The wrong social media companies can leave you with off-brand content, weak engagement, and wasted ad spend. Instead, browse our directory of vetted agencies that know how to turn posts into pipeline.

Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.

  • Rocket Fuel for Your Business

    Globe Runner is a Texan boutique agency that's been serving digital goodness since 2008. Our services include search engine optimization (SEO), search engine marketing (SEM), content marketing, advertising (PPC), branding and marketing automation...

    Top Services:

    • Web Design
    • Web Development
    • WordPress Website Design
    • Digital Marketing
    • PPC
    • Show more
    Location
    Addison, Texas
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • We were born digital and this has led us to a constant evolution of business, being our main objective, to develop relevant ideas and projects that influence and transform the life of the clients. Today, our strategic and creative thinking goes from digital and offline solutions to technologies and platforms...

    Top Services:

    • Web Design
    • Web Development
    • UI/UX Design
    • Logo Design
    • Digital Services
    • Show more
    Location
    Maringá, Brazil
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
  • Delivering Thoughtful Solutions That Achieve Meaningful Outcomes.

    Our philosophy is simple: construct thoughtful solutions that maximize outcomes...

    Top Services:

    • Web Development
    • Web Design
    • Digital Marketing
    • Branding
    • Email Marketing
    • Show more
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $160/hr
    Minimal Budget
    $1,000 - $10,000
  • LRM RiverValley Marketing is a full-service agency that focuses specifically on small businesses, and was founded in April of 2016, by Lara and Ryan Millican. LRM was started with the idea of creating a marketing agency that the local business community could use, without paying the high prices typically seen...

    Top Services:

    • eCommerce Development
    • Web Development
    • Web Design
    • WordPress Website Design
    • SEO
    • Show more
    Location
    Fort Smith, Arkansas
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
  • An Award-Winning Marketing Firm

    The Department of Marketing (DofM) is an interactive, award-winning marketing firm headquartered in Raleigh, N.C. We wanted to create an agency that offers fantastic value while still being able to offer a full suite of marketing services. Seems impossible right? Actually, its not; we created a hybrid agency...

    Top Services:

    • PPC
    • Digital Marketing
    • SEO
    • Email Marketing
    • Advertising
    • Show more
    Location
    Raleigh , North Carolina
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Strategy • Design • Development

    Expand your digital agency beyond its spatial limitations.Specialised UX/UI design & WordPress development team to support your digital agency’s growth.Brand Identity DesignWe always ask the right questions and put your project’s needs at the core of the design.Web Design & DevelopmentA custom design will...

    Top Services:

    • Web Development
    • Graphic Design
    • Digital Marketing
    • Logo Design
    • WordPress Website Design
    • Show more
    Location
    Timișoara, Romania
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • We are a creative agency with 18 years of experience in the Colombian and Latin American market...

    Top Services:

    • Logo Design
    • Graphic Design
    • Package Design
    • Video Production
    • Branding
    • Show more
    Location
    Bogota, Colombia
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • GOOD is the UK’s leading creative agency dedicated to positive social impact. We build belief in brands, businesses and causes. We do this because people do more with brands they believe in – they give more, spend more, stay longer and share more. Over 25 years of working with leading charities, unions...

    Top Services:

    • Digital Services
    • Graphic Design
    • Branding
    • Creative Services
    • Video Production
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    50 - 99
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
  • We’re Journey - Your next digital agency. We design, code, communicate and market great brands and companies to the world...

    Top Services:

    • Digital Marketing
    • PPC
    • Content Marketing
    • SEO
    • eCommerce
    • Show more
    Location
    Oslo, Norway
    Number of Employees
    100 - 249
    Average Hourly Rate
    $170/hr
    Minimal Budget
    $25,000 - $50,000
  • Spinutech is one of the midwest's top digital marketing and web design agencies.

    Spinutech is Iowa's largest digital-only agency and employees many of the Midwest's top digital talent. They are an Inc 5000 company and Google Premier Partner who prides themselves on metrics-based results driven by custom business strategy and second-to-none tactical execution...

