The wrong social media companies can leave you with off-brand content, weak engagement, and wasted ad spend. Instead, browse our directory of vetted agencies that know how to turn posts into pipeline.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Harpa Legal Marketing stands as a full-service legal marketing agency, boasting a dedicated team of over 45 professionals who have transitioned from practicing law to excelling in legal marketing. With our firsthand experience in the legal field, we deeply comprehend the needs of law firms and aim to...
Top Services:
- Reputation Management
- Digital Marketing
- Social Media Marketing
- SEO
- PPC
- Show more
- Location
- London, United Kingdom
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $1,000 - $10,000
Web design company based in Coventry, UK, specializing in creating user-friendly websites with a strong focus on Search Engine Optimization (SEO) strategies, aiming to improve online visibility and business growth through their design and development services...
Top Services:
- Web Design
- WordPress Website Design
- eCommerce Development
- Web Development
- Branding
- Show more
- Location
- Coventry, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
Luminary Software is a leading Canadian digital marketing agency specializing in web design, SEO, AI SEO, AI Visibility, and Generative Engine Optimization (GEO). We help businesses rank higher, get discovered by AI platforms, generate qualified leads, and accelerate online growth...
Top Services:
- Web Design
- Web Development
- Digital Strategy
- eCommerce Development
- SEO
- Show more
- Location
- Calgary, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $80/hr
- Minimal Budget
- $1,000 - $10,000
For over three decades, we've specialized in crafting marketing programs that enhance performance and future-proof our partners businesses. Add our expertise to your toolbox and build a marketing funnel that is consistent, measurable, and scalable...
Top Services:
- Social Media Marketing
- SEO
- Advertising
- Content Marketing
- Digital Marketing
- Show more
- Location
- Edina, Minnesota
- Number of Employees
- Under 49
We are a Global #InfluencerMarketing Agency.We empower brands to go #AboveAndBeyond.Storytelling is in our DNA...
Top Services:
- Social Media Marketing
- Advertising
- Video Marketing
- Digital Marketing
- Product Design
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
We merge design and technology to connect the dots in dental care, helping dentists to make meaningful connections with patients and create open dental access...
Top Services:
- Social Media Marketing
- Digital Marketing
- PPC
- Graphic Design
- Branding
- Show more
- Location
- Toronto, Canada
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Dream Farm Agency is a character-driven marketing agency that delivers marketing communication solutions by creating and activating brand mascots and virtual characters as long-term brand assets...
Top Services:
- Branding
- Creative Services
- Digital Marketing
- Video Marketing
- Social Media Marketing
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Portfolios Count
- 5 Projects Listed
The biggest companies in the world choose our team and now you can too. Experience world class service and results you can count on. Our modular pricing makes sure you only pay for the services you need. No matter if you need strategy, design, content creation or to buy media, we can even work white label. We...
Top Services:
- Social Media Marketing
- Content Marketing
- Event Marketing
- Video Production
- Graphic Design
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
Bend Marketing is a boutique agency in South Bend, Indiana, specializing in WordPress design, SEO, paid media, and social media. With experience working with Fortune 500 companies, we deliver results-driven strategies to help established brands grow and thrive online...
Top Services:
- WordPress Website Design
- Web Development
- SEO
- Social Media Marketing
- PPC
- Show more
- Location
- South Bend, Indiana
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
Our brand pillars embody the characteristics or attributes of who we are. They are made up of our beliefs, culture, philosophy, values and strengths, all of which underpin how we express our brand...
Top Services:
- Digital Services
- Branding
- Social Media Marketing
- Location
- Hong Kong, Hong Kong
- Number of Employees
- Under 49
- Portfolios Count
- 3 Projects Listed
We are a Sydney-based boutique digital agency comprising a dynamic team of local designers, digital marketers, social media experts, and content creators. Our primary focus is on Social Media Marketing and Advertising, where we excel in crafting and sharing exceptional, engaging, and creative content. We...
Top Services:
- Advertising
- Digital Marketing
- Social Media Marketing
- Location
- Sydney, Australia
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Transform your company with a digital first approach with Melbourne's best award winning digital agency servicing clients Australia-wide. Full service across digital strategy, custom websites and eCommerce to high performance digital marketing services...
