Favoured

Favoured

Founded by former Apple marketing lead.

2 Riding House St, London, London W1W, London, 7FA, GB, United Kingdom
https://favoured.co.uk

Favoured Overview

Number of Employees
Under 49
Minimal Budget
Inquire
Average Hourly Rate
$125/hr
Year Founded
2017
We're Favoured, and we’re here to help you get more customers and boost your profits - simple as that.

We’re specialists in results-driven performance marketing to deliver fantastic results for our clients. Clients love us because of our proactive communication, our strategic approach to marketing, and our funky creativity!

We have industry experts (sneak preview: our co-founder is a former Apple marketing lead) who will support your business through full-funnel marketing. From attracting new people to converting them into customers, to engaging and retaining them long-term - we’ve got you covered. Let’s get creative, let’s get clever, and let’s smash your marketing goals.

We have full video production in-house including TikTok content creators, so we can develop best-in-class creative to maximize the performance of your campaigns from advertising to email to website optimization.
Headquarters
2 Riding House St, London, London W1W, London, 7FA, GB, United Kingdom
Award

Favoured
Highlights and Considerations

Data sourced from the agency's DesignRush profile, website, and other relevant accounts, including 3rd-party platforms and AI summaries.

Pros

  • High-quality creative design work
  • Effective communication throughout projects
  • Professional and experienced team
  • Good understanding of client needs
  • High standard of customer service

Cons

  • Instances of slightly delayed responses
  • Occasionally limited flexibility in services

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Areas of Expertise

  • Advertising Expertise
  • Branding Expertise
  • CMS Platforms
  • Digital Marketing Expertise
  • Graphic Design Expertise
  • Media Buying Expertise
  • Mobile App Expertise
  • PPC Expertise
  • SEO Expertise
  • Social Media Expertise
  • Video Production Expertise
  • Web Design Expertise
Advertising Expertise
Advertising Expertise
  • B2B
  • B2C
  • Experiential Marketing
  • Promotional Marketing
Branding Expertise
Branding Expertise
  • B2B Branding
  • Brand Design
  • Brand Messaging
  • Brand Strategy
  • Naming
  • Product Marketing
CMS Platforms
CMS Platforms
  • WordPress
Digital Marketing Expertise
Digital Marketing Expertise
  • App Marketing
  • B2B
  • Content Creation
  • Digital Advertising
  • Marketing Strategy
  • SEM
Graphic Design Expertise
Graphic Design Expertise
  • Illustration
  • Logo Animation
  • Visual Communication
Media Buying Expertise
Media Buying Expertise
  • Media Planning
Mobile App Expertise
Mobile App Expertise
  • Android
  • B2B Apps
  • B2C Apps
  • Cross-Platform
  • Games
  • Media App
  • iPad
  • iPhone
PPC Expertise
PPC Expertise
  • B2B PPC
  • Bing
  • Google Ads
  • Spotify
  • YouTube
SEO Expertise
SEO Expertise
  • B2B SEO
  • On-Page Optimization
  • SEO Consulting
  • Technical SEO
  • Video SEO
Social Media Expertise
Social Media Expertise
  • B2B Social Media Marketing
  • Facebook
  • Influencers
  • Instagram
  • LinkedIn
  • Social Media Consulting
  • TikTok
  • Twitter
Video Production Expertise
Video Production Expertise
  • 2D Animation
  • Explainer
  • Interviews / Testimonials
  • Motion Graphics
  • Social Media Videos
  • Video Directing
  • Video Editing
  • Video Filming
Web Design Expertise
Web Design Expertise
  • Adaptive
  • B2B
  • Mobile First
  • Responsive
  • Web App
  • eCommerce

Industries

  • Pets
  • Delivery & Takeaway
  • Beauty
  • Boutique
  • eCommerce
  • Entertainment
  • Hobbies & Gifts
  • Health Care
  • Food and Beverage

