DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.
Discover Top Video Production Agencies
18 Companies-Rankings updated: September 05, 2026
DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.
Dirt is a global creative studio building for the deeply invested, the sick start-ups and the cool giants...
Top Services:
Branding
UI/UX Design
Web Design
Web Development
Mobile App Development
Show more
Location
Sydney, Australia
Number of Employees
Under 49
Average Hourly Rate
$250/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
5 Projects Listed
Studio Dirt Services
Branding
UI/UX Design
Web Design
Web Development
Mobile App Development
Package Design
Print Design
Video Production
Content Marketing
Creative Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Bace
North House Projects
Salt Grooming
Housed
Snapchat
Uchi Matcha
Flok
WldCntry
Monica Morales
Norcu
Data sourced from the agency's DesignRush profile
Studio Dirt Reviews & Testimonials
Jake Tesoriero Brand development at North House x Norcu
5.0★
Branding Review from Jake Tesoriero
We've worked with the Dirtverse team on the branding for both North House and, more recently, Norcu. We gave them pretty much free rein creatively and were blown away by what they came back with every step of the way. They really understood what we were trying to achieve, even when we couldn't necessarily put it into words ourselves. They're creative, easy to work with and genuinely great at what they do. We couldn't be happier with both brands and would highly recommend the Dirtverse team!
Marco Noé Filmmaker at WldCntry
5.0★
Web Design Review from Marco Noé
We had the absolute pleasure of working with the talented team at Dirt on the branding and website for WldCntry. From our first call their creativity, strategic thinking, and well rounded skillset all spoke to what we believe is high quality work. The team brought WldCntry to life with a visual identity that not only stands out but perfectly captures what we set out to build. A video production company that breaks a few rules while still believing in the fundamentals needed for award winning films. Their ability to translate a feeling and vision into a cohesive impactful brand was an unforgettable experience!
Bo Rex Founder at Bace
5.0★
Branding Review from Bo Rex
Working with the girls at Studio Dirt was such a pleasure, we had the idea they turned it into something beyond our imagination to give us and our clients the best experience. From branding to website design and social media ideation and much more they are such a big help and continue to be even now. Bace would not exist without them and we are truly grateful.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
VerifiedVerified by the DesignRush team for authenticity and credibility.
Breakthrough strategy, creative, and activation led by senior industry experts
Thinkhaus is a brand strategy and creative studio for companies that need more than a refresh. We start with organizational and brand foundations—vision, architecture, positioning, naming—then design identity, packaging, and communications that hold up at retail and enterprise scale...
Top Services:
Branding
Business Consulting
Package Design
Advertising
Logo Design
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Location
Kings Mills, Ohio
Number of Employees
50 - 99
Minimal Budget
$25,000 - $50,000
Portfolios Count
26 Projects Listed
Thinkhaus Idea Factory Services
Branding
Business Consulting
Package Design
Advertising
Logo Design
Graphic Design
Print Design
Video Production
Digital Marketing
Web Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Transforming business complexity into powerful brand clarity - Creative. Intelligence. Applied.
Simplr is a Cape Town-based brand and digital design agency specialising in enterprise websites, digital experiences, and scalable brand systems for global organisations...
Top Services:
Branding
Web Design
Design Services
Logo Design
Web Development
Show more
Location
Cape Town, South Africa
Number of Employees
Under 49
Average Hourly Rate
$90/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
4 Projects Listed
Simplr Services
Branding
Web Design
Design Services
Logo Design
Web Development
Package Design
eCommerce Development
UI/UX Design
Video Production
Digital Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Gain Theory
WPP
Satalia
SAP Taulia
GroupM
IPL Packaging
Smollan
Verticurl
Aquiline
JTC
Data sourced from the agency's DesignRush profile
Simplr Reviews & Testimonials
NADIA KOORTS Marketing Coordinator at Burquip International (Pty) Ltd
5.0★
eCommerce Development Review from NADIA KOORTS
Working with Simplr on Burquip's new website has been an absolute pleasure. From start to finish, their team showed exceptional professionalism, creativity, and attention to detail. They took the time to understand our brand, our customers, and what we wanted to achieve and then elevated it far beyond our expectations.The new website is clean, modern, and user-friendly, with a smooth online ordering experience that our customers love. Simplr communicated clearly throughout the process, delivered on time, and made every step effortless for us.Were extremely happy with the final result and highly recommend Simplr to any business looking for a professional, reliable, and talented web design team. Thank you, Simplr, for taking Burquips online presence to the next level.
