Searching for a credible B2B PPC agency to drive high-quality leads and conversions to your business? Browse our list of top B2B PPC companies, verified via a range of services, awards and recognitions, portfolios, industry reputation, pricing, and client reviews. Use our filters to refine your search by location, pricing, team size, and other criteria.
We have compiled this list of top 10 B2B PPC agencies after analysing the case studies, services, pricing, and team expertise of over 1,000 companies. Explore each agency’s specialization and success stories to commence your search.
The Number 1 B2B PPC Agency as Selected by DesignRush Is...
Notable clients: Congruity360, Zoominfo, Sendoso, Chili Piper, New Relic
Directive is a B2B PPC agency specializing in high-performance paid media strategies that drive qualified traffic and revenue. The company uses deep audience targeting, total addressable market (TAM) modeling, data-backed ad spend allocation, and continuous optimization to maximize pipeline growth. Through its expertise in paid search, account-based marketing (ABM), and retargeting tactics, it helps businesses reduce ad spend waste and capture high-intent buyers. Directive invests $2.2 million annually in research and development, testing all marketing tactics before endorsing them to clients.
Directive Success Story
Challenge: Software company Congruity360 struggled to maintain a steady pipeline from organic traffic alone, as its website had low conversion rates. It needed a comprehensive strategy to grow leads and meet its goal of 150 booked meetings within one business year.
Solution: Directive revamped Congruity360's site architecture for better conversion and launched paid media campaigns, including LinkedIn Conversation Ads. The B2B PPC company expanded the site’s resource center with JTBD (Jobs to Be Done)-targeted content and used specific personas for both organic and paid campaigns.
Results: The paid strategy and specialized content led to a 50% increase in organic leads year-over-year (YoY), an 83% reduction in cost per sales qualified lead (SQL), and a 75% increase in SQLs. The campaigns also exceeded the original lead generation goals by nearly 500%.
B2B PPC agency TripleDart caters primarily to SaaS companies, helping them drive pipeline growth and maximize ROI. Its suite of services includes paid search, pad social, ad creative, landing pages optimization, conversion tracking and reporting, competitor analysis, and campaign strategy and management. The agency has a proven track record of delivering 3x revenue for every dollar spent on ads and generating over 100,000 SQLs for SaaS clients. Its team of 50+ paid media specialists and marketing experts uses tested playbooks to optimize and scale campaigns effectively, with their specialty extending to Google, LinkedIn, and Meta ads.
TripleDart Success Story
Challenge: Media asset management company ImageKit struggled with high customer acquisition costs, with its cost per SQL (CPSQL) standing at $1,500, which the company sought to reduce. It also faced low conversion rates due to poor quality leads and outdated account structures that were driving up costs and limiting campaign effectiveness.
Solution: Improving the client's CPSQL, SAL (sales accepted lead), and MQL (marketing qualified leads) was central to TripleDart's strategy, with priority on account hygiene, addressing structural issues, and optimizing ad spend. The B2B PPC agency also expanded ImageKit’s focus to new customer categories and refined lead quality by targeting higher-value prospects while minimizing wasted spend on irrelevant leads.
Results: ImageKit successfully reduced its CPSQL from $1,500 to $900. The client’s SAL also saw a 40% improvement as more high-quality leads entered the sales pipeline. The campaign also generated 20 new MQLs through the category expansion.
NinjaPromo helps businesses amplify their reach and boost ROI through expertly managed pay-per-click campaigns. Specializing in a B2B PPC, its portfolio covers keyword research, campaign management, search and social advertising, display advertising, and content creation. With a focus on targeting qualified leads and optimizing ad spend, NinjaPromo uses multiple platforms like Google, LinkedIn, and Facebook to capture leads and drive conversions. Its team ensures every campaign is finely tuned to maximize return on ad spend (ROAS) and achieve set objectives.
NinjaPromo Success Story
Challenge: Insurtech company DiscoverMarket needed to improve lead generation and conversion rates across its hospitality segment. The company tasked NinjaPromo with creating a new landing page, PPC campaign, and CRO strategies to boost conversions from online ads.
Solution: NinjaPromo developed a comprehensive strategy covering PPC campaign management, landing page design, and CRO techniques. The team used Google and LinkedIn ads to target key stakeholders in the hospitality industry. The landing page was also enriched with clear calls-to-action and trust-building elements like customer stories and service benefits.
Results: The PPC campaign resulted in 1,226 clicks and 41 conversions, with a cost per click of $1.33. The landing page saw a 3.34% conversion, while the CRO adjustments led to a 12% conversion rate on the “Request a Demo” form. Mobile traffic conversions also improved by 18%.
Hey Digital aims to drive pipeline growth and maximize monthly recurring revenue (MRR) for SaaS companies. Empowered by a team of seasoned PPC experts, it delivers high-converting paid search and social campaigns across multiple platforms, including Google, Bing, LinkedIn, and Facebook, ensuring targeted reach and optimized ad spend. To amplify the campaign’s impact, Hey Digital conducts A/B testing and targets new audience segments to generate qualified traffic. The agency has collaborated with over 120 clients from different verticals, helping them drive higher ROAS.
Hey Digital Success Story
Challenge: Lokalise, a cloud-based localization business, struggled to increase trial signups through paid media despite leveraging Google ads and organic channels. The company sought a PPC partner to scale its paid campaigns, aiming to grow trial conversions and keep a low cost per trial.
Solution: Hey Digital revamped Lokalise's PPC strategy using custom ad creatives, manual bid management, and campaign restructuring. The B2B PPC agency deployed targeted bidding strategies on Google Ads, restructured existing Facebook Ads for higher trial conversions, and capitalized on Bing's lower CPC for cost-effective reach. It also implemented a negative keyword strategy and conversion tracking fixes to boost overall performance.
