Are you looking for a Google Shopping agency to increase your product visibility and boost e-commerce sales? We thoroughly researched the leading Google Shopping ads services based on their verified reviews, success stories, and range of services to build this list and provide businesses like yours with the best options. Use our filters to refine your search by agency rates, minimum budget, location, team size, and other relevant categories to find the right partner for your online business.

Best Google Shopping Ads Services

1,283 Companies - Rankings updated: August 14, 2026

Every PPC agency featured on DesignRush is evaluated for campaign expertise, industry experience, performance quality, and verified client feedback. Some featured placements may be paid.

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  • Think1 Designs

    We Design, Develop And Deliver!

    We Design, Develop And Deliver!

    Were Think1 Designs, a web and digital agency with over a decade of experience in the digital industry as developers, designers, and illustrators. We specialize in crafting well-designed websites, graphics, and illustrations by aligning business goals with customer needs...

    Top Services:

    • Web Design
    • Web Development
    • Graphic Design
    • WordPress Website Design
    • eCommerce Development
    • Show more
    Location
    San Antonio, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
    View Profile
    5.0 5.0 (34)

  • Tech Vanta LLC

    Technology That Moves Business Forward

    Technology That Moves Business Forward

    Tech Vanta LLC is a results-driven software and digital solutions agency helping businesses build, scale, and automate their operations. We specialize in custom web development, mobile apps, AI automation, eCommerce, UI/UX design, SEO, and digital marketing. Our team delivers secure, scalable, and...

    Top Services:

    • Web Development
    • SEO
    • Digital Marketing
    • Social Media Marketing
    • Content Marketing
    • Show more
    Location
    St. Petersburg, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
    View Profile

  • Tinuiti

    Love Growth. Hate Waste.

    Love Growth. Hate Waste.

    Tinuiti is the largest independent fullfunnel performance marketing agency in the U.S., managing over $4billion in media spend across search, social, commerce, TV/audio, and affiliate channels. With 1,200+ employees and locations across North America, the agency blends media expertise, data science, and...

    Top Services:

    • Media Buying
    • Digital Marketing
    • eCommerce
    • Video Marketing
    • PPC
    • Show more
    Location
    New York City, New York
    Number of Employees
    1000 & Up
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $50,000 & Up
    View Profile
    4.5 4.5 (6)

  • Magnum Websites

    Full service web design company with over 12 years of experience.

    Full service web design company with over 12 years of experience.

    We create a beautiful, and functional websites that help you stand out from the crowd...

    Top Services:

    • SEO
    • Graphic Design
    • Web Design
    • eCommerce Development
    • WordPress Website Design
    • Show more
    Location
    Rockport, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
    View Profile

  • theKOLLAB

    The Ultimate Web3 Marketing Agency

    The Ultimate Web3 Marketing Agency

    theKOLLAB is a dedicated web3 marketing agency with a mission to drive adoption & awareness to web3 products through high-impact Key Opinion Leaders. Through our deep-rooted industry connections and reputation, we leverage our close network of respected & influential content creators across social media to...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Public Relations
    • SEO
    • Content Marketing
    • Show more
    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
    View Profile

  • QuadAngles

    We Look at Creative Angles

    We Look at Creative Angles

    QuadAngles is a professional agency leader in digital experiences, web design, mobile app and branding...

    Top Services:

    • Web Design
    • eCommerce Development
    • Product Design
    • SEO
    • Mobile App Development
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
    View Profile

  • oDeskStudio

    Future-Proof Your Business with AI, Web & ROI-Driven Marketing!

    Future-Proof Your Business with AI, Web & ROI-Driven Marketing!

    oDeskStudio was founded to make SEO and web design affordable, transparent, and results-driven. After disappointing experiences with big agencies, we built our own team -delivering high-performance websites and data-driven SEO that drive real growth...

