Need a skilled explainer video company to elevate your brand's message with compelling, high-quality, moving content? We've sifted through extensive client reviews and success stories from top explainer video agencies to curate a comprehensive listing — and help you connect with the ideal creative partner. Browse our directory and filter your search by location, pricing, project budget, team size, and other parameters to get started.
Our list features the top explainer video companies selected after evaluating over 500 agencies based on their services, portfolios, industry reputation, and client feedback. Learn more about their expertise and explore featured case studies to get closer to securing the most suitable agency partner for your upcoming project.
The Number 1 Explainer Video Company as Selected by DesignRush Is:
Turning ideas into compelling visual stories for almost a decade now, MotionGility is a leading explainer video company with over 1,000 moving content pieces delivered to more than 500 clients. Its works have collectively received >30 million views, with an overall engagement rate of 89%. MotionGility comprises storytellers, animators, illustrators, and marketers who stitch together videos with precision and flair. Its explainer video production services cover animated commercials, product demos, 2D and whiteboard animations, and social media videos.
MotionGility Success Story
Challenge: OPA, an influencer marketing platform connecting >100,000 brand ambassadors with >500 businesses, needed a more efficient way to communicate its value. Facing challenges in sourcing influencers, planning campaigns, and ensuring alignment, OPA sought a solution to help brands scale their marketing efforts and reach a broader audience.
Solution: MotionGility produced a concise animated explainer video to showcase OPA’s influencer marketing services. The footage was crafted based on audience research, script development, storyboarding, and illustrations. Smooth motion graphics, a carefully selected color scheme, and a professional voiceover added personality to the video.
Results: The resulting 1-minute and 16-second explainer video effectively connected with the intended audience and garnered thousands of views. It promoted OPA as a user-friendly platform for brands looking to manage influencer campaigns globally. The video highlighted OPA's strengths, attracted new collaborations, and contributed to the platform's growth and continuous success.
Notable clients: Divnick International, BMG, SafeSubs, Dyneti, G Tech Raid
Simply Explainer houses an expert group of like-minded production specialists, project directors, and creatives whose explainer video crafting process involves thorough research, concept brainstorming, scriptwriting, storyboarding, voiceover selection, and precise animation. It produces immersive 2D, 3D, and whiteboard animations, infographics, stop-motion, and live-action videos that feature engaging narratives, company stories, and customer testimonials. Simply Explainer offers content in different languages to ensure a wider audience reach.
Simply Explainer Success Story
Challenge: Divnick International was looking for an agency partner to deliver a high-quality explainer video to capture the inventiveness of Divnick's golf club.
Solution: Simply Explainer's process started with a thorough consultation to understand Divnick’s vision and objectives. It then developed a detailed storyboard and script outlining Divnick Golf Club's unique features and proceeded with whiteboard animation techniques to visualize the concept.
Results: The video yielded great results for Divnick International, including 1,000 new memberships in 3 months and a 250% profit surge.
Notable clients: WIN, Bosch, General Electric, Walker Capital, Agriscience
Explainify is an explainer video agency delivering versatile video solutions that guide prospects from uncertainty to taking a desired action in only one viewing. Its creations are tailored to various purposes, including marketing, sales, public relations (PR), landing pages, and app demonstrations. Explainify follows its Frustration-Free™ process, ensuring businesses receive top-quality content with confidence. This covers:
Core messaging discovery via research and assessment
Scripting and storyboarding
Visual assets like tone and style
Design boards, animations, and sound design
Explainify Success Story
Challenge: WIN, a detergent brand designed for athletic wear, confronted intense competition from established industry leaders. The challenge was showcasing the product's distinct benefits to fitness enthusiasts and personal trainers without the risk of misinterpreting it as an overpriced alternative to standard laundry solutions.
Solution: Explainify developed a two-minute explainer video showcasing WIN's unique chemistry and two dynamic Facebook ads. Its team ensured the scientific content was cleverly presented and easily understood by using creative animation to illustrate how WIN worked at a chemical level.
Results: The explainer videos produced by Explainify significantly improved WIN's ad performance and customer engagement. The click-through rate (CTR) for its targeted Facebook ads increased by 200% for personal fitness instructors and 311% for yoga teachers.
Excelling in tailor-made visual stories, Kasra Design crafts explainer videos for product or service introduction, motion graphics for brand representation, and realistic 3D animations for YouTube campaigns, available in foreign voice and translations on-demand. With over 1,000 commercial videos and films, Kasra Design's skilled scriptwriters and artists have earned Motion Design Awards, Indigo Design Awards, Los Angeles Animation Festival, Independent Film Awards in London, and Lion International Film Festival Awards.
