DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

138 Companies - Rankings updated: September 06, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

Health Care × Under $1,000 ×
  • Setting the Southwest Standard.

    Zia Media Group is the marketing department for any small, and up to enterprise level businesses...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • SEO
    • Web Design
    • Branding
    • Show more
    Location
    Farmington, New Mexico
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    Under $1,000
  • Lets Elevate Your Brand To New Heights

    Fortitude Creative is a Charlotte-based branding and marketing agency specializing in home service businesses, helping them grow through strategic design, SEO, and digital marketing. With over 20 years of experience, the agency delivers integrated solutionsfrom branding and print to PPC and videothat boost...

    Top Services:

    • Creative Services
    • Design Services
    • Print Design
    • Web Design
    • SEO
    • Show more
    Location
    Charlotte, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    Under $1,000
  • Driving Digital Growth Through Innovation

    Digia is a digital agency that helps businesses strengthen their online presence through web development, digital marketing, branding, and technology-driven solutions. The agency focuses on creating effective digital experiences that enhance visibility, engagement, and business growth...

    Top Services:

    • Digital Strategy
    • Web Design
    • Digital Services
    • Branding
    • SEO
    • Show more
    Location
    Nabeul‎, Tunisia
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Unleash Digital Magic | Best SEO Agency in India

    Rank Spiders is a pioneering digital marketing agency dedicated to enabling businesses to excel in an interconnected landscape. Our commitment extends beyond conventional strategies, delivering avant-garde solutions to enhance brand exposure, generate leads, and drive sales...

    Top Services:

    • Digital Marketing
    • SEO
    • PPC
    • Content Marketing
    • Event Marketing
    • Show more
    Location
    Mohali, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Marketing Done Better

    Icovy Marketing specilizes in bridging the gap between sales and marketing departments. Ensuring that we structure a plan that is a perfect fit for your goals both in the short and long term...

    Top Services:

    • Social Media Marketing
    • PPC
    • Digital Marketing
    • Web Development
    • Web Design
    • Show more
    Location
    Clearfield, Utah
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
  • Marketing Impact, Knockout Results

    Your one-stop shop for marketing savvy, graphic creativity, and eye-catching print.  We can demonstrate that with our assortment of resources and skills. We've put up a professional and determined team at our Alpharetta marketing agency with everything you need to make your brand stand out...

    Top Services:

    • Digital Marketing
    • Content Marketing
    • SEO
    • Email Marketing
    • Print Design
    • Show more
    Location
    Alpharetta, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
  • I consider page two of Google search results, the dark web.

    ER Social Marketing assists companies in boosting sales and expanding their offerings. I focus intently on my clients' marketing campaigns and strategies, ensuring a personalized experience that sets me apart. t ER Social Marketing, every client receives individual attention. Your success is my driving force...

    Top Services:

    • Web Design
    • Social Media Marketing
    • Email Marketing
    • SEO
    • WordPress Website Design
    • Show more
    Location
    Point Pleasant, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $45/hr
    Minimal Budget
    Under $1,000
  • Advertising for TV, Print and Online

    Aurora Media is a seasoned advertising agency and design studio that boasts over a decade of expertise in crafting TV commercials, corporate videos, marketing campaigns, and promotional content for both UK and global markets...

    Top Services:

    • Advertising
    • Graphic Design
    • Video Marketing
    • Social Media Marketing
    • Digital Marketing
    • Show more
    Location
    Bristol, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • Elevate Your Business

    We provide complete digital marketing solutions designed to help your business grow online. With a data-driven and result-focused approach, we ensure your brand achieves long-term visibility, credibility, and success in the digital world...

    Top Services:

    • Digital Services
    • PPC
    • SEO
    • Digital Marketing
    • Social Media Marketing
    • Show more
    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    Under $1,000
  • Morphose is a hybrid between a consulting firm and a marketing agency, dedicated to shaping brands through strategic thinking and captivating digital experiences. Inspired by its name, derived from the Greek word for giving form, the agency focuses on transforming ideas into impactful, visually distinctive...

    Top Services:

    • Digital Services
    • Graphic Design
    • Logo Design
    Location
    Paris, France
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • Crafting stories that connect and captivate

    Creative and digital media solutions for entertainment and advertising. Online and offline media supports, print and publicity supports, strategies, and stories to reach out; creative support for any range of media requirements. Assistance in release and publicity campaigns...

    Top Services:

    • Video Production
    • Branding
    • Creative Services
    • Audio Production
    • Print Design
    • Show more
    Location
    Kochi, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    Under $1,000
  • Your Creative Digital Marketing Partner

    At Media Elves, were a dynamic digital agency offering social media marketing, web development, PPC ads, and video production Your one-stop shop for all marketing needs...

    Top Services:

    • Video Production
    • Social Media Marketing
    • Branding
    • Graphic Design
    • SEO
    • Show more
    Location
    Islamabad, Pakistan
    Number of Employees
    50 - 99
    Average Hourly Rate
    $15/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Tell Your Brand Story Loud!

    Graptive Design Pvt Ltd is a team of thinkers, visualizers, designers, and creators dedicated to crafting beautiful brands. As a close-knit family of professional designers and art directors, we specialize in helping businesses stand out with unique and strong identities, ensuring your brand story is told...

    Top Services:

    • Logo Design
    • Branding
    • Package Design
    • Graphic Design
    • Print Design
    • Show more
    Location
    Noida, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • Empowering Brands with Smart Digital Strategies.

    At AdsparkSocial, we empower brands to thrive in the digital age with innovative marketing strategies and web development solutions. From social media management to performance-driven marketing and e-commerce growth, our team creates impactful campaigns that deliver measurable results. Partner with us to...

    Top Services:

    • Web Development
    • Social Media Marketing
    • Digital Marketing
    • Video Production
    • Branding
    • Show more
    Location
    Padur, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $5/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed
  • Fearless, Authentic Marketing

    Haris&Co is a digital marketing agency based in kozhikkod,Kerala,that has rapidly gained recognition for its innovative approach and outstanding outcomes...

    Top Services:

    • Digital Marketing
    • SEO
    • Social Media Marketing
    • PPC
    • Graphic Design
    • Show more
    Location
    Kozhikode, India
    Number of Employees
    50 - 99
    Minimal Budget
    Under $1,000
  • Let Your Brand Shine with Shine Well Dig. Sol.

     We are an Award-Winning team of Google Certified Digital Marketers who are passionate to drive revenue growth and traffic to online businesses. We have partnered with 150+ businesses from across India and abroad. With a trusted client base of small, medium & large businesses, we know what's best for your...

    Top Services:

    • Digital Services
    • Graphic Design
    • Video Production
    • Branding
    • Creative Services
    • Show more
    Location
    Bengaluru, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Grow Your Business.

    Lab Darshi is committed to elevating your digital presence and advancing your business through our Digital Marketing Services. With a team of dedicated and experienced social media experts, we harness the power of social platforms to connect with your target audience effectively and drive growth...

    Top Services:

    • Graphic Design
    • Video Production
    • Web Design
    • Digital Marketing
    • Social Media Marketing
    • Show more
    Location
    Gurgaon, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $12/hr
    Minimal Budget
    Under $1,000
  • Developing customized strategies that help clients achieve their goals.

    "Digiverse Era is a leading website design and digital marketing agency located in Gurgaon, Haryana. The Founder and CEO of Digiverse Era is Vaibhav Sharma With a dedicated team of skilled professionals, including web designers, developers, content creators, and marketers...

    Top Services:

    • Graphic Design
    • Video Production
    • Logo Design
    • Design Services
    • eCommerce Development
    • Show more
    Location
    Gurgaon, India
    Number of Employees
    50 - 99
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Welcome To The Next Level

    Abnex Softech is an IT Staff Augmentation Service Providing Agency. We have talented developers and designers to help design and develop anything in almost every technology...

    Top Services:

    • Graphic Design
    • Video Production
    • Logo Design
    • Web Design
    • Web Development
    • Show more
    Location
    Ahmedabad, India
    Number of Employees
    50 - 99
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
  • Only Spell To Go Digital

    TheDigiSpell is a results-driven Digital Marketing Agency in Ghaziabad, India. We help businesses grow online with expert SEO, Social Media Marketing, Google Ads (PPC), Website Development, Content Marketing, Email Marketing, and Online Reputation Management services. Our certified team creates customized...

    Top Services:

    • Digital Services
    • Video Production
    • Web Design
    • WordPress Website Design
    • eCommerce Development
    • Show more
    Location
    Ghaziabad, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • Catalysing Growth

    Founded in 2022, Codemarine Technologies is a forward-thinking software development company dedicated to delivering innovative and tailored digital solutions to businesses worldwide. With a team of highly skilled IT experts, we specialize in custom software development, web design, mobile app design, and...

    Top Services:

    • Web Design
    • Web Development
    • Video Production
    • Mobile App Development
    • SEO
    • Show more
    Location
    Agra, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
  • Great Story Marketing For Great B2B SMEs

    Hootbox Unltd is a digital marketing agency and consultancy dedicated to helping vision-driven small businesses grow and create meaningful impact. Their mission is to deliver real value to customers while enabling businesses to achieve scalable and sustainable growth...

    Top Services:

    • Branding
    • Content Marketing
    • Digital Marketing
    • Graphic Design
    • Social Media Marketing
    • Show more
    Location
    Mumbai, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Transforming brands with Creativity

    Discover the power of digital advertising with A2C Digital Ads. We specialize in creating engaging digital content and implementing effective marketing strategies to help your business thrive in the digital world. With our expertise and innovative approach, we can elevate your brand and reach your target...

    Top Services:

    • Branding
    • Package Design
    • Video Production
    • UI/UX Design
    • eCommerce Development
    • Show more
    Location
    Bengaluru, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Minted For The Digital Age

    Welcome to ScrollMint where your ideas come to life. In a world where online presence in no more optional, we found ScrollMint with a clear purpose: to bridge the gap for businesses. We saw countless entrepreneurs with incredible ideas struggling to navigate the complexities of Digital Marketing. At...

    Top Services:

    • Digital Services
    • Creative Services
    • Video Production
    • Graphic Design
    • Web Design
    • Show more
    Location
    Jaipur, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • We Make Your Digital World Sizzle.

    ArdourWe is a dynamic full-service digital marketing agency, specializing in comprehensive solutions that drive online visibility and business growth...

    Top Services:

    • Web Development
    • WordPress Website Design
    • Digital Marketing
    • SEO
    • Affiliate Marketing
    • Show more
    Location
    Mumbai, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Grow Your Business To Next Level

    Imborn Digital is a Nagpur-based digital marketing agency offering full-stack, ROI-driven solutions powered by strategy and AI. The agency helps businesses grow their online presence, generate leads, and achieve measurable results through customized digital marketing services...

    Top Services:

    • Web Development
    • Graphic Design
    • Social Media Marketing
    • Video Production
    • PPC
    • Show more
    Location
    Nagpur, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    Under $1,000
  • Where Business Meets Design

    Litmus Ink is a design-centric firm building result-oriented communication across different channels of Design, Tech and Films. We promose to deliver excellence in our assignments as we do for our diverse clientele which ranges from Fortune 500 companies to global NGOs to prestigious research and academic...

    Top Services:

    • Graphic Design
    • Print Design
    • Branding
    • Video Production
    • Package Design
    • Show more
    Location
    Gurgaon, India
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Turning Clicks Into Customers

    Swas Digi Media is a Hyderabad based digital marketing agency focused on performance and measurable results. We specialize in SEO, Google Ads, and social media marketing to help businesses generate qualified leads and scale efficiently...

    Top Services:

    • Digital Marketing
    • SEO
    • Web Development
    • Video Production
    • Graphic Design
    • Show more
    Location
    Hyderabad, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
  • One Stop Graphic Solutions Provider Agency

    Contact us for any type of Graphic, Video, Animation and Illustration related requirement. Happy to Help. Logo, Banner, Flyer, Brochure, Business Profile PPT, Packaging design, Custom Stickers, Standee, Custom Character, Social Media Creatives, Marketing Material, Video, Video editing, Animation, GIF...

    Top Services:

    • Package Design
    • Logo Design
    • Graphic Design
    • Branding
    • Video Production
    • Show more
    Location
    Ghaziabad, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $6/hr
    Minimal Budget
    Under $1,000
  • Building Trust-Driven Hospital & Doctor Brands

    Redwud Creations is a digital solutions agency empowering businesses and healthcare brands with impactful strategies. We specialize in digital marketing, branding, and design to help organizations connect effectively with their audience...

    Top Services:

    • Web Design
    • Digital Marketing
    • Advertising
    • Public Relations
    • Media Buying
    • Show more
    Location
    Chennai, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • Orbiting Businesses Into The Digital Future

    Orbixa Digital is a results-driven digital agency based in Gurugram, India, specializing in website development, digital marketing, SEO, and AI automation solutions. We help businesses, schools, and startups build a strong online presence, generate leads, and grow faster with modern, user-friendly, and...

    Top Services:

    • Web Development
    • Social Media Marketing
    • AI Development
    • Software Development
    • Mobile App Development
    • Show more
    Location
    Gurgaon, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $10/hr
    Minimal Budget
    Under $1,000
  • A Pro Marketing Agency.

    At VIA Digital, we approach our work with a distinct methodology, prioritizing both customer satisfaction and the development of an exceptional portfolio. Our belief is that the projects we deliver should speak volumes about our organization, highlighting our commitment to design, content, innovation, and...

    Top Services:

    • Digital Services
    • WordPress Website Design
    • eCommerce Development
    • Content Marketing
    • Digital Marketing
    • Show more
    Location
    Mumbai, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • Transforming Brands With Stunning Web Design & Graphic Design

    We offer professional website designing services in Chandigarh, including creative, mobile-residential and SEO-Friendly Design. Our expert team is a specialist in WordPress, Shopify and Custom websites, which are designed to increase sharp, user-friendly and your online Presence...

    Top Services:

    • Web Development
    • WordPress Website Design
    • eCommerce Development
    • Logo Design
    • Web Design
    • Show more
    Location
    Chandigarh, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $10/hr
    Minimal Budget
    Under $1,000
  • Your Digital Marketing Growth Partner

    At ScaleUp Marketing Solutions, we combine SEO, content, and multi-platform marketing to help your brand rank higher, reach the right audience, and convert better. From Google to LinkedIn, YouTube to Quora, we create strategies that turn attention into results...

    Top Services:

    • SEO
    • Social Media Marketing
    • Logo Design
    • Branding
    • Graphic Design
    • Show more
    Location
    Bengaluru, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    Under $1,000
  • Multiple Thoughts but Unified Approach

    We turn clicks into customers with smart, data-driven digital strategies. Growth-focused marketing and web solutions designed to scale your business faster. Digital Solutions for all your needs! Custom Software Applications to Digital Assets, cutting-edge technology driven Solutions!...

    Top Services:

    • Web Development
    • Digital Marketing
    • SEO
    • Social Media Marketing
    • PPC
    • Show more
    Location
    Chennai, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $7/hr
    Minimal Budget
    Under $1,000
  • Building Websites That Create First Impressions

    Siliguri Web Design is a full-service web design and digital solutions company specializing in responsive websites, graphic design, branding, digital marketing, and multimedia services. With over 14 years of experience, the company helps businesses create strong digital identities through visually appealing...

    Top Services:

    • Graphic Design
    • Web Design
    • Web Development
    • SEO
    • Mobile App Development
    • Show more
    Location
    Siliguri, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $10/hr
    Minimal Budget
    Under $1,000
  • Innovation Driven Transformation

    Eminenture Technologies is one of the topmost NASSCOM-certified tech companies from India that have been making moving ahead of the curve through web business easier than ever...

    Top Services:

    • Logo Design
    • Graphic Design
    • Web Design
    • eCommerce Development
    • Digital Marketing
    • Show more
    Location
    Delhi, India
    Number of Employees
    100 - 249
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
  • IT Solutions And Business Consultancy

    CoregenX is your all-sector growth partner delivering high-performance web, app, ecommerce, and marketing solutions, with proven mastery in healthcare branding and digital transformation. CoregenX is your trusted growth partner across industries, providing high-performance web, app, e-commerce, and marketing...

    Top Services:

    • Web Design
    • Web Development
    • eCommerce Development
    • Mobile App Development
    • Social Media Marketing
    • Show more
    Location
    Sodala, India
    Number of Employees
    50 - 99
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

Goal Ideal Length Example
Brand awareness and social media engagement <1 minute  Promotional videos, product teasers, and brand videos
Educational videos  1-5 minutes Explainer videos and product demos
Training videos  30+ minutes Webinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

  1080p (Full HD) 4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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