    Top Services:

    • Web Design
    • SEO
    • PPC
    • Digital Marketing
    • Social Media Marketing
    • Show more
    Location
    Phoenix, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed
    View Profile

  • GT Solutions

    Web Design, SEO, Digital Marketing, Amazon

    Web Design, SEO, Digital Marketing, Amazon

    GT Solutions provides web design, eCommerce development, SEO, AI search optimization, CRO, paid advertising, email automation, analytics, branding, and AI-powered business solutions...

    Top Services:

    • Logo Design
    • Web Design
    • SEO
    • Digital Marketing
    • PPC
    • Show more
    Location
    Orlando, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Portfolios Count
    7 Projects Listed
    View Profile
    5.0 5.0 (26)

  • Sixth City Marketing

    We Help Businesses Improve Their Sales and ROI via Customized SEO, Web Design, and PPC Strategies

    We Help Businesses Improve Their Sales and ROI via Customized SEO, Web Design, and PPC Strategies

    Sixth City Marketing taps into the vast potential of your website to improve your online presence. Through our unique hands-on approach, we listen, understand, and then act, ensuring you get optimal results and ROI. See what our data-driven marketing services can do for your business today...

    Top Services:

    • SEO
    • PPC
    • Web Design
    • WordPress Website Design
    • Web Development
    • Show more
    Location
    Westlake, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
    View Profile
    5.0 5.0 (27)

  • Infinity Digital Canada

    Beyond Marketing. Toward Infinity.

    Beyond Marketing. Toward Infinity.

    Infinity Digital, the leading digital marketing agency in Canada, provides a diverse range of digital marketing services to help you flourish online. Our expertise includes SEO Service, PPC Service, Website design Service, Web Development Service, Graphic Design Service, App Development and more. With our...

    Top Services:

    • Web Design
    • Web Development
    • WordPress Website Design
    • eCommerce Development
    • AEO
    • Show more
    Location
    Mississauga, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
    View Profile
    5.0 5.0 (27)

  • Foxxr Digital Marketing

    Take the Lead, Dominate Your Market.

    Take the Lead, Dominate Your Market.

    Our systems combine advanced SEO & AI sales management to ensure the 2,500+ leads we generate weekly dont just callthey book while you focus on the job...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • PPC
    • Video Marketing
    • SEO
    • Show more
    Location
    St. Petersburg, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
    View Profile
    5.0 5.0 (82)

  • AW Digital Marketing

    Marketing made simple. We're here for however long YOU need us!

    Marketing made simple. We're here for however long YOU need us!

    AW Digital Marketing is a full-service marketing agency offering content marketing, SEO (Search Engine Optimization), Google Ads, social media marketing/management, website design/redesign/management, graphic design, mobile application development, marketing strategy advice and direction, email/SMS...

    Top Services:

    • Email Marketing
    • PPC
    • Digital Marketing
    • SEO
    • Content Marketing
    • Show more
    Location
    Kansas City, Missouri
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    5 Projects Listed
    View Profile

  • Syntactics, Inc.

    Your All-in-One Partner for Web Design and Digital Marketing Solutions

    Your All-in-One Partner for Web Design and Digital Marketing Solutions

    Syntactics, Inc. is a leading IT solutions provider in the Philippines, delivering innovative B2B services that empower businesses to grow, streamline operations, and strengthen their digital presence. Our expertise spans web design and development, custom software and business application developme...

    Top Services:

    • Web Development
    • Web Design
    • WordPress Website Design
    • Mobile App Development
    • eCommerce Development
    • Show more
    Location
    Cagayan de Oro, Philippines
    Number of Employees
    50 - 99
    Average Hourly Rate
    $15/hr
    Portfolios Count
    11 Projects Listed
    View Profile
    2.3 2.3 (1)
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  • Kesu Advertising

    Your guide to the digital jungle.

    Your guide to the digital jungle.

    Kesu Advertising is a marketing firm comprised of a seven-person in-house team with shared beliefs, objectives, and professional aspirations, since for us, quality trumps quantity. Our primary concentration is on the European market, where we conduct marketing and launch advertising campaigns in more than...

