- Agency: Designli
- Client: Behind the Knife
- Category: Website Design — Education
- Location: Greenville, South Carolina
- Project Brief: Design and build a marketing website for the largest surgery podcast in the U.S. that organizes podcasts, videos, and premium courses in one place, sells content directly, and ranks well in search.
Surgical residents study in short bursts between cases, and an education website for them works best when the next lesson is one tap away. Designli rebuilt Behind the Knife’s site as a dark, cinematic catalog in black, white, and surgical red.
Behind the Knife is the largest surgery podcast in the U.S., founded by five surgeons. Its old WordPress site couldn’t hold podcasts, audiobooks, PDFs, and ebooks together, sell premium content, or sync learning across devices.
A rotating hero carousel opens the new homepage. Flagship products like the General Surgery Oral Board Review appear as stacked crimson cover cards, with large ghosted type behind each headline and a red View details button.
The top menu follows how surgeons study. Oral Board, Listen, Watch, Premium, and For Students sit beside a separate Simulator pill, search, and Sign Up.
Premium board reviews fill a grid of deep red tiles next. Each tile pairs a curved crop of operative imagery with heavy all-caps titles such as ABSITE Question Bank.
The Oral Board Simulator gets its own spotlight. A preview module shows examiner, mentor, and proctor modes with progress rings and credit counters.
Further down, featured series, the latest episodes, and videos keep fresh content near the top. A full topic list, from Anesthesia to Vascular, lets you jump straight to a specialty.
Surgical red (#CE002F) and the Gordita typeface hold the content-heavy pages together. On phones, the logo shrinks to “BTK” so search, login, and sign-up stay in view.
Behind the scenes, an SEO-friendly frontend makes every content type indexable. The site also sells courses and physical add-ons like suture practice kits, with per-episode purchases through a custom payment flow.
Results & Impact
Behind the Knife now has a professional platform that meets medical education standards and gives it its own path to revenue. Premium content modules launched, and per-episode sales run without third-party platform limits.
- Premium catalog look: Crimson cover tiles and a red, black, and white system make courses feel worth buying
- Study-first navigation: Menus split listening, watching, premium, and student content
- Direct monetization: Courses, single episodes, and suture kits sell straight from the site
- Search-ready library: Every podcast, video, and document type is built to be indexed
