Artificial intelligence in web design encompasses chatbots, machine learning and automated personalization. Since 75 percent of consumers are more likely to purchase from a website that remembers their name or can suggest potential purchases to them, AI is a web design trend you should invest in, stat.
Amazon, the reigning king of e-commerce sites, is the site that does machine learning right. They offer suggestions to users across every page of the e-commerce website, allowing users to find products quickly and easily while also discovering new items that are tailored to them. Their success is reflected in the numbers -- Amazon saw a total revenue of $177.9 billion last year, and that number is projected to grow in 2018.
If you’re hoping to replicate some easy personalization yourself, try Molly by The Grid, an AI web designer that can adapt your site to what your consumers want, or BotSociety for a simple chatbot interface that is easily integrated and can improve customer service.