Top Marketing Analytics Companies

What Is A Marketing Analytics Company?

Marketing analytics company is an agency that specializes in evaluating the success of brands’ marketing strategies, initiatives and campaigns through the use of specialized technology and business intelligence tools.

They collect data from a broad array of marketing sources like:

• Inbound campaigns
• Social media
• Advertising
• Blogging
• And more

Their job is to find out how organizations spend their marketing budget and resources and measure whether this spending drives engagement and sales successfully.

In other words, they make efforts to allow brands like yours to optimize their ROI and improve the allocation of their budget and human resources.

What Do Big Data And Marketing Agencies Do?

Big data and marketing companies are well-equipped to meet a diverse range of data needs. Their core services include:

Conducting Market Research

A strong understanding of your target audience is the key to appealing to them across several mediums. However, identifying the tools, time and expertise needed to gather that information can be challenging.

This is where marketing analytics firms become quite helpful.

They collect key information on your specific industry including:

• What trends are popular
• The size of the market you can serve
• Who your demographics are
• Who are purchasing products with a similar brand identity
• Which consumers are gravitating towards your type of production and distribution
• And more

By understanding the audience you’ve been targeting and the audience that seeks out your competition, you’ll be able to find valuable customers more easily.

Identifying Industry Trends

Big data marketing companies in the US use their robust client lists, high-tech tools and teams of experts to stay on top of the latest marketing trends.

By doing so, they can ensure clients are serving consumers the information and content that they desire almost instantaneously.

In fact, assessing analytics is one of the easiest, most surefire ways to identify trends within your industry or demographic.

Numbers are honest indicators of emerging patterns and agencies can utilize them to determine behaviors and patterns that can inform overall business growth, as well as content marketing, social media posts and more.

Developing Big-Picture Strategies

Marketing analytics consulting companies deal with large-scale research, demographics, and information. Therefore, they are the perfect entities to compile all of that oh-so-important data and formulate a comprehensive marketing strategy.

For example, while one brand may have a basic understanding of their in-house content marketing (what topics do well, when to post, etc.), a big data marketing agency can dig deeper into consumer patterns and draw informed conclusions about their behavior.

These conclusions may include:

• How consumers research and shop
• What influences them to buy
• How they feel about brands and products

These actions will then influence long-term, large-scale campaigns with more personalized objectives for the business without detracting from the still-important (but smaller-scale) day-to-day initiatives.

Tracking Analytics

Marketing analytics companies collect data and analyze results. However, they have access to top professionals and state-of-the-art resources to ensure they are gathering the most valuable information available.

After they have procured relevant information, these agencies can then use the information to adjust strategies and campaigns and better target consumers.

They can also send comprehensive reports to their clients, ensuring brands are just as in-the-know as the agency.

Performing Analytics Audit

Marketing analytics consulting agencies perform a comprehensive review of the client’s analytics implementations to date.

This includes checking on documentation of what data is currently being collected and how it’s being utilized.

The goal is to identify gaps in collection or analysis to facilitate future improvements.

How Much Do Marketing Analytics Companies Charge For Their Services?

The average hourly rate of marketing analytics firms ranges between $50 and $150.

However, you can also come across rates that go as low as $6 per hour and as high as 1,000 per hour.

This cost particularly depends on:

• The company stature
• The company size
• The project scope
• The project complexity

When it comes to the cost per project, some marketing analytics firms in the USA are able to undertake projects valued at $1,000 and others can go up to $50,000.

Why Hire Big Data Marketing Agency?

Two out of three marketers claim that data-based decisions are more effective than gut instincts.(Think with Google)

Businesses cannot rely on their intuition to achieve the desired results with their marketing initiatives.

They need to count on the help of tools and technologies to measure and monitor results to retain their customers and drive revenue.

Marketing analytics companies not only have the tools but also the resources and the talent that is able to:

• See the big picture of marketing trends
• Determine which strategies work and why
• Monitor trends
• Understand the ROI of each campaign thoroughly
• Forecast results

A 2018 Gartner survey on Marketing Data and Analytics shows that 81% of marketers expected most of their decisions to be data-driven by 2020.

Another survey by Martech highlights that businesses are putting more emphasis on hiring analytical experts, especially as the COVID-19 pandemic brings more consumers into digital experiences.

In fact, 11% of survey respondents claimed that they will spend the majority of their personnel spending on:

• Data scientists
• Analysts

Big data and analytics play a key role in staying competitive and getting ahead in today’s business landscape.

How To Select The Best Big Data And Marketing Firm

Follow these five steps to make the search for the best big data and marketing agency easier:

Step #1: Find Out What Resources They Have Access To

Big data and marketing agencies have access to different platforms, tools and resources to adequately track important data on both consumers and campaigns. They can then transform that information into action.

In addition to constantly monitoring analytics and cultivating strong strategies, they have access to top talent.

Step #2: Understand Their Strategic Process

Before you commit to a big data marketing company, ensure you understand how they gather data and what processes they have in place to help your brand generate positive ROI.

In addition, find out how often they will report to you and how this information will be communicated to you.

Attaining the information to grow your brand is important, but you should be aware how it’s sourced.

In addition, ask big data marketing analytics agencies how they plan to use this information to create a comprehensive omnichannel marketing strategy.

Brands need to know how this information informs not only the day to day operations, but the large-scale plans of the business.

Therefore, you need to determine who will be working on your project, who your point of contact will be and how the client and agency will collaborate to achieve success based on the analytics uncovered.

Step #3: Check Their Previous Work

An agency’s prior experience is a tell-tale sign of their ability to deliver results - which, at the end of the day, is the only thing your brand is really looking for.

Ask potential marketing analytics companies about their successful and unsuccessful projects, what they learned from them and which strategies they believe will be the most useful for business growth in the future.

Don’t forget to inquire about their clients as well. Great marketing analytics companies typically have long-standing partnerships with clients who are pleased with their work.

Ask for current client rosters, specific testimonials or contact information from a few client references so you can gain an unbiased opinion of their work before you commit.

Step #4: Ask About The Cost Of Their Services

Although it is often the first question on a client’s mind, the cost of services is perhaps one of the least important factors when choosing an agency to partner with.

After all, a higher price upfront may result in stronger long-term revenue, making the heftier initial investment worth it.

However, you should be certain what you are getting for the price, how often you will be billed and if you can expect any additional fees.

Once you have all your answers and still want to hire a big data marketing analytics agency, document everything in a contract first.

Step 5: Learn How Flexible Their Solutions Are

Data needs are inherently fluid. As companies grow or change course, their data and web analytics needs may also grow and evolve.

It’s important, therefore, to work with a partner that is flexible enough to offer solutions tailored to each client’s needs.

Top marketing analytics companies in the United States know that their services need to be scalable, and they’re likely to make this a key element of their positioning.

Always look for a partner whose services are capable of scaling as your business does.

15 Questions To Ask Marketing Analytics Companies Before Hiring One

The questions below will show you if a potential big data and marketing agency is truly qualified to help your brand grow:

1. Who will be working on this project and what is their experience?
2. Have they solved a similar problem or worked with clients in our industry previously?
3. What marketing analytics and big data tools do you have access to?
4. What tools do you use to audit marketing campaigns performances?
5. How does your team stay organized and ahead of deadlines?
6. Do you use any programs to communicate or collaborate with your clients?
7. What programs do you use to develop comprehensive marketing strategies?
8. How do you track data and analytics?
9. What metrics are the most important when creating a marketing strategy and why?
10. What do you think our biggest digital marketing strength is? Our biggest weakness?
11. Tell us about your previous work. What results did you achieve?
12. Who are some clients you have worked with? What campaigns or projects did you manage?
13. What reasonable results can we expect?
14. How long do you think it will take to see positive results?
15. What metrics do you report in and how often?

Takeaways On Big Data Marketing Companies

Marketing analytics companies help businesses with all their data needs - from consultation and implementation to full-time management.

Their job is to optimize their ROI and maximize their marketing performance.

The key services of these specialized agencies include:

• Conducting market research
• Identifying Industry trends
• Developing big-picture strategies
• Tracking analytics
• Performing analytics audit

A big data marketing analytics firm will approximately cost you between $50 and $150 per hour.

To choose the best partner for your business needs:

• Find out what resources they have access to
• Understand their strategic process
• Check their previous work
• Ask about the cost of their services
• Learn how flexible their solutions are

Best of luck!

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