Kasra Design Success Story
Challenge: Ogilvy & Mather tasked Kasra Design with crafting two animated explainer videos for the Wood Naturally initiative. The goal was to highlight the benefits of softwood lumber, depict its natural beauty and texture, and promote its use over composite materials. This required careful consideration of visual style and accurate representation of softwood’s benefits.
Solution: Kasra Design featured charming characters and outdoor settings in the video animations, aligning with the client’s branding. The animation style highlighted the natural aesthetics of softwood by using various references to its texture and appeal. The storyboards included all critical elements about the wood’s environmental benefits, like its lower carbon footprint.
Results: The videos were a hit, garnering over 500,000 views on Wood Naturally’s YouTube channel and another 100,000 on Kasra Design’s channel. It received positive reviews on the official website, Vimeo, and motion blogs, successfully supporting the campaign’s goal of encouraging softwood use in construction.
Notable clients: Remind, FOX, American Express, McKesson, Docusign
With over 12 years in the industry, Yum Yum Videos is home to video production and design professionals specializing in various explainer video services. It provides educational content, awareness campaigns, product demos, marketing, internal training, how-to tutorials, and white-label solutions. It gives partners access to the Client's Portal, an online location for all project collaterals, which tracks progress in real-time, 24/7. This exclusive offer enables stakeholders to give feedback at any phase of the production process.
Yum Yum Videos Success Story
Challenge: Remind, a communication platform for educators, parents, and learners, wanted to introduce its enterprise version to school administrators. The project aimed to illustrate the product’s functionalities and potential benefits as a comprehensive community solution.
Solution: Yum Yum Videos crafted a storyboard showing how the platform would enhance daily school operations. It used simple shapes and bold colors to emphasize features, with characters in minimalistic, exaggerated forms to blend human and tech elements.
Results: The 2D animation video's smooth transitions and camera movements maintained clarity and viewer interest. It amassed 28,000 views on Remind’s YouTube channel, becoming its third most popular video.
With capabilities spanning various video styles like animation, live action, and motion graphics, Demo Duck develops educational content, commercials, testimonial videos, branded media, company stories, internal communications, TV spots, and screencast tutorials. Its producers, creative directors, editors, and writers are dedicated to collaboration, deeply immersing in understanding a brand's essence, goals, and challenges. This approach ensures that every creative output is on point, from the initial concept to the final delivery.
Demo Duck Success Story
Challenge: Lenovo enlisted Demo Duck's expertise to develop an explainer video for the ThinkSmart Manager designed for practical, detail-focused IT professionals. The video should appeal to the audience while exhibiting Lenovo's dynamic and ambitious brand personality.
Solution: To address this, Demo Duck worked with Lenovo's team to better understand the problems the ThinkSmart Manager target market faced. This research guided the drafting of a script that spoke IT-specific terminology.
Results: The final output combined lively 2D and 3D animations to express ThinkSmart Manager's freedom, flexibility, and speed qualities. It merged enthusiasm and professionalism, two characteristics easily associated with Lenovo's image. The explainer video was recognized with a Silver Telly Award in the animation category.
Notable clients: FREE THE WORK, The World Bank, American Lung Association, Universal Studios, Salesforce
Next Day Animations has talented artists, voiceover artists, and illustrators who strategically combine visuals, sounds, and text to develop compelling explainer animations. Its diverse animation styles include 2D, 3D, whiteboard, kinetic text, character, and stop-motion — all studio-grade and ready for use at tradeshows, conferences, investor pitches, event kickoffs, or TV advertising. Next Day Animations is a four-time recipient of a Telly Award for its creativity and video production services.
Next Day Animations Success Story
Challenge: FREE THE WORK, a nonprofit aiming to spotlight diverse talents in the production industry, needed an explainer video series to promote the mission. The organization required clear and thought-provoking content to educate viewers about its initiative and tools.
Solution: Next Day Animations produced 2D animations for FREE THE WORK, including an introductory overview, a self-reporting website navigation tutorial, an animation detailing the mission, and a digestible FAQ video. This segmented approach allowed for focused scriptwriting and presented information concisely and interestingly.
Results: The structured approach of using an animation series improved the clarity of FREE THE WORK's advocacy and platform, enabling the organization to educate a larger audience base.
BuzzFlick is an explainer video company whose rich portfolio includes 2D animations, 3D modeling, cell animations, tech, corporate, and marketing videos with tailored typography and logo animations. Making difficult concepts accessible to the public, its creative outputs ignite viewers' interest, sustain their attention, impart information, and deliver ideas. Its comprehensive production process covers briefing, scriptwriting, voiceover, storyboarding, production, editing, and post-production. BuzzFlick is a MarCom Platinum Winner.
BuzzFlick Success Story
Challenge: Cambio Wall Systems, an architectural solutions business, required a 2D explainer video to showcase its innovative wall design's value, efficiency, and flexibility. The goal was to educate potential clients and spark interest.
Solution: BuzzFlick started by thoroughly understanding Cambio's product and drafting a script around key features like ease of installation. The team created a visual concept and storyboard aligned with the script and the business's branding. Custom 2D animations, professional voiceover, and careful editing ensured the video would meet the objectives.
Results: The 2D explainer video caught the client’s attention to Cambio Wall Systems' benefits and unique product value. It became a powerful marketing tool for boosting brand awareness, driving lead conversion, and differentiating the business from its competitors.
Best for: Extended videos with social media snippets
Average hourly rate: $30
Minimum budget: $1,000-$10,000
Founded: 2014
Size: Under 49
Location: Lviv, Ukraine
Notable clients: Scratchpay, United Nations, Air Products, Telenor Group, Takeda
Blue Carrot is a creative agency focused on explainer video production services for promos, marketing, corporate content, eLearning, and online courses. In addition, it performs full-scale interactive content localization in multiple languages. Its team, spread across the US and Europe, collaborates in different time zones to ensure quality content delivered on the dot. Blue Carrot has a decade's portfolio with over 500 successful projects, equivalent to >10,000 total video minutes, and completed for more than 300 global clients worldwide.
Blue Carrot Success Story
Challenge: Scratchpay, a budget management service, turned to Blue Carrot to produce a video explaining how the tool-assisted veterinarians and pet owners handle unforeseen costs without compromising revenue.
Solution: Blue Carrot responded by producing a 64-second explainer video with a fun, pet-inspired aesthetic and a condensed 25-second reel for social media use. The production process included scripting, animation, and voiceover recording.
Results: The video attained an 86% average engagement rate, with a 34% playback rate and an 8.5% CTR on all calls to action (CTAs).
Producing up to 10 variations for a single creative project, Vidico equips brands with content diversity to optimize their messaging and effectiveness on any digital channel. With over 30 industry awards, including a Drum and a Muse, it provides app demos, crowdfunding, career-oriented, infotainment, and other short-form explainer video production services. It has made >1,200 video content pieces, attracting >1.5 billion views. Thanks to its expert outputs, the agency has also collectively raised $15 million in crowdfunding for its clients.
Vidico Success Story
Challenge: Software development company Easy Agile's in-house produced videos failed to match the brand’s professional standards and agile practices. It required high-quality animations that effectively showcased the products while balancing detail and simplicity for the content's enduring relevance.
Solution: Vidico’s team made a series of upbeat, insightful animations suitable for different platforms like social media, websites, and conferences. It used abstract imagery and adhered to branding standards to powerfully capture the message's essence, with or without audio.
Results: The final 90-second video became Easy Agile's primary marketing asset. It won a Gold Muse Award for Motion Graphics, achieving a CTR 4x higher than the industry average.
We meticulously analyzed client feedback, portfolio strength, success stories, market reputation, and specializations to identify the top explainer video agencies. Our executive selection team drew on industry knowledge to evaluate each candidate's track record, creativity, and technical capabilities.
Here are the criteria we considered to rank the best explainer video companies:
Verified client reviews: Expertise and reliability demonstrated through service quality and client satisfaction
Portfolio excellence: Successful projects with outcomes supported by detailed case studies
Industry recognition: Awards and media coverage highlighting exceptional service and innovation in the field
Team credentials: Profiles of key team members showcasing relevant experience and qualifications
Explainer video expertise: Mastery of visual storytelling, animation techniques, scriptwriting, and multiplatform adaptability
10 Most Popular Explainer Video Companies Compared
Agency name
Location
Hourly rate
Size
Best for
Motiongility
North Wales, PA
$40
50-99
Overall
Simply Explainer
Tempe, AZ
$50
50-99
Whiteboard animations
Explainify
Fayetteville, NC
Inquire
Under 49
Social media promo videos
Kasra Design
Anaheim, CA
$200
Under 49
Cross-platform video content
Yum Yum Videos
Buenos Aires, Argentina
$150
50-99
Seamless frame transitions
Demo Duck
Chicago, IL
$50
Under 49
Integrating 2D and 3D animations
Next Day Animations
Baltimore, MD
$125
50-99
Multi-video series
BuzzFlick
Houston, TX
$50
Under 49
Product explainer videos
Blue Carrot
Lviv, Ukraine
$30
50-99
Extended videos with social media snippets
Vidico
Melbourne, Australia
Inquire
50-99
Evergreen video content
Best Explainer Video Agencies
787 Companies-Rankings updated: August 23, 2026
DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.
Animation for government and corporate communication
Animation for government and corporate communication
We help government and corporate teams across Australia communicate important information with accuracy and genuine human connection through 2D and 3D animated video...
We are full-stack user web design, user experience design, graphic design, and animation agency. No wasting time because of miscommunication or staff replacements. We simply make jobs done timely and from the first attempt...
Thoughtful, creative video production with a focus on quality
Thoughtful, creative video production with a focus on quality
Thanks for considering Chris Love Productions! At CLP, we bring your brand alive with thoughtful, message-driven video production and media creation. Great looking video is just the beginning--our team of experts will shepherd your project from conception to delivery to ensure the best possible product...
Mindstorm Communications Group, based in Charlotte, NC, is a boutique full-service branding, marketing, and digital agency. Our core strength is in strategic brand development. We help clients build powerful, meaningful brands from the ground up or revitalize existing ones...
Animated Explainer Videos For Financial Services Companies
Animated Explainer Videos For Financial Services Companies
Keystone Media is a company that specializes in developing animated explanation movies for the financial services market. We turn complicated goods and services into appealing and understandable films. We tailor movies to your brand, marketing, and communications goals with a skilled team of animators...
EDIIIE is a top AR/VR development company specializing in Augmented Reality (AR), Virtual Reality (VR), Metaverse development, Blockchain solutions, NFT design, and game development. We deliver immersive experiences for industries like eCommerce, real estate, and entertainment globally...
Branding and animation agency which creates a competitive advantage for your business.
Branding and animation agency which creates a competitive advantage for your business.
The Unicorn Agency is a team of visual storytellers experts with a well-structured design approach. We are mainly focusing on complex projects for brand creation, product design, and full-cycle motion design. Working worldwide, showcasing thoughtful and methodical processes...
Finally, a smart, integrated creative and media agency that gets what you do, gets going and gets results. Hi, were Modo Modo. Creative & Media for complex businesses...
Explainer videos and product demos for B2B SaaS companies whose prospects struggle to understand the product. You see conversion improvements within 90 days. 4370+ videos, 86% repeat clients. Trusted by Microsoft, Uber, Infosys. Founded 2011...
Custom Digital Solutions, Crafted by Humans, Driving Conversions.
Custom Digital Solutions, Crafted by Humans, Driving Conversions.
Ameba Creative Studio is a creative agency evolving since 2009 with 2,000+ projects completed worldwide. A unique mix of designers, developers, analysts, and other kinds of nerds specialized in branding, UX/UI design, web development, and conversion rate optimization (CRO)...
"Go beyond merely communicating to 'connecting' with people."
"Go beyond merely communicating to 'connecting' with people."
New World Productions is a video production company located in Minneapolis, Minnesota. We've been providing quality video production services for over 30 years. Whether its corporate video, industrial video, or product and promotional video services, we'll craft a message unique to your brand and business...
We're a Tel Aviv-based video production studio specializing in Explainer, Product, Promo, Kickstarter, and Corporate videos with a sharp focus on tech marketing and English-speaking audiences...
Our videos don't just explain things, they evoke emotions!
Our videos don't just explain things, they evoke emotions!
Our Motion Design Studio is located in the heart of Ukraine.The story of our founder: I started as a freelance Motion designer in a pharmaceutical company in Kyiv back then. There were more projects so I started hiring more animators to help me with my workload. Once we built rapport, other similar...
Empowering visions with distinctive, enduring graphic solutions.
Empowering visions with distinctive, enduring graphic solutions.
Pinehouse Studio is a creative agency specializing in editorial design, branding, and visual storytelling. With a passion for detail and innovation, we craft stunning print and digital experiences that captivate and inspire...
We help consumer services companies drive profitable growth and prove it through fast testing, smart strategy, and media and SEO built for revenue impact...
We are communication experts that change behaviour and perspectives.Part of UNIT9, we are powered by one of the worlds leading creative, digital and content production groups. We use insight-led creative to create digital campaigns and content for advertising, marketing and internal communications...
Acclaim Media: Simplifying Corporate Video Production!We specialize in making corporate video production straightforward and hassle-free, offering everything from shooting and editing to motion graphics. Whether you need freelance support services like 4K Camera Crews and post-production or turn-key...
Peachy Digitals crafts impactful brand experiences for businesses in the digital realm. We offer branding, brand strategy, design, web development, and more. With a collaborative approach, we bring visions to life, exceeding expectations. Let us help you stand out and achieve your goals with style...
Shape beautiful and meaningful stories through animation, design and user experience
Shape beautiful and meaningful stories through animation, design and user experience
We specialize in working with tech and software companies aiming to enhance their outreach and showcase their products, establishing them as leaders in their respective business fields...
Four Quarters is a brand & design agency built to grow your e-commerce business with top-notch creative for your brand's growth and ongoing digital marketing...
Our award-winning animation team is made up of smart, talented and remarkably nice people. We are expert animators, voiceover actors and illustrators located across the U.S. with offices in Baltimore, MD and Minneapolis, MN.Explainer animations are increasingly recognized as one of the best ways to...
Morphiaas: The Digital Marketing Agency. We've helped hundreds of clients across diverse sectorsreal estate, luxury, healthcare, startups, and moreachieve remarkable results. From website development and SEO to social media and PPC, we craft data-driven strategies tailored to your unique goals...
Spotlight is a full service marketing firm, web design agency and magazine publisher located in Fargo, ND, Bismarck ND, Western Minnesota and Sioux Falls, SD...
At Wow-How Studio, we're ready to WOW with our top-notch 2D animation studios expertise! Our creative team delivers all-encompassing solutions in digital design, crafting content for various purposes, including marketing, corporate videos, and game art...
Noble Digital is a SantaMonicabased digital marketing and video production agency founded in 2012. With a team of roughly 1050 specialists, the firm blends analytics, strategy, design, and high-quality video to help mid-market and enterprise clients grow their brands and customer bases...
Building Competitive Advantage for Banks, Credit Unions & Fintechs via Branding & Marketing
Building Competitive Advantage for Banks, Credit Unions & Fintechs via Branding & Marketing
Many banks and credit unions think brand is about great service. The strongest ones know its about an authentic, ownable promise built from the inside out.We help financial brands build competitive advantage by aligning employer brand and market positioning (public-facing brand) to deliver ROI...
Hero4Hire is a 3x Emmy-nominated animation studio and full-service production company specializing in motion design, mixed media, and character animation for brands, agencies, and content creators...
Full-service digital agency specializing in interior designers, architects, artists and luxury brands. Our services include branding, social media marketing and high-end web design. With an artist's touch, we aim to deliver extraordinary results to the most discerning clients with heartfelt service...
Epipheo is an innovative studio specializing in creating animated explainer video production that aim to spark epiphanies, delivering clarity and understanding to its audiences...
We are a creative team that works to make your product known to everyone. We create explainer animation videos for your business as well as other 2D animations. We take care of the entire production cycle so you don't have to worry...
High-End 3D Product Animations and 3D Product Explainers
High-End 3D Product Animations and 3D Product Explainers
Quince Creative is a 3D product animation studio specializing in photorealistic renders and motion graphics that help brands showcase their products with clarity and impact. From consumer electronics and smart home devices to furniture and lifestyle goods, Quince Creative transforms technical specs...
The market leader in animation films & infographics in the Netherlands. We create value for your challenges with digital content. With over 25 animators, illustrators, art directors, and project managers, Bigfish is not just one of the largest, but also one of the best animation studios in the Netherlands...
Wrexa Technologies is an architect of digital innovation and a pioneer of transformation. Focused on driving progress and revolutionizing industries, our team brings cutting-edge expertise to every project. Our diverse skill set spans software development, blockchain technology, the Metaverse, fintech, and...
We Sculpt Ideas To Experiences, Craft Designs To Defy Gravity & Challenge Norms.
We Sculpt Ideas To Experiences, Craft Designs To Defy Gravity & Challenge Norms.
We're a collective of restless souls, fueling our passion with caffeinated creativity. Our designs are like adrenaline shots, injecting life and vitality into brands that dare to stand out. We don't just follow trends; we set them ablaze with our fiery vision...
The iBoost is a digital agency delivering branding, web design & development, digital marketing, SEO, social media, CGI, and digital growth solutions...
Founded originally as Rober Berning Productions in New Orleans in 1975, Velocity is a full-service digital marketing agency that is on the cutting edge of technology; offering services on social media marketing, SEO, graphic design, media placement, and video production, among many other areas...
Indiegogh Creative is an award-winning, woman-owned branding and packaging design agency that empowers female-founded and female-forward brands to launch, scale, and pivot smartly. We work directly with entrepreneurs and founding teams to develop brand strategy, visual identity systems, CPG packaging design...
The DVI Group: Your destination for top documentary production. We redefine business video through innovation. From marketing to eCommerce, we tailor our services to your needs. Experience interactive, personalized videos that engage on a personal level...
Increditors is a video editing company that excels in delivering top-tier video editing and post-production services. Its team comprises highly skilled video editors, artists, animators, and motion designers who collaborate to produce outstanding video content...
Systematic Marketing for Growth-Minded Businesses.
Systematic Marketing for Growth-Minded Businesses.
Offering Marketing, Video Production, and Branding Services. Deksia has collaborated with hundreds of companies to produce fruitful alliances and quantifiable outcomes across a wide range of industries. The agency has a diverse team of internal experts who enjoy working together and are inspired by the job we...
Camp Creative is a San Franciscobased digital marketing, branding and creative agency founded in 1999. With fewer than 50 employees spread across its San Francisco, Bend (Oregon), and El Paso offices, the firm delivers cohesive brand identities, user-focused web design, video production, SEO, paid media and...
World-class, animated video and marketing strategy. We make targeted videos that excite, inspire, educate and explain – and marketing strategies that drive sales, signups and support. It’s time to bring your story to life!...
Motion Story believes a good story is at the heart of all good business. Because a compelling story has the power to help people see your vision and influence the viewers to take action...
An explainer video company is a company that creates short, compelling videos to simplify complex ideas, demonstrate instructions for product use, or describe service offers. It produces moving content that effectively communicates a brand's message to its intended viewers in a visually appealing and easily digestible format.
By focusing on clarity and engagement, an explainer video production company helps businesses educate customers, drive conversions, and address the following challenges:
Difficulty in conveying intricate or technical concepts
Inability to deliver professional-looking, well-produced videos
Lack of educational content that can answer common customer queries
Weak engagement reflected in low view count, limited watch time, and high bounce rates
Failure to communicate clear branding and value propositions
Difficulties in enhancing conversion, optimization, and online visibility
Issues with adapting content formats to different platforms
Thanks to their proven effectiveness, explainer videos remain a vital tool for business growth, with nearly 70% of sales professionals stating these outperform other content types in generating conversions. Moreover, 88% of marketers incorporate video formats into their strategies, and the same percentage report that this form of content enhances users’ understanding of services and products.
Success Story
The following case study, handpicked by our expert team, showcases how a professional studio can effectively engage audiences with clearly conveyed messaging:
Challenge: Nissan faced hurdles in executing traditional marketing strategies due to social distancing and live-shoot restrictions during the pandemic. The automotive giant aimed to promote its "Safety First" campaign but struggled to find an effective method to reach its audience under the constraints.
Solution:Motiongility created an animated explainer video to effectively relay Nissan’s safety initiatives. It developed a storyboard to ensure a smooth flow of visuals and illustrations aligned with the client's brand image. The agency's animation process focused on maintaining visual appeal and neat transitions to sustain viewers’ attention. A professional voice-over was added to humanize the brand and give the video a distinctive personality.
Results: The final product was a 62-second explainer video animation that successfully captured Nissan’s safety message, as indicated by the increase in the following metrics:
Social ad impressions: 602,384
Video views: 378,587
Clicks to Nissan's website: nearly 1,500
"Safety First" web page views: 7,448
What do explainer video companies do?
Explainer video companies combine animation, narration, and dynamic visuals to break intricate concepts into understandable messages. These videos are valuable tools for businesses looking to enhance their marketing, sales, and communication strategies.
The style of an explainer video can vary depending on the client's needs, ranging from animated characters and motion graphics to live-action and whiteboard animations. Explainer videos help audiences quickly grasp information by simplifying intricate topics, which makes them an essential asset in a rapidly changing digital world.
The key explainer video services include:
Scriptwriting and storyboarding Developing a clear script and outlining the video's visual flow
Animation and motion graphics Designing custom 2D/3D/whiteboard animations and graphics that align with the brand's identity
Voiceover and sound design Providing professional voiceover artists to narrate the video and integrating sound effects or music to enhance the content's emotional appeal
Video production Producing live-action footage, if needed, and integrating it with other visual components
Video editing Ensuring the videos' engaging flow, smooth transitions, and optimal pacing
Revisions and feedback integration Refining the video according to client feedback and ensuring the final product meets the client’s expectations and goals
Custom branding Incorporating the client’s branding elements like logos, colors, and fonts into the video so it aligns with the overall brand strategy and messaging
Distribution and optimization Offering the video in different formats accessible on various devices to maximize reach and impact via websites, social media, and email campaigns
Analytics and performance tracking Evaluating viewer engagement metrics to gauge the video’s effectiveness
Success Story
Demoflick's success story showcases how tailored explainer video services and strategies helped Office Depot more vividly describe its diverse product range:
Challenge: With an extensive catalog of products and services, Office Depot needed a way to educate website visitors and minimize user confusion. It enlisted Demoflick to develop content that would provide detailed product information and improve customer understanding, ultimately increasing conversions.
Solution: Demoflick produced a series of videos emphasizing product benefits and high-value propositions. It also created "How To" guides with step-by-step instructions for navigating the Office Depot website. The explainer videos covered Office Depot’s offerings, such as the Flex Plan, Free Same Day In-Store Pickup, Store Purchasing Cards, Workspace Interiors, and the Order by Number eCommerce feature.
Results: Within 1 year of collaboration, DemoFlick produced over 40 explainer videos for Office Depot, significantly improving consumer knowledge about the client’s products and services. These videos helped strengthen the company's position as an innovative, tech-driven supplier in its market.
How long does it take to create an explainer video?
Creating an explainer video typically takes between four to eight weeks. This timeline can vary depending on factors such as:
Complexity
Content quality
Client feedback
Number of revisions
The length of the final output is another factor to consider. Here's a breakdown of the time required to produce the video, depending on its duration:
Basic explainer video (1 to 2 minutes): 4 to 6 weeks The process includes scriptwriting, storyboarding, voiceover recording, animation, final editing, and revisions.
Complex explainer video (2 to 3 minutes and more): >6 weeks This may involve intricate animations, multiple characters, 3D elements, custom illustrations, and extensive revisions.
How much do explainer video agencies charge for their services?
The pricing depends on the explainer video type, duration, topic complexity, and number of revisions. The agency’s reputation and size also affect production fees. For instance, a smaller studio may charge $2,000 to $6,000 per minute for basic 2D animations, while a larger studio's price may start at $5,000 and go as high as $10,000 per minute for a similar output.
Here’s a general overview of the average pricing per minute, depending on the video type:
The top 50 explainer video agencies on DesignRush charge an average of $89 per hour. 18.5% of these studios are open to projects with a budget under $1,000, making them accessible to smaller businesses and startups. Conversely, 1.4% accept projects with a minimum budget of $50,000, providing businesses with high-end production quality, tailored storytelling, and strategic content that enhances visibility and interaction.
Why should I hire an explainer video agency?
You should hire an explainer video agency to effectively communicate your message and engage your audience. These specialized agencies can craft clear, compelling, and visually appealing videos that inform, educate, and encourage viewer action. Their expertise in storytelling helps create memorable content that boosts brand recognition and generates conversions.
Hire an explainer video agency because it:
Understands how to translate information into easily digestible content
Uses professional animation and design to captivate your audience
Optimizes videos for different platforms and audiences
Ensures studio quality production to enhance your brand’s credibility
Helps increase viewer retention with broadcast quality moving content
Provides strategic insights to maximize the impact of your videos
Allows you to focus on your core business while handling your video needs
Success Story
The case study chosen by our subject matter experts illustrates the tangible benefits of partnering with an explainer video agency:
Challenge: Stanley Engineered Fastening, a Stanley Black & Decker label, needed an educational explainer video for its complex Electronics Engineered Standards Program within a tight four-week deadline. They approached Kasra Design for this task.
Solution: Kasra Design began with scriptwriting and character design, focusing on the client’s key messages and target audience, including storage businesses, mobile media, computing, and telecom networks. After presenting multiple style options, it developed storyboards to outline the visual direction and provided voice-over samples for the client. With approvals, it swiftly moved through the animation stages to stay on track despite the short timeline.
Results: Kasra Design developed a 2.5D animated video with 3D elements to represent the technical details of the Electronics Engineered Standards Program while maintaining the visual appeal. The high-quality content was completed within the expected 4-week timeframe, showcasing the studio's creative expertise and ability to handle complex topics under tight deadlines.
How do I choose the best explainer video company for my business?
To choose the best explainer video company for your business, follow these key steps to ensure you get a high-quality output:
Clarify your objectives Understand what you want to achieve with the explainer video: boost sales, illustrate a concept, or increase brand awareness.
Define your budget Knowing your budget helps narrow your options, as explainer video companies offer services at various price points.
Research agencies Find agencies on Google and credible online directories like DesignRush to build a long list of potential partners.
Read reviews Look for client feedback to assess reliability and work quality.
Check portfolios Review their portfolios to see if their style matches your brand’s vision. Look for diversity in their work to ensure they can adapt to your specific needs.
Assess creativity, video quality, and storytelling ability Evaluate the quality of the previous works' animation, voice-over, and overall production. Check if they can craft a compelling narrative that will resonate with your target audience.
Consider case studies related to your industry See how they have helped similar businesses achieve their goals. An explainer video production company familiar with your sector's norms and audience can create more relevant and impactful content.
Review technical capabilities Ensure they can offer customization to fit your brand's identity and use the latest technologies for animation and video production.
Consider post-production support Understand their policy on revisions and edits. Check for additional services like video marketing, distribution, or translation, which can be valuable depending on your requirements.
Submit requests for proposals (RFPs) and schedule interviews Shortlist up to five explainer video agencies to send an RFP to and meet for an interview.
Discuss the proposals During the meeting, talk more about the custom proposals you received. This will give you an idea of how the company approaches your needs and whether they understand your vision.
Evaluate production and collaboration processes Understand their process, from scriptwriting to final delivery, and how they maintain open communication throughout the project.
Compare rates and value Compare their pricing while considering the value they offer. Sometimes, paying more for a company with a strong reputation and proven results is worth the investment. Check what’s included in the pricing packages to avoid hidden costs.
Make a decision After gathering all the necessary information, decide based on which company best meets your criteria and offers the best value for your business.
Need help? Let DesignRush assist in your search for the ideal explainer video company via our Marketplace. Drop us more information about your project, and we'll introduce you to some of the best fitting agencies you can choose from — for free.
How do I find the best explainer video agency on DesignRush that fits my budget?
To find the best explainer video agency on DesignRush, use our budget and hourly rate filters. Setting the budget parameters at $1,000 to >$50,000 or specifying your preferred hourly pricing allows you to easily narrow your options to fit your financial plan.
Additionally, our directory allows you to explore detailed agency profiles based on other criteria like location, industry and specialization, client rating, and team size. These filters will help you compare different explainer video companies and choose the one that aligns perfectly with your requirements.
What are the key success metrics of explainer videos?
The key success metrics of explainer videos are:
View count The total number of times the video has been viewed
Watch time The average amount of time viewers spend watching the video
Click-through rate (CTR) The percentage of consumers who click on a call-to-action (CTA) included in the video
Conversion rate The percentage of users who take a desired action after watching the video
Social shares The number of times the video is reposted on social media
What questions should I ask explainer video agencies before hiring one?
The questions you should ask explainer video agencies before hiring one include:
Its Relevant Background
What industries have you worked with?
Can you provide examples of previous work that is similar to ours?
Have you worked with companies of our size?
How do you stay updated with explainer video production's latest trends and technologies?
What is your team's experience with different animation styles (2D, 3D, whiteboard, etc.)?
Do you have in-house writers, animators, and voice-over artists?
What is your approach to project management?
Can you describe your agency's creative process?
What is your track record for meeting deadlines and staying within budget?
Its Services and Processes
How do you handle scripts that require technical or industry-specific knowledge?
What services are included in your explainer video package?
How do you handle scriptwriting and storytelling?
What is your process for creating storyboards?
How do you handle voice-over and music selection?
How many revisions do you allow before additional charges apply?
What types of animation styles do you offer?
How do you ensure an explainer video aligns with the branding guidelines?
Can you provide a breakdown of the production stages?
Do you offer post-production services like subtitling or localization?
What is your process for quality control and final approval?
Do you also work on one-time projects or only for longer-term engagements?
Relevant to Your Project
Can you accommodate any unique or custom requirements we might have?
What information or materials will you need from us to get started?
How will you ensure the video is optimized for our target audience?
How will you measure the success of our video once it’s completed?
Do you offer video distribution and promotion services?
How do you plan to address any potential challenges or obstacles in our project?
How do you ensure the video content is accessible and inclusive?
Who will be the main point of contact for our project?
What are the best explainer video companies in the US?
Proposals