Integrated Marketing

Top Integrated Marketing Agencies

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Our expert analysts ranked the top integrated marketing agencies that create and implement cohesive marketing strategies using advertising, digital marketing social media and more. Filter by price, location, experience and more to discover the best-performing companies and choose one that best fits your business needs.

Best Integrated Marketing Company Rankings

1,058 Companies
Rankings updated: July 22, 2024
  • Intero Digital

    #1 Rated Digital Marketing Agency in the US
    Driven by patented technology and proven strategies, our team works to take market share from your competitors, increase your brand equity, grow qualified traffic, and increase your revenue and  [... view the full profile of Intero Digital]
    Colorado Springs, Colorado
    250 - 499 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Inbox Army

    Deploy Your Email Marketing Army
    March forward with confidence alongside Inbox Army, your elite, full-service email marketing agency. We offer a comprehensive range of services, including campaign management, template production  [... view the full profile of Inbox Army]
    Dallas, Texas
    100 - 249 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Rise Interactive

    Move Your Business Forward, Faster.
    Rise Interactive is a full-service digital marketing agency and martech that works with top businesses to manage their cross-channel media and improve their consumer experiences. Rise is the only  [... view the full profile of Rise Interactive]
    Chicago, Illinois
    100 - 249 $150/hr Inquire
    VISIT WEBSITE
  • Wpromote

    The Performance Marketing You Need
    Wpromote operates with a relentless challenger mindset, never content with mediocrity. We continuously optimize underperforming campaigns and push the boundaries of even the best campaigns to achieve  [... view the full profile of Wpromote]
    El Segundo, California
    250 - 499 $150/hr $1,000 - $10,000
    VISIT WEBSITE
  • USIM

    Practicing the Art of Human Sense
    USIM is a full-service, integrated, media planning and buying agency. We are media agnostic - aligning the most successful and efficient media strategies with the goals of our clients, regardless of  [... view the full profile of USIM]
    Los Angeles, California
    100 - 249 Inquire Inquire
    VISIT WEBSITE
  • Bailey Lauerman

    An independent full-service agency that specializes in understanding America from the inside out.
    Bailey Lauerman has developed a reputation as authorities on the 92% of Americans who reside outside of the top ten U.S. cities thanks to decades of experience from our Nebraska headquarters. That  [... view the full profile of Bailey Lauerman]
    Omaha, Nebraska
    50 - 99 $175/hr $25,000 - $50,000
    VISIT WEBSITE
  • Envoy

    A Connected Customer Experience Consultancy
    We help organizations navigate three critical phases in the development of modern companies, and then we build exceptional brand and digital experiences that create value across the whole customer  [... view the full profile of Envoy]
    Irvine, California
    100 - 249 $500/hr $1,000 - $10,000
    VISIT WEBSITE
  • CEA Marketing

    WE HELP HOME BUILDERS, DEVELOPERS, & COMMUNITIES GROW.
    Real estate marketing runs through our veins. As a full service marketing agency with over four decades of experience, no team is better equipped than ours to handle marketing challenges both big and  [... view the full profile of CEA Marketing]
    Clearwater, Florida
    Under 49 $120/hr Inquire
    VISIT WEBSITE
  • OnMedia

    OnMedia utilizes the most advanced technology for targeted digital and TV advertising.
    Target your local audience with your message on the top branded cable networks, with an effective frequency to the community you want. Get better precision, a better value, and better results.  [... view the full profile of OnMedia]
    Des Moines, Iowa
    100 - 249 Inquire Inquire
    VISIT WEBSITE
  • Wildfire

    We grow our clients' business while we lower their blood pressure.
    Wildfire didn't start by accident. It began intentionally out of a human instinct to fill a gap within our marketing community. Predominantly project based, Wildfire opened its doors in 2002, and  [... view the full profile of Wildfire]
    Winston-Salem, North Carolina
    Under 49 $110/hr $1,000 - $10,000
    VISIT WEBSITE
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  • Propane

    We are Propane, a digital experience and platform agency. We work to augment marketing and digital transformation initiatives. Our services include: brand strategy, content strategy, creative design  [... view the full profile of Propane]
    San Francisco, California
    Under 49 Inquire $50,000 & Up
    VISIT WEBSITE
  • BrandExtract

    We inspire people to create, transform, and grow.
    For growing organizations, BrandExtract provides strategic guidance that is insightfully driven by data and purposeful so that it works. With a thoughtful approach to understanding our client’s  [... view the full profile of BrandExtract]
    Houston, Texas
    Under 49 Inquire $10,000 - $25,000
    VISIT WEBSITE
  • Morelikes