Results: The consolidated efforts led to a 250% growth in trial signups. Google trials grew by 229%, and Facebook and Bing cost per acquisition (CPA) decreased by 90% and 21%, respectively, with trial volume registering a considerable surge on all platforms.
Notable clients: Kadence International, Open Banking, ENABLIT, Exasol, Telefonica
Clarity Performance focuses on paid search, social, and display campaigns, using platforms like Google Ads and LinkedIn for targeted lead generation. With a strong emphasis on quality over quantity, the agency aligns its strategies with buyer intent and account-based marketing (ABM) campaigns. For greater visibility, it grants each client access to a dedicated dashboard for viewing real-time data insights data from Google Analytics, Search Console, Google Ads, and other marketing automation tools.
Clarity Performance Success Story
Challenge: Kadence International struggled with low search engine rankings and limited lead generation. Despite its strong industry presence, its website wasn’t attracting enough traffic, and the user experience (UX) was not optimized for conversions.
Solution: After a thorough research and data analysis, Clarity Performance devised targeted paid and SEO strategies to capture qualified leads. The company launched paid search and social ads, made UX improvements, and implemented on-page and technical SEO tactics to enhance lead qualification and website performance.
Results: The integrated strategy drove a 2,209% increase in search rankings and a 775% increase in lead generation. Meanwhile, improvements to the website's UX, combined with the SEO and PPC strategies, contributed to over £1.5 million in the client's sales pipeline.
Notable clients: OpsGuru, Bow River Hearing, InterClean, Bright Wire, Carbon60
Konstruct Digital is on a mission to help businesses generate qualified leads while maximizing return on ad spend (ROAS). The B2B PPC agency provides expertise in complex B2B sales cycles and increasing qualified lead volumes, with a focus on paid search, social media, and display advertising. Its team uses in-depth keyword research, advanced targeting, and ROAS-centered optimization tactics to improve conversion rates and drive high-quality traffic.
Konstruct Digital Success Story
Challenge: Cloud consulting company OpsGuru was ambitious to become a dominant player in its highly competitive niche. The company's key objective was to find a team that understands its technical services and can devise paid campaigns to make it agile enough to compete against major competitors like AWS and Google Cloud.
Solution: Konstruct Digital’s efforts were centered on optimizing Google Ads campaigns by refining keyword targeting, improving ad copy, and adjusting campaign settings to maximize return on ad spend. The PPC tactics were intended to ensure OpsGuru’s budget was directed toward the most lucrative opportunities while avoiding outdated or irrelevant search terms.
Results: Konstruct Digital’s strategies led to a 219% rise in form submissions, a 1,113% increase in website discoverability on Google, and a 21.45% decrease in cost per click (CPC) for Google Ads. Notably, OpsGuru acquired more than 1,900 new LinkedIn followers within one year.
Notable clients: Harris Insights and Analytics, Marriott, The New York Times, Airbnb, Adobe
Go Fish Digital is a B2B PPC agency offering expertise in Google Ads, Bing Ads, Performance Max, eCommerce display advertising, and paid social strategies. Its portfolio extends to PPC ad design and landing page development services intended to maximize visibility, conversions, and ROI. The company combines in-depth market research, competitive analysis, and retargeting to create effective, data-driven campaigns that maximize ROAS.
Go Fish Digital Success Story
Challenge: Harris Insights and Analytics wanted to increase brand awareness and stimulate warm lead generation. The company competed in a highly saturated market, so boosting its visibility was the biggest challenge.
Solution: Go Fish Digital devised an SEM strategy focused on data-driven research, competitor analysis, and market trends. Using a test-spend approach, the agency maximized the budget efficiency and identified the highest-performing channels. Go Fish Digital continuously refined campaigns, focusing on Google Ads and other key PPC platforms to drive maximum ROI.
Results: The strategy delivered a 100% ROI within the first 60 days. Over the next six months, the client achieved a 260% return on ad spend (ROAS), generated $220,000 in revenue, and tripled its conversion rates.
Notable clients: MyFlyRight, Rare Carat, Nebeus, Maison 21G, 4over4
B2B PPC agency Netrocket helps businesses attract high-quality leads through Google Ads, strategic keyword targeting, and audience segmentation. Its flagship PPC portfolio extends to A/B testing, geotargeting, and real-time campaign adjustments. The team monitors campaigns in real-time, making strategic adjustments to ensure optimal performance and maximize profitability.
Netrocket Success Story
Challenge: A business expansion services company in Ukraine tried running Google Ads campaigns, but within two months, it generated only 63 conversions at a high cost per lead. The ad performance was further affected by the high industry competition and a lack of proper keyword targeting.
Solution: To increase the client's leads while reducing acquisition costs, Netrocket launched highly targeted search campaigns and implemented a nuanced bidding strategy. The company optimized ads with precision targeting, responsive formats, and competitive campaigns while rigorously testing landing pages with different lead magnets. It also deployed Smart Campaigns to maximize cost efficiency.
Results: The campaigns achieved significant results — conversions increased 5.5 times, generating 348 leads in just two months. The cost per conversion dropped from 545 UAH to 167 UAH, more than doubling the client’s budget efficiency.
Notable clients: Chelsea Football Club, Canon, NTT Data, Henkely, Kartago.hu
Advant Technology is a global B2B PPC agency focused on demand generation for tech companies. Using a data-driven, audience-first approach, it excels at precision targeting and advanced bidding strategies. Its expert team uses real-time analytics to optimize Google Ads, programmatic displays, video, and social advertising campaigns. The agency has managed over 364 campaigns for clients in 61 countries.
Advant Technology Success Story
Challenge: Chelsea Football Club (Chelsea FC) faced a slowdown in sales for its corporate hospitality packages, which offer exclusive matchday experiences. The club previously relied on outdoor advertising to promote the packages, but as the approach was underperforming, it sought a cost-effective solution to reach B2B clients and maximize the advertising budget.
Solution: Advant Technology implemented a B2B lead generation strategy using display banners. The agency focused on geo-location and IP address database targeting to reach the relevant audience. In the retargeting phase, the B2B PPC company focused on visitors who had interacted with Chelsea’s website but had not converted yet.
Results: The campaign recorded over 1.1 million impressions, with a click-through rate of 0.17%, surpassing the industry standard of 0.1%. The conversion rate also exceeded expectations, delivering 150% above forecast.
Powered by Search propels SaaS businesses’ MRR through data-driven, results-focused strategies. The agency uses an omnichannel approach, spanning paid media campaigns across Google, LinkedIn, and Facebook to capture leads and drive conversions. Powered by Search’s core philosophy revolves around reducing inefficiencies in ad spend while maximizing ROI. Its methodology promises tangible results in 90 days or less, with clear forecasting and scalable strategies that ensure predictable revenue growth.
Powered by Search Success Story
Challenge: ThreatX, a cybersecurity SaaS company, struggled to scale inbound leads from paid media and generate reliable opportunities, making it tough to justify its marketing spend. The company's existing strategies proved non-lucrative, yielding only 1-2 inbound demo requests per month.
Solution: Using the Predictable Growth Model, Powered by Search implemented a data-driven, omnichannel marketing system focused on paid and organic search to stimulate inbound demo requests. The B2B PPC company launched Google Search and LinkedIn ads. It also optimized the user journey with tailored content and SEO.
Results: ThreatX saw a 1200% increase in paid media opportunities and a 44x growth in SQL volume, creating a predictable, scalable pipeline that contributed to considerable revenue growth.
Every PPC agency featured on DesignRush is evaluated for campaign expertise, industry experience, performance quality, and verified client feedback. Some featured placements may be paid.
Established 2013, NXT Consultancy is a collective of core business functions for growing South African businesses, bridging the gap between business owners and business operations. NXT Consultancy represents the culmination of two decades of expertise in marketing, fundraising, and business strategy. NXT...
Location
Vosloorus, South Africa
Number of Employees
Under 49
Average Hourly Rate
$100/hr
Portfolios Count
1 Project Listed
NXT Consultancy Services
Digital Services
Social Media Marketing
Digital Marketing
Public Relations
Content Marketing
Graphic Design
Branding
Digital Strategy
Email Marketing
Event Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Fireworx is a marketing, creative and digital agency, providing solutions that help clients disrupt their market. We create a more compelling competitive advantage so businesses better resonate with their target customers, driving a greater return on marketing investment. From our offices in London and...
Location
Bournemouth, United Kingdom
Number of Employees
Under 49
Average Hourly Rate
$90/hr
Minimal Budget
$10,000 - $25,000
Fireworx Services
Digital Marketing
PPC
Advertising
SEO
Digital Services
WordPress Website Design
Branding
Graphic Design
Web Design
Web Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
McCarthy & Stone
AXA PPP Healthcare
Health-on-Line
SecureHealth
Capitama
Choose wisely
NHS
The Zygos Partnership
VetSpace
Christs Hospital
Data sourced from the agency's DesignRush profile
Fireworx Reviews & Testimonials
Simon Booth Review from Google
5.0★
Simon Booth's Review Sourced from Google
One of the few really disruptive, challenging marketing agencies. Dan and team are great to work with, outcome and solution focussed and geninely care!
Rostrum Limited Review from Google
5.0★
Rostrum Limited's Review Sourced from Google
Fireworx has worked alongside us to design, launch and run our new website. Ross, Olie and the whole team have been brilliant to work with from start to finish and created a website we are really happy with. We would highly recommend Fireworx.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
At GSS Tech Solutions, were redefining IT services with a commitment to excellence, reliability, and innovation. Each project reflects our dedication to quality, timeliness, and consistent performance. By continuously evolving our technology and enhancing client value, our passionate team thrives on embracing...
Location
London, United Kingdom
Number of Employees
50 - 99
Average Hourly Rate
$25/hr
Minimal Budget
$1,000 - $10,000
GSS Tech Solutions Services
Web Development
eCommerce Development
Digital Marketing
SEO
Software Development
Mobile App Development
IT Services
DevOps Consulting
Cybersecurity
Social Media Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Elmar Home Care
AK Travel & Money Transfer
Switich Ur Energy
GSS Securities Inc
Youtilities
Data sourced from the agency's DesignRush profile
GSS Tech Solutions Reviews & Testimonials
Muhammad Tayyab Review from Google
5.0★
Muhammad Tayyab's Review Sourced from Google
"We tried google ads before but didn’t get much out of it. Now it’s been better they took time to understand our audience. Results were slow with the First ad but they tweaked it and now we’re getting leads. Overall good work
David Jim Review from Google
5.0★
David Jim's Review Sourced from Google
GSS Tech Solutions took our website from invisible to the first page of Google! Our traffic has doubled, and we're getting more inquiries than ever. Highly recommended!
Johir Uddin Review from Google
5.0★
Johir Uddin's Review Sourced from Google
I’m really happy with the work GSS Tech Solutions did on my eCommerce website and mobile app. They built a great-looking site and an easy-to-use app that helped me reach more customers and sell more products. Their team was helpful and really knew their stuff. If you need a good website or app, I’d definitely recommend them!
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Optweb is a leading digital marketing agency in Melbourne, Australia.