    Top Services:

    • Digital Marketing
    • Email Marketing
    • SEO
    • Content Marketing
    • PPC
    • Show more
    Location
    Clive, Iowa
    Number of Employees
    50 - 99
    Average Hourly Rate
    $135/hr
    Minimal Budget
    $1,000 - $10,000
  • Web Experts

    We deliver brand, website design and digital marketing services to deliver measurable results and ROI. We’ll deliver you profitable sales by understanding your business needs, your customers and how they interact in today’s digital world.Our approach is straight talking, forward thinking...

    Top Services:

    • eCommerce
    • Email Marketing
    • SEO
    • PPC
    • Digital Marketing
    • Show more
    Location
    Cardiff, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Multidisciplinary Agency to make you growth

    Soluciones Web Mty is a Communication Agency in Monterrey, Mexico, that integrates innovative strategies customized to your business. We focus mainly on micro, small and medium companies to maximize all your potential and pull it to the next level...

    Top Services:

    • Web Design
    • eCommerce Development
    • eCommerce
    • Digital Marketing
    • SEO
    • Show more
    Location
    Monterrey, Mexico
    Number of Employees
    Under 49
    Average Hourly Rate
    $15/hr
  • Marketing Solutions That Stick

    Octopus Creative Inc is your eight-armed marketing sidekick: a full-service, fully-featured creative agency that specializes in branding, design, digital development and content marketing...

    Top Services:

    • Digital Marketing
    • Email Marketing
    • Content Marketing
    • Advertising
    • SEO
    • Show more
    Location
    Calgary, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Complete digital marketing services for a sliver of the normal up front cost.

    Better Rankings = More Qualified Traffic = More Business.6-12 months into their partnership with Sweor, each of our clients has earned more first page keyword rankings than the total keywords they ranked for previously...

    Top Services:

    • eCommerce
    • Digital Marketing
    • PPC
    • Content Marketing
    • SEO
    • Show more
    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Key Design Websites of Boise, Idaho builds custom websites that market your business effectively...

    Top Services:

    • Web Design
    • Web Development
    • UI/UX Design
    • Logo Design
    • SEO
    • Show more
    Location
    Boise, Idaho
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • OUTTHINK. OUTDO. OUTPERFORM

    L&S is a full-service advertising agency focused on using insights to develop all-emcompassing, award-winning campaigns that have proven results...

    Top Services:

    • Digital Marketing
    • Advertising
    • SEO
    • Public Relations
    • Branding
    • Show more
    Location
    Sioux Falls, South Dakota
    Number of Employees
    50 - 99
    Average Hourly Rate
    $130/hr
  • Group Partnership is an award winning WPP Group company based in Dubai.

    Group Partnership is an award winning WPP Group company based in Dubai, we have been building successful brands and telling engaging brand stories for 2 decades. We offer integrated marketing communication solutions across all channels of Branding, Advertising, PR, Digital/ Social & Content Mkg...

    Top Services:

    • Package Design
    • Content Marketing
    • Digital Services
    • Creative Services
    • Advertising
    • Show more
    Location
    Dubai, United Arab Emirates
    Number of Employees
    50 - 99
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $10,000 - $25,000
  • full service digital agency

    MazzMedia is a digital agency, based in Milan, specialized in the design and development of multi channels comunication projects. We are a single partner for all your digital needs: strategy, design and technical implementation...

    Top Services:

    • WordPress Website Design
    • Web Design
    • Web Development
    • UI/UX Design
    • eCommerce Development
    • Show more
    Location
    Milan, Italy
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • A boutique agency you can trust for all your digital needs

    Outsourcify is a trustworthy international team of experts ready to help you launch your next online project. You are welcome to come to meet our team of 30+ staff in our office in Bangkok, Thailand. Our web agency is composed of project managers, web designers, lead developers, and UI/UX specialists, all of...

    Top Services:

    • eCommerce Development
    • Web Design
    • WordPress Website Design
    • Web Development
    • UI/UX Design
    • Show more
    Location
    Bangkok, Thailand
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
  • Agencia de Diseño Web y Marketing Digital en Chile

    La Agencia de Diseño Web Mastodonit lleva más de 10 años de experiencia encargándose en el diseño de páginas web para sus clientes en Chile, complementamos nuestros servicios con servicios de diseño gráfico, marketing digital, seo, sem, publicidad en google y adwords...

