Marketing Analytics & Big Data

Top Marketing Analytics Agencies

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Marketing Analytics Agencies have a 4.6 avg. rating from 2,662 verified reviews

Expert analysts ranked the leading marketing analytics agencies that help brands optimize their ROI and marketing performance. You can use our practical tool to filter companies by location, reviews, budget and team size and select the best partner for your needs.

Best Marketing Analytics Companies

1,938 Companies
Rankings updated: October 09, 2024
  • SmartSites

    Top Rated: 5-star Average Reviews
    Think Web. Think Smart. Partner with the #1 Rated Digital Marketing Agency.
    Outsmart the competition with best-in-class digital marketing services. With over 1,000 5-star reviews online, SmartSites is America #1 rated digital marketing agency. Call (201) 870 6000 for a free  [... view the full profile of SmartSites]
    Paramus, New Jersey
    100 - 249 $100/hr Inquire
    VISIT WEBSITE
  • Ignite Visibility

    The Expert Digital Marketing Agency (Sponsored)
    Ignite Visibility is a leader in SEO, online advertising, email, social media marketing and digital marketing. 200+ five star reviews, 3x Landy Award winner, 6x Inc. 5,000 company, #1 ranked  [... view the full profile of Ignite Visibility]
    San Diego, California
    100 - 249 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • WebFX

    Digital Marketing That Drives Results® - WebFX®
    Our team of digital marketing experts has a proven track record of delivering successful campaigns that drive results for B2B enterprises. Contact us today to optimize your marketing strategy!  [... view the full profile of WebFX]
    Harrisburg, Pennsylvania
    500 - 999 $150/hr $25,000 - $50,000
    VISIT WEBSITE
  • HigherVisibility

    4-Time SEO Agency of the Year. [Named Best Full-Service SEO and SEM Agency by Forbes]
    HigherVisibility is a Best-in-Class Digital Marketing Agency, specializing in SEO, Paid Media, and Website Design. We are proud to be a 4-Time SEO Agency of the Year Winner. Our professional staff  [... view the full profile of HigherVisibility]
    Memphis, Tennessee
    50 - 99 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Intero Digital

    #1 Rated Digital Marketing Agency in the US
    Driven by patented technology and proven strategies, our team works to take market share from your competitors, increase your brand equity, grow qualified traffic, and increase your revenue and  [... view the full profile of Intero Digital]
    Colorado Springs, Colorado
    250 - 499 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Netrush

    We Grow Brands.
    Everything your brand needs to maximize its potential on Amazon and other emerging marketplaces. We combine supply chain capabilities with creative services, giving our brands control of their message  [... view the full profile of Netrush]
    Vancouver, Washington
    250 - 499 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Grow My Ads

    The Google Ads Agency You've Been Searching For
    Maximize the potential of your Google Ads account in 3 months or less with a team Of PPC Specialists 100% focused on putting dollars in your pocket.  [... view the full profile of Grow My Ads]
    Fort Wayne, Indiana
    Under 49 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • mvpGrow

    On-Demand Marketing Department
    mvpGrow is an an on demand marketing and business development department for B2B software companies. Get everything you need, want, and expect in one.  [... view the full profile of MvpGrow]
    Kefar Sava, Israel
    Under 49 $149/hr $1,000 - $10,000
    VISIT WEBSITE
  • RenderTribe

    Specialists in Pipeline Marketing for SaaS and Software Companies.
    A New York-based (Saratoga Springs & New York City) boutique digital marketing firm driving growth for start-up and growth stage enterprises.  [... view the full profile of RenderTribe]
    Saratoga Springs, New York
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • Shugert

    Software Development and Marketing Analytics customised to your business needs
    Shugert is an ecommerce and digital marketing agency anchored in tradition and deeply invested in the future of digital commerce. We are online retail experts that specialize in B2C and B2B  [... view the full profile of Shugert]
    Barcelona, Spain
    Under 49 $90/hr $1,000 - $10,000
    VISIT WEBSITE
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  • KlientBoost

    Driving Serious Business Results
    Propel your digital strategy with our expertise in Google Ads, SEO, and Email Marketing. Based across three dynamic cities, our 80+ team has consistently doubled our growth yearly by enhancing ROI for  [... view the full profile of KlientBoost]
    Costa Mesa, California
    100 - 249 $100/hr $1,000 - $10,000
    VISIT WEBSITE
  • SEO Tech Experts LLC

