The wrong social media companies can leave you with off-brand content, weak engagement, and wasted ad spend. Instead, browse our directory of vetted agencies that know how to turn posts into pipeline.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
AVX develops ROI-focused custom marketing strategies that deliver results and leverage data to consistently improve campaign performance...
Top Services:
- PPC
- SEO
- Digital Marketing
- Email Marketing
- Social Media Marketing
- Show more
- Location
- Addison, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $10,000 - $25,000
Hawthorne Advertising is a full-service brand response advertising agency headquartered in Los Angeles. We are woman-owned, privately held, independent and innovation driven...
Top Services:
- Advertising
- Direct Marketing
- Content Marketing
- Digital Marketing
- PPC
- Show more
- Location
- Los Angeles, California
- Number of Employees
- 50 - 99
- Minimal Budget
- $50,000 & Up
We guide you through the competitive landscape, and advice you of your options for marketing strategies so you can focus on your business. Get more leads and customers by getting found online and connecting with your target customers...
Top Services:
- Video Marketing
- Content Marketing
- Email Marketing
- Digital Marketing
- SEO
- Show more
- Location
- Adelaide, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $1,000 - $10,000
Whiteoaks International is an award-winning PR, content, creative, digital and social media agency for B2B technology brands in the UK and around the world. The agency is the leading B2B tech PR agency in the UK, the 6th highest ranked PR agency outside of London (according to PRWeek’s Top 150)...
Top Services:
- Social Media Marketing
- Creative Services
- Public Relations
- Digital Marketing
- Show more
- Location
- Hook, United Kingdom
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Clock Wise Productions is a leading digital video marketing company with two decades of experience in both video marketing and running small businesses. We have positioned ourselves perfectly amidst the current digital video boom, and our mission is to make high-quality video marketing accessible to small...
Top Services:
- Social Media Marketing
- Video Marketing
- Digital Marketing
- Video Production
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
Simbol is a full-service marketing and communication agency. We help our clients to reach their audience and achieve their goals through focused marketing strategy and communication activities. We design brand identities, digital identity, websites, packaging and promotional activities...
Top Services:
- Social Media Marketing
- SEO
- Digital Marketing
- Branding
- Show more
- Location
- Magenta, Italy
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
We provide live streaming services and professional video production for individuals, small businesses, large corporations or non-profit organizations. Expect high quality promo videos, training videos, product videos, social media videos, live event coverage & livestreaming. Silver Crane also provides...
Top Services:
- Social Media Marketing
- Video Marketing
- Video Production
- Branding
- Show more
- Location
- San Tan Valley, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- Under $1,000
Social Construct Media & Design's knowledge and experience in digital marketing and creative services, we are able to generate a powerful brand presence for our partners. Website design, social media planning and management, search engine optimization (SEO), paid digital advertising, and analytic research are...
Top Services:
- Social Media Marketing
- Web Design
- Digital Marketing
- PPC
- Show more
- Location
- Victoria, Minnesota
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $1,000 - $10,000
The Digital Dept. is a comprehensive influencer marketing company that specializes in brand strategy, experiential services, and talent management. With our expertise in leveraging influencer partnerships, we help brands maximize their reach and engagement in the digital space...
Top Services:
- Social Media Marketing
- Digital Marketing
- Digital Strategy
- Event Marketing
- Show more
- Location
- Los Angeles, California
- Number of Employees
- 50 - 99
Scott Social is a boutique social media agency that specializes in creating compelling content across digital marketing platforms. Scott Social specializes in organic social media management, influencer marketing, user-generated content creation and paid ads. Based in Phoenix, serving clients everywhere...
Top Services:
- Social Media Marketing
- Digital Marketing
- PPC
- Email Marketing
- Show more
- Location
- Phoenix, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Axon Creative Studio is a communications agency specializing in marketing strategy and design to help businesses build meaningful connections with their audiences. The agency offers services spanning branding, website development, online stores, social media, and marketing communications. Its approach...
Top Services:
- Social Media Marketing
- Content Marketing
- Digital Marketing
- Branding
- Show more
- Location
- Porto, Portugal
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
The work Mentum creates for their clients spark the right emotions from the right people that cause the right actions. Is it highly creative? A slew of awards think so. Is it even more effective? Even more case studies can prove so. The secret is Mentum's ability to do both. In other words, finding creative...
Top Services:
- Social Media Marketing
- Content Marketing
- eCommerce
- SEO
- Digital Marketing
- Show more
- Location
- Naperville, Illinois
- Number of Employees
- Under 49
Boston-based social media agency specializing in social media management, content creation, strategy and influencer marketing for local and national brands...
Top Services:
- Social Media Marketing
- Digital Strategy
- Content Marketing
- Email Marketing
- Video Marketing
- Show more
- Location
- Norfolk, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Provides Website Design & Development, Moblie Application Development...
Top Services:
- Web Design
- eCommerce Development
- UI/UX Design
- Web Development
- Digital Services
- Show more
- Location
- Atlanta, Georgia
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $5/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Ink, Inc. is a digital creative agency in Brooklyn, NY. Our focus is on driving client results at the intersection of strategy and creativity. We provide strategic communications solutions, brand development, and digital marketing services to businesses ranging from SMBs to enterprises...
Top Services:
- Digital Marketing
- Content Marketing
- Email Marketing
- PPC
- CRO
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $135/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
360-degree Mainline Marketing & Advertising Agency...
Top Services:
- Digital Services
- Video Production
- Graphic Design
- Web Design
- SEO
- Show more
- Location
- San Ramon, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 9 Projects Listed
iFlair is a software development company specializing in web development, mobile app development, and digital marketing services. With a focus on innovation and customer satisfaction, iFlair provides tailored solutions to enhance online presence and achieve business goals. Their expertise spans various...
Top Services:
- Software Testing
- Digital Marketing
- SEO
- CRO
- Social Media Marketing
- Show more
- Location
- Ahmedabad, India
- Number of Employees
- 250 - 499
- Average Hourly Rate
- $25/hr
- Portfolios Count
- 3 Projects Listed
Since 2014, Jump Suit Group has been generating leads for our clients using social media and Google. We use a unique mix of the advertising tools available and customized content to drive brand awareness, website traffic and sales...
Top Services:
- eCommerce Development
- Web Design
- SEO
- Social Media Marketing
- Video Production
- Show more
- Location
- Boston, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Hello! We’re BrandSwan, a Delaware Web Design, Branding and Marketing company. We help small businesses, nonprofits and entrepreneurs break away from the flock throughBeautiful Brands. Savvy Websites. Marketing that Matters...
Top Services:
- Branding
- Digital Marketing
- Digital Strategy
- Web Design
- Web Development
- Show more
- Location
- Newark, Delaware
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 7 Projects Listed
EGO is a software engineering and digital marketing agency that scrutinizes, grooms and elevates your brand so it cuts through a cluttered world of wannabes...
Top Services:
- Software Development
- Web Development
- eCommerce Development
- Web Design
- Digital Marketing
- Show more
- Location
- Birmingham, Michigan
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Maverix Design is a digital design and construction web design company that focuses on web design and brand creation. Our mission is to help businesses of all sizes, including small, mid-sized, and enterprise, improve their online presence through attractive designs and effective strategies...
Top Services:
- Web Design
- SEO
- Social Media Marketing
- Digital Marketing
- Show more
- Location
- St. Cloud, Florida
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 6 Projects Listed
We handle/manage your social media marketing. We produce qualified leads looking for what you offer. We tell your story and we engage with your audience...
Top Services:
- Social Media Marketing
- SEO
- Branding
- Graphic Design
- Digital Marketing
- Show more
- Location
- Pooler, Georgia
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
We put ourselves as problem solvers first & prioritizing in achieving your targets and goals. Providing all the plans for your problems & the experts to execute them. Create & Design things that do not just captivate people, but also that works...
Top Services:
- Branding
- Graphic Design
- Package Design
- UI/UX Design
- Social Media Marketing
- Show more
- Location
- Puchong, Malaysia
- Number of Employees
- Under 49
- Portfolios Count
- 1 Project Listed
K&F Video Production is a Toronto-based full-service video and photography studio helping businesses turn complex ideas, services, and expertise into clear, credible visual stories. We produce corporate, industrial, healthcare, testimonial, interview, social and branded content with a streamlined professional...
Top Services:
- Video Production
- Video Marketing
- Content Marketing
- Social Media Marketing
- Creative Services
- Show more
- Location
- Toronto, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
With 10+ years of experience, Cloud Book Publishers helps authors publish with confidence. From writing and editing to cover design and marketing, we handle everything. You get a stress-free experience, quality results, and 100% rights and royalties...
Top Services:
- Design Services
- Graphic Design
- SEO
- Advertising
- Social Media Marketing
- Show more
- Location
- Lilburn, Georgia
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $30/hr
- Portfolios Count
- 4 Projects Listed
Brandmint is a content-first advertising agency focused on saving clients time, maximizing their return on marketing investments, and maximizing output and impact...
Top Services:
- Digital Marketing
- Social Media Marketing
- Digital Strategy
- Advertising
- Creative Services
- Show more
- Location
- Rochester, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $165/hr
- Minimal Budget
- $50,000 & Up
- Portfolios Count
- 4 Projects Listed
We are a creative agency, with strong skills in: Marketing, Branding/Design, Webdesign, Digital Marketing, Press Office and Public Relations...
Top Services:
- Digital Marketing
- Web Design
- Digital Services
- Logo Design
- Branding
- Show more
- Location
- Guarda, Portugal
- Number of Employees
- Under 49
- Portfolios Count
- 8 Projects Listed
With a wide range of services to offer, an IT Company Service Provider is a whole of interesting ideas and concepts. Website Design & Development, Digital Marketing Services, Inventing Products for Technological advancements are some of the most prior and important ‘WHAT WE DO’, in an IT Company’s...
Top Services:
- Web Design
- Mobile App Development
- Software Development
- Web Development
- UI/UX Design
- Show more
- Location
- Mohali, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Portfolios Count
- 4 Projects Listed
Gogetop is a London-based agency helping brands grow across the UK, Europe, North America and Chinese-speaking markets through strategy, PR, digital marketing, social media, web design and AI search visibility...
Top Services:
- Digital Marketing
- Social Media Marketing
- Graphic Design
- Branding
- Public Relations
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 2 Projects Listed
SplashPR Agency is a full-service PR and Digital Marketing Agency also specialized in events, headquartered in Los Angeles. We cater our services to artists, fashion designers, food & wine retailers, lifestyle-oriented companies, cosmetics, hospitality establishments, nonprofit organizations & corporationsB2B...
Top Services:
- Branding
- Video Production
- Public Relations
- SEO
- Social Media Marketing
- Show more
- Location
- Santa Monica, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Brand Chiro is a digital partner specializing in custom websites, marketing, and strategic consulting for new and existing chiropractors...
Top Services:
- Web Design
- Logo Design
- Digital Marketing
- SEO
- Social Media Marketing
- Show more
- Location
- Wilmington, North Carolina
- Number of Employees
- Under 49
- Portfolios Count
- 3 Projects Listed
We help business owners build beautiful, authentic brands & professional websites without the overwhelm. Our systemized approach makes building a brand an easy, accessible, and enjoyable experience! We can help you attract the right audience by strategically guiding you thru the creation of your brand...
Top Services:
- Package Design
- Branding
- Graphic Design
- Web Design
- Creative Services
- Show more
- Location
- Miami, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 5 Projects Listed
On Board Experiential (OBE) is an award-winning, experience-led agency that believes experiential marketing is any way a brand engages people...
Top Services:
- Event Marketing
- Digital Marketing
- Branding
- Creative Services
- UI/UX Design
- Show more
- Location
- Los Angeles, California
- Number of Employees
- 100 - 249
- Portfolios Count
- 5 Projects Listed
You're in the market for a growth marketing agency? We're Upthrust, and we know what it takes to get you results. Our team comes from successful brands and startups. and as an organization, we have always focused on producing clear results and marketing ROI. If that sounds like something you need, then let's...
Top Services:
- PPC
- SEO
- Social Media Marketing
- Product Design
- Show more
- Location
- Austin, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $1,000 - $10,000
From spark to success, we bring your ideas to life with end-to-end brilliance. Design, development, deployment, testing, and marketing we craft every piece of the puzzle to create a masterpiece. Whether its a stunning website, a powerful app, or a bold marketing campaign, we transform visions into impactful...
Top Services:
- Web Development
- Mobile App Development
- Social Media Marketing
- Digital Marketing
- Show more
- Location
- San Francisco, California
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $15/hr
theKOLLAB is a dedicated web3 marketing agency with a mission to drive adoption & awareness to web3 products through high-impact Key Opinion Leaders. Through our deep-rooted industry connections and reputation, we leverage our close network of respected & influential content creators across social media to...
Top Services:
- Digital Marketing
- Social Media Marketing
- Public Relations
- SEO
- Content Marketing
- Show more
- Location
- Dubai, United Arab Emirates
- Number of Employees
- Under 49
- Minimal Budget
- $50,000 & Up
ThinkDirect.me is a direct marketing firm that focuses on digital marketing. We focus on promoting a specific product or service, and call on your customers to act – to receive further information, register their interest, visit your website, make a booking or a purchase. Using direct marketing, we help you...
Top Services:
- Digital Marketing
- PPC
- Content Marketing
- SEO
- Social Media Marketing
- Show more
- Location
- Jeddah, Saudi Arabia
- Number of Employees
- Under 49
- Average Hourly Rate
- $1000/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
At DigitalGuider, our healthcare SEO and Facebook marketing expertise ensure your brand dominates the digital landscape. Experience top-ranking positions in healthcare searches, more patient inquiries, and elevated local presence. Additionally, our lawyer SEO services guarantee your law firm's visibility at...
Top Services:
- SEO
- Social Media Marketing
- Web Design
- Location
- Sheridan, Wyoming
- Number of Employees
- 250 - 499
- Average Hourly Rate
- $15/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
NeoReach is the forefront expert in NFT marketing solutions worldwide and dedicated to empowering the creator economy...
Top Services:
- Digital Marketing
- Social Media Marketing
- PPC
- Location
- Orlando, Florida
- Number of Employees
- 50 - 99
- Portfolios Count
- 5 Projects Listed
Playback Studio is a creative production partner built for brands and agencies that need high-performing creative without the overhead of growing an in-house team. Rather than operating as a traditional design agency, Playback integrates strategy, creative production, and performance marketing to de...
Top Services:
- Graphic Design
- Video Production
- Social Media Marketing
- Video Marketing
- UI/UX Design
- Show more
- Location
- St. Petersburg, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 8 Projects Listed
We're a Connecticut-based small business digital marketing agency specializing in a number of Internet marketing services including SEO, SEM/PPC, logo design, web design and more...
Top Services:
- Web Design
- SEO
- Social Media Marketing
- PPC
- Digital Marketing
- Show more
- Location
- Manchester, Connecticut
- Number of Employees
- Under 49
- Average Hourly Rate
- $70/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
Connect with ready-to-buy customers, generate traffic, increase leads, and grow profits with Local SEO Search, one of the top SEO companies in the US...
Top Services:
- SEO
- Content Marketing
- Social Media Marketing
- Web Design
- Web Development
- Show more
- Location
- Toronto, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
At ZipLocal, we don't just sell services; we partner with businesses to drive real growth. Headquartered in Pleasant Grove, Utah, we have successfully steered through the digital evolution, shifting from traditional roots to a cutting-edge, digital-first agency...
Top Services:
- SEO
- PPC
- Social Media Marketing
- Web Design
- Digital Marketing
- Show more
- Location
- Pleasant Grove, Utah
- Number of Employees
- Under 49
Robiz Solutions is a guiding light for businesses navigating the digital realm. With a suite of digital marketing, website development, and e-commerce solutions, were here to make digital accessibility a reality for businesses of all sizes...
Top Services:
- Digital Marketing
- Branding
- Digital Strategy
- eCommerce Development
- WordPress Website Design
- Show more
- Location
- Lewes, Delaware
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
We are a one-stop shop for all of the digital business needs. We have an exceptional track record and have helped dozens of business to go from startups to medium sized business. We take pride in our work and understand that our customer success is our success. Currently we have a 200% growth year after year...
Top Services:
- Web Design
- WordPress Website Design
- eCommerce Development
- Email Marketing
- Graphic Design
- Show more
- Location
- Auburn, Washington
- Number of Employees
- Under 49
- Average Hourly Rate
- $60/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
Competition makes it expensive and the details make it time-consuming to establish yourself online. Partner with Local View and build your company’s digital marketing at a price you can afford. We provide concierge level service at a price you can afford...
Top Services:
- Content Marketing
- Digital Marketing
- SEO
- Social Media Marketing
- Email Marketing
- Show more
- Location
- Seattle, Washington
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
NCRI began 13 years ago in a two-man shop working on AR for small companies. With a lot of hard work and earned reputation, the word of mouth spread and thereon we expanded from our one office in Mississauga to three multiple locations within Canada. With 80+ years of combined management experience and...
Top Services:
- BPO
- SEO
- PPC
- Content Marketing
- Email Marketing
- Show more
- Location
- Mississauga, Canada
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $8/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Explore Webstore is a leading custom web design and development company, specialized in WordPress, Shopify, Magento 2, and custom PHP projects, including API integration...
Top Services:
- Web Development
- SEO
- WordPress Website Design
- Web Design
- eCommerce Development
- Show more
- Location
- Bradford, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 6 Projects Listed
Headquartered in Brampton ON, Canada, is a dynamic development and marketing agency dedicated to assisting businesses in achieve unparalleled success through innovative strategies and dynamic experiences...
Top Services:
- Social Media Marketing
- SEO
- WordPress Website Design
- Web Development
- Digital Marketing
- Show more
- Location
- Brampton, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
One of the top digital marketing agencies in India helps clients with SEO, Google ads, Google map listings, web design, and development services. Black Marlin Technologies, established in 2014, stands as a premier provider of digital marketing solutions, dedicated to catalyzing business expansion through the...
Top Services:
- Digital Marketing
- SEO
- CRO
- eCommerce
- Content Marketing
- Show more
- Location
- Noida, India
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $15/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 9 Projects Listed
Social Media Marketing Specializations
Services Related to Social Media Marketing
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
6 Frequently Asked Questions About Social Media Marketing Companies
What services do social media marketing companies provide?
Social media marketing companies provide a comprehensive range of services that span strategy development, content creation, and optimization. Here are some of their core services:
- Social media strategy
- Content creation
- Paid social
- Community management
- Influencer marketing
- Analytics and reporting
Some companies also offer broader digital marketing services, including search engine optimization (SEO), paid media, email marketing, video marketing, public relations (PR), and landing page optimization.
What social media channels should your business prioritize?
For business-to-business (B2B) organizations, LinkedIn is often a top priority, while X may also be useful, depending on your industry and whether real-time conversations matter to your brand.
For business-to-consumer (B2C) brands targeting younger consumers, YouTube, Instagram, and TikTok are often stronger options.
According to the Pew Research Center, 95% of 18-29-year-olds use YouTube, followed by Instagram at 80% and TikTok at 63%.
A reputable social media marketing company should recommend a channel mix based on your goals, target audience behavior, and the type of content you can produce consistently.
When should you partner with a content creator vs. an influencer?
Partner with a content creator for asset creation. Conversely, choose an influencer for the audience. Here are more details about the differences between each to help you with your decision:
| Content Creator | Influencer | |
| Who are they? | Experts in their specific field who create engaging and educational content for a specific topic, niche, or format | Individuals with an established audience who can shape opinions and promote brands, products, or ideas |
| Content examples |
|
|
| Best for |
|
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How to measure the ROI of your social media efforts?
To measure the return on investment of your social media efforts, first clarify the business outcome you want to achieve with your social media campaign. For example, generating leads, sales, or demo requests.
Next, track key performance indicators (KPIs) tied to that goal, such as engagement rate, click-through rate, conversion rate, cost per lead, and return on ad spend (ROAS). Use attribution models, analytics tools, and UTM parameters to connect social activities to business results.
Industry benchmarks can provide helpful context, but they vary by platform, industry, and methodology. Here are benchmarks from an Emplifi research report to help you gauge campaign performance:
- Instagram
- Median engagement rate: 16.9%
- Cost per mille (CPM): ~$2.50, with ad spend per account reaching $5,100
- Facebook
- Median engagement rate: 1.4%-2.5%
- CPM: ~$1.40-$1.70, with ad spend per account reaching $8,500-$11,200
- TikTok
- Median engagement rate: 27.6%
- CPM: ~$1.00-$1.30, with ad spend per account reaching $14,900
How long until you see the results of your social media marketing campaigns?
Paid social campaigns generate results within a few days or weeks, but organic social media may take at least 3 months.
For organic social media, you might see initial follower growth and engagement within the first few weeks of regular posting. After 1-3 months, your account may gain traction as content performance improves, and audience engagement becomes more consistent.
By months 3-6, you may start producing qualified leads, stronger brand recall, and sales impact, especially for newer brands that are still building and refining their strategies.
Paid media campaigns, by contrast, can generate visibility, traffic, and conversions within days or weeks, but long-term performance will depend on creative quality, targeting, budget, and optimization efforts.
Ultimately, the time required to see meaningful results depends on your brand awareness, content quality, posting consistency, audience targeting, offer strength, and your broader marketing strategy.
What are the top social media marketing companies?
We have curated a list of top social media companies on DesignRush across multiple price points, so you can identify a vendor within your budget.
| High budget: $50,000+ |
|
| Low budget: $25,000-$50,000 |
|
Beyond budget, our agency directory allows you to filter agency profiles by location, area of expertise, agency reviews, client types, team size, and hourly rates.
































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