SEM Nexus Overview
Number of Employees
$25,000 - $50,000
Average Hourly Rate
The SEM Nexus Process uses a combination of ASO, App Store & Play Store ads, social media ads and influencers to acquire users, followed by in-app analytics to retain active and paying users.
App Store Optimization (ASO)
The ASO step in our process starts with rigorous, drilled-down keyword/keyphrase research from which we derive strategic App Store and Play Store app descriptions that are followed by the creation of beautiful, poignant app imagery.
Social Media Influencer Marketing
Instagram and TikTok are both powerful social media influencer platforms, and we utilize our vetted social media influencers, some of whom have millions of followers, to their fullest extent, making sure they post about and link to our clients’ apps in inventive ways.
We use strategic Google Adwords, Apple Search Ads, and social media ads specifically placed to achieve a low Cost Per Install (CPI) for our clients while scaling up the campaign.
User Testing is a vital step in the SEM Nexus Process – both Acquisition Testing and In-app User Tracking. We constantly A/B test our ad campaigns, which provides for demographic targeting, and we continually track in-app conversions to monitor retention rates to adjust app marketing accordingly.
Venture Capital/VC Preparation
After product market fit has been established, additional funding will likely need to be secured to achieve app virality. To this end, SEM Nexus creates a dynamic pitch deck containing brilliant imagery explaining the vitality of an app and sends that pitch deck to our VC connections.