    Top Services:

    • Advertising
    • Social Media Marketing
    • Content Marketing
    • Digital Marketing
    • Branding
    • Show more
    Location
    Bratislava, Slovakia
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
    View Profile

  • Titan Blue Australia

    Where Traffic Flows Business Grows

    Where Traffic Flows Business Grows

    Titan Blue Australia is a Broadbeach-based Gold Coast digital agency specialising in web design, AI Search, AEO, GEO, social media and digital marketing. Founded by Richie and Angela Zengoski, the agency has supported businesses across Australia for over 25 years...

    Top Services:

    • Web Design
    • SEO
    • Web Development
    • Social Media Marketing
    • Digital Marketing
    • Show more
    Location
    Broadbeach, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Portfolios Count
    2 Projects Listed
    View Profile
    5.0 5.0 (65)

  • Mediatropy

    Reframe What's Possible

    Reframe What's Possible

    Mediatropy is a Singapore-based full-service digital agency with operations across 10 countries in Asia and the Middle East. The agency specializes in data-driven marketing, branding, web and app development, creative production, SEO, performance marketing, and AI-powered digital solutions. Mediatropy helps...

    Top Services:

    • Digital Marketing
    • Web Development
    • Creative Services
    • Branding
    • Social Media Marketing
    • Show more
    Location
    Singapore, Singapore
    Number of Employees
    100 - 249
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
    View Profile

  • Studio Spencer

    High-performance Custom Websites Built To Convert

    High-performance Custom Websites Built To Convert

    Studio Spencer is a Manchester-based web design and growth agency specialising in high-performing Shopify and WordPress websites. We build conversion-focused websites designed to support paid media, SEO, and long-term growth. Our approach combines clean design, fast performance, and clear user journeys to...

    Top Services:

    • Web Design
    • UI/UX Design
    • eCommerce Development
    • Web Development
    • WordPress Website Design
    • Show more
    Location
    Manchester, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
    View Profile
    5.0 5.0 (6)

  • Flow & Grow

    Go with the Flow and you will Grow

    Go with the Flow and you will Grow

    Are you looking to create an exceptional experience for your customers? Look no further than Flow & Grow! Our expert team is here to help take care of all your digital marketing needs, from social media management and ad campaigns right through digital strategy...

    Top Services:

    • Social Media Marketing
    • Email Marketing
    • Digital Marketing
    • eCommerce
    • Event Marketing
    • Show more
    Location
    Chalandri, Greece
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    Under $1,000
    View Profile

  • Blue Wheel

    Uniting strategy, data, and people seamlessly across commerce.

    Uniting strategy, data, and people seamlessly across commerce.

    Blue Wheel solves the problem of fragmentation in modern commerce by uniting strategy, data, platforms, and people under one connected approach...

    Top Services:

    • Digital Marketing
    • Digital Strategy
    • Digital Services
    • SEO
    • Creative Services
    • Show more
    Location
    Bloomfield Hills, Michigan
    Number of Employees
    100 - 249
    Portfolios Count
    3 Projects Listed
    View Profile
    4.0 4.0 (4)

  • The Moran Group

    Advertising That Drives Action

    Advertising That Drives Action

    The Moran Group is a visionary automotive advertising agency committed to forging connections and delivering results. With a collaborative approach, we craft well-crafted marketing strategies and execute meticulous campaigns. Through innovative problem-solving and data-driven optimization, we ensure tangible...

    Top Services:

    • Digital Marketing
    • Graphic Design
    • Branding
    • Video Production
    • PPC
    • Show more
    Location
    Baton Rouge, Louisiana
    Number of Employees
    50 - 99
    Portfolios Count
    3 Projects Listed
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    4.3 4.3 (4)

  • S Square Solutions

    Propel Your Business Growth with S-Square Solutions

    Propel Your Business Growth with S-Square Solutions

    Transform your business with our expert services tailored to drive growth and innovation. At S-Square Solutions, we specialize in delivering cutting-edge solutions that elevate your brand, streamline operations, and propel success in the digital landscape. From digital marketing strategies to bespoke web...

