The wrong social media companies can leave you with off-brand content, weak engagement, and wasted ad spend. Instead, browse our directory of vetted agencies that know how to turn posts into pipeline.

Discover the Best Social Media Marketing Agencies

12,235 Companies - Rankings updated: August 03, 2026

DesignRush evaluates each social media marketing agency for its expertise, proven results, and client reviews. Some listings may be paid.

  • We Grow Your Business by Supporting Your Marketing

    We Grow Your Business by Supporting Your Marketing

    We partner with corporate marketing departments and SME, working as an extension of their team to expand Marketing Capacity and skill set...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • Advertising
    • Branding
    • Graphic Design
    • Show more
    Location
    Coral Gables, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    Under $1,000
  • Publicize is a digital marketing and public relations firm for growing startups and tech companies...

    Top Services:

    • Social Media Marketing
    • Advertising
    • Content Marketing
    • Digital Marketing
    • Digital Services
    • Show more
    Location
    Medellin, Colombia
    Number of Employees
    50 - 99
    Minimal Budget
    $1,000 - $10,000
  • BUILT ON TRUST

    BUILT ON TRUST

    Weld is an independent digital agency. We use digital as a platform to create lasting connections between brands and people. Our specialty is design-led communication and digital execution but we've earned a reputation for doing great work across multiple categories...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • Content Marketing
    • Digital Services
    • Branding
    • Show more
    Location
    Salt Lake City, Utah
    Number of Employees
    Under 49
  • Web Design & Digital Marketing Agency

    Web Design & Digital Marketing Agency

    Sprout Media Lab is a full-service Web Design & Digital Marketing agency with offices in Raleigh, NC & Ormond Beach, FL...

    Top Services:

    • Social Media Marketing
    • Advertising
    • SEO
    • PPC
    • Digital Marketing
    • Show more
    Location
    Raleigh , North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • High-Quality, User-Friendly Websites

    High-Quality, User-Friendly Websites

    Profit Gate was founded in 1999. We build high-quality websites that are user-friendly and search engine-friendly...

    Top Services:

    • Social Media Marketing
    • Video Marketing
    • Digital Marketing
    • SEO
    • Video Production
    • Show more
    Location
    Clearwater, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Worlds No 1 Design Agency

    Worlds No 1 Design Agency

    Our mission is help brands to be relevant in the ecosystem digital through creativity, media and data...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • PPC
    • Web Design
    • Web Development
    • Show more
    Location
    San Jose, California
    Number of Employees
    100 - 249
    Average Hourly Rate
    $29/hr
    Minimal Budget
    Under $1,000
  • Growhaus Studio is a New Orleans-based digital marketing and design company. We offer support to small businesses in need of web design, graphic design, photography, videography, marketing strategy and digital marketing management services...

    Top Services:

    • Social Media Marketing
    • Email Marketing
    • Digital Marketing
    • Web Design
    • Web Development
    • Show more
    Location
    New Orleans, Louisiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Integrated Marketing, That Works!

    Integrated Marketing, That Works!

    K-Kom Marketing is a full-service integrated marketing communications company located just outside Milwaukee, WI. For over 30 years, K-Kom has partnered with diverse, local and national manufacturers, retailers and service-oriented businesses to deliver custom print, graphics, web, social and video marketing...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • SEO
    • PPC
    • Web Development
    • Show more
    Location
    Milwaukee, Wisconsin
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    Under $1,000
  • Creating better outcomes by design.

    Creating better outcomes by design.

    MojoMediaPros is a full-service digital agency. Our passion is helping entrepreneurs, early-stage startups, and corporate innovation teams to transform vision into tangible, consumable media that drives engagement and forms deeper customer relationships...

    Top Services:

    • Social Media Marketing
    • SEO
    • Digital Marketing
    • Graphic Design
    • Digital Services
    • Show more
    Location
    Nashville, Tennessee
    Number of Employees
    50 - 99
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
  • Affordable and effective web design and development

    Affordable and effective web design and development

    Our mission is to help every small business establish their presence on the internet. We make sure to price our services affordably and deliver a product that is both attractive and effective...