Oscar Padilla Head of Digital Innovation & Growth at LatiNation Media
5.0★
Web Design Review from Oscar Padilla
Simplr was the perfect partner to design LatiNation.com. They delivered a site that not only elevated our brand but completely rebuilt our CMS to support 50+ editors and streamline workflows. The team’s discipline, innovation, and commitment made possible to create a core asset driver of growth.
Maria V Review from Google
5.0★
Maria V's Review Sourced from Google
Justin and his team at Simplr are truly one of a kind. They are not only incredibly professional, but also some of the kindest and most enjoyable people to collaborate with. Working with them is seamless, creative, and genuinely fun — which is rare to find.I highly recommend this talented group of creatives for any of your business needs. You’ll be in excellent hands!
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Bliss Agency is an integrated marketing, communication and brand advisory firm based in Rome and Milan. We partner with senior management through a proprietary four-phase framework: Audit, Consulting, Advisory and Growth...
Top Services:
Digital Marketing
Creative Services
SEO
Video Production
Graphic Design
Show more
Location
Rome, Italy
Number of Employees
Under 49
Minimal Budget
$25,000 - $50,000
Portfolios Count
13 Projects Listed
Bliss Branding Agency | Roma Services
Digital Marketing
Creative Services
SEO
Video Production
Graphic Design
Web Development
Social Media Marketing
Mobile App Development
Branding
Web Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Profumum Roma
Doreca
La Rustichella Truffles
Charles Philip Milano
Aostae 2025
Pandora
Risivi & Co. Boutique
Laura Biagiotti
Bare Knuckle Fighting Championship
Nabla Cosmetics
Data sourced from the agency's DesignRush profile
Bliss Branding Agency | Roma Reviews & Testimonials
Lorenzo Lelli Review from Google
5.0★
Lorenzo Lelli's Review Sourced from Google
An agency that combines professionalism, creativity, and passion. Their team is knowledgeable, available, and always attentive to the client's needs. Working with them has been an extremely positive experience, exceeding all expectations. Highly recommended.
Alessandro Coretti Review from Google
5.0★
Alessandro Coretti's Review Sourced from Google
A young, highly professional, and above all, competent team. I recommend them if you're truly looking to collaborate with a partner whose goal is to help you make a difference and elevate your business.
valerio verduchi Review from Google
5.0★
valerio verduchi's Review Sourced from Google
Working with Bliss was a truly positive experience: a young, creative, and incredibly helpful team. They immediately understood our needs and transformed them into content that perfectly reflected our brand.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
In 2009, Envicion Studio opened its doors as an advertising firm with a Puchong address. We are currently branching out into digital designs, branding, and advertising. We are situated on OKR (Old Klang Road) Menara K1, to sum up...
Top Services:
Advertising
Digital Marketing
Branding
Video Production
Design Services
Show more
Location
Petaling Jaya, Malaysia
Number of Employees
Under 49
Average Hourly Rate
$500/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
2 Projects Listed
Envicion Studio Sdn Bhd Services
Advertising
Digital Marketing
Branding
Video Production
Design Services
Digital Services
Video Marketing
Web Design
WordPress Website Design
Software Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
S P Setia
BRDB
Mah Sing
OSK
Country Garden
Data sourced from the agency's DesignRush profile
Envicion Studio Sdn Bhd Reviews & Testimonials
Kien Boon Ng Project Manager at Sunvista Sdn Bhd
5.0★
Advertising Review from Kien Boon Ng
Mr Carlson from Envicion Studio has done a very good job on our project brochure and ads design. The work quality is fantastic and very highly recommended
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
BrandedByStory is a luxury storytelling and branding studio dedicated to helping businesses build lasting brand capital within their communities. The agency focuses on bridging the gap between a companys real-world reputation and how it is perceived online. By uncovering the authentic story behind each...
Top Services:
Video Production
Branding
Creative Services
Digital Strategy
Design Services
Show more
Location
Charleston, South Carolina
Number of Employees
Under 49
Average Hourly Rate
$156/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
3 Projects Listed
BrandedByStory Services
Video Production
Branding
Creative Services
Digital Strategy
Design Services
Digital Services
SEO
Digital Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Since 2005, our philosophy remains the same: think. create. propel.
We are an award-winning creative content company, specializing in 3D & 2D Animation, Visual Effects, Character Design, Augmented Reality, and Virtual Reality. We partner with advertising agencies, brands, and the entertainment industry helping them visually tell their stories...
Top Services:
Video Production
Creative Services
Audio Production
Video Marketing
Advertising
Show more
Location
Minneapolis, Minnesota
Number of Employees
Under 49
Average Hourly Rate
$125/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
1 Project Listed
Gasket Studios Services
Video Production
Creative Services
Audio Production
Video Marketing
Advertising
Content Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Target
Carmichael Lynch
Nike
Best Buy
General Mills
Amazon
Fallon
Google
Periscope
Activision
Data sourced from the agency's DesignRush profile
Gasket Studios Reviews & Testimonials
Jakk Beckett Review from Google
5.0★
Jakk Beckett's Review Sourced from Google
We hired Greg and team to produce, animate and edit a 60 second commercial with animation and live action. Greg and team made themselves available to our agency and our clients EVERY DAY during the process and Gasket delivered the spot in less than three weeks. Our clients are delighted with Gasket's work and so are we. Thanks Greg, Dan and Justin!
Nathan Dorn Review from Google
5.0★
Nathan Dorn's Review Sourced from Google
The Gasket crew is an incredibly dedicated group of diverse artists. Their quality of work has been consistently stellar for as long as I can remember.You can expect great things when working with this team.
g steven sonnenleiter Review from Google
5.0★
g steven sonnenleiter's Review Sourced from Google
Friendly live action married with charming animation. Greg and the Gasket team made everything work seamlessly. They even helped sell the work every step of the way. I'm hoping they will be available for my next spot.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Craft Creative is a nationally renowned premium video production company in Charleston, SC that provides tailored creative solutions to partners across the United States...
Top Services:
Video Production
Creative Services
Video Marketing
Location
Charleston, South Carolina
Number of Employees
Under 49
Average Hourly Rate
$1000/hr
Minimal Budget
$25,000 - $50,000
Craft Creative Services
Video Production
Creative Services
Video Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Ford
Joye Law Firm
The Ward Law Group
Nissan
Georgetown University
Data sourced from the agency's DesignRush profile
Craft Creative Reviews & Testimonials
Patrick Black Review from Google
5.0★
Patrick Black's Review Sourced from Google
Trust is a huge thing when working with creatives, Trust that they understand a vision, trust that they will be a Steward of your brand trust that they will be there when they say they will and deliver what they say they can do and in the case of Craft they do everything right, always to the highest level and the correct way.
Scarlett A. Wilson Review from Google
5.0★
Scarlett A. Wilson's Review Sourced from Google
Eric and his team are rare finds! They gave me the perfect mix of their insight and experience paired with my vision and mission. They listened and they executed in a way that was very personal yet extremely professional… a delicate balance that Eric has mastered. As someone who is not particularly “creative”, I am amazed at how they deciphered my ideas and crafted a powerful, winning strategy driven by stunning media packages.
Vanesa Lavado Review from Google
5.0★
Vanesa Lavado's Review Sourced from Google
What a fun, relaxed, and creative team! It was such a pleasure working with Craft Creative. Production went smoothly, everyone was so professional, and the talent (from the makeup to the shot setups) was all well done. It's always so nice when everyone vibes so well together, and this was definitely one of those sets :)
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
mimosa is a branding and creative studio in Berlin, building brands for bubblier futures since 2015...