Top Services:
- Digital Marketing
- Email Marketing
- Social Media Marketing
- SEO
- eCommerce Development
- Show more
- Location
- Melbourne, Australia
- Number of Employees
- Under 49
- Portfolios Count
- 3 Projects Listed
Strategic UX and design.Bespoke, multi-platform programs.Connection and engagement.Authentic storytelling and public relations.Leveraging our experience, humility, and values, Anomali by Design connects with peoplewherever they're at, agnostic of circumstance...
Top Services:
- Design Services
- Product Design
- UI/UX Design
- Digital Marketing
- Social Media Marketing
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $180/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 3 Projects Listed
We're The Rebels In The Room, Stirring Up A HOT MESS Of Creative Genius! At Ecompapi, Papis on a mission to supercharge your business. Take the marketing load off your plate, so you can be the boss of your business. We're your brands ultimate marketing sidekick always useful, relentlessly innovative, and...
Top Services:
- Digital Marketing
- Branding
- Web Development
- SEO
- Social Media Marketing
- Show more
- Location
- Surry Hills, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $35/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 8 Projects Listed
Vestra Inet is a Canadian custom software development company specializing in custom ERP, workflow automation, manufacturing, and inventory management software. It also provides web design, web development, and SEO services...
Top Services:
- Software Development
- ERP Consulting
- Web Design
- Web Development
- SEO
- Show more
- Location
- Ontario, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $37/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 3 Projects Listed
XLNC Digital is a full-service digital agency passionate about empowering small businesses and entrepreneurs with bold, innovative solutions. We specialize in website design, branding, e-commerce, and digital marketing strategies that drive growth and visibility. Our team blends creativity with technology to...
Top Services:
- Branding
- Web Design
- Digital Marketing
- eCommerce Development
- Social Media Marketing
- Show more
- Location
- Frisco, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $85/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 8 Projects Listed
liesljeanette.com takes a personalised approach to implement website development, social media marketing, display advertising and graphic design to create a brand unique to your business and connect you with your target audience. This full-circle digital marketing strategy will give your business an edge as...
Top Services:
- Digital Marketing
- SEO
- Social Media Marketing
- Email Marketing
- Logo Design
- Show more
- Location
- Pretoria, South Africa
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
Rooster is a cutting edge independent PR & digital communications agency connecting brands & businesses with their target audiences. We generate media endorsement & audience engagement to deliver a real commercial advantage for our clients...
Top Services:
- Digital Marketing
- Social Media Marketing
- Public Relations
- Branding
- Reputation Management
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $170/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
HubShout provides white label SEO and PPC services for digital marketing agencies, web design agencies, traditional advertising agencies and other companies looking to add SEO and PPC to their service offering...
Top Services:
- SEO
- Social Media Marketing
- Content Marketing
- eCommerce
- Digital Marketing
- Show more
- Location
- Rochester, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Boost your local business authority with AZ Citation Services...
Top Services:
- Digital Marketing
- Social Media Marketing
- SEO
- Branding
- AI Development
- Show more
- Location
- Arlington, Virginia
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Bespoke Media Marketing (BMM) is a multicultural marketing and consulting agency specializing in Motion Picture & Television known for creating compelling, customized campaigns for independent filmmakers and studios to expose their content and brand partners to the power of the $3.9-trillion multicultural...
Top Services:
- Digital Marketing
- Social Media Marketing
- Content Marketing
- Video Marketing
- Web Design
- Show more
- Location
- West Hollywood, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Web Site, E-commerce and SEO Development Company From Riga ( Latvia, EU )...
Top Services:
- Social Media Marketing
- Content Marketing
- SEO
- Web Development
- Branding
- Show more
- Location
- Riga, Latvia
- Number of Employees
- 1000 & Up
- Portfolios Count
- 3 Projects Listed
Freelancers HUB is a premier digital marketing agency based in London, Ontario, dedicated to delivering innovative and results-driven solutions for businesses of all sizes...
Top Services:
- Digital Marketing
- Social Media Marketing
- PPC
- Web Development
- Logo Design
- Show more
- Location
- London Ontario, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $15/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
We specialize in crafting high-converting direct response video ads tailored for social media platforms like Facebook, Instagram, YouTube and TikTok...
Top Services:
- Video Production
- Advertising
- Creative Services
- Social Media Marketing
- Video Marketing
- Show more
- Location
- San Diego, California
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Moca Lab is a full-service creative marketing agency that positions itself as an integrated ecosystem for modern brands. Combining branding, content creation, media strategy, performance marketing, CRM, and data analysis, the agency focuses on building complete marketing systems rather than isolated...