    Top Rated: 5-star Average Reviews
    Award Winning Digital Marketing Agency - Since 2009
    SEO Tech Experts LLC, the leading SEO agency in Dubai/Abu Dhabi/Saudi Arabia, elevates businesses with cutting-edge strategies. Our experts drive online success through meticulous SEO campaigns  [... view the full profile of SEO Tech Experts LLC]
    Dubai, United Arab Emirates
    Under 49 $30/hr $1,000 - $10,000
    VISIT WEBSITE
  • Top Rated: 5-star Average Reviews
    Skyrocket Your Profits from 17% to 2,000% with Tailored Digital Marketing Services
    Incrementors is an Award-Winning Digital Marketing Agency, 2021 Best SEO Consulting Agency by Design Rush, and Top #10 Most Reviewed SEO companies by TheManifest, also one of the fastest-growing  [... view the full profile of Incrementors Web Solutions]
    Sacramento, California
    100 - 249 $40/hr $1,000 - $10,000
    VISIT WEBSITE
  • Awesome Website Guys

    Top Rated: 5-star Average Reviews
    Custom Affordable Websites for Small Businesses
    Awesome Website Guys is a website partner that provides website creation, hosting, support, optimization, and web development services for other small businesses. This helps save businesses time  [... view the full profile of Awesome Website Guys]
    Wilmington, North Carolina
    50 - 99 Inquire Inquire
    VISIT WEBSITE
  • IdeasUnlimited

    Top Rated: 5-star Average Reviews
    Global Support Redefined!
    IdeasUnlimited is a global support services provider with thirteen (13) years of experience in providing Call Center and Remote Business support services!  [... view the full profile of IdeasUnlimited]
    Sugar Land, Texas
    100 - 249 $10/hr $1,000 - $10,000
    VISIT WEBSITE
  • Ignite Digital

    Top Rated: 5-star Average Reviews
    The World is Online. Your Company Should be too.
    Ignite Digital is a reputable Digital Marketing Agency with over a decade of experience. We provide full-service Digital Marketing solutions for medium to big brands.  [... view the full profile of Ignite Digital]
    Mississauga, Canada
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • Devenup SEO

    Top Rated: 5-star Average Reviews
    Special Offer: August 2024 - 20% SEO discount for clients that found us on DesignRush!
    With data-driven SEO strategies and advertising campaigns, we help businesses impact the metrics that matter most, from traffic to revenue. Use the power of search in any platform to boost your sales.  [... view the full profile of Devenup SEO]
    Krakow, Poland
    Under 49 $40/hr $1,000 - $10,000
    VISIT WEBSITE
  • Funnel Boost Media

    LEAD GEN. | SEO/PPC | WEB DESIGN | VETERAN LED
    Funnel Boost Media is an all inclusive digital marketing company based in San Antonio, Texas. FBM specializes in everything from the creation of your marketing piece or website to the online  [... view the full profile of Funnel Boost Media]
    San Antonio, Texas
    Under 49 $100/hr $1,000 - $10,000
    VISIT WEBSITE
  • BrainZ Digital

    Top Rated: 5-star Average Reviews
    BrainZ Digital is a UK- based SEO, content and social agency working with startups to corporate
    Welcome to BrainZ Digital, where we focus on expanding your business. Collaboration is central to our ethos, as we believe it leads to unmatched digital performance. Understanding the digital  [... view the full profile of BrainZ Digital]
    London, United Kingdom
    Under 49 $150/hr $1,000 - $10,000
    VISIT WEBSITE
  • Digi Strikers

    Build Your Brand Faster
    Digi Strikers is an award-winning digital marketing agency that helps businesses increase website visibility, generate more traffic, and convert that traffic into leads.We focus on quality  [... view the full profile of Digi Strikers]
    London, United Kingdom
    50 - 99 $30/hr Under $1,000
    VISIT WEBSITE
  • Marketing Deck

