Best Digital Advertising Companies

Companies
Rankings updated: March 19, 2024
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  • SeedX

    Holistic digital and traditional marketing, technology development, and business strategy for sustainable growth.
    Los Angeles, California
    Under 49 Inquire Inquire
    Expertise
    Hover to view additional Areas of Expertise
    Copywriting
    Lead Generation
    B2B
    Marketing Strategy
    Content Creation
    Digital Advertising
    Marketing Analytics
    VISIT WEBSITE
  • Ignite Visibility

    Verified
    The Expert Digital Marketing Agency (Sponsored)
    Ignite Visibility is a leader in SEO, online advertising, email, social media marketing and digital marketing. 200+ five star reviews, 3x Landy Award winner, 6x Inc. 5,000 company, #1 ranked full-serv [...]
    San Diego, California
    100 - 249 Inquire $1,000 - $10,000
    Expertise
    Marketing Analytics
    Amazon
    Inbound Marketing
    SEM
    Digital Advertising
    App Marketing
    Lead Generation
    B2C
    VISIT WEBSITE
  • Searchbloom

    Verified
    Search Engine Marketing Done Right.
    Searchblooms Mission: To be the most trusted, transparent, and results-driven SEO & PPC marketing company in the industry. Get in touch with us and you'll see our difference.
    Draper, Utah
    Under 49 Inquire $1,000 - $10,000
    Expertise
    SEM
    Content Creation
    B2C
    Marketing Strategy
    Lead Generation
    Shopper Marketing
    Marketing Consulting
    Copywriting
    VISIT WEBSITE
  • Funnel Boost Media

    Verified
    LEAD GEN. | SEO/PPC | WEB DESIGN | VETERAN LED
    Funnel Boost Media is an all inclusive digital marketing company based in San Antonio, Texas. FBM specializes in everything from the creation of your marketing piece or website to the online advertisi [...]
    San Antonio, Texas
    Under 49 $100/hr $1,000 - $10,000
    Expertise
    SEM
    Marketing Analytics
    Digital Advertising
    Inbound Marketing
    Marketing Strategy
    VISIT WEBSITE
  • SkyDiamond Elite

    Verified
    The Last Digital Marketing Agency You'll Ever Have to Research
    Welcome to SkyDiamond Elite, your premier destination for bespoke ecommerce digital marketing solutions in fashion/apparel, luxury/lifestyle, and beauty. With a focus on personalized strategies and cu [...]
    Austin, Texas
    Under 49 $250/hr $10,000 - $25,000
    Expertise
    Marketing Consulting
    Marketing Strategy
    Lead Generation
    Growth Marketing
    DTC Marketing
    Digital Advertising
    Marketing Analytics
    Amazon
    VISIT WEBSITE
  • Rosemont Media

    A Modern Ad Agency for Healthcare
    At Rosemont Media, we are passionate about creating original, customized digital marketing solutions designed to boost business for our healthcare clients. Through our extensive experience and industr [...]
    San Diego, California
    50 - 99 $150/hr $10,000 - $25,000
    Expertise
    Marketing Consulting
    Marketing Strategy
    Digital Advertising
    VISIT WEBSITE
  • Verified
    Top-Rated PPC & Digital Marketing Agency Focused on Driving Results
    The last digital marketing agency you'll ever need.
    Pleasant Grove, Utah
    100 - 249 Inquire $10,000 - $25,000
    Expertise
    Lead Generation
    Amazon
    Marketing Analytics
    Digital Advertising
    SEM
    B2B
    B2C
    VISIT WEBSITE
  • HigherVisibility

    Verified
    4-Time SEO Agency of the Year. [Named Best Full-Service SEO and SEM Agency by Forbes]
    HigherVisibility is a Best-in-Class Digital Marketing Agency, specializing in SEO, Paid Media, and Website Design. We are proud to be a 4-Time SEO Agency of the Year Winner. Our professional staff tak [...]
    Memphis, Tennessee
    50 - 99 Inquire $1,000 - $10,000
    Expertise
    Content Creation
    Digital Advertising
    Marketing Analytics
    Inbound Marketing
    Copywriting
    Marketing Strategy
    VISIT WEBSITE
  • PBJ Marketing

    Verified
    There is no such thing as digital strategy, only strategy in a digital world.
    PBJ is a team of PPC and SEO savants, digital creatives, and DATA JUNKIES who love helping in- house brand teams excel in competitive marketsWe address marketing challenges to build and protect br [...]
    Washington DC, Washington DC
    Under 49 $100/hr $10,000 - $25,000
    Expertise
    Digital Advertising
    Marketing Analytics
    Marketing Strategy
    Integrated Marketing
    B2B
    B2C
    SEM
    DTC Marketing
    VISIT WEBSITE
  • CadenceSEO

    Verified
    Combining knowledge with results!
    CadenceSEO is a digital marketing agency specializing in SEO and offering services to improve website performance. The SEO consultants emphasize their commitment to providing accessible and affordable [...]
    Phoenix, Arizona
    Under 49 $150/hr $1,000 - $10,000
    Expertise
    B2B
    Digital Advertising
    VISIT WEBSITE
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  • Grow My Ads

    The Google Ads Agency You've Been Searching For
    Maximize the potential of your Google Ads account in 3 months or less with a team Of PPC Specialists 100% focused on putting dollars in your pocket.
    Fort Wayne, Indiana
    Under 49 Inquire $1,000 - $10,000
    Expertise
    Digital Advertising
    B2C
    B2B
    Marketing Analytics
    Lead Generation
    Shopper Marketing
    VISIT WEBSITE
  • Saffron Edge

    Verified
    Building businesses to Go Beyond
    Saffron Edge is a leading B2B digital marketing agency with 15+ years of excellence. Our 150+ experts specialize in SEO, paid media, content, Saas marketing, DTC, branding and web development. Rated 4 [...]
    Totowa, New Jersey
    100 - 249 $30/hr $1,000 - $10,000
    Expertise
    B2C
    Lead Generation
    Marketing Consulting
    Digital Advertising
    Amazon
    B2B
    DTC Marketing
    Content Creation
    VISIT WEBSITE
  • Consumr Buzz

    Verified
    We Make It Easy To Be Found Online
    Looking for a marketing plan that will actually work for your business? We're here to help! We specialize in creating strategic, cost-effective plans that are specifically designed to help your busine [...]
    Lake Worth, Florida
    50 - 99 Inquire $1,000 - $10,000
    Expertise
    Digital Advertising
    Marketing Analytics
    Lead Generation
    Shopper Marketing
    Marketing Strategy
    Content Creation
    VISIT WEBSITE
  • Rankings

    Verified
    Specialists in Law Firm SEO
    Rankings.io is a premier SEO agency dedicated to serving law firms. They offer specialized services tailored to the legal industry, helping firms achieve top rankings on Google and generate guaranteed [...]
    Marion, Illinois
    Under 49 $199/hr $10,000 - $25,000
    Expertise
    Digital Advertising
    Lead Generation
    Marketing Strategy
    Content Creation
    VISIT WEBSITE
  • Digital Silk

    Verified
    DesignRush Design Award Winner
    Growing Brands Online
    Digital Silk is an agency focused on Creating Superior Digital Experiences for their clients. They create cutting-edge brand strategies, websites, apps and results-driven marketing campaigns for mid-s [...]
    New York City, New York
    100 - 249 $150/hr Inquire
    Expertise
    Copywriting
    Content Creation
    Lead Generation
    B2B
    Digital Advertising
    App Marketing
    Marketing Consulting
    B2C
    VISIT WEBSITE
  • ESB Advertising

    WE ARE A DATA-DRIVEN MEDIA BUYING AND DIGITAL ADVERTISING AGENCY
    ESB Advertising is a versatile agency that specializes in both digital and traditional media buying. We provide brands across varying industries with innovative and effective advertising solutions.
    Falls Church, Virginia
    Under 49 $50/hr Inquire
    Expertise
    Digital Advertising
    Marketing Analytics
    Lead Generation
    VISIT WEBSITE
  • ClickToast

    Highly experienced digital advertising experts
    ClickToast is a dedicated team of digital advertising experts based in Portland, Maine, and Charlotte, North Carolina. Our mission is to enhance and optimize PPC campaigns for businesses and organizat [...]
    Charlotte, North Carolina
    Under 49 $150/hr Inquire
    Expertise
    Digital Advertising
    B2B
    VISIT WEBSITE
  • Vert Digital

    We believe that people and brands are intertwined by data in a symbiotic relationship and envision.
    Join the ranks of industry leaders with Vert, a renowned and forward-thinking digital advertising and marketing agency. We excel in crafting effective paid media strategies, captivating creative art a [...]
    Atlanta, Georgia
    Under 49 $150/hr Under $1,000
    Expertise
    Digital Advertising
    Content Creation
    Integrated Marketing
    VISIT WEBSITE
  • A Full-Service Digital Advertising Agency
    Discover the power of effective advertising with NV Media. We offer an extensive range of services to maximize your brand's reach and impact. From social media marketing to television and radio campai [...]
    Riverside, California
    Under 49 $150/hr $1,000 - $10,000
    Expertise
    Digital Advertising
    Copywriting
    Inbound Marketing
    VISIT WEBSITE
  • ADvine

    We are more than an ad agency
    ADvine's mission is to provide you with innovative and effective advertising solutions that yield tangible results.
    Fresno, California
    Under 49 $50/hr $1,000 - $10,000
    Expertise
    Digital Advertising
    Marketing Analytics
    VISIT WEBSITE
  • Hudson Creative

    Proven Strategies. Innovative Solutions. Real Results.
    Enhance your online presence, connect with your target audience, and achieve tangible business success with the proven innovative solutions of Hudson Creative, a trusted digital advertising agency for [...]
    New York City, New York
    Under 49 $150/hr Inquire
    Expertise
    Digital Advertising
    Marketing Analytics
    Copywriting
    VISIT WEBSITE
  • 44i Digital

    White label digital advertising for advertising agencies
    At 44i Digital, we understand the immense value of a robust digital marketing strategy for small businesses. As formidable online presence has become a non-negotiable necessity for success, we have ma [...]
    Sioux Falls, South Dakota
    Under 49 Inquire Inquire
    Expertise
    Digital Advertising
    Copywriting
    Integrated Marketing
    VISIT WEBSITE
  • Boxcar Creative

    A full-service digital advertising agency
    Boxcar Creative is an acclaimed digital advertising agency based in Dallas. We specialize in crafting cutting-edge online marketing strategies that are both effective and stylish.
    Dallas, Texas
    Under 49 $200/hr $10,000 - $25,000
    Expertise
    Inbound Marketing
    Digital Advertising
    Copywriting
    VISIT WEBSITE
  • Agencia Azul

    Skin in the game
    Today we are a B2B growth marketing hub that blends strategic consulting, venture building, and execution. Our remuneration is based on the results we generate. We have a start-up culture and agile wo [...]
    Rio de Janeiro, Brazil
    50 - 99 $50/hr $1,000 - $10,000
    Expertise
    Copywriting
    Marketing Consulting
    Marketing Strategy
    Lead Generation
    B2C
    B2B
    Inbound Marketing
    Digital Advertising
    VISIT WEBSITE
  • Verified
    Skyrocket Your Profits from 17% to 2,000% with Tailored Digital Marketing Services
    Incrementors is an Award-Winning Digital Marketing Agency, 2021 Best SEO Consulting Agency by Design Rush, and Top #10 Most Reviewed SEO companies by TheManifest, also one of the fastest-growing compa [...]
    Sacramento, California
    100 - 249 $40/hr $1,000 - $10,000
    Expertise
    Lead Generation
    Digital Advertising
    Marketing Analytics
    Amazon
    Inbound Marketing
    B2C
    B2B
    Marketing Consulting
    VISIT WEBSITE
  • SEO Tech Experts LLC

    Verified
    Award Winning Digital Marketing Agency - Since 2009
    SEO Tech Experts LLC, the leading SEO agency in Dubai/Abu Dhabi/Saudi Arabia, elevates businesses with cutting-edge strategies. Our experts drive online success through meticulous SEO campaigns, ensur [...]
    Dubai, United Arab Emirates
    Under 49 $30/hr $1,000 - $10,000
    Expertise
    Digital Advertising
    Content Creation
    Marketing Analytics
    Marketing Strategy
    Marketing Consulting
    Amazon
    Lead Generation
    VISIT WEBSITE
  • Scopic

    Verified
    Your Cross-continental, Digital Innovation Partner
    With over 15 years of experience as a software product development company, we plan, build and promote new applications so you don't have to.Scopic excels in desktop, web, and mobile app developme [...]
    Marlborough, Massachusetts
    250 - 499 $40/hr $1,000 - $10,000
    Expertise
    Copywriting
    Marketing Strategy
    Lead Generation
    Digital Advertising
    Integrated Marketing
    Inbound Marketing
    Content Creation
    B2B
    VISIT WEBSITE
  • SmartSites

    Verified
    Think Web. Think Smart. Partner with the #1 Rated Digital Marketing Agency.
    Outsmart the competition with best-in-class digital marketing services. With over 450 5-star reviews online, SmartSites is America #1 rated digital marketing agency. Call (201) 870 6000 for a free con [...]
    Paramus, New Jersey
    100 - 249 $100/hr Inquire
    Expertise
    SEM
    B2B
    Amazon
    Marketing Analytics
    Digital Advertising
    Copywriting
    Marketing Strategy
    VISIT WEBSITE
  • Delante

    Verified
    Data-Driven International SEO Powerhouse
    International SEO/SEM agency specialized in KPI-oriented search engine optimization processes. We provide hands-on services to power up our companies' digital optimizations. Ready to take your busines [...]
    Krakow, Poland
    50 - 99 $150/hr $1,000 - $10,000
    Expertise
    B2B
    SEM
    Digital Advertising
    Marketing Consulting
    Marketing Strategy
    Content Creation
    Copywriting
    VISIT WEBSITE
  • Kanda Software

    Verified
    A Reliable Full-Service Software Development, Cloud, DevOps and QA partner
    Leveraging 30 years of excellence designing, developing, deploying and supporting world-class software solutions, Kanda Software has established itself as a trusted Software Development, Cloud Enginee [...]
    Boston, Massachusetts
    500 - 999 $50/hr $50,000 & Up
    Expertise
    Digital Advertising
    VISIT WEBSITE
  • BuzzFlick

    Verified
    Your ultimate video animation agency for every requirement.
    BuzzFlick is a global motion graphics company, renowned for its expertise in crafting high-quality logo animations, illustrations, branding materials, videos, and designs. As dedicated partners in sha [...]
    Houston, Texas
    50 - 99 $50/hr Inquire
    Expertise
    Copywriting
    Content Creation
    Marketing Strategy
    Digital Advertising
    Martech
    B2C
    B2B
    Amazon
    VISIT WEBSITE
  • OuterBox

    Verified
    Master Elevating Your Business Growth
    The agency specializes in various services, including SEO, startups SEO, web design, paid search marketing, and eCommerce development.
    Akron, Ohio
    100 - 249 Inquire $1,000 - $10,000
    Expertise
    Digital Advertising
    Copywriting
    Inbound Marketing
    B2C
    B2B
    Marketing Consulting
    Marketing Strategy
    Amazon
    VISIT WEBSITE
  • IdeasUnlimited

    Verified
    Global Support Redefined!
    IdeasUnlimited is a global support services provider with thirteen (13) years of experience in providing Call Center and Remote Business support services!
    Sugar Land, Texas
    100 - 249 $10/hr $1,000 - $10,000
    Expertise
    Lead Generation
    Content Creation
    Digital Advertising
    Marketing Strategy
    Inbound Marketing
    Marketing Analytics
    VISIT WEBSITE
  • Verified
    Netpeak is your trusted partner in growing business.
    Netpeak is a Ukrainian digital marketing agency established in 2006, that pioneered in shaping Eastern Europe's digital landscape with deep technical expertise and data-driven strategies.
    Wilmington, Delaware
    250 - 499 $75/hr $1,000 - $10,000
    Expertise
    B2B
    App Marketing
    Marketing Analytics
    Digital Advertising
    Amazon
    VISIT WEBSITE
  • Effeect

    Verified
    International Full-Service Digital Marketing Agency
    Our team of passionate professionals will help you start your digital game and achieve greater levels of success.
    Sheridan, Wyoming
    Under 49 $80/hr Under $1,000
    Expertise
    Lead Generation
    Blockchain Marketing
    B2C
    Marketing Consulting
    B2B
    Marketing Strategy
    Amazon
    Digital Advertising
    VISIT WEBSITE
  • Huemor

    Verified
    DesignRush Design Award Winner
    Unforgettable Websites that Drive Sales
    Looking for a website that resonates with your audience? As nonprofit website designers, we create unforgettable websites for organizations like yours. Our websites attract more supporters, outperform [...]
    Pittsburgh, Pennsylvania
    50 - 99 $150/hr Inquire
    Expertise
    Digital Advertising
    B2C
    B2B
    Marketing Analytics
    Content Creation
    Copywriting
    Marketing Strategy
    Lead Generation
    VISIT WEBSITE
  • TechAvidus

    Verified
    Building Custom Software, web and mobile solutions
    Outsmart the competition with best-in-class Custom Software development, web & mobile app development & digital marketing services. Build digital products that let people do things differently. Acquir [...]
    Chicago, Illinois
    50 - 99 $18/hr $1,000 - $10,000
    Expertise
    Content Creation
    Inbound Marketing
    Marketing Strategy
    Amazon
    Marketing Analytics
    Digital Advertising
    VISIT WEBSITE
  • Lounge Lizard

    Verified
    DesignRush Design Award Winner
    Top Shelf Websites & Digital Marketing Led by Webby Award Judge and Forbes Writers. Founded: 1998
    Since 1998, Lounge Lizard Brandtenders and Marketing Mixologists Have Created the Internets Best Websites & Digital Marketing Campaigns Yielding the Highest ROI. Ask about our 7 Second Rule!
    New York City, New York
    50 - 99 Inquire Inquire
    Expertise
    SEM
    Digital Advertising
    Marketing Analytics
    Content Creation
    Inbound Marketing
    B2C
    B2B
    Copywriting
    VISIT WEBSITE
  • LinkGraph

    Verified
    Grow your Revenue through Transparent & Results-Driven SEO
    Award winning services and cutting-edge software to grow your traffic.LinkGraph - an award winning digital agency crafts marketing solutions for a digital world with our powerful SEO software and [...]
    New York City, New York
    50 - 99 Inquire Inquire
    Expertise
    Content Creation
    Marketing Consulting
    B2B
    Copywriting
    Amazon
    Digital Advertising
    Integrated Marketing
    Marketing Analytics
    VISIT WEBSITE
  • Sure Oak

    Verified
    Unlock Your Business's Full Potential
    Sure Oak is dedicated to empowering individuals to unlock their full potential and fulfill their wildest aspirations. We accomplish this by leveraging the power of SEO.
    New York City, New York
    Under 49 $135/hr $1,000 - $10,000
    Expertise
    Lead Generation
    Inbound Marketing
    Copywriting
    Content Creation
    Marketing Strategy
    SEM
    Digital Advertising
    B2B
    VISIT WEBSITE
  • Online Optimism

    Verified
    We're Optimistic About Your Social Media Results!
    Online Optimism Is a Top Digital Marketing Company. With locations in New Orleans and Washington, DC, we assist local and national businesses with their online and offline marketing. Due to our knowle [...]
    Washington DC, Washington DC
    Under 49 $95/hr $10,000 - $25,000
    Expertise
    Digital Advertising
    SEM
    Inbound Marketing
    Lead Generation
    VISIT WEBSITE
  • Falcon

    Grow Your PPC Advertising Profits Fast With An Expert Agency!
    Our goal is to create, maintain, and grow successful Search Engine Marketing strategies with clients
    Houston, Texas
    Under 49 Inquire $1,000 - $10,000
    Expertise
    Digital Advertising
    Lead Generation
    Integrated Marketing
    VISIT WEBSITE
  • Halo Lab

    Verified
    DesignRush Design Award Winner
    DESIGN-DRIVEN WEB DEVELOPMENT THAT BOOSTS GROWTH
    $370M total our clients funding // 350+ completed projects // MVP in 3 month
    San Francisco, California
    100 - 249 Inquire Inquire
    Expertise
    Copywriting
    Marketing Strategy
    Growth Marketing
    Digital Advertising
    App Marketing
    B2B
    Lead Generation
    VISIT WEBSITE
  • Joseph Studios

    Verified
    Intelligence-Based Marketing | Find, Join, & Influence Your Ideal Buyers
    Joseph Studios enables you to speak to your ideal buyers online with a proven methodology for growth and success.
    Atlanta, Georgia
    Under 49 $100/hr $1,000 - $10,000
    Expertise
    SEM
    Digital Advertising
    VISIT WEBSITE
  • eDesign Interactive

    Verified
    An Award-Winning Digital Experience Agency
    eDesign is known for its stunning web designs, landing pages, and interactive campaigns. Clients come to us for a complete rebranding and digital transformation. We also provide digital advertising, G [...]
    Morristown, New Jersey
    Under 49 $200/hr $50,000 & Up
    Expertise
    Copywriting
    Martech
    Marketing Consulting
    Marketing Strategy
    Digital Advertising
    VISIT WEBSITE
  • Moburst

    Verified
    Growth Done Right
    Moburst is a digital & creative full-service, mobile-first marketing agency that helps companies to scale and become category leaders.From Fortune 1000 brands to startups our key clients: Google, [...]
    New York City, New York
    Under 49 Inquire $25,000 - $50,000
    Expertise
    App Marketing
    Digital Advertising
    VISIT WEBSITE
  • Verified
    We Integrate - Optimize & Automate Digital Marketing.
    We specialize in: Digital Marketing Integration - Optimization & Automation. Search Engine Optimization (SEO) -Search Engine Marketing (SEM) -Social Media Marketing Management (SMM) -Ad Campai [...]
    Calgary, Canada
    Under 49 $70/hr Under $1,000
    Expertise
    Digital Advertising
    SEM
    VISIT WEBSITE
  • Evestar

    Verified
    Your Ecommerce Marketing Agency, We help brands transform potential ideas into profitable realities.
    For Founders, By Founders.We help ecommerce businesses grow profits.
    Fort Lauderdale, Florida
    Under 49 Inquire $10,000 - $25,000
    Expertise
    SEM
    Amazon
    B2B
    B2C
    Digital Advertising
    Marketing Analytics
    Lead Generation
    Content Creation
    VISIT WEBSITE
  • Daniel James

    Your Vision. Your Business. Proven Results.
    Daniel James Consulting is a Business Management & Marketing Firm designed for flexibility to respond to new demands and opportunities; welcome to Industry 4.0.We cover a wide scope of business ar [...]
    Montrose, New York
    Under 49 $125/hr $1,000 - $10,000
    Expertise
    Digital Advertising
    VISIT WEBSITE
  • Net-Craft.com

    Verified
    DesignRush Design Award Winner
    Mobile Apps, Websites & Internet Marketing
    Founded in 2000, Net-Craft.com is a friendly custom mobile app and web development firm based in Scottsdale, Arizona. We are focused on app development, design and the building of complex back-end sys [...]
    Scottsdale, Arizona
    Under 49 $45/hr $1,000 - $10,000
    Expertise
    SEM
    Growth Marketing
    Integrated Marketing
    Digital Advertising
    App Marketing
    VISIT WEBSITE
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    Need Help Selecting The Right Agency For Your Project?

    We can help you find verified agencies that fit your budget and other requirements within just a few days and free of charge.

Digital Advertising Agency Hiring Guide

What is a digital advertising agency?

A digital advertising agency is an agency that creates, plans, and executes online advertising campaigns for businesses. It leverages various digital channels, such as search engines, social media platforms, websites, and mobile apps, to promote products or services and reach target audiences at every stage of the sales funnel. 

Ad spending in the digital advertising market is expected to reach $740.3 billion in 2024. Mobile platforms will dominate, making up 70% of total ad spending by 2028.  

The projected rise in programmatic advertising, expected to contribute 81% of digital advertising revenue by 2028, highlights the significance of data-driven and automated approaches in maximizing advertising effectiveness and ROI. 

These projections emphasize the role of digital advertising in enabling businesses to reach and engage their target audiences in the rapidly changing landscape of online consumer behavior. 

What services do digital advertising agencies offer?

Digital marketing agencies offer highly targeted, customized campaigns to turn your intended audience into a long-term clientele through the following services: 

  • Industry analysis: Analyzing how online consumers react to ads in your industry by understanding what they search for and what makes them click on an ad.  
  • Competitor analysis: Researching competitors' strategies across search engine optimization (SEO), content, social media engagement, and advertising to identify opportunities for differentiation and improvement. 
  • Campaign planning and execution: Creating and managing digital advertising campaigns on different channels through pay-per-click (PPC), social media, and display advertising, and email marketing. 
  • Creative services: Producing digital content, including ad copy, graphics, videos, and interactive media to engage audiences and convey the brand message effectively. 
  • Analytics and optimization: Evaluating the effectiveness of campaign performance through data and metrics and identifying areas for improvement. Adjusting strategies in real-time to optimize results and maximize return on investment (ROI). 

Types of digital advertising include: 

  • Display ads: Visual ads appearing on different areas of a web page or an app. They can be in the form of banners, static, or animated images, or videos.  
  • Search engine marketing (SEM): Paid search ads at the top or bottom of search engine results pages (SERPs) on search engines like Google, Bing, and Yahoo. 
  • Shopping ads: Detailed product information with prices and images. 
  • Social media ads: Images, reels, carousels, or slideshows displayed on Facebook, Instagram, LinkedIn, Twitter, TikTok, Pinterest, and other social networking channels, that are highly targeted based on user demographics, interests, and behaviors. 
  • Online video ads: Displayed before, during, or after online video content, such as on YouTube or other streaming media platforms. 
  • Influencer marketing: Collaborating with influencing individuals who create sponsored content on their social media channels, blogs, or YouTube videos to endorse a brand's offers to their followers. 
  • Affiliate marketing: A performance-based advertising model where businesses pay affiliates for driving traffic or sales to their website through a unique URL. 
  • Email marketing: Utilizing targeted email campaigns to communicate directly with potential or current customers, promoting products, services, or offers, and fostering customer loyalty and engagement. 
  • Retargeting: Displaying ads to users who have previously visited a website or interacted with a brand, with the goal of re-engaging and encouraging them to act — buy a product, subscribe to a service, or sign up for a newsletter. 

Digital advertising services' effectiveness is perfectly illustrated in the following example:  

First Watch's campaign, conducted by Vert Digital, aimed to boost brand awareness of Purple Haze juice. Vert Digital created a broad, engaging campaign that featured video content and influencer partnerships across social media. This strategy led to remarkable results, including 12.7 million video views at just $0.01 per view and a total of 26.2 million impressions, demonstrating the power of targeted digital advertising in achieving significant brand engagement and visibility. 

What is the difference between digital advertising and digital marketing?

The difference between digital advertising and digital marketing lies in the scope of services, tactics, and outcome orientation. 

Digital advertising is a focused tactic within the broader field of digital marketing. It aims to drive immediate sales or actions through targeted online ads, such as display ads, PPC campaigns, and social media advertisements. It's designed for quick visibility and conversion, emphasizing direct promotional messages to spur short-term customer responses and generate profits. 

Meanwhile, digital marketing is a comprehensive approach that includes various strategies and channels beyond advertising — SEO, content marketing, email campaigns, and social media management. Its long-term goal focuses on building brand presence, engaging with the audience, and fostering sustained business growth through developing relationships and loyalty over time. 

Aspect Digital Advertising Digital Marketing 
Promotional techniques Paid ads across various digital channels Search engine optimization (SEO), social media management, content creation and marketing, web design and development, and more 
Content types More promotional with a call-to-action (CTA) More informative 
Goals To generate or improve sales by promoting a product or a service To enhance brand visibility and build long-term relationships with customers 
Focus of outcomes Measured by key performance indicators (KPIs) directly related to advertising metrics such as click-through rates (CTR), cost-per-click (CPC), conversions, and return on ad spend (ROAS) Measured by web traffic, lead generation, customer engagement, brand awareness, search engine rankings, and overall ROI 
Target clientele 
  • Startups looking to quickly boost online visibility 
  • Brands launching a new service or product line 
  • eCommerce businesses seeking to increase conversions and sales 
  • Businesses requiring a fast and effect way to promote an event 
  • Businesses looking to establish authority, credibility, and trust among their target audience 
  • Organizations with limited budgets for paid advertising 
  • Nonprofits seeking to raise awareness, mobilize supporters, and engage with their community over the long term 

How much does an online advertising agency charge for its services?

Online advertising agencies often charge small businesses between $2,500 and $12,000 per month for their services. These costs can escalate for larger businesses with greater advertising needs. 

Besides investing in the agency's services, businesses must also consider the expenses associated with paid advertisements on popular internet platforms, as follows: 

Platform Average CPC Factors affecting the costs 
Google $1 to $2 
  • Ad types 
  • Industry 
  • Ad quality score 
  • Current trends 
  • Keywords  
Facebook  $1.72 
  • Ad quality and relevance 
  • Audience targeting 
  • Bidding strategy 
  • Ad placement 
  • Ad objectives 
YouTube $0.25 to $0.35 
  • Ad types 
  • Audience targeting 
  • Bidding strategy 
Instagram  $1.33 
  • Ad types 
  • Bidding strategy 
  • Ad quality and relevance 
  • Estimated action rates 
  • Audience targeting 
  • The timing of placing ads 
  • Ad placement 
TikTok $0.02 
  • Ad types 
  • Ad creative 
  • Campaign objective 
  • Target audience 
  • Bidding strategy 
  • Competition within the given industry 
LinkedIn $2 to $15 
  • Ad types 
  • Target audience 
  • Bidding strategy 
  • Ad relevance 
  • Ad objective 
Pinterest up to $1.50
  • Ad types 
  • Target audience 
  • Ad format 
  • Seasonality and demand  
  • Bid strategy and budget 

The top 50 digital advertising companies on DesignRush charge an average of $100 per hour. 15.34% of the online advertising agencies accept projects with a minimum budget of $1,000, while only 1.21% require a $50,000+ minimum budget. 

Why should I hire digital advertising agencies?

You should hire digital advertising agencies because they can create highly targeted ads, allowing you to reach the right prospective customers who are likely to convert. These agencies also provide instant measurable results showing whether your ad campaigns perform effectively. Their reports include the number of clicks per ad, the users' location, and other meaningful attributes. 

Other advantages you can gain when you enlist the services of professional digital advertising agencies include: 

  • Expertise: By partnering with professionals, you can take advantage of their profound knowledge in digital advertising, including pay-per-click (PPC) advertising, social media marketing, and SEM. Your campaigns will be crafted and executed by experts who understand how to maximize efficiency and effectiveness across different digital channels. 
  • Access to advanced technologies: Agencies provide access to sophisticated tools, software, and analytics platforms, enabling campaign optimization, detailed performance tracking, and actionable insights. Technological advantage facilitates data-driven decision-making and enhances the ability to adjust strategies for top-performing results. 
  • Scalability: Digital advertising companies tailoring strategies to align with your current budget, goals, and growth objectives. Scalability ensures that your marketing efforts can evolve with your business, maximizing opportunities for expansion and success. 
  • Adaptability: Professionals can adapt to evolving ad platforms, algorithms, consumer behaviors, and other changes in the digital world. They ensure your advertising tactics remain effective and your campaigns adjust proactively to the ever-changing online ecosystem. 
  • Time and resource efficiency: Entrusting your digital advertising to an agency frees up your internal resources and allows you to focus on core business operations. With experts handling your marketing efforts, you can achieve better results without the need to manage every detail directly, saving time and allowing for more efficient resource allocation. 

When Pure Flix, a movie and TV show streaming service, needed to attract more signups, it hired digital advertising agency, ClickToast, to improve its ad campaign tactics. The agency restructured the client's Google Ads accounts, campaigns, and ad groups for better segmentation, visibility, and budgeting. It also segmented the Facebook ads for greater control over costs while leveraging the platform's targeting capabilities and Pure Flix's existing audience. For Microsoft Ads, ClickToast reworked and expanded one active campaign into several others. 

The new campaign structure implemented by ClickToast allowed Pure Flix to maximize performance, with significant increases in: 

  • Overall traffic (45%) 
  • Overall conversions (53%) 
  • Paid traffic (84%) 
  • Paid conversions (85%) 

How do I choose the best digital advertising company?

To choose the best digital advertising company, follow this guideline:  

  1. Determine your goals and budget: Set your objectives for hiring an online advertising company and allocate an adequate budget based on these needs. 
  2. List interesting options: Research agencies from reputable online directories and create a list of candidates you want to learn more about. 
  3. Assess specialization and expertise: Check whether the agencies specialize in certain industries or types of advertising (e.g., PPC, social media, SEO) that align with your business needs. Understanding their area of expertise helps ensure they have the specific skills and experience to meet your objectives. 
  4. Check their portfolio: Visit their websites and investigate previous successful projects to gain insights into their services, processes, and results. 
  5. Explore reputation and reviews: Read vetted online testimonials to learn what their clients think about work quality and ethics. See if you can also get recommendations from peers within your sector. 
  6. Check their client care: Find out how they provide customer service, considering their responsiveness and prompt resolutions to concerns. 
  7. Shortlist the candidates: Trim your prospects into two to five agencies. 
  8. Conduct interviews and send RFPs: Set a meeting with each shortlisted candidate and send a request for proposal (RFP) — a document that will solicit proposals from potential vendors, detailing project requirements and criteria for selection to facilitate comparison and selection of the best service provider. 
  9. Ask questions: The interviews with your potential partners are an opportunity to ask as many valuable questions as you can. Besides inquiring about their technical skills and capabilities, observe how they communicate, assessing whether you will make a good team. 
  10. Evaluate results and decide: Finalize your pick based on the assessment of the proposals and interviews. 

Need help finding the ideal digital advertising company to help your business thrive? Explore DesignRush's Marketplace where we'll connect you with a curated selection of agencies you can choose from, free of charge. 

What questions should I ask a digital advertising agency before hiring one?

Ask digital advertising agencies the following questions to make an informed decision and hire the right candidate:  

Its Relevant Background  

  1. Have you worked with businesses in our niche? What results have you delivered for them? 
  2. Do you have an up-to-date portfolio where I can see your previous work?  
  3. What are your strategies for optimizing advertising budgets? 
  4. What KPIs do you focus on when running online ad campaigns? 
  5. How do you adapt your online advertising strategies to the various stages of the buyer's journey? 

Company Services and Processes 

  1. What online advertising services do you offer? 
  2. How do you create effective campaigns?  
  3. What types of ads do you run?  
  4. What tools and metrics do you use to measure the success of the campaigns?  
  5. Will you send reports that track the results of online ads?  
  6. How do you typically rectify a campaign that doesn't deliver the desired results? 
  7. What project management tool do you use? 
  8. How do you charge for your services? 

The Project 

  1. How will you analyze our competition and target audience?  
  2. How can you help our brand stand out from the competitors?  
  3. What emerging trends do you believe can fit your online advertising strategies for our business? 
  4. Who will work on my project and who will be the main point of contact?  
  5. To what extent will our internal team's involvement be? 
  6. How long will it take to see the results of digital advertising? 

What are the best digital advertising companies in the U.S.?

The best digital advertising companies in the U.S. are: 

  • Vert Digital 
    • 5.0 stars on Google (13 reviews) 
    • Top clients: First Watch, Oglethorpe University, Anywhere, Purple Haze 
  • ClickToast 
    • 5.0 stars on Google (7 reviews) 
    • Top clients: ReVision Energy, Atlantic Federal Credit Union, Aircall, Pure Flix 
  • Online Optimism 
    • 4.9 stars on DesignRush (14 reviews) 
    • 5.0 stars on Google (14 reviews) 
    • Top clients: First Bank and Trust, Hibernia Bank, Superior Honda, Mid City TMS 
  • Hudson Creative 
    • 5.0 stars on Google (2 reviews) 
    • Top clients: PepsiCo, City Winery, Urbanspace, NYC Tourism + Conventions 
  • ESB Advertising 
    • 4.0 stars on Google (3 reviews) 
    • Top clients: Jim McKay Cheverolet, Paisanos Pizza, Mattress Warehouse, Express Home Buyers 

Explore further details in the comprehensive listing and remember to explore other agencies. Customize your search and use the filtering options for a more tailored experience. 

About The Author and Expert Reviewer
Bisera Stankovska developed marketing-related content for LeanRank, Content Distribution, and Ridarec. She has numerous high-ranking articles under her belt, alluding to her expertise in the field. She now writes for DesignRush, still focusing on marketing with a touch of SEO.
Mariana Delgado is a renowned marketing expert with an extensive background spanning over ten years in digital marketing, sales management, search, and video advertising. She has led campaigns with a stellar 5:1 ROAS and worked at consulting giants like PwC and Deloitte. Her influence at DesignRush led to an impressive 200% growth in organic traffic, pushing the visitor numbers beyond the 500,000 mark.