Digital Marketing

Top B2B Lead Generation Agencies

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B2B Lead Generation Agencies have a 4.6 avg. rating from 354 verified reviews

Looking for a professional B2B lead generation agency to help you boost sales? Our platform brings together the world’s best lead generation companies with extensive expertise in finding high-quality B2B leads, building relationships with potential clients, and strategizing new ways to open new markets for business. Browse our directory to find B2B lead generation agencies with competitive pricing structures, diverse portfolios, glowing client reviews, and more.

We’ve carefully evaluated over 2,100 agencies worldwide and identified ten companies that best represent the industry. Our list is based on several key criteria, such as client testimonials, case studies, years of experience, and industry reputation. Learn more about our ranking criteria and how we identify the top agencies in the B2B lead generation industry.

The Number 1 B2B Lead Generation Agency as Selected by DesignRush Is...

1. Belkins Inc.

Belkins Inc. homepage-screenshot
[Source: Belkins Inc.]
  • Best for: Overall
  • Average hourly rate: $50
  • Minimum budget: $1,000 - $10,000
  • Founded: 2017
  • Size: 250-499
  • Location: Dover, DE
  • Notable clients: Deluxe Modular, Omnicharge, Mona, Sekisui, Kingbee Vans

Belkins is an expert in B2B lead generation in more than 15 industries, focusing on precise audience targeting and highly qualified B2B leads. Its teams of mid to senior-level lead acquisition specialists offer flexible, results-oriented strategies and initiatives to ensure a consistent stream of vetted leads for your business.

The B2B lead generation company has brought productive lead generation to dozens of B2B companies like Deluxe Modular. A New York-based construction company, Deluxe Modular, approached Belkins to help them create precise lead data, optimize outreach workflows, and build business inboxes. The agency also had to develop measures to increase the company’s email open rates.

Belkins started by building a clear lead generation workflow based on the client’s Ideal Customer Profile (ICP) and search data. It also developed an outreach campaign across multiple channels and introduced an email deliverability solution to boost open rates and address spam issues.

By the end of the first month, Belkins secured eight appointments and more than ten leads for follow-ups. After three months, it scheduled 30+ appointments. Some of these appointments eventually converted into close deals valued at over $2 million.

Check Belkins Inc. Agency Profile Here

2. UnboundB2B

UnboundB2B homepage-screenshot
[Source: UnboundB2B]
  • Best for: Demand generation
  • Average hourly rate: Inquire
  • Minimum budget: $25,000 - $50,000
  • Founded: 2016
  • Size: 500-999
  • Location: Wilmington, DE
  • Notable clients: Amazon Web Services, Delphix, Lacework, RingCentral, Dell Technologies

UnboundB2B specializes in qualified lead generation by building customer interest and demand for clients’ products and services. It uses precise targeting and intent data analysis to identify and engage with high-value prospects, while diverse strategic messaging helps solidify their interest in the client’s brand.

A US-based software company recently partnered with UnboundB2B to expand to niche markets and build its customer base. The company’s sales strategy was also faltering, so the agency had to find a solution that would result in a more productive sales pipeline.

UnboundB2B leveraged its expertise in highly qualified lead (HQL) generation and account-based marketing (ABM) strategies to identify key B2B decision-makers it targeted later with relevant content. In three months, the campaign generated nearly 1,180 high-quality leads, a 178% increase in conversion rates, and more than doubled the client’s initial ROI.

Check the UnboundB2B Agency Profile Here

3. Callbox

Callbox homepage-screenshot
[Source: Callbox]
  • Best for: AI-powered lead generation
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2004
  • Size: 500-999
  • Location: Los Angeles, CA
  • Notable clients: Amazon, Google, SAP, Microsoft, Workday

From market research to appointment setting, Callbox offers comprehensive lead generation services tailored to the unique needs of your business. Clients can choose from human and AI-curated B2B leads that cover major and niche industries across 60+ countries.

A US B2B marketing solutions provider hired Callbox to help it reach out to prospects who were interested in client’s services. While most of the database existed already, the client couldn’t handle an extensive number of targets. The incomplete information in the database resulted in lower call quality and revenue.

To address these problems, Callbox conducted data cleansing, validated all database contacts, retrieved missing details, and removed duplicate entries. The agency then reached out to profiled contacts and scheduled appointments for them to learn more about the client’s products and services. Twelve weeks later, the client had 30% more deals closed per month, raising their potential revenue by $200,000 or more. Calls also increased by 16% to 150 on average per day, while call quality rose from 76% to 90%.

Check the Callbox Agency Profile Here

4. Martal Group

Martal Group homepage-screenshot
[Source: Martal Group]
  • Best for: B2B tech industry lead acquisition
  • Average hourly rate: $45
  • Minimum budget: $10,000-$25,000
  • Founded: 2009
  • Size: 50-99
  • Location: Toronto, Canada
  • Notable clients: Clickworker, Zoho, Bosch, Honeywell, Samsung

Trusted by startups and Fortune 500 companies alike, the Martal Group has provided thousands of qualified B2B leads to businesses worldwide. Its team of sales experts uses real-time data to track down prospects looking for products and services within the target industry and engage decision-makers with a fully customized outreach program. The agency also has extensive experience in lead generation solutions for tech companies, offering a calculated and data-driven approach to enable tech brands to stand out from the competition and accelerate growth.

Martal Group has been instrumental in the successful B2B sales pipeline for Clickworker, a large IT micro-tasking platform. Clickworker needed Martal to develop a go-to B2B market strategy for targeted segments, nurture warm leads and close contracts, and oversee the company’s overall sales and marketing processes.

Martal Group built a new revenue stream from scratch, closed deals with 60+ companies, including agreements with three Fortune 500 companies, and reinforced the entire marketing and service processes of Clickworker’s US operations. Since then, the Martal Group helped bring over $1.2 million in annual sales.

Check the Martal Group Agency Profile Here

5. SalesRoads

SalesRoads homepage-screenshot
[Source: SalesRoads]
  • Best for: Appointment setting
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2006
  • Size: 100-249
  • Location: Boca Raton, FL
  • Notable clients: Parker Hannifin, Quest Diagnostics, Microsoft, Shell, Kuebix

SalesRoads uses conversation-based sales methodology to deliver exceptional B2B appointments to your business. It offers a comprehensive 4-week campaign plan that includes the creation of a sales playbook, a custom CRM setup and lead database, and sales development representative (SDR) training and support.

SalesRoads has partnered with Parker Hannifin, a leading motion control systems manufacturer, to help it identify new customers and expand further into existing markets. The B2B lead generation agency was also tasked to conduct an outbound lead-generation campaign to support these objectives.

After conducting a series of discovery sessions to determine the scope of the campaigns, SalesRoads sourced prospects from a trusted data provider according to set criteria, while sales-qualified leads (SQLs) were processed and distributed to Parker Hannifin’s distributors. Personal visits and follow-ups were also conducted to further qualify and identify opportunities. In total, SalesRoads identified over 540 SQLs for the client, bringing an estimated value of $25 million per year.

Check SalesRoads Agency Profile Here

6. The Telemarketing Company

The Telemarketing Company homepage-screenshot
[Source: The Telemarketing Company]
  • Best for: Telephone-based lead generation
  • Average hourly rate: $50
  • Minimum budget: $1,000 - $10,000
  • Founded: 1990
  • Size: 100-249
  • Location: Brighton, United Kingdom
  • Notable clients: Equifax, TechData, Western Union, Miele, Amazon Shipping

The Telemarketing Company (TTMC) is among the world’s leading specialists in telephone-based lead management, demand creation, and data services. The agency employs hundreds of marketing specialists to provide multilingual B2B lead generation services to companies, including blue-chip organizations, worldwide. It also provides bespoke solutions that address the complex and evolving requirements of its customers.

TTMC has been an invaluable partner for industry leaders like Equifax, one of America’s largest credit reporting agencies. Facing a series of challenges with its previous marketing and operations model, Equifax approached TTMC to develop and implement a ‘best-in-class’ demand generation and operation strategy. The agency also had to improve lead quality, streamline processes, and reduce lead response times.

In collaboration with a B2B digital specialist, TTMC developed a comprehensive onboarding program to map out the new processes. It also streamlined lead management, including setting up inbound phone lines to manage phone inquiries and conduct a thorough sales qualification process. As a result, Equifax hit its marketing lead targets, with sales teams increasing high-quality leads by 131% and 300% more opportunity value year on year.

Check The Telemarketing Company Agency Profile Here

7. Ironpaper

Ironpaper homepage-screenshot
[Source: Ironpaper]
  • Best for: B2B companies with long or complex sales processes
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2002
  • Size: Under 49
  • Location: New York, NY
  • Notable clients: Shell Catalysts & Technologies, Goddard Technologies, Steelcase, PCS Software, CrossFit

Ironpaper is a digital growth specialist that helps B2B clients achieve growth through qualified lead acquisition, account-based marketing, demand generation, and inbound marketing strategies. Its goal is to enable businesses to engage qualified buyers, improve lead acquisition rates, and accelerate their sales pipeline.

One of Ironpaper’s more notable clients was Shell’s new Catalysts & Technologies business. As it started to build its marketing capabilities, the company delegated Ironpaper to kickstart its lead-generation processes.

After establishing its digital foundations, Ironpaper launched a series of initiatives to generate followers, increase leads, and flesh out the customer journey. This involved launching highly optimized paid ad campaigns, creating ABM-driven microsites, and generating content targeting key stakeholders. Following its successful launch, Shell Catalysts & Technologies saw a 44% increase in leads generated per week with a 6.2% higher website-to-lead conversion rate.

Check the Ironpaper Agency Profile Here

8. Respect.Studio

Respect.Studio homepage-screenshot
[Source: Respect.Studio]
  • Best for: LinkedIn B2B lead generation
  • Average hourly rate: $100
  • Minimum budget: $10,000 - $25,000
  • Founded: 2016
  • Size: Under 49
  • Location: Lviv, Ukraine
  • Notable clients: Paragon, SAP, Bayer, Microsoft, Salesforce

Respect.Studio offers its skills and expertise in building high-value lead generation strategies and establishing relationships with key decision-makers in the B2B industry through the LinkedIn network. Its services include identifying ideal prospects on LinkedIn, developing outreach strategies, and managing lead databases, among others. The B2B lead generation firm combines and optimizes those activities to maximize sales opportunities and conversions.

Respect.Studio’s lead generation campaign for Paragon, a US-based facility management company, showcases how LinkedIn lead generation and messaging can result in hot leads. Paragon turned to Respect.Studio to help them expand their industry connections through LinkedIn and attract large companies from the consumer goods, logistics, and supply chain industry.

Taking a more quality-oriented approach to outreach, Respect.Studio engaged with prospects with hyper-personalized messaging highlighting the client’s experience with enterprise-level companies. The B2B lead generation agency also helped polish Paragon’s LinkedIn profile to make it more credible and trustworthy. This eventually proved worth the effort, as Paragon had a 290% increase in visits without spending a single dollar on ads. The client’s LinkedIn Social Selling Index (SSI) rank also rose to 62, which was 3x higher than the industry average.

Check Respect.Studio Agency Profile Here

9. SalesAR

SalesAR homepage-screenshot
[Source: SalesAR]
  • Best for: Prospect research
  • Average hourly rate: $25
  • Minimum budget: $1,000 - $10,000
  • Founded: 2019
  • Size: 100-249
  • Location: Kyiv, Ukraine
  • Notable clients: Bulu Group, SoftServe Business Systems, Pharmax, Tricent, Runit Systems

SalesAR offers lead research and appointment-setting services using tried-and-tested in-house methodologies to boost income and brand visibility. It uses the latest tools, technology, and practices throughout the lead generation processes and has experience working with B2B clients across 40+ industries. The agency provides anti-spam services to improve email deliverability and the overall success of outreach campaigns.

The Bulu Group, an online marketplace solutions provider known for their signature ‘Bulu Box,’ partnered with SalesAR to secure qualified leads and transition them to their sales pipeline. The leads also had to meet distinct ICP criteria and must align with the company’s interests in the food, nutrition, vitamins, supplements, and pet industries.

SalesAR took a structured yet highly adaptable approach to lead generation with the client’s unique requirements. This included fortifying Bulu Group’s existing database with 1,000 new diverse leads, fully customized content adapted to the campaign’s needs, and dynamic outreach to prospects on LinkedIn and email. This multi-pronged strategy resulted in 5,000 new contacts, including 15 successfully booked appointments.

Check the SalesAR Agency Profile Here

10. Inside Global

Inside Global homepage-screenshot
[Source: Inside Global]
  • Best for: Real-time comprehensive reporting services
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2010
  • Size: 100-249
  • Location: Liverpool, United Kingdom
  • Notable clients: GE Digital, Cap Gemini, Accenture, Broadcom, Oracle

Inside Global delivers industry-leading B2B sales outsourcing services, including all the stages of the lead generation pipelines, supporting database management, and reporting tasks. Whether it’s email, targeted LinkedIn messages, or phone calls, Inside Global delivers sales-qualified leads aligned with the client’s business goals. It also provides comprehensive monthly reports detailing the current state of lead generation campaigns for accounts based on vertical or location.

Inside Global has had successful partnerships with international tech companies like Ge Digital. A subsidiary of General Electric specializing in the Industrialized Internet of Things (IIoT), GE Digital turned to Inside Global to grow its sales pipeline in line with its revenue targets. Filling a huge pipeline gap across multiple markets in Europe and the Middle East with direct and channel leads was challenging.

To deliver the leads needed, Inside Global took on an ABM approach during the prospecting process. This enabled the agency to generate eligible leads that accelerated opportunities and generated revenue. Within two months, Inside Global generated 89 eligible leads that continue to grow. South African and Turkish markets adopted the ABM approach to lead generation, resulting in the pipeline expected to close at around $5 million.

Check Inside Global Agency Profile Here

How We Picked the B2B Lead Generation Companies

We base our selection of the top B2B lead generation companies on customer feedback, case studies, industry expertise, client portfolio, and other factors. Our agency experts have also developed a scoring system to assess each agency’s overall performance according to the following metrics:

  • Reviews: Quality of work and services rendered and the client’s feedback and satisfaction
  • Portfolio: The agency's professional experience and capabilities
  • Awards and certification: Industry reputation and recognition of the agency’s merits
  • Team bios: Showcases the credentials and expertise of each team member and their dynamics
  • Top services: Core competencies and specialization

You can also check out the DesignRush Agency Ranking Methodology for more information on how we research agencies. for more information on how we research agencies.

Best B2B Lead Generation Companies

Rankings updated: June 25, 2024
  • KlientBoost

    Driving Serious Business Results
    Propel your digital strategy with our expertise in Google Ads, SEO, and Email Marketing. Based across three dynamic cities, our 80+ team has consistently doubled our growth yearly by enhancing ROI for  [... view the full profile of KlientBoost]
    Costa Mesa, California
    100 - 249 $100/hr $1,000 - $10,000
  • Addlium

    Implementing Social Selling Approach to Boost B2B Sales
    Addlium is your trusted partner for outsourced sales and lead generation services. We help B2B companies enrich their pipeline and boost sales consistently.  [... view the full profile of Addlium]
    Kyiv, Ukraine
    Under 49 $25/hr $1,000 - $10,000
  • Pipeful

    Qualified Leads In Your Pipeline
    Ranked as the top B2B lead generation services firm, Pipeful grows your business through data, software and services.  [... view the full profile of Pipeful]
    San Francisco, California
    100 - 249 Inquire $1,000 - $10,000
  • Big Brand Experience Put to Work for Small Business, Nonprofits and Startups Startups
    Big Brand and Fortune 500 experience put to work for Small Businesses, Startups and NonprofitsThe Smartest People In The World Work With The Bureau Of Small Projects.Literally rocket scientists and  [... view the full profile of The Bureau Of Small Projects]
    Los Angeles, California
    Under 49 $150/hr $10,000 - $25,000
  • Callbox

    We are largest provider of sales lead generation services helping businesses increase their revenue.
    Callbox is a worldwide recognized leader in B2B Lead Generation powered by AI and human expertise, having been one of the top lead generation and appointment setting experts for the past many years.  [... view the full profile of Callbox]
    Los Angeles, California
    500 - 999 Inquire Inquire
  • We create online experiences that help businesses 2-3x revenue within 18 months.
    Trust your web or marketing project with a 5-star Google rated, Dallas-based Inc. 5000 award winner. Our expertise earned us a spot on the SMU-Cox School of Business 'Dallas 100' list for 2020.  [... view the full profile of Agency Partner Interactive]
    Dallas, Texas
    50 - 99 $50/hr $1,000 - $10,000
  • Munzai Solutions

    Closing deals, opening doors
     Munzai Solutions is a creative development and digital sales organization that aims to address a market vacuum. We give you a chance to see a significant improvement in your business growth with our  [... view the full profile of Munzai Solutions]
    Manchester, United Kingdom
    Under 49 $20/hr $1,000 - $10,000
  • Leading PPC & Digital Marketing Agency focus on Driving Actual Results
    Engage Element is a New York digital marketing partner specializing in a comprehensive suite of services designed to elevate your brand's online presence and drive measurable results. Our expertise  [... view the full profile of Engage Element Marketing]
    Albany, New York
    Under 49 Inquire $1,000 - $10,000
  • Joombooz doo

    "Just a business"
    Activity of our company include: Advertising, Content Strategy, Brand Marketing, Digital Marketing, Lead Generation, Market Research, Marketing Consulting, Marketing Strategy, Search Engine Marketing  [... view the full profile of Joombooz Doo]
    Niš, Serbia
    Under 49 $30/hr Inquire
  • Experience the Best in Mobile Entertainment
    At Inventcolabs Software, we craft top-tier media apps that redefine user engagement. Pioneers in media app development, we seamlessly blend mobility and entertainment, ensuring your brand resonates  [... view the full profile of Inventcolabs Software]
    Somerset, Massachusetts
    50 - 99 $25/hr $1,000 - $10,000
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  • Amsive

    The performance marketing agency obsessed with your growth.
    Amsive is a data-driven performance marketing agency that enhances marketing ROI through innovative customer acquisition and engagement solutions.  [... view the full profile of Amsive]
    New York City, New York
    500 - 999 Inquire $25,000 - $50,000
  • Haute in Texas

    Join us in pursuit of the haute life.
    You want high-end PR & Marketing strategies, constructed by hand for your brand from start to finish. We are an award-winning team who believes in Integrity, Community, Passion, and Compassion. With  [... view the full profile of Haute In Texas]
    San Antonio, Texas
    Under 49 $120/hr $1,000 - $10,000
  • Fuel Online

    World Class Digital Marketing Agency
    World Class Award Winning Digital Agency Founded in 1998 Fuel Online Offers Advanced Data driven Digital Marketing Services Enterprise SEO, Social Media Management, Paid Search, Paid Social  [... view the full profile of Fuel Online]
    Boston, Massachusetts
    Under 49 $145/hr $50,000 & Up
  • Ascend the Ranks, Grow your Reach, Grow your Sales & Grow your Business with an Award Winning Agency
    Ascendance is a results-driven digital marketing firm located in San Diego that was launched in 2015. We are not your usual agency that costs a lot for a little amount of work. While some may argue  [... view the full profile of Ascendance Website Solutions]
    San Diego, California
    Under 49 Inquire $1,000 - $10,000
  • High Arc Media Inc.

    We lead with video & digital marketing to make businesses more money.
    We do more than just point & shoot. We plan, we storyboard, we scout, we light, and we take our productions seriously. If you want something professional that stands out from the norm, we are the  [... view the full profile of High Arc Media Inc.]
    Atlanta, Georgia
    Under 49 $250/hr $1,000 - $10,000
  • GrowMy.Tech

    Fractional CMO & B2B Digital Marketing for IT Firm
    GrowMy.Tech is B2B Fractional CMO Service, Marketing Consulting and B2B Marketing Agency for small IT firms. All you need to get results fast. For IT Service & SaaS Firms in B2B We are a one-stop  [... view the full profile of GrowMy.Tech]
    Warsaw, Poland
    Under 49 $99/hr $1,000 - $10,000
  • B2B Data Guy

    B2B Email Lists & Fully Managed Lead Generation Campaigns.
    Your One Stop Shop For Business 2 Business / B2B Email Lists &  b2B Managed Email CampaignsAll contacts verified deliverable, if an email bounces its refunded.Average open rates 62%, varies by  [... view the full profile of B2B Data Guy]
    Minneapolis, Minnesota
    Under 49 $85/hr $1,000 - $10,000
  • Slick Web Studios

    Innovative, Responsive, and Engaging Web Design
    Slick Web Studios: Where design meets excellence. We craft captivating visual experiences tailored to your brand. With a dedicated team and a commitment to perfection, we deliver innovative solutions  [... view the full profile of Slick Web Studios]
    New York City, New York
    100 - 249 $700/hr Inquire
  • Your Trusted Technology Partner For Mobile Apps / Web Apps / IOT Solutions / Digital Marketing
    With a global presence and offices in India, Dubai, Canada, and USA, we help organizations and entrepreneurs from various domains and industry verticals to solve specific industry challenges and be  [... view the full profile of Omnist Techhub Solutions]
    Noida, India
    50 - 99 $15/hr $10,000 - $25,000
  • Leading Website Design & Development Agency For The Best Digital Experience
    American Web Designers is a professional Web Design and Digital Marketing Agency. We excel in providing full services to our clients and helping them reach their full potential along with highly  [... view the full profile of American Web Designers]
    St. Louis, Missouri
    100 - 249 Inquire $10,000 - $25,000
  • Launch Marketing

    Full-Service B2B Tech Marketing Firm: Results-Driven, Proven and Part of Your Team
    Launch Marketing is an Austin-based, B2B marketing firm that provides turnkey services focused on generating leads and driving revenue, including messaging, positioning, plan development, company and  [... view the full profile of Launch Marketing]
    Austin, Texas
    Under 49 Inquire Inquire
  • Coteries

    We Design, Develop and Market state of the art digital solutions, for you!
    We design, develop and market digital solutions for companies from startups to corporates. From the brainstorming phase to clickable prototypes to web or mobile apps, we bring our knowledge to develop  [... view the full profile of Coteries]
    Lausanne, Switzerland
    Under 49 $150/hr $10,000 - $25,000
  • SENSEcity Ltd

    Crafting Extraordinary Augmented Reality Experiences for Cultural and Heritage Destinations.
    SENSEcity specializes in crafting immersive AR/MR experiences tailored for the cultural heritage and tourism sectors, fostering opportunities for visitors to engage with our collective cities, venues  [... view the full profile of SENSEcity Ltd]
    Glasgow, United Kingdom
    Under 49 $35/hr Inquire
  • Brandbeast Design

    DesignRush Design Award Winner
    Crafting Digital Experiences, Inspiring Connections.
    Welcome to Brandbeast Designs, a dynamic graphic and web design studio based in Canada.  [... view the full profile of Brandbeast Design]
    Winnipeg, Canada
    Under 49 $35/hr Under $1,000
  • Webtage

    Webtage is a full service integrated web design & digital marketing agency in Naperville (Chicago area) that excels in all aspects of digital campaigns for Healthcare and B2B clients. We offer web  [... view the full profile of Webtage]
    Naperville, Illinois
    Under 49 $100/hr Under $1,000
  • Attitude. Altitude. Gratitude. Repeat
    Softude Infotech Pvt Ltd, is a CMMI Level 5 appraised software development company with 19+ years of experience.  [... view the full profile of Softude Infotech Pvt Ltd]
    Indore, India
    250 - 499 $25/hr $10,000 - $25,000
  • Orebai Digital

    Only agency you will ever need!
    Orebai Digital is your premier e-commerce advertising partner, offering comprehensive services including Meta ads, Google ads, email marketing, copywriting, and graphic designall under one roof. Our  [... view the full profile of Orebai Digital]
    Šiauliai, Lithuania
    Under 49 $100/hr $1,000 - $10,000
  • ROG Medya

    We turn your business-growing ideas into reality.
    Your creative partner for impactful brand storytelling. We blend design expertise with strategic marketing to amplify your message across platforms. From captivating visuals to data-driven campaigns  [... view the full profile of ROG Medya]
    Derince, Turkey
    Under 49 $15/hr Under $1,000

    Shopify/BigCommerce/WordPress/Custom Website Experts
    QOLOS is a premiere website development agency, supporting B2B and B2C companies with their digital brand.  [... view the full profile of QOLOS]
    Green Bay, Wisconsin
    Under 49 $150/hr $25,000 - $50,000
  • Your Partner in Digital Growth
    At Enchantment Marketing, we specialize in transforming visions into digital success. Based in the heart of Albuquerque, NM, our agency combines innovation with marketing excellence to empower brands  [... view the full profile of Enchantment Marketing LLC]
    Albuquerque, New Mexico
    Under 49 $70/hr $1,000 - $10,000
  • Heeger Designs

    Digital Creative Agency.
    Heeger Designs is a creative digital agency that offers a full range of services, from branding and graphic design, to web development and e-commerce, to digital marketing and analytics.  [... view the full profile of Heeger Designs]
    Cape Town, South Africa
    Under 49 $92/hr Under $1,000
  • Mystic Media

    Full Service - Mobile App, Software & Web Development Company
    As a leading mobile app and software development agency, Mystic Media continuously monitors the latest trends to anticipate future technological growth. Our team of senior programmers, engineers, app  [... view the full profile of Mystic Media]
    Millcreek, Utah
    Under 49 $149/hr $10,000 - $25,000
  • Design Zilla

    Make your ideas fly high with us.
    Design Zilla is a Creative Digital Agency in full service focused on delivering digital solutions. Design Zilla is a Creative Digital Agency in full service focused on delivering integral, innovative  [... view the full profile of Design Zilla]
    Dundee, United Kingdom
    Under 49 $145/hr $1,000 - $10,000
  • Cropsly for unmatched IT services that elevate your business
    Cropsly is an innovative IT company specializing in mobile and web services. Our expertise has driven successful collaborations on major projects, particularly in Denmark and Germany, where we have  [... view the full profile of Cropsly Solutions Private Limited]
    Zirakpur, India
    Under 49 $25/hr $10,000 - $25,000
  • Innovative solution For Your Future.
    Future Innovation LTD, a leading web development company in Bangladesh, crafting award-winning websites, intuitive user experiences (UI/UX), and comprehensive digital solutions to empower  [... view the full profile of Future Innovation LTD]
    Dhaka, Bangladesh
    Under 49 $60/hr $1,000 - $10,000
  • GoldenWing

    Prepare to Fly.
    GoldenWing offers bespoke WordPress design and unique branding to elevate your digital footprint. Our SEO tactics enhance web visibility, serving clients worldwide with creativity and tech excellence.  [... view the full profile of GoldenWing]
    Citrus Heights, California
    Under 49 Inquire $10,000 - $25,000
  • Fast Digital

    We Get It Done!
    Fast Digital is a digital performance marketing agency with a global presence, having teams located in multiple countries. Our core business revolves around driving measurable results for our clients  [... view the full profile of Fast Digital]
    Dubai, United Arab Emirates
    Under 49 $100/hr $1,000 - $10,000
  • O2 Media LLC

    Marketing & Web Development Agency in US & Canada.
    O2 Media LLC offers comprehensive digital marketing solutions in New York, USA, including graphic design (logo, UI/UX, marketing), digital marketing (PPC, email, social media), development (mobile  [... view the full profile of O2 Media LLC]
    New York City, New York
    50 - 99 $45/hr $1,000 - $10,000
  • UseCodify

    Elevate Your Online Presence!
    Elevate your online presence with UseCodify, your partners in web design and digital marketing. We specialize in creating captivating websites and boosting your visibility through SEO and innovative  [... view the full profile of UseCodify]
    Berlin, Germany
    Under 49 $16/hr Under $1,000
  • Beyond Fifteen

    Building Brand Awareness & Increasing Sales.
    Beyond Fifteen Communications Inc. is a progressive, full-service public relations, social media and digital marketing agency dedicated to providing powerful, accessible, goal-driven communications  [... view the full profile of Beyond Fifteen]
    Irvine, California
    Under 49 Inquire Inquire
  • 42DM

    B2B marketing agency for tech companies.
    42DM delivers B2B marketing that amplifies your techs potential. As a global full-service B2B marketing agency, we empower tech companies at every stage of growth with targeted strategies  [... view the full profile of 42DM]
    Tenafly, New Jersey
    50 - 99 Inquire Inquire
  • AffinityCore

    AffinityCore Consulting epitomizes a partnership ethos committed to driving change.
    AffinityCore Consulting embodies a partnership ethos dedicated to driving transformative change and creating lasting value. Our commitment ensures meaningful impact and sustained success for our  [... view the full profile of AffinityCore]
    Dallas, Texas
    50 - 99 $30/hr Inquire
  • Concept Co.

    Business Growth Agency
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    Milwaukee, Wisconsin
    Under 49 $150/hr Inquire
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    Under 49 Inquire Under $1,000
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    London, United Kingdom
    Under 49 $35/hr $1,000 - $10,000
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    MarTech Do is an independent marketing & sales operations consultancy. With over 8+ years in the Salesforce and Hubspot ecosystems, we help clients utilize the full powers of CRM's Revenue Operations  [... view the full profile of MarTech Do]
    Toronto, Canada
    Under 49 $100/hr $1,000 - $10,000
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  • My Marketing Fox

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    Under 49 $50/hr Under $1,000
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B2B Lead Generation Agency Hiring Guide

What is a B2B Lead Generation Agency?

A B2B lead generation company specializes in identifying buyers for a business-to-business (B2B) product or service and encouraging them to make a purchase. They work closely with sales and marketing teams to develop and refine strategies to attract the right audience and guide them into the sales funnel.

A B2B lead generation company can:

  • Find businesses most likely to buy the client’s products and/or services
  • Get their attention through phone calls, email, or other channels
  • Help prospects learn more about the client and what they offer
  • Connect clients with potential buyers

Four types of B2B lead generation agencies include:

  • Full-service agencies: Offer a full range of lead generation services across multiple industries. They also have content creators, designers, marketing staff, and other specialists in-house to provide relevant services.
  • Specialized agencies: Focus on specific markets, industries, and lead generation strategies. These agencies work with specific clients or industries like healthcare, finance, etc.
  • Outsourced sales development agencies: Specialize on sales development aspects within lead generation, such as identifying qualified leads, nurturing leads, and scheduling appointments with prospects
  • Analytics agencies: Offer services mainly related to data-driven lead generation insights. They can use that data to determine the progress of a lead generation campaign and ways to improve it.

Lead generation services are playing an increasingly larger role in B2B businesses, with 85% of B2B companies citing lead generation as the main goal of their marketing initiatives. One such company is PCS Software, a trucking management software provider, which hired New York-based agency Ironpaper to redesign its website to generate more leads. The new website also had to include buyer-specific messaging to improve conversions and user experience.

After a thorough assessment, Ironpaper identified inefficiencies in how the client’s website generated leads. It then set up a workshop to address and resolve these issues in collaboration with the business and technical teams. The agency also developed a scalable modular website infrastructure and a comprehensive SEO and content marketing campaign. In less than six months, the new PCS website saw its visits increase by more than 17,000. It also ranked highly in 108 keywords and saw its position in Google rise by 155+ points.

What services do B2B lead generation agencies provide?

B2B lead generation companies offer various services to help businesses find and attract potential clients. Most companies typically offer a combination of the following:

  • Market research: Provide insights into market trends and competitors and help you identify your business's ideal customer profile (ICP) using various tools and data sources. They may also test product and service potential to determine if it resonates well with potential customers.
  • Lead research: Review the ICP and analyze the total addressable market (TAM) to identify suitable decision-makers within the target organization. The leads are then segmented to enable delivery of custom messages.
  • Appointment setting: The agency sets up meetings between the sales team and prospective clients. It typically provides reminders to leads on upcoming meetings and follow-up no-shows for rescheduling.
  • Multi-channel outreach: Create and execute campaigns through various channels, including email and social media. The campaigns are customized according to ICP and research data and constantly monitored in case adjustments are needed.
  • Lead qualification and nurturing: Leads are evaluated according to specific criteria to ensure purchase intent and alignment with the client’s goals. The agency then builds relationships with qualified leads, guiding them through the sales funnel until they are ready to act.
  • Contact list creation: Compile lists of target contacts based on the client’s ICP and other data. The list typically includes decision-makers and other relevant stakeholders within the target organization.
  • Database management: Regularly update the client’s databases for potential leads. This ensures sales and other teams have accurate, up-to-date information during outreach initiatives.

Belkins’s partnership with Deluxe Modular is another excellent example of how lead generation services can help B2B companies flourish. A large-scale modular construction specialist, Deluxe Modular needed help producing unique, hand-curated leads, optimizing outreach workflows, and building business inboxes. Belkin also had to increase the number of opens and ensure all the emails reached their intended recipients.

Belkin began by building a lead generation process tailored to the Deluxe Modular’s ICP and developed an outreach campaign based on a newly built database. It then introduced an email deliverability system to monitor campaign performance, increase open and response rates, and maintain spam rates to a minimum. Within three months, Belkin scheduled 30+ appointments for Deluxe Modular, with confirmed deals valued at over $2 million.

How much do B2B lead generation companies charge for their services?

B2B lead generation company service fees depend on the industry, target market, competition, and other factors. However, lead generation agencies commonly charge clients through the following pricing models:

  • Fee-for-service: The company charges a fixed rate for a specific scope of work. The fee is based on a set of criteria and is calculated on an hourly, monthly, or project basis. For example, the US hourly rate for B2B lead generation services averages $22.
  • Cost-per-appointment: The agency charges a fee for each lead it successfully sets an appointment for. US-based agencies typically charge $150 to $350 per appointment depending on the type of leads requested and difficulty acquiring them.
  • Cost-per-lead (CPL): The company charges a fee for generating a new customer or lead. The CPL varies widely depending on its value and where it was sourced. For example, B2B leads generated through blogs or white papers can be as cheap as $5 per lead, while leads sourced from trade shows and industry events can cost $500 or more.

Other factors that also influence the total cost of hiring a B2B lead generation company include:

  • Lead quality
  • Mailing list purchases
  • Ads placement and distribution
  • Customer discounts, freebies, and other incentives
  • Location of the targeted audience
  • Software and technology used
  • Additional service fees (usually 1-3% of the cost of the client’s product or service)

In the US, the hourly rate for charged by B2B lead generation companies averages at $22, while appointment fees range from $150 to $350 depending on the type of leads requested by the client and the difficulty acquiring them. The average cost of CPLs also range between $119 to $198 depending on the industry, channel, and company size.

Why should I hire a B2B lead generation company?

A B2B lead generation company can provide expertise, tools, and other resources needed for an effective lead generation campaign that would be otherwise difficult to achieve on your own.

Though results may vary from one company to another, a B2B lead generation agency often provides the following benefits:

  • Increased revenue: Businesses with mature lead generation processes can generate up to 133% more revenue than companies that don’t. With a B2B lead generation company, your business can streamline its lead generation strategy faster and create a more significant impact on your bottom line.
  • Improved sales efficiency: Lead generation companies are experts in qualifying and nurturing leads, which can lead to a 50% increase in sales. Outsourcing lead generation processes also enable your sales teams to reallocate their resources towards building customer relationships and closing deals.
  • Shorter sales cycles: Because your sales team spends more time closing sales than chasing unqualified leads, a B2B lead generation company can also help move potential customers through the sales funnel faster. Your business is also less likely to lose prospects because of the quicker response time.
  • More quality leads: A good B2B lead generation agency has a network of channels from which they source reputable leads and employ advanced filtering techniques to weed out the bad ones. These companies have experience using advanced targeting techniques such as demographic segmentation and behavioral targeting to engage the right audience and capture their contact information.
  • Scalable growth: As businesses grow, they may require new types of leads to support their sales efforts. A B2B lead generation company has the resources and expertise to adapt to these changing needs and retool its strategies accordingly. This results in lead generation efforts aligning with their client’s evolving sales and marketing objectives.

Respect.Studio’s lead generation campaign for Paragon showcased how LinkedIn lead generation and messaging can bring new leads. The B2B lead generation agency helped Paragon expand its industry connections through LinkedIn and attract large companies from the consumer goods, logistics, and supply chain industry. 

Respect.Studio engaged with prospects with hyper-personalized messaging highlighting the client’s experience with enterprise-level companies. The B2B lead generation agency polished Paragon’s LinkedIn profile, making it more credible and trustworthy. Paragon had a 290% increase in visits without paying for ads. The client’s LinkedIn Social Selling Index (SSI) rank rose to 62, which was 3x higher than the industry average. 

How do I choose the best lead generation agency for my B2B business?

Follow these steps below to choose the lead generation agency that’s right for your B2B business:

  • Assess your needs. Define your lead generation goals and other requirements specific to your business or industry that you want to achieve in a set timeline. Doing so will make it easier for agencies to quickly identify the exact solutions to your needs.
  • Set your budget. Align your goals and requirements with the budget you will spend on lead generation and adjust accordingly. You should decide on what pricing model you are comfortable with.
  • Research agencies online. One of the best places to start looking is through agency directories like DesignRush. These directories list B2B lead generation agencies according to size, location, minimum budget, and other parameters for easy review.
  • Check agency websites. These often indicate the company’s core services, areas of expertise, industry experience, and contact details. The website may also indicate industry certifications and awards they’ve achieved for excellence in their field.
  • Request for a portfolio, case studies, and references. These can provide an in-depth look into the agency processes and their effectiveness in achieving the project’s goals. If possible, look for previous clients within the same industry or the same size as your company.
  • Check client reviews. Google My Business and agency directories like DesignRush feature detailed agency reviews from previous clients. These can provide a glimpse into the agency’s culture, communication skills, and approach to various client issues.
  • Create a shortlist. List down the agencies that closely align with your requirements and schedule an interview so you can learn more about what they can offer.
  • Discuss roles and responsibilities. During the interview, clarify the roles and responsibilities you expect the agency to take on. Ensure clear communication channels between your company and the agency during the project duration.
  • Evaluate cultural fit. Check if the agency’s work culture, communication style, and values align with yours.
  • Send a request for proposal. The request for proposal (RFP) should indicate the project scope, timeline, budget, other estimated expenses, and other essential information. Make sure that these align with your company’s objectives.
  • Choose your agency. Review and negotiate terms and choose the B2B lead generation company that meets your business requirements.

Need some help? DesignRush can help you find and hire the B2B lead generation company that’s right for your needs and budget. Visit our Marketplace, provide us with some basic information, and we’ll send you a free handpicked list of our best B2B lead generation agencies.

How do I find the best B2B lead generation agency on DesignRush that fits my budget?

Finding the best B2B lead generation company for your business in DesignRush is as easy as a click of a mouse. You can filter your search based on the lowest minimum budget from under $1,000 to $50,000 and up or check the hourly rates of B2B lead generation agencies on the listings. Some agencies, however, prefer to have their rates made available only upon inquiry.

The DesignRush marketplace provides in-depth portfolios for each agency. These include a short overview, client reviews and testimonials, links to case studies, and other helpful information that you can use to choose the best B2B lead generation agency that fits your needs and budget.

What are the key success metrics in B2B lead generation campaigns?

Setting metrics-based goals for lead-generation campaigns to measure progress and make necessary adjustments is important. You can use various metrics to calculate B2B lead generation success, but the most important ones are:

  • Lead conversion rate: The ratio of visitors that convert into leads by filling out a form, signing up for a newsletter, or performing a desired action. A high conversion rate usually means your website and offers are compelling enough to find value in them.
  • Lead-to-close rate: Also called the lead-to-sale rate, it refers to the percentage of leads that eventually convert into actual sales. It gives clients a high-level view of the overall quality of their leads.
  • Lead quality: Measures how likely the lead will convert into a buyer. Several criteria determine this, including demographics, behavior, and engagement level.
  • Customer Acquisition Cost (CAC): The money needed to acquire a paying customer. While much broader in scope than CPL, this metric is integral to determining the total cost of converting leads into buyers.
  • Customer acquisition value: Predicts the total amount of money a company will spend on your business over its lifetime. It is used to determine a customer’s true value beyond the initial transaction and helps businesses identify and target high-value customer segments.

Other lead conversion metrics that B2B lead generation companies also use include:

  • Average lead value: Determines how many leads are needed to meet specific revenue goals.
  • Time-to-conversion: The average time it takes for leads to turn into buyers.
  • Lead ROI: Measures the financial return from lead generation efforts compared to the amount invested.

What questions should I ask before hiring a B2B lead generation company?

The following are some questions we recommend asking B2B lead generation agencies during the hiring process:

Its Relevant Background

  1. How long has your company been providing B2B lead generation services?
  2. Have you had experience working with companies similar to ours?
  3. Who are the clients that your company has worked with before?
  4. Do you have industry-specific certifications or awards?
  5. What types of tools or technologies do you work with?
  6. Are you compliant with data protection laws?
  7. Where is the client-facing team located?

Company Services and Processes

  1. What is the company’s lead generation process?
  2. What type of lead generation services do you provide?
  3. How do you source leads?
  4. How do you define a qualified lead?
  5. What types of leads does your company specialize in?
  6. Do you specialize in a particular industry?
  7. What is your costing structure?

The Project

  1. Do you have a clear target market for my business?
  2. Do you have the resources to handle additional leads?
  3. How do you measure lead generation success?
  4. How do you ensure high-quality leads?
  5. How do you plan to monitor the progress of the campaign?
  6. How confident are you about the outcome of this project?

What are the best B2B lead generation agencies in the US?

  • Belkins Inc.
    • 4.9 stars on DesignRush (13 reviews)
    • 4.8 stars on Google (5 reviews)
    • Top clients: Sekisui, MONA Payment, Cengage, CitrusAd, OpenTeleHealth (OTH)
  • Callbox
    • 4.8 stars on DesignRush (6 reviews)
    • 4.5 stars in Google (89 reviews)
    • Top clients: Amazon, Google, Microsoft, Zendesk, SAP
  • Martal Group
    • 4.7 stars on DesignRush (4 reviews)
    • 4.5 stars on Google (19 reviews)
    • Top clients: Umbo, Joopy, Spice, Forerunner, Deephow
  • SalesRoads
    • 4.5 stars on DesignRush (2 reviews)
    • 4.8 stars on Google (21 reviews)
    • Top clients: Parker, Shell, Clean Energy, Quest Diagnostics, Microsoft
  • Ironpaper
    • 3.7 stars on Google (12 reviews)
    • Top clients: PCS Software, Shell Catalysts & Technologies, Goddard, Steelcase, Crossfit eCommerce

Why People Trust DesignRush

Rated 4.7 on Google and Trustpilot, DesignRush Agency Directory is a reliable resource for finding B2B lead generation agencies. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.

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Learn more about DesignRush Agency Ranking Methodology.


DesignRush sustains a directory of over 30,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:

  • Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
  • The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.

Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.

About The Author and Expert Reviewer
Bisera Stankovska developed marketing-related content for LeanRank, Content Distribution, and Ridarec. She has numerous high-ranking articles under her belt, alluding to her expertise in the field. She used to write for DesignRush, focusing on marketing with a touch of SEO.
Mariana Delgado is a renowned marketing expert with an extensive background spanning over ten years in digital marketing, sales management, search, and video advertising. She has led campaigns with a stellar 5:1 ROAS and worked at consulting giants like PwC and Deloitte. Her influence at DesignRush led to an impressive 200% growth in organic traffic, pushing the visitor numbers beyond the 500,000 mark.