    Digital media that achieves your goals.
    Morelikes is a digital media agency where we will help you achieve your goals through digital media activities.  [... view the full profile of Morelikes]
    Warsaw, Poland
    Under 49 $80/hr Inquire
    VISIT WEBSITE
  • Be More Cheetah

    Out-run the competition.
    Be More Cheetah is a dynamic marketing consultancy known for its agility and effectiveness. We specialize in strategically and tactically deploying campaigns across various sectors. Our expertise  [... view the full profile of Be More Cheetah]
    Poulton-le-Fylde, United Kingdom
    Under 49 $200/hr $10,000 - $25,000
    VISIT WEBSITE
  • Wisitech

    Walk the Web Wisely!
    For 25+ years, Wisitech has built up the enviable reputation of being a trusted digital solutions company that offers end-to-end web solutions under one roof. We specialize in conceptualizing  [... view the full profile of Wisitech]
    Delhi, India
    50 - 99 $25/hr Under $1,000
    VISIT WEBSITE
  • Scopic

    Your Cross-continental, Digital Innovation Partner
    With over 15 years of experience as a software product development company, we plan, build and promote new applications so you don't have to.Scopic excels in desktop, web, and mobile app  [... view the full profile of Scopic]
    Marlborough, Massachusetts
    250 - 499 $40/hr $1,000 - $10,000
    VISIT WEBSITE
  • DigitilizeWeb

    Make things happen
    DigitilizeWeb takes pride in everything we do and collaborate with our clients to develop the most effective strategies for their businesses. We create a unique tone for your business and communicate  [... view the full profile of DigitilizeWeb]
    Manchester, United Kingdom
    Under 49 $20/hr $1,000 - $10,000
    VISIT WEBSITE
  • Callbox

    We are largest provider of sales lead generation services helping businesses increase their revenue.
    Callbox is a worldwide recognized leader in B2B Lead Generation powered by AI and human expertise, having been one of the top lead generation and appointment setting experts for the past many years.  [... view the full profile of Callbox]
    Los Angeles, California
    500 - 999 Inquire Inquire
    VISIT WEBSITE
  • ReVerb

    Promoting your company with marketing services
    ReVerb is an American digital agency providing a full cycle of marketing services for IT companies, hi-tech startups, ICO projects, and industrial enterprises. Our services include but are not limited  [... view the full profile of ReVerb]
    Dodge Center, Minnesota
    Under 49 $30/hr $1,000 - $10,000
    VISIT WEBSITE
  • LinkGraph

    Grow your Revenue through Transparent & Results-Driven SEO
    Award winning services and cutting-edge software to grow your traffic.LinkGraph - an award winning digital agency crafts marketing solutions for a digital world with our powerful SEO software and  [... view the full profile of LinkGraph]
    New York City, New York
    50 - 99 Inquire Inquire
    VISIT WEBSITE
  • Net-Craft.com

    DesignRush Design Award Winner
    Mobile Apps, Websites & Internet Marketing
    Founded in 2000, Net-Craft.com is a friendly custom mobile app and web development firm based in Scottsdale, Arizona. We are focused on app development, design and the building of complex back-end  [... view the full profile of Net-Craft.com]
    Scottsdale, Arizona
    Under 49 $45/hr $1,000 - $10,000
    VISIT WEBSITE
  • Groove Jones

    DesignRush Design Award Winner
    Award-Winning AR / VR / XR / AI / WebGl Experiences
    Groove Jones is an innovative technology company that specializes in creating AI/VR/AR software solutions for a wide range of industries, including advertising, entertainment, marketing, health, and  [... view the full profile of Groove Jones]
    Dallas, Texas
    Under 49 $150/hr $50,000 & Up
    VISIT WEBSITE
  • Neon Growth

    Marketing From 0 to 100
    Our philosophy is that your digital marketing strategy is only as strong as the weakest part. We work to resolve blockers and improve efficiencies across multiple disciplines, simultaneously. We make  [... view the full profile of Neon Growth]
    Los Angeles, California
    Under 49 Inquire $10,000 - $25,000
    VISIT WEBSITE
  • We don't promise results, we prove them.
    Dentists don't hire us for 'more of the same.' We believe that today's dental world requires a different way of marketing for success. We call it Alchemy - the bringing together of best-in-class  [... view the full profile of KickStart Dental Marketing]
    Denver, Colorado
    Under 49 $100/hr $1,000 - $10,000
    VISIT WEBSITE
  • Digital Ink