    Top Services:

    • Social Media Marketing
    • SEO
    • Web Design
    • Web Development
    • Graphic Design
    • Show more
    Location
    Louisville, Kentucky
    Number of Employees
    Under 49
    Average Hourly Rate
    $45/hr
    Minimal Budget
    $1,000 - $10,000
  • Enterprise Technologies To Accelerate Businesses.

    Enterprise Technologies To Accelerate Businesses.

    Momentum3 offers experienced software development services regarding specific technologies, business verticals, and third-party software solutions...

    Top Services:

    • Social Media Marketing
    • PPC
    • Web Development
    • Software Development
    • IT Services
    • Show more
    Location
    Tulsa, Oklahoma
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • TIVIUS DOOEL is a digital marketing agency specialized in video production, web design, photography, graphic design and social media marketing. Our clients are coming from USA, Europe and Middle East...

    Top Services:

    • Social Media Marketing
    • SEO
    • Digital Marketing
    • Video Production
    • Graphic Design
    • Show more
    Location
    Kavadarci, Macedonia
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $1,000 - $10,000
  • Thrive Web Designs is a professional web design firm located in Boise, Idaho...

    Top Services:

    • Social Media Marketing
    • SEO
    • Digital Marketing
    • Web Design
    • Web Development
    • Show more
    Location
    Boise, Idaho
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • We help local businesses achieve digital greatness.

    We help local businesses achieve digital greatness.

    We are a team of digital marketers, web developers, designers, content and search engine specialists who understand how the internet "thinks" and works. We have joined forces to create a full service internet marketing agency that utilizes the massive power of the internet for the benefit of our clients...

    Top Services:

    • Social Media Marketing
    • SEO
    • Content Marketing
    • Email Marketing
    • Web Development
    • Show more
    Location
    Springfield Lakes, Australia
    Number of Employees
    Under 49
  • ROI-Driven Digital Marketing That Delivers.

    ROI-Driven Digital Marketing That Delivers.

    Mizz Marketing is a full-service Digital Marketing Agency based in St. Louis, MO. We specialize in ROI-driven lead generation, and work with local small businesses to improve their online presence. Our main service offerings include Logo & Branding, Website Design, SEO, Facebook Ads, PPC, & CRM Software...

    Top Services:

    • Social Media Marketing
    • Logo Design
    • Branding
    • SEO
    • Web Design
    • Show more
    Location
    St. Louis, Missouri
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • Your Digital Marketing Partners

    We help businesses grow by using our proven C4 formula: Captivate > Convert > Close > Charm. Our core offerings include: Web Design, Digital Marketing, Inboung Marketing, Branding and Print Media. We are based out of Toronto, Ontario however we service our clients across Canada and U.S.A...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • SEO
    • Web Design
    • eCommerce Development
    • Show more
    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $95/hr
    Minimal Budget
    $1,000 - $10,000
  • Dallas Digital Marketing Services

    Dallas Digital Marketing Services

    Digital Media Ninja slices through the digital noise to put your business in the front-row seat. Schedule your free consultation today to start!...

    Top Services:

    • Social Media Marketing
    • Content Marketing
    • PPC
    • SEO
    • Digital Marketing
    • Show more
    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    $1,000 - $10,000
  • Simply Effective Website Design

    Simply Effective Website Design

    We want you to shine online! Whether you’re too busy for the website process, want to be 100% hands-on, or somewhere in between, we`re here to build you a website that helps you reach your business goals...

    Top Services:

    • Social Media Marketing
    • WordPress Website Design
    • SEO
    • Digital Marketing
    • Web Design
    • Show more
    Location
    Tacoma, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Creative Marketing for Business Growth.

    Creative Marketing for Business Growth.

    A relationship-driven design and marketing group specializing in branding, website design, social media management, marketing collateral, videography, SEO, and more...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • SEO
    • Web Development
    • Web Design
    • Show more
    Location
    Lubbock, Texas
    Number of Employees
    Under 49
  • SEO & Internet Marketing Excellence

    SEO & Internet Marketing Excellence

    Accelerated Global has been providing website design and SEO services to Florida businesses since 2001...

    Top Services:

    • Social Media Marketing
    • SEO
    • Digital Marketing
    • Web Design
    • Content Marketing
    • Show more
    Location
    Gainesville, Florida
    Number of Employees
    Under 49
  • AJ Marketing is leading marketing & advertising agency. AJ Marketing's mission is to help international companies to succeed in Asia...