    Top Rated: 5-star Average Reviews
    Website Creation & Digital Marketing Services
    At Marketing Deck we are developing websites meant to catch valuable leads for your business. Our websites have a modern interface and SEO oriented copywrite.  [... view the full profile of Marketing Deck]
    Bucharest, Romania
    Under 49 $50/hr $1,000 - $10,000
    VISIT WEBSITE
  • Top Rated: 5-star Average Reviews
    Netpeak is your trusted partner in growing business.
    Netpeak is a Ukrainian digital marketing agency established in 2006, that pioneered in shaping Eastern Europe's digital landscape with deep technical expertise and data-driven strategies.  [... view the full profile of Netpeak Digital Agency US]
    Wilmington, Delaware
    250 - 499 $75/hr $1,000 - $10,000
    VISIT WEBSITE
  • Big Brand Experience Put to Work for Small Business, Nonprofits and Startups
    The Smartest People In The World Work With The Bureau Of Small Projects.Literally rocket scientists and brain surgeons: Bill Nye, The Science Guy (CEO of the Planetary Society), Stanford University  [... view the full profile of The Bureau Of Small Projects]
    Los Angeles, California
    Under 49 $150/hr $1,000 - $10,000
    VISIT WEBSITE
  • TechAvidus

    Building Custom Software, web and mobile solutions
    Outsmart the competition with best-in-class Custom Software development, web & mobile app development & digital marketing services. Build digital products that let people do things differently.  [... view the full profile of TechAvidus]
    Chicago, Illinois
    50 - 99 $18/hr $1,000 - $10,000
    VISIT WEBSITE
  • Elit-Web

    Elit-Web — More than Digital Marketing
    Digital Marketing, SEM, SEO, PPC, SMO, SMM  [... view the full profile of Elit-Web]
    Chicago, Illinois
    100 - 249 $30/hr $1,000 - $10,000
    VISIT WEBSITE
  • Zamratech

    Top Rated: 5-star Average Reviews
    Your Gateway to Tech Excellence
    Zamratech, a globally recognized company based in the United States, has become a leading worldwide application developer. We provide a comprehensive range of digital services, including web design  [... view the full profile of Zamratech]
    Cincinnati, Ohio
    100 - 249 $35/hr $1,000 - $10,000
    VISIT WEBSITE
  • Evolve Media

    Digital Marketing Solutions
    With expertise in emerging and traditional markets, experience working with blue chip and new chip companies, and the support of a committed development team, we have been partnering with customers  [... view the full profile of Evolve Media]
    Claremont, California
    Under 49 $220/hr $10,000 - $25,000
    VISIT WEBSITE
  • A3logics

    Your best partner in software development!
    A3Logics is your partner for streamlined product design solutions. We offer expertise in product engineering, educational software development, custom software development, software testing  [... view the full profile of A3logics]
    Carlsbad, California
    250 - 499 $35/hr $25,000 - $50,000
    VISIT WEBSITE
  • SEO Consult Services

    Top Rated: 5-star Average Reviews
    Serve your niche and dominate your market. Talk to us now and transform the way you gain new listing
    Enhance your online presence through our specialized SEO guidance. Our digital marketing agency focuses on assisting professionals in acquiring qualified leads and increasing sales, enabling you to  [... view the full profile of SEO Consult Services]
    Dubrovnik, Croatia
    Under 49 $40/hr $1,000 - $10,000
    VISIT WEBSITE
  • LinkGraph

    Grow your Revenue through Transparent & Results-Driven SEO
    Award winning services and cutting-edge software to grow your traffic.LinkGraph - an award winning digital agency crafts marketing solutions for a digital world with our powerful SEO software and  [... view the full profile of LinkGraph]
    New York City, New York
    50 - 99 Inquire Inquire
    VISIT WEBSITE
  • Digital Dot

    Connecting the Dots to Your Digital Success
    Digital Dot connects vision to success with full-service digital marketing. Our expertise in SEO, PPC, web design, email marketing, and social media drives your business growth.  [... view the full profile of Digital Dot]
    New York City, New York
    50 - 99 $90/hr $1,000 - $10,000
    VISIT WEBSITE
  • Design In DC

    A Digital Agency For The Future
    We create websites and apps that are fully customized, scalable, easy to manage, and have a creative twist. Everything we build for you at Design in DC is made with the future in mind. We are a  [... view the full profile of Design In DC]
    Washington DC, Washington DC
    50 - 99 $190/hr $10,000 - $25,000
    VISIT WEBSITE
  • The agency run by the world's #1 and #3 PPC experts
    AdVenture Media Group is at the forefront of Google Advertising, trusted by global giants like Forbes and AMC. Our unparalleled expertise has made us a chosen partner by Google for training sessions  [... view the full profile of AdVenture Media Group]
    Woodmere, New York
    Under 49 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Wowbix

