The wrong social media companies can leave you with off-brand content, weak engagement, and wasted ad spend. Instead, browse our directory of vetted agencies that know how to turn posts into pipeline.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
TotalCom provides Branding and Digital Marketing services...
Top Services:
- Digital Marketing
- Social Media Marketing
- Email Marketing
- Advertising
- Branding
- Show more
- Location
- Tuscaloosa, Alabama
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Bring your brand to life through captivating storytelling with Story Orb, a Full Service Digital Marketing Agency focusing, creative design, social media management, Web design & branding...
Top Services:
- Social Media Marketing
- Content Marketing
- Branding
- Web Design
- Digital Marketing
- Show more
- Location
- Abu Dhabi, United Arab Emirates
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
Full-service digital agency specializing in interior designers, architects, artists and luxury brands. Our services include branding, social media marketing and high-end web design. With an artist's touch, we aim to deliver extraordinary results to the most discerning clients with heartfelt service...
Top Services:
- Web Design
- Branding
- Digital Marketing
- SEO
- Logo Design
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Portfolios Count
- 8 Projects Listed
TRON is a BREAKTHROUGH FULL STACK CREATIVE MARKETING AGENCY where daring ideas meet strategic execution, blending CREATIVITY, TECHNOLOGY and DATA to unlock brand potential and deliver measurable growth...
Top Services:
- Video Production
- Social Media Marketing
- Creative Services
- Content Marketing
- Branding
- Show more
- Location
- Ho Chi Minh, Vietnam
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 8 Projects Listed
Full-service creative and digital marketing agency with studios in Beirut and Doha. Swot Creative Hub builds brands, content and campaigns for hospitality, F&B, luxury, automotive, sport, finance and consumer brands across the GCC and Levant, with strategy, production, CGI, web and paid media all handled...
Top Services:
- Branding
- Social Media Marketing
- Digital Marketing
- SEO
- AEO
- Show more
- Location
- Dbaye, Lebanon
- Number of Employees
- Under 49
- Average Hourly Rate
- $80/hr
- Portfolios Count
- 8 Projects Listed
Visible Logic is based in Portland, Maine and has a long, successful history of helping B2B companies, associations, startups, technology-based products and businesses in niche industries...
Top Services:
- Digital Marketing
- Branding
- Social Media Marketing
- PPC
- Graphic Design
- Show more
- Location
- Portland, Maine
- Number of Employees
- Under 49
- Average Hourly Rate
- $135/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
We are celebrating 10 years of producing commercials, documentaries, animated, promotional, institutional and corporate in high format for film, television, web and emerging platforms...
Top Services:
- Video Production
- Audio Production
- Digital Marketing
- Social Media Marketing
- Content Marketing
- Show more
- Location
- Bogota, Colombia
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 9 Projects Listed
No matter if you need simple or complex things, we work to leave the project with the face of your company, connecting all possible media, for the easy location of your customers. We do not just create websites or campaigns, we make all your ideas and dreams come true, we count on several satisfied customers...
Top Services:
- Media Buying
- Web Design
- Social Media Marketing
- Location
- Barueri, Brazil
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
smallnormous
Award WinnerRecipient of a Best Design Award for outstanding work.In a sea of countless marketing agencies, all vying for your attention, what sets our Wix website design company apart? Our unwavering dedication to providing your business with nothing short of excellence. This includes passion, expertise, and an unbreakable commitment to your satisfaction...
Top Services:
- Web Design
- Branding
- PPC
- SEO
- Content Marketing
- Show more
- Location
- Santa Rosa, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 6 Projects Listed
Brand and Go-to-Market Consultancy for MedTech, Startups, and Entrepreneurs...
Top Services:
- Branding
- Graphic Design
- Logo Design
- Web Design
- Digital Marketing
- Show more
- Location
- Newport Beach, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
GO Communications prides itself as being among the top PR and communications agencies in Malaysia, as attested by our clients and the media and business communities at large. Our edge is in our unique beyond-the-box approach to media relations, as well as traditional and digital public relations.How we do...
Top Services:
- Digital Marketing
- Social Media Marketing
- Content Marketing
- Public Relations
- Show more
- Location
- Selangor, Malaysia
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Portfolios Count
- 4 Projects Listed
Unlock your full marketing potential with MTA - tell us about your needs during 45 min. discovery call!...
