Expert analysts ranked the leading marketing analytics agencies that help brands optimize their ROI and marketing performance. You can use our practical tool to filter companies by location, reviews, budget and team size and select the best partner for your needs.
A marketing analytics agency is a service provider that evaluates the success of brands’ marketing strategies, initiatives, and campaigns through statistical models and specialized technology. In doing so, they help businesses uncover insights, trends, and opportunities pertinent to the customer experience, helping them understand what drives consumer actions. Coherently, marketing analytics companies guides businesses in refining marketing campaigns and maximizing return on investment (ROI).
There are three types of marketing analytics that agencies use to interpret data:
As projected by Research and Market, the global marketing analytics market was valued at $4 billion in 2023, with the US accounting for the largest market share at $1.2 billion. Notably, US marketers spend the most on demographic, transactional, and behavioral types of third-party audience data.
Here are some common challenges marketing analytics companies assist businesses with:
The marketing analytics services delivered by Netpeak Digital's illustrates the impact of hiring a professional team.
Operating in a saturated market with hundreds of competitors, Vidby MeetUp sought to expand its reach and increase visibility and app downloads. Netpeak Digital used its proprietary RadASO Tech Boosted Solution to analyze the countries with the highest installation rates and collect data on competitors, relevant search terms, and their popularity and rank. The agency conducted keyword cross-localization for more organic installs and improved the app’s title, metadata, logo, and graphics to maintain consistent branding.
Following the optimization, the Vidby MeetUp app increased its search engine rankings in the UK, the US, and several other countries, leading to higher app visibility and downloads. Its impressions increased by 3,018%, installations by 138%, and average conversion rate by 47%.
Marketing analytics companies leverage marketing data to provide deeper insights into customer behavior, preferences, and future market trends. Through this, they help businesses better understand their customer base and influence their purchasing habits.
Here are some services that marketing analytics companies offer:
Flowium's project serves as a prime example of an effective marketing analytics service.
The CPG company recently rebranded and realized its content no longer aligned with its new images, ultimately struggling to engage customers and build loyalty. To solve this, Flowium conducted market research to understand the brand’s market position and its customer’s perceptions, behavior, and journey. Based on this, it conducted A/B and split testing, and email segmentation to enhance customer retention and streamline email flows.
As a result, the client increased email revenue by 44%, placed orders from campaigns by 27%, and flow click rate by 153%.
Marketing analytics agencies charge very differently for their services, depending on the scope of service, complexity of analysis, data volume, and pricing models.
Common pricing models across marketing analytics companies include:
 A Deloitte study found that businesses spend an average of 8.9% of their marketing budget on marketing analytics. The source further emphasizes that marketing analytics is employed in nearly half of all marketing decisions.
The top 50 marketing analytics agencies on DesignRush charge an hourly average rate of $105. Approximately 15.9% of the agencies accept projects under $1,000, and 3.1% accept projects with a $50,000 minimum budget.
You should hire a marketing analytics company because it has the expertise to effectively gather and interpret marketing data, harnessing it to improve customer experience, optimize marketing strategies, and drive profitability. Moreover, marketing analytics agencies can help organizations navigate data policies and predict market trends and behavior, allowing them to stand out in crowded niches.
When you enlist the expertise of marketing analytics agencies, you stand to gain numerous benefits, including:
One case study that highlights the benefits of hiring a marketing analytics company is the partnership between VOSS and Amsive.
Shifting consumer perceptions impacted beverage company VOSS's market position, prompting the company to seek Amsive's expertise in revamping its brand image, emphasizing the quality of its ingredients, and attracting modern luxury consumers. Using its proprietary Audience Science approach, Amsive analyzed audience and performance data to understand customer consumption habits. Based on that, it developed a new brand positioning and messaging, multichannel media strategy, creative direction, and performance optimization to align with VOSS’s core target audience.
As a result of Amsive’s marketing analytics strategy, VOSS’s target market sales surged by 20%, with impressions reaching 137 million. Most impressively, VOSS’s Amazon sales skyrocketed by 344% year-over-year.
You can choose the best marketing analytics agency for your business by following these steps:
If you need help with the selection process, visit DesignRush’s Marketplace. We’ll connect you with five suitable prospects based on your project requirements — for free.
You can find the best marketing analytics company on DesignRush that fits your budget by using our filter options. You can personalize your search based on hourly rates, minimum budgets, agency region, company size, and client type.
Below are five marketing analytics companies on DesignRush that accept projects under $1,000:
The key success metrics in digital marketing analytics largely depend on your marketing channel and campaign goal. For instance, a business aiming to increase brand visibility on social media will monitor post shares, brand mentions, and number of new followers. Meanwhile, a business seeking to increase email engagement will track open and click-through rates.
Here’s a list of key success metrics that marketing platforms predominantly monitor:
Before hiring a marketing analytics agency, you should ask the following questions:
The best marketing analytics agencies in the US are the following:
Agency | DesignRush rating | Google rating | Top clients |
Netpeak Digital | 5.0 (35 reviews) | 5.0 (3 reviews) |
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Intero Digital | 4.9 (25 reviews) | 4.8 (236 reviews) |
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Ignite Visibility | 4.9 (14 reviews) | 4.6 (58 reviews) |
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Flowium | 4.9 (20 reviews) | 4.7 (54 reviews) |
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Amsive | 4.8 (6 reviews) | 4.6 (9 reviews) |
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Rated 4.7 on Google and Trustpilot, DesignRush Agency Directory is a reliable resource for finding marketing analytics agencies. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.
Learn more about DesignRush Agency Ranking Methodology.
DesignRush sustains a directory of over 30,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:
Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.