    Top Services:

    • Logo Design
    • Digital Services
    • Branding
    • Graphic Design
    • Creative Services
    • Show more
    Location
    Santiago, Chile
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Website Design, Graphic Design, SEO and Online Marketing Company in Ethiopia...

    Top Services:

    • Digital Marketing
    • Email Marketing
    • eCommerce
    • SEO
    • Advertising
    • Show more
    Location
    Addis Ababa, Ethiopia
    Number of Employees
    Under 49
    Average Hourly Rate
    $5/hr
    Minimal Budget
    Under $1,000
  • BEVISIBLE is a leading digital marketing agency located in Cyprus offering a full range of services that include website development, web design, social media marketing, search engine optimization, graphic design and many more...

    Top Services:

    • Email Marketing
    • eCommerce
    • Digital Marketing
    • SEO
    • PPC
    • Show more
    Location
    Nicosia, Cyprus
    Number of Employees
    Under 49
  • SEO Agency by Ex-Googler in Hong Kong

    HKGSEO is the only Hong Kong SEO company managed by former Google search and scoring specialists. We provide the most comprehensive, high-quality, and to-the-point SEO services in Hong Kong, including: Google SEO, Yahoo/Bing SEO, Mobile SEO and other one-stop website optimization...

    Top Services:

    • PPC
    • SEO
    • Advertising
    • eCommerce
    • Content Marketing
    • Show more
    Location
    Hong Kong, Hong Kong
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
  • Web Design and SEO Services

    Geek in NY a web design, develope &, marketing company that builds quality websites, tailored to reflect your professional image and effectively...

    Top Services:

    • Web Design
    • WordPress Website Design
    • Web Development
    • Video Production
    • Logo Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
  • We are a web development company based in Albania, which specialises in custom, high-end projects...

    Top Services:

    • Digital Marketing
    • Email Marketing
    • SEO
    • WordPress Website Design
    • UI/UX Design
    • Show more
    Location
    Tirane, Albania
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $1,000 - $10,000
  • Digital Marketing Agency in Sydney | Web Design | SEO | Social Media

    Marketing Station - A well-known Web Design & Digital Marketing agency in Sydney. We believe in hard work, results & exceptional service!...

    Top Services:

    • WordPress Website Design
    • Web Design
    • Web Development
    • eCommerce Development
    • Digital Marketing
    • Show more
    Location
    The Rocks, Australia
    Number of Employees
    50 - 99
    Average Hourly Rate
    $15/hr
    Minimal Budget
    Under $1,000
  • Winnipeg Website Design - Digital Marketing Winnipeg, Manitoba

    Dynamite Design is a full-service marketing, website design and development, branding, and packaging design company in Winnipeg, Manitoba...

    Top Services:

    • SEO
    • Advertising
    • Email Marketing
    • Digital Marketing
    • PPC
    • Show more
    Location
    Winnipeg, Canada
    Number of Employees
    Under 49
  • Aiutiamo il cliente nel suo percorso di crescita attraverso l’attuazione di progetti innovativi

    Nextre Digital è una web agency con sede a Milano. Ci occupiamo di svilluppo siti e di strategie di web marketing. Il nostro team lavora per offrire ai nostri clienti le soluzioni migliori per il loro business, da un lavoro SEO alla gestione di campagne adv...

    Top Services:

    • SEO
    • Email Marketing
    • Advertising
    • Digital Marketing
    • Content Marketing
    • Show more
    Location
    Milan, Italy
    Number of Employees
    1000 & Up
  • A performance driven digital agency

    Newpath Web is a Melbourne based company providing web design, web development, SEO, social media marketing, PPC and Adwords management services in Australia...

    Top Services:

    • Web Design
    • eCommerce Development
    • UI/UX Design
    • Web Development
    • Digital Marketing
    • Show more
    Location
    Melbourne, Australia
    Number of Employees
    250 - 499
    Average Hourly Rate
    $100/hr
  • Lead Generation, Web Design, SEO, Video

    Top-rated Lawyer Marketing Agency. Get more business and leads. Web design, SEO, Video marketing, graphic design, and more...

    Top Services:

    • Web Design
    • Digital Marketing
    • Web Development
    • WordPress Website Design
    • Video Marketing
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
  • Creative Marketers & Designers

    No job is too big or small for our team of online professionals to take on and provide quick and efficient solutions that work for you and your business needs...

