Table of Contents
- What Is An Integrated Marketing Agency?
- What Does An Integrated Marketing Company Do?
- What Are The Different Types Of Channels Integrated Marketing Agencies Use To Engage Consumers?
- How Much Do Integrated Marketing Agencies Charge?
- Why Hire An Integrated Marketing Company?
- How To Choose The Right Integrated Communications Agency
- 10 Questions To Ask An Integrated Marketing Agency
- Takeaways On Integrated Marketing Companies
An integrated marketing agency is a company that fuses online and offline marketing strategies to help brands deliver a seamless customer experience.
They develop a multifaceted marketing strategy using advertising, digital marketing, public relations, branding and more to fulfill all your marketing needs and expectations in one cohesive execution.
While keeping your brand and messaging consistent, these companies incorporate different marketing communication channels to promote your products or services:
- Direct marketing
- Digital marketing
- Social media
- Traditional media
An integrated marketing agency will help you identify your brand’s core message and the cross-channel opportunities to develop a strategy tailored to every specific channel and target audience.
What Does An Integrated Marketing Company Do?
An integrated marketing company offers a complete set of marketing solutions that help businesses implement a cohesive and effective marketing strategy.
They have the expertise, resources and tools to provide quality services to businesses across all industries. They can extend their brand narrative on the right channels, reaching their target customers where they spend their time.
93% of B2B marketers focus on delivering relevant content when and where consumers are most likely to see it.
An integrated marketing agency helps you spread your key message across different platforms to streamline your communications and engage your target customers.
Integrated marketing companies boast extensive know-how in various areas of communications and have teams of skilled professionals such as:
- Brand strategists
- PR specialists
- Media buyers
- Social media experts
- Content writers
- Graphic designers
- Sales account managers
- And more
These experts work together and use different approaches to successfully execute online and offline campaigns to get your brand in front of the right audience.
Integrated marketing companies provide a wide range of integrated marketing services such as:
- Direct marketing
- Digital marketing
- Brand strategy
- Sales promotion
- PR (public relations)
- Social media
- Media planning & buying
- Guerilla marketing
- Mobile marketing
- Experiential marketing
- Email advertising
- B2B communications
- Graphic design
- And more
Incorporating a variety of marketing activities in one single coherent effort is not only a cost-effective method, but it also maintains brand continuity and keeps storytelling consistent.
This builds brand awareness as well as brand recognition and makes your target audience more likely to easily identify and engage with your brand across different platforms.
What Are The Different Types Of Channels Integrated Marketing Agencies Use To Engage Consumers?
These are the communication channels integrated marketing companies use to ensure a unified brand experience for your customers:
Channel #1 Direct marketing
Direct marketing allows you to head-on engage your customers. Sales calls, direct mail or industry conferences are direct marketing strategies that help you build lead generation and increase your sales.
Channel #2 Digital Marketing
Businesses of all industries rely on digital media to deliver content and reach target audiences.
Common digital marketing channels used in integrated marketing campaigns include websites, content marketing, SEO (search engine optimization), email marketing, paid advertising and more.
Digital marketing strategies help you take control over your brand message and integrate it seamlessly across all your platforms.
Channel #3 Traditional Media
While internet-based marketing strategies have the potential to reach thousands of people in an instant, traditional marketing tactics have decades of success and best practices behind them.
Because of this, coupling digital marketing initiatives with traditional marketing is an effective way to integrate a marketing campaign and maximize its potential.
Some examples of traditional media include billboards, signs, posters, newspaper and magazine ads, television commercials or radio spots.
Channel #4 Brand Partnerships
Many brands partner with other businesses, spokespeople or influencers to either co-produce a marketing campaign or simply advertise their product.
Depending on the contract agreed upon, this type of partnership includes posting promotional material on social media platforms or websites. A typical example consists of Instagram influencers who promote a product or service on the platform in an organic manner to their followers.
Other stipulations to this partnership may also exist, but you’ll be able to spot these partners as you scroll through the app with the required hashtags #sponsored, #partner or #ad.
Channel #5 Social Media
Brands can incorporate social media into integrated marketing campaigns in a few ways.
They can either share their digital marketing content, such as blog posts created for the website in accordance with the objectives. Conversely, they can create new original content specifically for social media networks.
How Much Do Integrated Marketing Agencies Charge?
Integrated marketing agencies have varying pricing structures, and the final cost of an integrated campaign may vary and ultimately depends on your overall business goals.
Therefore, it’s important to understand how much a project will cost you at the minimum, then determine any potential add-on costs that could drive the final price up.
Most companies in the US charge a project fee between $1,000 and $10,000. There are more exclusive companies that set their project price between $10,000 and $25,000.
As for hourly rates, the vast majority of integrated marketing companies charge between $125 and $175 per hour.
However, if you choose an agency outside of the US, the pricing will be less expensive, under $100 or even under $50 per hour.
As you are crafting your integrated marketing strategy, consult with the agency about the possibility of paid media, boosted social posts or influencer collaborations that might need additional funding.
These unexpected mediums could get pricey but may provide a strong return on investment and improve your brand’s reputation long-term.
Why Hire An Integrated Marketing Company?
An integrated marketing agency offers the whole package of integrated marketing solutions to help you attract more customers, build brand recognition, increase revenue or provide a high level of transparency between your business and customers.
If you were wondering what is integrated marketing and how it can help your business, here is the explanation.
Integrated marketing is a marketing strategy that strikes the perfect balance between online and offline marketing activities to communicate a consistent message across different channels and entice consumers to connect with a brand.
Consumers can recognize your brand across channels, whether that happens when they land on your website, scroll through your social media accounts or come across a billboard ad.
Through consistent branding and messaging, an integrated marketing strategy helps solidify your brand’s presence on numerous platforms and build trust with your audience.
73% of consumers are more likely to trust a brand they know.
Investing in brand uniformity means shifting focus away from sales towards an authenticity that can boost conversions.
Customers want to perceive your brand as trustworthy and they crave an easy and streamlined journey to achieve their goals.
These are the benefits that come from hiring an integrated marketing company:
- Brand awareness
- Brand recognition
- Brand visibility
- Increased media coverage
- Trust with your target audience
- Lead generation
- Thought leadership within your niche
- More sales
- And more
All in all, integrated marketing is a cost-effective approach that ultimately helps your business save time and money.
An integrated marketing agency has the capacity and the entire package of solutions to reach and engage your target customers on the right platforms and at the right time, by crafting one clear message and building a strong brand identity.
A consistent brand identity can increase revenue by 33%.
This is why you should hire an integrated marketing agency - to help you implement an all-encompassing strategy and generate more qualified leads and revenue for your business.
How To Choose The Right Integrated Communications Agency
Selecting the right integrated marketing agency for your business might not be such an easy task, as there are many available options out there.
Firstly, make sure you have a deep understanding of your business goals.
The top integrated marketing agencies in the USA can design a campaign to solve almost any business growth problem you’ve run into, but the key is to keep things simple.
Look at your data and business performance, then pick one goal to pursue through integrated communications. Because the hallmark of integrated marketing is a streamlined experience centered around one message, it is imperative to not cloud that objective with secondary tasks.
Take these three key steps when choosing an integrated communications agency:
Step #1 Look at their industry experience
An integrated marketing company that can boast experience in your niche will be able to generate a fully-integrated strategy to create a seamless experience for your customers across every digital medium.
Having worked with similar clients means that these experts know the key players in your industry, the competitors, the media outlets and the right channels to expand your brand voice.
They conduct market research, knowing where to look and how to assess it. They are able to extract valuable insights about your target consumers, how they interact with your brand and how they perceive your brand.
This is instrumental in crafting the most effective marketing messages and calls to action.
The best integrated marketing agencies are well-versed in assessing your audience and brand identity, then determine the digital channels your message will perform well on.
Step #2 Understand what type of tools they are using
An integrated marketing agency has access to top platforms and premium subscriptions to help you reach your business goals.
There are plenty of programs that can manage digital campaigns, identify online trends, gather consumer data, and track and analyze results in real-time.
Find an integrated marketing agency that uses top-of-the-line tools such as Hootsuite, HubSpot marketing automation, Google Analytics, Buffer, Ahrefs and more.
These tools enable them to adjust your marketing strategy to your unique requirements and provide the best results. Plus, you can ask them to grant you access to these platforms so that you can check your campaigns’ performance anytime, anywhere.
Step #3 Figure out what team members will work on your project
Integrated marketing and communications projects require a large amount of creative work, data and analysis. Therefore, finding a team of top experts will set your brand up for stronger success.
Before you hire an integrated marketing agency, figure out which team members they plan to place on your project.
Learn about what their role will be, the qualifications they have and the prior integrated marketing campaigns they have worked on. Discover how much experience they have in your industry and what they brought to the table to achieve strong results.
10 Questions To Ask An Integrated Marketing Agency
Before hiring an integrated marketing agency, be sure to ask them these following question:
- Have you worked on projects within our niche?
- What channels do you think are most beneficial to our brand?
- Do you outsource any of the tasks?
- Who from your team will be working on our project?
- What types of tools are you using?
- How do you measure the success of an integrated campaign?
- Which area do you think you’re most proficient at, branding, social media or public relations?
- What is your pricing structure? Are there any additional services that might cost extra?
- What type of content do you think our target audience wants to consume?
- How often will we meet to review progress and results?
Takeaways On Integrated Marketing Companies
Integrated marketing companies in the United States provide a whole range of marketing services to help you meet your online and offline marketing needs.
Integrated marketing campaigns can envelop content marketing, email marketing, retargeting, social media, word-of-mouth, experiential pop-ups and more to generate leads and sales for your business.
An integrated marketing agency develops and executes integrated marketing companies to help your business:
- Build brand awareness
- Create a strong brand identity
- Build trust with your customers
- Increase ROI
- Drive sales
- And more
Most companies have an average hourly rate between $125 and $175.