    Top Services:

    • Social Media Marketing
    • Branding
    • Logo Design
    • Web Design
    • SEO
    • Show more
    Location
    Singapore, Singapore
    Number of Employees
    100 - 249
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
  • We build websites that move people to action and help you reach your goals.

    We build websites that move people to action and help you reach your goals.

    EvenVision crafts custom digital solutions, designs, builds & measures successes & experiences that hundreds of thousands love to use around the world...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • SEO
    • PPC
    • Web Design
    • Show more
    Location
    Seattle, Washington
    Number of Employees
    Under 49
  • Creating results-driven destination marketing

    Creating results-driven destination marketing

    Pilch + Barnet: Creating results-driven destination marketing since 2001. Whether you’re looking for a made-from-scratch website, social media help, an entirely new brand—or anything in between—P+B can help. Let’s see what we can build together...

    Top Services:

    • Social Media Marketing
    • SEO
    • Digital Marketing
    • Web Design
    • Web Development
    • Show more
    Location
    Madison, Wisconsin
    Number of Employees
    Under 49
  • Swift Solutions for Every Business Challenge

    Swift Solutions for Every Business Challenge

    Every business has challenges; we solve them by developing and crafting intelligent websites with strong first impressions, fresh and relevant content, and call to actions that work to increase prospect interaction...

    Top Services:

    • Social Media Marketing
    • Web Design
    • Video Production
    • eCommerce Development
    • Web Development
    • Show more
    Location
    Greenville, South Carolina
    Number of Employees
    Under 49
  • Helping small businesses make bold moves

    Helping small businesses make bold moves

    Going Bold Studio is a full service design and social media firm that specialize in branding, Squarespace website design, and social media services...

    Top Services:

    • Social Media Marketing
    • SEO
    • Branding
    • Logo Design
    • Web Design
    • Show more
    Location
    Tacoma, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • Celebrate Your Brand.

    Celebrate Your Brand.

    KCNY Design is a full service design company offering a variety of services to meet all of your marketing, design and technical needs...

    Top Services:

    • Social Media Marketing
    • SEO
    • Digital Marketing
    • Web Design
    • Web Development
    • Show more
    Location
    Syracuse, New York
    Number of Employees
    Under 49
  • Data-Driven Marketing

    Data-Driven Marketing

    At Bright Click, we believe that data-driven decision-making is key to success in digital marketing. We use a variety of metrics to inform our strategy, including website traffic, conversion rates, leads generated, and more...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • Email Marketing
    • SEO
    • Content Marketing
    • Show more
    Location
    Orlando, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
  • Strategic SEO Agency Hampshire & London. We help clients to BUILD PROMOTE CONVERT PROTECT their online brand...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • SEO
    • PPC
    • Web Development
    • Show more
    Location
    Southampton, United Kingdom
    Number of Employees
    Under 49
  • Telling Your Brand's Story

    Telling Your Brand's Story

    We give brands a chance to tell their stories, so our vision is to be at the forefront of helping companies understand branding services and teach them how to utilize each of our strategies...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • SEO
    • CRO
    • Web Design
    • Show more
    Location
    Greensboro, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • At Imagine It Studios, we level the playing field. Imagine the possibilities!...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • Web Design
    • SEO
    • Email Marketing
    • Show more
    Location
    McAllen, Texas
    Number of Employees
    Under 49
  • Smart Work That Counts

    Smart Work That Counts

    Catalyst Marketing Company create getaway plans. Not the plans needed for a bank heist, but getaway plans for people to escape their daily routine. Catalyst Marketing Company are experts in showing your customers how to escape the ordinary - to get out and experience life...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • PPC
    • Branding
    • Media Buying
    • Show more
    Location
    Fresno, California
    Number of Employees
    50 - 99
  • Creating Brands That Thrive

    Creating Brands That Thrive

    Thread Marketing Group is an agency comprised of strategic specialists; experts in branding, communications technology, digital advertising, public/media relations, inbound marketing, and social media...

    Top Services:

    • Social Media Marketing
    • SEO
    • Web Development
    • Branding
    • Public Relations
    • Show more
    Location
    Toledo, Ohio
    Number of Employees
    Under 49
  • Marketing & Communications Agency

    Marketing & Communications Agency

    360 Marketing & PR is a full-service agency specializing in integrated marketing communications and PR services. Visit our website for more information...

    Top Services:

    • Social Media Marketing
    • PPC
    • SEO
    • Web Design
    • Reputation Management
    • Show more
    Location
    Camden, New Jersey
    Number of Employees
    Under 49
  • Website Design, SEO, Marketing & More.

    Website Design, SEO, Marketing & More.

    SWFL Media Consultants design industry leading websites, supply all the online tools you'll need to succeed, and get you found online...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • Web Design
    • SEO
    • PPC
    • Show more
    Location
    Cape Coral, Florida
    Number of Employees
    Under 49
  • Tailored Marketing to Elevate Your Business

    Tailored Marketing to Elevate Your Business

    Edge Digital Agency provides companies with the best mix of materials to enhance their digital presence. We provide solutions and strategies to develop our client's digital marketing efforts and support growth and sales...

    Top Services:

    • Social Media Marketing
    • SEO
    • Digital Marketing
    • PPC
    • Email Marketing
    • Show more
    Location
    Panama City, Florida
    Number of Employees
    Under 49
  • Social Media Excellence

    Social Media Excellence

    Punch Up Digital offers services such as Website Design, SEO, Digital Marketing focused on playing a role in the success of your small and growing business...

    Top Services:

    • Social Media Marketing
    • Web Design
    • Web Development
    • PPC
    • SEO
    • Show more
    Location
    Panama City, Florida
    Number of Employees
    Under 49
  • AJ Singer Studios

    AJ Singer Studios

    Our goal is to enable small and medium businesses and nonprofits to use Internet technology to achieve their business goals. This can include design for print and web including websites, landing pages for Facebook, and backgrounds for Twitter. It can include social media campaigns that focus on measurable and...

    Top Services:

    • Social Media Marketing
    • Email Marketing
    • SEO
    • Web Development
    • Web Design
    • Show more
    Location
    Savannah, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $145/hr
    Minimal Budget
    $1,000 - $10,000
  • Marketing Beyond Limits

    Marketing Beyond Limits

    Out Of Bounds is a full-service advertising agency specializing in the outdoor recreation industry...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • SEO
    • Advertising
    • Video Production
    • Show more
    Location
    Ogden, Utah
    Number of Employees
    Under 49
  • Marketing & Advertising Agency

    Marketing & Advertising Agency

    AE Digital Marketing & Advertising Agency has offices in South Bend IN and Chicago Illinois. We offer SEO solutions ( search engine optimization), website design services, website conversion optimization, social media advertising, online advertising, email marketing, and internet marketing consulting...

    Top Services:

    • Social Media Marketing
    • SEO
    • Digital Marketing
    • Email Marketing
    • CRO
    • Show more
    Location
    South Bend, Indiana
    Number of Employees
    Under 49
  • "Your One-Stop Shop for ALL Your Online Marketing Needs"

    "Your One-Stop Shop for ALL Your Online Marketing Needs"

    Premiere Social Media is a digital marketing agency located in Mesa, Arizona, helping businesses build credibility and improve their online presence. We offer all forms of online marketing worldwide. We also have networking groups throughout Arizona. We are your one-stop shop for digital marketing...

    Top Services:

    • Social Media Marketing
    • Web Design
    • SEO
    • PPC
    • Digital Marketing
    • Show more
    Location
    Mesa, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
  • A Blend Of Innovation + Creativity for Engaging Customer Experience

    A Blend Of Innovation + Creativity for Engaging Customer Experience

    Skies Fall leverages innovative media and influential forces to produce positive, tangible results while fostering meaningful connections...

    Top Services:

    • Social Media Marketing
    • Branding
    • Digital Marketing
    • Event Marketing
    • Video Production
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $10,000 - $25,000
  • World-Class Digital Marketing Agency for Your Needs

    World-Class Digital Marketing Agency for Your Needs

    Strike Digital's impressive track record includes work with more than 2,500 companies across the globe. Together they've driven an extraordinary €85 million in revenue — all from managing a staggering €20 million in advertising spend!...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • PPC
    • Advertising
    • Branding
    • Show more
    Location
    Dublin, Ireland
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Above and Beyond

    Above and Beyond

    Good Game Global is your go-to source for any and all of your esports needs. From organizing tournaments to streaming live, creating content or collaborating with gaming influencers - they do it all! Whether you want to organize a collegiate league, run a corporate tournament or promote an employer brand in...

    Top Services:

    • Social Media Marketing
    • Content Marketing
    • Event Marketing
    • Digital Marketing
    • Video Production
    • Show more
    Location
    Zagreb, Croatia
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $10,000 - $25,000
  • Ideas That Leave A Mark; Impact That Lasts

    Ideas That Leave A Mark; Impact That Lasts

    Spitball distinguishes itself by bring an innovative, bold outlook to projects. We understand that every brand comes with unique opportunities and obstacles. In order to help them thrive, we work as fearlessly imaginative instigators of change who invite our clients on a collaborative journey towards success...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • Advertising
    • Branding
    • Web Design
    • Show more
    Location
    Red Bank, New Jersey
    Number of Employees
    Under 49
  • Data-Driven Solutions for Measurable Success

    Data-Driven Solutions for Measurable Success

    Svitsoft has the knowledge and resources to provide companies with the key ingredients for success. We maximize business performance through our advanced digital marketing strategies, setting businesses up for a bright future ahead!...

    Top Services:

    • Social Media Marketing
    • Content Marketing
    • Digital Marketing
    • PPC
    • Advertising
    • Show more
    Location
    Kyiv, Ukraine
    Number of Employees
    100 - 249
    Average Hourly Rate
    $49/hr
    Minimal Budget
    $1,000 - $10,000
  • Communication Evolved.

    Communication Evolved.

    Prilika Group has emerged as a result of the flourishing success journey of Prilika communication over the years since 2015. With social network administration at its core, our services extended further with an array of options like media lease, PR activities implementation, and event management, along with...

    Top Services:

    • Social Media Marketing
    • Content Marketing
    • Digital Marketing
    • Advertising
    • Logo Design
    • Show more
    Location
    Zagreb, Croatia
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $25,000 - $50,000
  • Convert Visitors to Long-Term Customers

    Convert Visitors to Long-Term Customers

    Wolfhound Interactive, spearheaded by CEO Brian Lewis, has helped clients see tremendous growth in sales and profits over the past 18 years. We specialize in conversion optimization and UX strategy & design, A/B testing and paid media optimization. Our team of experts has a knack for turning client's digital...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • CRO
    • Advertising
    • PPC
    • Show more
    Location
    San Diego, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Stay Relevant

    Stay Relevant

    For eight remarkable years, Heard Agency has pushed the boundaries of innovation in its industry. Our independent collective is a full-service boutique agency that handles everything under one roof. We guarantee consistency, convenience and confidence to make sure your experience with us runs as smoothly as...

    Top Services:

    • Social Media Marketing
    • Advertising
    • PPC
    • Digital Marketing
    • SEO
    • Show more
    Location
    Sydney, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $25,000 - $50,000
  • Realizing your vision

    Realizing your vision

    10 Pound Gorilla works with you to develop a dynamic online presence that capitalizes on the latest web and business technologies. With our expertise, we uncover strategic opportunities that unlock great savings and help maximize your website's ROI without compromising quality or performance...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • SEO
    • PPC
    • Web Development
    • Show more
    Location
    Golden, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
  • Gearing You Up for Success

    Gearing You Up for Success

    eSterling is passionate about crafting attractive and effective websites that help businesses gain a competitive edge. Our 20 years in business and expert team members have gained us extensive knowledge to draw upon to help businesses succeed and create strong client relationships...

    Top Services:

    • Social Media Marketing
    • PPC
    • SEO
    • Digital Marketing
    • Web Design
    • Show more
    Location
    Birmingham, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000

6 Frequently Asked Questions About Social Media Marketing Companies

What services do social media marketing companies provide?

Social media marketing companies provide a comprehensive range of services that span strategy development, content creation, and optimization. Here are some of their core services: 

  • Social media strategy 
  • Content creation 
  • Paid social 
  • Community management 
  • Influencer marketing 
  • Analytics and reporting 

Some companies also offer broader digital marketing services, including search engine optimization (SEO), paid media, email marketing, video marketing, public relations (PR), and landing page optimization. 

What social media channels should your business prioritize?

For business-to-business (B2B) organizations, LinkedIn is often a top priority, while X may also be useful, depending on your industry and whether real-time conversations matter to your brand. 

For business-to-consumer (B2C) brands targeting younger consumers, YouTube, Instagram, and TikTok are often stronger options. 

According to the Pew Research Center, 95% of 18-29-year-olds use YouTube, followed by Instagram at 80% and TikTok at 63%. 

A reputable social media marketing company should recommend a channel mix based on your goals, target audience behavior, and the type of content you can produce consistently. 

When should you partner with a content creator vs. an influencer?

Partner with a content creator for asset creation. Conversely, choose an influencer for the audience. Here are more details about the differences between each to help you with your decision: 

 Content CreatorInfluencer
Who are they?Experts in their specific field who create engaging and educational content for a specific topic, niche, or format Individuals with an established audience who can shape opinions and promote brands, products, or ideas
Content examples
  • Explanatory videos 
  • Blogs and articles 
  • Tutorials 
  • Branded visuals 
  • Product reviews 
  • Unboxing videos 
  • Sponsored posts 
  • Social media giveaways 
Best for
  • Building brand credibility in a niche 
  • Filling content gaps through reusable assets (video, blogs, and graphics) 
  • Quickly expanding brand reach  
  • Developing trust with a target audience 
  • Producing promotional organic content 

How to measure the ROI of your social media efforts?

To measure the return on investment of your social media efforts, first clarify the business outcome you want to achieve with your social media campaign. For example, generating leads, sales, or demo requests.  

Next, track key performance indicators (KPIs) tied to that goal, such as engagement rate, click-through rate, conversion rate, cost per lead, and return on ad spend (ROAS). Use attribution models, analytics tools, and UTM parameters to connect social activities to business results.   

Industry benchmarks can provide helpful context, but they vary by platform, industry, and methodology. Here are benchmarks from an Emplifi research report to help you gauge campaign performance: 

  • Instagram 
    • Median engagement rate: 16.9% 
    • Cost per mille (CPM): ~$2.50, with ad spend per account reaching $5,100 
  • Facebook 
    • Median engagement rate: 1.4%-2.5% 
    • CPM: ~$1.40-$1.70, with ad spend per account reaching $8,500-$11,200 
  • TikTok 
    • Median engagement rate: 27.6% 
    • CPM: ~$1.00-$1.30, with ad spend per account reaching $14,900 

How long until you see the results of your social media marketing campaigns?

Paid social campaigns generate results within a few days or weeks, but organic social media may take at least 3 months.  

For organic social media, you might see initial follower growth and engagement within the first few weeks of regular posting. After 1-3 months, your account may gain traction as content performance improves, and audience engagement becomes more consistent.  

By months 3-6, you may start producing qualified leads, stronger brand recall, and sales impact, especially for newer brands that are still building and refining their strategies.  

Paid media campaigns, by contrast, can generate visibility, traffic, and conversions within days or weeks, but long-term performance will depend on creative quality, targeting, budget, and optimization efforts.  

Ultimately, the time required to see meaningful results depends on your brand awareness, content quality, posting consistency, audience targeting, offer strength, and your broader marketing strategy. 

What are the top social media marketing companies?

We have curated a list of top social media companies on DesignRush across multiple price points, so you can identify a vendor within your budget. 

High budget: $50,000+
  • Major Tom 
  • Giant Marketers 
  • 3Q/DEPT 
Low budget: $25,000-$50,000
  • Bop Design 
  • WebFX 
  • Idea Marketing Group 

Beyond budget, our agency directory allows you to filter agency profiles by location, area of expertise, agency reviews, client types, team size, and hourly rates. 

About The Author and Expert Reviewer

Natasa Glikman is an experienced editor and content writer with over 10 years of experience in writing, editing, and translating articles across various topics, with a strong focus on marketing and advertising. At DesignRush, Natasa currently works as an editor, where she refines and enhances B2B content to ensure accuracy, clarity, and consistency across agency profiles and industry reports.

Mariana Delgado is the Head of Marketing at DesignRush, with more than ten years of experience across digital marketing, sales management, search, and video advertising. Since joining DesignRush, she has delivered 3× site-traffic growth and 2× growth in monthly revenue by building scalable, performance-led programs that connect acquisition, content, and brand across channels. Her campaigns have achieved a 5:1 ROAS.