Optweb is a leading digital marketing agency in Melbourne, Australia, focused on delivering exceptional ROI, conversion rates, and lead generation for businesses of all sizes. We specialise in SEO and custom web design, crafting strategies that not only enhance your online presence but also drive measurable...
Location
Melbourne, Australia
Number of Employees
50 - 99
Minimal Budget
$1,000 - $10,000
OptWeb Services
SEO
Digital Marketing
Social Media Marketing
PPC
eCommerce
Web Design
eCommerce Development
Web Development
WordPress Website Design
Digital Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Gorilla Security
Oz Roller Shutters
Monkey Pen
Data sourced from the agency's DesignRush profile
OptWeb Reviews & Testimonials
Lev Gorfunkel Review from Google
5.0★
Lev Gorfunkel's Review Sourced from Google
For the first 2 months of having service from OptWeb I can already see the result as a number of leads I receive. Matt and the team work very professionally , they have done significant improvement to my website, we have monthly meeting so I not only see the result but also understand where it comes from and what can be done more. Thank you guys, lets continue and make it even better. To those businesses who struggle with receiving leads: I know it is hard to pick the right SEO provider, I tried three of them myself and I strongly recommend to subscribe for OptWeb service - you won't regret.
Patcha Butr-amka Review from Google
5.0★
Patcha Butr-amka's Review Sourced from Google
The team at Optweb Digital has been amazing! They truly understand SEO inside and out — from technical optimisation to content strategy, they’ve helped us improve our online visibility and rankings significantly. Not only are they experts in their field, but they’re also responsive, professional, and genuinely care about helping your business grow. Thanks to their efforts, we’ve seen real progress and couldn’t be happier!
Studio Lumina Review from Google
5.0★
Studio Lumina's Review Sourced from Google
I've been with Matt, Vish, and the team at Optweb for the last year and a half and have found them to be very diligent, always available, and happy to help.Their work has certainly helped gain interest and increased enquiries to my business thanks to their efforts in SEO & the website, thank you both
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
We're a 360° digital consulting agency. We help SaaS, tech and web companies grow and get results.Our consulting services are based on the 4 digital pillars: strategy, marketing, solutions and data...
Location
Paris, France
Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
Niaoli Services
Digital Strategy
Branding
SEO
CRM Consulting
Web Design
WordPress Website Design
Web Development
Digital Marketing
PPC
Content Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Intrinzic is a strategic brand design agency that builds brands from the inside out, bringing teams, culture and the unique needs of the marketplace together around your strengths as an organization...
Location
Cincinnati, Ohio
Number of Employees
Under 49
Average Hourly Rate
$200/hr
Minimal Budget
$25,000 - $50,000
Intrinzic Brands Services
Branding
Logo Design
Design Services
Web Design
Digital Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Our services have been specifically designed to help UK companies reach their full potential. Whether you need SEO, PPC, social media marketing, content creation, web design, or a combination of services, we've got you covered...
Location
Bristol, United Kingdom
Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
Bright Sprout Services
Advertising
PPC
SEO
Social Media Marketing
Content Marketing
Digital Marketing
Digital Strategy
Branding
Graphic Design
Video Production
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Henry Schein
ELM Legal Services
CR Windows
Carco Group
Chiropractic Care Clinics
Avon Cobblestone
Target Leadership Consulting
Direct2Compensation
Greenbox Storage
Cotswold Hearing
Data sourced from the agency's DesignRush profile
Bright Sprout Reviews & Testimonials
Nathan Howse Review from Google
5.0★
Nathan Howse's Review Sourced from Google
I’ve had the pleasure of working closely with Bright Sprout. They have been incredibly helpful, taking the time to walk me through how they collaborate with our business. They consistently go the extra mile to explain the finer details and review reports with me.The entire team brings extensive knowledge to the table, offers honest, practical advice, and are always available to answer any questions I have. Bright Sprout plays a vital role in shaping our marketing strategy, and it’s been a fantastic experience partnering with them.
Tom Skarbek-Wazynski Review from Google
5.0★
Tom Skarbek-Wazynski's Review Sourced from Google
I have worked with Bright Sprout on over 10 projects over 6 years and have always had a perfect experience. Their knowledge is second to none, and I have even recommended their expertise to several of my own clients. Kath, Jenny and the team are always professional and friendly, and I hope to work with them for many more years.
Jamie Woodcock Review from Google
5.0★
Jamie Woodcock's Review Sourced from Google
Both Jenny & Kath are extremely knowledgeable and really now their stuff. Very helpful and amiable, they have definitely helped to increase the success of our google campaigns and overall website traffic.I would thoroughly recommend Bright Sprout!
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
We dont just market we electrify. As your dedicated digital partner, we craft powerful SEO, PPC, social, and email strategies that spark growth and set your business on a path to success. With clear communication and expert execution, were here to make sure your brand doesnt just existit thrives...
Location
Edinburgh, United Kingdom
Number of Employees
Under 49
Average Hourly Rate
$70/hr
Minimal Budget
Under $1,000
Thundr Digital Services
SEO
PPC
Social Media Marketing
Email Marketing
Digital Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Xaipe this simple single word embodies the Mediterranean way, its approach to everyday life. With only five letters, it tells a story we all can relate to, or at least we can try to relate to...
Location
Zagreb, Croatia
Number of Employees
Under 49
XAIPE Morandini Services
Advertising
Digital Marketing
PPC
SEO
Social Media Marketing
Email Marketing
eCommerce
Content Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
A Next-Gen Production Agency for Modern Businesses.
Marshall Media offers a full-spectrum of services geared toward providing businesses in any industry with the adequate resources & knowledge for unprecedented growth...
