Question 1

What is an eCommerce marketing agency?

Accepted Answer

An eCommerce marketing agency is an agency that offers a range of marketing strategies, services, and expertise tailored to the unique needs of online retail businesses. It helps eCommerce brands promote and sell their products online by building their digital presence to increase website traffic, attract new customers, and boost sales.

eCommerce has become an essential component of global retail in recent years, driven by the rapid digitalization of modern life. Indicators show that worldwide eCommerce revenue is still on the rise, with Statista forecasting it could reach $6.49 trillion by 2029.

These statistics highlight the growing importance of eCommerce marketing. To stay competitive in an increasingly digital world, businesses must enhance their online visibility and implement targeted marketing strategies to reach consumers effectively.

Question 2

What do eCommerce marketing agencies do?

Accepted Answer

eCommerce marketing agencies help businesses develop and implement strategies to grow their online sales and improve the overall customer experience. The primary goal is to engage customers, build trust, and foster long-term relationships that encourage repeat purchases and brand loyalty.

Their expertise typically spans several key areas, including:

Search engine optimization (SEO)
Improving an eCommerce website’s visibility on search engines to attract organic traffic
Pay-per-click (PPC) advertising
Managing paid ad campaigns, such as Google Ads or social media ads, to drive targeted traffic
Email marketing
Creating and managing email campaigns to engage customers, nurture website visitors, and encourage repeat purchases
Social media marketing
Building brand awareness and driving traffic through platforms like Facebook, Instagram, and TikTok
Content marketing
Developing blog posts, videos, and other content to engage and educate potential customers
Conversion rate optimization (CRO)
Improving website elements like product pages and checkout processes to increase sales
Affiliate and influencer marketing
Working with influencers or content partners to promote products to a larger audience
eCommerce platform management
Helping to optimize platforms like Shopify, Magento, or WooCommerce for better performance

Question 3

How much do eCommerce marketing companies charge for their services?

Accepted Answer

eCommerce marketing companies charge between $2,500 and $12,000 per month, depending on the type of project. The top 50 eCommerce marketing agencies on DesignRush charge an average rate of $93 per hour. 22.3% of agencies accept projects with budgets under $1,000, making them a cost-effective option for smaller tasks like product page optimization or basic email marketing campaigns. Meanwhile, 1.2% set a minimum budget of $50,000 or more, providing premium services, such as advanced digital marketing strategies and large-scale SEO campaigns.

To help you better plan your eCommerce marketing budget, here are the average marketing costs for some common eCommerce services:

eCommerce search engine optimization (SEO): $1,500 to $5,000 per month
eCommerce pay-per-click (PPC) advertising: 12% to 15% of your monthly ad spend
Content marketing: $2,000 to $50,000 per month
Email marketing: $300 to $500 per month
Social media marketing: $4,000 to $7,000 per month

Question 4

Why should I hire an eCommerce marketing company?

Accepted Answer

You should hire an eCommerce marketing company because it could help optimize your online business’ digital presence and increase sales. An eCommerce marketing agency offers expert creative, technological, and marketing services to address business challenges and help you achieve your long-term objectives.

You should trust experienced eCommerce marketing companies because they:

Bring in-depth knowledge of tools, platforms, and trends specific to online retail
Provide access to advanced marketing tools for analytics, automation, and campaign management
Can tailor marketing strategies to align with your business goals, target audience, and industry niche
Can quickly scale services based on your business needs or growth targets
Use analytics and data to continually refine and optimize eCommerce marketing efforts
Offer proven strategies and experience to deliver faster results than an in-house team
Stay updated on the latest trends, algorithms, and changes in eCommerce marketing

Success story:

Our expert team has chosen this case study that highlights how partnering with an eCommerce marketing agency enabled a brand to capitalize on new opportunities and successfully enter a new market:

Challenge: ANY DI is a Munich-based luxury accessory brand that wanted to penetrate the highly competitive US fashion market. The challenge was to effectively market its European-crafted products to American consumers and establish a strong brand presence in a new, unfamiliar market.
Solution: After an in-depth competitive analysis, CakeCommerce implemented a strategy involving paid social media, influencer marketing, and whitelisting to amplify influencer content organically. The multi-faceted approach aimed to position ANY DI as a premium European brand and capture a significant share of the US fashion market.
Results: CakeCommerce delivered exceptional results, including:
- Paid ads drove 40% of total Meta revenue
- Overall revenue increased by 300% in just 1.5 months
- Whitelisted content drove a 4.33% average CTR
  The whitelisted content garnered 1,162 saves and 523 shares, demonstrating strong audience interest. The strategic approach effectively drove both engagement and conversions from US customers.

