- Agency: IOI Solutions
- Client: LUXE Auto Body Shop
- Category: Website Design — Automotive
- Location: Santa Monica, California
- Project Brief: Design a website for a premium collision repair shop that turns accident-day searches into booked estimates and explains insurance, rentals, and towing in plain terms.
Drivers search for a body shop on the worst day of their week, so an automotive website for a collision repair facility gets a few seconds to earn the call. IOI Solutions built LUXE Auto Body Shop a site in black and saturated yellow, with a Free Estimate button that stays on screen the whole way down.
LUXE is a certified collision repair facility in Lawndale, just south of LAX. The team handles everything from scratches and paint to structural frame repair on makes like Porsche, Tesla, Mercedes-Benz, and Land Rover.
A dark, full-width video hero opens the page. Italic condensed DIN headlines like “UNBEATABLE REPAIRS” set a performance-garage tone, while a click-to-call number sits beside the yellow (#FFBC0A) estimate button.
Right below, a strip of manufacturer logos runs across an angled yellow band. The premium badges tell you what kind of cars come through the bay.
Three yellow-outlined offer cards follow. They spell out a $0 deductible, five- to seven-day repairs, and free pickup and delivery.
Insurance questions get their own home. A tabbed “Get Back on the Road” module switches between repairs, insurance help, rentals, status updates, and payment options with one tap each.
Next, a solid yellow band lists the insurers LUXE works with. Photo-led sections on OEM parts and the Los Angeles location bring real cars and real bays into the story.
The page closes on a regularly updated blog of local repair guides. On phones, the type stacks and centers, and the call and estimate buttons stay in easy reach.
Results & Impact
LUXE now has a site that presents it as a polished, insurance-savvy body shop. Drivers get clear reasons to call and one obvious next step on every screen.
- Premium look: Black, yellow, italic headlines, and luxury badges set LUXE apart from typical repair shops
- Always-on conversion: The phone number and Free Estimate button stay visible as you scroll
- Clear offers: Cards for a $0 deductible, fast repairs, and free pickup answer the first questions drivers ask
- Plain-language insurance help: A tabbed module explains claims, rentals, and payments without long blocks of text