Top Services:
- Digital Marketing
- PPC
- SEO
- Web Design
- Big Data Analytics
- Show more
- Location
- Poznan, Poland
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $99/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 9 Projects Listed
Oruga is a regional agency, focused on the Latam market. With 18 years of experience and located in 5 latin american capitals, Oruga creates succesfull digital strategies capables of generating leads and sales. We measure our performance with results to provide our clients with the best ROI...
Top Services:
- Web Design
- Digital Marketing
- eCommerce
- SEO
- Social Media Marketing
- Show more
- Location
- Miami, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $45/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 8 Projects Listed
We are a creative agency focused on strategy, design, and advertising. Our mission is to develop brands that are bold, powerful, and unforgettable...
Top Services:
- Digital Strategy
- Web Design
- SEO
- Media Buying
- Social Media Marketing
- Show more
- Location
- Meridian, Idaho
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 8 Projects Listed
We create websites that not only look amazing, but also work perfectly. From modern website design and development to custom web development for your business. We also offer organic SEO...
Top Services:
- Web Design
- Web Development
- SEO
- Social Media Marketing
- Mobile App Development
- Show more
- Location
- Bogota, Colombia
- Number of Employees
- Under 49
- Average Hourly Rate
- $58/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 6 Projects Listed
Maison MRKT runs performance marketing for premium and luxury ecommerce brands from New York. Founded in 2014, the agency has driven more than $1 billion in ecommerce GMV across fashion, beauty, fragrance, and home, for clients including Carolina Herrera, Lacoste, and D.S. & Durga...
Top Services:
- Affiliate Marketing
- PPC
- Media Buying
- Digital Marketing
- Social Media Marketing
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 8 Projects Listed
We are a Pittsburgh SEO company dedicated to helping our clients reach the top of Google's search engine ranking...
Top Services:
- SEO
- Email Marketing
- PPC
- Content Marketing
- Digital Marketing
- Show more
- Location
- Pittsburgh, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $1,000 - $10,000
Traditional video production is expensive, time-consuming, and complicated.We handle your video end-to-end, taking care of all the creative details and marketing research, so you can focus on what you do, while we produce a video that sells for your business.Studies show that 87% of consumers say...
Top Services:
- Video Production
- Video Marketing
- Social Media Marketing
- Event Marketing
- Branding
- Show more
- Location
- Kansas City, Missouri
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 6 Projects Listed
Pivot & Pilot provides branding and re-branding, we have also helped clients create catalogs, packaging, logos, paid campaigns, influencer marketing, print collateral, and video content services in Vancouver B.C area...
Top Services:
- Web Design
- Branding
- Social Media Marketing
- Logo Design
- Graphic Design
- Show more
- Location
- Vancouver, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
Imagine your business owning its brand category. Some of the best films are 30-second trailers. Beautiful Calf is a boutique and digital marketing agency with an international film & TV division. We brand your business by applying the same sales and story techniques to film and marketing. Our marketing team...
Top Services:
- Digital Marketing
- Email Marketing
- Social Media Marketing
- Audio Production
- Video Production
- Show more
- Location
- Moncton, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Portfolios Count
- 5 Projects Listed
Meet LAVIDGE, an employee-owned ad agency specializing in discovering and communicating insights which engage, motivate and inspire. From building brand awareness to driving revenue and from positioning thought leaders to enhancing perceptions, its why we do what we do...
Top Services:
- Advertising
- Branding
- PPC
- Digital Services
- Web Design
- Show more
- Location
- Phoenix, Arizona
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $150/hr
We're committed to providing high-quality solutions that enhance our client's online presence and boost their business growth. Contact us today to take your brand to the next level...
Top Services:
- Web Design
- eCommerce Development
- Web Development
- WordPress Website Design
- Email Marketing
- Show more
- Location
- Middletown, Delaware
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
We are India's leading IT consulting company with expertise in providing SAAS & SAAP solutions, corporate branding, UI/UX designing, E-commerce and portal development, Android & IOS mobile apps development, customized ERP software solutions, and digital marketing services for business brands. We encourage...
Top Services:
- Web Design
- Digital Marketing
- Social Media Marketing
- SEO
- eCommerce
- Show more
- Location
- Nagpur, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
We design and develop beautiful Squarespace and Shopify websites, help brands build strong online strategies and turn visitors into clients...
Top Services:
- eCommerce Development
- Digital Marketing
- UI/UX Design
- eCommerce
- Social Media Marketing
- Show more
- Location
- Amsterdam, Netherlands
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 9 Projects Listed
Our systems combine Local SEO, Generative Engine Optimization (GEO), and AI sales management to ensure the 2,500+ leads we generate across our accounts weekly don't just call they book while you focus on the job...
Top Services:
- Digital Marketing
- Social Media Marketing
- PPC
- Video Marketing
- SEO
- Show more
- Location
- St. Petersburg, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $80/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
A Rockhampton Marketing Agency aimmed at helping local businesses thrive...
Top Services:
- Social Media Marketing
- SEO
- Digital Marketing
- Digital Services
- Graphic Design
- Show more
- Location
- Rockhampton, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
BNL Media Consulting is the unicorn in a sea of copy-paste marketing agencies. Were a Vancouver-based, social-first creative agency helping brands get discovered, build real community, and become the kind of business people remember, recommend, and rave about...
Top Services:
- Social Media Marketing
- Creative Services
- Graphic Design
- Print Design
- Content Marketing
- Show more
- Location
- North Vancouver, Canada
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Welcome to FlyMedia, the beating heart of digital innovation in Singapore. Born in 2023, we've become the pulse of cutting-edge digital marketing, transforming businesses into digital dynasties through strategic social media marketing solutions...
Top Services:
- Social Media Marketing
- Digital Marketing
- Content Marketing
- Advertising
- Show more
- Location
- Singapore, Singapore
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Maryland Heights Missouri SEO Company...
Top Services:
- Web Design
- SEO
- Social Media Marketing
- Digital Marketing
- Advertising
- Show more
- Location
- St. Louis, Missouri
- Number of Employees
- Under 49
- Average Hourly Rate
- $60/hr
- Minimal Budget
- $1,000 - $10,000
Comfort Media Group is the leading provider of digital & social media marketing strategies and solutions to home services contractors in North America...
Top Services:
- Email Marketing
- Social Media Marketing
- SEO
- Video Marketing
- Content Marketing
- Show more
- Location
- Philadelphia, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $25,000 - $50,000
Stevens & Tate Marketing is a full-service creative, marketing, and advertising firm based in Chicago that serves clients nationwide. We are experts in website design, martech, search engine optimization, social media, interactive advertising, package design, media buying, and broadcast advertising...
Top Services:
- Digital Marketing
- Branding
- Print Design
- Package Design
- Email Marketing
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 11 Projects Listed
We help leaders create places people love.Take your organization's projects from good intentions to great outcomes. People count on you to create better opportunities and more vibrant experiences.Hersick + Webster helps leaders create success by turning understanding into opportunity...
Top Services:
- Branding
- Logo Design
- UI/UX Design
- Web Development
- Web Design
- Show more
- Location
- Eugene, Oregon
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 6 Projects Listed
We are a creative studio specialising in Web Design,Visual Identity Design & Video Editing. We build captivating, high-performing websites and visual identities that stand out and drive business growth.We are your go-to team for transforming your vision into reality...
Top Services:
- Logo Design
- Web Design
- Branding
- Digital Marketing
- Graphic Design
- Show more
- Location
- Czerniewice, Poland
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 6 Projects Listed
Healthtech Marketing Solutions is a specialist healthcare marketing agency helping MedTech, pharmaceutical, medical device, and health businesses to grow. Healthcare knowledge combined with strategy, digital marketing, SEO, branding, content & website solutions to create stronger brands & long-term success...
Top Services:
- Digital Marketing
- SEO
- Digital Strategy
- Branding
- Content Marketing
- Show more
- Location
- Sydney, Australia
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $150/hr
- Portfolios Count
- 1 Project Listed
Ignited is a dynamic marketing and business consultancy rooted in the start-up era. With a founding team that led the turnaround of Activision, we bring unparalleled expertise in driving measurable growth. Our unique blend of strategic consulting and digital communications empowers our clients to gain a...
Top Services:
- Digital Marketing
- Advertising
- Content Marketing
- Social Media Marketing
- Video Production
- Show more
- Location
- Manhattan Beach, California
- Number of Employees
- Under 49
- Minimal Budget
- $50,000 & Up
- Portfolios Count
- 6 Projects Listed
Discover unparalleled digital solutions tailored for Australian SMBs! With 7 years of expertise and a dedicated in-house team, we offer fixed-price website design and result-guaranteed SEO services. Transform your online presence confidently with our proven track record in Australian markets. Contact us today...
Top Services:
- SEO
- Digital Marketing
- Web Design
- Social Media Marketing
- PPC
- Show more
- Location
- Drummoyne, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Verve Marketing Group award-winning creative and strategic marketing agency based in Chicago...
Top Services:
- Branding
- Digital Marketing
- SEO
- Web Design
- Social Media Marketing
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 8 Projects Listed
Our mission is to empower businesses and organizations to achieve their goals by solving digital marketing problems through innovative solutions and unparalleled customer service...
Top Services:
- Web Development
- SEO
- Web Design
- Digital Marketing
- UI/UX Design
- Show more
- Location
- St. Louis, Missouri
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 4 Projects Listed
(W)right On Communications is an award-winning PR and strategic communications agency trusted since 1998. We help brands in tech, clean energy, healthcare, tourism and more earn visibility in media and on AI platforms through savvy, imaginative, trusted storytelling across media platforms...
Top Services:
- Public Relations
- Social Media Marketing
- Graphic Design
- Digital Marketing
- Branding
- Show more
- Location
- San Diego, California
- Number of Employees
- Under 49
- Portfolios Count
- 3 Projects Listed
As digital marketing experts, we create engaged communities that drive real customer growth and boost your sales.Serving businesses across USA, Chile & Latin America with proven strategies tailored to your market.Fluent in Spanish to connect deeply with your audience.Hablamos español...
Top Services:
- Digital Marketing
- Email Marketing
- Content Marketing
- Digital Strategy
- Web Design
- Show more
- Location
- Santiago, Chile
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 4 Projects Listed
Welcome to Brayne Digital, your premier destination for cutting-edge digital marketing solutions. Located in the heart of Cavite at the Bliss & Flair Commercial Building in Dasmarinas, we are a dynamic team of creative minds, tech enthusiasts, and marketing experts dedicated to elevating your brand...
Top Services:
- Web Development
- WordPress Website Design
- eCommerce Development
- Digital Services
- Social Media Marketing
- Show more
- Location
- Dasmariñas, Philippines
- Number of Employees
- Under 49
- Average Hourly Rate
- $15/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
Services4Amazon is a comprehensive Amazon consulting agency and Amazon Certified Partner, offering a wide range of solutions tailored to meet all Amazon-related needs under one roof. With our expertise and certification, we deliver comprehensive services to ensure our clients' success in navigating the...
Top Services:
- Social Media Marketing
- Content Marketing
- SEO
- PPC
- Advertising
- Show more
- Location
- Plainview, New York
- Number of Employees
- 500 - 999
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
Mindful web and mobile design, error-free coding, and social media marketing services for established businesses and young entrepreneurs...
Top Services:
- Web Design
- Web Development
- UI/UX Design
- WordPress Website Design
- eCommerce Development
- Show more
- Location
- Glendale, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
GrowthSpurt Strategies LLC is a New Jersey mental health marketing consultancy led by Laura Bailey-Wickins, helping therapy practices attract new clients through strategy-first marketing...
Top Services:
- SEO
- Social Media Marketing
- Content Marketing
- Digital Marketing
- Digital Strategy
- Show more
- Location
- North Arlington, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Woodsmall Marketing Group listens and works with you to make sure your brand resonates with your customer through every touchpoint. Their clients depend on them to understand their business goals and bring them measurable results that drive growth...
Top Services:
- Social Media Marketing
- Digital Marketing
- Content Marketing
- Web Development
- Public Relations
- Show more
- Location
- Olathe, Kansas
- Number of Employees
- Under 49
- Average Hourly Rate
- $145/hr
- Minimal Budget
- $1,000 - $10,000
AGP MEDIA is an owner-managed Internet agency managed by Andreas Gaide together with his business partner Bernhard Emig.We stand for digital craftsmanship close to people and above all for people. Personal contact with our customers and long-term partnerships are very important to us...
Top Services:
- Social Media Marketing
- SEO
- PPC
- WordPress Website Design
- Web Design
- Show more
- Location
- Finsing, Germany
- Number of Employees
- Under 49
Topnotch SEO is a team of New Zealand-based SEO experts committed to helping businesses get the visibility they need to grow exponentially. With years of experience in achieving top results for our customers, we create tailor-made plans that are unrivalled and designed to deliver quality and maximum impact...
Top Services:
- Social Media Marketing
- SEO
- Advertising
- Branding
- Logo Design
- Show more
- Location
- Auckland, New Zealand
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Paragon Flow is a full service Marketing, Branding and Development Company that has worked with over 100 happy clients around the globe. We've done everything from a logo for a local business to launching a multi-million impression global esports tournament. We have a wide range of experience and talent, and...
Top Services:
- PPC
- SEO
- Digital Marketing
- Social Media Marketing
- WordPress Website Design
- Show more
- Location
- Milwaukee, Wisconsin
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
We specialize in web and app development, online marketing, reputation management, business consulting, sales and customer service training, photo & video production, and especially conversion rate optimization...
Top Services:
- SEO
- Web Design
- Video Production
- Social Media Marketing
- Show more
- Location
- Tucson, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Techtadd is an innovative digital marketing firm with a worldwide presence. Our professional team of digital aficionados, designers, and developers is ready to aid in the success of your organization. We offer your ideas the distinctive touch of our expertise, developing designs that make your dreams a...
Top Services:
- Digital Marketing
- Social Media Marketing
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
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Social Media Marketing Specializations
Services Related to Social Media Marketing
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
4.8
4.8Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
6 Frequently Asked Questions About Social Media Marketing Companies
What services do social media marketing companies provide?
Social media marketing companies provide a comprehensive range of services that span strategy development, content creation, and optimization. Here are some of their core services:
- Social media strategy
- Content creation
- Paid social
- Community management
- Influencer marketing
- Analytics and reporting
Some companies also offer broader digital marketing services, including search engine optimization (SEO), paid media, email marketing, video marketing, public relations (PR), and landing page optimization.
What social media channels should your business prioritize?
For business-to-business (B2B) organizations, LinkedIn is often a top priority, while X may also be useful, depending on your industry and whether real-time conversations matter to your brand.
For business-to-consumer (B2C) brands targeting younger consumers, YouTube, Instagram, and TikTok are often stronger options.
According to the Pew Research Center, 95% of 18-29-year-olds use YouTube, followed by Instagram at 80% and TikTok at 63%.
A reputable social media marketing company should recommend a channel mix based on your goals, target audience behavior, and the type of content you can produce consistently.
When should you partner with a content creator vs. an influencer?
Partner with a content creator for asset creation. Conversely, choose an influencer for the audience. Here are more details about the differences between each to help you with your decision:
| Content Creator | Influencer | |
| Who are they? | Experts in their specific field who create engaging and educational content for a specific topic, niche, or format | Individuals with an established audience who can shape opinions and promote brands, products, or ideas |
| Content examples |
|
|
| Best for |
|
|
How to measure the ROI of your social media efforts?
To measure the return on investment of your social media efforts, first clarify the business outcome you want to achieve with your social media campaign. For example, generating leads, sales, or demo requests.
Next, track key performance indicators (KPIs) tied to that goal, such as engagement rate, click-through rate, conversion rate, cost per lead, and return on ad spend (ROAS). Use attribution models, analytics tools, and UTM parameters to connect social activities to business results.
Industry benchmarks can provide helpful context, but they vary by platform, industry, and methodology. Here are benchmarks from an Emplifi research report to help you gauge campaign performance:
- Instagram
- Median engagement rate: 16.9%
- Cost per mille (CPM): ~$2.50, with ad spend per account reaching $5,100
- Facebook
- Median engagement rate: 1.4%-2.5%
- CPM: ~$1.40-$1.70, with ad spend per account reaching $8,500-$11,200
- TikTok
- Median engagement rate: 27.6%
- CPM: ~$1.00-$1.30, with ad spend per account reaching $14,900
How long until you see the results of your social media marketing campaigns?
Paid social campaigns generate results within a few days or weeks, but organic social media may take at least 3 months.
For organic social media, you might see initial follower growth and engagement within the first few weeks of regular posting. After 1-3 months, your account may gain traction as content performance improves, and audience engagement becomes more consistent.
By months 3-6, you may start producing qualified leads, stronger brand recall, and sales impact, especially for newer brands that are still building and refining their strategies.
Paid media campaigns, by contrast, can generate visibility, traffic, and conversions within days or weeks, but long-term performance will depend on creative quality, targeting, budget, and optimization efforts.
Ultimately, the time required to see meaningful results depends on your brand awareness, content quality, posting consistency, audience targeting, offer strength, and your broader marketing strategy.
What are the top social media marketing companies?
We have curated a list of top social media companies on DesignRush across multiple price points, so you can identify a vendor within your budget.
| High budget: $50,000+ |
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| Low budget: $25,000-$50,000 |
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Beyond budget, our agency directory allows you to filter agency profiles by location, area of expertise, agency reviews, client types, team size, and hourly rates.
Latest Trends Related to Social Media Marketing
