Standout Features:
- Sleek and minimalist
- Blue and white color palette
- Legible, sans-serif typography
WELT crafted a sleek print design for Centar-riba d.o.o., Zagreb, one of Croatia's most prominent and best fish suppliers. This design harmoniously ties into a newly developed brand identity, reflecting the company’s strong connection to water and the central role of fish in its business.
At the heart of the Centar-riba's print design is its striking new logo — a combination of stylized "C" and "R" letters, interconnected by a black dot symbolizing fish and focus.
This layout highlights the logo, placing it prominently on a flat, uncluttered background with ample free space. This approach enhances the brand’s identity and ensures that each piece of collateral becomes a visual ambassador of the company.
The color blue takes center stage in the logo and throughout the various print designs, effectively communicating the brand’s connection to water. The choice of blue reinforces trust and reliability while echoing the freshness and purity associated with the seafood industry.
To ensure optimal readability, the print design employs a modern, sans-serif typeface that delivers information clearly and efficiently. Essential contact details, including email, phone numbers, location, and website, are easy to locate and understand, allowing interested clients to connect with the company.