    "MAKE AN IMPRESSION"
    We take a distinctive approach to messaging and branding, diving into the subsea level of your industry, audience, and competitors before a single idea is presented to you. Understanding why you do  [... view the full profile of Digital Ink]
    Carlsbad, California
    Under 49 $140/hr $1,000 - $10,000
    VISIT WEBSITE
  • Online Optimism

    Optimistic About Your Responsive Web Design
    Ready to be optimistic about your web presence? Online Optimism is the nation's leading agency, certified to build you an incredible website that users love. We work every day to make sure that your  [... view the full profile of Online Optimism]
    New York City, New York
    Under 49 $95/hr $10,000 - $25,000
    VISIT WEBSITE
  • Falcon

    Grow Your PPC Advertising Profits Fast With An Expert Agency!
    Our goal is to create, maintain, and grow successful Search Engine Marketing strategies with clients  [... view the full profile of Falcon]
    Houston, Texas
    Under 49 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Digital Dot

    Connecting the Dots to Your Digital Success
    Digital Dot connects vision to success with full-service digital marketing. Our expertise in SEO, PPC, web design, email marketing, and social media drives your business growth.  [... view the full profile of Digital Dot]
    New York City, New York
    50 - 99 $90/hr $1,000 - $10,000
    VISIT WEBSITE
  • The Emms

    Marketing On A Mission
    From logo design and branding to website development, marketing campaigns, consulting and training, our mission is to help you achieve your goals! We will create a solution that works for you  [... view the full profile of The Emms]
    Toronto, Canada
    Under 49 $100/hr $1,000 - $10,000
    VISIT WEBSITE
  • DIGITAL FOLKS INC

    Simplify. Innovate. Succeed.
    Digital Folks is the most trusted website design and digital marketing company in Vancouver, Canada and the USA.  [... view the full profile of DIGITAL FOLKS INC]
    Vancouver, Canada
    Under 49 $75/hr Inquire
    VISIT WEBSITE
  • Influence&Co.

    Results-driven content marketing agency
    Influence & Co. simplifies content marketing by offering a team-based approach to assist businesses in planning, producing, distributing, and maximising content that generates quantifiable outcomes.  [... view the full profile of Influence&Co.]
    Columbia, Missouri
    50 - 99 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Steptech Global

    Step Towards Innovation
    Steptech Global operates as a software design and development enterprise, offering cutting-edge IT solutions tailored for small and medium businesses as well as enterprises. Our track record showcases  [... view the full profile of Steptech Global]
    Cheyenne, Wyoming
    100 - 249 $35/hr $1,000 - $10,000
    VISIT WEBSITE
  • Outsource Demand LLC

    Helping B2B SaaS Marketing Teams to Attain: Quality Leads, Higher Sales, Lower CPLs, and More Growth
    With a wealth of experience exceeding 24 years, we have been instrumental in fostering success for B2B SaaS-based marketing teams. Our deep understanding of the distinctive challenges inherent in  [... view the full profile of Outsource Demand LLC]
    Erie, Pennsylvania
    Under 49 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Manifesto

    We believe brands were meant to stand for more.
    Manifesto is a courage-driven brand agency with locations in Milwaukee, Nashville, and Portland, OR. We specialise in uniting people behind the heart and soul of the most ambitious companies in the  [... view the full profile of Manifesto]
    Portland, Oregon
    Under 49 $175/hr $50,000 & Up
    VISIT WEBSITE
  • Agility and honesty promised!
    Dragonfly Digital Marketing, headquartered in Baltimore, MD, is a well-established digital marketing agency that offers a comprehensive range of services to clients in Maryland, Washington, DC  [... view the full profile of Dragonfly Digital Marketing]
    Baltimore, Maryland
    Under 49 $125/hr $1,000 - $10,000
    VISIT WEBSITE
  • K2 Analytics

    "K2 Analytics is a Las Vegas-based design and marketing company serving clients from around the world. They are a digital design and marketing agency that excels at designing mobile-friendly websites  [... view the full profile of K2 Analytics]
    Las Vegas, Nevada
    Under 49 $100/hr $1,000 - $10,000
    VISIT WEBSITE
  • Launch Digital

    DesignRush Design Award Winner
    Rocket Fuel for Business
    Launch are a creative design and marketing agency working with clients of all sizes and in all sectors. We understand every brand and project has different values and audiences.We have a very powerful  [... view the full profile of Launch Digital]
    Ayr, United Kingdom
    Under 49 $100/hr $1,000 - $10,000
    VISIT WEBSITE
  • Experience the Best in Mobile Entertainment
    At Inventcolabs Software, we craft top-tier media apps that redefine user engagement. Pioneers in media app development, we seamlessly blend mobility and entertainment, ensuring your brand resonates  [... view the full profile of Inventcolabs Software]
    Somerset, Massachusetts
    50 - 99 $25/hr $1,000 - $10,000
    VISIT WEBSITE
  • Ignite Visibility