    Affordable Digital Marketing Company that helps you SELL MORE!
    Wowbix is an affordable digital marketing company based in Paramus, NJ. It proudly helps local and multinational businesses effectively market their products/services online.  [... view the full profile of Wowbix]
    Paramus, New Jersey
    Under 49 $50/hr $1,000 - $10,000
    VISIT WEBSITE
  • Evestar

    Your Ecommerce Marketing Agency, We help brands transform potential ideas into profitable realities.
    For Founders, By Founders.We help ecommerce businesses grow profits.  [... view the full profile of Evestar]
    Fort Lauderdale, Florida
    Under 49 Inquire $10,000 - $25,000
    VISIT WEBSITE
  • Flowium

    The Driving Force Behind Your Online Sales
    Flowium is a full-service eCommerce email marketing agency run by a team of proven experts.  [... view the full profile of Flowium]
    New York City, New York
    50 - 99 $150/hr $1,000 - $10,000
    VISIT WEBSITE
  • Huemor

    DesignRush Design Award Winner
    Unforgettable Websites that Drive Sales
    Looking for a website that resonates with your audience? As nonprofit website designers, we create unforgettable websites for organizations like yours. Our websites attract more supporters, outperform  [... view the full profile of Huemor]
    Pittsburgh, Pennsylvania
    50 - 99 $150/hr Inquire
    VISIT WEBSITE
  • Award-Winning Web Design Agency
    We are an award-winning web design agency, focused on creating bespoke & interactive web experiences for aspiring & established businesses and enterprises.  [... view the full profile of Creative Brand Design]
    London, United Kingdom
    Under 49 $120/hr $10,000 - $25,000
    VISIT WEBSITE
  • Exo Agency

    Digital Marketing Agency in Seattle
    Our vision is to see businesses of all sizes reach their full potential by using modern marketing strategies and that are proven to help scale businesses either in size, reach, revenue, or all three.  [... view the full profile of Exo Agency]
    Seattle, Washington
    Under 49 $100/hr $1,000 - $10,000
    VISIT WEBSITE
  • UAATEAM

    Digital marketing and advertising services for small & medium business
    We specialize in empowering small and medium-sized businesses with cutting-edge digital marketing solutions tailored to their unique needs and goals.  [... view the full profile of UAATEAM]
    Kharkiv, Ukraine
    50 - 99 $40/hr $1,000 - $10,000
    VISIT WEBSITE
  • Supple

    One digital marketing agency. Everything you need to grow your business online.
    Supple is an Award Winning SEO company. Get an obligation FREE quote from our SEO consultants, call today.  [... view the full profile of Supple]
    Richmond, Australia
    50 - 99 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Nativz

    An Army of Nerds Specializing in Digital Marketing, Data Analytics, Web Design & Development.
    An Army of Nerds Specializing in Digital Marketing, Data Analytics, Web Design & Development.  [... view the full profile of Nativz]
    Dallas, Texas
    Under 49 Inquire $10,000 - $25,000
    VISIT WEBSITE
  • IT Monks Agency

    Exceptionally crafted websites, showcasing your brand's essence, on WordPress
    IT Monks do unique custom WordPress solutions that make your business stand out, just like that.  [... view the full profile of IT Monks Agency]
    New York City, New York
    50 - 99 Inquire Inquire
    VISIT WEBSITE
  • Groovy Web

    DesignRush Design Award Winner
    Top Mobile App and Web Development Company.
    Groovy Web is highly recommended for building cutting-edge digital solutions like web, mobile apps, SaaS, MVP, MERN, bots, and browser extensions to help businesses ranging from startups to mid-sized  [... view the full profile of Groovy Web]
    Texas, Kentucky
    100 - 249 Inquire Inquire
    VISIT WEBSITE
  • Cyboticx LLC

    Democratize AI for All
    Cyboticx is a distinguished AI-focused company primarily dedicated to research and development in Generative and Predictive AI technologies. Our comprehensive expertise spans across Finance, Medical  [... view the full profile of Cyboticx LLC]
    Austin, Texas
    Under 49 $150/hr $10,000 - $25,000
    VISIT WEBSITE
  • Consumr Buzz