Top Services:
Branding
Logo Design
Web Design
Creative Services
Advertising
Show more
Location
Berlin, Germany
Number of Employees
Under 49
Average Hourly Rate
$180/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
4 Projects Listed
Mimosa Agency Services
Branding
Logo Design
Web Design
Creative Services
Advertising
Graphic Design
UI/UX Design
Digital Strategy
Content Marketing
Video Production
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Zalando
GUESS
Hyundai
Paco Rabanne
Jean Paul Gaultier
Foodora
American Tourister
FSC
Splice
Grover
Data sourced from the agency's DesignRush profile
Mimosa Agency Reviews & Testimonials
Kat Young Review from Google
5.0★
Kat Young's Review Sourced from Google
Danilo & Camille have helped with many of my business and personal projects and always deliver outstanding work. They're both super friendly, helpful and knowledgeable and I will continue to work with them in the future. I highly recommend working with their agency.
Adam Groffman Review from Google
5.0★
Adam Groffman's Review Sourced from Google
I've worked with mimosa on a few different projects and they're quick, friendly and smart with their work. Would recommend!
Constance Hwong Review from Google
5.0★
Constance Hwong's Review Sourced from Google
Creatively fantastic. Is there some sort of level-up in Google that allows me to award more than 5 stars at a time?
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
We are an agency for 360° communication. Our work includes digital projects like corporate websites, social media strategies, digital communication concepts and advertising campaigns rolled out on TV Commercials, Out-of-home, print and radio.Our idea is to think about the solution first and then developping...
Top Services:
Design Services
Digital Services
Digital Strategy
Branding
Graphic Design
Show more
Location
Linz, Austria
Number of Employees
Under 49
Average Hourly Rate
$135/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
1 Project Listed
Gruppe am Park GmbH Services
Design Services
Digital Services
Digital Strategy
Branding
Graphic Design
Web Design
eCommerce
Content Marketing
Video Production
Package Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
We are in the attention business. We are a full-service advertising agency that doesn't do boring. We create attention through BIG WORK that makes a BIG IMPACT...
Top Services:
Advertising
Branding
Video Production
Social Media Marketing
Creative Services
Show more
Location
Oklahoma City, Oklahoma
Number of Employees
Under 49
Minimal Budget
$25,000 - $50,000
ICG-ADV Services
Advertising
Branding
Video Production
Social Media Marketing
Creative Services
Media Buying
Graphic Design
Digital Strategy
Content Marketing
Market Research
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Beavers Bend Cabin Country
Oklahoma Department of Commerce
SSM Health St. Anthony
Carter Chevrolet
Floor Trader Oklahoma
Data sourced from the agency's DesignRush profile
ICG-ADV Reviews & Testimonials
Melissa Eick Review from Google
5.0★
Melissa Eick's Review Sourced from Google
ICG-ADV took the time to deeply understand not just my organization's work, but the heart of our mission. Their work renewed, refreshed, and encouraged the entire team and even helped us see ourselves more clearly. We were able to start implementing their advice immediately, improving how we show the world who we really are.ICG’s support came at the organization's ten-year anniversary. The work they did will leave an indelible mark and launch us into the next ten years stronger than ever.If you're considering whether to work with them, I enthusiastically recommend their services.
Whitney Anderson Review from Google
5.0★
Whitney Anderson's Review Sourced from Google
Working with ICG has been one of the most meaningful experiences in our nonprofit organization’s ten-year history.We came to them in desperate need of a brand refresh. Our work is deeply complex and nuanced, and for years we had struggled to communicate it in a way that people could fully understand. Because we are so immersed in the work every day, we couldn’t quite find the words to name what we do in a clear and compelling way. ICG did.From the very beginning, their team was professional, thoughtful, and deeply curious. They took the time to truly learn about our work, and in what can be a very vulnerable process, they created a space where we felt safe, seen, and understood. They also brought so much joy into the process—we laughed a lot, which made something that could have felt heavy or cumbersome instead feel energizing and human.What they created for us is hard to put into words. They brought life, voice, and light to our brand in a way we had never experienced before. They named what we had been trying to name for ten years but couldn’t. When they revealed the brand, I was overwhelmed with tears of joy and gratitude. It felt like they had captured the heart of who we are and reflected it back to us with clarity and beauty.We are continuing to partner with them on our website and video, and I am so grateful for their ongoing investment in our work.This experience has given me so much hope, encouragement, and excitement for what’s ahead. Working with ICG has truly felt like a gift.I would recommend them without hesitation to anyone looking for a team that not only delivers exceptional creative work, but does so with heart, intention, and deep care.
