The wrong social media companies can leave you with off-brand content, weak engagement, and wasted ad spend. Instead, browse our directory of vetted agencies that know how to turn posts into pipeline.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Pretoria-based IBSA Business Solutions is an ambitious business solutions organization. By our experience in branding, marketing, and communication, we help our customers develop, maintain, and maximize their company' public image. We provide solutions for branding, marketing, communication, and digital...
Top Services:
- Web Design
- Branding
- eCommerce Development
- Social Media Marketing
- Show more
- Location
- Pretoria, South Africa
- Number of Employees
- 50 - 99
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
502VILLE is a creative web and graphic design agency specializing in high-quality, fast-turnaround solutions for small to mid-sized businesses. Whether you need a website, branding, or marketing materials, we help entrepreneurs bring their vision to life with seamless, custom designs...
Top Services:
- Web Design
- Logo Design
- Graphic Design
- Social Media Marketing
- Show more
- Location
- Louisville, Kentucky
- Number of Employees
- Under 49
- Portfolios Count
- 3 Projects Listed
With 25+ years of experience, I support small businesses and entrepreneurs in creating impactful online presences through expertly crafted, high-performing Squarespace websites...
Top Services:
- Web Design
- SEO
- Social Media Marketing
- Logo Design
- Web Development
- Show more
- Location
- Whitby, Canada
- Number of Employees
- Under 49
- Portfolios Count
- 3 Projects Listed
Clarieo helps small and mid-sized businesses look credible, get found and win more customers. We design brands, build fast custom websites, and do SEO and AI search optimization, so your business shows up on Google and gets recommended by tools like ChatGPT. Short-form video and paid ads are available too...
Top Services:
- Web Design
- Web Development
- Branding
- SEO
- AEO
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
In-sphere is a Web agency specialized in Webdesign and Digital Marketing. Our experience allows us to offer a wide range of services to improve your Internet visibility, generate leads, increase your return on investment (ROI) or strengthen your brand image. At In-sphere, we only implement tailor-made...
Top Services:
- Web Design
- Digital Marketing
- Advertising
- SEO
- Social Media Marketing
- Show more
- Location
- Pau, France
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
Search Scientists is a PPC (pay-per-click) marketing agency based in Austin, Texas, focused on driving ROI through data-driven, science-based optimization. As a Google Premier Partner, they manage and scale paid-traffic campaigns for e-commerce businesses, blending technical expertise with transparent...
Top Services:
- Digital Marketing
- PPC
- Social Media Marketing
- eCommerce
- Show more
- Location
- Austin, Texas
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Understand Need of New Jersey Content & Social Media Marketing Company for establishing your business on online platforms...
Top Services:
- Digital Marketing
- Content Marketing
- Social Media Marketing
- Public Relations
- Show more
- Location
- Harrison, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $15/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Let's Bee Social is a full service music marketing and digital marketing agency that focuses on helping small to medium size businesses and entrepreneurs hone in on their brand's online presence. We specialize in SEO, organic social media marketing, brand management, graphic design, photography and...
Top Services:
- Digital Marketing
- SEO
- Social Media Marketing
- Branding
- Graphic Design
- Show more
- Location
- Orange County, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
Rally Frog helps interior designers, architects, and luxury builders win more of the right projects. We turn portfolios into pipelines that book consultations, lift average project value, and build local authority. Arizona based. Serving clients nationwide...
Top Services:
- Web Design
- Design Services
- Social Media Marketing
- Content Marketing
- WordPress Website Design
- Show more
- Location
- Chandler, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
Clark Five Design is a company that specializes in small business growth. Our approach has always been to marry brains and beautiful web design with the right web marketing strategies to enable a business to focus on the things they are good at while we take care of the rest...
Top Services:
- SEO
- Content Marketing
- PPC
- Email Marketing
- Digital Marketing
- Show more
- Location
- Albany, Oregon
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 2 Projects Listed
POP Creative is a Miami, FL based digital marketing agency that partners with small businesses, home service providers, medical organizations and national franchises to create innovative digital experiences, smart websites and aggressive digital marketing campaigns...
Top Services:
- Web Design
- SEO
- Digital Marketing
- PPC
- Social Media Marketing
- Show more
- Location
- Miami, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Portfolios Count
- 5 Projects Listed
Avant8 is full-service small business digital marketing agency. Our experienced and skilled team will deliver outstanding results for your business. Our expertise extends from web design to branding, logo creation to print, SEO to SMM. We also execute local search strategies, reputation management, press...