Location
Jupiter, Florida
Number of Employees
Under 49
Average Hourly Rate
$200/hr
Minimal Budget
$1,000 - $10,000
Marshall Media LLC Services
Branding
Video Production
Web Design
Web Development
Digital Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Universal Music Group
Interscope Records
Palm Beach County Sheriff's Department
Data sourced from the agency's DesignRush profile
Marshall Media LLC Reviews & Testimonials
Amanda Montero Review from Google
5.0★
Amanda Montero's Review Sourced from Google
Great customer service, very professional, and so fun to work with. Was pleasantly surprised with the creativity. Very talented!
IDrizzlell Review from Google
5.0★
IDrizzlell's Review Sourced from Google
Amazing work from the team at Marshall Media! Had some amazing experiences with the team and their work! If you need anything media related done this is the stop!
Alex Amaya Review from Google
1.0★
Alex Amaya's Review Sourced from Google
Called on an inquiry for a service , spoke to the owner of the company who just ran me in circles for an hour …. Do not work with this company it’s a waste of time and a scam
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Bower Web Solutions provides end-to-end web design and digital marketing solutions. We specialize in building, maintaining and improving commercial websites and enabling our clients to use digital media —from content marketing and SEO to paid search (SEM) and social media marketing...
Location
Ringwood, New Jersey
Number of Employees
Under 49
Average Hourly Rate
$149/hr
Minimal Budget
$1,000 - $10,000
Bower Web Solutions Services
Web Development
Web Design
WordPress Website Design
eCommerce Development
UI/UX Design
Digital Marketing
Content Marketing
SEO
Social Media Marketing
Graphic Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Ago Technologies
Crazy Duck
VitalTech
Data sourced from the agency's DesignRush profile
Bower Web Solutions Reviews & Testimonials
Clark Carroll Review from Google
5.0★
Clark Carroll's Review Sourced from Google
Bower Web Solutions rhymes with "Power Web Solutions", and it's really that. A powerful, turnkey solution to good website design. Coupled with extremely imaginative and competent design and management teams make this group shine above.I am glad that I had my website designed there from start to finish. Thanks Bower Web Solutions for your forward thinking and help with this matter.Clark Carroll, Artist
Garrity Graham Review from Google
5.0★
Garrity Graham's Review Sourced from Google
As a mid-sized commercial, family and litigation law firm we look to partner with high quality and reliable firms with projects such as our website presence. Bower Web Solutions worked extensively with us in customizing our website and integrating it within our broader systems including guiding us through web development, search engine optimization, graphic design, website marketing or automation and competitive keyword research. They are responsive and helpful and we strongly recommend their services for your business
Sensei Luis Taboada Review from Google
5.0★
Sensei Luis Taboada's Review Sourced from Google
We went to Bower Web Solutions for help on an existing website which was "broken" and needed a lot of work. The owner, Dan, and his Web Developer, Tom, did a terrific job with not only fixing everything that was wrong with the site, but they went above and beyond so we now have a site we are proud of. We couldn't be more pleased and will certainly be working with Bower Web Solutions going forward on all of our IT needs. We highly recommend them.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
At SwifSol, were more than just an e-commerce agency were your growth-obsessed partner in the digital arena. Since 2015, weve helped 130+ brands scale across Amazon, Walmart, Shopify, and social platforms with grit, strategy, and round-the-clock support...
Location
Amarillo, Texas
Number of Employees
Under 49
Average Hourly Rate
$15/hr
Minimal Budget
Under $1,000
SwifSol Services
Digital Marketing
eCommerce
Web Design
eCommerce Development
SEO
Social Media Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Outsource your marketing efforts at a cost of an employee!
Merlin Marketing is a top-ranked B2B marketing agency and has accelerated growth for the worlds most iconic brands including Elementor, Omnisend, Snov, NordVPN, and a lot more. We are a dedicated team of magicians that create smart, data-driven marketing strategies to connect your brand with your audience...
Location
Pune, India
Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
Merlin Marketing Services
Digital Marketing
SEO
Content Marketing
Branding
Web Design
Web Development
Social Media Marketing
eCommerce
Digital Services
PPC
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Elementor
Snov
Omnisend
Salespanel
CloudTalk
SocialStatus
InfuseMedia
Sage Group
Astra Security
Moovick
Data sourced from the agency's DesignRush profile
Merlin Marketing Reviews & Testimonials
Nikhil Singh Review from Google
5.0★
Nikhil Singh's Review Sourced from Google
Merlin Marketing’s team is knowledgeable and responsive. Their personalized strategies made a big difference for my business. Would love to work with them again.
Giga Bite Review from Google
5.0★
Giga Bite's Review Sourced from Google
We had collaboration with Merlin for few short term projects and we liked the prompt response from the team and timely delivery without affecting the quality of work. We surely would recommend Merlin for Digital Marketing and Development
Adil Raza Review from Google
5.0★
Adil Raza's Review Sourced from Google
"Merlin Marketing is a dynamic and innovative agency that delivers impressive results. Their team is creative, professional, and highly responsive to client needs. They provide tailored marketing strategies that drive real growth and engagement. Highly recommended for anyone looking to elevate their brand presence."
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
NetClubbed is a Noida-based digital agency specializing in Custom Software, High-Performance Web Design, and Data-Driven SEO. We empower startups and enterprises with scalable SaaS solutions and ROI-focused marketing to drive measurable growth and digital transformation...
Location
Noida, India
Number of Employees
Under 49
Average Hourly Rate
$30/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
3 Projects Listed
Netclubbed Services
Software Development
Web Development
Software Testing
Web Design
eCommerce Development
WordPress Website Design
Staff Augmentation
Digital Marketing
SEO
PPC
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Growing your business in this digital world is essential nowadays. If you want to be successful in business, you can hire the top-oriented services of Heylin Spark. We are a leading firm in the PR, media relations, reputation management, digital marketing, investor relations, strategic, policy research and...