    Top Services:

    • Digital Services
    • Logo Design
    • Web Design
    • UI/UX Design
    • eCommerce Development
    • Show more
    Location
    Walsall, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
    View Profile
    5.0 5.0 (4)

  • Codespark Labs

    Transforming Ideas into Digital Realities

    Transforming Ideas into Digital Realities

    From spark to success, we bring your ideas to life with end-to-end brilliance. Design, development, deployment, testing, and marketing we craft every piece of the puzzle to create a masterpiece. Whether its a stunning website, a powerful app, or a bold marketing campaign, we transform visions into impactful...

    Top Services:

    • Web Development
    • Mobile App Development
    • Social Media Marketing
    • Digital Marketing
    • Show more
    Location
    San Francisco, California
    Number of Employees
    100 - 249
    Average Hourly Rate
    $15/hr
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    4.3 4.3 (1)

  • Kow Abundant

    Local. Affordable. Personal.

    Local. Affordable. Personal.

    Kow Abundant is an affordable Google Ads, PPC, SEM, SEO, Social Media Consulting, and Video Production company in Columbus Ohio. We help drive results for our clients where a traditional website has fallen flat...

    Top Services:

    • SEO
    • Digital Marketing
    • PPC
    • Social Media Marketing
    • Video Production
    • Show more
    Location
    Columbus, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $85/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed
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  • Brand Poets

    We tell better stories for brands who want better connections.

    We tell better stories for brands who want better connections.

    To deliver award-winning, world-class creative solutions that foster unforgettable experiences for consumers and build market value for companies. Our clients set the bar in their industry and are envied by their competitors. Our team of kick-ass talent is proud and empowered of the work we do...

    Top Services:

    • Branding
    • Web Development
    • Email Marketing
    • Social Media Marketing
    • SEO
    • Show more
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
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  • VentureStudio

    Brand Meets Creativity

    Brand Meets Creativity

    VentureStudios is a digital marketing and production company focused on one thing: moving the needle. We work behind the scenes to plan campaigns, shape messaging, run ads, and execute with clarity online and on the ground...

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    • Digital Marketing
    • Social Media Marketing
    • PPC
    • Creative Services
    • Video Production
    • Show more
    Location
    Singapore, Singapore
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $10,000 - $25,000
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    2 Projects Listed
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Popular Services

Why People Trust DesignRush

Rated 4.8 on Google and 4.7 on Trustpilot, DesignRush Agency Directory is a reliable resource for finding Google Shopping agencies. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.

DesignRush rating logos on Trustpilot and Google

Learn more about DesignRush Agency Ranking Methodology.

Sources

DesignRush sustains a directory of over 30,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:

  • Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
  • The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.

Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.

Google Shopping Agency Hiring Guide

What is a Google Shopping agency?

A Google Shopping agency is a specialized marketing agency that helps eCommerce businesses create, manage, and optimize their Google Shopping campaigns. It creates impactful ads that maximize product visibility, expand businesses’ reach, boost market share, and drive revenue growth. 

Considering that about 31.5% of online shoppers are looking for products on Google first, Google Shopping ads can considerably boost eCommerce sales. However, the platform can be complex for many sellers, making Google Shopping agencies a valuable partner in navigating some of the following difficulties: 

  • Inability to meet Google's specific formatting requirements pertaining to product data 
  • Unfamiliarity with ad bidding strategies on the Google Shopping marketplace 
  • Little to no experience managing ad budgets and optimizing campaigns to maximize return on investment (ROI) 
  • Limited control over ad placements, which reduces the flexibility in targeting specific search queries 
  • Inability to integrate Google Ads with other eCommerce platforms  
  • Poorly performing ads that waste the campaign budget 
  • Difficulty attaining favorable return on ad spend (ROAS) due to high competition for ad space 
  • Unfamiliarity with the Google ads approval process  
  • Insufficient manpower and resources to effectively manage Google Shopping campaigns 
  • Inexperience with analyzing campaign data to track ad performance and ROI  
  • Competing against bigger eCommerce businesses with bigger ad budgets  

With more than 2 billion people discovering products through Google Shopping ads, the platform presents a highly effective medium for eCommerce businesses to reach potential customers and increase sales. Furthermore, data reveals that branded searches on Google Shopping ads result in a conversion rate that is 36% higher compared to non-branded searches, underscoring the impact of these specialized agencies in establishing brand visibility. 

Success story 

While the numbers affirm Google Shopping’s traction potential, we selected the following case study to show how a strategic partnership with a specialized agency can propel online retailers’ traffic within a short period: 

  • Challenge: Fast-fashion retailer Glitzy Girls Boutique was looking to double its revenue within the next year. To achieve this ambitious goal, the company needed a strategic approach to marketing and customer acquisition. 
  • Solution: Neon Growth focused on optimizing the product feed to improve performance across Google Shopping. The agency refined the user journeys and identified new target audiences to drive new customer acquisition. It also devised a merchandising strategy to promote high-inventory products to clear aged stock. 
  • Results: Neon Growth's campaign produced impressive results, driving a 165% revenue increase within the first seven months. The agency's optimization efforts led to a 15% surge in ROAS on Google Shopping while reducing the cost per add-to-cart (ATC) by 50%. The Facebook campaigns also saw a 21% ROAS increase. 

What do Google Shopping agencies do?

Google Shopping agencies manage platform campaigns, create product feeds, optimize product listings, and implement effective bidding strategies to maximize ROAS. They also help businesses set their Google Shopping from scratch, focusing on product segmentation and scalability. 

Key services provided by these specialized agencies include: 

  • Campaign setup and management 
    Creating and managing Google Shopping campaigns by setting up product feeds, targeting keywords, and bidding strategies 
  • Google Merchant Center management 
    Overseeing the Google Merchant Center account, handling troubleshooting issues, and ensuring products are listed correctly 
  • Product feed management 
    Refining and optimizing product data to ensure accuracy, relevancy, and adherence to Google’s guidelines 
  • Product listing optimization 
    Adjusting product titles, descriptions, images, and attributes to improve visibility and relevance in search results 
  • Bidding strategy deployment 
    Implementing manual, automated, or smart bidding strategies to increase conversion and maximize campaign ROI 
  • A/B Testing 
    Testing variations of ads, product data, and bidding strategies to determine what drives the best results and refine future campaigns 
  • Negative keyword management 
    Identifying and excluding irrelevant keywords to improve ad relevancy and reduce costs 
  • Conversion rate optimization (CRO) 
    Refining elements like landing pages, product pages, and the checkout process to increase the conversion output of campaigns 
  • Performance analysis and optimization 
    Monitoring key campaign metrics such as clicks, conversions, and sales and analyzing performance data to identify trends and refine strategies 

Success story 

The following case study illustrates how Google Shopping ads services can enhance a brand’s visibility and drive more conversions: 

  • Challenge: Facing market saturation and competition from established contenders, coffee machine company Jura sought a fresh approach to differentiate itself and engage its target audience more effectively. 
  • Solution: JumpFly prioritized a Google Shopping strategy that amplified Jura's branding efforts through display and video campaigns. The Google Shopping agency explored innovative approaches like automated targeting and dynamic remarketing underlined by machine learning to amplify the efficiency of Jura's Shopping campaigns. 
  • Results: Within eight months, Jura’s revenue increased by 77% compared to the previous four years combined. Notably, the campaign led to a 361% surge in ROAS, an 820% rise in conversion rate, and a 75% reduction in cost-per-sale. 

How much do Google Shopping ads services cost?

Google Shopping ads services’ cost may vary, with agencies typically charging between 10% and 25% of the total budget spend. However, the pricing can differ based on the services provided, the campaign size, and the pricing structure of the agency.  

Common pricing models used by Google Shopping management agencies include: 

  • Flat monthly rate: Entails a fixed amount each month, regardless of advertising performance or ad spend 
  • Percentage of ad spend: Charges a pre-determined fee based on the total ad spend
  • Performance-based: Entails payment only for specific results delivered, such as sales or leads 
  • Hybrid: Combines a fixed management fee with a percentage of the ad spend 

Why should I hire a Google Shopping agency?

You should hire a Google Shopping agency because it can effectively manage your product feeds, ensuring that your listings are accurate and appealing to your intended audience. Partnering with a Shopping ads management agency will also allow you to focus on other critical areas of your eCommerce business, as these specialized firms oversee all aspects of campaign management from setup to continuous optimization. 

Hire Google Shopping ads agencies because they: 

  • Use advanced tools to track performance, optimize product listings, adjust bids, and identify top-performing products 
  • Have access to premium software and tools that provide deeper insights into consumer behavior, competitor pricing, and campaign performance 
  • Can optimize budgets across different campaigns to get the best value 
  • Keep current with Google guidelines and can ensure the campaigns remain compliant and effective 
  • Can deliver higher ROI by focusing on high-intent audiences and optimizing ads accordingly 
  • Can help scale the campaigns effectively as the business grows 
  • Provide ongoing customer support and assistance to ensure favorable campaign performance 

Success story

While there are many benefits to hiring a Google Shopping ads agency, here’s a case study that illustrates how these advantages translate in real-world business situations: 

  • Challenge: Camera gear reseller KEH’s Google Shopping ads were underperforming due to broad targeting and incomplete product data. Seeking to double its ROAS and grow revenue, the company commissioned Inflow to take over its campaigns. 
  • Solution: Inflow completely restructured KEH's account to elevate its performance. The agency optimized the Google product data feed by profiling gear details such as camera brand and lens size to improve ad relevance. It also analyzed historical data to target the highest-return search queries, segmented campaigns by product type, and implemented dynamic retargeting to boost product and brand visibility. 
  • Results: KEH saw consistent growth and achieved its first million-dollar month in sales. Additionally, the client registered a 413% increase in ad revenue, a 65% boost in ROAS, a 206% increase in transactions, and a 36% reduction in ad spend. 

How do I choose the best Google Shopping ads service for my business?

You can choose the best Google Shopping ads service for your business by following a structured approach: 

  1. Define your requirements 
    Identify what you want to achieve with a Shopify agency, be it increasing sales, enhancing brand visibility, or optimizing existing campaigns. Clearly outline your challenges and set short- and long-term goals to gain a better sense of progress. 
  2. Set a budget 
    Define a feasible budget you can allocate toward the service, factoring in both the agency's compensation fees and your advertising spend. 
  3. Research and shortlist potential agencies 
    Explore online directories like DesignRush, industry listings, or marketplaces to find reputable agencies. You can also reach out to business peers to ask for references.  
  4. Check their experience and expertise
    Look for agencies with a proven track record in Google Shopping campaigns. Check how long they’ve been in business and their specific experience in working with eCommerce businesses similar to yours. 
  5. Review their client portfolio 
    Look into the agencies’ past client work and success stories and observe the output these collaborations yielded in terms of ROI, ad spend, and conversion rates. 
  6. Check their Google Partner status 
    Look for a Google Premier Partner badge, as this indicates that the agency meets Google’s high ad management standards, has experience with the platform, and can deliver favorable results. 
  7. Assess industry reputation 
    Check platforms like Google reviews, DesignRush, or Trustpilot for verified client reviews and testimonials, which can offer insights into the agency’s strengths, weaknesses, and overall client satisfaction. 
  8. Submit a request for proposal and inquire about the pricing 
    Send out detailed requests for proposal (RFP) to get quotes from multiple agencies so you can compare their pricing structures and service packages. 
  9. Conduct an interview  
    Set up an interview with your prospective agencies so you can thoroughly assess their qualifications and discuss your project in detail.  
  10. Assess their bidding and budgeting strategies 
    Inquire about their bids and budget management methodologies to make sure the chosen Google Shopping agency has a systematic approach to testing, adjusting bids, and maximizing the effectiveness of your advertising spend. 
  11. Assess their communication and collaboration skills 
    Pay close attention to how the agency and its team communicate. Evaluate their responsiveness, clarity in addressing your questions, and ability to provide insightful suggestions. 
  12. Finalize the contract 
    Review and negotiate the terms of service, payment terms, and expected outcomes. Ensure there are clauses that allow you to exit the partnership without severe penalties if it does not meet your expectations. 

Need help finding a Google Shopping agency for your eCommerce business? Visit our Marketplace, and share a brief overview of your business. Based on the request, we'll recommend five top-rated companies that fit your criteria — for free.  

What are the key success metrics in Google Shopping?

Key success metrics that measure the effectiveness of Google Shopping ads include:  

  • Conversion rate
    The percentage of ad clicks that resulted in a purchase 
  • Click-through rate (CTR) 
    The percentage of clicks that the ad receives related to the number of impressions  
  • Cost per click (CPC) 
    The average amount paid by the advertiser every time a user clicks on the ad 
  • Cost per acquisition (CPA) 
    The average cost to acquire a customer, including marketing expenses and other associated costs 
  • Return on ad spend (ROAS) 
    The revenue generated by the ad in relation to the total campaign spend 
  • Impression share 
    The percentage of impressions the ad receives compared to the total number it was eligible to receive 
  • Product impression 
    The number of times a specific product appeared in search results 
  • Product clicks 
    The number of clicks on a specific product 
  • Product conversions 
    The number of conversions attributed to a specific product 

What questions should I ask Google Shopping agencies before hiring one?

These are the questions to ask when interviewing potential Google Shopping agencies:  

Its Relevant Background 

  1. How long have you been managing Google Shopping campaigns? 
  2. Can you provide examples or case studies of your most successful Google Shopping campaigns? 
  3. What industries or product categories do you specialize in? 
  4. Are you a certified Google Premier Partner, and how does that benefit your clients? 
  5. How do you stay up to date with Google Ads’ best practices and industry trends? 

Its Services and Processes 

  1. What specific services do you provide for managing Google Shopping campaigns (e.g., product feed optimization, bidding strategies)? 
  2. What is your typical process for managing Google Shopping campaigns? 
  3. Do you handle the setup and ongoing maintenance of Google Merchant Center accounts? 
  4. Do you provide ongoing monitoring and optimization of Google Shopping campaigns? 
  5. What bidding strategies do you use and why? 
  6. How do you handle budget management and pacing? 
  7. What tools and technology do you use to optimize your Google Shopping campaigns? 
  8. How often do you provide performance reports, and what do they include? 

Relevant to Your Project 

  1. How familiar are you with my industry or niche, and have you worked with businesses in this space before? 
  2. Can you help us integrate Google Shopping with our eCommerce platform? 
  3. Given our products and target audience, what strategies would you recommend for our Google Shopping campaigns? 
  4. What is your estimated timeline for setting up and launching our Google Shopping campaigns? 
  5. What metrics will you focus on to assess the success of my campaigns, and how frequently will we review performance? 
  6. How do you track and report on campaign performance, and what kind of reports will I receive? 

What are the best Google Shopping agencies in the US?

These are the best Google Shopping agencies in the US: 

  1. Black Propeller 
    • 4.9 stars on DesignRush (16 reviews) 
    • 4.2 stars on Google (25 reviews) 
    • Top clients: Optex, Next Day Floors, Fast Pace Health, Valet Living 
  2. Disruptive Advertising 
    • 4.9 stars on DesignRush (42 reviews) 
    • 4.7 stars on Google (300 reviews) 
    • Top clients: Adobe, Scotts MiracleGro, Litter-Robot, Guitar Center 
  3. SmartSites 
    • 5.0 stars on DesignRush (51 reviews) 
    • 4.9 stars on Google (683 reviews) 
    • Top clients: Classic Audi, AirTech, Brytesoft, NJ Institute of Technology 
  4. Netsertive 
    • 4.5 stars on Google (30 reviews) 
    • Top clients: Mosquito Shield Franchise Corporation, Kia Digital Sales, DreamMaker Bath & Kitchen of Northwest Arkansas, CBS 
  5. Portent 
    • 4.2 stars on Google (19 reviews) 
    • Top clients: Adidas, Tumi, Hitachi, National Moving Company 

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