Question 5

How do I choose the best eCommerce marketing agency for my business?

Accepted Answer

When choosing the best eCommerce agency for your business, you should prioritize the quality of its work, relevant experience, and effective communication. Follow these steps to hire the right company for your online business needs:

Know your marketing goals
Define if you want to focus on upselling services to existing customers, attracting new customers, or both. You’ll also need to know the audience segment you’re targeting and where they are on the customer journey.
Find the right expertise
Depending on your target demographics, you may need to prioritize advertising on certain online channels. Pick an eCommerce marketing agency with expertise in the service you need, like paid media or social media marketing.
Set a budget
Determine the amount you can invest in eCommerce marketing, including organic and paid campaigns, SEO, and other channels.
Review agency experience
Check the eCommerce companies’ portfolio of relevant work, case studies, reviews, or clients you can contact for feedback.
Ask for proposals
Send a request for a proposal (RFP) to the shortlisted eCommerce marketing agencies.
Schedule interviews
Set up interviews with prospective eCommerce marketing agencies to discuss the project in detail and check if they are a good fit for your team.
Ask about their strategy
Find out how the agency will develop a tailored strategy designed to achieve your specific goals.
Inquire about analytics and reporting
Ask the eCommerce marketing agency about the tools it uses to track search engine rankings, conversions, paid ad revenue, etc., and how often you can expect to get progress reports.
Make a decision
After reviewing the RFPs and interviewing your candidates, choose the best-suited agency and establish all project development processes.

Contact us if you need help finding the right eCommerce marketing company. Our team will recommend the most suitable agencies based on your list of requirements. You can visit our Marketplace for more details.

Question 6

How do I find the best eCommerce marketing agency on DesignRush that fits my budget?

Accepted Answer

Find the best eCommerce marketing agencies based on your budget using DesignRush’s advanced filters. You can sort companies based on budgets ranging from $1,000 to $50,000, and other relevant criteria.

Low Budget: 1k above	Conversion Perk Flowium 180 Marketing
Mid Budget: 10k above	Neon Growth Pehar Design Elogic Commerce
High Budget: 50k above	QOLOS The Digi Expert Unified

Explore our agency directory to compare eCommerce marketing agencies in detail. Browse profiles by location, industry niche, expertise, team size, pricing, and hourly rates to find the perfect match for your brand.

Question 7

What red flags to watch out for when hiring eCommerce marketing companies?

Accepted Answer

When hiring eCommerce marketing companies watch out for these potential red flags:

No clear strategy
Avoid an eCommerce marketing company if it can't demonstrate how it plans to address your unique challenges or provide a roadmap because it's a sign it may lack the expertise needed to grow your business.
Lack of industry experience
Be wary of a marketing agency with no specific background in eCommerce because it may struggle to understand the unique challenges of online retail. It should have proven experience with eCommerce platforms and knowledge of the latest trends in digital marketing for online stores.
No case studies or references
Don't consider agencies if they can’t show examples of past successes or happy clients, they may lack the credibility and experience to back up their claims.
Lack of transparency
Be cautious of an eCommerce marketing agency that is unwilling to share details about its processes, pricing, or past results, as that may be a sign it's not as competent or trustworthy as it claims.
Unrealistic promises
Be wary of companies that guarantee results like "instant sales growth" or "top rankings within a month." While agencies can certainly improve your marketing efforts, eCommerce success takes time and consistent effort.
Poor communication
Don't work with agencies if they’re difficult to reach, slow to respond, or don’t listen to your needs, it could lead to misunderstandings or misaligned strategies down the road.
Unprofessional website or materials
Don't even shortlist eCommerce marketing companies if their site is outdated, difficult to navigate, or lacks clear information about their services and success stories because these indicate a lack of attention to detail or professionalism.
No focus on data and analytics
Be cautious if the agency doesn’t use analytics to track performance, set KPIs, or optimize campaigns. A good marketing agency should continuously monitor and analyze data to improve results.
Unclear reporting and metrics
Be careful if an agency is vague about how it measures success or doesn’t offer clear, understandable reports, it may indicate it isn’t delivering the promised results or is avoiding accountability.
Focus on tactics over strategy
Avoid an eCommerce marketing agency if it focuses solely on tactics like ads or SEO without considering your overall business strategy and long-term goals, it may be missing the bigger picture and fail to provide an integrated approach necessary for sustained growth.

Question 8

What are the key success metrics in eCommerce marketing?

