The wrong social media companies can leave you with off-brand content, weak engagement, and wasted ad spend. Instead, browse our directory of vetted agencies that know how to turn posts into pipeline.

Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.

Retail × $25,000 - $50,000 ×
  • Startup App Experts

    SEM Nexus powers mobile app growth through influencer marketing management. As a social media marketing agency, it offers a pre-built creator database, tailored platform searches, and complete campaign execution from contracts through content delivery and payments...

    Top Services:

    • Mobile App Development
    • Digital Marketing
    • Social Media Marketing
    • Advertising
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    8 Projects Listed
  • Reveal Your Potential Realize the Opportunities

    Revealize is an Orange County based website design, software design, and development firm...

    Top Services:

    • Web Design
    • Social Media Marketing
    • Digital Marketing
    • Web Development
    • Mobile App Development
    • Show more
    Location
    Newport Beach, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    33 Projects Listed
  • The Performance Marketing Agency Obsessed With Your Growth.

    Amsive is a data-driven performance marketing agency that enhances marketing ROI through innovative customer acquisition and engagement solutions...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • SEO
    • Direct Marketing
    • Advertising
    • Show more
    Location
    New York City, New York
    Number of Employees
    500 - 999
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    11 Projects Listed
  • Courage Production is a leading, award-winning video and photo production company based in Milan

    Courage Production is a film and photo production company based in Milan, Italy, founded in 2016 by Marco Miraglia and Davide Caselli. International brands and agencies work with us on shoots across Italy, from our own 320sqm studio in Milan. Our Diesel campaign won two Cannes Lions...

    Top Services:

    • Video Production
    • Video Marketing
    • Social Media Marketing
    Location
    Milan, Italy
    Number of Employees
    Under 49
    Average Hourly Rate
    $500/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    17 Projects Listed
  • An International Influencer Marketing Agency Based in the United States

    Americanoize, based in NYC and Miami, helps brands craft top influencer marketing strategies, combining Social Media creative management, follower growth, and content creation for impactful, tailored campaigns...

    Top Services:

    • Digital Marketing
    • Content Marketing
    • Social Media Marketing
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    6 Projects Listed
  • Creative Animation and Video Production Company

    Luminoustudios is a bi-coastal video editing, production, and motion graphics company that specializes in developing video content for companies and brands. Their primary focus lies within the tech and lifestyle industries...

    Top Services:

    • Video Production
    • Advertising
    • Social Media Marketing
    • Video Marketing
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    15 Projects Listed
  • Good Design for Nice People

    Based in Brooklyn and Berlin, Radish Lab empowers social change organizations with creative consultation and collaborative, community-focused storytelling and technology. Some of Radish Lab's core services include development, website design, infographics, interactive tools, mobile app designs, print...

    Top Services:

    • Web Design
    • Branding
    • WordPress Website Design
    • UI/UX Design
    • Print Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    11 Projects Listed
  • Creating Exceptional eCommerce Sites

    ioVista is a full-service eCommerce development agency renowned for its expertise in creating and building exceptional eCommerce websites on leading platforms like Magento, Shopify, WooCommerce, BigCommerce, Yahoo Stores, and WordPress...

    Top Services:

    • Digital Marketing
    • Web Design
    • SEO
    • Social Media Marketing
    • UI/UX Design
    • Show more
    Location
    Dallas, Texas
    Number of Employees
    50 - 99
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    18 Projects Listed
  • Bright Ideas + Boundless Possibilities

    We are creatives & creators. We build marketing strategies, materials and tools. From branding projects to digital and social media marketing; from website design to print publications; our work tells your story...

    Top Services:

    • Branding
    • Print Design
    • Digital Marketing
    • Social Media Marketing
    • Web Design
    • Show more
    Location
    Fort Collins, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    6 Projects Listed
  • Marketing Made For Ambitious Brands

    Baal & Spots is a full-service digital marketing agency based in Houston, TX, that can manage everything across your marketing channels. Let us do the hard work while you focus on what matters most: running your business...

    Top Services:

    • Digital Marketing
    • SEO
    • Web Development
    • WordPress Website Design
    • PPC
    • Show more
    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $165/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    1 Project Listed
  • At IMA, we are the leading agency for digital influencer marketing, helping brands engage and activate audiences worldwide through top influencers. Using our unique expertise, we develop and execute creative influencer marketing strategies to amplify your brand story at scale...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    Location
    New York City, New York
    Number of Employees
    100 - 249
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    5 Projects Listed
  • End-To-End Performance Marketing

    MuteSix excels in Real-Time Performance Snapchat Marketing. With a billion dollars in trackable revenue, our data-driven studio offers a full-service approach for next-gen brands and market leaders across various industries. Join us in crafting seamless customer experiences...

