DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.

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  • Independent Brisbane creative studio. Not an agency.

    Brisbane creative partner for video, photography and social media content. Founder-led retainers...

    Top Services:

    • Video Production
    • Creative Services
    • Social Media Marketing
    • Content Marketing
    • Video Marketing
    • Show more
    Location
    Brisbane, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $450/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Brand Strategy, Business Innovation + Design Agency

    BrandJuice strategy is a tried-and-true fusion of customer and cultural insights, business wisdom, and competitive distinctiveness, whether we're building a brand from scratch or giving an existing one new life...

    Top Services:

    • Branding
    • Market Research
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $50,000 & Up
  • Advertising & Design Agency

    31 Lengths is the 10-year-old New York ad agency singularly focused on the success of our clients. We are a dynamic branding/marketing company led by experienced, award-winning creatives...

    Top Services:

    • Branding
    • Logo Design
    • Video Production
    • Graphic Design
    • Advertising
    • Show more
    Location
    Rye, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
  • Ignite your Universe.

    We are a young and innovative production company focused on creative audiovisual and digital projects. With a flexible, avant-garde approach, we adapt to any idea, bringing new concepts to life. Working globally and valuing quality, authenticity, and creative freedom, we collaborate with partners around the...

    Top Services:

    • Digital Services
    • Video Production
    • Creative Services
    • Video Marketing
    • Social Media Marketing
    • Show more
    Location
    Madrid, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • Driving Real Business Results in Thailand through Data-Driven Social Media & Influencer Solutions

    FinT Thailand is a premier SNS marketing agency driving real business outcomes for global brands in Thailand and ASEAN. We provide end-to-end solutions, from strategy to execution. Our core strength is "WeGrow," an exclusive network of nano and micro-influencers used to generate mass, authentic local reviews...

    Top Services:

    • Social Media Marketing
    • eCommerce
    • Advertising
    • Digital Marketing
    • Video Production
    • Show more
    Location
    Bangkok, Thailand
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Let's Spark Your Vision

    An Award-Winning, Community Focused Cannabis Marketing Agency...

    Top Services:

    • WordPress Website Design
    • Web Design
    • Web Development
    • Digital Marketing
    • Graphic Design
    • Show more
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    16 Projects Listed
  • Sports & NIL Collective Marketing

    Digital Sports Partners is a marketing and development group that crafts powerhouse brands for the next generation of collegiate superstars and sports brands. We craft powerhouse brands for the next generation of collegiate superstars. Whether you're building your NIL empire or elevating your teams presence...

    Top Services:

    • SEO
    • PPC
    • Web Development
    • Mobile App Development
    • Email Marketing
    • Show more
    Location
    Virginia Beach, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    Under $1,000
  • Well-Rounded Perspectives To Achieve Effective Marketing Outcomes

    Kobe Digital's video arm, Kobe Studios, ties each production, be it brand films, commercials, testimonials, explainers, and product videos to defined business objectives. Eminent clients include SurveyMonkey, Leica Camera AG, and TeleSign, with distribution handled across paid, social, and owned channels...

    Top Services:

    • Web Design
    • Digital Marketing
    • Video Production
    • Mobile App Development
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    15 Projects Listed
  • Creative Agency for Challenger Brands

    Exactly what you hoped your creative agency would be. We create meaningful content for challenger brands that keeps people coming back for more. Our team consists of creatives who understand that a strategy is ever evolving, content creation never ends, and analytics tell us all we need to know...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • Graphic Design
    • Advertising
    • Creative Services
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    8 Projects Listed
  • Business Growth Agency

    Concept Co. is a digital B2B marketing agency blending creativity, strategy, & tech to boost branding, sales, & web presence. Trusted by Fortune 500 & U.S. businesses, our proven methodology delivers real results. With over ten years of experience, we're a team of creatives, tech experts, & storytellers...

    Top Services:

    • Branding
    • Logo Design
    • PPC
    • Digital Marketing
    • Video Marketing
    • Show more
    Location
    Milwaukee, Wisconsin
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
  • Founded by former Apple marketing lead.

    We're Favoured, and were here to help you get more customers and boost your profits - simple as that...

    Top Services:

    • eCommerce
    • Digital Marketing
    • Advertising
    • Video Marketing
    • Content Marketing
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Portfolios Count
    18 Projects Listed
  • Big thinking small.

