
To find the right link building agency for your business, evaluate its expertise, experience, and credibility. Consider following these steps:
- Specify your requirements, including your goals, budget range, timeline, content type and frequency, and target audiences, media outlets, and websites.
- Shortlist link building companies with proven experience in your target market and link building strategy. Review their case studies and look at their business outcomes, link acquisition processes, and content quality.
- Assess their network by checking out their previous publications, list of media contacts, and influencer relationships.
- Read client feedback and reviews to evaluate the company's reliability, transparency, responsiveness, and work quality.
- Issue a request for proposal, detailing your project scope, goals, timeline, budget, and target platforms. Compare proposals and narrow your selection by project fit.
- Set an introductory meeting with your top candidates and ask them about their link building methodologies, evaluation criteria, and outreach strategies.
- Choose a link building company with ethical link building practices, practical experience in your specific niche, and strong client references.
What questions should you ask before hiring?
Before hiring a B2B link building agency, ask these questions to confirm its ability to fulfill your requirements and support your long-term goals:
Relevant Background
- What link building strategies do you specialize in?
- Can you provide previous link building campaigns similar to my requirements? What results did you achieve?
- What is your experience in my industry? Can you provide client references and example publications in my niche?
Services and Processes
- Can you walk me through your link acquisition process?
- How do you choose the keywords, anchor text, and target pages?
- What tools and technologies do you use for your link building campaigns?
- How do you handle quality control and link removal?
Related to Your Project
- How will you align your link building strategies with my brand, target audience, and current marketing efforts?
- Can you help me acquire local, national, and global backlinks?
- How do you define and measure success? What type of reporting can I expect?
- How do you manage Google algorithm updates? What happens if I get penalized?
Why People Trust DesignRush
Rated 4.8 on Google and 4.7 on Trustpilot, DesignRush Agency Directory is a reliable resource for finding link building companies. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.
Sources
DesignRush sustains a directory of over 40,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:
- Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
- The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.
Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.
5 Frequently Asked Questions About Link Building Companies
What are the typical link building services offered by companies?
Link building companies typically offer a mix of strategy, outreach, content creation, and reporting services. Their work often includes competitor analysis, backlink research, campaign planning, link prospecting, outreach, performance tracking, and ongoing optimization.
Key services include:
- Backlink audit: Reviewing your backlink profile to identify harmful or low-quality links, spammy referring domains, and broken links or pages that may affect SEO performance.
- Blogger outreach: Reaching out to relevant bloggers, publishers, influencers, and content creators to secure brand mentions and backlinks.
- Guest posting: Creating content for authoritative, relevant third-party websites that includes a contextual link back to your site.
- Linkable asset creation: Developing high-value content such as infographics, original research, guides, tools, or calculators that naturally attract backlinks.
- Broken link building: Finding broken links on other websites and suggesting your content as a relevant replacement.
- Digital PR: Earning backlinks through media outreach, press coverage, expert commentary, and newsworthy campaigns.
Many link building companies also provide digital marketing services, including search engine optimization (SEO), local SEO, content marketing, and social media marketing.
How much do link building services cost?
The cost of link building services varies, depending on service type and scope, target niche, competition level, link quality, editorial fees, and engagement level.
For instance, a B2B link building agency may charge around $150-$300 per placement for sites with a domain authority (DA) of 20-30 and $600-$1,500 per placement for sites with a DA of 50+.
Below are the approximate price ranges of link building services:
- Guest posting: $150-$1,500 per link
- Niche edits: $150-$300 per link
- Link insertion: $75-$2,000 per link
- Digital PR: $2,000-$15,000 per month
- Content creation: $5,000-$20,000+ per month
- SEO campaigns: $3,000-$15,000+ per month
- Managed link building: $1,500-$3,000 per month for small projects, and $7,000-$15,000 for enterprise-level work
What is the difference between white-hat and black-hat link building techniques?
White-hat link building refers to ethical, guideline-compliant strategies used to earn backlinks that provide real value to users. Reputable link building companies use these methods to build authority over time through relevant outreach, strong content, and credible placements.
Examples of white-hat link building include:
- Creating useful, original content that people naturally want to reference
- Earning links from relevant, trustworthy websites in your industry
- Securing contextual links that fit naturally within high-quality content
- Building a diverse backlink profile across different referring domains
- Using digital PR, guest posting, and outreach in a relevant and transparent way
Black-hat link building, by contrast, uses manipulative tactics designed to influence rankings without providing real value. These methods may produce short-term gains, but they can also lead to search engine penalties, lost trust, and long-term SEO damage.
Examples of black-hat link building include:
- Buying links to manipulate search rankings
- Excessive link exchanges
- Spamming blogs, forums, or comment sections with links
- Hiding links or text in content
- Using link farms, private blog networks (PBNs), or automated link building tools
How do backlinks impact AI search visibility?
Backlinks can influence AI search visibility indirectly by strengthening your site's authority, discoverability, and performance in traditional search. In practice, sites with stronger backlink profiles often earn better organic visibility, and that can increase their chances of being surfaced or cited in AI search experiences.
However, backlinks are only one part of the picture. Content quality, relevance, crawlability, and overall site trust also matter. Google's guidance for AI Overviews says standard SEO best practices still apply, rather than any separate AI-specific optimization.
According to industry research, 76% of pages cited in AI overviews rank in the top 10 of Google's search results. Moreover, it observed positive correlations between link quality and AI mentions.
When should you hire a link building agency and when to keep it in-house?
The answer will depend on your internal capabilities, marketing goals, timeline, and budget.
Hire a link building agency if:
- You do not have the in-house expertise or resources to build and manage a consistent link building strategy.
- You need to scale quickly or compete in a highly competitive industry where outreach experience and publisher relationships matter.
- You need a team with proven processes for prospecting, outreach, content placement, and reporting.
Keep it in-house if:
- You are running a small or limited campaign that does not justify agency costs.
- You already have a dedicated SEO, content, or outreach team with the capacity to manage link building internally.
- You want greater control over strategy, messaging, and day-to-day execution.
- Your business relies heavily on internal subject-matter expertise, making it easier for your own team to create and pitch link-worthy content.
About The Author and Expert Reviewer
Natasa Glikman is an experienced editor and content writer with over 10 years of experience in writing, editing, and translating articles across various topics, with a strong focus on marketing and advertising. At DesignRush, Natasa currently works as an editor, where she refines and enhances B2B content to ensure accuracy, clarity, and consistency across agency profiles and industry reports.
Robin Fishley is a digital professional with over 20 years of experience in programming, website architecture, and data optimization. Twice honored as Most Innovative Employee at his previous agency, he excelled in leadership roles across SEO, research, analytics, and strategy. At Saatchi & Saatchi, where he was the Director of Search and Data, he developed a successful Big Data analysis tool and provided expert consulting for renowned clients like P&G, Toyota, and VISA. A valuable asset to DesignRush, he used his technical background to drive success for the company's digital initiatives.