    Top Services:

    • Web Design
    • eCommerce Development
    • Web Development
    • Creative Services
    • Logo Design
    • Show more
    Location
    San Antonio, Texas
    Number of Employees
    Under 49
  • A Digital Creative Agency

    M5 Design Studio is an Orlando web design company & digital creative agency specializing in WordPress development, SEO, graphic design, digital marketing, & branding...

    Top Services:

    • Web Design
    • Web Development
    • SEO
    • WordPress Website Design
    • Graphic Design
    • Show more
    Location
    Orlando, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Creating Awareness. Attracting Consumers.

    We’re in the business of grabbing attention, attracting consumers, creating awareness, and delivering on our promise of outstanding results. It’s not just our job… it’s our passion...

    Top Services:

    • Video Production
    • Branding
    • Public Relations
    • Web Design
    • Advertising
    • Show more
    Location
    Sarasota, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Frustrated by your marketing? We can help.

    SkyeLine Studio is a full-service digital marketing firm specializing in website design, writing, local SEO, social media, email marketing, food photography, branding, graphic design & logos...

    Top Services:

    • Web Design
    • WordPress Website Design
    • SEO
    • Digital Services
    • Email Marketing
    • Show more
    Location
    Wolcott, Connecticut
    Number of Employees
    Under 49
    Average Hourly Rate
    $129/hr
    Minimal Budget
    $1,000 - $10,000
  • Strategy. Creativity. Results.

    We’re a full-service digital marketing company that truly listens to our clients. We specialize in bespoke solutions, and never recommend a marketing plan without knowing a business and its goals. We’re well-equipped and positioned to serve the needs of our clients today and to help them scale for the...

    Top Services:

    • WordPress Website Design
    • Web Development
    • Digital Marketing
    • SEO
    • PPC
    • Show more
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Full Service Web Design & Development

    Mission Bay Media has been providing website design and development services to businesses around San Diego and the United States since 2011. Give us a call to learn more about the wide range of development and design services we proudly offer our clients...

    Top Services:

    • WordPress Website Design
    • Web Design
    • Web Development
    • Logo Design
    • Graphic Design
    • Show more
    Location
    San Diego, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
  • CREATIVE AGENCY FOR DOCS, DEVICE COMPANIES & MED REPS

    A MEDICAL CREATIVE AGENCY THAT WORKS DIFFERENTLY THAN ANY OTHER!...

    Top Services:

    • Creative Services
    • Graphic Design
    • Branding
    • Video Production
    • Web Development
    • Show more
    Location
    Covington, Louisiana
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Sustainable Businesses. Smart Marketing.

    Liquid Spark is a full service marketing agency specializing in adventure tourism and outdoor recreation. We serve adventure companies & organizations, destinations, and outdoor recreation brands that serve people, place, and planet. We create, deliver, and refine integrated multi channel marketing campaigns...

    Top Services:

    • Digital Marketing
    • SEO
    • PPC
    • Email Marketing
    • Video Marketing
    • Show more
    Location
    Bryson City, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Amazing and affordable Freelance Web and Graphic Designer

    Freelance Designer located in Saline Michigan, I’ve been creating high quality graphics and web designs since the mid 90’s. From logos to websites to print projects, I create effective and professional designs that won’t break the bank. I can help establish your brand from the ground up, or elevate your...

    Top Services:

    • Creative Services
    • Logo Design
    • Graphic Design
    • Branding
    • Web Design
    • Show more
    Location
    Saline, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    Under $1,000
  • Leave a Mark - Be Seen, Better Yet...Be Remembered!

    StandOut Design, LLC. can help you "be remembered" by your future client, customer, or end-user. How? By converting our many years of experience and energetic personalities into fresh marketing ideas, unique graphic design, and high-quality full-color printing, you will StandOut from your competition. Whether...

    Top Services:

    • Web Design
    • Graphic Design
    • Product Design
    • Reputation Management
    • Branding
    • Show more
    Location
    Canton, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
  • Web Solutions to Grow Your Business

    We are a top Web solutions Agency currently based in Baltimore, Md. We work with Home Service and other small B2C Businesses to create Web solutions that Increase MRR...