    Top Services:

    • Digital Marketing
    • Content Marketing
    • Social Media Marketing
    • Graphic Design
    • PPC
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    100 - 249
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    16 Projects Listed
  • Leading Retail Marketing Agency

    Theory House is an expert retail marketing agency that partners with leading food and beverage brands and retailers, including Pepsi, 1800 Tequila, E&J Gallo, and Starbucks, to convert passion to purchase...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Branding
    • Advertising
    • Package Design
    • Show more
    Location
    Charlotte, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    8 Projects Listed
  • Igniting Appetites with Viral Food and Beverage Branding

    Tasty Branding is an appetite marketing agency dedicated to creating viral food and beverage branding. Our passionate team of art directors, designers, copywriters, and content creators collaborates with clients to bring their vision to life. We serve various industries and offer comprehensive capabilities...

    Top Services:

    • Advertising
    • Social Media Marketing
    • Branding
    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $135/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    5 Projects Listed
  • Data-driven Influencer Marketing Agency

    Looking for a full-service influencer marketing agency that can provide real, measuable sales from influencer marketing? Look no further. At Carusele, our approach uses real-time data to optimize programs daily in an effort to generate the most efficient results. From customized strategies to execution to...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • eCommerce
    Location
    Cary, North Carolina
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    4 Projects Listed
  • Brand Navigation for Business Growth.

    Providing visual communication, branding, and marketing services. 76West is a New York brand consultancy that identifies untapped business potential. We increase brand recognition, value and long-term growth...

    Top Services:

    • Branding
    • Graphic Design
    • Social Media Marketing
    • SEO
    • Digital Marketing
    • Show more
    Location
    Syracuse, New York
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    4 Projects Listed
  • We Connect With People.

    Strategic UX and design.Bespoke, multi-platform programs.Connection and engagement.Authentic storytelling and public relations.Leveraging our experience, humility, and values, Anomali by Design connects with peoplewherever they're at, agnostic of circumstance...

    Top Services:

    • Design Services
    • Product Design
    • UI/UX Design
    • Digital Marketing
    • Social Media Marketing
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $180/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    3 Projects Listed
  • Turning Influencer Content Into Measurable Results

    Trevant makes influencer marketing work at scale. We help complex brands - think lots of products, multiple business lines, and retail partners - run creator programs that are efficient, measurable, and authentically engaging. From sourcing and content to amplification and analytics, we build the engine...

    Top Services:

    • Social Media Marketing
    • Content Marketing
    Location
    Overland Park, Kansas
    Number of Employees
    50 - 99
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $25,000 - $50,000
  • Creating Authentic Connections That Resonate With Consumers

    Penta Marketing Agency is a specialist in Experiential Marketing 360º. With a focus on generating authentic and memorable experiences, we connect with the hearts and minds of consumers. With over 21 years of experience and more than 30 international awards, we bring a unique strategic, creative, and...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Advertising
    • Content Marketing
    • Branding
    • Show more
    Location
    Hollywood, Florida
    Number of Employees
    50 - 99
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    1 Project Listed
  • Tell stories. Share adventures. Build legends.

    This agency specializes in transforming brand narratives into compelling experiences by offering innovative strategic guidance and meaningful brand architecture. They aim to help brands effectively communicate their story to audiences, ensuring they understand not just what the brand does, but why it matters...

    Top Services:

    • Social Media Marketing
    • Advertising
    • Branding
    • Graphic Design
    • Show more
    Location
    Richmond, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $25,000 - $50,000
  • A Comprehensive Solution to All Your Digital Needs

    Explore the creative possibilities with this dynamic duo of a Los Angeles based Production Company and Performance Marketing agency. From concept to completion, they have the ability to craft unique experiences that will captivate any audience...

    Top Services:

    • Social Media Marketing
    • Content Marketing
    • Digital Marketing
    • Advertising
    • Video Production
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
  • Driving Results Through Innovation And Expertise

    We are Jacobs & Clevenger, a full-service agency dedicated to crafting innovative marketing solutions. Our expertise spans direct marketing, digital strategy, advertising, and AI, ensuring your brand stands out and achieves measurable success...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Email Marketing
    • Direct Marketing
    • Content Marketing
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $25,000 - $50,000
  • Expect more from your marketing partner

    TBH Creative is a web design and digital marketing agency that solves problems and drives measurable results...

