The wrong social media companies can leave you with off-brand content, weak engagement, and wasted ad spend. Instead, browse our directory of vetted agencies that know how to turn posts into pipeline.

Discover the Best Social Media Marketing Agencies

12,231 Companies - Rankings updated: August 02, 2026

DesignRush evaluates each social media marketing agency for its expertise, proven results, and client reviews. Some listings may be paid.

  • Business & Marketing Consulting for Health & Wellness

    Business & Marketing Consulting for Health & Wellness

    The Business Clinic is Alberta’s only business & marketing consulting agency that specializes in supporting the health and wellness industry. Our unique, custom-tailored business & marketing services can help you: learn about your clients and marketplace; grow your practice with new patients; and retain...

    Top Services:

    • Digital Marketing
    • Content Marketing
    • Advertising
    • Social Media Marketing
    • SEO
    • Show more
    Location
    Edmonton, Canada
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Designing For You, Writing for Your Customer

    Designing For You, Writing for Your Customer

    Lara Spence and her team specialize in business-smart WordPress responsive web design and clear copy writing. We do web copy, enewsletter content creation, brochure writing and article writing. We also offer web design, search engine optimization services (SEO), pay per click advertising (PPC) and content...

    Top Services:

    • PPC
    • Advertising
    • Email Marketing
    • Social Media Marketing
    • Digital Marketing
    • Show more
    Location
    Vancouver, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    Under $1,000
  • Specializing in WordPress Web Design and Digital Media Campaigns.

    Specializing in WordPress Web Design and Digital Media Campaigns.

    Professional Tempe Web Design Agency with over 25 years of experience in web design & development. Contact this web design agency Tempe, Arizona for web designs now...

    Top Services:

    • Content Marketing
    • SEO
    • Digital Marketing
    • Social Media Marketing
    • eCommerce
    • Show more
    Location
    Phoenix, Arizona
    Number of Employees
    50 - 99
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • World Class Digital Marketing For Plumbers

    World Class Digital Marketing For Plumbers

    Plumbers Digital is a world class digital marketing firm dedicated to the professionals in the plumbing and HVAC trade across the USA. Our proven solution has helped hundreds of plumbing and HVAC companies quickly and cost effectively scale their businesses...

    Top Services:

    • SEO
    • Advertising
    • Digital Marketing
    • Social Media Marketing
    • Email Marketing
    • Show more
    Location
    Danbury, Connecticut
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
  • Agência de Performance digital

    Agência de Performance digital

    Agência de performance digital...

    Top Services:

    • PPC
    • Advertising
    • Email Marketing
    • Social Media Marketing
    • SEO
    • Show more
    Location
    Sao Paulo, Brazil
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
  • We help crypto, blockchain, and fintech companies grow through intelligent data-driven marketing.

    We help crypto, blockchain, and fintech companies grow through intelligent data-driven marketing.

    Cryptoken Media is a leading crypto, blockchain and fintech marketing agency established in 2018, delivering work for some of the key player on the market. We provide the full spectrum of marketing services to our clients and we can go beyond the pure marketing realm through our extensive 10,000+ partners...

    Top Services:

    • Digital Services
    • PPC
    • Email Marketing
    • Social Media Marketing
    • Media Buying
    • Show more
    Location
    Sofia, Bulgaria
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Branding and creative merged well!

    Branding and creative merged well!

    We are an award-winning, full-service creative and digital marketing agency. Our specialty lies in helping established brands and startups grow and flourish. We do this through our capabilities across branding, creative, strategy, web development, and all aspects of digital marketing...

    Top Services:

    • Branding
    • Graphic Design
    • Digital Marketing
    • Social Media Marketing
    • Web Design
    • Show more
    Location
    Chatswood, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $10,000 - $25,000
  • Assisting You at a Step Ahead. Your Gateway to the Digital World.

    Assisting You at a Step Ahead. Your Gateway to the Digital World.

    At Assistant Pro, we recognize the diverse challenges that small businesses, startups, and charities face in the digital landscape. Our agency overview emphasizes a personalized touch, where we invest time to grasp the intricacies of your objectives. This client-focused approach enables us to tailor...