    The Expert Digital Marketing Agency (Sponsored)
    Ignite Visibility is a leader in SEO, online advertising, email, social media marketing and digital marketing. 200+ five star reviews, 3x Landy Award winner, 6x Inc. 5,000 company, #1 ranked  [... view the full profile of Ignite Visibility]
    San Diego, California
    100 - 249 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • BrandLume

    Illuminate Your Brand
    BrandLume is your all in one-stop for all things digital marketing. Branding, PPC, SEO and everything Websites all in one place with Wholesale pricing with no longterm contracts and all of our  [... view the full profile of BrandLume]
    Toronto, Canada
    100 - 249 Inquire Under $1,000
    VISIT WEBSITE
  • Leading PPC & Digital Marketing Agency focus on Driving Actual Results
    Engage Element is a New York digital marketing partner specializing in a comprehensive suite of services designed to elevate your brand's online presence and drive measurable results. Our expertise  [... view the full profile of Engage Element Marketing]
    Albany, New York
    Under 49 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • August Jackson

    August Jackson is the brand engagement agency that puts purpose into practice.
    Our work for corporate brands, hospitals, nonprofit organizations and higher education institutions includes branding, strategic fundraising campaign communications, employee engagement and  [... view the full profile of August Jackson]
    Chicago, Illinois
    50 - 99 Inquire $50,000 & Up
    VISIT WEBSITE
  • Datazo InfoTech

    World-Class Software Development Company
    Datazo InfoTech is an Award-Winning & World-Class Software Development Company with Engineering Hubs in NYC. We are committed to providing end-to-end IT services with a mission to solve complex  [... view the full profile of Datazo InfoTech]
    Dhaka, Bangladesh
    50 - 99 $150/hr $10,000 - $25,000
    VISIT WEBSITE
  • Level Group

    Design translates strategy into experience.
    Level is an award-winning, full service creative agency specializing in strategy, branding, and design.  [... view the full profile of Level Group]
    New York City, New York
    Under 49 $175/hr Inquire
    VISIT WEBSITE
  • STOUT Creative

    We Make Ideas Work
    STOUT Creative is an Atlanta-based creative marketing agency working with regional and national clients to help build their brands, perfect their positioning, grow key accounts and sell more to their  [... view the full profile of STOUT Creative]
    Atlanta, Georgia
    Under 49 $150/hr $1,000 - $10,000
    VISIT WEBSITE
  • WANDR

    #1 Product Strategy, UX Audit, UX Design
    WANDR drives innovation through human-centric design.Founded in 2013, Wandr is an award-winning Product strategy & UX/UI design agency.  [... view the full profile of WANDR]
    Los Angeles, California
    Under 49 $150/hr $10,000 - $25,000
    VISIT WEBSITE
  • Strong business partnership with 16 years of experience made PRA Public Relations an top, winning public relation, social marketing agency. If you think there is no the next level, the team of this  [... view the full profile of PRA Public Relations]
    Portland, Oregon
    Under 49 $150/hr $1,000 - $10,000
    VISIT WEBSITE
  • Blue Archer

    Professionals You Can Trust For Results-Driven Web Design & Software Development. Since 1999.
    Blue Archer is a team of interdisciplinary professionals who looks at your business needs with a single shared goal in mind: to create an effective digital presence for your business. Working  [... view the full profile of Blue Archer]
    Pittsburgh, Pennsylvania
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • Hudson Integrated

    Full-service digital agency helping small, mid-sized
    User-first digital marketing solutions define Hudson Integrated's comprehensive range of digital marketing services. Hudson is a logical choice for small, mid-sized and Fortune 500 companies in need  [... view the full profile of Hudson Integrated]
    Morristown, New Jersey
    Under 49 $175/hr $50,000 & Up
    VISIT WEBSITE
  • Sitemap.io

    Growth Marketing For Technology Brands
    Sitemap.io helps technology companies find, convert and retain customers with full-funnel growth marketing campaigns.  [... view the full profile of Sitemap.io]
    Cincinnati, Ohio
    Under 49 $175/hr $1,000 - $10,000
    VISIT WEBSITE
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Integrated Marketing Agency Hiring Guide

What is an integrated marketing agency?