    We Make It Easy To Be Found Online
    Looking for a marketing plan that will actually work for your business? We're here to help! We specialize in creating strategic, cost-effective plans that are specifically designed to help your  [... view the full profile of Consumr Buzz]
    Lake Worth, Florida
    50 - 99 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Ziggle Tech

    Website Design, Development, and Management Agency
    Ziggle Tech is an acclaimed e-commerce design and development agency, known for its expertise in crafting strategies, designs, and technological solutions for small to mid-level companies.  [... view the full profile of Ziggle Tech]
    New York City, New York
    50 - 99 $75/hr $1,000 - $10,000
    VISIT WEBSITE
  • TA Digital

    Work with the BEST.
    TA Digital is a dynamic and forward-thinking digital agency that specializes in delivering innovative solutions for digital experience, commerce and marketing.  [... view the full profile of TA Digital]
    Newark, California
    500 - 999 $100/hr $50,000 & Up
    VISIT WEBSITE
  • DiscoverMyBusiness

    Digital Marketing Services
    If your business needs help with generating qualified leads and getting real results from your online marketing, our campaigns require specialized market knowledge, and that’s where we can help!  [... view the full profile of DiscoverMyBusiness]
    New York City, New York
    Under 49 $300/hr $1,000 - $10,000
    VISIT WEBSITE
  • Moburst

    Growth Done Right
    Moburst is a digital & creative full-service, mobile-first marketing agency that helps companies to scale and become category leaders.From Fortune 1000 brands to startups our key clients: Google  [... view the full profile of Moburst]
    New York City, New York
    Under 49 Inquire $25,000 - $50,000
    VISIT WEBSITE
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Marketing Analytics Company Hiring Guide

What is a marketing analytics agency?

A marketing analytics agency is a service provider that evaluates the success of brands’ marketing strategies, initiatives, and campaigns through statistical models and specialized technology. In doing so, they help businesses uncover insights, trends, and opportunities pertinent to the customer experience, helping them understand what drives consumer actions. Coherently, marketing analytics companies guides businesses in refining marketing campaigns and maximizing return on investment (ROI).

There are three types of marketing analytics that agencies use to interpret data:

  • Descriptive analytics: Evaluating historical data to understand the current standings via dashboards, data visualization tools, key performance indices, and reporting systems. This allows businesses to make real-time decisions to improve the effectiveness of the current campaigns.
  • Predictive analytics: Processing data to forecast a marketing campaign's performance through regression analysis, machine learning algorithms, and data mining. Through this, businesses can stay ahead of the curve and prepare for potential marketing crises.
  • Prescriptive analytics: Determining the most effective course of action using optimization algorithms, simulation models, and decision analysis tools. Its focus is to provide actionable recommendations.

As projected by Research and Market, the global marketing analytics market was valued at $4 billion in 2023, with the US accounting for the largest market share at $1.2 billion. Notably, US marketers spend the most on demographic, transactional, and behavioral types of third-party audience data.

Here are some common challenges marketing analytics companies assist businesses with:

  • Lack of unified data due to data silos: Fragmented data often impedes companies from obtaining a holistic overview of their marketing performance and customer behavior. To tackle these hindrances, marketing analytics companies create centralized data repositories that integrate and unify data from multiple sources to enable comprehensive insight into marketing campaigns and customer journeys and streamlined data-decision processes.
  • Inconsistent data quality across different platforms: Data quality issues, such as inconsistencies, inaccuracies, and incomplete records, can considerably obstruct the data analysis process and the reliability of insights. To ensure data consistency, marketing analytics companies employ data cleansing and normalization techniques, wherein they standardize data formats, correct errors, and fill in missing values.
  • Inefficient data management and collection of inaccurate or unnecessary data: Businesses often collect inaccurate and unnecessary data due to using wrong metrics and tools and lacking knowledge of data best practices, such as cleaning and processing data before analyzing it. To overcome these discrepancies, marketing analytics companies implement data management and automated data collection solutions to bridge the collection gaps and streamline the overall management process.
  • Difficulty keeping up with algorithm changes on platforms like Google, Meta, and X: Algorithm updates across Google, Meta, X, and other platforms can impact a brand’s visibility, engagement, audience reach, and credibility. In that regard, marketing analytics companies proactively stay up-to-date with these changes and adapt the deployed analytics models accordingly to maintain clients’ competitive edge.
  • Navigating and complying with increasingly stringent data privacy regulations: With data regulations becoming more rigorous globally, ensuring compliance with them can be a complex challenge for businesses. Being familiar with these regulations, marketing agencies can help businesses navigate them via data governance frameworks and compliance strategies — regular audits, adherence with best practices and tools for protecting personal data.