    Top Services:

    • Web Development
    • Graphic Design
    • WordPress Website Design
    • Social Media Marketing
    • eCommerce Development
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Kilvington Digital Marketing: Exclusive Focus, Maximum Results.

    Kilvington Digital Marketing: Exclusive Focus, Maximum Results.

    Tired of generic marketing? We partner with one business per service area, delivering laser-focused strategies & data-driven results. Get unmatched expertise, content that converts, & measurable success. Don't settle for shared success. Contact Kilvington Digital today!...

    Top Services:

    • SEO
    • Digital Marketing
    • Content Marketing
    • Social Media Marketing
    • PPC
    • Show more
    Location
    Sanford, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • Taking Flagship Brands From Basic To Brilliant

    Taking Flagship Brands From Basic To Brilliant

    Based in New York City, THE CHARLES was founded by sibling duo, Aaron Edwards and Samantha Edwards in 2011. Driven by their respective passion for culture, creativity, strategy, finance and technology, they sought to create a digital-first agency that would do things differently...

    Top Services:

    • Branding
    • Digital Marketing
    • Digital Strategy
    • Social Media Marketing
    • Content Marketing
    • Show more
    Location
    New York City, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $235/hr
    Minimal Budget
    $1,000 - $10,000
  • Boost Your Leads, Customers, and Sales Today!

    Boost Your Leads, Customers, and Sales Today!

    Let us take your business to new heights. With our proven SEO techniques, we ensure you stand out on Google, driving traffic, leads, and growth...

    Top Services:

    • SEO
    • PPC
    • Content Marketing
    • Social Media Marketing
    • Email Marketing
    • Show more
    Location
    Brampton, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $10/hr
    Minimal Budget
    $1,000 - $10,000
  • Be Seen Be Trusted Be Chosen

    Be Seen Be Trusted Be Chosen

    Beemk.com | Be E-Marketing is a value-driven digital marketing partner for solo entrepreneurs, small businesses, and purpose-led brands looking to grow their online presence with integrity, clarity, and results...

    Top Services:

    • SEO
    • Digital Marketing
    • Content Marketing
    • Social Media Marketing
    • Email Marketing
    • Show more
    Location
    Bucharest, Romania
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
  • AI Systems For Real Businesses

    AI Systems For Real Businesses

    Kash is an AI automation and RevOps consultancy in the Phoenix Valley. We build AI systems that answer and book leads 24/7, run follow-up, and report automatically - priced on results, with a free AI Revenue Audit to start...

    Top Services:

    • AI Development
    • Digital Marketing
    • Business Consulting
    • Social Media Marketing
    • Content Marketing
    • Show more
    Location
    Mesa, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • Unlock Your Digital Potential with Expert .NET & Software Development Company

    Unlock Your Digital Potential with Expert .NET & Software Development Company

    Digisoft Solution is a trusted IT consulting and software development firm specializing in custom software development, creative design, and strategic digital marketing for IT and non-IT sectors. We transform ideas into powerful digital solutions that drive growth and performance...

    Top Services:

    • eCommerce Development
    • Web Design
    • Web Development
    • Digital Marketing
    • Social Media Marketing
    • Show more
    Location
    Mohali, India
    Number of Employees
    50 - 99
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • A Modern Ad Agency

    A Modern Ad Agency

    A modern ad agency led by Libby Brockhoff, named by Campaign magazine as one of the most influential advertising women in the past century...

    Top Services:

    • Advertising
    • Digital Marketing
    • Social Media Marketing
    Location
    Mill Valley, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $205/hr
  • Marketing on the Web is the collective talents of John Allen and Philip Busk. Together we have helped many companies achieve first-page-placement through our search optimization and marketing strategies. As an adjunct to your in-house marketing team, MOTW can improve the on-line presence of your business...

    Top Services:

    • SEO
    • Digital Marketing
    • Social Media Marketing
    Location
    Huntsville, Alabama
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • International Advocacy, Branding and Communications Consultancy

    International Advocacy, Branding and Communications Consultancy

    Leidar was founded in 2009 based on a simple mission: to help leaders navigate the many issues and challenges in todays rapidly changing world. Using high-impact communications and leadership programmes, we can help you set new directions, identify and steer away from trouble spots and stay on course for...