An integrated marketing agency is an agency that offers a full spectrum of marketing solutions, including branding, creative strategy, design, digital marketing, web development, and communication. Its team of experts specializes in various marketing areas, serving its clients with a uniform brand identity combined with different strategies that make up a holistic digital marketing campaign.

Integrated marketing companies also deliver multi-channel campaigns by weaving consistent brand messaging to audiences across platforms. The channels can be categorized as digital and traditional, namely:

Digital integrated marketing channels:

  • Social media: Platforms like Facebook, Instagram, and TikTok, among others, allow businesses to connect with their target audience directly or through influencers.
  • Email: Sending targeted emails is a powerful tool for nurturing leads, promoting products or services, and building customer loyalty.
  • Blogs: A platform to share valuable content with a targeted audience. Businesses can establish themselves as industry thought leaders, improving their websites’ search engine optimization (SEO) precisely through blogs.
  • Videos: A powerful, engaging format that captures attention, explains complex topics, and showcases brand personality. Agencies use videos for product demonstrations, explainer videos, customer testimonials, or behind-the-scenes glimpses into a company’s culture.
  • Podcasts: A trendy platform to reach niche audiences and build deeper connections through audio storytelling.

Traditional integrated marketing channels:

  • Print media: Newspapers, magazines, and brochures can still be effective for reaching specific demographics or complementing digital campaigns. They offer a tangible touchpoint and can be strategically placed in relevant publications.
  • Direct mail: Sending physical promotional materials like flyers or catalogs to potential customers can be an excellent way to personalize outreach.
  • TV and radio: These traditional broadcast mediums offer broad reach, but audience targeting is less precise than digital channels. However, they can be impactful in building brand awareness or promoting specific events.
  • Out-of-home (OOH) advertising: Billboards, signage, and other placements in high-traffic areas can create lasting brand impressions and product visibility. OOH advertising can be particularly effective for local businesses or geographically targeted campaigns.

Integrated marketing agencies needed to be consistent and updated to keep up with the shifting customer purchasing behaviors. Consumers use more than one channel to get to know a brand.

Data from Proxima Group shows that companies waste almost 60% of their digital budgets on non-human traffic and poor viewability and placement. The challenges mentioned highlight the need to establish a more targeted and consistent brand across channels, especially if it takes 5 to 7 brand impressions before a customer remembers a brand.

An integrated marketing company helps brands align their identities to their strategies, overcome disjointed marketing, and connect better to their audience. One example is the case study of CNC Masters, a leading manufacturer of desktop and tabletop machines. The client contacted Sitemap.io to grow their online presence and lower the cost per lead.

Sitemap.io deployed an integrated marketing approach by combining content marketing, SEO, and lead generation services centered on the client’s ideal customer profile (ICP). This involved creating targeted content such as articles and white papers, designed for mid-size machining and industrial companies.

The team optimized product landing pages and strategic guest posting on relevant websites. Then, the team created a targeted email marketing funnel to keep potential customers engaged with relevant content and promotions.

As a result, CNC Masters gained the following wins, establishing itself as a leader in its niche industry:

  • Link-building initiatives increased online sales by 40% in 18 months
  • 80% increase in product quote request
  • 137% rise in organic visitors
  • 30% hike in conversions from email marketing.

What do integrated marketing agencies do?

Integrated marketing agencies offer a comprehensive suite of solutions, helping businesses implement a cohesive and effective marketing strategy. They take a comprehensive approach to marketing by combining different strategies and channels to provide a unified experience for consumers. Their main objective is to ensure that all aspects of marketing communication work together seamlessly to deliver a uniform message, boost brand awareness, and accomplish marketing goals. They have the expertise, resources, and tools to provide quality services to companies, such as:

  • Market research and analysis: Conduct thorough market research to understand your industry, competitor landscape, and target audience demographics and behavior.
  • Omnichannel strategy development: Build a unified marketing strategy that leverages multiple channels to deliver a consistent brand message and customer experience.
  • Branding and identity development: Create your brand logo, brand voice, and messaging that resonates with your target audience.
  • Content creation: Produce high-quality content like website copy, social media posts, blog articles, email marketing campaigns, and video content.
  • Graphic design: Design visual elements like brochures, presentations, infographics, and social media graphics that align with your brand identity.
  • Search engine optimization (SEO): Improve your website’s ranking in search engine results pages (SERPs) for relevant keywords to drive organic traffic.
  • Pay-per-click (PPC) advertising: Manage PPC campaigns across platforms like Google Ads and social media advertising to generate targeted leads.
  • Social media marketing: Develop and execute strategies to build brand awareness, engage with your audience, and drive conversions. Companies can utilize this by creating communities, running targeted ads, and interacting with potential and existing customers in a real-time conversation.
  • Email marketing: Nurture leads and convert them into paying customers. Effective email marketing involves segmenting your audience and sending personalized messages that resonate with their needs and interests.
  • Public relations (PR): Build positive relationships with the media and key influencers to generate brand awareness and credibility.
  • Print and broadcast advertising: While digital marketing dominates, some agencies still offer traditional advertising services like print ads, TV commercials, and radio ads.