    Top Services:

    • Digital Marketing
    • Web Design
    • SEO
    • Branding
    • Web Development
    • Show more
    Location
    Baltimore, Maryland
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
  • Retailers for retailers

    Founded by retailers for retailers, we are the eCommerce agency that unleashes the potential of ambitious brands...

    Top Services:

    • PPC
    • Creative Services
    • Package Design
    • Video Marketing
    • Public Relations
    • Show more
    Location
    Birmingham, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Expert Web Design & Digital Marketing That Grows Your Sales

    Evolve Marketing is an agency driving growth through digital marketing, web design, graphic design, and a full suite of marketing services for the complete customer experience...

    Top Services:

    • Digital Marketing
    • SEO
    • Advertising
    • Web Development
    • Web Design
    • Show more
    Location
    Akron, Ohio
    Number of Employees
    Under 49
  • Tom, Dick & Harry is Chicago's craft agency. Smaller. Fussier. Naturally friendlier...

    Top Services:

    • Creative Services
    • Digital Services
    • Branding
    • Video Production
    • Advertising
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
  • Your Vision, Our Expertise Success Together!

    At Tao Websites, we care about your business. We're excited to design your website, graphics, and marketing materials, as well as streamline your online marketing strategy and services. What sets us unique is our dedication to our clients' successcontact us to see why our clients recommend us!...

    Top Services:

    • Branding
    • Logo Design
    • Graphic Design
    • SEO
    • Digital Marketing
    • Show more
    Location
    Eugene, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $38/hr
    Minimal Budget
    Under $1,000
  • Web Design | Digital and Social Media Marketing | Brand | Training...

    Top Services:

    • Web Design
    • WordPress Website Design
    • eCommerce Development
    • Branding
    • Social Media Marketing
    • Show more
    Location
    Glasgow, United Kingdom
    Number of Employees
    Under 49
  • Elevating Your Online Presence with Creative Web Solutions.

    At PixarsArt we work to enhance your online presence. Leading technology used to provide creative web design and development services. Our focus is to increase your business turnover with an effective online presence...

    Top Services:

    • Logo Design
    • Product Design
    • Graphic Design
    • Web Development
    • Web Design
    • Show more
    Location
    Plano, Texas
    Number of Employees
    Under 49
  • Adding Vitality to your Campaign

    At Juice Consulting, we add vitality to every single campaign we take on. AKA, we bring the JUICE! We strive to be one of the hardest working PR and marketing agencies in Austin, Texas and have a long-standing commitment to client satisfaction. We aim to be on the bleeding edge of the cutting edge as a...

    Top Services:

    • Public Relations
    • Video Production
    • Graphic Design
    • Print Design
    • Creative Services
    • Show more
    Location
    Austin, Texas
    Number of Employees
    Under 49
  • Digital Growth Agency - The consultants taking you to the next level of success.

    The prestigious reputation of Donahue Consulting is due to its experience in strategy, technology, education, and marketing. Our track record speaks for itself, as proven by the large number of pleased clients and enduring connections we've cultivated over the years. Don't just work with any old design...

    Top Services:

    • Web Design
    • Digital Marketing
    • SEO
    • PPC
    • Media Buying
    • Show more
    Location
    Fortitude Valley, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $180/hr
    Minimal Budget
    $10,000 - $25,000
  • All Your Media Under One Tree

    Connect Everything. We are a comprehensive marketing and advertising firm capable of handling all aspects of your brand.We believe that marketing plans are far more powerful when theyre integrated into everything companies do, say, and think. But without clear goals, honest leadership, and out-of-the-box...

    Top Services:

    • Advertising
    • Branding
    • Media Buying
    • Digital Strategy
    • Web Development
    • Show more
    Location
    Nashville, Tennessee
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr

Why companies trust DesignRush

Every agency is independently vetted before it can be listed or ranked

1

Identity Check

We verify businesses and reviewer LinkedIn profiles for integrity.

Agencies vetted
131,219+
2

Portfolio Review

We review agency work, case studies, and results to confirm skill.

Applicants rejected
47%
3

Ongoing Audit

We monitor listings regularly; outdated agencies are removed.

Agencies verified
13,624

Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.

See how rankings and monetization work.

6 Frequently Asked Questions About Social Media Marketing Companies

What services do social media marketing companies provide?

Social media marketing companies provide a comprehensive range of services that span strategy development, content creation, and optimization. Here are some of their core services: 

  • Social media strategy 
  • Content creation 
  • Paid social 
  • Community management 
  • Influencer marketing 
  • Analytics and reporting 

Some companies also offer broader digital marketing services, including search engine optimization (SEO), paid media, email marketing, video marketing, public relations (PR), and landing page optimization. 

What social media channels should your business prioritize?

For business-to-business (B2B) organizations, LinkedIn is often a top priority, while X may also be useful, depending on your industry and whether real-time conversations matter to your brand. 

For business-to-consumer (B2C) brands targeting younger consumers, YouTube, Instagram, and TikTok are often stronger options. 

According to the Pew Research Center, 95% of 18-29-year-olds use YouTube, followed by Instagram at 80% and TikTok at 63%. 

A reputable social media marketing company should recommend a channel mix based on your goals, target audience behavior, and the type of content you can produce consistently. 

When should you partner with a content creator vs. an influencer?

Partner with a content creator for asset creation. Conversely, choose an influencer for the audience. Here are more details about the differences between each to help you with your decision: 

 Content CreatorInfluencer
Who are they?Experts in their specific field who create engaging and educational content for a specific topic, niche, or format Individuals with an established audience who can shape opinions and promote brands, products, or ideas
Content examples
  • Explanatory videos 
  • Blogs and articles 
  • Tutorials 
  • Branded visuals 
  • Product reviews 
  • Unboxing videos 
  • Sponsored posts 
  • Social media giveaways 
Best for
  • Building brand credibility in a niche 
  • Filling content gaps through reusable assets (video, blogs, and graphics) 
  • Quickly expanding brand reach  
  • Developing trust with a target audience 
  • Producing promotional organic content 

How to measure the ROI of your social media efforts?

To measure the return on investment of your social media efforts, first clarify the business outcome you want to achieve with your social media campaign. For example, generating leads, sales, or demo requests.  

Next, track key performance indicators (KPIs) tied to that goal, such as engagement rate, click-through rate, conversion rate, cost per lead, and return on ad spend (ROAS). Use attribution models, analytics tools, and UTM parameters to connect social activities to business results.   

Industry benchmarks can provide helpful context, but they vary by platform, industry, and methodology. Here are benchmarks from an Emplifi research report to help you gauge campaign performance: 

  • Instagram 
    • Median engagement rate: 16.9% 
    • Cost per mille (CPM): ~$2.50, with ad spend per account reaching $5,100 
  • Facebook 
    • Median engagement rate: 1.4%-2.5% 
    • CPM: ~$1.40-$1.70, with ad spend per account reaching $8,500-$11,200 
  • TikTok 
    • Median engagement rate: 27.6% 
    • CPM: ~$1.00-$1.30, with ad spend per account reaching $14,900 

How long until you see the results of your social media marketing campaigns?

Paid social campaigns generate results within a few days or weeks, but organic social media may take at least 3 months.  

For organic social media, you might see initial follower growth and engagement within the first few weeks of regular posting. After 1-3 months, your account may gain traction as content performance improves, and audience engagement becomes more consistent.  

By months 3-6, you may start producing qualified leads, stronger brand recall, and sales impact, especially for newer brands that are still building and refining their strategies.  

Paid media campaigns, by contrast, can generate visibility, traffic, and conversions within days or weeks, but long-term performance will depend on creative quality, targeting, budget, and optimization efforts.  

Ultimately, the time required to see meaningful results depends on your brand awareness, content quality, posting consistency, audience targeting, offer strength, and your broader marketing strategy. 

What are the top social media marketing companies?

We have curated a list of top social media companies on DesignRush across multiple price points, so you can identify a vendor within your budget. 

High budget: $50,000+
  • Major Tom 
  • Giant Marketers 
  • 3Q/DEPT 
Low budget: $25,000-$50,000
  • Bop Design 
  • WebFX 
  • Idea Marketing Group 

Beyond budget, our agency directory allows you to filter agency profiles by location, area of expertise, agency reviews, client types, team size, and hourly rates.