Accepted Answer

The most important key success metrics to track in eCommerce marketing are the following:

Conversion rate
The percentage of website visitors who complete a desired action, such as making a purchase. A higher conversion rate indicates that the eCommerce site is effectively turning visitors into customers.
Average order value (AOV)
The average amount spent per order. Increasing AOV can significantly boost revenue without the need for more traffic.
Customer acquisition cost (CAC)
The cost of acquiring a new customer, including all marketing and advertising expenses. Lowering CAC while maintaining or increasing sales is a key indicator of marketing efficiency.
Customer lifetime value (CLTV)
The total revenue an eCommerce business can expect from a single customer throughout their relationship with the brand. CLTV helps assess the long-term value of a customer and guides retention strategies.
Customer retention rate
The percentage of customers who come back for more purchases. High retention rates indicate strong customer satisfaction and loyalty.
Cart abandonment rate
The percentage of customers who add items to their cart but do not complete the purchase. A high cart abandonment rate suggests issues in the checkout process or user experience.
Website traffic
The number of visitors to the eCommerce website, including organic, paid, and referral traffic. Increased traffic often correlates with brand visibility and marketing success.
Bounce rate
The percentage of visitors who leave the eCommerce site after viewing only one page. A high bounce rate might indicate that your product pages or content are not engaging enough.
Return on investment (ROI)
The ratio of net profit to marketing investment. A positive ROI shows that your marketing campaigns are yielding more than they cost.
Email open and clickthrough rates
Tracking how many recipients open the emails and click through to the eCommerce site measures engagement and the effectiveness of the email campaign.
Social media engagement
The level of interaction (likes, shares, comments) on your social media posts. This helps measure brand visibility and engagement with your audience.
Sales growth
The rate at which your eCommerce sales are increasing over time. Consistent sales growth is a clear indicator that your eCommerce marketing efforts are effective.

Question 9

What questions should I ask eCommerce marketing companies before hiring one?

Accepted Answer

You should ask eCommerce marketing companies the following questions to assess their expertise, experience, and culture fit with your company:

Its Relevant Background

How many years of experience do you have in eCommerce marketing?
Do you have a portfolio of relevant eCommerce marketing projects?
Do your team members have relevant marketing certifications such as Shopify eCommerce Marketing, Google Premier partner, Meta Digital Marketing, and others?
Do you have in-house experts in specific areas like SEO, PPC, social media, and email marketing?
Do you work with any other eCommerce clients from my niche? Will there be a conflict of interest?

Its Services and Processes

How do you make clients stand out from the local competition?
How do you create eCommerce marketing campaigns for a specific niche?
What social media channels do you cover in your eCommerce marketing campaigns?
What is your content strategy? How many blog posts per month can you deliver?
What eCommerce platforms do you have experience with?
What does your email marketing strategy entail? How often do you send out newsletters and promotional emails?
How do you handle different marketing channels and ensure a cohesive strategy?
What kind of data analysis and research do you conduct to inform your strategies?
How do you measure the success of your marketing campaigns and track ROI?

Relevant To Your Project

What are the best marketing tactics to promote my eCommerce store?
How do you ensure alignment with our brand voice and target audience?
How do we define project milestones? What happens if they still need to be met?
Who are the key team members who will be working on my project?
What metrics will you use to define the success of this eCommerce marketing campaign?
How often will you provide us with status reports and relevant metrics?
What is the expected deadline to successfully deliver the campaign? What happens if the project is late?
What is the planned budget? Are there any additional costs we can expect?
What kind of support can you provide after completing the project?

Question 10

What are the best eCommerce marketing companies in the U.S.?

Accepted Answer

The top 5 eCommerce marketing companies in the US are:

CakeCommerce
- 5.0 stars on Google (3 reviews)
- Top clients: GemLux, Elegant Baby, BeautyBio, Cabana Life
Groove Commerce
- 4.7 stars on DesignRush (4 reviews)
- 4.7 stars on Google (12 reviews)
- Top clients: Merchant Automotive, Hello Divorce, National Toy Brand, Moore Brothers Wine
Optimum7
- 4.8 stars on DesignRush (5 reviews)
- 4.2 stars on Google (34 reviews)
- Top clients: Intel, Dior, Office Anything, Dr Pepper
Stryde
- 4.8 stars on DesignRush (5 reviews)
- 4.4 stars on Google (21 reviews)
- Top clients: IHG, Sports Illustrated, Lime Ricki, Goal Zero
The Commerce Shop
- 4.3 stars on DesignRush (1 review)
- 4.7 stars on Google (3 reviews)
- Top clients: Tiger Friday, Divers Supply, Fab Habitat, Southern Labware

List of the Best eCommerce Marketing Companies

Find an eCommerce Marketing Agency Near you

Need Help Selecting The Right Agency For Your Project?

Need Help Selecting The Right Agency For Your Project?

Latest Trends Related to eCommerce Marketing