An example of a successful integrated marketing strategy is the case study of Playback Now, a corporate event production company. The client contacted Digital Ink to improve its brand visibility online, tell their brand story, and generate leads through improved SEO.

Digital Ink started by giving the client’s visual branding a refreshed identity and crafted its personality as “little shoulder angels.” This embodied their commitment to collaboration and innovation and the integrated marketing firm uniformly presented it across all channels. The team compiled these in a brand book to serve as Playback Now’s guide for future marketing campaigns.

Moreover, Digital Ink revamped the client’s website and improved user experience and interface (UX/UI). It also launched content initiatives and populated its blog page to drive engagement and SEO.

As a result, Playback Now achieved the following wins:

  • Elevated and uniform look across all platforms
  • 49% increase in organic traffic

What is the difference between omnichannel marketing and integrated marketing agency?

While both use multiple platforms, omnichannel marketing differs from an integrated marketing agency by its focus. The table below gives a better overview of their differences.

 Omnichannel marketing agencyIntegrated marketing agency 
FocusDelivers seamless consumer experience across all platformsConsistency of a unified brand voice across all channels
ApproachCustomer-centricBrand-centric
ChannelBlending of online and on-ground platformsCoordination of multiple channels to deliver a key message

Integrated marketing agencies prioritize consistency. They ensure your brand message and voice resonate across all platforms, creating a unified image. Their goal is to achieve specific business objectives, like boosting brand awareness, generating leads, or driving sales to foster customer loyalty and build a strong brand identity.

On the other hand, omnichannel marketing agencies prioritize the customer experience. They craft a seamless and personalized journey across online and offline touchpoints. An omnichannel marketing agency aims to provide a frictionless experience that guides customers toward conversion, enhancing engagement, loyalty, and overall satisfaction.

How much do integrated marketing companies charge for their services?

Integrated marketing companies have varying pricing structures, but the final cost of an integrated campaign depends on the overall business needs. It’s important to understand how much a project will cost you at the minimum, then determine any potential add-on costs that could drive the final price up.

On DesignRush, the top 50 integrated marketing agencies charge an average of $127 per hour. Roughly 16.7% of the integrated marketing companies on DesignRush accept projects with a minimum budget of less than $1,000, while 5.5% require a $50,000+ minimum budget.

Why should I hire an integrated marketing agency for my business?

You should hire an integrated marketing agency to ensure your brand message reaches the right audience on the right channel. The agency offers the whole solution package to help you attract more customers, build brand recognition, and increase revenue.

  • Extensive skillset: Integrated marketing agencies house a team of specialists in various marketing disciplines, including SEO, content marketing, social media marketing, email marketing, public relations (PR), and graphic design. This eliminates the need to hire and manage separate marketing teams for each channel, saving you time and resources.
  • Increasing brand visibility: By leveraging a multi-channel approach, integrated marketing companies can significantly improve your brand visibility and reach a wider audience. An Ipsos report also shows that 73% of consumers will likely trust a brand they know.
  • Ensuring brand uniformity: Agencies develop a comprehensive marketing strategy that provides a consistent brand message and voice across all marketing channels. This creates a stronger brand identity and builds trust with your target audience. According to a Marq report, 68% of respondents agree that consistent brand messaging increases revenue for their business.
  • Staying ahead of the curve: The marketing landscape is constantly evolving. Agencies stay updated on the latest trends, technologies, and best practices, ensuring your campaigns leverage the most effective strategies to reach your target audience.
  • Cost-effectiveness: Hiring an in-house team of experienced marketing professionals can be expensive. Integrated marketing agencies offer a cost-effective solution as you only pay for the services you need.
  • Accessing advanced marketing tools: Marketing agencies often have access to a wide range of marketing tools and technologies that can help you optimize your campaigns, track performance, and gain valuable customer insights. This can be a significant advantage, especially for smaller businesses that may not have the budget to invest in such tools.