    Top Services:

    • Branding
    • Logo Design
    • Social Media Marketing
    Location
    Geneva, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $25,000 - $50,000
  • Unlock the Potential of Your People.

    Unlock the Potential of Your People.

    Founded on the tenets of branding and strategic marketing, Brandemixs end-to-end Employer Brand and Recruitment Marketing services have been embraced by leading organizations everywhere. Brandemix Chief Brand Officer, Jody Ordioni wrote The Talent Brand, the award-winning book on creating emotional employee...

    Top Services:

    • Advertising
    • Digital Marketing
    • SEO
    • Social Media Marketing
    • eCommerce
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Portfolios Count
    1 Project Listed
  • Capturing the Heart and Soul of Your Business!

    Capturing the Heart and Soul of Your Business!

    Helping you and your company look great on camera...

    Top Services:

    • Video Marketing
    • Video Production
    • Social Media Marketing
    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Smart. Bold. Real. Dynamic. Strategic.

    Smart. Bold. Real. Dynamic. Strategic.

    KEITH SHERMAN & ASSOCIATES is the communications firm for a diverse range of entertainment, arts, lifestyles and international brands. KSA has represented hundreds of Broadway productions, films, television broadcasts, music projects and major events globally. The firm represented The New York Times for a...

    Top Services:

    • Public Relations
    • Creative Services
    • Social Media Marketing
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Web Agency & Digital Marketing

    Web Agency & Digital Marketing

    We Served more than 10 years helping small and medium enterprises (Smes) in Panama to have a presence on the Internet in a professional way.One of the Internet's plagued is that we can work remotely by offering Web development services and web design with international quality...

    Top Services:

    • WordPress Website Design
    • Web Design
    • Social Media Marketing
    Location
    Panama City, Panama
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
  • HubSpot Platinum Agency Partner

    HubSpot Platinum Agency Partner

    We help existing HubSpot customers who are frustrated that they have invested a lot of time, money and internal resources into using HubSpot, but are disappointed that it’s not producing enough leads each month...

    Top Services:

    • SEO
    • Digital Marketing
    • Email Marketing
    • Social Media Marketing
    • PPC
    • Show more
    Location
    Santa Monica, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Achieve New Levels Of Better Growth

    Achieve New Levels Of Better Growth

    Helping start-ups and established businesses achieve new levels of better growth...

    Top Services:

    • PPC
    • Digital Marketing
    • Social Media Marketing
    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Reputation Partners is an integrated communications firm that builds and protects brands.We help our clients engage with the audiences that matter most...

    Top Services:

    • Public Relations
    • Reputation Management
    • Social Media Marketing
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
  • Super Charge Your Brand ⚡️

    Super Charge Your Brand ⚡️

    We make brands digitally discoverable, bringing them to life and telling their story, generating engagement, traffic and sales...

    Top Services:

    • Digital Marketing
    • SEO
    • Social Media Marketing
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    Under $1,000
  • Boutique Digital Marketing Agency

    Boutique Digital Marketing Agency

    Artisan Council is a boutique digital marketing agency empowering progressive brands in the constantly evolving social and digital landscape...

    Top Services:

    • Digital Marketing
    • PPC
    • Social Media Marketing
    Location
    New York City, New York
    Number of Employees
    Under 49
  • Creative Development Company.

    Creative Development Company.

    We are a creative agency and production company out of Orange County, CA that loves to tell stories worth telling. Maybe we could help tell yours!...

    Top Services:

    • Branding
    • Digital Marketing
    • Social Media Marketing
    Location
    Orange County, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Make Your Business Bloom

    Make Your Business Bloom

    Bloom is a digital marketing agency that specializes in Paid Search, Display, Social Ads, SEO, and Digital Strategy. Since 2007, Bloom has been building, managing and optimizing digital campaigns, driving growth and creating value for a growing roster of top-tier clients through proven digital tactics and...

    Top Services:

    • Email Marketing
    • Digital Marketing
    • Social Media Marketing
    Location
    Montreal, Canada
    Number of Employees
    50 - 99
  • Affordable Web Design & Social Media Marketing

    Affordable Web Design & Social Media Marketing

    We provide website design and digital marketing at affordable prices. We offer search engine optimization, social media marketing, Google Ad Campaigns, and website maintenance...