Location
Noida, India
Number of Employees
Under 49
Average Hourly Rate
$30/hr
Minimal Budget
$1,000 - $10,000
Heylin Spark Private Limited Services
Public Relations
Branding
Design Services
Digital Services
Web Design
Web Development
Digital Marketing
Social Media Marketing
Business Consulting
IT Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Excellent support provided by Heylin spark team during my visit to WASME Awards. The process was smooth and their continuous followup was impressive. Will continue to utilise their services for my business growth. Special mention to Deep Shikha she is an amazing human and strives to help her with clients to the last mile! Kudos to her and team Heylin Spark.
Sandeep Chatterjee Review from Google
5.0★
Sandeep Chatterjee's Review Sourced from Google
Heylin Spark’s expertise, dedication, and innovative ideas have set them apart. I am truly grateful for their professionalism, commitment, and strategic approach. Thank you, Heylin Spark, for your exceptional services and unwavering support.
VRINDA S. CHAUHAN Review from Google
5.0★
VRINDA S. CHAUHAN's Review Sourced from Google
Heylin Spark has helped me position my brand better in the market. Thanks to the box support by Aman, who has played a pivotal role in helping me accomplish a verified account on Instagram and Facebook. Heylin Spark brings in great opportunity to it's clients by keenly researching around their business or portfolios. I highly recommend Heylin Spark to all those looking into establishing themselves in a cut throat competitive market.
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ComputoVision has a vision to make every business go online in an affordable way with no compromise
ComputoVision is a boutique digital marketing agency thats here empower brands by helping them build their digital real-estate collateral; creating engaging communities online and offline...
Location
Pune, India
Number of Employees
Under 49
Average Hourly Rate
$25/hr
ComputoVision Services
CRM Consulting
ERP Consulting
Web Development
Branding
Digital Strategy
Graphic Design
PPC
Social Media Marketing
Advertising
Digital Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
TCG Real Estate
Abhinav Group
Bouddha Club
Data sourced from the agency's DesignRush profile
ComputoVision Reviews & Testimonials
Nitin Kumar Review from Google
5.0★
Nitin Kumar's Review Sourced from Google
Good team effort for complete project branding, launch and lead generation.Have been very proactive in designing and adaptation deliverables.
Kailas Atwe Review from Google
5.0★
Kailas Atwe's Review Sourced from Google
Created business identity and website from them for my startup. Have been referred by a friend and it has been a wonderful experience working along with them. The website has come in quick time and content has been properly delivered. Company profile also reworked. Will recommend them for branding and website works.
Mojammal Hossen Review from Google
5.0★
Mojammal Hossen's Review Sourced from Google
Have been associated with them since 7-8yrs now for various projects and have always found them proactive and quick in response over mails, they have been innovative with all requirements and come up with cost effective solutions for various marketing and advertising requirements. High5 to the team.
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Top-Rated Software & Web Development Company Innovating Your Digital Success!
Delivering top-rated, customized software and web development solutions to help businesses thrive in the digital era...
Location
Mohali, India
Number of Employees
Under 49
Average Hourly Rate
$25/hr
Minimal Budget
$1,000 - $10,000
Devin Local Agency Services
Web Design
eCommerce Development
Web Development
Digital Marketing
CRM Consulting
Mobile App Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Filmhimmelen
Governlogic Consulting Private Limited
The London Textile Fair
Lovehoney
Virtual Community Risk Reduction
Printing Coop
Data sourced from the agency's DesignRush profile
Devin Local Agency Reviews & Testimonials
Abhishek Thakur Review from Google
5.0★
Abhishek Thakur's Review Sourced from Google
I had a great experience with Devin local Agency. They turned my idea into reality. Their team is highly skilled and responsive, and delivered my App timely. The whole process was smooth and professional. If you need a reliable mobile app development company in India, this is the one. Highly recommended.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
A B2B PPC agency helps businesses-to-business (B2B) companies target specific audiences through pay-per-click (PPC) campaigns. PPC advertising involves placing ads on search engines or other online platforms and paying a fee every time a person clicks their link. Businesses can increase brand visibility, website traffic, high-quality leads, and sales quicker through PPC advertising than organic search marketing.
By the end of 2024, B2B ad spending is expected to reach $37.7 billion. $14.3 billion of which is used on digital ads. Moreover, search advertising spending is expected to reach $190.5 billion, with the U.S. having the highest global ad spend.
Because business-to-business pay-per-click agencies target businesses, they face unique industry challenges that require skills and expertise. Namely, these are:
Longer sales cycles: B2B sales cycles are longer and more complex than B2C, making PPC conversion tracking challenging since multiple touchpoints may contribute to a conversion.
High competition: The B2B space is highly competitive, driving up CPC and lead acquisition costs.
Complex keywords: B2B keywords are more technical, requiring in-depth knowledge of industry-specific terminology.
Multiple decision-makers: B2B purchases involve multiple decision-makers within an organization, requiring tailored PPC campaigns that target different stakeholders within the buying process.
Content and messaging: B2B PPC ads need to address businesses’ specific needs and challenges rather than just promote products or services. This is because B2B buyers need information that helps them make informed decisions.
Lead nurturing: Due to long sales cycles, agencies must integrate PPC campaigns with lead nurturing strategies such as email marketing, retargeting, and content marketing to engage prospects throughout the sales funnel.
One such example is when CMS Funding collaborated with B2B PPC agency SmartSites. CMS Funding has been providing commercial equipment leasing and financial services for small businesses for over 20 years. However, it was struggling to drive traffic and new leads as banks and lending giants overshadowed it.
SmartSites implemented consistent ad campaigns, content marketing, link-building strategies, and conversion tracking. It also developed industry and location pages to target desired audiences more accurately.