    Top Services:

    • Email Marketing
    • SEO
    • PPC
    • Digital Marketing
    • Social Media Marketing
    • Show more
    Location
    Carmel, Indiana
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    2 Projects Listed
  • The Truth Is Your Most Powerful Asset.

    Secret Fort is a place where honesty thrives. We built it to eliminate weak ideas, endless churn, and calculated answers that survive boardrooms but never connect with people. Were not here to fake it. Were here to uncover what's real...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • Content Marketing
    • Video Production
    • Branding
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
  • Building Brand Permanence

    KOMBIND is an independent branding agency servicing existing and emerging brands. We integrate business, technology and brand strategy to craft intelligent ideas into engaging and meaningful brand experiences...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • eCommerce
    • Content Marketing
    • Email Marketing
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $225/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    1 Project Listed
  • Strategic Creative Marketing Agency Focused on Digital Results

    The Mixx is a full-service certified-diverse digital, marketing and strategic creative agency. We serve iconic Fortune 500 brands, emerging startups and private enterprises—supporting, cultivating, and reinvigorating their brands through identity programs, integrated campaigns as well as internal...

    Top Services:

    • Social Media Marketing
    • Creative Services
    • Branding
    • Content Marketing
    • Graphic Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $275/hr
    Minimal Budget
    $25,000 - $50,000
  • Honest and Integral Automotive SEO

    Honest Digital is revolutionizing the automotive industry's digital landscape. Frustrated by stories of dealerships being let down by SEO and digital marketing agencies, Honest Digital is committed to a different approach...

    Top Services:

    • SEO
    • Digital Marketing
    • Social Media Marketing
    • Public Relations
    • PPC
    • Show more
    Location
    Asheville, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $25,000 - $50,000
  • Creatively Advancing Business

    Blink Advertising is a full-service marketing and communications agency specializing in integrated B2B and B2C solutions that help businesses strengthen their brands, engage audiences, and achieve measurable growth. For more than a decade, the agency has combined strategic thinking, creative execution, and...

    Top Services:

    • Advertising
    • Digital Marketing
    • Digital Strategy
    • Media Buying
    • PPC
    • Show more
    Location
    Pittsburgh, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    1 Project Listed
  • Defiant by definition, we do things differently

    Rogue380 is a full-service advertising agency in Toronto that develops unexpected and effective strategies through exceptional creativity. They focus on objectives that provide brands with a competitive edge in dynamic and unpredictable markets by continuously updating their strategic thinking...

    Top Services:

    • SEO
    • Social Media Marketing
    • Creative Services
    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $25,000 - $50,000
  • Scientifically Creative. Purposefully Human.

    Part creative agency. Part media agency. 100% backed by data...

    Top Services:

    • Design Services
    • Video Production
    • Branding
    • Creative Services
    • Digital Marketing
    • Show more
    Location
    Rochester, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $25,000 - $50,000
  • Come reimagine with us!

    We deliver winning ideas and strategies. Our Planning, Media, Creativity, Technology, and Social Media provide solutions to deliver the best results. Starting with strategic insights, we go beyond advertising, integrating communication solutions to achieve ambitious brand goals...

    Top Services:

    • Branding
    • Creative Services
    • Advertising
    • Media Buying
    • Digital Strategy
    • Show more
    Location
    Rio de Janeiro, Brazil
    Number of Employees
    100 - 249
    Minimal Budget
    $25,000 - $50,000
  • Think Clearly. Create Boldly. Grow Confidently.

    We help businesses grow through a connected marketing approach built on strategy, creative, and performance. Headquartered in Vaughan, Ontario, Canada and serving clients across North America, Social Know How® has spent over a decade helping ambitious brands cut through the noise with marketing that is...

    Top Services:

    • Digital Strategy
    • Digital Services
    • Video Production
    • Branding
    • WordPress Website Design
    • Show more
    Location
    Vaughan, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $395/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    1 Project Listed
  • International Advocacy, Branding and Communications Consultancy

    Leidar was founded in 2009 based on a simple mission: to help leaders navigate the many issues and challenges in todays rapidly changing world. Using high-impact communications and leadership programmes, we can help you set new directions, identify and steer away from trouble spots and stay on course for...

    Top Services:

    • Branding
    • Logo Design
    • Social Media Marketing
    Location
    Geneva, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $25,000 - $50,000
  • Where the Possibilities are Endless

    A full-service marketing firm called Brand Kitchen focuses on establishing connections between food and beverage brands and their target customers. We support businesses in embracing the new consumer empowerment and transforming it into stronger brand relationships that increase business growth and brand...

    Top Services:

    • Advertising
    • Digital Marketing
    • Social Media Marketing
    • PPC
    • Branding
    • Show more
    Location
    Morristown, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $25,000 - $50,000
  • Creative Impact

    At Lucid Theory, we're more than an agency; we're your ally in crafting compelling narratives and making a positive difference in the world through our actions. Let's collaborate to create impact that transcends business boundaries...

    Top Services:

    • Video Production
    • Graphic Design
    • Branding
    • Creative Services
    • Social Media Marketing
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
  • Inspired Stories. Intelligently Told.

    First Person is a creative partner that embraces your business challenge to create a direct connection with your audience that strikes at the essential, emotional and expandable core of a brand story...

    Top Services:

    • Design Services
    • Graphic Design
    • Branding
    • Social Media Marketing
    • Digital Marketing
    • Show more
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $25,000 - $50,000
  • Apps. Web. Video. We Make Creative Technology That Matters.

    We create powerful digital products that engage real people. It's what makes us different. We listen intently to our clients purpose – we design for it. But we also fiercely care about the end user. We build for them – for longevity, for trust, for value...

    Top Services:

    • Web Design
    • Web Development
    • SEO
    • Digital Marketing
    • Social Media Marketing
    • Show more
    Location
    Long Beach, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $145/hr
    Minimal Budget
    $25,000 - $50,000
  • Sizzling Hot Food Sales

    IN has been the go-to ad agency for food companies since 1995. We've helped them reach new heights by crafting a strong brand foundation and visual strategy, as well as launching eye-catching ads and social media campaigns that truly amplify their product's success. Our expertise in marketing food products is...

    Top Services:

    • Graphic Design
    • Advertising
    • Media Buying
    • Branding
    • Social Media Marketing
    • Show more
    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $25,000 - $50,000
  • We Create Connections Through Digital & Creative Solutions.

    We celebrate originality through digital, design, and branding experiences. We are an independent, digital-first company: we are 25 people, each with their own interests and passions, specializing in communication projects that combine identity and digital...

    Top Services:

    • Web Design
    • eCommerce Development
    • Web Development
    • PPC
    • Social Media Marketing
    • Show more
    Location
    Resana, Italy
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    $25,000 - $50,000
  • Experience a Digital Revolution with Us

    Tegan Digital is a Addison, Texas-based digital marketing agency that has earned recognition for creativity in the industry. They offer an array of web design and development services to partners ranging from small startups all the way up to major Fortune 100 enterprises. By building engaging digital...

    Top Services:

    • Branding
    • Digital Marketing
    • Print Design
    • Video Production
    • Email Marketing
    • Show more
    Location
    Addison, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $25,000 - $50,000
  • Transformative Strategy & Communications.

    C&A Digital is a strategic healthcare communications agency that propels brands forward. Our client roster includes some of the largest global pharmaceutical, biotech and hospital / medical practices. We deliver innovative marketing strategies that get results...

    Top Services:

    • Digital Services
    • Branding
    • Digital Strategy
    • Web Design
    • Web Development
    • Show more
    Location
    White Plains, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $25,000 - $50,000
  • Helping brands thrive in a connected world.

    Dragon Army is a digital engagement agency that grows admired brands through web, mobile, AR, VR, content, and games. We've been delivering digital product solutions for the world's biggest brands for over 11 years, across a variety of technology platforms and third-party services...

    Top Services:

    • Digital Services
    • Digital Strategy
    • Digital Marketing
    • Web Design
    • UI/UX Design
    • Show more
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $25,000 - $50,000
  • Helping Brands Win Hearts & Minds Since 1999 ️

    Ebow Digital brings together our Four Corners of Excellence Strategy, Design, Technology and Marketing under one roof to help brands win the battle for hearts and minds. With over 25 years of experience our strength lies in understanding the bigger picture: connecting brand, creativity, technology (that...

    Top Services:

    • Digital Strategy
    • Design Services
    • Web Design
    • Web Development
    • WordPress Website Design
    • Show more
    Location
    Dublin, Ireland
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $25,000 - $50,000
  • Web Design and Development Services in New York

    Branxify is a digital marketing agency specializing in performance marketing, SEO, web development, PPC, social media, and real estate to drive growth and maximize online success...

