The wrong social media companies can leave you with off-brand content, weak engagement, and wasted ad spend. Instead, browse our directory of vetted agencies that know how to turn posts into pipeline.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Priya is a PR agency for creators, storytellers, and thought leaders in the advertising, entertainment, and technology spaces...
Top Services:
- Public Relations
- Content Marketing
- Social Media Marketing
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Optimized Webmedia, established in 2013, is a comprehensive digital marketing agency specializing in services such as enterprise SEO, Google Ads PPC, web design, content marketing, social media, and more...
Top Services:
- SEO
- Digital Marketing
- Social Media Marketing
- eCommerce
- PPC
- Show more
- Location
- Vancouver, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
At KCA Virtuality, we take great care to ensure that your company's message is not only delivered effectively but also reaches the right audience, securing its impact and resonance. We employ state-of-the-art content marketing strategies to further enhance your brand's performance. Through the strategic...
Top Services:
- Public Relations
- Content Marketing
- Social Media Marketing
- Advertising
- Media Buying
- Show more
- Location
- Bendigo, Australia
- Number of Employees
- Under 49
- Portfolios Count
- 5 Projects Listed
Suits Social is one of Canada’s first social media marketing agencies!We’re an Award Winning team of communication experts, social media strategists, and content creators based in Barrie, ON.Our team is committed to helping your brand keep pace with todays consumer, dominate your local marketplace, and...
Top Services:
- Digital Marketing
- PPC
- Content Marketing
- Advertising
- Video Marketing
- Show more
- Location
- Barrie, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $16/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Your company's one stop shop for marketing and advertising needs. From the production of your commercial, to the placement and creation of your website. We have all you need to bring your marketing and advertising dreams to Reality...
Top Services:
- Video Production
- Digital Marketing
- WordPress Website Design
- Graphic Design
- Branding
- Show more
- Location
- Orlando, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Providing Project Management, Business, And Marketing Solutions. We offer a wide range of services and custom solutions that can ensure your online presence, identify areas of improvement, automate processes, and provide you with tools and analytical insights so you can make informed decisions that help take...
Top Services:
- Web Development
- eCommerce Development
- Logo Design
- SEO
- Branding
- Show more
- Location
- Naperville, Illinois
- Number of Employees
- Under 49
- Portfolios Count
- 6 Projects Listed
Pixels is immersed in a wealth of unique ideas and lucrative corporate strategies. As a leading logo design company, we have successfully delivered countless creative identities to global traders and corporations...
Top Services:
- Web Design
- eCommerce Development
- UI/UX Design
- Logo Design
- Social Media Marketing
- Show more
- Location
- Beverly Hills, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 5 Projects Listed
At Designed by Kelly we build your brand and online presence with affordable and professional design solutions. Let us help you establish a strong online presence for your small business or nonprofit with our custom strategies...
Top Services:
- Logo Design
- Print Design
- Branding
- Graphic Design
- Web Design
- Show more
- Location
- Cleveland, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $55/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
dits.agency has been in the IT industry since 2007, with a focus on building long-term relationships with our valued customers. Our passion is assisting individuals in optimizing their work processes and generating income without getting bogged down in IT complexities...
Top Services:
- eCommerce Development
- Web Development
- WordPress Website Design
- SEO
- PPC
- Show more
- Location
- Chișinău, Moldova
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 2 Projects Listed
Web Design Heaven is a Modern NYC Professional Digital Marketing Agency since 2011...
Top Services:
- WordPress Website Design
- eCommerce Development
- Web Design
- Web Development
- Logo Design
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
Barkley, an AdTech company and a nominee for the 2022 AdWeek Agency of the Year, is a full-service, independent creative idea business that aids in the development of entire brands and their greatest potential. With the firm conviction that all brands, including ours, can be a force for good in the world, we...
Top Services:
- Branding
- Digital Marketing
- Advertising
- Social Media Marketing
- Public Relations
- Show more
- Location
- Kansas City, Missouri
- Number of Employees
- 250 - 499
- Average Hourly Rate
- $152/hr
- Minimal Budget
- $50,000 & Up
- Portfolios Count
- 3 Projects Listed
Nibble Edge brings together 20 years of content, creative and media expertise from Edge with the digital marketing and technology smarts of Nibble...
Top Services:
- Digital Marketing
- Video Marketing
- Advertising
- Social Media Marketing
- Content Marketing
- Show more
- Location
- Darlinghurst, Australia
- Number of Employees
- 50 - 99
- Portfolios Count
- 3 Projects Listed
With over 25 years of experience, we are your go-to partner for all your marketing, design, and advertising needs...
Top Services:
- Digital Services
- WordPress Website Design
- Digital Marketing
- Email Marketing
- Direct Marketing
- Show more
- Location
- Campbell Hall, New York
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 2 Projects Listed
Click and Create does not represent a traditional brand building marketing firm. Instead, Click and Create looks to manage a portfolio of marketing projects for its clients that individually provide a return on investment, are limited in scope, and stay aligned with broader strategic plans...
Top Services:
- Web Design
- PPC
- Digital Marketing
- Social Media Marketing
- SEO
- Show more
- Location
- Houston, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $95/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
Tinova Agency
Award WinnerRecipient of a Best Design Award for outstanding work.Tinova Agency exists to make pre-seed & seed startups investor-ready by design. In 21 days, we rebuild your positioning, investor messaging, and fundraising story so investors understand why you're fundable, fast...
Top Services:
- Logo Design
- Branding
- Digital Marketing
- Social Media Marketing
- Email Marketing
- Show more
- Location
- Silver Spring, Maryland
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Portfolios Count
- 7 Projects Listed
Expert Design Hub is a full-service digital agency offering web design, web development, digital marketing, branding, logo design, SEO, social media marketing, and e-commerce solutions. We help businesses grow with creative design, powerful strategy, and measurable digital results...
Top Services:
- Digital Marketing
- Web Design
- eCommerce Development
- Web Development
- Logo Design
- Show more
- Location
- Denver, Colorado
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
Our passionate team are business growth specialists committed to offering practical, effective, and tailored, digital -marketing solutions that support businesses for digital success...
Top Services:
- Social Media Marketing
- SEO
- Digital Marketing
- Location
- Greensborough, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $105/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
AccelProx is a leading provider of Consulting, Information Technology and Knowledge Process Outsourcing services...
Top Services:
- Social Media Marketing
- Digital Marketing
- Web Design
- BPO
- Show more
- Location
- Noida, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $15/hr
- Portfolios Count
- 3 Projects Listed
Mercurius Advisory Services provides a comprehensive suite of accounting, bookkeeping, taxation, company setup and other shared services to small, medium, and large enterprises...
Top Services:
- Accounting
- Business Consulting
- Social Media Marketing
- Web Development
- Digital Marketing
- Show more
- Location
- Delhi, India
- Number of Employees
- 250 - 499
- Average Hourly Rate
- $15/hr
- Portfolios Count
- 7 Projects Listed
Melty Cone Video
Award WinnerRecipient of a Best Design Award for outstanding work.Melty Cone is a renowned video production company based in NYC, proudly offering top-notch video marketing services in New York, New Jersey and beyond Our expertise lies in creating compelling videos that generate more customers, leveraging the proven effectiveness of video marketing...
Top Services:
- Video Production
- Video Marketing
- Content Marketing
- Advertising
- Social Media Marketing
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 6 Projects Listed
We are J.O. AGENCY! We are founded in 1998 by Jennifer Henderson. We have quietly influenced the aesthetic of our city and championed our clients around the globe...
Top Services:
- Social Media Marketing
- Logo Design
- Location
- Fort Worth, Texas
- Number of Employees
- Under 49
- Portfolios Count
- 1 Project Listed
Roundabout runs measurable influencer campaigns with micro and mid-tier creators on Instagram and TikTok. We select creators on verified insight data, price every campaign on real benchmarks by follower tier and market, and give one final price that already includes creator fees, service and content licences...
Top Services:
- Social Media Marketing
- Video Marketing
- Location
- Turin, Italy
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Advertising agency and web agency, founded in Catania, on the slopes of Etna. We were born in this land, a land of flavors and fragrances, of sun and sea, of art and color. We are creative in our veins, young and passionate, but first of all we are in love. Fall in love with our work and what we do day after...
Top Services:
- Graphic Design
- Product Design
- Digital Services
- Creative Services
- Logo Design
- Show more
- Location
- Trecastagni, Italy
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Sociallyin, a dedicated social media marketing agency, offers an array of result-oriented services to help brands establish a strong digital presence...
Top Services:
- Digital Marketing
- Social Media Marketing
- SEO
- PPC
- Video Marketing
- Show more
- Location
- Atlanta, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 5 Projects Listed
// Fueling Growth for Established B2B Brands // Your Marketing Agency Partner in Brand, Search, and Web.VisualFizz is a B2B focused Marketing and Branding Agency in chicago that acts as an extension of your existing team. We take established brands from invisible to indispensable...
Top Services:
- PPC
- SEO
- Social Media Marketing
- Branding
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $160/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
Trends come and go but authenticity never fades. Real is more than our company name, being real is a value we hold high as a team. Being genuine and transparent isn’t always easy, but it’s the foundation for trust. Trust is a high quality we hold with each other as well as our clients because with that...
Top Services:
- Digital Marketing
- Video Marketing
- Social Media Marketing
- Video Production
- Show more
- Location
- Crown Point, Indiana
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
UK agency running Amazon, TikTok Shop, Shopify and AI search for founder-led brands. One team, one P&L, every decision judged on the net profit you keep...
Top Services:
- PPC
- eCommerce
- Social Media Marketing
- SEO
- Show more
- Location
- Worthing, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- $1,000 - $10,000
We help you drive more sales with digital marketing, so you can stop wasting time and money on tactics that dont work...
Top Services:
- Digital Marketing
- SEO
- PPC
- Web Development
- Content Marketing
- Show more
- Location
- Selden, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $800/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 10 Projects Listed
Kesu Advertising is a marketing firm comprised of a seven-person in-house team with shared beliefs, objectives, and professional aspirations, since for us, quality trumps quantity. Our primary concentration is on the European market, where we conduct marketing and launch advertising campaigns in more than...
Top Services:
- Advertising
- Social Media Marketing
- Content Marketing
- Digital Marketing
- Branding
- Show more
- Location
- Bratislava, Slovakia
- Number of Employees
- Under 49
- Average Hourly Rate
- $80/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 6 Projects Listed
KOR UNLIMITED is a technology firm specializing in digital marketing solutions specifically tailored to help local businesses understand their marketplace, grow their brand, increase revenue, and stay engaged with their customers...
Top Services:
- Digital Marketing
- PPC
- Reputation Management
- Social Media Marketing
- SEO
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 8 Projects Listed
SEOpologist is a full-service digital marketing agency in Westlake Village, CA that offers premium web services specializing in traffic-driven, eye-catching web design for brands, small businesses, startups, and individuals...
Top Services:
- Web Design
- SEO
- Content Marketing
- Social Media Marketing
- Web Development
- Show more
- Location
- Westlake Village, California
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
A Creative Design & Marketing Agency that makes sure your business runs smoothly while you sit back & reap the profits!...
Top Services:
- Product Design
- Branding
- Digital Strategy
- WordPress Website Design
- Web Development
- Show more
- Location
- Stockholm, Sweden
- Number of Employees
- Under 49
- Average Hourly Rate
- $15/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 2 Projects Listed
TrueTalent Management connects brands with German-speaking creators. Our roster covers fitness, health, beauty, fashion, food, and lifestyle, active on Instagram, TikTok, and YouTube. Instead of searching, negotiating, and coordinating with every influencer yourself, you book one creator or a whole group...
Top Services:
- Social Media Marketing
- Content Marketing
- Video Marketing
- Digital Marketing
- Advertising
- Show more
- Location
- Dubai, United Arab Emirates
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Thinking, writing and planning earth-shattering brand stories are just a part of what we do. For more than 8 years, we have been using graphic design, strategy, branding and websites to bring dreams to life...
Top Services:
- Branding
- Logo Design
- Graphic Design
- Web Design
- Print Design
- Show more
- Location
- Caldas da Rainha, Portugal
- Number of Employees
- Under 49
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 7 Projects Listed
The perfect combination of British quality and American innovation. GB Agency is a labor of love. “Helping smart businesses” is the best way to explain what we do, because we always go further. We push boundaries… the boundaries of creativity, of business and of each service we provide...
Top Services:
- Package Design
- Print Design
- Branding
- Content Marketing
- Video Marketing
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
Our goal is to create meaningful and impactful experiences for our clients to stand out in today's competitive market. Whether you are a startup or an established company looking for creative services, iCreativeStudio has the expertise to deliver exceptional results that will drive your business...
Top Services:
- Web Development
- Web Design
- Video Marketing
- Branding
- Affiliate Marketing
- Show more
- Location
- Miami Beach, Florida
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $9/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 9 Projects Listed
Thought Media works with hundreds of businesses from all over the world! Developing Unique Website Designs, Applications, Custom Graphics, Logos & Brands, Animated Videos, and more! Questions? Call us!...
Top Services:
- SEO
- Social Media Marketing
- Digital Marketing
- eCommerce Development
- Web Design
- Show more
- Location
- Toronto, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $10,000 - $25,000
Phoenix AZ Ad Agency is a value leader in the traditional and digital advertising space. We work with small and medium-sized businesses of all types. We focus on website building, social media management, everything Google and go-to market strategy...
Top Services:
- Advertising
- Social Media Marketing
- SEO
- PPC
- Branding
- Show more
- Location
- Phoenix, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- $1,000 - $10,000
Agency for Digital Marketing and Web Design We offer digital marketing, web design, SEO, graphic design, hosting and domain registration services...
Top Services:
- Advertising
- Social Media Marketing
- Web Design
- Graphic Design
- eCommerce Development
- Show more
- Location
- Banja Luka, Bosnia and Herzegovina
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- $1,000 - $10,000
At Bear Marketing, we are driven to help our clients create the change they want to make through their business so they can achieve meaningful results...
Top Services:
- Digital Marketing
- Branding
- Social Media Marketing
- Advertising
- Graphic Design
- Show more
- Location
- Brisbane, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
EnlightWorks Web Design and Digital Marketing provides tailored managed web design services for B2B, B2C, small business website design, government web design, and non-profit organizations nationwide...
Top Services:
- Web Design
- Digital Marketing
- Social Media Marketing
- Email Marketing
- SEO
- Show more
- Location
- Benicia, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 8 Projects Listed
New North was born from a desire to help B2B tech companies succeed at marketing in a way that removes mystery from the equation. From day one, nothing has been more important than helping our clients break free of the old paradigms and chart a path together for growth. We focus on results, we avoid jargon...
Top Services:
- Digital Marketing
- Web Design
- SEO
- PPC
- Social Media Marketing
- Show more
- Location
- Frederick, Maryland
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 6 Projects Listed
Double your business in 90 days, 10x in 6-12 months: https://serp.co/growth-report/...
Top Services:
- SEO
- Digital Marketing
- PPC
- Social Media Marketing
- Content Marketing
- Show more
- Location
- Seattle, Washington
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
DUTCH PICTURE INDUSTRY is an award-winning, internationally orientated media production company based in Amsterdam. Our creative team provides a full-service offer, including all online technology, concept development and video production...
Top Services:
- Video Production
- Video Marketing
- Creative Services
- Social Media Marketing
- Translation Services
- Show more
- Location
- Amsterdam, Netherlands
- Number of Employees
- Under 49
- Average Hourly Rate
- $45/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
Creatum Studios can help you increase your sales while simultaneously expanding your online presence and brand. We are a marketing firm with a team of experts in Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Advertising (Social Ads), Branding, Google AdWords, and many more areas...
Top Services:
- SEO
- Digital Marketing
- Content Marketing
- Social Media Marketing
- Logo Design
- Show more
- Location
- Miami, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Web Wonderland is a UK-based web design and digital growth partner blending senior marketers with seasoned developers to ship fast, high-converting websites and the strategy that powers them. From bespoke WordPress and WooCommerce builds to plugin/software development and copy that converts, we design for...
Top Services:
- Web Design
- Web Development
- Digital Marketing
- Social Media Marketing
- AI Development
- Show more
- Location
- Chelmsford, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 4 Projects Listed
We are a full service web design and digital marketing agency. We create digital products and solutions to help our clients drive leads online and achieve online success. In an industry where many use smoke and mirrors to make it seem like they're doing more than they are, we rely on solid metrics to track...
Top Services:
- eCommerce Development
- WordPress Website Design
- Web Development
- Web Design
- Graphic Design
- Show more
- Location
- St. Louis, Missouri
- Number of Employees
- Under 49
- Average Hourly Rate
- $130/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 8 Projects Listed
We provide digital marketing with an EXCEPTIONAL customer experience, to businesses across the USA. With a strong focus on increasing ROI, we generate leads via Custom Websites, Local SEO & Google Business Profile, Reputation Management, Google Ads, and Facebook Ads...
Top Services:
- Digital Marketing
- PPC
- SEO
- Web Development
- WordPress Website Design
- Show more
- Location
- Southlake, Texas
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
LADO9 is a comprehensive creative agency providing a diverse array of services, including strategic planning, content creation, graphic design, media production, advertising, and digital marketing. Our team is dedicated to delivering innovative solutions tailored to meet the unique needs of our clients...
Top Services:
- Graphic Design
- Digital Services
- Print Design
- Design Services
- Creative Services
- Show more
- Location
- Barueri, Brazil
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 8 Projects Listed
Winged Whale Media is a full service content and media production company, helping both small and large business, develop digital content for web and television. We provide first rate services in Virtual Reality, Augmented Reality, video production, photography, and social media management. Energetic...
Top Services:
- Digital Services
- Social Media Marketing
- Video Production
- Digital Marketing
- Show more
- Location
- Brampton, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 2 Projects Listed
Social Media Marketing Specializations
Services Related to Social Media Marketing
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
4.8
4.8Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
6 Frequently Asked Questions About Social Media Marketing Companies
What services do social media marketing companies provide?
Social media marketing companies provide a comprehensive range of services that span strategy development, content creation, and optimization. Here are some of their core services:
- Social media strategy
- Content creation
- Paid social
- Community management
- Influencer marketing
- Analytics and reporting
Some companies also offer broader digital marketing services, including search engine optimization (SEO), paid media, email marketing, video marketing, public relations (PR), and landing page optimization.
What social media channels should your business prioritize?
For business-to-business (B2B) organizations, LinkedIn is often a top priority, while X may also be useful, depending on your industry and whether real-time conversations matter to your brand.
For business-to-consumer (B2C) brands targeting younger consumers, YouTube, Instagram, and TikTok are often stronger options.
According to the Pew Research Center, 95% of 18-29-year-olds use YouTube, followed by Instagram at 80% and TikTok at 63%.
A reputable social media marketing company should recommend a channel mix based on your goals, target audience behavior, and the type of content you can produce consistently.
When should you partner with a content creator vs. an influencer?
Partner with a content creator for asset creation. Conversely, choose an influencer for the audience. Here are more details about the differences between each to help you with your decision:
| Content Creator | Influencer | |
| Who are they? | Experts in their specific field who create engaging and educational content for a specific topic, niche, or format | Individuals with an established audience who can shape opinions and promote brands, products, or ideas |
| Content examples |
|
|
| Best for |
|
|
How to measure the ROI of your social media efforts?
To measure the return on investment of your social media efforts, first clarify the business outcome you want to achieve with your social media campaign. For example, generating leads, sales, or demo requests.
Next, track key performance indicators (KPIs) tied to that goal, such as engagement rate, click-through rate, conversion rate, cost per lead, and return on ad spend (ROAS). Use attribution models, analytics tools, and UTM parameters to connect social activities to business results.
Industry benchmarks can provide helpful context, but they vary by platform, industry, and methodology. Here are benchmarks from an Emplifi research report to help you gauge campaign performance:
- Instagram
- Median engagement rate: 16.9%
- Cost per mille (CPM): ~$2.50, with ad spend per account reaching $5,100
- Facebook
- Median engagement rate: 1.4%-2.5%
- CPM: ~$1.40-$1.70, with ad spend per account reaching $8,500-$11,200
- TikTok
- Median engagement rate: 27.6%
- CPM: ~$1.00-$1.30, with ad spend per account reaching $14,900
How long until you see the results of your social media marketing campaigns?
Paid social campaigns generate results within a few days or weeks, but organic social media may take at least 3 months.
For organic social media, you might see initial follower growth and engagement within the first few weeks of regular posting. After 1-3 months, your account may gain traction as content performance improves, and audience engagement becomes more consistent.
By months 3-6, you may start producing qualified leads, stronger brand recall, and sales impact, especially for newer brands that are still building and refining their strategies.
Paid media campaigns, by contrast, can generate visibility, traffic, and conversions within days or weeks, but long-term performance will depend on creative quality, targeting, budget, and optimization efforts.
Ultimately, the time required to see meaningful results depends on your brand awareness, content quality, posting consistency, audience targeting, offer strength, and your broader marketing strategy.
What are the top social media marketing companies?
We have curated a list of top social media companies on DesignRush across multiple price points, so you can identify a vendor within your budget.
| High budget: $50,000+ |
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| Low budget: $25,000-$50,000 |
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Beyond budget, our agency directory allows you to filter agency profiles by location, area of expertise, agency reviews, client types, team size, and hourly rates.
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