Top Services:
- Digital Marketing
- Logo Design
- Branding
- Web Design
- Social Media Marketing
- Show more
- Location
- Salt Lake City, Utah
- Number of Employees
- Under 49
- Portfolios Count
- 5 Projects Listed
At Samba were passionate about our work and creating sport marketing campaigns for our clients that really connect with their fans, wherever in the world theyre located and deliver exceptional ROI...
Top Services:
- Digital Marketing
- Branding
- Public Relations
- SEO
- Social Media Marketing
- Show more
- Location
- Miami, Florida
- Number of Employees
- 50 - 99
- Portfolios Count
- 5 Projects Listed
MUAVE Agency is a creative and consulting firm specializing in Branding, Marketing, and Business Consulting. We craft impactful brand identities, modern websites, and performance-driven strategies that connect with audiences and elevate businesses. Guided by our motto Creating Value & Altering Emotions, we...
Top Services:
- Branding
- Web Development
- Social Media Marketing
- PPC
- Creative Services
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
Kogital is a digital agency offering 360° digital marketing communication solutions, producing KPI based strategies and creative campaigns to increase their customers' return on investments. Our services are social marketing, digital media buying, Google Ads, creative design...
Top Services:
- Digital Marketing
- PPC
- Advertising
- Social Media Marketing
- Video Production
- Show more
- Location
- Istanbul, Turkey
- Number of Employees
- Under 49
- Average Hourly Rate
- $89/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
The company makes the necessary planning to have the messages of your brand and enterprise/organization be in the public eye consistently...
Top Services:
- Digital Marketing
- Public Relations
- Digital Services
- Branding
- Social Media Marketing
- Show more
- Location
- Istanbul, Turkey
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
We are a branding + digital agency who integrates strategy, planning, copy and design to create communications that ultimately cultivate a more meaningful connection between brands and audiences...
Top Services:
- Digital Marketing
- SEO
- Web Design
- Social Media Marketing
- Advertising
- Show more
- Location
- Aurora, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $80/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Clicc Media Inc is an internet marketing company offering web design, SEO, SEM, social media and video marketing services to dentists nationwide...
Top Services:
- Digital Marketing
- SEO
- PPC
- Social Media Marketing
- Content Marketing
- Show more
- Location
- Pembroke Pines, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
DCR is a full service entertainment agency helping artists at all stages in their career navigate the music industry with confidence...
Top Services:
- Video Marketing
- Digital Marketing
- Email Marketing
- Social Media Marketing
- Advertising
- Show more
- Location
- Washington DC, Washington DC
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Prime One Global LLC is a Globally recognized Multinational Award-Winning performance marketing agency delivering Full Stack digital marketing strategies and results-driven solutions to emerging global brands like yours...
Top Services:
- Digital Marketing
- SEO
- PPC
- Social Media Marketing
- WordPress Website Design
- Show more
- Location
- Vavuniya, Sri Lanka
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $15/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Geared is a nimble, fast-acting boutique marketing agency in Orange County, California that specifically caters to the "entrepreneurial spirit."...
Top Services:
- Creative Services
- Branding
- Digital Marketing
- Social Media Marketing
- Email Marketing
- Show more
- Location
- Irvine, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
We make marketing easy for small to mid-sized businesses across Australia and NZ. Being a business owner can be challenging because there are so many questions and things to get done that you may not have resources for...
Top Services:
- Digital Marketing
- Graphic Design
- SEO
- Social Media Marketing
- Video Marketing
- Show more
- Location
- Sydney, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $85/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Blade Commerce has a proven track record of success, with over $55 million in client ad revenue. their team combines paid ads, SEO, and SMS/Email marketing to maximize your revenue. They are half the cost of other agencies and guarantee 3x the results...
Top Services:
- eCommerce
- Email Marketing
- PPC
- Social Media Marketing
- SEO
- Show more
- Location
- Hartford, Connecticut
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Masirat Technology is a Oman based company offering software development, web and app design, SEO, and digital marketing services. We also provide domain hosting, Google Ads management, and email setup for businesses across Oman...
Top Services:
- Software Development
- SEO
- PPC
- Social Media Marketing
- Digital Marketing
- Show more
- Location
- Muscat, Oman
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Seonet is a global digital marketing agency that helps brands grow by combining data, technology, and creativity to deliver measurable results. Our team develops tailored strategies across SEO, online advertising, social media, content, and analytics to maximize visibility, attract qualified traffic, and...
Top Services:
- Web Design
- SEO
- PPC
- Social Media Marketing
- Digital Services
- Show more
- Location
- Buenos Aires, Argentina
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $40/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
AI isnt a feature its now part of the creative DNA of every high-performing brand. At Peak Seven, we use our growing ecosystem of 450+ custom AI agents to elevate strategy, accelerate workflows, and supercharge every part of the marketing experience...
Top Services:
- Digital Marketing
- Email Marketing
- PPC
- Social Media Marketing
- Branding
- Show more
- Location
- Boca Raton, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Vero Beach Social Media (VBSM) is an 18x ADDY and 5x Telly award-winning digital marketing agency on the Treasure Coast. From our downtown Vero Beach studio we run social media, paid ads, video, websites with SEO/AEO, design, podcasts, and drone work for 100+ local businesses and nonprofits...
Top Services:
- Graphic Design
- Video Production
- Branding
- Social Media Marketing
- Digital Marketing
- Show more
- Location
- Vero Beach, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Creative PR agency White And Black PR provides comprehensive PR services especially to fashion and cosmetic brands in the Czech Republic and Slovakia. We are happy to help you with PR in the media, influencer marketing, content for social media, copywriting and organizing the events...
Top Services:
- Public Relations
- Content Marketing
- Social Media Marketing
- Creative Services
- Event Marketing
- Show more
- Location
- Prague, Czech Republic
- Number of Employees
- Under 49
- Average Hourly Rate
- $48/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
Creative web design studio...
Top Services:
- Branding
- Web Design
- Product Design
- Graphic Design
- Package Design
- Show more
- Location
- Sofia, Bulgaria
- Number of Employees
- Under 49
- Average Hourly Rate
- $60/hr
- Portfolios Count
- 6 Projects Listed
We specialize in creative content creation, animations, websites, and audiovisuals for different digital formats such as social media and email...
Top Services:
- Creative Services
- Graphic Design
- Video Production
- WordPress Website Design
- Branding
- Show more
- Location
- Alajuela, Costa Rica
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
We are specialists in branding, design, advertasing, communication and digital marketing, creating and managing online and offline brands for hundreds of companies in Brazil and Portugal...
Top Services:
- Digital Services
- Graphic Design
- Web Design
- Web Development
- Branding
- Show more
- Location
- Porto Alegre, Brazil
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 6 Projects Listed
Beyond Creative Agency (BCA) is an Integrated Marketing Agency with over 12 years of industry expertise. Our specializations are Brand Strategy, UX/UI design, and Digital Marketing...
Top Services:
- Web Design
- Web Development
- Branding
- UI/UX Design
- Digital Marketing
- Show more
- Location
- Ho Chi Minh, Vietnam
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 6 Projects Listed
Specializing in CRO, UX-UI design, custom development, and web accessibility, we at Iride Digital transform digital challenges into growth opportunities. Trusted by brands like Smeg, Rio Mare, and Caleffi, we boost user engagement and conversion rates through thorough analysis and strategic adjustments. Our...
Top Services:
- UI/UX Design
- Web Design
- CRO
- Web Development
- WordPress Website Design
- Show more
- Location
- Parma, Italy
- Number of Employees
- Under 49
- Average Hourly Rate
- $70/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 6 Projects Listed
Boldin is a trusted digital marketing agency. We provide different services such SEO, website design and website development, social media marketing, running ad campaigns and etc...
Top Services:
- Logo Design
- Package Design
- Web Design
- eCommerce Development
- WordPress Website Design
- Show more
- Location
- Dubai, United Arab Emirates
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Riviera Designs is a senior-led London studio (est. 2013) creating brand identities and websites for premium businesses. One team covers strategy, design and engineering, from logo systems and guidelines to Webflow, WordPress and React builds with AI automation...
Top Services:
- Branding
- Logo Design
- Graphic Design
- Digital Strategy
- Web Design
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $35/hr
- Portfolios Count
- 6 Projects Listed
One Click SEO, a Digital Marketing Agency headquartered in New Orleans, LA, specializes in tackling the most challenging niche markets, including real estate, law firms, medical, and local SEO...
Top Services:
- SEO
- PPC
- Web Design
- Web Development
- WordPress Website Design
- Show more
- Location
- New Orleans, Louisiana
- Number of Employees
- Under 49
- Average Hourly Rate
- $135/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 2 Projects Listed
SEO MAESTRO is an SEO agency in Venice Italy specialized in search engine positioning and marketing...
Top Services:
- Graphic Design
- Branding
- Web Design
- eCommerce Development
- WordPress Website Design
- Show more
- Location
- Lido, Italy
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Portfolios Count
- 2 Projects Listed
At Digon Design we specialize in helping local home improvement service companies get found online. We do this through creating striking websites for our clients, then doing everything in our power to get those websites in front of their ideal clients...
Top Services:
- Digital Services
- Web Design
- WordPress Website Design
- Web Development
- UI/UX Design
- Show more
- Location
- Tulsa, Oklahoma
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 2 Projects Listed
Jozi Digital Marketing is a full-service digital marketing agency helping small and medium sized businesses grow through professional websites, social media, SEO and digital advertising. While preparing their digital presence for the future of AI and GEO (Generative Engine Optimization)...
Top Services:
- Digital Services
- Design Services
- Digital Strategy
- Web Design
- Web Development
- Show more
- Location
- Johannesburg, South Africa
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $60/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 2 Projects Listed
Techy Toes is an SEO, Google Maps and web design agency in St. Petersburg, FL, working with local businesses across the US. We measure success in calls and leads, not rankings: one client went from 4 calls a month from Google to 77, another from a quiet website to 2030 leads a month...
Top Services:
- Web Design
- eCommerce Development
- Web Development
- WordPress Website Design
- AEO
- Show more
- Location
- St. Petersburg, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $15/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 2 Projects Listed
blackDot.ca is a Web Development Company in Toronto. We do web design, UI/UX design, API integration, database development, WordPress development and much more...
Top Services:
- Web Design
- Web Development
- eCommerce Development
- CRO
- Digital Marketing
- Show more
- Location
- Toronto, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
TTR Digital Marketing works with local businesses around the D.C and Virginia area. Our mission is to help small businesses increase their profits through digital marketing efforts that increase ROI and drive revenue through measurable actions...
Top Services:
- PPC
- Social Media Marketing
- SEO
- Digital Marketing
- Show more
- Location
- Fairfax, Virginia
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
New Love Marketing is a creative strategy studio powered by The M Method™, a proprietary system that merges design, psychology, and marketing to help brands scale with intention. Through a blend of behavioral insight, strategic messaging, and purposeful design, New Love builds brands that convert...
Top Services:
- Digital Marketing
- Social Media Marketing
- Email Marketing
- Public Relations
- Show more
- Location
- North Hampton, New Hampshire
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Established in 2017 in Westminster, CA, Social Wolves LLC elevates global clients in the digital sphere through specialized Instagram marketing. We harness diverse industry expertise, from tech to alcohol, ensuring every client feels part of our pack. Our ambition is providing big agency experiences to SMBs...
Top Services:
- Digital Marketing
- Social Media Marketing
- SEO
- Web Development
- Show more
- Location
- Westminster, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Onur Keskin / A³ Digital Marketing Agency is a Bursa-based digital marketing and creative services agency specializing in digital advertising, SEO, social media management, web design, video production, product photography, and e-commerce consulting. The agency positions itself as a long-term digital growth...
Top Services:
- Digital Marketing
- Social Media Marketing
- SEO
- Web Design
- Video Production
- Show more
- Location
- Nilüfer, Turkey
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 2 Projects Listed
We consider ourselves specialists in SEO not for the theory but for our experiments based on real practice...
Top Services:
- Video Marketing
- Social Media Marketing
- Content Marketing
- Digital Marketing
- SEO
- Show more
- Location
- Buenos Aires, Argentina
- Number of Employees
- Under 49
- Average Hourly Rate
- $400/hr
- Minimal Budget
- $1,000 - $10,000
Flux DMC partners with real estate agencies and professionals to help build their brands, generate leads, and drive revenue growth. We create unique digital marketing strategies to meet the needs of each of our clients. Our services include all facets of digital marketing, such as brand identity, social media...
Top Services:
- SEO
- Social Media Marketing
- Branding
- Digital Services
- Web Design
- Show more
- Location
- Tucson, Arizona
- Number of Employees
- Under 49
With a 90% retention rate and return on investment as high as 32x, we help small to medium-sized businesses to maximize their revenue, increase their E-Commerce sales and significantly improve the efficacy of their lead generation campaigns through our proprietary approach. Our award-winning web desing and...
Top Services:
- SEO
- Social Media Marketing
- PPC
- Web Design
- Digital Marketing
- Show more
- Location
- San Diego, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $180/hr
- Minimal Budget
- $1,000 - $10,000
BrownRice Marketing has weathered many storms, literally and figuratively, and today is a lean, mean fine tuned shop. With a master in every advertising specialty, the team is cutting edge and ahead of trends. The client roster is long, local and filled with companies that have been around for ages, proving...
Top Services:
- Advertising
- Social Media Marketing
- PPC
- Digital Marketing
- Video Production
- Show more
- Location
- New Orleans, Louisiana
- Number of Employees
- Under 49
Meet your new favorite production tool, you never knew existed. Our world class team of originators presents you with thousands of options for your next production. We have everything under one roof needed for your project, saving your time and money and all those pesky middlemen fees...
Top Services:
- Video Production
- Digital Marketing
- Video Marketing
- Social Media Marketing
- Branding
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
Social Media Marketing Specializations
Services Related to Social Media Marketing
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
4.8
4.8Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
6 Frequently Asked Questions About Social Media Marketing Companies
What services do social media marketing companies provide?
Social media marketing companies provide a comprehensive range of services that span strategy development, content creation, and optimization. Here are some of their core services:
- Social media strategy
- Content creation
- Paid social
- Community management
- Influencer marketing
- Analytics and reporting
Some companies also offer broader digital marketing services, including search engine optimization (SEO), paid media, email marketing, video marketing, public relations (PR), and landing page optimization.
What social media channels should your business prioritize?
For business-to-business (B2B) organizations, LinkedIn is often a top priority, while X may also be useful, depending on your industry and whether real-time conversations matter to your brand.
For business-to-consumer (B2C) brands targeting younger consumers, YouTube, Instagram, and TikTok are often stronger options.
According to the Pew Research Center, 95% of 18-29-year-olds use YouTube, followed by Instagram at 80% and TikTok at 63%.
A reputable social media marketing company should recommend a channel mix based on your goals, target audience behavior, and the type of content you can produce consistently.
When should you partner with a content creator vs. an influencer?
Partner with a content creator for asset creation. Conversely, choose an influencer for the audience. Here are more details about the differences between each to help you with your decision:
| Content Creator | Influencer | |
| Who are they? | Experts in their specific field who create engaging and educational content for a specific topic, niche, or format | Individuals with an established audience who can shape opinions and promote brands, products, or ideas |
| Content examples |
|
|
| Best for |
|
|
How to measure the ROI of your social media efforts?
To measure the return on investment of your social media efforts, first clarify the business outcome you want to achieve with your social media campaign. For example, generating leads, sales, or demo requests.
Next, track key performance indicators (KPIs) tied to that goal, such as engagement rate, click-through rate, conversion rate, cost per lead, and return on ad spend (ROAS). Use attribution models, analytics tools, and UTM parameters to connect social activities to business results.
Industry benchmarks can provide helpful context, but they vary by platform, industry, and methodology. Here are benchmarks from an Emplifi research report to help you gauge campaign performance:
- Instagram
- Median engagement rate: 16.9%
- Cost per mille (CPM): ~$2.50, with ad spend per account reaching $5,100
- Facebook
- Median engagement rate: 1.4%-2.5%
- CPM: ~$1.40-$1.70, with ad spend per account reaching $8,500-$11,200
- TikTok
- Median engagement rate: 27.6%
- CPM: ~$1.00-$1.30, with ad spend per account reaching $14,900
How long until you see the results of your social media marketing campaigns?
Paid social campaigns generate results within a few days or weeks, but organic social media may take at least 3 months.
For organic social media, you might see initial follower growth and engagement within the first few weeks of regular posting. After 1-3 months, your account may gain traction as content performance improves, and audience engagement becomes more consistent.
By months 3-6, you may start producing qualified leads, stronger brand recall, and sales impact, especially for newer brands that are still building and refining their strategies.
Paid media campaigns, by contrast, can generate visibility, traffic, and conversions within days or weeks, but long-term performance will depend on creative quality, targeting, budget, and optimization efforts.
Ultimately, the time required to see meaningful results depends on your brand awareness, content quality, posting consistency, audience targeting, offer strength, and your broader marketing strategy.
What are the top social media marketing companies?
We have curated a list of top social media companies on DesignRush across multiple price points, so you can identify a vendor within your budget.
| High budget: $50,000+ |
|
| Low budget: $25,000-$50,000 |
|
Beyond budget, our agency directory allows you to filter agency profiles by location, area of expertise, agency reviews, client types, team size, and hourly rates.
Latest Trends Related to Social Media Marketing