Christopher Dingess Review from Google
5.0★
Christopher Dingess's Review Sourced from Google
Fantastic full service agency with some of the sharpest minds in the industry. You’d be hard-pressed to find a better partner!
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
We believe in a world where everyone has the opportunity to be informed, inspired and entertained in the best way possible. We combine a consulting practice with a powerful marketing platform of services that supports internal marketing teams...
Top Services:
Audio Production
Video Production
Digital Marketing
Content Marketing
Video Marketing
Show more
Location
Montreal, Canada
Number of Employees
50 - 99
Average Hourly Rate
$125/hr
Minimal Budget
$25,000 - $50,000
Toast Studio Services
Audio Production
Video Production
Digital Marketing
Content Marketing
Video Marketing
SEO
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Most B2B companies treat brand, demand, and sales as separate jobs which is why marketing investment never reaches revenue. We built Creative Business Co. to run all three as one integrated system from day one: brand strategy, creative, and demand generation, under one roof. The result: distinctive...
Top Services:
Branding
Creative Services
Business Consulting
Digital Marketing
Advertising
Show more
Location
Toronto, Canada
Number of Employees
Under 49
Average Hourly Rate
$200/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
2 Projects Listed
Creative Business Company (CBC) Services
Branding
Creative Services
Business Consulting
Digital Marketing
Advertising
Video Production
Graphic Design
Content Marketing
Video Marketing
Social Media Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Schneider Electric
Morningstar
Assurant
Pitchbook
Shell
Toronto Hydro
Anglo American
Turkish Airlines
Formula E
Data sourced from the agency's DesignRush profile
Creative Business Company (CBC) Reviews & Testimonials
sol sender Review from Google
5.0★
sol sender's Review Sourced from Google
Creative Business Company has unique brand expertise that is very difficult to find. Their skills and approach result in exceptional quality work with the right amount of rigor and long-term focus.
Chris Ovens Review from Google
5.0★
Chris Ovens's Review Sourced from Google
Sharp crisp message. Amazing ability to hear and understand who we are, and push us into who we could be.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
At MILLSTIRLING, crafting impactful work that sparks meaningful dialogue lies at the core of our mission. We advocate for a genuine and collaborative method in crafting innovative and compelling creative campaigns...
Top Services:
Branding
Video Production
Graphic Design
Design Services
Print Design
Show more
Location
Singapore, Singapore
Number of Employees
Under 49
Minimal Budget
$25,000 - $50,000
MILLSTIRLING Pte Ltd Services
Branding
Video Production
Graphic Design
Design Services
Print Design
Audio Production
Content Marketing
Advertising
Event Marketing
Digital Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Pilgrim Content is a premier B2B content marketing agency, specializing in podcasts, social video, and content strategy. Our mission is to help businesses tell their stories effectively and reach their target audience through engaging and high-quality content...
Top Services:
Content Marketing
Digital Marketing
Creative Services
Audio Production
Video Production
Show more
Location
Montreal, Canada
Number of Employees
Under 49
Average Hourly Rate
$100/hr
Minimal Budget
$25,000 - $50,000
Pilgrim Content Services
Content Marketing
Digital Marketing
Creative Services
Audio Production
Video Production
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Brandswell is an integrated brand, marketing, and communications agency renowned for leveraging expert energy and a legacy of excellence to drive superior marketing results. With a proven 15-year track record, we excel in the ideation, implementation, and activation of original, highly effective marketing...