The marketing analytics services delivered by Netpeak Digital's illustrates the impact of hiring a professional team.

Operating in a saturated market with hundreds of competitors, Vidby MeetUp sought to expand its reach and increase visibility and app downloads. Netpeak Digital used its proprietary RadASO Tech Boosted Solution to analyze the countries with the highest installation rates and collect data on competitors, relevant search terms, and their popularity and rank. The agency conducted keyword cross-localization for more organic installs and improved the app’s title, metadata, logo, and graphics to maintain consistent branding.

Following the optimization, the Vidby MeetUp app increased its search engine rankings in the UK, the US, and several other countries, leading to higher app visibility and downloads. Its impressions increased by 3,018%, installations by 138%, and average conversion rate by 47%.

What do marketing analytics companies do?

Marketing analytics companies leverage marketing data to provide deeper insights into customer behavior, preferences, and future market trends. Through this, they help businesses better understand their customer base and influence their purchasing habits.

Here are some services that marketing analytics companies offer:

  • Market research and competitive analysis: Identifying industry trends, market opportunities, and competitive dynamics
  • Customer segmentation: Grouping customers based on shared traits and characteristics, allowing businesses to provide personalized marketing
  • Marketing mix modeling (MMM): Using statistical models to analyze the impact of individual marketing activities on sales
  • Campaign performance analysis: Assessing the overall performance of a campaign through conversion rates, ROI, and customer acquisition costs
  • Attribution modeling: Determining the impact of various marketing channels and touchpoints on customer conversions, including website, social media, email, and even telephones
  • Ad tracking and measurement: Monitoring click-through rate, cost per acquisition, and return on ad spend (ROAS) to evaluate the effectiveness of advertising campaigns across channels
  • Conversion rate optimization: Devising data-based strategies to increase the probability of users taking a desired action
  • Predictive analytics and forecasting: Using historical data and statistical algorithms to predict future marketing trends and customer behaviors, aiding in strategic planning and decision-making

Flowium's project serves as a prime example of an effective marketing analytics service.

The CPG company recently rebranded and realized its content no longer aligned with its new images, ultimately struggling to engage customers and build loyalty. To solve this, Flowium conducted market research to understand the brand’s market position and its customer’s perceptions, behavior, and journey. Based on this, it conducted A/B and split testing, and email segmentation to enhance customer retention and streamline email flows.

As a result, the client increased email revenue by 44%, placed orders from campaigns by 27%, and flow click rate by 153%.

How much do marketing analytics agencies charge for their services?

Marketing analytics agencies charge very differently for their services, depending on the scope of service, complexity of analysis, data volume, and pricing models.

Common pricing models across marketing analytics companies include:

  • Percentage-based
  • Hourly-based
  • Project-based
  • Subscription-based

 A Deloitte study found that businesses spend an average of 8.9% of their marketing budget on marketing analytics. The source further emphasizes that marketing analytics is employed in nearly half of all marketing decisions.

The top 50 marketing analytics agencies on DesignRush charge an hourly average rate of $105. Approximately 15.9% of the agencies accept projects under $1,000, and 3.1% accept projects with a $50,000 minimum budget.

Why should I hire a marketing analytics company?

You should hire a marketing analytics company because it has the expertise to effectively gather and interpret marketing data, harnessing it to improve customer experience, optimize marketing strategies, and drive profitability. Moreover, marketing analytics agencies can help organizations navigate data policies and predict market trends and behavior, allowing them to stand out in crowded niches.