One example of a successful integrated marketing initiative is the case study of Zenni, a prescription glasses business. Since the business didn’t have a marketing team, the client contacted WPromote to set up an integrated marketing plan to build the brand through paid and earned media.

Wpromote focused on improving Zenni’s cross-channel tracking and attribution to understand what marketing efforts produce results. Based on the gathered data, the team strategically combined the client’s online marketing efforts with TV advertising. The team cut costs by buying ad space directly from channels and collaborating with other companies through partnerships. It also implemented a test-and-learn approach to optimize campaigns and ensure Zenni is ahead of the competition.

The collaboration resulted in 51 million eyewear sales, translating to a 1,000% increase in revenue. Zenni achieved 20% of its holistic performance goals, surpassing bigger competitors and establishing its mark in the industry.

How do I choose the best integrated marketing agency for my business?

Choosing the best integrated marketing agency for your business includes several steps to guarantee you find a partner that aligns with your business’ goals, values, and needs. From defining campaign goals to considering the market scope, evaluating expertise, and checking client testimonials, to name a few, choosing an ideal integrated marketing firm will require time and meticulousness. To choose the best integrated marketing agency for your business, follow these steps:

  1. Identify campaign goals: Clearly define your business objectives when implementing an integrated marketing campaign. Are you aiming to increase brand awareness, generate leads, boost sales, or improve customer engagement?
  2. Determine the target audience: List the demographics that you want to target. Having a clear idea of who your integrated marketing plan is for will make it easier for you and the company to find the service you need.
  3. Consider the market scope: Determine the specific market channels you want to focus on. This step also involves setting a budget to guide your search for agencies that offer services within your price range.
  4. Research potential partners: Browse online directories like DesignRush to find prospective integrated marketing agencies. Filter options based on your specific requirements, team size, and budget.
  5. Evaluate industry expertise: Explore the integrated marketing agencies’ websites to learn about their areas of expertise, case studies with similar businesses, pricing models, and customer support. Look for agencies with experience working in your industry. This ensures they understand your niche market and its competitive landscape.
  6. Request for a client portfolio and reference: Review the agency's portfolio to see if their past work aligns with your brand aesthetic and desired campaign outcomes. Focus on projects like yours in terms of size, budget, and industry.
  7. Research client testimonials: Check authentic reviews on platforms like DesignRush or Google My Business to see what previous clients say about their experience working with the integrated marketing company. Inquire about their creative development process and ability to deliver high-quality content.
  8. Shortlist the candidates: Narrow your options and communicate your intentions to work with them.
  9. Send a request for proposal: Send them a request for proposal (RFP) and ask for a project breakdown, including milestones, scope, schedule, costs, and other desired deliverables.
  10. Check the team members’ experience: Assess the qualifications of team members assigned to your project. Ask about their approach to market research, competitive analysis, and developing data-driven strategies.
  11. Discuss ownership: Clarify who owns the rights to the creative materials developed by the agency for your project.
  12. Make a choice: Review contracts and select the integrated marketing agency that best suits your goals, budget, and requirements.

If you need assistance connecting with companies that can draft appropriate proposals for your integrated marketing needs, explore DesignRush Marketplace. Our platform can help you narrow down possible partners — for free.

How do I find the best integrated marketing company on DesignRush that fits my budget?

DesignRush can connect you with the ideal integrated marketing agency for your business regardless of your budget. We have a wide budget scope — whether you’re a small business seeking affordable options of under $1,000 or an established enterprise with a larger integrated marketing budget of over $50,000, there are agencies to fit your needs. We also have mid-range options starting at $25,000.

DesignRush goes beyond just budget. Our listings often include the agency’s hourly rates, giving you a clear picture of their pricing structure. While some agencies might require contacting the company directly, our platform provides an initial list to help you make an informed decision.

Each agency listing on DesignRush includes a portfolio showcasing past projects and client reviews. This allows you to assess their experience, expertise, and approach. By exploring these portfolios, you can gain valuable insights and confidently choose the integrated marketing agency that best aligns with your specific goals and budget.

What are the key success metrics in an integrated marketing campaign?

The key success metrics in an integrated marketing campaign depend on the specific goals and objectives you set for the campaign. However, some general categories encompass a wide range of success factors. Here’s a breakdown of the key success metrics to consider across different campaign objectives:

Brand awareness and visibility:

  • Impressions: The total number of times your marketing message is displayed across various channels.
  • Reach: The number of unique individuals who saw your message.
  • Social media engagement: Likes, comments, shares, and mentions on social media platforms.
  • Website traffic: The total number of visitors to your website.
  • Brand search volume: Increase searches for your brand name or related keywords.

Lead generation and acquisition:

  • Cost per lead (CPL): The average cost to acquire a new lead.
  • Lead conversion rate: The percentage of website visitors who convert into qualified leads.
  • Marketing qualified leads (MQLs): Leads demonstrating a strong interest in your product or service.

Sales and conversions:

  • Conversion rate: The percentage of visitors who take a desired action, such as making a purchase or signing up for a free trial.
  • Customer acquisition cost (CAC): The average cost to acquire a new customer.
  • Return on investment (ROI): The net profit generated from the marketing campaign compared to the investment.

Customer engagement and loyalty:

  • Customer lifetime value (CLV): The total revenue a customer is expected to generate over their relationship with your brand.
  • Net promoter score (NPS): Measures customer satisfaction and loyalty by asking how likely they are to recommend your brand to others.
  • Website session duration: The average time users spend on your website.
  • Repeat website visits: The number of times users return to your website after their initial visit.

As far as channel-specific metrics go, we have the following categorization:

  • Email marketing: Open rates, click-through rates (CTRs), unsubscribe rates.
  • Content marketing: Website traffic generated from organic search, shares, and social mentions of content pieces, downloads of white papers, or eBooks.
  • Public relations (PR): Media mentions and brand sentiment analysis in online news articles and social media.

What questions should I ask before hiring an integrated marketing agency?

Before hiring an integrated marketing agency, ask these questions to see if their services and expertise are the right fit for your business needs:

Its Relevant Background

  1. What is your experience in handling clients in the same industry as ours?
  2. Do you have a niche service?
  3. What client success stories can you share with us?
  4. What marketing channels do you cover?
  5. How do you stay informed about industry trends and consumer behavior?

Company Services and Processes

  1. How do you develop an integrated marketing plan?
  2. What is your pricing structure? Are there any additional services that might cost extra?
  3. What tools and technologies does your team use when devising a marketing plan?
  4. How would you describe your collaboration process with a client?
  5. How long does an integrated campaign usually last?
  6. How do you differentiate our integrated marketing plan from other projects?
  7. How do you ensure the effectiveness of an integrated marketing plan?
  8. Do you outsource any of the tasks?

Relevant to Your Project

  1. How will you study our target market?
  2. What channels do you think are most beneficial to our brand?
  3. How do you accommodate revisions from different key decision makers with varied feedback?
  4. What is the process of approving assets and strategies?
  5. What is your process for communication and reporting throughout the project lifecycle?
  6. How do you deal with strategy changes in the middle of a project?
  7. Do we get to claim the creative rights of the materials?

What are the best integrated marketing agencies in the US?

Here are the best integrated marketing agencies in the US:

AgencyDesignRush ratingGoogle ratingTop clients
Intero Digital

4.9

(25 reviews)

4.9

(18 reviews)

  • Gaiam
  • Jaguar
  • Ace Hardware
  • Don Julio
Wpromote

4.8

(5 reviews)

4.6

(81 reviews)

  • Toyota
  • Verizon
  • Providence Health & Services
  • Zenni
Scopic

4.9

(45 reviews)

4.5

(29 reviews)

  • SDS Industries
  • KidsTale
  • Till
  • Oxford Immune Algorithmics
ReVerb

4.8

(14 reviews)

4.4

(14 reviews)

  • Readdle
  • BitRewards
  • PublBox
  • JetRuby
Net-Craft.com

4.9

(22 reviews)

5.0

(43 reviews)

  • Phoenix Children’s Hospital
  • Phoenix Suns
  • Diary of a Fit Mommy
  • Green Mountain Grills

Why People Trust DesignRush

Rated 4.7 on Google and Trustpilot, DesignRush Agency Directory is a reliable resource for integrated marketing agencies. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.

DesignRush rating logos on Trustpilot and Google

Learn more about DesignRush Agency Ranking Methodology.

Sources

DesignRush sustains a directory of over 30,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:

  • Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
  • The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.

Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.

About The Author and Expert Reviewer
Bisera Stankovska developed marketing-related content for LeanRank, Content Distribution, and Ridarec. She has numerous high-ranking articles under her belt, alluding to her expertise in the field. She used to write for DesignRush, focusing on marketing with a touch of SEO.
Mariana Delgado is a renowned marketing expert with an extensive background spanning over ten years in digital marketing, sales management, search, and video advertising. She has led campaigns with a stellar 5:1 ROAS and worked at consulting giants like PwC and Deloitte. Her influence at DesignRush led to an impressive 200% growth in organic traffic, pushing the visitor numbers beyond the 500,000 mark.