    Top Services:

    • Logo Design
    • Design Services
    • eCommerce Development
    • Web Development
    • WordPress Website Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $500/hr
    Minimal Budget
    $25,000 - $50,000

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6 Frequently Asked Questions About Social Media Marketing Companies

What services do social media marketing companies provide?

Social media marketing companies provide a comprehensive range of services that span strategy development, content creation, and optimization. Here are some of their core services: 

  • Social media strategy 
  • Content creation 
  • Paid social 
  • Community management 
  • Influencer marketing 
  • Analytics and reporting 

Some companies also offer broader digital marketing services, including search engine optimization (SEO), paid media, email marketing, video marketing, public relations (PR), and landing page optimization. 

What social media channels should your business prioritize?

For business-to-business (B2B) organizations, LinkedIn is often a top priority, while X may also be useful, depending on your industry and whether real-time conversations matter to your brand. 

For business-to-consumer (B2C) brands targeting younger consumers, YouTube, Instagram, and TikTok are often stronger options. 

According to the Pew Research Center, 95% of 18-29-year-olds use YouTube, followed by Instagram at 80% and TikTok at 63%. 

A reputable social media marketing company should recommend a channel mix based on your goals, target audience behavior, and the type of content you can produce consistently. 

When should you partner with a content creator vs. an influencer?

Partner with a content creator for asset creation. Conversely, choose an influencer for the audience. Here are more details about the differences between each to help you with your decision: 

 Content CreatorInfluencer
Who are they?Experts in their specific field who create engaging and educational content for a specific topic, niche, or format Individuals with an established audience who can shape opinions and promote brands, products, or ideas
Content examples
  • Explanatory videos 
  • Blogs and articles 
  • Tutorials 
  • Branded visuals 
  • Product reviews 
  • Unboxing videos 
  • Sponsored posts 
  • Social media giveaways 
Best for
  • Building brand credibility in a niche 
  • Filling content gaps through reusable assets (video, blogs, and graphics) 
  • Quickly expanding brand reach  
  • Developing trust with a target audience 
  • Producing promotional organic content 

How to measure the ROI of your social media efforts?

To measure the return on investment of your social media efforts, first clarify the business outcome you want to achieve with your social media campaign. For example, generating leads, sales, or demo requests.  

Next, track key performance indicators (KPIs) tied to that goal, such as engagement rate, click-through rate, conversion rate, cost per lead, and return on ad spend (ROAS). Use attribution models, analytics tools, and UTM parameters to connect social activities to business results.   

Industry benchmarks can provide helpful context, but they vary by platform, industry, and methodology. Here are benchmarks from an Emplifi research report to help you gauge campaign performance: 

  • Instagram 
    • Median engagement rate: 16.9% 
    • Cost per mille (CPM): ~$2.50, with ad spend per account reaching $5,100 
  • Facebook 
    • Median engagement rate: 1.4%-2.5% 
    • CPM: ~$1.40-$1.70, with ad spend per account reaching $8,500-$11,200 
  • TikTok 
    • Median engagement rate: 27.6% 
    • CPM: ~$1.00-$1.30, with ad spend per account reaching $14,900 

How long until you see the results of your social media marketing campaigns?

Paid social campaigns generate results within a few days or weeks, but organic social media may take at least 3 months.  

For organic social media, you might see initial follower growth and engagement within the first few weeks of regular posting. After 1-3 months, your account may gain traction as content performance improves, and audience engagement becomes more consistent.  

By months 3-6, you may start producing qualified leads, stronger brand recall, and sales impact, especially for newer brands that are still building and refining their strategies.  

Paid media campaigns, by contrast, can generate visibility, traffic, and conversions within days or weeks, but long-term performance will depend on creative quality, targeting, budget, and optimization efforts.  

Ultimately, the time required to see meaningful results depends on your brand awareness, content quality, posting consistency, audience targeting, offer strength, and your broader marketing strategy. 

What are the top social media marketing companies?

We have curated a list of top social media companies on DesignRush across multiple price points, so you can identify a vendor within your budget. 

High budget: $50,000+
  • Major Tom 
  • Giant Marketers 
  • 3Q/DEPT 
Low budget: $25,000-$50,000
  • Bop Design 
  • WebFX 
  • Idea Marketing Group 

Beyond budget, our agency directory allows you to filter agency profiles by location, area of expertise, agency reviews, client types, team size, and hourly rates.