Client Types

  • Startups
  • Small Businesses
  • Medium Businesses
  • Enterprise / Corporate

Favoured Portfolio

  • Favoured - DUREX'S STRATEGIC LEAP TO TIKTOK: A BOOST IN ECOMMERCE SALES AND ROAS
    eCommerce
    DUREX'S STRATEGIC LEAP TO TIKTOK: A BOOST IN ECOMMERCE SALES AND ROAS
    $5,000
    12 Months
    2022
  • Favoured - SNAG TIGHTS - SCALING SUCCESS ON TIKTOK
    eCommerce
    SNAG TIGHTS - SCALING SUCCESS ON TIKTOK
    $5,000
    36 Months
    2024
  • Favoured - TRANSFORMING WOMBAT: BREAKING INTO THE COMPETITIVE INVESTMENT APP SPACE
    Advertising
    TRANSFORMING WOMBAT: BREAKING INTO THE COMPETITIVE INVESTMENT APP SPACE
    $5,000
    12 Months
    2022
  • Favoured - GRÁ CHOCOLATES & FAVOURED'S DIGITAL MARKETING EXCELLENCE
    Digital Marketing
    GRÁ CHOCOLATES & FAVOURED'S DIGITAL MARKETING EXCELLENCE
    $5,000
    12 Months
    2024
  • Favoured - REVITALISING ELVIE'S ONLINE SALES PERFORMANCE WITH A MULTI-CHANNEL MARKETING STRATEGY
    App Marketing
    REVITALISING ELVIE'S ONLINE SALES PERFORMANCE WITH A MULTI-CHANNEL MARKETING STRATEGY
    $5,000
    18 Months
    2020
  • Favoured - AMPLIFYING PÄRLA'S SUCCESS: A REMARKABLE INCREASE IN YEAR-OVER-YEAR SALES
    eCommerce
    AMPLIFYING PÄRLA'S SUCCESS: A REMARKABLE INCREASE IN YEAR-OVER-YEAR SALES
    $5,000
    18 Months
    2021
  • Favoured - TRANSFORMING WOOWOO'S MARKETING CAMPAIGN WITH FAVOURED
    Digital Marketing
    TRANSFORMING WOOWOO'S MARKETING CAMPAIGN WITH FAVOURED
    $5,000
    18 Months
    2022
  • Favoured - TAUR - URBAN COMMUTING WITH DATA-DRIVEN MARKETING
    Full-Service Digital
    TAUR - URBAN COMMUTING WITH DATA-DRIVEN MARKETING
    $5,000
    12 Months
    2023
  • Favoured - SCALING HEIGHTS WITH MULTI-CHANNEL MARKETING AND CONTENT STRATEGY FOR GO APE USA
    Digital Marketing
    SCALING HEIGHTS WITH MULTI-CHANNEL MARKETING AND CONTENT STRATEGY FOR GO APE USA
    $5,000
    24 Months
    2024
  • Favoured - TURBOCHARGING PHO'S SOCIAL ENGAGEMENT THROUGH TIKTOK AND ORGANIC SOCIAL MEDIA
    Full-Service Digital
    TURBOCHARGING PHO'S SOCIAL ENGAGEMENT THROUGH TIKTOK AND ORGANIC SOCIAL MEDIA
    $5,000
    18 Months
    2023
  • Favoured - ODDBOX'S SUBSCRIPTION SURGE: A TARGETED MULTI-CHANNEL STRATEGY DRIVES GROWTH AND RETENTION
    eCommerce
    ODDBOX'S SUBSCRIPTION SURGE: A TARGETED MULTI-CHANNEL STRATEGY DRIVES GROWTH AND RETENTION
    $5,000
    24 Months
    2019
  • Favoured - HITTING THE JACKPOT: HOW FAVOURED POWERED HIJINGO TO GAME-CHANGING SUCCESS
    Digital Marketing
    HITTING THE JACKPOT: HOW FAVOURED POWERED HIJINGO TO GAME-CHANGING SUCCESS
    $5,000
    12 Months
    2023
  • Favoured - ACCELERATING THE RUN TO'S SUCCESS: BOOSTING DATABASE BY 450% AND DRIVING SALES WITH 275% ROI
    Digital Marketing
    ACCELERATING THE RUN TO'S SUCCESS: BOOSTING DATABASE BY 450% AND DRIVING SALES WITH 275% ROI
    $5,000
    48 Months
    2024
  • Favoured - REVITALISING NUROKOR: THE JOURNEY TO ENHANCED CONVERSION
    eCommerce
    REVITALISING NUROKOR: THE JOURNEY TO ENHANCED CONVERSION
    $5,000
    24 Months
    2022
  • Favoured - REVAMPING WESSEX DISTILLERY'S MARKETING STRATEGY: ENHANCING ROAS AND BOOSTING SALES
    eCommerce
    REVAMPING WESSEX DISTILLERY'S MARKETING STRATEGY: ENHANCING ROAS AND BOOSTING SALES
    $5,000
    12 Months
    2021
  • Favoured - DRIVING BOOKINGS AND ENGAGEMENT; HOW PUTT PUTT NOODLE SCORED BIG WITH SOCIAL MEDIA MASTERY
    Full-Service Digital
    DRIVING BOOKINGS AND ENGAGEMENT; HOW PUTT PUTT NOODLE SCORED BIG WITH SOCIAL MEDIA MASTERY
    $5,000
    12 Months
    2023
  • Favoured - MASTERING THE MARKET: THE ROADMAP TO HAPPIER'S RAPID GROWTH
    eCommerce
    MASTERING THE MARKET: THE ROADMAP TO HAPPIER'S RAPID GROWTH
    $5,000
    24 Months
    2023
  • Favoured - AURO'S GROWTH TRIUMPH: REDUCING COST PER SIGN-UP BY 44%
    App Marketing
    AURO'S GROWTH TRIUMPH: REDUCING COST PER SIGN-UP BY 44%
    $5,000
    6 Months
    2020

Favoured Reviews

Submit a review
  • Sam Breary

    Sam Breary

    CEO at Accessercise

    Full funnel App Marketing & Creative
    Project Type: App Marketing
    Review Date: 7 August, 2022
    It is refreshing working with people with great attitudes, amazing skill sets and that feel like family to us.Favoured has improved the client's monthly economic metrics over the course of two months. In fact, the sector had seen a 200% and then a 100% increase. The vendor has shown passion for their work and a refreshing, genuine interest in growing the client's brand.
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  • Marco Rios Torress

    Marco Rios Torress

    Brand Director at Durex

    Launching TikTok for Consumer Goods Company
    Project Type: eCommerce Marketing
    Review Date: 6 August, 2022
    They’re flexible, fast to execute, and the results are great. That’s why we’ve continued to work with Favoured.A talented, professional team, Favoured has consistently delivered excellent work quickly and efficiently. Internal stakeholders are impressed with their efforts, noting their collaborative nature and agility. Customers can expect a smooth, successful engagement.
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  • Richard Bryan

    Richard Bryan

    CEO at Deearo

    Ecom marketing
    Project Type: eCommerce Marketing
    Review Date: 5 August, 2022
    From the start, the team at Favoured impressed us with their hit-the-ground running attitude. They listened to our previous learnings and instantly started testing with our ads and email marketing. The fact everything is under one umbrella, and they've got visibility and expertise across the whole funnel is really useful. The team have been a dream to work with and we look forward to seeing further growth in 2022.
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  • Georgina Fairhall

    Georgina Fairhall

    CEO at Work & Communications

    Full funnel App Marketing & Creative
    Project Type: App Marketing
    Review Date: 2 August, 2022
    The experience was fantastic. It was exactly what I was looking for.Favoured holds themselves to a high standard and always delivers quality work. The client was impressed by the personal attention their team provides. They became very invested in the project’s success.
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  • Annabel Williams

    Annabel Williams

    CEO at The Vocal Coach

    Full funnel App Marketing & Creative
    Project Type: App Marketing
    Review Date: 30 July, 2022
    I love the way their system works. It's so clever and it works. They have a good sized team which means that everyone has a different job and role to help each aspect of your project well managed. They are brilliant at thinking of things for your project that you may not have thought of and they're incredibly proactive. Everything I was promised in the beginning has been delivered and they continue to look after me and my project so well. I couldn't be without them now, they're like family!
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  • Clarissa Martinez

    Clarissa Martinez

    CEO at PikaShop

    Ecom marketing
    Project Type: eCommerce Marketing
    Review Date: 29 July, 2022
    They're experience was fantastic and I really enjoying working with Favoured, who helped to launch and grow the business from many different angles.
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  • Mehdi Doghri

    Mehdi Doghri

    CEO at Save Your Wardrobe

    Full funnel App Marketing & Creative
    Project Type: App Marketing
    Review Date: 25 July, 2022
    The quality of their work is very high.Thanks to their app and industry expertise, Favoured has delivered top-class work. They manage the project well, paying attention to deadlines and scheduling. In addition to being organized, the team also functions well in a fast-paced working environment and possesses a range of expertise.
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  • Chris Holmes

    Chris Holmes

    CEO at Smash App

    Full funnel App Marketing & Creative
    Project Type: App Marketing
    Review Date: 22 July, 2022
    Favoured have helped us to get to grips with our full funnel marketing activities, advising on best in class CRM systems and holding our hand through the integration process too. They help us with A/B testing to find out which messages resonate best with our audiences, and really feel like an extension of the SMASH team. Love you guys!
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  • Joanne Crawford

    Joanne Crawford

    Head of Programs at Momentful

    Full funnel App Marketing & Creative
    Project Type: App Marketing
    Review Date: 20 July, 2022
    They just want to help us execute and achieve our objectives so that we grow.Favoured’s team has an accurate idea of the platform’s maturity in the market and have offered sage advice on how to achieve growth. They move at a quick pace, communicating to the internal staff on their level. Currently, they’re expanding into SEO and web services.
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  • Aniello de Santi

    Aniello de Santi

    Global Development Producer at Endemol Shine Group

    Video Production
    Project Type: Video Production
    Review Date: 18 July, 2022
    The team at Favoured delivers beautiful material that amplifies our ideas.Favoured meets expectations, crafting high-quality design work that has benefitted business. Their responsive approach is complemented by their creative workflow and style. Customers can expect a personal connection to their team.
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  • Sam Battles

    Sam Battles

    Marketing Director at Wonderfill

    Full funnel App Marketing & Creative
    Project Type: App Marketing
    Review Date: 17 July, 2022
    The whole team have been fantastic in helping us to reach our goals. They do this by really understanding our users, what the business is about and what we are trying to achieve and then building a strategy to get us there.
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  • Dan Bedi

    Dan Bedi

    CEO at JAFA

    Full funnel App Marketing & Creative
    Project Type: App Marketing
    Review Date: 14 July, 2022
    They were performance-and data-driven, beyond anyone I’d worked with before.Due to the vendor's support, the solution was downloaded 16,000 times across various channels. Favoured has provided valuable insight regarding messaging that resonates with the target audience. They are an attentive team with a transparent communication style.
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  • Liam Holder

    Liam Holder

    CEO at Fitmind

    Full funnel App Marketing & Creative
    Project Type: App Marketing
    Review Date: 11 July, 2022
    The team has talented and collaborative designers.Thanks to Favoured's efforts, the company received a good looking app icon and in-app design. The team was able to provide an exemplary marketing direction for the client. They were responsive and were skilled in app analytics, leading to a successful partnership.
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DesignRush
Agency Profile Review

Comprehensive analysis done by DesignRush Agency Experts.

What is Favoured Best For

  • Comprehensive digital marketing solutions covering advertising, content marketing, PPC, and social media strategies
  • Expertise in industries like eCommerce, health care, and beauty, delivering tailored marketing approaches
  • Client-focused agency serving brands in food and beverage, entertainment, and emerging startups

Strengths Assessment/Agency Pros

  • High-quality services delivered consistently that produce significant results
  • Strong client satisfaction highlighted in multiple reviews
  • Clear and effective communication throughout engagement
  • Efficient, flexible, and collaborative project management approach
  • Timely completion of projects

Portfolio

Expertise

Digital marketing, advertising, eCommerce, digital marketing, app marketing.

