The wrong social media companies can leave you with off-brand content, weak engagement, and wasted ad spend. Instead, browse our directory of vetted agencies that know how to turn posts into pipeline.

Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.

  • The experts' experts for search & social marketing

    Through project- and retainer-based consulting and program management services, DBE is a digital marketing firm that helps clients get the most out of their investments in search engine and social media marketing. DBE offers professional configuration of Google Analytics and other success-tracking tools, as...

    Top Services:

    • PPC
    • Digital Marketing
    • SEO
    • Social Media Marketing
    • Show more
    Location
    Princeton, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • Personalized IT Solutions

    For the last 19 years, e-Lietuva has been providing its services to growth-oriented businesses of all sizes, assisting them in the development of their brands, enhancement of their digital presence and boosting their sales...

    Top Services:

    • SEO
    • Digital Marketing
    • Social Media Marketing
    • Advertising
    • Web Design
    • Show more
    Location
    Kaunas, Lithuania
    Number of Employees
    Under 49
    Average Hourly Rate
    $49/hr
    Minimal Budget
    $1,000 - $10,000
  • Offering Innovative Solutions That Don't Break the Bank

    With Noble People at the helm, you won't have to worry about simply hoping for the best with your media budget. We are experts in finding innovative solutions that don't break the bank but still accomplish all of your desired business objectives - no matter how ambitious they may be! Technology and creativity...

    Top Services:

    • Media Buying
    • SEO
    • Digital Marketing
    • Social Media Marketing
    • Show more
    Location
    New York City, New York
    Number of Employees
    100 - 249
  • Dedicated to the Success of B2B Tech Brands

    Founded in 1995, 10Fold is offering solutions to B2B tech companies in the areas of networking, IT security, cloud storage, Big Data, enterprise software, AppDev solutions, wireless, and telecom award-winning public relations services...

    Top Services:

    • Content Marketing
    • Public Relations
    • Video Production
    • Social Media Marketing
    • Show more
    Location
    Walnut Creek, California
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
  • Letting you be proud of your business!

    With over 20 years of experience in website design and online marketing, our accomplished team of professionals have been helping clients all around the world maximize their internet visibility. Our impressive list of satisfied customers ranges from large multi-national corporations to local businesses...

    Top Services:

    • SEO
    • Digital Marketing
    • Social Media Marketing
    • PPC
    • Advertising
    • Show more
    Location
    Bradenton, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
  • Possibilities are Endless

    At Impossible Marketing, we understand the importance of quality leads and targeted traffic for business growth. To make that possible - since 2014! - We've been a Google Partner Agency to craft innovative strategies for our clients. Our mission? Turning websites into powerful lead generators with impeccable...

    Top Services:

    • Digital Marketing
    • SEO
    • Video Marketing
    • Social Media Marketing
    • Show more
    Location
    Singapore, Singapore
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Creating Big Results, Small World Style!

    Say hello to °Small World! We're the answer for startups looking for trusted, agency-standard services without big price tags. By connecting hundreds of specialist freelancers, we provide unbeatable branding and design packages alongside adverts that drive performance marketing results - so you can have...

    Top Services:

    • Digital Marketing
    • Content Marketing
    • Social Media Marketing
    • Advertising
    • CRO
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Digital Presence & Growth Agency

    We collaborate closely with our clients to develop and deliver a digital marketing strategy that achieves results using our "Smarter Approach."...

    Top Services:

    • PPC
    • Digital Marketing
    • SEO
    • Social Media Marketing
    • Show more
    Location
    Swindon, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Your Trusted Partner in Web Design and Digital Marketing

    Transform your business with creative chili - a full-service web design and digital marketing agency. We bring clarity to the complex digital world, serving businesses of all sizes, both in Thailand and globally. One agency, all your marketing solutions...

    Top Services:

    • PPC
    • Digital Marketing
    • Social Media Marketing
    • Web Development
    • eCommerce Development
    • Show more
    Location
    Chiang Mai, Thailand
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
  • Digital Strategy Experts

    For brands and companies of all shapes and sizes, both B2B and B2C, we have generated millions of interactions across search, social, shopping, display, Amazon DSP, TikTok, and email, dramatically transforming ROAS...