As a result, CMS Funding reduced cost-per-click (CPC) by 44% and increased conversions by 74%.
What services do B2B PPC agencies provide?
A B2B PPC company provides PPC campaign management services to help businesses gain the highest return on investment (ROI) for their advertising efforts. This includes developing a campaign strategy, managing keywords, monitoring ad performance, creating campaign materials, optimizing conversion rates, and analyzing data. It also involves keyword bidding, where agencies bid on behalf of their clients for ad placement on the first search engine results page for targeted keywords.
Here is a quick description of the B2B PPC services:
Campaign strategy: Developing a comprehensive PPC strategy tailored to the specific needs and goals of B2B clients. This includes keyword research, competitor analysis, and target audience identification.
Ad creation: Creating compelling and relevant ad copy that resonates with B2B audiences, such as crafting ad headlines and selecting appropriate imagery or multimedia elements.
Campaign setup: Setting up PPC campaigns across various platforms such as Google Ads, LinkedIn Ads, or Bing Ads. This includes configuring targeting options, setting budgets, and defining bid strategies.
Keyword management: Continuously monitoring and optimizing keyword performance to ensure that the ads appear in relevant search queries and generate qualified leads.
Geofencing: Targeting qualified audiences in a specific geographic location, using GPS, Wi-Fi, or cellular data to build virtual boundaries.
Remarketing and retargeting: Using PPC ads to re-engage website visitors or audiences who have shown interest in your brand.
Ad performance monitoring: Tracking metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA). This allows them to make data-driven decisions to improve campaign performance.
Budget management: Allocating resources to high-performing campaigns and adjusting spending as needed to maximize ROI.
Conversion optimization: Optimizing landing pages and conversion paths to improve the conversion rate of PPC traffic. This may involve A/B testing, user experience optimization, and implementing conversion tracking tools.
Mobile optimization: Developing mobile-first ads, including fast-loading landing pages, well-proportioned graphics for mobile phones, responsive and fast-loading pages, and targeting mobile-specific keywords.
Reporting and analysis: Offering clients regular reports and analysis, PPC campaign performances, and outlining recommendations for improvement.
What is the difference between B2B PPC and general PPC agencies?
The difference between B2B PPC and general PPC agencies is their audiences. Because the former’s audience involves businesses, it requires longer sales cycles and more formal, analytical, and educational content. It also results in more expensive campaigns because it targets more niche markets.
Target audiences: The most obvious difference is the type of audience. B2B PPC targets decision-makers in the business, like CEOs, managers, and business owners. General PPC agencies target a wider set of audiences.
Sales cycles: B2B PPC agencies follow longer sales cycles than general PPC agencies because B2B purchases involve highly complex decision-making processes.
Buying funnel: General PPC agencies only target the bottom of the funnel where customers have high purchase intent. In contrast, B2B PPC companies target the top, middle, and bottom of the funnel, depending on your campaign goals. This is because of the longer sales cycles for B2B companies.
Messaging and language: Where general PPC ads can be casual and emotion-oriented, B2B PPC campaigns need to be formal, technical, and business-oriented, which often covers the statistical benefits of the product or service.
Content strategy: B2B PPC firms provide more educational content to highlight the value of the offering. Examples of these are white papers and case studies.
Keywords: Because B2B companies have very small and specific markets, they use niche keywords. These are more difficult to target and may have higher competition than B2C keywords.
Costs: Since B2B PPC campaigns have longer cycles and more competitive keywords, B2B PPC agencies charge more than regular PPC companies.
How much do B2B PPC services cost?
B2B PPC services cost can vary, depending on your pricing model, ad platform, type of ad, required services, niche market, and target audiences. However, businesses spend an average of $9,000 - $10,000 per month on B2B PPC services. The average CPC of B2B PPC agencies is $3.33.
Below are the factors that affect B2B PPC cost:
Pricing model: B2B PPC agencies can charge based on a percentage of ad spend, pay-per-lead, base retainer, flat rate, hourly rate, or performance-based fees.
Industry: Insurance companies have the highest CPC at $54.91. The higher the competition in your industry, the higher the costs.
Keyword competition: Targeting highly competitive keywords means bidding against more players, which will raise ad costs.
Ad quality: Platforms like Google Ads look at the quality and relevance of ads and charge less for high-quality PPC ads.
Ad platform: Because Google is one of the most popular ad platforms, Google PPC campaigns will be more expensive than on less competitive platforms like Reddit and LinkedIn.
Why should I hire a B2B PPC company?
You should hire a B2B PPC company because they have a dedicated team of experts in advertising, copywriting, designing, website development, and analytics to help you gain faster results, higher return on income, and gather relevant data. Moreover, their team can provide a more comprehensive marketing strategy, so that you can further optimize your conversion process.
Gain a team of multi-disciplined experts: The top three PPC ads on Google receive 46% of all clicks. B2B PPC agencies have the experience and knowledge to place your ads on the top searches of customers, using the right keywords, platform, and ad type. Moreover, they have copywriters, designers, web developers, and certified advertising experts on their team to ensure that your ad stands out from your competitors.
Develop a comprehensive marketing campaign: B2B buyers look at 3-7 pieces of content before purchasing. This means that your PPC campaign is only one part of the conversion funnel, and B2B PPC companies know this. That is why they offer additional marketing services to ensure that you fully capture and convert the leads gained from your ads. These include content marketing, email marketing, social media marketing, and traditional marketing.
Maximize your ad budget: B2B companies allocate 60% of their marketing budget to ads. But 72% of businesses haven't looked at their ads in over a month. B2B PPC firms monitor your ads for you so you can focus on running your business. Moreover, they use the data they collect to optimize your campaigns continuously, maximizing your return on investment (ROI).
