The wrong social media companies can leave you with off-brand content, weak engagement, and wasted ad spend. Instead, browse our directory of vetted agencies that know how to turn posts into pipeline.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Attention matters - and we get it. Here at On Purpose Media, a Digital Marketing agency based in Edmonton & Calgary, our strategy is simple: ensure your ideal clients pay attention to you when they need you! We'll help develop a predictable stream of leads while optimizing the return on your marketing efforts...
Top Services:
- Digital Marketing
- CRO
- PPC
- SEO
- Social Media Marketing
- Show more
- Location
- Edmonton, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
We are a team of talented, laser-focused experts in digital marketing who provide unmatched customer service and data-driven outcomes...
Top Services:
- Digital Marketing
- Advertising
- PPC
- CRO
- Social Media Marketing
- Show more
- Location
- Milwaukee, Wisconsin
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Here at Marketing Wind, we are a full-service digital marketing agency that specializes in SEO/SEM, PPC, Email Marketing, Web Designing, and Social Media Marketing. Our team of experts is dedicated to providing top-notch services that will help your business grow and thrive online...
Top Services:
- Content Marketing
- PPC
- Email Marketing
- SEO
- Social Media Marketing
- Show more
- Location
- Newark, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $49/hr
- Minimal Budget
- $1,000 - $10,000
Our marketing software at Adplorer is the world’s first all-inclusive digital marketing automation platform designed specifically to help you manage local marketing campaigns...
Top Services:
- Advertising
- CRO
- PPC
- SEO
- Social Media Marketing
- Show more
- Location
- Atlanta, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
At Agyepong, Inc Marketing Agency, we work with businesses to develop a thorough, result-driven marketing website that has a fantastic user experience and reflects the brand. We are passionate about building enduring brands with purpose that enhance lives...
Top Services:
- Product Design
- Branding
- Logo Design
- Web Design
- Social Media Marketing
- Show more
- Location
- Tema, Ghana
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
Nephila helps tech B2B companies define, develop, and scale their digital marketing initiatives. Offering digital strategy, paid search, paid social, graphic & web design and more, we collaborate with in-house teams to build lead generation programs that deliver measurable and reliable results...
Top Services:
- Digital Marketing
- Advertising
- PPC
- SEO
- Social Media Marketing
- Show more
- Location
- San Diego, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $1,000 - $10,000
Blueprint, a Zagreb-based digital marketing agency, combines data-driven analytics with creative storytelling to thrive in today's digital marketing and eCommerce world. Its approach is defined by the synergy of numbers and creativity, continuously pushing the boundaries of success...
Top Services:
- SEO
- PPC
- CRO
- Content Marketing
- Social Media Marketing
- Show more
- Location
- Zagreb, Croatia
- Number of Employees
- Under 49
- Average Hourly Rate
- $99/hr
- Minimal Budget
- $50,000 & Up
LOOK Digital Marketing is a comprehensive digital marketing agency that provides strategic online marketing services to small and medium-sized business owners. Our enthusiastic team designs top-notch websites and creates integrated online marketing strategies that deliver outstanding results. Our primary...
Top Services:
- Email Marketing
- Content Marketing
- PPC
- SEO
- Social Media Marketing
- Show more
- Location
- Oakville, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $99/hr
- Minimal Budget
- $1,000 - $10,000
Austintatious Design practices best-practice web development techniques as defined by industry leaders such as Google, Bing, and Baidu...
Top Services:
- Digital Marketing
- PPC
- SEO
- Content Marketing
- Social Media Marketing
- Show more
- Location
- Wimberley, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $1,000 - $10,000
Growth agency Tangible Words specializes in growth-driven websites, inbound marketing, and sales growth...
Top Services:
- Content Marketing
- CRO
- Email Marketing
- SEO
- Social Media Marketing
- Show more
- Location
- Ottawa, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $50,000 & Up
Here at 22Vision, we collaborate with individuals and faith-based organizations to help them realize the vision that God has given them in order to advance the gospel of Christ. The Bible commands us to express our vision in writing so that the runner may understand it. We assist the visionary by making sure...
Top Services:
- Business Consulting
- Logo Design
- Web Design
- SEO
- Social Media Marketing
- Show more
- Location
- Kansas City, Missouri
- Number of Employees
- Under 49
Grape is a creative marketing agency that operates under the "One-Stop-Shop" agency model. Our team develops product concepts, creates brands and manages their development, designs, produces content, develops communications, and assists with sales and customer experience...
Top Services:
- Package Design
- Graphic Design
- Branding
- Content Marketing
- Social Media Marketing
- Show more
- Location
- Kyiv, Ukraine
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
With a solid background boasting over 15 years of experience as eCommerce consultants, we've engaged with diverse eCommerce platforms...
Top Services:
- eCommerce Development
- Digital Marketing
- SEO
- Product Design
- Social Media Marketing
- Show more
- Location
- Salt Lake City, Utah
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
At Bonfire Digital, we operate as a nimble and agile digital marketing agency specifically designed to address unique challenges and opportunities small and medium-sized startups face. Our compact size provides us with the agility to bypass the red tape and hierarchy that can often slow down larger agencies...
Top Services:
- Digital Marketing
- Email Marketing
- Media Buying
- PPC
- Social Media Marketing
- Show more
- Location
- Halifax, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $70/hr
- Minimal Budget
- Under $1,000
We specialize helping brands grow through data-driven SEO, paid ads, content, social media, Amazon PPC, and conversion-focused websites. We craft tailored strategies that turn digital presence into real revenue across the U.S...
Top Services:
- Digital Marketing
- SEO
- PPC
- CRO
- Social Media Marketing
- Show more
- Location
- North Richland Hills, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
Global Group One is a premier provider of comprehensive development services, offering a spectrum of expertise that spans international expansion, trade facilitation, and strategic marketing solutions to a diverse array of companies. With a commitment to facilitating seamless growth on a global scale, we...
Top Services:
- Digital Services
- SEO
- PPC
- Digital Marketing
- Social Media Marketing
- Show more
- Location
- New York City, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
Cameron Barke Marketing ensures that the complexities of marketing need not be a challenge. Allow us to handle the intricacies, allowing you to concentrate on your business with confidence and ease...
Top Services:
- SEO
- WordPress Website Design
- Web Design
- Digital Marketing
- Social Media Marketing
- Show more
- Location
- Edmonton, Canada
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Pod Paste is a time-efficient solution that not only saves you hundreds of hours but also enhances your reach tenfold, allowing you to refocus on the core operations of your business. With its streamlined processes, Pod Paste facilitates efficient content creation and distribution, enabling you to maximize...
Top Services:
- Video Production
- Branding
- Digital Strategy
- Creative Services
- Social Media Marketing
- Show more
- Location
- Sydney, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $205/hr
- Minimal Budget
- $1,000 - $10,000
The Customer Story specializes in creating compelling customer stories and corporate videos. With over a decade of experience, they offer services like testimonial video production, event video production, video editing, and social media video content and more. Serving a diverse clientele, they excel in...
Top Services:
- Video Production
- Video Marketing
- Event Marketing
- Advertising
- Social Media Marketing
- Show more
- Location
- San Antonio, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
Custom software solutions, software products, websites, social networks, digital marketing, consultancy...
Top Services:
- Software Development
- Web Design
- Web Development
- UI/UX Design
- Social Media Marketing
- Show more
- Location
- Podgorica, Montenegro
- Number of Employees
- Under 49
- Average Hourly Rate
- $35/hr
- Minimal Budget
- $1,000 - $10,000
Rebellion Marketing is where performance marketing meets bold innovation. We're all about actual conversions not fluffy vanity metrics, with sharp advertising, SEO genius, and social media flair. Our mission? To boost your brand's visibility and lead generation. We chase results - more clicks, deeper...
Top Services:
- Graphic Design
- Web Design
- SEO
- PPC
- Social Media Marketing
- Show more
- Location
- Portsmouth, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Welcome to The Franchise Group! We are a full-service, creative marketing agency driven by strategy. Our main focus on doing our part to help companies communicate more effectively while making the world a little bit brighter...
Top Services:
- Video Production
- Graphic Design
- Web Design
- Web Development
- Social Media Marketing
- Show more
- Location
- Acushnet, Massachusetts
- Number of Employees
- Under 49
Welcome to FOME! My name is Dayana Nikolova, I'm a professional Digital Marketing Expert and Entrepreneur currently based in London, UK...
Top Services:
- Branding
- Graphic Design
- Web Design
- SEO
- Social Media Marketing
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
LeadLever Digital is your premier partner in the digital marketing world. Specializing in SEO, PPC, Social Media Marketing, and Web Design, we craft tailored strategies to elevate your online presence and drive results. With a focus on innovation and creativity, our team of experts is dedicated to helping...
Top Services:
- Web Design
- WordPress Website Design
- SEO
- PPC
- Social Media Marketing
- Show more
- Location
- Jacksonville, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Morelikes is a digital media agency where we will help you achieve your goals through digital media activities...
Top Services:
- Digital Marketing
- Digital Strategy
- Branding
- Web Design
- Social Media Marketing
- Show more
- Location
- Warsaw, Poland
- Number of Employees
- Under 49
- Average Hourly Rate
- $80/hr
We are online marketing experts for small and medium-sized businesses. We specialize in SEO, SEA, and Social Ads. we also help companies improve their websites strategically...
Top Services:
- Digital Services
- SEO
- PPC
- Content Marketing
- Social Media Marketing
- Show more
- Location
- Munich, Germany
- Number of Employees
- Under 49
- Average Hourly Rate
- $105/hr
- Minimal Budget
- Under $1,000
Ongshon Digital has been working since 2019 as a digital marketing agency. We always focus on cost-effective results and ROI. Our goal is to establish the online presence of businesses in Bangladesh by providing our effort, strategies, knowledge, and expertise...
Top Services:
- Web Design
- Web Development
- WordPress Website Design
- Digital Marketing
- Social Media Marketing
- Show more
- Location
- Gazipur, Bangladesh
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- Under $1,000
Involved Media is a global independent media buying agency with eyes on the client every step of the way. We help growing brands flourish across the globe and challenge what can be expected of an indie - combining hands-on service and agility of an indie with the resources of a global enterprise...
Top Services:
- Media Buying
- Advertising
- Digital Marketing
- PPC
- Social Media Marketing
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Minimal Budget
- $50,000 & Up
Againstmedia is an independent digital agency. Our development expertise and in-depth strategy set us apart within the industry and help you achieve goals. We focus on optimizing your customer relationships. The economy is becoming more and more fast-paced, the offers more and more extensive and the customers...
Top Services:
- Web Design
- Web Development
- WordPress Website Design
- Digital Marketing
- Social Media Marketing
- Show more
- Location
- Velden am Wörthersee, Austria
- Number of Employees
- Under 49
- Average Hourly Rate
- $189/hr
- Minimal Budget
- $1,000 - $10,000
Jax Media Team, a Jacksonville SEO company, offers full SEO/SEM services for local and national businesses. We are experts when it comes to on-page optimization, social media, PPC, PR, mobile display, etc. Our clients get a full online marketing team and much more...
Top Services:
- Web Development
- SEO
- PPC
- Digital Marketing
- Social Media Marketing
- Show more
- Location
- Jacksonville, Florida
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
DMN8 Partners specializes in assisting service business dominate Google ads, local SEO, Google maps, Local service ads, social media and CRM management to increase revenue and market share...
Top Services:
- Web Design
- WordPress Website Design
- SEO
- PPC
- Social Media Marketing
- Show more
- Location
- Covington, Kentucky
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
At SEOCOM.Agency, we combine extensive expertise in digital marketing with a results-driven approach, ensuring our clients achieve measurable success. With over 2 decades of experience in SEO, SEM, and conversion optimization, we don't just promise results we guarantee them. If we don't deliver, you don't pay...
Top Services:
- SEO
- PPC
- Advertising
- Digital Marketing
- Social Media Marketing
- Show more
- Location
- Barcelona, Spain
- Number of Employees
- Under 49
- Average Hourly Rate
- $60/hr
- Minimal Budget
- $10,000 - $25,000
Bluestone Digital is a full-service digital marketing agency specializing in SEO, Google Ads, web design, and social media management. We empower businesses to discover their unique digital advantage through tailored strategies that drive growth, engagement, and lasting brand impact. With a client-centered...
Top Services:
- Digital Strategy
- Web Development
- SEO
- Digital Marketing
- Social Media Marketing
- Show more
- Location
- Cape Town, South Africa
- Number of Employees
- Under 49
- Average Hourly Rate
- $40/hr
- Minimal Budget
- $1,000 - $10,000
DFYCampaign was established to provide an easy solution for businesses wanting to reach more customers, better their online presence, and scale their business...
Top Services:
- Web Design
- Web Development
- SEO
- PPC
- Social Media Marketing
- Show more
- Location
- Las Vegas, Nevada
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- Under $1,000
NetWave is a leading IT and digital media marketing service provider, offering cloud-based and on-premise solutions to businesses in Egypt, the Middle East, and Europe. Specializing in corporate portals, mobile apps, e-commerce platforms, and more, NetWave prides itself on delivering innovative and timely...
Top Services:
- Digital Marketing
- SEO
- Web Design
- UI/UX Design
- Social Media Marketing
- Show more
- Location
- Cairo, Egypt
- Number of Employees
- Under 49
- Average Hourly Rate
- $49/hr
- Minimal Budget
- $1,000 - $10,000
At Yellow Byte, we put people first and focus on crafting solutions that truly matter. Our mission is to help businesses reduce time spent on low-value tasks, boost profit margins, and overdeliver for their clients. With values rooted in human connection, transparency, craftsmanship, and results-driven...
Top Services:
- Web Design
- SEO
- PPC
- eCommerce Development
- Social Media Marketing
- Show more
- Location
- Cape Town, South Africa
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- Under $1,000
Get Leads is an agency based out of Cairns in Far North Queensland Australia and has a focus on web design and development with WordPress and making sure websites are used as marketing tools to grow business...
Top Services:
- Web Design
- Web Development
- WordPress Website Design
- SEO
- Social Media Marketing
- Show more
- Location
- Wagga Wagga, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $160/hr
- Minimal Budget
- $10,000 - $25,000
As a digital marketing agency in Curitiba with a long history of experience and proven track record, we have all the expertise needed to design tailored strategies for each client, combining market intelligence, creativity and performance to achieve real results...
Top Services:
- Digital Marketing
- Content Marketing
- SEO
- PPC
- Social Media Marketing
- Show more
- Location
- Curitiba, Brazil
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
Konan & Spade is a Generative Engine Optimisation (GEO) agency. We get your brand cited by ChatGPT, Google AI Overviews, Perplexity and the AI platforms your customers already use. We also run SEO, paid media and web development to make sure you're found and chosen...
Top Services:
- Digital Services
- Web Design
- Web Development
- SEO
- Social Media Marketing
- Show more
- Location
- Dubai, United Arab Emirates
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Our digital marketing services in Pokeno help local businesses expand their online presence through SEO, social media marketing, and PPC advertising. As experienced digital marketing specialists, we create targeted campaigns that increase website traffic and generate quality leads. Our customized strategies...
Top Services:
- Content Marketing
- Digital Marketing
- Web Design
- PPC
- Social Media Marketing
- Show more
- Location
- Auckland, New Zealand
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
At Practical Effects, we imagine together with our clients. Powerful stories enrich the consumer experience, grow engaged audiences and build incredible brands. Good marketing makes a profit...
Top Services:
- Branding
- Content Marketing
- Digital Marketing
- Email Marketing
- Social Media Marketing
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
Kashmer Interactive is a results-driven digital marketing agency based in Fort Mill, SC (Charlotte metro), founded in 2016. With 20+ years of combined experience, the team helps U.S. businesses from local storefronts to midmarket brands increase web visibility, traffic, leads, and revenue. Services include...
Top Services:
- Digital Strategy
- CRO
- SEO
- PPC
- Social Media Marketing
- Show more
- Location
- Fort Mill, South Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
We edit talking head videos for YouTubers, coaches, and founders who need their content to actually hold attention. 120+ projects so far, including a coaching client who scaled to $100K/month off the back of our edits. Most projects land between $ 300 and $ 2,000 depending on length and turnaround. We...
Top Services:
- Advertising
- Video Marketing
- Digital Marketing
- Content Marketing
- Social Media Marketing
- Show more
- Location
- Wyoming, Michigan
- Number of Employees
- Under 49
- Average Hourly Rate
- $45/hr
- Minimal Budget
- $1,000 - $10,000
Founder-led Abu Dhabi firm that deploys custom AI agents for enterprise operations. We automate Sales, Operations, Finance, and HR workflows for companies in Dubai and Abu Dhabi...
Top Services:
- AI Development
- Software Development
- Cybersecurity
- Digital Marketing
- Social Media Marketing
- Show more
- Location
- Abu Dhabi, United Arab Emirates
- Number of Employees
- Under 49
- Average Hourly Rate
- $45/hr
Welcome to Le Plot Studio the ultimate marketing wonderland where luxury meets innovation, plotting the perfect digital and experiential journey powered by the latest AI technology. We craft strategies and premium experiences that bring your brand to life with creativity, precision, and style...
Top Services:
- Branding
- Logo Design
- Web Design
- Web Development
- Social Media Marketing
- Show more
- Location
- Dubai, United Arab Emirates
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
Pure Junk Media is a full-service digital marketing agency specializing in SEO, web design, social media management, branding, and online advertising. With more than 25 years of experience, we help businesses improve visibility, attract leads, and achieve measurable growth. Our services include SEO audits...
Top Services:
- Graphic Design
- Web Design
- eCommerce Development
- SEO
- Social Media Marketing
- Show more
- Location
- Watertown, Connecticut
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
Uprankd is a premium SEO agency helping mid and large companies scale with data-driven strategies. We deliver measurable growth, trustworthy service, and proven results. Partner with Uprankd to dominate search and maximize ROI...
Top Services:
- Web Development
- SEO
- PPC
- Digital Marketing
- Social Media Marketing
- Show more
- Location
- Riga, Latvia
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
The Altitude Marketing delivers data-driven digital marketing solutions tailored for UK businesses. Our expert team specializes in SEO, PPC, social media, and web development strategies that generate qualified leads, increase online visibility, and drive sustainable revenue growth. We combine creative...
Top Services:
- Web Design
- Web Development
- Digital Marketing
- SEO
- Social Media Marketing
- Show more
- Location
- Liverpool, United Kingdom
- Number of Employees
- 50 - 99
- Minimal Budget
- Under $1,000
Bigmouth Creative is a purpose-driven brand and marketing agency that helps brands find their voice and amplify their impact. As a Certified B Corp, we blend strategy, design and storytelling to build brands that are as human as they are effective—helping companies and organizations do well by doing good...
Top Services:
- Branding
- eCommerce Development
- Email Marketing
- UI/UX Design
- Social Media Marketing
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $10,000 - $25,000
At Mabo, we are specialists in accelerating your online revenue. Our team employs data-backed strategies and cutting-edge technology to ensure your investments in PPC, Paid Social, and SEO generate maximum return...