Top Services:
- Branding
- Social Media Marketing
- Content Marketing
- CRO
- PPC
- Show more
- Location
- Florianópolis, Brazil
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Sport marketing, as offered by Creatitive, stands as a comprehensive service within their repertoire of digital marketing solutions...
Top Services:
- Branding
- Social Media Marketing
- SEO
- Digital Marketing
- Web Design
- Show more
- Location
- Gilbert, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
CANZ Marketing is a results-driven digital marketing agency specializing in helping E-commerce and B2B businesses achieve rapid growth through paid acquisition strategies such as Facebook ads, Twittwe marketing, Instagram ads, Google ads, YouTube, and LinkedIn...
Top Services:
- SEO
- Social Media Marketing
- Digital Marketing
- PPC
- WordPress Website Design
- Show more
- Location
- San Diego, California
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
At Pursocial, we help you leverage the true power of social media to generate sales and build social media presence simultaneously...
Top Services:
- Email Marketing
- Social Media Marketing
- Creative Services
- Branding
- eCommerce Development
- Show more
- Location
- Toronto, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
We create UGC for brands according to real-time trends and help them meet engaged audiences using data-driven technology...
Top Services:
- Digital Services
- Video Production
- Graphic Design
- Creative Services
- CRO
- Show more
- Location
- Ra'anana, Israel
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Beast Creative Agency helps brands grow through AI-enhanced digital marketing, bold creative strategy, and data-driven campaigns built to generate measurable results...
Top Services:
- SEO
- IT Services
- Mobile App Development
- CRM Consulting
- Cloud Consulting
- Show more
- Location
- Helotes, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Liquid Light Design & Marketing specializes in crafting modern, high-impact websites for professionals, startups, and established businesses. Our expertise spans custom web design, comprehensive branding strategies, SEO marketing to enhance online visibility, and AI-driven business consulting for smart...
Top Services:
- Web Design
- Branding
- SEO
- Social Media Marketing
- AI Development
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Think It First is a digital strategy consultancy, specializing in web design, app development, and marketing...
Top Services:
- Web Design
- Web Development
- Digital Services
- Digital Marketing
- Mobile App Development
- Show more
- Location
- Philadelphia, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 5 Projects Listed
Grow Business is a Cambridge-based digital agency specializing in comprehensive development and marketing solutions. We offer services including e-commerce development, Amazon FBA management, website and app creation, and targeted digital marketing strategies across platforms like Google and Meta...
Top Services:
- eCommerce
- SEO
- eCommerce Development
- PPC
- CRO
- Show more
- Location
- Cambridge, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $15/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 5 Projects Listed
AI-Enhanced Web, Design & Automation We Turn Clicks Into Clients and Busywork Into Workflows...
Top Services:
- Web Design
- AI Development
- Web Development
- UI/UX Design
- Software Development
- Show more
- Location
- Surigao, Philippines
- Number of Employees
- Under 49
- Average Hourly Rate
- $10/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
We are a personalized full digital agency, that emphasizes quality, user experience and speed. We offer Web and App Services, Marketing, Brand services, and Funding for our clients. We strive to offer services to everyone no matter what step of their business they are in...
Top Services:
- Software Development
- AI Development
- Email Marketing
- Social Media Marketing
- SEO
- Show more
- Location
- Atlanta, Georgia
- Number of Employees
- Under 49
- Portfolios Count
- 5 Projects Listed
Zealth Digital Marketing specializes in UI/UX website and web application design and development. They’re experts in CMS systems such as WordPress, building custom themes, plugins, as well as on-going support and maintenance...
Top Services:
- Web Design
- WordPress Website Design
- eCommerce Development
- Web Development
- Digital Marketing
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $90/hr
- Minimal Budget
- $1,000 - $10,000
ELM Creative, Inc. is a full-service boutique digital marketing agency offering a wide variety of branding and digital marketing services to grow your business...
Top Services:
- Digital Marketing
- Web Design
- eCommerce Development
- SEO
- Social Media Marketing
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
We specialize in designing stunning websites in Namibia. We can create a visually captivating and fully functional website that aligns with your unique goals and brand identity...