Achieve faster results: B2B PPC companies have streamlined their advertising process to achieve faster results for their clients. Moreover, they have dedicated designers, copywriters, and web developers on their team that can quickly turnover advertising materials whenever needed.
Gather relevant data: Tracking the effectiveness of B2B PPC campaigns and attributing conversions accurately can be challenging due to the longer sales cycles and multiple touchpoints involved in the buying process. B2B PPC agencies already know this struggle and have solved it by using robust customer relationship management (CRM) and advertising tools and technologies to track conversions more accurately.
A case study that better illustrates the benefits of working with a B2B PPC agency is when ALL-TEST Pro approached WebFX to boost its digital marketing strategy.
ALL-TEST Pro provides motor testing to businesses, including motors, generators, and transformers. It wanted to retain its top industry position. WebFX conducted search engine optimization (SEO), PPC, and conversion rate optimization (CRO). As a result, ALL-TEST Pro increased contact form submissions by 71% and leads from organic forms by 25% year-on-year (YoY). It also reduced PPC cost per lead by 30%.
How do I choose the best B2B PPC agency for my business?
You can choose the best B2B PPC agency for your business by following these steps:
Consider your average sales cycle: B2B sales cycles are longer than B2C ones. Knowing how long it takes for your client to convert can help you determine your campaign timeline and budget more accurately.
Know your buying funnel: Unlike B2C campaigns, B2B campaigns also target top- and middle-of-funnel audiences to gain qualified leads. By knowing which part of the funnel you’re targeting, you can better specify your audience, keywords, and campaign goal.
Determine your campaign requirements: Specify your target audience and keywords based on your data analytics. Also, set your monthly spending limit, timeline, campaign goals, and KPIs.
Research potential partners: Search for agencies featured in B2B PPC publications, directories, top rankings, and award pages. Shortlist those that have won awards and recognition for their PPC campaigns.
Check their technical expertise: Look at their list of skills and services, PPC platforms, tools and technologies, and certifications. Prioritize those that are transparent, communicative, data-driven, analytical, and results-oriented.
Do your due diligence: Check their online reviews, client testimonials, and case studies to understand their approach and strategies for success. Choose those with experience in your niche, industry, and location.
Send your request for proposal (RFP): Outline your project details, target audience, campaign goals, timeline, and budget range. Include links to your website and social media accounts so the PPC agency can better estimate its costs based on your current online visibility.
Conduct an interview: Ask your preferred B2B PPC agencies about their expertise, processes, and strategies for your business. Gauge their understanding of your specific industry and target audiences.
Request for client references: Ask a B2B PPC company for client references from your industry and contact them. This will give you insight into how it will be working with the agency.
Choose your B2B PPC agency: Once you have decided, notify the agency of your decision. Discuss contract terms, payment methods, and other necessary details with the team.
Onboard your B2B PPC partner: Collaborate with your agency, send your customer data, and provide access to relevant accounts, like Google Ads and Meta Business.
If you need help finding the top B2B PPC agency for your business, contact us. We’ll customize a list based on your specific requirements. Visit our Marketplace for more details.
How do I find the best B2B PPC company on DesignRush that fits my budget?
You can find the best B2B PPC company on DesignRush that fits your budget by using our web filters. These will help narrow your search according to hourly rates, minimum budgets, region, and company size.
What are the key success metrics in PPC campaign for B2B?
The key success metrics in PPC campaigns for B2B measure leads, conversion rate, and revenue. The specific key success metric you’ll use will depend on your campaign goals.
Below is a brief explanation of each B2B PPC key success metric:
Cost per lead (CPL): The amount spent on PPC divided by the number of generated leads.
Cost per acquisition (CPA): The amount spent on PPC divided by the number of leads converted.
Cost per click (CPC): Average amount you pay for every click.
Click-through rate (CTR): The percentage of people who clicked your ad.
Return on ad spend (ROAS): The revenue generated by the campaign divided by the amount spent.
Conversion rate: The percentage of visitors who convert after clicking your PPC links.
The number of impressions: The number of views on your ad, regardless of CTR. This is often used for measuring brand awareness.
Average position: The order of your ad on the search engine results page (SERP) against other businesses competing for the same keywords.
Quality score: Measures the likeliness that your target audiences will find your ads compared to competitors.
Marketing qualified leads: The number of leads worth marketing or following up with. A low cost per marketing-qualified lead means your PPC campaign is targeting the right audiences.
What questions should I ask before hiring a B2B PPC agency?
You can ask B2B PPC agencies the following questions before hiring them:
Its Relevant Background
Have you worked with businesses in my niche? Can you share case studies and references?
What results have you achieved for businesses like mine?
Have you advised against using PPC for a business? If so, why?
What is your approach to PPC management?
How do you conduct keyword research?
How does your PPC optimization process and strategy look?
Company Services and Processes
Do you create the entire PPC campaign? Or do you just manage it?
What tools and technology do you use to manage PPC campaigns? How about reporting and analytics?
What advertising platforms do you specialize in? What is your level of certification (e.g., Google Partner or Google Premier Partner)?
What is your strategy for collecting first-party data?
Do you do account setup or continuous account management?
What additional services do you offer? Do you also provide social media marketing, search engine marketing (SEM), and web optimization?
The Project
What are the benefits of PPC for my B2B company?
What is the best-paid advertising strategy for my B2B company?
How will you integrate your campaigns with my overall marketing and sales strategies?
How will your PPC strategies impact my business goals?
Who will be on my team? What are their credentials and expertise?
Who owns the PPC account?
How do you measure my success? What are your key metrics for success?
When can I expect to get results?
What factors determine my PPC costs? Please send a breakdown.
Proposals