When you enlist the expertise of marketing analytics agencies, you stand to gain numerous benefits, including:

  • Make sense of your data: Only 10% of organizations report that they have mature marketing analytics. With most businesses lacking the skills to interpret marketing data effectively, marketing analytics companies can compensate for the knowledge gap. They have the expertise to monitor, clean, and unify a business’s data so they gain reliable and valuable marketing insights.
  • Elevate customer experience: Given that 54% of customers prefer personalized marketing, marketing analytics agencies help businesses segment their customer base by providing informed insights into customer demographics, behaviors, and preferences.
  • Navigate data policies and regulations: As laws like the EU’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act provide more consumer protection, marketing analytics agencies help businesses navigate restrictions and collect data through other strategies. This includes gaining the customer's consent before getting their information and sending surveys.
  • Anticipate changes in behavior and trends: Marketing analytics companies use advanced technology and statistical models to help businesses predict changes in customer behavior and marketing trends. As such, businesses can quickly pivot their strategies to minimize loss.
  • Maximize profitability: Considering that only 23% of marketers are confident in tracking the right key performance indices, it’s a common practice for them to turn to marketing analytics agencies to help them understand the performance of each campaign and platform. This way, they can better allocate their resources to marketing channels, campaigns, and strategies that drive the most revenue.
  • Contribute to business growth: By providing more in-depth buyer intelligence quotient through analyzed data, marketing analytics companies aid businesses in developing more targeted campaigns. This leads to higher quality leads, customer engagement and retention, and sales, translating to business growth.

One case study that highlights the benefits of hiring a marketing analytics company is the partnership between VOSS and Amsive.

Shifting consumer perceptions impacted beverage company VOSS's market position, prompting the company to seek Amsive's expertise in revamping its brand image, emphasizing the quality of its ingredients, and attracting modern luxury consumers. Using its proprietary Audience Science approach, Amsive analyzed audience and performance data to understand customer consumption habits. Based on that, it developed a new brand positioning and messaging, multichannel media strategy, creative direction, and performance optimization to align with VOSS’s core target audience.

As a result of Amsive’s marketing analytics strategy, VOSS’s target market sales surged by 20%, with impressions reaching 137 million. Most impressively, VOSS’s Amazon sales skyrocketed by 344% year-over-year.

How do I choose the best marketing analytics agency for my business?

You can choose the best marketing analytics agency for your business by following these steps:

  1. Identify your goals: Determine the key issues you wish to solve by hiring a marketing analytics agency, set key performance indicators (KPIs), and understand how the agency will impact your business objectives.
  2. Define project scope: List down the marketing channels you want to analyze, the audiences you’re targeting, the technologies you’re using, and your project timeline.
  3. Define your budget: Determine how much of your marketing budget you can allocate for marketing analytics. Take into account the cost of different marketing analytics tools and technology, such as Ahrefs, Adobe Analytics, Salesforce, and Whatagraph.
  4. Research potential agencies and get referrals: Search marketplaces, agency listings, and online directories like DesignRush for marketing analytics agencies. Check online forums and communities, and ask for recommendations from business partners.
  5. Look at their tech stack: Prioritize agencies familiar with your current marketing channels and analytics tools. Also, consider those who can integrate these tools with other associated technologies, such as business intelligence platforms.
  6. Evaluate technical expertise: Inquire about their proficiency in SQL, Python, and Excel, as these skills allow you to evaluate more extensive and varied data sets.
  7. Review their credentials: Examine their portfolios, case studies, client testimonials, reviews, and awards. Choose agencies with experience in your industry that offer the specific services you need.
  8. Create your request for proposal (RFP): Outline your project scope, business background, and current tech stack in your RFP and send it to the shortlisted agencies. Compare proposals from different agencies to understand value for money and projected outcomes.
  9. Interview potential partners: Schedule an interview with your narrowed list of marketing analytics agencies to discuss further project details and assess how well they work with your team.
  10. Understand their value proposition: Evaluate the agency’s stance on data ethics and select those that align with your values.
  11. Negotiate and finalize the contract: Carefully review and negotiate your payment and terms of service, including stipulations on expected deliverables. Include clauses that allow you to exit the partnership if the agency does not meet expectations.
  12. Onboard your chosen agency: Provide access to your marketing analytics tools and determine your project management and communication style.

If you need help with the selection process, visit DesignRush’s Marketplace. We’ll connect you with five suitable prospects based on your project requirements — for free.

How do I find the best marketing analytics company on DesignRush that fits my budget?

You can find the best marketing analytics company on DesignRush that fits your budget by using our filter options. You can personalize your search based on hourly rates, minimum budgets, agency region, company size, and client type.