    Offering Social Media & Digital Marketing, Advertising, And Branding Services. Brogan Tennyson Group goes all in for their clients with visionary thinking, ahead-of-the-curve imagery and a proven ability to attract the perfect customer...

    Top Services:

    • Digital Marketing
    • Branding
    • Video Production
    • Advertising
    • Digital Services
    • Show more
    Location
    Trenton, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
  • Doing Good Work with Good People.

    From initial research and strategic thinking to brand creation, platform building, creative design, and omni-channel campaign execution, Springfed works as a full-service partner to produce the best results, period...

    Top Services:

    • Digital Services
    • Graphic Design
    • Video Production
    • Branding
    • Print Design
    • Show more
    Location
    Collingwood, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Affordable Startup Marketing

    Phoenix AZ Ad Agency is a value leader in the traditional and digital advertising space. We work with small and medium-sized businesses of all types. We focus on website building, social media management, everything Google and go-to market strategy...

    Top Services:

    • Advertising
    • Social Media Marketing
    • SEO
    • PPC
    • Branding
    • Show more
    Location
    Phoenix, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
  • Optimize - Engage - Convert

    Page.One is a full-service Amazon agency focusing on conversion rate optimization and intelligent advertising to drive brand growth. Whether you need to update your images accross your catalog or a full team to manage your brand getting to the next level...we are here to help...

    Top Services:

    • Creative Services
    • PPC
    • Digital Marketing
    • eCommerce
    • Graphic Design
    • Show more
    Location
    Fort Lauderdale, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $115/hr
    Minimal Budget
    $1,000 - $10,000
  • Become extraordinary with the right branding solutions

    We are a close-knit team of passionate creatives driven by our love for crafting extraordinary stories. Our expertise lies in the realms of startup branding, animation, and web design, where we skillfully merge our talents to create enchanting digital experiences...

    Top Services:

    • Branding
    • Package Design
    • Web Design
    • Print Design
    • Design Services
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    19 Projects Listed
  • Building Brands Through Bold Storytelling

    One simple premise: every business has a story to tell. Conflict. Passion. Comedy. Triumph. In a world flooded with images and information, your story sets you apart, tells people who you are, where you came from, and where youre going. At hi-gloss we listen closely, look deeply, and think boldly. We look to...

    Top Services:

    • Package Design
    • Video Production
    • Creative Services
    • Product Design
    • Branding
    • Show more
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Get Seen.

    HiLo Media is a full-service video production and animation company. We create videos, mostly Animated Explainer Videos, App Demo Videos, and Software Tutorial Videos / E-Learning...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Asheville, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Professional Packaging Design and Brand Development Visionaries

    Design to Brand is a dynamic force in the world of branding and design, providing brands with bold and impactful graphic design, stunningly realistic 3D renders, dynamic web design, captivating animations, and expert in-house printing. With our creative excellence, we empower brands to reach new heights and...

    Top Services:

    • Branding
    • Package Design
    • Web Design
    • Logo Design
    • Print Design
    • Show more
    Location
    Brea, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • Creative and caring team based in France helping you realize your projects.

    Pineapple Squad, founded by the creative duo Sophie Salton and Marion Prigent, offers comprehensive digital communication services. With roots in Brittany and Lorraine and now based near Paris, our agency caters to clients across France and beyond, supporting them in various communication endeavors such as...

    Top Services:

    • Graphic Design
    • WordPress Website Design
    • Branding
    • eCommerce Development
    • Logo Design
    • Show more
    Location
    Ozoir-la-Ferrière, France
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • An Award-Winning Creative Agency Focused on Strengthening Your Brand & Elevating Your Marketing.

    We specialize in all things graphic design, video production/editing, and website design/development. We do a lot of branding and logo design, social media content, and unique advertisements/marketing plans...

    Top Services:

    • Graphic Design
    • Video Production
    • Web Design
    • Web Development
    • Digital Marketing
    • Show more
    Location
    Rehoboth Beach, Delaware
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Design With Wons | Your Marketing Teammate.

    DesignWons is an action-oriented marketing company that empowers blue-collar, family-owned businesses in Chicago and Middle Tennessee with consistent, impactful digital marketing...