    Top Services:

    • WordPress Website Design
    • Web Development
    • Web Design
    • Social Media Marketing
    • SEO
    • Show more
    Location
    Anderson, South Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Why fit in when you can STANDOUT.

    Why fit in when you can STANDOUT.

    STANDOUT is on a mission to create a community of digital influencers and outstanding individuals who would be empowered to live a life of their choice, and on their terms, while comfortably staying on the edge of technology. We understand the importance of thinking globally and acting locally, and help...

    Top Services:

    • Digital Marketing
    • Email Marketing
    • Social Media Marketing
    Location
    Singapore, Singapore
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Real People Tell the Best Brand Stories. Lets Tell Yours.

    Real People Tell the Best Brand Stories. Lets Tell Yours.

    CLEVER was founded in 2009 as the first full-service influencer marketing agency. Our network of creators is triple-vetted, our creators produce stunning content, and our #1 priority is building programs that are diverse, equitable, and inclusive...

    Top Services:

    • Content Marketing
    • Digital Marketing
    • Social Media Marketing
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Connecting Brands to Diversity and Inclusion

    Connecting Brands to Diversity and Inclusion

    ysp Digital Agency is a multicultural marketing agency. We are an end-to-end solution to unleash the power of Diversity with inclusive social media and influencer marketing campaigns. We connect brands to their diverse audience with BIPOC influencers and branded video content with Cultural Perspectives that...

    Top Services:

    • Digital Marketing
    • Content Marketing
    • Social Media Marketing
    Location
    Thousand Oaks, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Here at CMG Local Solutions, we help advertisers connect with customers on a whole new level and deliver real business results. We'd love to help you too!...

    Top Services:

    • Digital Marketing
    • SEO
    • Social Media Marketing
    Location
    Atlanta, Georgia
    Number of Employees
    1000 & Up
  • Give Your Small Business Internet Marketing An Edge

    Give Your Small Business Internet Marketing An Edge

    Think beyond SEO! What happens when someone visits your website? What does your site do to actively capture leads, and convert prospects into paying customers? Build your email list through social media and lead capture forms on your website. These are the things your small business needs to be doing to have...

    Top Services:

    • Web Design
    • Digital Marketing
    • Social Media Marketing
    Location
    Tampa, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
  • Performance Based Marketing You Can Trust

    Performance Based Marketing You Can Trust

    Simply put, we partner with brands we love, trust (and actually like!) to help them gain more customers, increase sales and improve overall profitability...

    Top Services:

    • Digital Marketing
    • eCommerce
    • Social Media Marketing
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • We build your social channels, create content around your business, distribute your content through social media and engage with your community...

    Top Services:

    • Digital Marketing
    • SEO
    • Social Media Marketing
    Location
    Liverpool, United Kingdom
    Number of Employees
    Under 49
  • Your crew for online marketing

    Your crew for online marketing

    We are a group of professionals who have been operating for almost a decade in the internet marketing and digital communication sector.Different paths led us to Web Crew, a project that contains the results of the fruitful collaboration established in recent years.We offer our consultancy for content...

    Top Services:

    • Digital Marketing
    • SEO
    • Social Media Marketing
    Location
    Rome, Italy
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
  • Whether you need some simple advice, a communications plan and strategy, are facing a potentially complex issue, or understand the need to prepare for a future issue or crisis, we are your adviser and advocate we believe in you...

    Top Services:

    • SEO
    • Public Relations
    • Social Media Marketing
    Location
    Brisbane, Australia
    Number of Employees
    50 - 99
  • K2 Creative & PR is a boutique agency focusing on sensible and strategic visibility, public relations, ​marketing, and branding services for entrepreneurs, authors, coaches, and speakers. K2C's goal is to help businesses succeed by providing individualized visibility, public relations, marketing, and...

    Top Services:

    • Public Relations
    • Branding
    • Social Media Marketing
    Location
    McKeesport, Pennsylvania
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • DEMAND RESULTS NOW!

    DEMAND RESULTS NOW!

    We are a performance marketing agency specializing in demand generation & digital marketing for technology companies...