Top Services:
- Digital Services
- Digital Marketing
- SEO
- PPC
- Social Media Marketing
- Show more
- Location
- Middlesbrough, United Kingdom
- Number of Employees
- 50 - 99
- Minimal Budget
- Under $1,000
Social Media Marketing Specializations
Services Related to Social Media Marketing
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6 Frequently Asked Questions About Social Media Marketing Companies
What services do social media marketing companies provide?
Social media marketing companies provide a comprehensive range of services that span strategy development, content creation, and optimization. Here are some of their core services:
- Social media strategy
- Content creation
- Paid social
- Community management
- Influencer marketing
- Analytics and reporting
Some companies also offer broader digital marketing services, including search engine optimization (SEO), paid media, email marketing, video marketing, public relations (PR), and landing page optimization.
What social media channels should your business prioritize?
For business-to-business (B2B) organizations, LinkedIn is often a top priority, while X may also be useful, depending on your industry and whether real-time conversations matter to your brand.
For business-to-consumer (B2C) brands targeting younger consumers, YouTube, Instagram, and TikTok are often stronger options.
According to the Pew Research Center, 95% of 18-29-year-olds use YouTube, followed by Instagram at 80% and TikTok at 63%.
A reputable social media marketing company should recommend a channel mix based on your goals, target audience behavior, and the type of content you can produce consistently.
When should you partner with a content creator vs. an influencer?
Partner with a content creator for asset creation. Conversely, choose an influencer for the audience. Here are more details about the differences between each to help you with your decision:
| Content Creator | Influencer | |
| Who are they? | Experts in their specific field who create engaging and educational content for a specific topic, niche, or format | Individuals with an established audience who can shape opinions and promote brands, products, or ideas |
| Content examples |
|
|
| Best for |
|
|
How to measure the ROI of your social media efforts?
To measure the return on investment of your social media efforts, first clarify the business outcome you want to achieve with your social media campaign. For example, generating leads, sales, or demo requests.
Next, track key performance indicators (KPIs) tied to that goal, such as engagement rate, click-through rate, conversion rate, cost per lead, and return on ad spend (ROAS). Use attribution models, analytics tools, and UTM parameters to connect social activities to business results.
Industry benchmarks can provide helpful context, but they vary by platform, industry, and methodology. Here are benchmarks from an Emplifi research report to help you gauge campaign performance:
- Instagram
- Median engagement rate: 16.9%
- Cost per mille (CPM): ~$2.50, with ad spend per account reaching $5,100
- Facebook
- Median engagement rate: 1.4%-2.5%
- CPM: ~$1.40-$1.70, with ad spend per account reaching $8,500-$11,200
- TikTok
- Median engagement rate: 27.6%
- CPM: ~$1.00-$1.30, with ad spend per account reaching $14,900
How long until you see the results of your social media marketing campaigns?
Paid social campaigns generate results within a few days or weeks, but organic social media may take at least 3 months.
For organic social media, you might see initial follower growth and engagement within the first few weeks of regular posting. After 1-3 months, your account may gain traction as content performance improves, and audience engagement becomes more consistent.
By months 3-6, you may start producing qualified leads, stronger brand recall, and sales impact, especially for newer brands that are still building and refining their strategies.
Paid media campaigns, by contrast, can generate visibility, traffic, and conversions within days or weeks, but long-term performance will depend on creative quality, targeting, budget, and optimization efforts.
Ultimately, the time required to see meaningful results depends on your brand awareness, content quality, posting consistency, audience targeting, offer strength, and your broader marketing strategy.
What are the top social media marketing companies?
We have curated a list of top social media companies on DesignRush across multiple price points, so you can identify a vendor within your budget.
| High budget: $50,000+ |
|
| Low budget: $25,000-$50,000 |
|
Beyond budget, our agency directory allows you to filter agency profiles by location, area of expertise, agency reviews, client types, team size, and hourly rates.




















