    Top Services:

    • PPC
    • SEO
    • Digital Marketing
    • Social Media Marketing
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
  • Customer engagement that drives revenues

    We are a direct & digital marketing agency which delivers highly responsive integrated marketing programs.We provide tactical planning, creative and full campaign execution services across offline, online and out of home media. Our clients include mid-large size publishers, insurance/banking/financial...

    Top Services:

    • Digital Marketing
    • Branding
    • Content Marketing
    • Social Media Marketing
    • Show more
    Location
    Shelton, Connecticut
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $10,000 - $25,000
  • Oddefy Creative Agency: Revolutionizing Communications for Impact

    Oddefy Creative Agency is a full-service creative agency that values creative disruption and effective communication. They work with valuable brands such as Citibank, Grab, JobStreet, Disney, AXA, Emperador Distillers, and Ayala Malls, among others, to create innovative solutions that drive success...

    Top Services:

    • Digital Marketing
    • Advertising
    • Social Media Marketing
    • SEO
    • Content Marketing
    • Show more
    Location
    Makati, Philippines
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Our mission and vision are to help businesses and organizations promote their brands online.

    Digital Purpose is a digital media marketing agency fueled by the desire to help businesses grow. We offer Web Design, Internet Marketing, and Training...

    Top Services:

    • SEO
    • Digital Marketing
    • Social Media Marketing
    • Email Marketing
    • Content Marketing
    • Show more
    Location
    Crown Point, Indiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Fresh Design for your Food Company

    We at My Food Brand believe that each and every piece that goes through our door is a potential portfolio piece. Something that we will be proud of next week, and next year. It is this drive to create a product that not only looks good but also functions as it should that makes each and every service we...

    Top Services:

    • Web Design
    • Branding
    • SEO
    • Social Media Marketing
    • Show more
    Location
    New Orleans, Louisiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • #1 Conversion Rate Optimization Agency in Austin. Grow Your Audience.

    We provide a comprehensive website and digital marketing services. Our team specializes in building digital experiences for any industry...

    Top Services:

    • SEO
    • CRO
    • PPC
    • Social Media Marketing
    • Show more
    Location
    Austin, Texas
    Number of Employees
    Under 49
  • The Art of Marketing, Media + Communications

    Katnip Marketing specializes on high-quality work from seasoned individuals. We will provide you the attention and personal care you need, as well as the results you require, at a reasonable price. That is how we have beaten the large agencies and delivered genuine results for our clients for over a decade...

    Top Services:

    • SEO
    • Web Design
    • Social Media Marketing
    • Advertising
    • Email Marketing
    • Show more
    Location
    Bridgeport, Connecticut
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • I am a graphic designer from the Canary Islands who has lived in Barcelona.

    I am a graphic designer from the Canary Islands who has lived in Barcelona for eons and specialized in branding, editorial design and packaging...

    Top Services:

    • Package Design
    • Graphic Design
    • Logo Design
    • Social Media Marketing
    • Show more
    Location
    Barcelona, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $1/hr
  • Studio Dopamine is a Melbourne-based creative agency.

    Studio Dopamine is a Melbourne-based creative agency...

    Top Services:

    • Creative Services
    • Graphic Design
    • Branding
    • Social Media Marketing
    • Show more
    Location
    Melbourne, Australia
    Number of Employees
    Under 49
  • A Growth Squad Company.

    Offering Web & Graphic Design Services. From helping establish your brand, updating your profiles, creating a growth strategy, and posting for you at optimal times, FMNL Media does it all, so you can focus on your business!...

    Top Services:

    • Web Design
    • SEO
    • Web Development
    • Social Media Marketing
    • Show more
    Location
    San Diego, California
    Number of Employees
    Under 49
  • Our Agency Provides a Personalized Array of Services That Includes Public Relations, Marketing.

    The nations leading public relations and marketing agency, serving only medical practices...

    Top Services:

    • Public Relations
    • Creative Services
    • Branding
    • Social Media Marketing
    • Show more
    Location
    Tampa, Florida
    Number of Employees
    Under 49
  • AI Fueled Digital Marketing Driven by Humans

    The iOLab Digital Marketing Agency is Revolutionizing Businesses with Cutting-Edge Online Solutions. Employing a digital marketing firm that caters to enterprises might help your small company reach new heights. Gain a competitive advantage with solutions that are both cost-effective and efficient in terms of...

    Top Services:

    • Digital Marketing
    • Email Marketing
    • SEO
    • Social Media Marketing
    • Show more
    Location
    Medford, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • We are your wildcard to success!

    Our Business Solutions are specifically designed to help small- and mid-sized businesses improve their advertising and marketing...

    Top Services:

    • Advertising
    • Web Design
    • SEO
    • Social Media Marketing
    • Show more
    Location
    Lexington, Kentucky
    Number of Employees
    Under 49
  • Marketing That Moves Fast and Stays Fresh.

    A full service digital marketing and branding agency based in Lexington, Kentucky...

    Top Services:

    • Branding
    • Digital Marketing
    • Creative Services
    • Social Media Marketing
    • Show more
    Location
    Lexington, Kentucky
    Number of Employees
    Under 49
    Average Hourly Rate
    $135/hr
    Minimal Budget
    $1,000 - $10,000
  • Branding made easy, fulfilling and rewarding

    Ultigraph is a creative agency specializing in branding, product packaging, web design, and strategy. We help businesses build strong identities with practical designs and clear messaging that drive growth and customer connection...

    Top Services:

    • Package Design
    • Branding
    • WordPress Website Design
    • Social Media Marketing
    • Show more
    Location
    Anambra, Nigeria
    Number of Employees
    Under 49
  • We are here to make you win!

    Suggs Sports Marketing is a full-service sport marketing and public-relations firm, specializing in organizations involved with NASCAR. We offer the expertise, proficiency, and client-focused approach to make your program a winning success...

    Top Services:

    • Digital Marketing
    • Web Design
    • Creative Services
    • Social Media Marketing
    • Show more
    Location
    Cornelius, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $10/hr
  • We help companies create lasting impressions by standing out through smart and engaging design.

    We help companies create lasting impressions by standing out through smart and engaging design. If you're looking for originality and innovation, you've come to the right place...

    Top Services:

    • Graphic Design
    • Print Design
    • Web Design
    • Social Media Marketing
    • Show more
    Location
    Woodland Park, Colorado
    Number of Employees
    Under 49
  • Ignite Your Brand's Growth with Strategic Marketing Solutions.

    Our unwavering mission is to propel your brand to new heights through strategic and innovative digital solutions. With a firm belief in the power of three core pillars - SEO, GMB Optimization, and Social Media Marketing, complemented by our exceptional prowess in Web Designing, we empower businesses across...

    Top Services:

    • Digital Marketing
    • Web Design
    • SEO
    • Social Media Marketing
    • Show more
    Location
    Salt Lake City, Utah
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
  • From end to end: Strategies. Goals. Results.

    At Stretch PR, we set goals and we achieve them stretching to deliver results beyond expectations. We do this by developing creative strategies that garner attention, setting goals, executing flawlessly and measuring results...

    Top Services:

    • Digital Marketing
    • Content Marketing
    • Social Media Marketing
    • Public Relations
    • Video Production
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $25,000 - $50,000
  • Making the Impossible, Possible.

    BubLee Web & Graphic Designs is a boutique design studio offering custom web development, branding, packaging, print collateral, and digital graphics for small businesses and independent brands. Led by founder MyLee Ryan Fatigun, the agency blends entrepreneurial insight with creative expertise to turn client...

    Top Services:

    • Graphic Design
    • Logo Design
    • Web Design
    • Social Media Marketing
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
  • Turning Vision into Digital Strategy Brilliance!

    At The Digital Spacee, we're a digital strategy driven to turn your vision into creative results. Our mission revolves around delivering innovative marketing services to enhance your brand's global value...

    Top Services:

    • Web Development
    • Web Design
    • Mobile App Development
    • Social Media Marketing
    • ERP Consulting
    • Show more
    Location
    Singapore, Singapore
    Number of Employees
    Under 49
  • Your refreshing alternative to traditional growth agencies

    Good On Digital is a Seattle-based digital advertising agency, experts in Google ads, Meta Ads , and email marketing. Book a free consultation...

    Top Services:

    • Video Marketing
    • Email Marketing
    • Social Media Marketing
    • CRO
    • SEO
    • Show more
    Location
    Kenmore, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Social Strategy. Content Creation. Social Media Management. Reporting.

    We make your brand social...

    Top Services:

    • Branding
    • Creative Services
    • Social Media Marketing
    • Digital Marketing
    • Content Marketing
    • Show more
    Location
    Buenos Aires, Argentina
    Number of Employees
    Under 49
    Average Hourly Rate
    $45/hr
    Minimal Budget
    $1,000 - $10,000
  • Crafting Stories, Igniting Trends. Your Vision, Our Creation!

    Welcome to MomentsCreatives, where every frame tells a story, every video captures a moment, and every campaign leaves a lasting impression. At momentscreatives, we are not just a video production company; we are storytellers, visual architects, and digital marketing enthusiasts committed to transforming your...

    Top Services:

    • Video Production
    • Branding
    • Creative Services
    • Social Media Marketing
    • Show more
    Location
    Singapore, Singapore
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • We make connection happen with digital marketing

    We are based in Kanturk, County Cork, and have a team of consultants who can help you and your business by providing the most cost-efficient online presence. Our mission is to provide cost-effective and expertly managed services...

    Top Services:

    • SEO
    • Digital Marketing
    • Email Marketing
    • Social Media Marketing
    • Show more
    Location
    Cork, Ireland
    Number of Employees
    Under 49
  • We focus on the needs of small to middle-market businesses to improve and grow their return.

    Just Lead Market was founded with the core purpose of adding value to almost all types of businesses to scale up and grow successfully with our modern digital solutions of the 21st century...

    Top Services:

    • CRO
    • PPC
    • Digital Marketing
    • Social Media Marketing
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $1,000 - $10,000
  • An Independent Digital Marketing Agency With a Passion.

    Are you an ambitious business looking to supercharge growth in your sector? Find out how we can help you prosper...

    Top Services:

    • SEO
    • PPC
    • Digital Marketing
    • Social Media Marketing
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Make Your Brand Memorable.

    Glance Marketing stands as a distinguished independent marketing strategy consultancy, situated in the thriving business hub of Toronto, Canada. With a proven track record of assisting numerous clients in realizing their online potential, we are enthusiastic about the prospect of extending our expertise to...

    Top Services:

    • Content Marketing
    • Digital Marketing
    • Email Marketing
    • Social Media Marketing
    • Show more
    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Medical Practice Marketing "Just Handled!"

    Booked Up Practice thrives on forging close partnerships with our clients, offering a level of personalized attention that goes beyond standard service provision. By strategically navigating the intricacies of healthcare marketing, we position ourselves as an invaluable asset, actively contributing to the...

    Top Services:

    • Content Marketing
    • SEO
    • Digital Marketing
    • Social Media Marketing
    • Show more
    Location
    Burnaby, Canada
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Award-winning PR agency for B2B & B2C brands across the UK and beyond.

    Award-winning PR agency for B2B & B2C brands across the UK and beyond. In-sector PR expertise. Out-of-sector creativity. Combined to deliver standout results...

    Top Services:

    • Public Relations
    • Content Marketing
    • Reputation Management
    • Social Media Marketing
    • Show more
    Location
    Gloucester, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Your Google & FB Ads Agency

    PPC Boost is a boutique PPC Agency in Denver, CO, specializing in elevating 7 and 8-figure brands on Google, Facebook, and Amazon. With a rich history of managing Fortune 500 brands and start-ups with monthly budgets exceeding $1MM, we excel in E-Commerce, SaaS, and B2B/Lead Gen verticals...

    Top Services:

    • eCommerce
    • PPC
    • Digital Marketing
    • Social Media Marketing
    • Show more
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Communicate, Engage, And Connect With Your Audience Through Video

    We are a video production company and content creation agency that provides digital content for organizations, businesses, and non-profits. Our specialties include event video production, brand video, and social media content creation and management...

    Top Services:

    • Video Production
    • Content Marketing
    • Video Marketing
    • Social Media Marketing
    • Show more
    Location
    East Stroudsburg, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
  • Leading the Digital Revolution.

    Jeffrey Labrecque is a seasoned freelance digital marketing consultant specializing in boosting lead generation through targeted advertising campaigns. Labrecque empowers businesses to expand their reach, increase lead volume, and accelerate growth by leveraging data-driven strategies across search, display...

    Top Services:

    • PPC
    • Digital Marketing
    • Advertising
    • Social Media Marketing
    • Show more
    Location
    Montreal, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $10,000 - $25,000
  • Welcome to Red Window Communications! Were a digital agency that lives in the real world. Tell us your story & what you want to accomplish. Partnering with our team can make it happen...

    Top Services:

    • Public Relations
    • Branding
    • Social Media Marketing
    • Digital Marketing
    • Graphic Design
    • Show more
    Location
    University, Mississippi
    Number of Employees
    Under 49
  • The magick of design.

    Welcome to Hexa6ram! My name is Tajana Trupeljak, I'm the person behind the agency. Hexa6ram is a boutique design studio founded in 2022, based in Zagreb, Croatia...

    Top Services:

    • Logo Design
    • Package Design
    • Graphic Design
    • Social Media Marketing
    • Show more
    Location
    Zagreb, Croatia
    Number of Employees
    Under 49
  • Design Reimagined, Creativity With No Limits!

    Welcome to D*VIÉ! We are a graphic agency that aims to replace the traditional agency model by offering an alternative approach, with a fixed monthly payment...

    Top Services:

    • Graphic Design
    • Logo Design
    • Package Design
    • Social Media Marketing
    • Show more
    Location
    Montreal, Canada
    Number of Employees
    Under 49
  • Your Digital Key To Success.

    Keyqlix offers comprehensive solutions to elevate your brand, providing increased visibility, enhanced credibility, and a strategic advantage for long-term success. Our tailored marketing strategies are designed to maximize ROI, ensuring continuous growth and sustainable profitability for your business...

    Top Services:

    • Branding
    • Digital Strategy
    • Digital Marketing
    • Social Media Marketing
    • Show more
    Location
    Lincoln, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Simple. Affordable. Impactful.

    We're on a mission to make sure every small business can have online marketing tools that grow your business at extremely affordable prices. We believe that we exist to make a difference in the lives of small business owners by helping them grow through digital marketing. We believe that people matter and we...

    Top Services:

    • Web Design
    • Digital Marketing
    • SEO
    • Social Media Marketing
    • Show more
    Location
    Montreal, Canada
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • We are Dynamic B2B Lead Generation Influencer

    Uncover Your Lead Generation Solution...

    Top Services:

    • Digital Marketing
    • Email Marketing
    • Big Data Analytics
    • Social Media Marketing
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
  • Our Customers Love Results

    The only growth agency you need to acquire more customers & optimize every facet of your revenue journey...

    Top Services:

    • Digital Marketing
    • SEO
    • Content Marketing
    • Social Media Marketing
    • Show more
    Location
    Allen, Texas
    Number of Employees
    Under 49
  • Websites & Marketing that build your brand.

    Small business owners deserve website management that is economical and robust. After building a number of businesses and non-profits, we designed our services to meet your needs, so you can focus on your customers. Simple, clear pricing and friendly customer service are what we're known for!...

    Top Services:

    • Web Design
    • eCommerce Development
    • Web Development
    • Social Media Marketing
    • Show more
    Location
    Vernon, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000

Why companies trust DesignRush

Every agency is independently vetted before it can be listed or ranked

1

Identity Check

We verify businesses and reviewer LinkedIn profiles for integrity.

Agencies vetted
131,309+
2

Portfolio Review

We review agency work, case studies, and results to confirm skill.

Applicants rejected
48%
3

Ongoing Audit

We monitor listings regularly; outdated agencies are removed.

Agencies verified
13,633

Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.

See how rankings and monetization work.

6 Frequently Asked Questions About Social Media Marketing Companies

What services do social media marketing companies provide?

Social media marketing companies provide a comprehensive range of services that span strategy development, content creation, and optimization. Here are some of their core services: 

  • Social media strategy 
  • Content creation 
  • Paid social 
  • Community management 
  • Influencer marketing 
  • Analytics and reporting 

Some companies also offer broader digital marketing services, including search engine optimization (SEO), paid media, email marketing, video marketing, public relations (PR), and landing page optimization. 

What social media channels should your business prioritize?

For business-to-business (B2B) organizations, LinkedIn is often a top priority, while X may also be useful, depending on your industry and whether real-time conversations matter to your brand. 

For business-to-consumer (B2C) brands targeting younger consumers, YouTube, Instagram, and TikTok are often stronger options. 

According to the Pew Research Center, 95% of 18-29-year-olds use YouTube, followed by Instagram at 80% and TikTok at 63%. 

A reputable social media marketing company should recommend a channel mix based on your goals, target audience behavior, and the type of content you can produce consistently. 

When should you partner with a content creator vs. an influencer?

Partner with a content creator for asset creation. Conversely, choose an influencer for the audience. Here are more details about the differences between each to help you with your decision: 

 Content CreatorInfluencer
Who are they?Experts in their specific field who create engaging and educational content for a specific topic, niche, or format Individuals with an established audience who can shape opinions and promote brands, products, or ideas
Content examples
  • Explanatory videos 
  • Blogs and articles 
  • Tutorials 
  • Branded visuals 
  • Product reviews 
  • Unboxing videos 
  • Sponsored posts 
  • Social media giveaways 
Best for
  • Building brand credibility in a niche 
  • Filling content gaps through reusable assets (video, blogs, and graphics) 
  • Quickly expanding brand reach  
  • Developing trust with a target audience 
  • Producing promotional organic content 

How to measure the ROI of your social media efforts?

To measure the return on investment of your social media efforts, first clarify the business outcome you want to achieve with your social media campaign. For example, generating leads, sales, or demo requests.  

Next, track key performance indicators (KPIs) tied to that goal, such as engagement rate, click-through rate, conversion rate, cost per lead, and return on ad spend (ROAS). Use attribution models, analytics tools, and UTM parameters to connect social activities to business results.   

Industry benchmarks can provide helpful context, but they vary by platform, industry, and methodology. Here are benchmarks from an Emplifi research report to help you gauge campaign performance: 

  • Instagram 
    • Median engagement rate: 16.9% 
    • Cost per mille (CPM): ~$2.50, with ad spend per account reaching $5,100 
  • Facebook 
    • Median engagement rate: 1.4%-2.5% 
    • CPM: ~$1.40-$1.70, with ad spend per account reaching $8,500-$11,200 
  • TikTok 
    • Median engagement rate: 27.6% 
    • CPM: ~$1.00-$1.30, with ad spend per account reaching $14,900 

How long until you see the results of your social media marketing campaigns?

Paid social campaigns generate results within a few days or weeks, but organic social media may take at least 3 months.  

For organic social media, you might see initial follower growth and engagement within the first few weeks of regular posting. After 1-3 months, your account may gain traction as content performance improves, and audience engagement becomes more consistent.  

By months 3-6, you may start producing qualified leads, stronger brand recall, and sales impact, especially for newer brands that are still building and refining their strategies.  

Paid media campaigns, by contrast, can generate visibility, traffic, and conversions within days or weeks, but long-term performance will depend on creative quality, targeting, budget, and optimization efforts.  

Ultimately, the time required to see meaningful results depends on your brand awareness, content quality, posting consistency, audience targeting, offer strength, and your broader marketing strategy. 

What are the top social media marketing companies?

We have curated a list of top social media companies on DesignRush across multiple price points, so you can identify a vendor within your budget. 

High budget: $50,000+
  • Major Tom 
  • Giant Marketers 
  • 3Q/DEPT 
Low budget: $25,000-$50,000
  • Bop Design 
  • WebFX 
  • Idea Marketing Group 

Beyond budget, our agency directory allows you to filter agency profiles by location, area of expertise, agency reviews, client types, team size, and hourly rates.