Below are five marketing analytics companies on DesignRush that accept projects under $1,000:

What are the key success metrics in digital marketing analytics?

The key success metrics in digital marketing analytics largely depend on your marketing channel and campaign goal. For instance, a business aiming to increase brand visibility on social media will monitor post shares, brand mentions, and number of new followers. Meanwhile, a business seeking to increase email engagement will track open and click-through rates.

Here’s a list of key success metrics that marketing platforms predominantly monitor:

  • Funnel conversion rate: Assesses the effectiveness of a business’s marketing strategies in driving customers toward a desired action or outcome
  • Click-through rate (CTR): Identifies the number of times ad, content, email, or social media post was clicked
  • Cost per lead (CPL): Computes the average cost of each new lead gained through an ad campaign
  • Bounce rate: Calculates the percentage of visits to the website where only one page was viewed without engaging further
  • Impressions: Measures the times that your content or ad is viewed or displayed organically regardless of clicks
  • Sales per channel: Monitors the number of overall sales each marketing channel produces over a specific period
  • Customer acquisition cost: Calculates how much a business spends on sales and marketing to gain a single customer
  • Customer lifetime value: Measures the average revenue a typical customer generates over time
  • ROI: Determines the profitability of an investment by comparing the amount gained over the amount spent

What questions should I ask before hiring a marketing analytics agency?

Before hiring a marketing analytics agency, you should ask the following questions:

Its Relevant Background

  1. Do you have experience working in my industry?
  2. Can you share examples of previous work. What results did you achieve?
  3. Are any of your clients my direct competitors?
  4. Is there a marketing channel and analytics tool that you specialize in?

Its Services and Processes

  1. What is your process for tracking and analyzing data?
  2. How do you clean, standardize, and unify a business’s marketing data from various platforms and channels?
  3. What steps do you take to validate data and ensure the integrity of your results?
  4. How do you ensure data security and privacy?
  5. What technologies do you harness across your analytics processes?
  6. How does your team stay organized and ahead of deadlines?

Related to Your Project

  1. What metrics are the most important for my campaign? Why?
  2. How often do you report feedback?
  3. Based on your experience, when can I expect to see preliminary results?
  4. How do you think the macro trends in my industry might impact the project results? How do you think we should pivot?

What are the best marketing analytics agencies in the US?

The best marketing analytics agencies in the US are the following:

AgencyDesignRush ratingGoogle ratingTop clients
Netpeak Digital

5.0

(35 reviews)

5.0

(3 reviews)

  • Puma
  • Bosch
  • Domino’s
  • Siemens
Intero Digital

4.9

(25 reviews)

4.8

(236 reviews)

  • Jaguar
  • Ace Hardware
  • Mizuno
  • Google
Ignite Visibility

4.9

(14 reviews)

4.6

(58 reviews)

  • Tony Robbins
  • DoorDash
  • COX
  • Wedding Wire
Flowium

4.9

(20 reviews)

4.7

(54 reviews)

  • BetterBrand
  • Maison Kitsune Paris
  • Balsam Hill
  • Last Crumb
Amsive

4.8

(6 reviews)

4.6

(9 reviews)

  • Forbes
  • Discovery Education
  • New York University
  • Blue Cross Blue Shield

Why People Trust DesignRush

Rated 4.7 on Google and Trustpilot, DesignRush Agency Directory is a reliable resource for finding marketing analytics agencies. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.

DesignRush rating logos on Trustpilot and Google

Learn more about DesignRush Agency Ranking Methodology.

Sources

DesignRush sustains a directory of over 30,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:

  • Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
  • The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.

Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.

About The Author and Expert Reviewer
Bisera Stankovska developed marketing-related content for LeanRank, Content Distribution, and Ridarec. She has numerous high-ranking articles under her belt, alluding to her expertise in the field. She used to write for DesignRush, focusing on marketing with a touch of SEO.
Mariana Delgado is a renowned marketing expert with an extensive background spanning over ten years in digital marketing, sales management, search, and video advertising. She has led campaigns with a stellar 5:1 ROAS and worked at consulting giants like PwC and Deloitte. Her influence at DesignRush led to an impressive 200% growth in organic traffic, pushing the visitor numbers beyond the 500,000 mark.