What Is An Inbound Marketing Agency?

An inbound marketing agency creates and implements strategies using a variety of online marketing methods to attract consumers and deliver personalized experiences.

These experts incorporate different digital marketing channels such as content marketing, social media marketing, search engine optimization and more to help brands engage qualified leads and generate more sales.

As opposed to outbound marketing, which often involves feeding unwanted content to users, inbound marketing is about creating valuable and relevant content for audiences.

The experts in the field attract customers by providing solutions to their pain points and creating tailored experiences to help them achieve their goals.

An inbound marketing agency has the tools and resources to help your business reach your target audience, build customer trust, boost sales and more.

Inbound marketing companies: notebook and tools and notes about inbound marketing
Inbound marketing attracts and engages consumers with personalized brand experiences

Why Inbound Marketing Matters?

Inbound marketing is gaining momentum mainly because of its return on investment (ROI). It costs 62% less than traditional marketing and generates three times more leads.

It is an approach incorporating different online marketing methods such as content marketing, social media marketing, search engine optimization and more to deliver a personalized customer experience.

Brands are embracing this type of marketing primarily because it helps them build meaningful relationships with their customers.

The term “inbound marketing” was introduced by marketing software provider HubSpot in 2006.

According to HubSpot, it is the process of attracting, engaging and delighting customers using different types of content at every stage of the buyer’s journey.

This means using content marketing, SEO (search engine optimization), social media marketing and more to engage audiences and generate qualified traffic and conversions through earned, shared and owned media.

For example, creating and publishing guides that help customers use your product or blog posts providing useful information about how your solution can solve their problems are ways to provide high-quality content that connects with your audience.

By giving your customers the content they find useful, you will earn their trust and naturally increase your chances of getting social media shares.

This will position your brand as a reliable resource and drive consumers to think of you the next time they are ready to purchase.

Due to its personal and customized approach, inbound marketing has become increasingly popular among businesses across all industries.

The number of B2B marketers who will include inbound marketing in their strategy

What Do Inbound Marketing Companies Do?

Inbound marketing agencies provide digital marketing support using the inbound methodology to help businesses generate leads and increase sales.

They achieve this using a variety of digital marketing channels such as:

  • Content marketing
  • SEO (search engine optimization)
  • Social media marketing
  • Email marketing
  • Influencer marketing
  • And more

The most common tactics inbound marketing companies employ to increase reach, engagement and conversions at different stages of the buying cycle, are:

  • Blogging
  • Comprehensive content (white papers, how-to guides, eBooks)
  • Page optimization (to improve user experience)
  • Video content
  • Guest blogging
  • Promoting content across social media
  • High converting landing pages
  • Newsletters
  • Email campaigns
  • And more

Using content marketing, SEO and other inbound strategies, these specialized firms help you build a connection with your audience and establish a positive brand identity.

How Does An Inbound Marketing Agency Implement The Inbound Methodology?

Here are the six steps inbound marketers take to effectively implement the process:

Step #1: Conduct Market Research

Inbound marketers conduct extensive market research to ensure they understand your audience, your brand and needs. They test people in specific demographics to see what type of message has a greater impact and why.

They use tools such as Sprout Social, SEMrush or Ahrefs to fully scan the competitive landscape. They figure out what your audience wants and what your competitors are doing to craft a strategy that aligns your brand as a leader.

Step #2: Outline An Inbound Marketing Strategy

The next step is outlining a strategy.

Firstly, inbound marketers take the time to completely understand your business goals. This helps them ensure that any activity they propose is aligned with your specific requirements.

After that, they define your target audience, set SMART goals (specific, measurable, attainable, relevant and timely) and determine your key performance indicators (KPIs).

This gives them an idea as to how to set out the right campaign and the right medium to impact audiences.

Step #3: Decide On The Specific Type Of Campaign

Inbound marketing agencies will work with you to decide on a specific strategy, medium and platform to help you meet your key performance indicators (KPIs).

Depending on what you want to achieve, whether it’s driving more qualified traffic to your website or increasing your email subscribers, these experts help you build campaigns tailored to your specific goals.

Inbound marketers create a content strategy, choosing the right type of content and channels to generate leads.

They use blogging, SEO and social media to drive traffic to your website and attract qualified visitors. By building landing pages with attractive offers and engaging CTAs, these specialists convert your website visitors into leads.

Then, through email marketing and the right use of a CRM (Customer relationship management software), they nurture your leads and turn them into buyers, ultimately driving your business sales.

Step #4: Create Visual Collateral

The following step in the process is creating visual collateral. This comes in a variety of forms, from social media images to website imagery, email banners and more.

This keeps branding consistent and gives your business an approachable visual identity for your audience to interact with.

Step #5: Launch The Inbound Campaigns

Once they’ve finalized the strategy, decided on the type of content and channels as well as creating the visuals, inbound marketers launch the campaigns.

Using a wide range of management platforms and analytics, such as Google Analytics, Buffer or HubSpot Marketing Automation, inbound marketing agencies can track website traffic, lead generation and conversions with ease.

They can determine how these campaigns are affecting your audience and if their efforts are working.

Step #6: Monitor And Maintain Campaigns

The final step is the monitoring and maintenance phase. It’s here that inbound marketing agencies in the USA monitor the campaigns using tracking tools like HubSpot Marketing Analytics, Hootsuite or SEMrush.

Based on this data, marketers can hone in on specific audiences, tweak campaigns for the desired result and answer the questions that consumers have.

inbound marketing strategies
Inbound marketing incorporates different methods including email marketing and content marketing

How Much Do Inbound Marketing Companies Charge?

Most inbound marketing companies typically charge their services by the hour. The hourly rates for United States-based companies range between $100 and $150.

If you choose an overseas inbound marketing agency, you’ll pay around 50$ per hour or even less.

However, considering the many components that go into the strategy, the pricing packages are flexible and depend on your business goals and timeframe.

This type of specialized marketing firm will offer the full set of services:

  • Inbound marketing strategy
  • Content creation
  • Multimedia production
  • Social media marketing
  • SEO
  • And more

Though this strategy is less expensive than traditional marketing, it’s still a costly venture.

A short-term, trial-sized strategy may cost around $5K, while an in-depth, long-term plan can run upward to $20k.

The amount you invest greatly depends on your brand goals, timeframe and the size of your business.

That being said, the majority of inbound marketing agencies in the U.S. set their fees for projects between $1,000 to $10,000, with the more upscale ones charging between $25,000 and $50,000.

Why Hire An Inbound Marketing Agency

Inbound marketing is a great way to increase brand awareness, promote your brand and establish a meaningful relationship with your audience.

Content marketing, social media marketing, SEO and more hold a crucial role in the overall business strategy.

Your brand needs to leverage the increased opportunities inbound marketing provides to grow and thrive in a competitive digital landscape.

That’s where the professionals step in. They can help your brand implement the inbound tactics to create a cohesive strategy that engages consumers and boosts sales.

Here are the top three reasons why you should hire an inbound marketing agency:

  • Reach your target customers: It allows you to reach the right audience on the right platforms. By focusing on delivering valuable and useful content, inbound marketing agencies will help you attract and engage leads.
  • Build trust with your audience: Creating and promoting content that helps your customers solve their challenges positions your brand as a reliable and genuine resource. Enlisting the services of a leading inbound marketing agency will help you gain brand recognition and build trust with your audience. This will drive consumers to come to you when deciding to make their next purchase.
  • Increase sales: By producing engaging content and sharing it across channels, these experts not only attract leads but succeed in converting them into paying customers.

If your business isn’t already taking advantage of these opportunities, it needs to. Otherwise, you’re giving your competition the go-ahead to blow you out of the water.

The number of B2B marketing experts who successfully use content marketing to build customer loyalty.

We’ve ranked the best content marketing companies.

10 Questions To Ask Inbound Marketing Specialists

Before hiring an inbound marketing firm, make sure to ask the following questions:

  1. Do you specialize in a particular segment of inbound, SEO, social media or blogging?
  2. How can you integrate inbound techniques into our overall marketing strategy?
  3. What inbound marketing tactics do you think are effective for our brand?
  4. Have you worked with any competitors or other brands in our industry?
  5. How will these strategies build our brand identity and increase exposure?
  6. Do you outsource any of the tasks included in the strategy?
  7. What type of tools do you use to track and measure the success of campaigns?
  8. How long will it take for us to see results?
  9. What is your pricing structure?
  10. Who will be our main point of contact?
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Takeaways On Inbound Marketing Agencies

Inbound marketing is a marketing technique aiming to draw new and existing customers through dedicated initiatives instead of strenuously pursuing leads with product promotions.

Inbound marketing agencies in the United States have the expertise and the latest tools to provide quality services that will help your company achieve its online goals.

These are the services they typically specialize in:

  • Content marketing
  • SEO (search engine optimization)
  • Social media marketing
  • Email marketing

Hiring an inbound marketing company comes with these benefits for your business:

  • Reach the right customers
  • Build trust with your audience
  • Increase sales

Most of these firms have an average hourly rate between $100 and $150.


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