Q: What is Google Ads?

Google Ads is a pay-per-click (<a href="/agency/paid-media-pay-per-click" target="_blank" rel="follow noopener">PPC</a>) online advertising platform that allows advertisers to display custom ads on Google&rsquo;s SERPs. Designed to assist businesses in reaching their online target audience, this advertising system operates through Google's search engine platform and partner websites, displaying text or image ads to users after they search for relevant keywords related to a business's products or services.

Q: Why you should hire an AdWords agency?

Here are six reasons you should hire a Google Ads agency: <ul> <li>Expertise and Tools: Google Ads agencies boast in-depth knowledge and access to cutting-edge tools. They stay updated on platform policies and use internal software for continuous monitoring and reporting. </li> <li>Efficient Account Management: Dedicated teams at AdWords agencies ensure swift and seamless campaign setup, optimizing ad performance. </li> <li>Extensive Experience: Agencies work across various industries, managing numerous campaigns, and offering valuable insights for successful advertising. </li> <li>Creative Excellence: Effective campaigns require eye-catching designs and engaging content, attracting potential customers. </li> <li>Comprehensive Funnel Targeting: Google Ads agencies understand the nuances of the sales funnel, tailoring strategies for each stage to reach and engage diverse audiences. </li> <li>Business Focus: Outsourcing to specialists allows you to concentrate on your core business activities, avoiding the need for additional marketing expertise. </li> </ul> To further drive this home, Vitayes, a global skincare brand, sought digital marketing expertise for their German market operations on Shopify. The challenge was to launch a new website and product line, focusing on Google Ads. After tailored campaigns, revenue increased by 24% month-over-month, signaling strong potential for growth in German-speaking markets.

Question 1

What is Google Ads?

Accepted Answer

Google Ads is a pay-per-click (PPC) online advertising platform that allows advertisers to display custom ads on Google’s SERPs.

Designed to assist businesses in reaching their online target audience, this advertising system operates through Google's search engine platform and partner websites, displaying text or image ads to users after they search for relevant keywords related to a business's products or services.

Question 2

Is Google Ads pay-per-click?

Accepted Answer

Yes, Google Ads primarily operates on a pay-per-click model. This means advertisers pay a fee each time their ad is clicked by a user. It's a way of buying visits to your site, rather than attempting to "earn" those visits organically.

Question 3

What are the types of Google Ads?

Accepted Answer

Google Ads offers several types of advertising campaigns to cater to different marketing needs and goals. Here are the primary types:

Search network campaigns: These are the most common types of ads. They appear on Google's search results pages when someone searches for keywords that are relevant to your ad. They're typically text-based, though they can include additional information like location, phone number, and more.
Display network campaigns: These ads appear on websites that are part of Google's Display Network, which includes a vast number of sites across the internet. Display ads can be in the form of text, images, interactive media, or video. They're useful for brand awareness and retargeting campaigns.
Shopping campaigns: Used primarily by eCommerce businesses, these ads showcase products directly with an image, title, price, and store name. They appear in Google Shopping results and sometimes on standard Google search results.
Video campaigns: These ads appear before, during, or after videos on YouTube and other Google Display Network properties. They can range from short bumper ads to longer promotional content.
App campaigns: These ads are designed to drive app installs from various places across Google, including Google Search, Google Play, YouTube, and the Google Display Network.
Local campaigns: Designed to drive physical store visits, these ads automatically optimize across Search, Display, Maps, and YouTube to bring in-store customers.
Smart campaigns: Designed for small businesses with limited time or expertise in digital advertising. Smart campaigns simplify ad creation, targeting, and performance management.

Question 4

What companies use Google AdWords?

Accepted Answer

Some of the most famous companies that use Google AdWords are Apple, Samsung, Walmart, Amazon, eBay, The North Face, Addidas, Booking, The Home Depot, Chevrolet, AT&T, and Reebok, among others.

Question 5

What is a Google Ads agency?

Accepted Answer

A Google Ads agency is a company or group of skilled professionals dedicated to leveraging the capabilities of Google's advertising platform, Google Ads (formerly known as Google AdWords). This platform allows businesses to display ads on Google search results, partner websites, and YouTube.

Question 6

What does a Google Ads agency do?

Accepted Answer

Google Ads agencies assist businesses in utilizing Google Ads for brand, product, or service promotion.

They craft advertising strategies, design ads and landing pages, oversee campaigns, conduct ad testing and optimization, and monitor outcomes. They cover various ad types, including Google search, display network, remarketing, Google Shopping, and more. Certain agencies attain official Google Partner certification.

Question 7

When to hire a Google Ads Agency?

Accepted Answer

Although Google Ads can be accessed by anyone with a Google account, achieving successful results while adhering to a budget requires substantial effort. To ensure immediate and effective outcomes, meticulous planning and execution of a Google ad campaign are essential.

Hiring a specialized advertising agency with experienced professionals can greatly assist in this endeavor. An ads manager doesn't simply "set and forget" your advertising strategy; they actively tailor it to your unique requirements. This involves:

Controlling your CPC (Cost-Per-Click)
Introducing new keywords
Evaluating ad performance
Conducting tests and refining ad copies

Question 8

Why you should hire an AdWords agency?

Accepted Answer

Here are six reasons you should hire a Google Ads agency:

Expertise and Tools: Google Ads agencies boast in-depth knowledge and access to cutting-edge tools. They stay updated on platform policies and use internal software for continuous monitoring and reporting.
Efficient Account Management: Dedicated teams at AdWords agencies ensure swift and seamless campaign setup, optimizing ad performance.
Extensive Experience: Agencies work across various industries, managing numerous campaigns, and offering valuable insights for successful advertising.
Creative Excellence: Effective campaigns require eye-catching designs and engaging content, attracting potential customers.
Comprehensive Funnel Targeting: Google Ads agencies understand the nuances of the sales funnel, tailoring strategies for each stage to reach and engage diverse audiences.
Business Focus: Outsourcing to specialists allows you to concentrate on your core business activities, avoiding the need for additional marketing expertise.

To further drive this home, Vitayes, a global skincare brand, sought digital marketing expertise for their German market operations on Shopify. The challenge was to launch a new website and product line, focusing on Google Ads. After tailored campaigns, revenue increased by 24% month-over-month, signaling strong potential for growth in German-speaking markets.

Question 9

How much does it cost to hire an agency for Google Ads?

Accepted Answer

Collaborating with a Google Ads agency typically ranges from $500 to $5,000 monthly. The final cost depends on various elements, such as the size of the advertising budget, the intricacy of the campaign, and the required services. Top-notch Google Ads agencies might charge upwards of $10,000 each month.

Question 10

How do AdWords agencies charge their services?

Accepted Answer

AdWords agencies charge for their services in various ways:

Percentage of Ad Spend: The agency charges a percentage (usually between 10% to 20%) of the client's total advertising budget.
Monthly Management Fee: A fixed monthly fee regardless of the client's ad spend.
Hourly Rate: Fees based on the actual time spent managing and optimizing campaigns.
Performance-Based: Charging based on specific outcomes or goals achieved, such as leads generated or sales.
Setup or One-Time Fee: A fee for initial campaign setup or specific projects.
Hybrid Models: A combination of any of the above, such as a fixed fee plus a percentage of ad spend.
Flat Fee: Accurately estimating the time and effort for managing Google Ads can regulate fixed payment, regardless of the flexible workload.

Keep in mind that the core services offered by AdWords agencies might be similar, the way they charge can vary based on multiple factors, making it essential for businesses to understand and negotiate terms before engaging.

Question 11

How much should a small business spend on Google Ads?

Accepted Answer

Determining how much a small business should spend on Google Ads can vary based on several factors. Here's a guideline to help small businesses decide on a budget:

Business goals: Start by identifying your business objectives. Are you looking to increase brand awareness, generate leads, or drive sales? Your goals will influence the budget allocation.
Industry and competition: Some industries are more competitive and have higher cost-per-click (CPC) rates. For example, the legal and insurance sectors often have high CPCs due to intense competition. Researching average CPCs for your industry can give you a ballpark estimate of the costs.
Keyword costs: Use Google's Keyword Planner or similar tools to estimate the average CPC for keywords relevant to your business. This will give you an idea of how much you might spend for each visitor to your website.
Target geography: Advertising in large metropolitan areas may be more expensive than targeting smaller towns or regions. Decide if you want to target globally, nationally, or locally.
Campaign duration: Decide if your campaign will be ongoing or for a specific duration. A short-term campaign for a seasonal promotion might have a different budget than an evergreen campaign.
Expected conversion rate: Not every click will result in a sale or lead. If you know your website's average conversion rate, you can estimate how many clicks you need to achieve a specific number of conversions.
Total monthly budget: A common method for businesses new to Google Ads is to start with a test budget, perhaps ranging from $500 to $2,000 per month, and then adjust based on performance and ROI.
Daily budget: Google Ads allows you to set a daily budget. Your monthly budget divided by 30 (assuming an average month) will give you a daily spend. However, keep in mind that Google might exceed your daily budget on certain days but will ensure you don't exceed your monthly budget.
Monitoring and optimization: Be prepared to review and adjust. Monitor your campaigns closely, especially in the beginning. If you're getting a good return on investment, you might consider increasing the budget. If not, you might need to optimize your campaigns or reconsider your strategy.
Other marketing efforts: Your Google Ads budget should fit into your overall marketing budget, which might also include SEO, social media marketing, email marketing, and other channels.

For small businesses, it's crucial to start with a budget that is sustainable and makes sense with their expected revenue. Testing and optimizing is key. Over time, as the business becomes more familiar with Google Ads and gathers performance data, they can refine their budget to better match their ROI goals.

Question 12

Which ads are cheaper: Google or Facebook?

Accepted Answer

As of February 2023, Facebook Ads typically have a lower average cost per click at $1.72, compared to Google Ads which average $2.69 per click. [Shopify]

Thus, Facebook Ads are generally cheaper than Google Ads based on cost per click.

Question 13

Should I hire someone to manage my Google Ads?

Accepted Answer

Hiring someone for Google Ads management is wise if you lack time or expertise. Professional Google Ads managers enhance campaigns through precise keywords, ad refinement, and optimal bids. They're updated on Google's changes, ensuring best practices. Experts interpret data, adjust strategically, and boost ROI. Despite costs, gains in ad performance and time savings, beneficial for core tasks, can outweigh expenses.

Question 14

How do I choose the right Google Ads agency?

Accepted Answer

To choose the best Google ads agency you should follow these steps:

Define your goals: Determine your objectives with Google Ads, whether it's for brand awareness, lead generation, or driving sales.
Research multiple agencies: Compile a list of potential candidates. Start your search with platforms like DesignRush to gather comprehensive information about these agencies.
Prioritize relevant experience: Focus on agencies with a proven track record in your industry or those with successful campaigns aligned with your goals.
Verify Google Partner Certification: Ensure the agency is recognized by Google as a partner, indicating proficiency in maximizing campaign success and maintaining client growth through Google Ads expertise.
Establish transparent communication: Engage directly with the team members who will manage your account to guarantee effective and clear communication channels.
Understand pricing models: Familiarize yourself with their fee structures, whether it's a percentage of ad spend, fixed fees, or performance-based, and confirm it fits within your budget.
Grasp development methodologies: Inquire about their approach, such as Scrum or Agile, and understand the tools and protocols they employ.
Review certifications and feedback: Analyze customer feedback and past project analyses to gain insights into their accomplishments and experience.
Clarify tracking and reporting: Ensure you comprehend how the agency will keep you updated on tracking processes, including ROI measurement and ad click metrics.
Seek client references: Speak with current or former clients to gain firsthand insights into the agency's performance, reliability, and overall results.

After all, the best agency will align with your goals, budget, and business values, while demonstrating expertise and transparency.

If you need help choosing the right agency, tell us about your next project, and our Agency Team will identify the best Google Ads agencies that match your business needs, for free. Visit our Marketplace page to learn more.

Question 15

What should I ask Google ads agencies when hiring one?

Accepted Answer

Here are some questions you should consider when hiring a Google ads agency:

How long have you been managing Google Ads campaigns?
Do you have experience in my specific industry or niche?
Are you a Google Partner or Google Premier Partner?
How often does your team undergo training or updates for Google Ads?
How would you approach a campaign for a business like mine?
What strategies do you employ for keyword research and bid management?
How frequently will you provide reports on campaign performance?
How do you handle communication and updates with clients?
What Key Performance Indicators (KPIs) do you prioritize for campaigns?
Can you provide case studies or examples of successful campaigns you've managed?
How do you structure your pricing? Is it percentage-based, fixed, or another model?
Are there any long-term contracts or commitments required?
What tools do you use for campaign management, tracking, and optimization?
Do you have access to any beta features or tools within Google Ads due to your partner status?
Who will be the primary point of contact for my account?
Will there be a dedicated team to managing my campaigns?
How do you handle ad design and copywriting?
Can I review and provide input on ads before they go live?
How frequently do you review and optimize active campaigns?
How do you handle underperforming ads or campaigns?

Question 16

What are the best Google ads agencies in the U.S.?

Accepted Answer

The top AdWords agencies in the U.S. are:

Grow My Ads
- 5 rating with 36 reviews on DesignRush
- Top clients: Technology Industry, Juvenon, Dermavenue.com
SmartSites
- 5 rating with 52 reviews on DesignRush; 4.9 rating with 418 reviews on Google
- Top clients: Medical & Healthcare, Entertainment & Media, Home Services, Business to Business, Business to Consumer
Disruptive Advertising
- 4.9 rating with 42 reviews on DesignRush; 4.8 rating with 301 reviews on Google
- Top clients: Adobe, Guitar Center, Death Wish Coffee, Diesel Power Gear, Crossover Symmetry
Digital Silk
- 4.9 rating with 31 reviews on DesignRush; 5 rating with 5 reviews on Google
- Top clients: Microsoft, Sony, NASA, P&G, NFL
LinkGraph
- 5 rating with 32 reviews on DesignRush; 5 rating with 2 reviews on Google
- Top clients: eBay, Bright Pattern, The Home Depot, Indian Motorcycle, HoustonLawyer.com

Scroll up and find out more about these top five agencies and many more that could be the perfect fit for your needs.

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