    Top Services:

    • Web Design
    • Social Media Marketing
    • Branding
    • Video Production
    • Show more
    Location
    Orland Park, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Elevate Your Marketing Strategy with AI-Powered Insights.

    We provide in-depth analysis using proprietary AI algorithms to pinpoint and enhance your marketing efforts...

    Top Services:

    • Graphic Design
    • Advertising
    • Digital Marketing
    • Video Production
    • Show more
    Location
    Boise, Idaho
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Turn Your Brand Into A Gem.

    Dorron Marketing consists of a versatile team of creative experts who excel in internet marketing. Our services span graphic design, visual effects, cartoon illustration, website maintenance, social media management, video editing, social media engagement, SEO proficiency, and advertising strategies...

    Top Services:

    • Graphic Design
    • Branding
    • Web Design
    • Digital Marketing
    • Video Production
    • Show more
    Location
    Oro Valley, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Your Product. Any Scene. 30M Views.

    LenzVive turns one phone video of your storefront or street into a CGI stunt or AI product film worth talking about. Our own fake out-of-home film, a giant robot street sweeper with zero VFX budget or media spend, reached 30 million people who never expected a robot outside their window. Since then we've...

    Top Services:

    • Video Production
    • Creative Services
    • Audio Production
    • Social Media Marketing
    • Advertising
    • Show more
    Location
    Montreal, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Your Digital Presence Is About To Skyrocket.

    Boost your brand, expand your reach, and drive success with our expert holistic marketing solutions designed specifically for small businesses ready to achieve big results!...

    Top Services:

    • SEO
    • PPC
    • Digital Marketing
    • Social Media Marketing
    • Content Marketing
    • Show more
    Location
    Golden Valley, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
  • Video Production & Tape Transfers

    Luma 3 Productions is a small family run company services Wilmington, NC and Northern Virginia. We are a tiny, family-owned video production firm. Because we are a small business, we can focus on and cater to your specific needs. This also helps our customers since we are not required to fulfill a fixed...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Wilmington, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Dare to be different.

    Astory Media Irelands Growth-Driven Marketing Powerhouse. We design, create, and sell building fast, stunning websites that convert. From SEO & Google Ads to content production, we help tradesmen get more clients, e-commerce stores sell more products, and gyms grow memberships. More leads. More sales. We make...

    Top Services:

    • Web Design
    • eCommerce Development
    • eCommerce
    • Market Research
    • Digital Strategy
    • Show more
    Location
    Dundalk, Ireland
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $1,000 - $10,000
  • "Your story...made real."

    King Media Group is a communications and marketing firm that connects your audience to your brand with effective storytellinglive, broadcast, and socialthrough the use of graphic design, video and motion picture, interactive design, and live events. Listening to what you want to accomplish and creating...

    Top Services:

    • Video Production
    Location
    Glendale, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    $1,000 - $10,000
  • Turning Ideas Into Impact.

    Samanta Solutions is your go-to partner for results-driven marketing, automation, and business optimization. We blend innovation with strategy to unlock growth and deliver measurable successwithout the big-agency complexity...

    Top Services:

    • Web Design
    • Social Media Marketing
    • CRO
    • Business Consulting
    • Graphic Design
    • Show more
    Location
    Auckland, New Zealand
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • The Hard Way Builds Better

    Wood Mill is a one-person creative studio based in central Indiana. I build brand identities, design print and digital materials, shoot product and corporate photography, and produce video from concept to final file, without shortcuts or templates. Every project is made from scratch to fit the work, not a...

    Top Services:

    • Graphic Design
    • Design Services
    • Web Design
    • Package Design
    • Print Design
    • Show more
    Location
    Cicero, Indiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Essential E-commerce Paid Ads Plus That Keeps Your Cost Per Acquisition Low.

    Essential E-Commerce Paid Ads: We help e-commerce brands with a proven product scale profitably with certified Meta Ads and Google Ads management plus the ad creative that keeps your cost per acquisition low...

    Top Services:

    • eCommerce
    • Media Buying
    • PPC
    • Advertising
    • Content Marketing
    • Show more
    Location
    West Palm Beach, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $55/hr
    Minimal Budget
    $1,000 - $10,000
  • The Best Video Production in the World.

    Big Video Production, the undisputed global leader, is dedicated to empowering cities in Arizona, including Scottsdale, Phoenix, and Tempe. Our unwavering commitment to purpose-driven videos elevates your brand to new heights, ensuring conversions and fame. From local channel commercials to social media tools...

    Top Services:

    • Video Production
    Location
    Scottsdale, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
  • Amazon-first San Diego agency

    Cessna Marketing is an Amazon agency in San Diego. We run Seller and Vendor Central, then build the websites, ads, and content that sell the products. We've managed over $30M in sales across 10+ brands at a 4.2x average ROAS...

    Top Services:

    • eCommerce
    • Web Design
    • Web Development
    • eCommerce Development
    • Creative Services
    • Show more
    Location
    San Diego, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • B2B Marketing for Technology Companies

    SeeResponse is a full-service marketing agency. Our expertise and experience in marketing strategy and execution bring to the software technology businesses world-class marketing services. We truly understand the B2B software tech space...

    Top Services:

    • Digital Marketing
    • Video Production
    • Software Development
    • Email Marketing
    • Show more
    Location
    McLean, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    Under $1,000
  • Let's Engage Customers.

    Digi Pandaz Pakistan Digital Marketing Agency Lahore propels businesses into the digital forefront with unparalleled expertise. With a multi-channel approach encompassing social media, search engines, and beyond...

    Top Services:

    • Digital Services
    • Graphic Design
    • Video Production
    • Branding
    • Design Services
    • Show more
    Location
    Lahore, Pakistan
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
  • Complete Digital Solutions for Growth.

    It embodies Digivent Inc.'s core values and mission. It signifies our unwavering commitment to converting ideas, aspirations, and objectives into tangible, impactful digital solutions...

    Top Services:

    • Graphic Design
    • Web Development
    • Mobile App Development
    • AI Development
    • Digital Marketing
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
  • Creative Subs

    Award WinnerRecipient of a Best Design Award for outstanding work.
    Transform Your Ideas Into Impactful Visuals.

    We manage your creative projects with efficiency, delivering high-quality results in 12, 24, or 48+ hours. You can rely on us to work around the clock, so you get what you need, when you need it. Our tech-driven approach optimizes design operations, cutting out inefficiencies and reducing waste. This means we...

    Top Services:

    • Branding
    • Creative Services
    • Logo Design
    • Social Media Marketing
    • Video Production
    • Show more
    Location
    Leiria, Portugal
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    10 Projects Listed
  • Your Trustworthy Go-To Partner for Tech Solutions

    Spearheading the Accelerated Development of Brands Similar to Yours by Leveraging Over 8+ Years of Profound Technological Expertise, Rich Experiential Insights, and Trailblazing Innovation...

    Top Services:

    • Mobile App Development
    • IT Services
    • Web Development
    • Market Research
    • Graphic Design
    • Show more
    Location
    Surat, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $15/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • SiteNative offers affordable web design and marketing solutions.

    SiteNative offers affordable web design and marketing solutions to help businesses and entrepreneurs to scale up with our expert team...

    Top Services:

    • Graphic Design
    • Video Production
    • Logo Design
    • Public Relations
    • Design Services
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $10/hr
    Minimal Budget
    Under $1,000
  • Best Digital Marketing Specialist In Alappuzha

    Ajmal Shukoor is a freelance digital marketer specializing in SEO, paid ads, and growth strategies, helping businesses boost visibility, attract targeted traffic, and achieve measurable online results...

    Top Services:

    • Graphic Design
    • Video Production
    • Web Design
    • UI/UX Design
    • eCommerce Development
    • Show more
    Location
    Alappuzha, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $3/hr
    Portfolios Count
    1 Project Listed

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Every agency is independently vetted before it can be listed or ranked

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We verify businesses and reviewer LinkedIn profiles for integrity.

Agencies vetted
131,575+
2

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We review agency work, case studies, and results to confirm skill.

Applicants rejected
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Agencies verified
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See how rankings and monetization work.

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages: 

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

GoalIdeal LengthExample
Brand awareness and social media engagement<1 minute Promotional videos, product teasers, and brand videos
Educational videos 1-5 minutesExplainer videos and product demos
Training videos 30+ minutesWebinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

 1080p (Full HD)4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks: 

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce