The wrong social media companies can leave you with off-brand content, weak engagement, and wasted ad spend. Instead, browse our directory of vetted agencies that know how to turn posts into pipeline.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
We are a dynamic Digital Marketing and SEO agency committed to enhancing your online presence and performance. Our philosophy centers on delivering rapid results while crafting enduring strategies for client growth. With a formidable team of experts in web design, PPC and SEO, we guide your brand through a...
Top Services:
- Digital Services
- Web Design
- WordPress Website Design
- SEO
- PPC
- Show more
- Location
- Brisbane, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $45/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
Digital Kitchen is a global creative agency that excels in crafting captivating stories and immersive experiences to engage and move audiences...
Top Services:
- Content Marketing
- Branding
- Video Production
- Advertising
- Social Media Marketing
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- 50 - 99
- Minimal Budget
- $50,000 & Up
- Portfolios Count
- 4 Projects Listed
We are a dynamic, interdisciplinary team dedicated to daily pursuits that align with our clients' objectives. We are enthusiastic about participating in novel ventures or enhancing current initiatives. In an ever-evolving landscape, remaining at the forefront requires continual progress and a commitment to...
Top Services:
- Branding
- Design Services
- Logo Design
- Video Production
- Graphic Design
- Show more
- Location
- Buenos Aires, Argentina
- Number of Employees
- Under 49
- Average Hourly Rate
- $40/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 8 Projects Listed
Clinch Agency helps Crypto, Forex and iGaming brands turn ambitious growth plans into measurable results. Through one integrated team, we combine user acquisition, KOL and affiliate marketing, PR, community, social media and branding...
Top Services:
- Affiliate Marketing
- Digital Marketing
- Social Media Marketing
- Public Relations
- Digital Strategy
- Show more
- Location
- Lviv, Ukraine
- Number of Employees
- Under 49
- Average Hourly Rate
- $90/hr
- Portfolios Count
- 8 Projects Listed
We are an enthusiastic and positive group of Digital Marketing consultants with a passion for sustainable growth.What sets us apart is our methodology. Our aim is to give a comprehensive and holistic digital marketing service while engaging with clients to really understand their business and marketing...
Top Services:
- Digital Marketing
- PPC
- CRO
- Social Media Marketing
- Digital Services
- Show more
- Location
- Birmingham, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $80/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 6 Projects Listed
We are a social media agency based in the heart of England with extensive international experience.We offer creative and bespoke social media management to clients in the UK and all over the world. We are experts at creating a social media marketing strategy designed to get the results you’re looking for...
Top Services:
- Social Media Marketing
- Digital Marketing
- Content Marketing
- Email Marketing
- Video Marketing
- Show more
- Location
- Birmingham, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 3 Projects Listed
From branding to marketing and web design, we help businesses find their "why" and implement it in all they do...
Top Services:
- SEO
- Branding
- Web Design
- UI/UX Design
- Graphic Design
- Show more
- Location
- Denver, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 13 Projects Listed
Brasco, is an award-winning creative brand design and digital marketing agency with offices based in downtown Raleigh. We provide online and offline marketing services, which include: branding, strategy, creative design, web development, search engine marketing, advertising, PR communications, video...
Top Services:
- Web Design
- Branding
- Social Media Marketing
- Digital Marketing
- PPC
- Show more
- Location
- Raleigh , North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Portfolios Count
- 3 Projects Listed
Paid ads agency headquartered in Orlando, FL. We build and manage Meta, Google, YouTube, LinkedIn, TikTok, and ChatGPT ad campaigns built to scale...
Top Services:
- Advertising
- PPC
- eCommerce
- CRO
- Social Media Marketing
- Show more
- Location
- Orlando, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
TribalVision is your strategic partner in digital marketing automation consultancy. With a decade-long legacy and a robust team of experts, we ensure that your marketing investments translate to amplified brand resonance and sales...
Top Services:
- Digital Marketing
- SEO
- Social Media Marketing
- Digital Strategy
- Show more
- Location
- Boston, Massachusetts
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $160/hr
- Portfolios Count
- 4 Projects Listed
OMR Digital, A Google Partner Agency offers Digital Marketing Services such as: seo, search engine marketing, ppc, social media marketing, mail marketing etc...
Top Services:
- Social Media Marketing
- eCommerce
- SEO
- PPC
- Digital Marketing
- Show more
- Location
- Indore, India
- Number of Employees
- Under 49
- Portfolios Count
- 6 Projects Listed
Anuva is a leading Digital Marketing Agency delivering results driven Digital Marketing Services...
Top Services:
- SEO
- eCommerce
- Digital Marketing
- Social Media Marketing
- PPC
- Show more
- Location
- Folsom, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $15/hr
- Minimal Budget
- Under $1,000
Apex Current partners with small businesses of all types and sizes across the U.S., providing innovative digital & social media marketing solutions that are guaranteed to drive consistent online new customer growth month after month...
Top Services:
- Digital Services
- Digital Strategy
- CRO
- Social Media Marketing
- eCommerce
- Show more
- Location
- Nashville, Tennessee
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 9 Projects Listed
Networking Bizz Digital is a Pasadena/Arcadia, Californiabased full-service digital marketing agency serving small businesses. Since 2016, the firm has specialized in web design, local SEO, PPC management, social media marketing, and online reputation managementall delivered affordably with transparent...
Top Services:
- eCommerce Development
- Web Development
- Web Design
- WordPress Website Design
- Social Media Marketing
- Show more
- Location
- Arcadia, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
PWA Media is a SEO Agency Utah. All aspects of WordPress Website Development, Designing and SEO are handled by us...
Top Services:
- SEO
- PPC
- Graphic Design
- Reputation Management
- Web Design
- Show more
- Location
- Salt Lake City, Utah
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
Blossom Marketing wants to see you and your business grow. We specialize in digital marketing with services ranging from social media management to website creation...
Top Services:
- Digital Marketing
- Social Media Marketing
- Content Marketing
- SEO
- Email Marketing
- Show more
- Location
- Alexandria, Virginia
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 12 Projects Listed
Grapevine is a Pure Play FMCG social media agency, dedicated to building mental availability amongst Australian shoppers...
Top Services:
- Social Media Marketing
- Location
- North Sydney, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
BeeBigger is a social media marketing agency based in Prague focused on helping hospitality and tourism brands turn social media into a real driver of customers. The agency uses short-form video, influencer collaborations and Meta advertising to help venues and restaurants attract more customers...
Top Services:
- Social Media Marketing
- Location
- Prague, Czech Republic
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
We are passionate about making a change and creating a better future for us all. Being inspired by the world we want to share our expertise with businesses that strive to create a multi-channel experience that makes a difference...
Top Services:
- Social Media Marketing
- Branding
- Video Production
- Web Design
- Digital Marketing
- Show more
- Location
- Boca Raton, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
ioVista is a full-service eCommerce development agency renowned for its expertise in creating and building exceptional eCommerce websites on leading platforms like Magento, Shopify, WooCommerce, BigCommerce, Yahoo Stores, and WordPress...
Top Services:
- Digital Marketing
- Web Design
- SEO
- Social Media Marketing
- UI/UX Design
- Show more
- Location
- Dallas, Texas
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 18 Projects Listed
Websites are made by us.But ultimately, it's not the most crucial.As experts in content and SEO, we make sure to highlight your unique potential because we think it may help you connect with every client and prospect...
Top Services:
- Digital Marketing
- SEO
- Content Marketing
- Social Media Marketing
- Web Development
- Show more
- Location
- Assesse, Belgium
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Xplore Digital is a multilingual marketing agency helping B2B businesses with their content strategy and creation (videos, social media posts, e-book, infographic, ...)...
Top Services:
- Web Design
- Social Media Marketing
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
At Hummingbird Marketing Services, we design beautiful, mobile-friendly websites that make your business stand out from the rest of the flock. We write content driven by SEO so that your potential customers find you on Google. And we turn your customers into ravings fans on social media...
Top Services:
- WordPress Website Design
- Branding
- Social Media Marketing
- SEO
- Digital Marketing
- Show more
- Location
- Edmonds, Washington
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 16 Projects Listed
Awakened Films is a New Jersey Video Production Company, and NJ Production Studio Facility that produces commercials, corporate videos, narrative filmmaking, and nonprofit fundraising films. Awakened Films is certified by the state of NJ as an SBE & M/WBE...
Top Services:
- Video Production
- Video Marketing
- Audio Production
- Social Media Marketing
- Show more
- Location
- Madison, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 7 Projects Listed
Scarlet is a dynamic advertising firm situated in Dubai, distinguished for its proficiency in providing extensive assistance for both digital and traditional media planning. Specializing in diverse platforms such as TV, Out-of-Home, and radio advertisements, Scarlet's adaptability and adeptness guarantee the...
Top Services:
- Digital Services
- Video Production
- eCommerce Development
- Media Buying
- Digital Marketing
- Show more
- Location
- Dubai, United Arab Emirates
- Number of Employees
- 50 - 99
SEOValley™ knows that every digital marketing dollar you spend matters. You have entrusted us with your precious digital marketing funds—and we take that very seriously. This is why we are committed to providing maximum ROI. You can count on solid, measurable growth that truly impacts your bottom online...
Top Services:
- SEO
- Digital Marketing
- PPC
- CRO
- Social Media Marketing
- Show more
- Location
- Bhopal, India
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $15/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 9 Projects Listed
La Visual is a branding agency for startups launching new products and medium-sized businesses that need to rebrand. Our proven process is driving results in the age of AI, which allows us to work with restrictive budgets while delivering stellar quality...
Top Services:
- Branding
- Logo Design
- Video Marketing
- Content Marketing
- Digital Marketing
- Show more
- Location
- Pasadena, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 5 Projects Listed
Eleven Miles is an evidence-driven fashion branding and creative company that helps fashion brands of all sizes make confident creative choices that drive tangible results. With comprehensive services ranging from strategy to branding, content creation, technology implementation, social media management, and...
Top Services:
- Digital Marketing
- PPC
- SEO
- Social Media Marketing
- Creative Services
- Show more
- Location
- London, United Kingdom
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $145/hr
- Portfolios Count
- 3 Projects Listed
Tomo360, your premium social media agency for nonprofit, is driven by a seasoned team committed to your growth. Specializing in restaurant digital marketing, we advocate for holistic marketing brilliance, from web design to email campaigns. Let's collaborate and propel your brand to unparalleled heights...
Top Services:
- Web Design
- Digital Marketing
- SEO
- Social Media Marketing
- Email Marketing
- Show more
- Location
- Lowell, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 8 Projects Listed
CIS Agency is a team of passionate experts in business consulting, marketing, social media, web development, video, and design. As an Official Wix Agency Partner, we create and support professional websites that elevate your brand and deliver measurable results...
Top Services:
- Web Design
- Branding
- Logo Design
- Social Media Marketing
- Graphic Design
- Show more
- Location
- Hudsonville, Michigan
- Number of Employees
- Under 49
- Average Hourly Rate
- $99/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 6 Projects Listed
Loud Europe is a performance-driven digital marketing agency turning clicks into clients. We specialize in lead generation through email, display, and search traffic working globally across high-demand industries. Results, not promises...
Top Services:
- Digital Marketing
- Social Media Marketing
- Email Marketing
- VR/AR
- Show more
- Location
- Lleida, Spain
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- Under $1,000
At Zimex Apex, we propel your brand to new heights through dynamic digital marketing solutions. From SEO strategies that soar to captivating web design, engaging social media, and compelling content, we offer comprehensive services for digital dominance. Contact us today for a complimentary quote and begin...
Top Services:
- Graphic Design
- Video Production
- Logo Design
- Web Design
- UI/UX Design
- Show more
- Location
- Richmond Hill, Canada
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 25 Projects Listed
We are creatives & creators. We build marketing strategies, materials and tools. From branding projects to digital and social media marketing; from website design to print publications; our work tells your story...
Top Services:
- Branding
- Print Design
- Digital Marketing
- Social Media Marketing
- Web Design
- Show more
- Location
- Fort Collins, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 6 Projects Listed
Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 25 years, we helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas...
Top Services:
- Web Design
- Web Development
- UI/UX Design
- SEO
- Branding
- Show more
- Location
- Calgary, Canada
- Number of Employees
- 500 - 999
Pure Fusion Media is your leading package design & branding agency, crafting story-driven designs that inspire and ignite emotions in your customers. One of the world's top 25 packaging design companies, we create powerful visual stories for brands, corporations, non-profits, and start-ups...
Top Services:
- Package Design
- Branding
- Creative Services
- Logo Design
- Video Production
- Show more
- Location
- Phoenix, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 6 Projects Listed
AG.Marketing is dedicated to assisting entrepreneurs in boosting their profits through strategic online promotion, leveraging a highly motivated and skilled team. Additionally, we empower end users to discover the most valuable market offerings, ensuring a mutually beneficial experience for both businesses...
Top Services:
- Digital Services
- Digital Strategy
- Digital Marketing
- SEO
- PPC
- Show more
- Location
- Lviv, Ukraine
- Number of Employees
- Under 49
- Average Hourly Rate
- $35/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 7 Projects Listed
Peterson SEO is on fire when it comes to marketing your business online. We specialize in website design, seo and brand reputation services that will get you noticed by more customers than ever before! With a wide variety of packages available for any size business or budget, we have everything you need to...
Top Services:
- SEO
- Web Design
- Design Services
- Web Development
- Digital Marketing
- Show more
- Location
- Chico, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 16 Projects Listed
Baal & Spots is a full-service digital marketing agency based in Houston, TX, that can manage everything across your marketing channels. Let us do the hard work while you focus on what matters most: running your business...
Top Services:
- Digital Marketing
- SEO
- Web Development
- WordPress Website Design
- PPC
- Show more
- Location
- Houston, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $165/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 1 Project Listed
Ideoholics is an independent creative brand & marketing studio that refuses to accept the axiom that bigger is better...
Top Services:
- Graphic Design
- Branding
- Web Design
- UI/UX Design
- Logo Design
- Show more
- Location
- Noida, India
- Number of Employees
- Under 49
- Portfolios Count
- 17 Projects Listed
OneLittleWeb, your trusted partner for high-quality backlinks at 30-40% less cost. We specialize in powering SEO growth for SaaS, B2B, and AI startups through scalable link building services. We ensure you get exceptional backlinks and save on costs, letting you focus on business growth...
Top Services:
- eCommerce Development
- WordPress Website Design
- Web Design
- Mobile App Development
- Public Relations
- Show more
- Location
- New York City, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
Advanced Solutions uses innovative digital solutions to assist businesses in Ireland with growth, improvement, and storytelling. As a team, we specialise in developing engaging experiences through effective web design, virtual reality, and graphic design services...
Top Services:
- VR/AR
- Web Design
- Graphic Design
- Branding
- Digital Strategy
- Show more
- Location
- Naas, Ireland
- Number of Employees
- Under 49
- Average Hourly Rate
- $60/hr
- Portfolios Count
- 24 Projects Listed
RadonicRodgers Strategy+ focuses on the travel & tourism industry, with top clients from across the globe. They're a recognized leader in marketing representation and public relations services, in Canada and beyond. For more than two decades, RadonicRodgers Strategy+ has used their entrepreneurial spirit...
Top Services:
- Branding
- Content Marketing
- Digital Marketing
- Public Relations
- SEO
- Show more
- Location
- Toronto, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $90/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 7 Projects Listed
WolfPack is a results-driven digital marketing agency helping SMBs and mid-market brands scale. From SEO to PPC, automation, and web design, we deliver measurable growth across industries like home services, e-commerce, and more...
Top Services:
- Digital Marketing
- PPC
- SEO
- Web Design
- WordPress Website Design
- Show more
- Location
- Tampa, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 6 Projects Listed
Athens studio building websites, WooCommerce e-shops and custom web apps for small and growing businesses. Each project starts with an agreed scope, timeline and cost, and each site is handed over so the client can edit it on their own. After launch we look after hosting, security, speed and SEO, so one team...
Top Services:
- eCommerce Development
- Web Development
- Web Design
- WordPress Website Design
- UI/UX Design
- Show more
- Location
- Athens, Greece
- Number of Employees
- Under 49
- Average Hourly Rate
- $35/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 22 Projects Listed
DynamicWebSoft is a premium web design and e-commerce development agency that focuses on quality, innovation, & speed. We utilized technology to bring results to grow our clients businesses. We pride ourselves in great work ethic, integrity, and end-results. Throughout the years DynamicWebSoft has been able...
Top Services:
- Web Development
- Web Design
- eCommerce Development
- Branding
- Graphic Design
- Show more
- Location
- Birmingham, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 2 Projects Listed
Rankings sets the standard by empowering law firms to amplify their digital presence across every channel. As a social media marketing agency, we blend advanced audience targeting, compelling creative, and data-driven campaigns...
Top Services:
- SEO
- Digital Marketing
- Social Media Marketing
- Web Design
- Advertising
- Show more
- Location
- Marion, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 9 Projects Listed
Based in Boston, MA, our agency of digital marketing experts provide website design, lead generation, SEM, email marketing, social media, creative services and technology integration. We specialize in working with clients in travel & tourism, healthcare, & technology sectors to grow their business, build...
Top Services:
- Web Design
- SEO
- Email Marketing
- Digital Marketing
- Social Media Marketing
- Show more
- Location
- Needham, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
We run million-dollar campaigns for brands with innovative products. Thanks to our result-proven ecosystem and the team...
Top Services:
- eCommerce
- Digital Services
- Digital Strategy
- eCommerce Development
- Email Marketing
- Show more
- Location
- New Castle, Delaware
- Number of Employees
- 100 - 249
- Portfolios Count
- 16 Projects Listed
Advertising & Marketing agency specializing in traditional media advertising & online marketing strategy...
Top Services:
- Digital Marketing
- Video Marketing
- Social Media Marketing
- Media Buying
- Branding
- Show more
- Location
- Raleigh , North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $85/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 15 Projects Listed
Channel Key offers a comprehensive suite of Amazon account management, Amazon SEO, and advertising services, providing businesses with the tools and expertise needed to excel on the Amazon platform...
Top Services:
- Advertising
- Digital Marketing
- SEO
- PPC
- Content Marketing
- Show more
- Location
- Las Vegas, Nevada
- Number of Employees
- 50 - 99
Social Media Marketing Specializations
Services Related to Social Media Marketing
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6 Frequently Asked Questions About Social Media Marketing Companies
What services do social media marketing companies provide?
Social media marketing companies provide a comprehensive range of services that span strategy development, content creation, and optimization. Here are some of their core services:
- Social media strategy
- Content creation
- Paid social
- Community management
- Influencer marketing
- Analytics and reporting
Some companies also offer broader digital marketing services, including search engine optimization (SEO), paid media, email marketing, video marketing, public relations (PR), and landing page optimization.
What social media channels should your business prioritize?
For business-to-business (B2B) organizations, LinkedIn is often a top priority, while X may also be useful, depending on your industry and whether real-time conversations matter to your brand.
For business-to-consumer (B2C) brands targeting younger consumers, YouTube, Instagram, and TikTok are often stronger options.
According to the Pew Research Center, 95% of 18-29-year-olds use YouTube, followed by Instagram at 80% and TikTok at 63%.
A reputable social media marketing company should recommend a channel mix based on your goals, target audience behavior, and the type of content you can produce consistently.
When should you partner with a content creator vs. an influencer?
Partner with a content creator for asset creation. Conversely, choose an influencer for the audience. Here are more details about the differences between each to help you with your decision:
| Content Creator | Influencer | |
| Who are they? | Experts in their specific field who create engaging and educational content for a specific topic, niche, or format | Individuals with an established audience who can shape opinions and promote brands, products, or ideas |
| Content examples |
|
|
| Best for |
|
|
How to measure the ROI of your social media efforts?
To measure the return on investment of your social media efforts, first clarify the business outcome you want to achieve with your social media campaign. For example, generating leads, sales, or demo requests.
Next, track key performance indicators (KPIs) tied to that goal, such as engagement rate, click-through rate, conversion rate, cost per lead, and return on ad spend (ROAS). Use attribution models, analytics tools, and UTM parameters to connect social activities to business results.
Industry benchmarks can provide helpful context, but they vary by platform, industry, and methodology. Here are benchmarks from an Emplifi research report to help you gauge campaign performance:
- Instagram
- Median engagement rate: 16.9%
- Cost per mille (CPM): ~$2.50, with ad spend per account reaching $5,100
- Facebook
- Median engagement rate: 1.4%-2.5%
- CPM: ~$1.40-$1.70, with ad spend per account reaching $8,500-$11,200
- TikTok
- Median engagement rate: 27.6%
- CPM: ~$1.00-$1.30, with ad spend per account reaching $14,900
How long until you see the results of your social media marketing campaigns?
Paid social campaigns generate results within a few days or weeks, but organic social media may take at least 3 months.
For organic social media, you might see initial follower growth and engagement within the first few weeks of regular posting. After 1-3 months, your account may gain traction as content performance improves, and audience engagement becomes more consistent.
By months 3-6, you may start producing qualified leads, stronger brand recall, and sales impact, especially for newer brands that are still building and refining their strategies.
Paid media campaigns, by contrast, can generate visibility, traffic, and conversions within days or weeks, but long-term performance will depend on creative quality, targeting, budget, and optimization efforts.
Ultimately, the time required to see meaningful results depends on your brand awareness, content quality, posting consistency, audience targeting, offer strength, and your broader marketing strategy.
What are the top social media marketing companies?
We have curated a list of top social media companies on DesignRush across multiple price points, so you can identify a vendor within your budget.
| High budget: $50,000+ |
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| Low budget: $25,000-$50,000 |
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Beyond budget, our agency directory allows you to filter agency profiles by location, area of expertise, agency reviews, client types, team size, and hourly rates.
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