Industries

Retail, Food and Beverage, Finance, Technology, Gaming, Automotive, and Fitness.

Breakdown

  • 17% - Full-service marketing
  • 6% - Advertising
  • 39% - eCommerce
  • 27% - Digital marketing
  • 11% - App marketing

Results

  • Achieved a 290% increase in sales month-over-month for beauty brand Happier.
  • Reduced cost per acquisition to under £12 for Snag Tights.
  • Increased sales by 40% and optimized return on ad spend for Wessex Distillery, marking a significant improvement.

Clientele

Clientele Review

The agency typically serves a wide array of startups, with a focus on innovative brands within the consumer goods sector, alongside medium-sized enterprises and select institutions and non-profits.

Client Types

  • 74% – Startups
  • 11% – Medium Sized Businesses
  • 5% – Institutions
  • 5% – Non-profits
  • 5% – Enterprise

Notable Clients

  • Durex/Reckitt Benckiser
  • Optimal Print
  • Kodiak
  • Bounce Bar
  • Gar Chocolates

Why Hire Them

  • The Drum Recommended Agency 2022 - 2023, showcasing consistent high-quality service delivery.
  • Business of Apps - Top TikTok Marketing Agency 2022, reflecting expertise in social media marketing.
  • The Drum - Best value-for-money agency in London, highlighting affordability alongside quality service.
  • George Sharpe, co-founder, is a former marketing lead at Apple, bringing extensive industry knowledge and expertise.
  • Team members have diverse backgrounds in digital marketing, creative design, and performance strategies, ensuring well-rounded project execution.

Favoured Team Bios

  • Co Founder
    George Sharpe
    Co Founder
    George is a former marketing lead at Apple having launched iPhone 7 & 8, the 1st Apple Watch as well as Apple Music and over 150 apps. Prior to Apple, George worked in the music industry, leading the digital transformation of Universal Music working on artists including Taylor Swift & Lady Gaga.
  • Co Founder)
    Andy Willers
    Co Founder)
    I am a co-founder of Favoured, a full-service marketing and creative agency based in London and Leeds.
  • MOF Project Manager
    Dannii Robyn
    MOF Project Manager
    Hello! My name is Dannii and I manage the middle of funnel strategy and team, ensuring that we launch best-in-class email marketing campaigns for our clients that optimise performance over time and look great!
  • Brand Partnerships Director
    Sam Luehrs
    Brand Partnerships Director
    I am the brand partnerships director for Favoured
  • Head of Performance Marketing
    Sonam Sherpa
    Head of Performance Marketing
    I am head of performance marketing for Favoured. My role focuses on ensuring that we deliver exceptional performance for all of our clients.
  • Account Director
    Sam Battles
    Account Director
    Account Director for Favoured
  • Creative Director
    Brendon Crossley
    Creative Director
    Hello, my name is Brendon and I am the creative director for Favoured. My responsibilities include managing the creative team, ensuring our creative output is always the best it can be as well as some graphic design.
  • Performance Marketing Manager
    Katie Choi
    Performance Marketing Manager
    I am the performance marketing manager for Favoured. It's my role to maximise conversions in the middle of the funnel.

Favoured Clients

  • Durex/Reckitt Benckiser
  • Nurokor
  • Kodiak
  • WooWoo
  • Save Your Wardrobe
  • Wombat Invest
  • Endemol Shine Group
  • Pho Cafe
  • Optimal Print
  • Bounce Bar
  • Taur
  • Double Dutch
  • Gar Chocolates

Favoured Awards

  • The Drum Recommended Agency 2022 - 2023
  • Business of Apps-Top TIkTok Marketing Agency 2022
  • The Drum - Best value-for-money agency in London
  • Favoured - Award 4
  • Favoured - Award 5
  • BoA - Top Social Media Marketing Company 2022