    Top Services:

    • Digital Marketing
    • PPC
    • Social Media Marketing
    Location
    Ottawa, Canada
    Number of Employees
    Under 49
  • Were Innes and Campbell Communications an independent PR and communications company...

    Top Services:

    • Public Relations
    • Reputation Management
    • Social Media Marketing
    Location
    Glasgow, United Kingdom
    Number of Employees
    Under 49
  • Let us help your business flow.

    Let us help your business flow.

    Geek Girl Publishing is a freelance business that offers various services including courses ranging from social media, WordPress, Hootsuite, and blogging. We also design WordPress websites, create marketing calendars, design media, and format ebooks...

    Top Services:

    • Web Development
    • Digital Marketing
    • Social Media Marketing
    Location
    Stamford, Connecticut
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    Under $1,000
  • Pop-Dot is a compelling, collaborative kind of marketing agency.

    Pop-Dot is a compelling, collaborative kind of marketing agency.

    Pop-Dot is a compelling, collaborative kind of marketing agency, working worldwide from our home-base in Madison, WI...

    Top Services:

    • SEO
    • Digital Marketing
    • Social Media Marketing
    Location
    Madison, Wisconsin
    Number of Employees
    50 - 99
  • Wake Up Your Brand!

    Wake Up Your Brand!

    Be the antidote to big-agency waste by streamlining the strategic and creative process, getting you to market faster with better results...

    Top Services:

    • Digital Marketing
    • SEO
    • Social Media Marketing
    Location
    Madison, Wisconsin
    Number of Employees
    50 - 99
  • 9 Clouds provides specialized services for digital advertising, marketing emails, website content, and search engine optimization for its partners in the automotive, healthcare and agricultural industries...

    Top Services:

    • SEO
    • Digital Marketing
    • Social Media Marketing
    Location
    Sioux Falls, South Dakota
    Number of Employees
    Under 49
  • Leaders in SEO and Digital Marketing

    Leaders in SEO and Digital Marketing

    Superpath offers digital marketing services that help home service companies generate leads on popular search engines, show up on AI search platforms and grow brand awareness through social media...

    Top Services:

    • Digital Marketing
    • SEO
    • Social Media Marketing
    Location
    Montgomery, Alabama
    Number of Employees
    100 - 249
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Celebrating over 20 years in business, Xynergy, Inc. has been building websites and creating online marketing solutions for companies, universities, hospitals, organizations, and government agencies since 1994...

    Top Services:

    • Web Development
    • Market Research
    • Social Media Marketing
    Location
    Santa Fe, New Mexico
    Number of Employees
    Under 49
  • Fractional marketing services for busy businesses

    Fractional marketing services for busy businesses

    Busy But Easy is a multi-channel digital marketing consulting agency based in the Philippines...

    Top Services:

    • Digital Marketing
    • Email Marketing
    • Social Media Marketing
    Location
    Pasig, Philippines
    Number of Employees
    Under 49
    Average Hourly Rate
    $45/hr
    Minimal Budget
    $1,000 - $10,000
  • Simrell Media is a full-service marketing, design, development, and production company based in Scranton, PA...

    Top Services:

    • Web Design
    • Web Development
    • Social Media Marketing
    Location
    Clarks Summit, Pennsylvania
    Number of Employees
    Under 49
  • Taking Visual Communication to New Heights

    Taking Visual Communication to New Heights

    Slate and Mortar helps businesses capture the audience's attention with stunning video content. Our award-winning full-service production process transforms ideas into engaging stories, bringing them to life on both television screens and social media platforms. We produce captivating videos that inspire...

    Top Services:

    • Digital Marketing
    • Video Production
    • Social Media Marketing
    Location
    Birmingham, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000

6 Frequently Asked Questions About Social Media Marketing Companies

What services do social media marketing companies provide?

Social media marketing companies provide a comprehensive range of services that span strategy development, content creation, and optimization. Here are some of their core services: 

  • Social media strategy 
  • Content creation 
  • Paid social 
  • Community management 
  • Influencer marketing 
  • Analytics and reporting 

Some companies also offer broader digital marketing services, including search engine optimization (SEO), paid media, email marketing, video marketing, public relations (PR), and landing page optimization. 

What social media channels should your business prioritize?

For business-to-business (B2B) organizations, LinkedIn is often a top priority, while X may also be useful, depending on your industry and whether real-time conversations matter to your brand. 

For business-to-consumer (B2C) brands targeting younger consumers, YouTube, Instagram, and TikTok are often stronger options. 

According to the Pew Research Center, 95% of 18-29-year-olds use YouTube, followed by Instagram at 80% and TikTok at 63%. 

A reputable social media marketing company should recommend a channel mix based on your goals, target audience behavior, and the type of content you can produce consistently. 

When should you partner with a content creator vs. an influencer?

Partner with a content creator for asset creation. Conversely, choose an influencer for the audience. Here are more details about the differences between each to help you with your decision: 

 Content CreatorInfluencer
Who are they?Experts in their specific field who create engaging and educational content for a specific topic, niche, or format Individuals with an established audience who can shape opinions and promote brands, products, or ideas
Content examples
  • Explanatory videos 
  • Blogs and articles 
  • Tutorials 
  • Branded visuals 
  • Product reviews 
  • Unboxing videos 
  • Sponsored posts 
  • Social media giveaways 
Best for
  • Building brand credibility in a niche 
  • Filling content gaps through reusable assets (video, blogs, and graphics) 
  • Quickly expanding brand reach  
  • Developing trust with a target audience 
  • Producing promotional organic content 

How to measure the ROI of your social media efforts?

To measure the return on investment of your social media efforts, first clarify the business outcome you want to achieve with your social media campaign. For example, generating leads, sales, or demo requests.  

Next, track key performance indicators (KPIs) tied to that goal, such as engagement rate, click-through rate, conversion rate, cost per lead, and return on ad spend (ROAS). Use attribution models, analytics tools, and UTM parameters to connect social activities to business results.   

Industry benchmarks can provide helpful context, but they vary by platform, industry, and methodology. Here are benchmarks from an Emplifi research report to help you gauge campaign performance: 

  • Instagram 
    • Median engagement rate: 16.9% 
    • Cost per mille (CPM): ~$2.50, with ad spend per account reaching $5,100 
  • Facebook 
    • Median engagement rate: 1.4%-2.5% 
    • CPM: ~$1.40-$1.70, with ad spend per account reaching $8,500-$11,200 
  • TikTok 
    • Median engagement rate: 27.6% 
    • CPM: ~$1.00-$1.30, with ad spend per account reaching $14,900 

How long until you see the results of your social media marketing campaigns?

Paid social campaigns generate results within a few days or weeks, but organic social media may take at least 3 months.  

For organic social media, you might see initial follower growth and engagement within the first few weeks of regular posting. After 1-3 months, your account may gain traction as content performance improves, and audience engagement becomes more consistent.  

By months 3-6, you may start producing qualified leads, stronger brand recall, and sales impact, especially for newer brands that are still building and refining their strategies.  

Paid media campaigns, by contrast, can generate visibility, traffic, and conversions within days or weeks, but long-term performance will depend on creative quality, targeting, budget, and optimization efforts.  

Ultimately, the time required to see meaningful results depends on your brand awareness, content quality, posting consistency, audience targeting, offer strength, and your broader marketing strategy. 

What are the top social media marketing companies?

We have curated a list of top social media companies on DesignRush across multiple price points, so you can identify a vendor within your budget. 

High budget: $50,000+
  • Major Tom 
  • Giant Marketers 
  • 3Q/DEPT 
Low budget: $25,000-$50,000
  • Bop Design 
  • WebFX 
  • Idea Marketing Group 

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About The Author and Expert Reviewer

Natasa Glikman is an experienced editor and content writer with over 10 years of experience in writing, editing, and translating articles across various topics, with a strong focus on marketing and advertising. At DesignRush, Natasa currently works as an editor, where she refines and enhances B2B content to ensure accuracy, clarity, and consistency across agency profiles and industry reports.

Mariana Delgado is the Head of Marketing at DesignRush, with more than ten years of experience across digital marketing, sales management, search, and video advertising. Since joining DesignRush, she has delivered 3× site-traffic growth and 2× growth in monthly revenue by building scalable, performance-led programs that connect acquisition, content, and brand across channels. Her campaigns have achieved a 5:1 ROAS.