The wrong social media companies can leave you with off-brand content, weak engagement, and wasted ad spend. Instead, browse our directory of vetted agencies that know how to turn posts into pipeline.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
iScreamSocialMedia offers comprehensive Instagram marketing and social media management across platforms like Facebook, TikTok, LinkedIn, and Twitter. With a focus on leadership and creativity, we drive follower growth, lead volume, e-commerce sales, and robust brand enhancement...
Top Services:
- Social Media Marketing
- Email Marketing
- eCommerce
- Location
- Miami Beach, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 5 Projects Listed
Tangent is an award winning design and branding agency working across Europe. We are a one-stop-shop for anything design or marketing related and specialise in the food & hospitality sector...
Top Services:
- Branding
- Web Design
- Social Media Marketing
- Email Marketing
- Graphic Design
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $65/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
Top Canadian digital marketing firm Mediaforce has been working with companies since 1996. We offer data-driven, strategic marketing solutions, such as managing Google Ads, SEO, and Social Media Marketing, in addition to award-winning website design and securewebsite hosting...
Top Services:
- Digital Marketing
- SEO
- eCommerce
- Social Media Marketing
- PPC
- Show more
- Location
- Toronto, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $85/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 8 Projects Listed
If you're seeking to create a new website or improve the performance of your current one, PaperStreet Web Design and Internet Marketing, a leading law firm web design company, leverages innovation and expertise to achieve the results you desire...
Top Services:
- Social Media Marketing
- SEO
- PPC
- Content Marketing
- Web Design
- Show more
- Location
- Fort Lauderdale, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
Janszen Media builds partnerships with companies that want effective web and digital solutions. We develop custom strategies and solutions around client goals and business objectives. From day one we have been focused on results, building websites that deliver more online traffic, conversions, better user...
Top Services:
- eCommerce
- Email Marketing
- PPC
- Digital Marketing
- SEO
- Show more
- Location
- Columbus, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
Ziken Labs is a digital services agency specializing in SEO, graphic design and marketing, providing services tailored to the growth of projects and companies...
Top Services:
- Branding
- SEO
- Graphic Design
- Content Marketing
- Digital Strategy
- Show more
- Location
- Rome, Italy
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
Empowering businesses with seamless development and captivating design solutions, we streamline your digital presence while you focus on growth...
Top Services:
- Web Development
- Web Design
- Mobile App Development
- eCommerce Development
- SEO
- Show more
- Location
- Miami, Florida
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
Durham Web Designer is a web design company catering to service-based businesses. We aim to develop clear and simple websites optimized for local search and lead generation. We also offer Google Business Profile optimization services, ensuring that the data is accurate and up to date...
Top Services:
- WordPress Website Design
- Web Development
- Web Design
- eCommerce Development
- SEO
- Show more
- Location
- Oshawa, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $99/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 12 Projects Listed
Full-Service Digital Marketing Company | Brand Design & Strategy, Content Creation, SEO, Social Media Marketing, etc...
Top Services:
- Social Media Marketing
- Digital Marketing
- SEO
- Public Relations
- Branding
- Show more
- Location
- Passaic, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Brandbeast Design
Award WinnerRecipient of a Best Design Award for outstanding work.Welcome to Brandbeast Designs, a dynamic graphic and web design studio based in Canada...
Top Services:
- Branding
- Package Design
- Print Design
- Graphic Design
- Logo Design
- Show more
- Location
- Winnipeg, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $35/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
Green House Media is proficient in crafting bold logos, eye-catching marketing materials, sleek and modern designs, or whimsical and playful illustrations, I have specialized in the fields of Graphic Design, Illustration, and CMS Website Development since 2015...
Top Services:
- Graphic Design
- Logo Design
- Creative Services
- Branding
- Print Design
- Show more
- Location
- Centurion, South Africa
- Number of Employees
- Under 49
- Average Hourly Rate
- $36/hr
- Portfolios Count
- 3 Projects Listed
WHO are WE?The easy answer to this question is….The Little Web Design Shop is a small business based in Mount Olive, Mississippi and we work with small businesses to help them with their online identity, website, social media, marketing, and search engine optimization...
Top Services:
- WordPress Website Design
- UI/UX Design
- Web Design
- eCommerce Development
- Social Media Marketing
- Show more
- Location
- Mount Olive, Mississippi
- Number of Employees
- Under 49
- Average Hourly Rate
- $45/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
Full-service creative for complex B2B brands. We handle strategy, branding, web, campaigns, content, and digital, and we see past the brief on every one. Most clients arrive with a project. They stay for years...
Top Services:
- Branding
- Web Design
- Digital Strategy
- AEO
- Digital Marketing
- Show more
- Location
- Alpharetta, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
With Taiwan's cutting edge tech, winning global customers shouldn't be hard. We combine, GEO, Go-To-Market assets, tech video, tech copywriting, influencer marketing, web & app development, brand identity and logo design to help global buyers find, trust and choose you...
Top Services:
- Content Marketing
- Video Production
- Video Marketing
- Branding
- Digital Marketing
- Show more
- Location
- Taipei, Taiwan
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 10 Projects Listed
You are an authority in your field. We are specialists in ours. Our boutique content marketing agency takes pride in providing exceptional content that simplifies even the most complex and obscure topics for consumers...
Top Services:
- Content Marketing
- Social Media Marketing
- Location
- Stafford, Connecticut
- Number of Employees
- Under 49
- Average Hourly Rate
- $85/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
We are a Full Service Internet Marketing Agency offering SEO-Digital Public Relations (PR), Paid Search (PPC) and Social Ads, Remarketing, Web Design and Development, and Social Media Feed Management...
Top Services:
- SEO
- Content Marketing
- Web Design
- eCommerce Development
- Social Media Marketing
- Show more
- Location
- Miami, Florida
- Number of Employees
- Under 49
We are a Full Service Digital Marketing Agency! Our team is technically and professionally equipped to make every brand a success story...
Top Services:
- Web Development
- Software Development
- eCommerce Development
- SEO
- Mobile App Development
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 16 Projects Listed
Commerx Corporation offers a range of services to optimize and enhance business operations. Our expertise spans across Telecom Services, Digital & Technology Solutions, Billing & Revenue Management, Reputation Management, and Workforce Management. We provide custom designs, business software, and...
Top Services:
- Video Production
- Reputation Management
- Web Design
- UI/UX Design
- Web Development
- Show more
- Location
- Calgary, Canada
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $1,000 - $10,000
Koperativa is an award-winning, full-service creative marketing agency based in Prishtina, Kosovo developing and implementing marketing and communication projects across Europe. We offer a 360 approach to creative marketing services in digital marketing, advertising, communication, event management, brand...
Top Services:
- Video Production
- Creative Services
- Branding
- Video Marketing
- Advertising
- Show more
- Location
- Pristina, Kosovo
- Number of Employees
- Under 49
- Average Hourly Rate
- $45/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Social Element is a global agency specializing in connecting people and brands through social media. Our expertise lies in fostering meaningful connections and driving engagement to help brands thrive in the digital age...
Top Services:
- Social Media Marketing
- Content Marketing
- Reputation Management
- Digital Marketing
- Creative Services
- Show more
- Location
- London, United Kingdom
- Number of Employees
- 250 - 499
Creative Repute, Inc. is an award-winning graphic design, mobile app and website development agency. Our mission is to deliver impactful design solutions through a multidisciplinary approach to marketing...
Top Services:
- Graphic Design
- Web Development
- Branding
- Digital Marketing
- Logo Design
- Show more
- Location
- Philadelphia, Pennsylvania
- Number of Employees
- Under 49
- Portfolios Count
- 4 Projects Listed
Wave goodbye to bland branding and make a splash with WAVEYCREATIVE, Scotland based creative web agency...
Top Services:
- Web Design
- Graphic Design
- WordPress Website Design
- UI/UX Design
- Web Development
- Show more
- Location
- Glasgow, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $65/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
DesignLoud is an award-winning web design and digital marketing agency in Wilmington, NC serving businesses across North Carolina and the Southeast. We deliver custom WordPress websites, SEO strategies that drive organic traffic, Google Ads management, social media marketing, graphic design, and programmatic...
Top Services:
- Digital Marketing
- SEO
- PPC
- Social Media Marketing
- Advertising
- Show more
- Location
- Wilmington, North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 12 Projects Listed
We specialize in building digital presences for businesses and individuals. Through our unique blend of web, software, and mobile development expertise, along with our creative innovation, we craft bespoke digital experiences that empower our clients to stay ahead of the curve...
Top Services:
- Web Design
- Web Development
- Social Media Marketing
- Mobile App Development
- Software Development
- Show more
- Location
- Kathmandu, Nepal
- Number of Employees
- Under 49
- Average Hourly Rate
- $45/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 16 Projects Listed
As a leading figure in the video production industry, our team of strategists and creators excels at crafting custom video and digital content that establishes a profound connection with audiences through the power of storytelling...
Top Services:
- Video Production
- SEO
- Video Marketing
- Branding
- Digital Marketing
- Show more
- Location
- Ottawa, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $90/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
We isolate the wrong tools and outdated frameworks draining your revenue, and engineer the exact system you need to scale: connected AI, automation, data and revenue systems you control, with real-time reporting and continuous optimization...
Top Services:
- AI Development
- Digital Marketing
- CRM Consulting
- Big Data Analytics
- IT Compliance Solution
- Show more
- Location
- Albany, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 15 Projects Listed
If there is something we at Click Leaders are proud of, it's our vast experience. We are neither beginners without a clue of how to promote our client's business, nor old timers set in their old and trusted and often outdated ways. Reach out to us, and we will help you reach out to your customers!...
Top Services:
- Digital Marketing
- Social Media Marketing
- Content Marketing
- PPC
- eCommerce
- Show more
- Location
- Czestochowa, Poland
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
Obrofy is a data-driven digital marketing agency that helps businesses generate qualified leads and accelerate revenue growth through SEO, AI Search Optimization (GEO), Local SEO, paid advertising, and conversion-focused website strategies. Founded in 2020, the agency combines data, AI, and multi-channel...
Top Services:
- Social Media Marketing
- Digital Marketing
- CRO
- Media Buying
- SEO
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
Forward Push works exclusively with law firms generating $500k or more annually. Every engagement is built around Case Gravity four AI components and twelve full-service disciplines running from one strategy, one team, one result...
Top Services:
- Digital Marketing
- Social Media Marketing
- SEO
- Web Design
- Creative Services
- Show more
- Location
- Atlanta, Georgia
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
The Social Berry, where amazing concepts attract clients, but execution is what fosters trust and long-term relationships. TSB facilitates the fulfillment of commitments by reducing the burden of daily social efforts. When you are able to expend less effort and still produce standard work, you have more time...
Top Services:
- Social Media Marketing
- Branding
- Location
- Sydney, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Yamammi is a Dubai-based influencer marketing and UGC (user-generated content) agency that helps premium brands scale through strategic creator partnerships and social media campaigns. The agency connects brands with a network of creators to produce authentic content and drive engagement across platforms like...
Top Services:
- Social Media Marketing
- Digital Marketing
- Location
- Dubai, United Arab Emirates
- Number of Employees
- Under 49
- Average Hourly Rate
- $500/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
SEOSyrup is a leading global SEO agency, spearheading the digital marketing landscape with a comprehensive suite of services designed to elevate online presence and drive business success...
Top Services:
- Digital Marketing
- SEO
- PPC
- Social Media Marketing
- Content Marketing
- Show more
- Location
- Morden, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Portfolios Count
- 4 Projects Listed
Full Sail Media is passionate about helping businesses grow. We work in tandem with business owners and internal marketing teams to strengthen brand awareness and improve lead acquisition. Our approach is custom to a client's individual needs and we love growing with our customers...
Top Services:
- Branding
- Video Production
- SEO
- PPC
- Web Design
- Show more
- Location
- Glen Burnie, Maryland
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
e intelligence is a leading Digital Marketing and Web Development Agency that helps businesses build their brands across the globe. Our tailor-made digital solutions help companies increase revenue through our Digital Marketing, SEO, PPC and Website Development Services...
Top Services:
- Digital Marketing
- SEO
- Digital Services
- eCommerce Development
- Web Development
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- Under $1,000
Picture this: many compelling brands, much like yours, brimming with promise, often linger in silence.Why?Because they are expressed in a way that doesn't pluck the strings of the heart.Studies show people aren't moved by logic alone. As Hollywood proves, storytelling is the most powerful way to...
Top Services:
- Branding
- Advertising
- Digital Marketing
- Social Media Marketing
- Media Buying
- Show more
- Location
- Vancouver, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $195/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 4 Projects Listed
We offer you our knowledge, experience, creativity, and honest work at an affordable price. Focused on delivering results to all your social media and internet marketing efforts...
Top Services:
- Web Design
- Digital Marketing
- Email Marketing
- SEO
- Social Media Marketing
- Show more
- Location
- Longmont, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $40/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 2 Projects Listed
We have developed a niche writing feature articles for B2B tech and industrial trade journals. These articles feature your company solving common industry problems for your customers. With our industry connections, we can generate 50-80 earned media placements per year in top tier publications...
Top Services:
- Content Marketing
- Social Media Marketing
- Public Relations
- Location
- Houston, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Portfolios Count
- 4 Projects Listed
Using a proven process to deliver digital excellence, this Panama-based marketing agency is 100% digitally driven. Despite Tomorrow Digital's focus on tomorrow's technology, they still combine tangible, real-world methods with advanced digital strategies to enhance any brand. At Tomorrow Digital, content is...
Top Services:
- Digital Marketing
- Digital Services
- PPC
- Logo Design
- Creative Services
- Show more
- Location
- Panama City, Panama
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 8 Projects Listed
Awebco is a local Illinois website design & development company serving clients throughout the United States. We create custom websites for businesses that are unique, affordable, mobile-friendly, and secure. Let us build you a great website that gets you more leads, better represents your business, and Get...
Top Services:
- Web Design
- Web Development
- Digital Marketing
- SEO
- Graphic Design
- Show more
- Location
- Danville, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 8 Projects Listed
We are fenti a Sheffield based Design & Digital Marketing Agency...
Top Services:
- Digital Marketing
- Branding
- Video Production
- SEO
- PPC
- Show more
- Location
- Sheffield, United Kingdom
- Number of Employees
- Under 49
- Portfolios Count
- 8 Projects Listed
AVANZAR Marketing Agency is a structured growth partner built to move brands forward with clarity and intention.We integrate strategy, creativity, and digital development into one system designed to deliver measurable impact.We may be growing in numbers, but we operate with ambition, discipline, and a...
Top Services:
- Branding
- Creative Services
- Logo Design
- Web Design
- Web Development
- Show more
- Location
- Cairo, Egypt
- Number of Employees
- Under 49
- Portfolios Count
- 3 Projects Listed
Kinetic Marketing & Creative is a full-service marketing agency in Billings, Montana. Our agency is ready to help your business move forward. Our team features experience strategists, designers, marketers, writers, creatives and account directors...
Top Services:
- Digital Marketing
- Branding
- Social Media Marketing
- Content Marketing
- SEO
- Show more
- Location
- Billings, Montana
- Number of Employees
- Under 49
- Portfolios Count
- 7 Projects Listed
TEC Direct Media is a media agency in Chicago. We plan and buy media for artists, brands and agencies so they can generate awareness, acquire new customers and drive sales...
Top Services:
- Media Buying
- Advertising
- Digital Marketing
- Video Marketing
- Social Media Marketing
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $180/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 12 Projects Listed
Malaysia Social Media Marketing Agency's results-driven approach to internet marketing ensures measurable income growth. Via search engines and social media networks, we find opportunities and attract clients. Targeting clients with search engine optimization and social media marketing, we will increase your...
Top Services:
- Social Media Marketing
- Location
- Kuala Lumpur, Malaysia
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Outfruit helps apps and brands publish consistently on TikTok without running a phone fleet in-house. We host dedicated iPhones, operate brand-specific TikTok accounts and distribute finished client content across selected markets. Monthly plans combine publishing capacity with a workspace for content...
Top Services:
- Social Media Marketing
- Location
- Rennes, France
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
SocialBee is a social media management tool that offers affordable digital marketing services too.Ranging from social media content creation, blog writing, guides, graphic design, all the way to website copy, product descriptions, email copy, community management and ads—we've got you covered...
Top Services:
- Digital Marketing
- Social Media Marketing
- Location
- Cluj-Napoca, Romania
- Number of Employees
- 50 - 99
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
We are Digital Marketing Engineers!We apply an engineering mind to increase leads and sales for B2Bs through digital marketing assets. This includes Strategy, Search Marketing, SEO, Web UX, Content Marketing, Email Marketing, Lead Capture & Nurture, and Social Advertising...
Top Services:
- Digital Marketing
- Social Media Marketing
- Content Marketing
- SEO
- eCommerce
- Show more
- Location
- Herston, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Witmer Group is a Dallas based digital marketing team. We are a group of talented individuals who create integrated marketing strategy and support marketing and branding efforts of our clients...
Top Services:
- Digital Marketing
- Social Media Marketing
- Content Marketing
- Email Marketing
- Show more
- Location
- Addison, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $85/hr
- Minimal Budget
- $1,000 - $10,000
Founded in 1993, ON Advertising is an award-winning, full-service creative, advertising, marketing, public relations, digital, social media, graphic design, web design and video services agency. We serve companies of all sizes from local to national. We exist to build brands and grow business for our clients...
Top Services:
- Digital Marketing
- Branding
- Content Marketing
- Social Media Marketing
- PPC
- Show more
- Location
- Phoenix, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 8 Projects Listed
Our specialty is website development, Mobile App Designing, and Creative Consulting.We are a full-service development and consulting group that focuses on creatively developing brands and businesses online and offline. We visually create memorable products, services, and communications to...
Top Services:
- WordPress Website Design
- Web Development
- UI/UX Design
- eCommerce Development
- Web Design
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Social Media Marketing Specializations
Services Related to Social Media Marketing
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
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4.8Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
6 Frequently Asked Questions About Social Media Marketing Companies
What services do social media marketing companies provide?
Social media marketing companies provide a comprehensive range of services that span strategy development, content creation, and optimization. Here are some of their core services:
- Social media strategy
- Content creation
- Paid social
- Community management
- Influencer marketing
- Analytics and reporting
Some companies also offer broader digital marketing services, including search engine optimization (SEO), paid media, email marketing, video marketing, public relations (PR), and landing page optimization.
What social media channels should your business prioritize?
For business-to-business (B2B) organizations, LinkedIn is often a top priority, while X may also be useful, depending on your industry and whether real-time conversations matter to your brand.
For business-to-consumer (B2C) brands targeting younger consumers, YouTube, Instagram, and TikTok are often stronger options.
According to the Pew Research Center, 95% of 18-29-year-olds use YouTube, followed by Instagram at 80% and TikTok at 63%.
A reputable social media marketing company should recommend a channel mix based on your goals, target audience behavior, and the type of content you can produce consistently.
When should you partner with a content creator vs. an influencer?
Partner with a content creator for asset creation. Conversely, choose an influencer for the audience. Here are more details about the differences between each to help you with your decision:
| Content Creator | Influencer | |
| Who are they? | Experts in their specific field who create engaging and educational content for a specific topic, niche, or format | Individuals with an established audience who can shape opinions and promote brands, products, or ideas |
| Content examples |
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| Best for |
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How to measure the ROI of your social media efforts?
To measure the return on investment of your social media efforts, first clarify the business outcome you want to achieve with your social media campaign. For example, generating leads, sales, or demo requests.
Next, track key performance indicators (KPIs) tied to that goal, such as engagement rate, click-through rate, conversion rate, cost per lead, and return on ad spend (ROAS). Use attribution models, analytics tools, and UTM parameters to connect social activities to business results.
Industry benchmarks can provide helpful context, but they vary by platform, industry, and methodology. Here are benchmarks from an Emplifi research report to help you gauge campaign performance:
- Instagram
- Median engagement rate: 16.9%
- Cost per mille (CPM): ~$2.50, with ad spend per account reaching $5,100
- Facebook
- Median engagement rate: 1.4%-2.5%
- CPM: ~$1.40-$1.70, with ad spend per account reaching $8,500-$11,200
- TikTok
- Median engagement rate: 27.6%
- CPM: ~$1.00-$1.30, with ad spend per account reaching $14,900
How long until you see the results of your social media marketing campaigns?
Paid social campaigns generate results within a few days or weeks, but organic social media may take at least 3 months.
For organic social media, you might see initial follower growth and engagement within the first few weeks of regular posting. After 1-3 months, your account may gain traction as content performance improves, and audience engagement becomes more consistent.
By months 3-6, you may start producing qualified leads, stronger brand recall, and sales impact, especially for newer brands that are still building and refining their strategies.
Paid media campaigns, by contrast, can generate visibility, traffic, and conversions within days or weeks, but long-term performance will depend on creative quality, targeting, budget, and optimization efforts.
Ultimately, the time required to see meaningful results depends on your brand awareness, content quality, posting consistency, audience targeting, offer strength, and your broader marketing strategy.
What are the top social media marketing companies?
We have curated a list of top social media companies on DesignRush across multiple price points, so you can identify a vendor within your budget.
| High budget: $50,000+ |
|
| Low budget: $25,000-$50,000 |
|
Beyond budget, our agency directory allows you to filter agency profiles by location, area of expertise, agency reviews, client types, team size, and hourly rates.
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