Top Services:
- Web Design
- Digital Marketing
- Content Marketing
- SEO
- Social Media Marketing
- Show more
- Location
- Windhoek, Namibia
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
Web Wizard is a professional web design and development company providing bespoke, SEO-friendly website solutions for small businesses and startups across Ireland. We specialize in affordable WordPress websites, Shopify e-commerce development and custom web applications built for performance and search engine...
Top Services:
- Web Design
- Web Development
- eCommerce Development
- Graphic Design
- Social Media Marketing
- Show more
- Location
- Delvin, Ireland
- Number of Employees
- Under 49
- Average Hourly Rate
- $60/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
At The Simple Touches, we focus on supporting agents with branding and marketing services for their businesses and listings. We specialize in branding and social media marketing (i.e. organic reach, paid ads, etc.) We offer both a la carte and bundle options, as well as social media coaching memberships...
Top Services:
- Digital Marketing
- Social Media Marketing
- Location
- Sacramento, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
Unicore Group is a leading provider of comprehensive business solutions, specializing in outsourcing, outstaffing, on-demand design, and digital marketing. With our team of experts and a client-centric approach, we empower businesses to optimize their operations, enhance their brand presence, and achieve...
Top Services:
- Digital Services
- Social Media Marketing
- Location
- Kyiv, Ukraine
- Number of Employees
- Under 49
- Average Hourly Rate
- $35/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
We are a digital agency based in Leeds, UK. Our team are passionate about all things digital and produce outstanding web design and bespoke SEO solutions for your business. We've helped many companies along the way, from small businesses to nationwide enterprises. We launch your ideas, boost your online...
Top Services:
- Web Design
- PPC
- Social Media Marketing
- eCommerce
- Digital Marketing
- Show more
- Location
- Leeds, United Kingdom
- Number of Employees
- Under 49
- Portfolios Count
- 3 Projects Listed
The Peachy Company is not your average marketing agency. We are a growth partner that holds ourselves accountable to your profit.To accomplish this we use top-to-bottom strategy, meaningful growth metrics and a powerful selection of full-funnel marketing services to help you achieve profitable and...
Top Services:
- Advertising
- PPC
- Social Media Marketing
- Direct Marketing
- Media Buying
- Show more
- Location
- Excelsior Springs, Missouri
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
We propose the most effective communication solutions in the private, state and public sectors. We create content, popularise and form reputation...
Top Services:
- Reputation Management
- Public Relations
- Social Media Marketing
- Creative Services
- Graphic Design
- Show more
- Location
- Lviv, Ukraine
- Number of Employees
- Under 49
- Portfolios Count
- 3 Projects Listed
South Coast Inbound is a digital marketing agency with physical locations in Providence, RI, Warren, RI, and Swansea, MA. We help local businesses generate more leads and customers through Local SEO, SEO, website design, Google Ads and AI Search Optimization...
Top Services:
- SEO
- Digital Marketing
- Social Media Marketing
- PPC
- Web Design
- Show more
- Location
- Swansea, Massachusetts
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
Wise Key Solutions offers comprehensive Digital Marketing and IT Solutions Globally. Our services include Branding, Digital Marketing, Web and Mobile App Design, Video Animation, SEO, and more. With a focus on delivering outstanding end-to-end services, our experienced team caters to client's needs with...
Top Services:
- Graphic Design
- Branding
- Logo Design
- Web Design
- Web Development
- Show more
- Location
- Denver, Colorado
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $20/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 8 Projects Listed
Uhura is a digital marketing and technology agency that creates digital strategies, applications and campaigns to reach and involve people with relevant content. We combine strategic excellence of consulting with the agility of an digital agency. We aspire to delivering excellent, user-centric digital...
Top Services:
- Digital Marketing
- SEO
- Social Media Marketing
- Content Marketing
- Web Design
- Show more
- Location
- Berlin, Germany
- Number of Employees
- Under 49
- Average Hourly Rate
- $95/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
SSP.ng is a marketing and advertising agency that offers creative solutions to businesses across a diverse range of sectors. Our services are aligned with global standards, and we strive to deliver exceptional results to our clients. We specialize in providing marketing solutions to businesses in various...
Top Services:
- Content Marketing
- SEO
- Email Marketing
- Social Media Marketing
- Direct Marketing
- Show more
- Location
- Lagos, Nigeria
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
HAZZE MEDIA's Creative Agency is beyond a traditional creative agency, with a speciality in editorial media and organic marketing in fashion, beauty, sports, hospitality, food, and lifestyle brands. We deliver branding, content, digital marketing, and PR designed for Gen Z & Millenial audiences - uniting...
Top Services:
- Creative Services
- Content Marketing
- Public Relations
- Branding
- Digital Marketing
- Show more
- Location
- Plano, Texas
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 7 Projects Listed
ndustrie-Contact is an established full service PR agency in Hamburg, Germany with more than 40 years of expertise. Reputable clients from Germany and worldwide entrust our team of experts with difficult communication jobs that have highly specific requirements. In addition to traditional press work, our...
Top Services:
- Social Media Marketing
- Public Relations
- Location
- Hamburg, Germany
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Social Media Marketing Specializations
Services Related to Social Media Marketing
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
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4.8Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
6 Frequently Asked Questions About Social Media Marketing Companies
What services do social media marketing companies provide?
Social media marketing companies provide a comprehensive range of services that span strategy development, content creation, and optimization. Here are some of their core services:
- Social media strategy
- Content creation
- Paid social
- Community management
- Influencer marketing
- Analytics and reporting
Some companies also offer broader digital marketing services, including search engine optimization (SEO), paid media, email marketing, video marketing, public relations (PR), and landing page optimization.
What social media channels should your business prioritize?
For business-to-business (B2B) organizations, LinkedIn is often a top priority, while X may also be useful, depending on your industry and whether real-time conversations matter to your brand.
For business-to-consumer (B2C) brands targeting younger consumers, YouTube, Instagram, and TikTok are often stronger options.
According to the Pew Research Center, 95% of 18-29-year-olds use YouTube, followed by Instagram at 80% and TikTok at 63%.
A reputable social media marketing company should recommend a channel mix based on your goals, target audience behavior, and the type of content you can produce consistently.
When should you partner with a content creator vs. an influencer?
Partner with a content creator for asset creation. Conversely, choose an influencer for the audience. Here are more details about the differences between each to help you with your decision:
| Content Creator | Influencer | |
| Who are they? | Experts in their specific field who create engaging and educational content for a specific topic, niche, or format | Individuals with an established audience who can shape opinions and promote brands, products, or ideas |
| Content examples |
|
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| Best for |
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How to measure the ROI of your social media efforts?
To measure the return on investment of your social media efforts, first clarify the business outcome you want to achieve with your social media campaign. For example, generating leads, sales, or demo requests.
Next, track key performance indicators (KPIs) tied to that goal, such as engagement rate, click-through rate, conversion rate, cost per lead, and return on ad spend (ROAS). Use attribution models, analytics tools, and UTM parameters to connect social activities to business results.
Industry benchmarks can provide helpful context, but they vary by platform, industry, and methodology. Here are benchmarks from an Emplifi research report to help you gauge campaign performance:
- Instagram
- Median engagement rate: 16.9%
- Cost per mille (CPM): ~$2.50, with ad spend per account reaching $5,100
- Facebook
- Median engagement rate: 1.4%-2.5%
- CPM: ~$1.40-$1.70, with ad spend per account reaching $8,500-$11,200
- TikTok
- Median engagement rate: 27.6%
- CPM: ~$1.00-$1.30, with ad spend per account reaching $14,900
How long until you see the results of your social media marketing campaigns?
Paid social campaigns generate results within a few days or weeks, but organic social media may take at least 3 months.
For organic social media, you might see initial follower growth and engagement within the first few weeks of regular posting. After 1-3 months, your account may gain traction as content performance improves, and audience engagement becomes more consistent.
By months 3-6, you may start producing qualified leads, stronger brand recall, and sales impact, especially for newer brands that are still building and refining their strategies.
Paid media campaigns, by contrast, can generate visibility, traffic, and conversions within days or weeks, but long-term performance will depend on creative quality, targeting, budget, and optimization efforts.
Ultimately, the time required to see meaningful results depends on your brand awareness, content quality, posting consistency, audience targeting, offer strength, and your broader marketing strategy.
What are the top social media marketing companies?
We have curated a list of top social media companies on DesignRush across multiple price points, so you can identify a vendor within your budget.
| High budget: $50,000+ |
|
| Low budget: $25,000-$50,000 |
|
Beyond budget, our agency directory allows you to filter agency profiles by location, area of expertise, agency reviews, client types, team size, and hourly rates.
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