Top Services:
Branding
Digital Services
Graphic Design
Creative Services
Digital Strategy
Show more
Location
Johannesburg, South Africa
Number of Employees
Under 49
Average Hourly Rate
$300/hr
Minimal Budget
$25,000 - $50,000
Brandswell Services
Branding
Digital Services
Graphic Design
Creative Services
Digital Strategy
Video Production
Public Relations
Print Design
Design Services
Reputation Management
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
We are a full-service branding, creative advertising, and digital marketing agency based in Kolkata, India and Kuala Lumpur, Malaysia. By leveraging data-driven insights, we help businesses transform their marketing strategies to be more effective, efficient, and aligned with their goals...
Top Services:
Video Production
Audio Production
Content Marketing
Digital Marketing
Show more
Location
Kolkata, India
Number of Employees
Under 49
Average Hourly Rate
$20/hr
Minimal Budget
$25,000 - $50,000
Brrandom Studio Services
Video Production
Audio Production
Content Marketing
Digital Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Adukia Industries
Austin Plywood
Lumino
Rhino Roofs
E-Went
BMWIL
Zee5
Colors Bangla
Desun Hospital
NONGSHIM
Data sourced from the agency's DesignRush profile
Brrandom Studio Reviews & Testimonials
Srinjana Chatterjee Review from Google
5.0★
Srinjana Chatterjee's Review Sourced from Google
Few days ago, we first got to know about Brrandom Studio and got an ad film produced by them. The Brrandom Studio team was easy to work with and clear in their approach. The final cut was sharp, engaging, and truly felt like something our target audience would want to watch, not skip. Overall, it was a really solid experience working with them. That’s exactly why they’re one of the best video production house in Kolkata right now.
Walking Guys Review from Google
5.0★
Walking Guys's Review Sourced from Google
I don’t know where to start, but to be honest, they are extremely detail-oriented, which I personally loved. From the smallest visual elements to the overall storytelling, everything felt very well thought out. Thanks to the entire team for making our product launch video a great success.
Ritabtata Chakraborty Review from Google
5.0★
Ritabtata Chakraborty's Review Sourced from Google
I’m really happy with the work done by Brrandom Studio. The designs were clean, creative and exactly matched my brand style. Communication was also very smooth throughout.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Frequently Asked Questions About Video Production Companies
What are the typical video production services?
Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages:
Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed.
Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule.
Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels.
Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media.
What type of video should your business invest in?
The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels.
Here are the most common types of videos:
Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.
Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube).
Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements.
Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media.
Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%).
In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%).
How long should your video be?
The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement:
Goal
Ideal Length
Example
Brand awareness and social media engagement
<1 minute
Promotional videos, product teasers, and brand videos
Educational videos
1-5 minutes
Explainer videos and product demos
Training videos
30+ minutes
Webinars and online courses
Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).
For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.
What is the difference between 4K and 1080p?
The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display:
1080p (Full HD): 1920 x 1080 (2.1 million pixels)
4K (UHD): 3840 x 2160 (8.3 million pixels)
Here is a breakdown to guide your decision-making process:
1080p (Full HD)
4K (Ultra HD)
Advantages
Smaller file size, making it easier to share and store
Almost all devices, platforms, and screen sizes support this format without sacrificing quality
More affordable to produce
Higher quality videos, especially for large displays
Enables video cropping, stabilization, and reframing without affecting quality
Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
Less flexibility for cropping and zooming
Less detail on large screens
Requires higher processing power, storage space, and internet bandwidth
More expensive to produce as post-production can be more demanding
Best for
Social media videos and web video ads
Mobile and laptop screens
Shoots where you expect multiple cutdowns/crops
Product or brand videos meant for big screens (e.g., billboard displays)
OTT and CTV ads and TV commercials
Computer screens and smart TVs
How can you measure the success of your video?
To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks:
Brand awareness and reach
Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad.
View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail
Play rate: 40%-60% for landing page videos
Lead capture
Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos
Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos
Click-through rate: 2%-3%
Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B
Attribution, ROI, and Optimization
ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads
Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B
Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce