DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.

Entertainment × $1,000 - $10,000 ×
  • Industry Disrupting Creative Production

    We are a small but mighty collection of thinkers, doers, and creatives with a decade of experience working with brands around the world. Kings and Queens Productions specializes in using the right people for the job. Whether you have a small budget or large, we have directors and crew to fit every need...

    Top Services:

    • Video Production
    Location
    Greenville, South Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Everyone has a story...

    As one of San Diego's longest serving video production companies, we pride ourselves on working with our clients to help them tell their story. We've created award winning videos for companies and brands across the country...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    San Diego, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Video production for bold brands with imagination.

    We make videos! Based in Nashville, TN. Available for full-service production as well as crew support and ad purchasing/placement across social media, streaming (like Hulu and Disney+), & traditional television...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Nashville, Tennessee
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Bring your vision to life

    At Maltav Media we take pride in creating exceptional visual content that captivates, engages, and leaves a lasting impact. As a leading creative production agency, we specialize in delivering high-quality videos, photos and strategic digital solutions to elevate your brands presence in the digital landscape...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • We humanize brands through cinematic storytelling

    AmeriFilms is a documentary-style brand video production studio in Dayton, Ohio. We work with founders, Fortune 500 companies, and purpose-driven organizations to turn their stories into cinematic content. Whether it's a brand film, founder story, or commercial campaign, we don't just make videos...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Dayton, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $500/hr
    Minimal Budget
    $1,000 - $10,000
  • Your Go-to Nationwide Corporate Video Experts

    ASL Productions: Nationwide Excellence in Corporate Video Production for Over 15 Years. Our extensive national crew network ensures budget-friendly, safe, and outstanding corporate video content...

    Top Services:

    • Video Production
    • Creative Services
    • Audio Production
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Video Production & Animation From Valley Village, CA

    BLVCKDEN stands as a premium, comprehensive production agency located in Valley Village, CA, specializing in idea conceptualization, video production, and 2D/3D animation for a diverse clientele of artists and brands. Within the confines of our studio, we dedicate ourselves to the mission of assisting brands...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Award-Winning Marketing That Speaks With Purpose.

    Marketing agency using cinematic video, SEO, and strategy to drive growth...

    Top Services:

    • Video Production
    • Digital Marketing
    • SEO
    • Branding
    • Graphic Design
    • Show more
    Location
    Lubbock, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Video For What's Next

    Los Angeles video production for agencies and brands...

    Top Services:

    • Video Production
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Tell Your Story With Video, if Necessary Use Words.

    We make engaging videos without any visual compromise. We connect with our audiences in meaningful ways through the power of video we do...

    Top Services:

    • Video Production
    Location
    Burnaby, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Impactful & Memorable Video Narratives

    Gardner Productions, a creative video production agency based in Toronto, Canada, specializes in telling brand stories through compelling video and commercial content. With over 20 years of experience and a client portfolio featuring blue-chip companies, Gardner Productions prides itself on delivering...

    Top Services:

    • Video Production
    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Strive to Deliver Nothing but the Best.

    Jonathan Never Sleeps is the creative studio of cinematographer Jonathan Mueller, delivering cinematic, story-driven video content for brands, agencies and artists world wide...

    Top Services:

    • Video Production
    Location
    Athens, Greece
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We Produce Films for Artists and Other Creative Humans.

    We craft authentic, compelling films that help artists forge meaningful and lasting connections between their music and their audience. Operating as Ambiguous Fiddle, two longtime friends from West Cork, Ireland collaborate to capture the essence of each artist through filmhighlighting both story and...

    Top Services:

    • Video Production
    Location
    Clonakilty, Ireland
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Elevating Stories, Igniting Imagination

    Adventure Scout Media is a digital media production company nestled in the scenic surroundings of Santa Cruz, CA. Founded by creative storyteller Annemarie Hennes, we bring your one-of-a-kind stories to life through compelling, original, and inspiring visual content...

    Top Services:

    • Video Production
    Location
    Santa Cruz, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Creative Moves, Strategic Impact

    Dicemen Productions is a dynamic, fullservice video & TV production studio based in Kilkenny, Ireland. Located on Parliament Street, they offer 24/7 production availability and specialize in crafting everything from corporate promos and product videos to comedy sketches and feature films...

    Top Services:

    • Video Production
    Location
    Kilkenny, Ireland
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Motion Design Studio

    Animazzio is a 2D motion graphics agency focused on producing 2D animated explainer videos to help businesses captivate clients with content that tells a story in a way that resonates with them the most. From developing a script to creating illustrations, animations, and providing the voice-over, our team...

    Top Services:

    • Video Production
    Location
    Mykolaiv, Ukraine
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Turning Keyframes Into Art

    Saulo de Castro is a talented freelance motion designer specializing in both 2D and 3D graphics. His personal site (saulodecastro.tv) features stylistic showcases of his work, powered by a solid portfolio...

    Top Services:

    • Video Production
    Location
    Fortaleza, Brazil
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Creating Films And Relationships With Excellence

    We're an independent film and video production company based in Durham, NC, with a passion for cinematic storytelling...

    Top Services:

    • Video Production
    Location
    Raleigh , North Carolina
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Live streaming tech production company

    Creative Broadcast AgencyLeading live streaming and broadcast production company in Dubai, Abu Dhabi, Sharjah & the Middle East, delivering reliable, high-quality conferences, hybrid events, sports and esports.Creative Broadcast Agency is the regions leading live streaming company, known for its...

    Top Services:

    • Video Production
    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Creative & Marketing Solutions For Your Business

    KPI Creatives provides B2B content marketing services that build scalable inbound lead generation systems through trust, clarity, and expertise...

    Top Services:

    • Video Production
    • Video Marketing
    • Content Marketing
    • Web Design
    • Web Development
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
  • Reach Your Goals.

    Light Brush Media is a full service, Colorado based, video production company. We have worked on a variety of production projects including narrative, corporate, livestream, television, social media, and commercials...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Colorado Springs, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • We Build Custom Training

    MindSpring creates custom learning experiences and training programs, including videos and animations that build capability, support change, and deliver measurable results, grounded in adult learning and designed by people who care deeply about making learning work...

    Top Services:

    • Video Production
    • Audio Production
    • Digital Services
    • Digital Strategy
    • Graphic Design
    • Show more
    Location
    Grand Rapids, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Award-Winning Video Production

    John Flower Productions is a full-service video production company in downtown Louisville. Since 2007 we have been the local crew that national brands, agencies, and production companies call when they need experienced people on the ground in Kentucky - corporate storytelling, executive interviews...

    Top Services:

    • Video Production
    • Creative Services
    • Audio Production
    • Video Marketing
    • Content Marketing
    • Show more
    Location
    Louisville, Kentucky
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Brand films and launch videos for AI, SaaS, and deeptech companies.

    Horizon Studios is a brand film and video production studio in San Francisco and Los Angeles, built for AI, SaaS, and deeptech companies. We turn complex products into clear stories through motion graphics, hybrid launch videos, and live-action film. Our work has driven millions of views with zero ad spend...

    Top Services:

    • Video Production
    • Creative Services
    • Graphic Design
    • Video Marketing
    • Show more
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Coloring the World, One Story at a Time

    SplashPR Agency is a full-service PR and Digital Marketing Agency also specialized in events, headquartered in Los Angeles. We cater our services to artists, fashion designers, food & wine retailers, lifestyle-oriented companies, cosmetics, hospitality establishments, nonprofit organizations & corporationsB2B...

    Top Services:

    • Branding
    • Video Production
    • Public Relations
    • SEO
    • Social Media Marketing
    • Show more
    Location
    Santa Monica, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Full Stack Game Development Studio

    INFINITY-UP is a leading XR and Full Stack Game Development company that specializes in providing end-to-end development and publishing solutions to clients from around the world...

    Top Services:

    • UI/UX Design
    • Video Production
    • Product Design
    • Software Development
    • Mobile App Development
    • Show more
    Location
    Lahore, Pakistan
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    11 Projects Listed
  • Experiences that bring stories to life

    Bright Side Studios is an award-winning creative studio, specialising in video production, projection mapping, immersive art & experiential design.Working across diverse sectors with a strong emphasis on creativity & innovation, we craft impactful experiences designed to leave a lasting impression...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Edinburgh, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • From concept development to final cut

    DVA Productions is a boutique full-service production firm that focuses on providing its services to organizations in the fields of education, science, the nonprofit sector, and mission-driven businesses. We have cooperated with NSF, AAAS, MIT, Rutgers, ACM, and many more...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Metuchen, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Video + Motion Graphics That Move Brands Forward

    Mighty Fine Production Company is a Tampa, FL video production studio specializing in strategic storytelling through video and motion graphics. Since 2001, we've blended cinematography, copywriting, and animation to help brands connect, engage, and convert reliably, professionally, and creatively...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Tampa, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • No State Boundaries. Serving The World.

    Colorado Video Productions is your go-to powerhouse for cutting-edge, imaginative video content that captivates and inspires. We seamlessly blend advanced AI technology with traditional video production expertise to craft compelling stories...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Timnath, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • We Create Storys Worth Telling And Images That Stay

    Triebfeder: Your film production experts in Karlsruhe. We create compelling stories, from emotional image films and captivating event movies to creative web series. Our agency has a special focus on science communication, where we present complex content (including for KIT) in a clear and visually striking...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Karlsruhe, Germany
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Creative Solutions That Drive Growth.

    Our team of global experts collaborates with leading game and app developers to craft, produce, and fine-tune innovative creative strategies for user acquisition and sustained growth...

    Top Services:

    • Video Production
    • Creative Services
    • Design Services
    • Digital Strategy
    • Media Buying
    • Show more
    Location
    Singapore, Singapore
    Number of Employees
    Under 49
    Average Hourly Rate
    $15/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Creative Services That Get Results

    TSZ Enterprises offers effective and affordable video production and social media marketing services. Serving clients the San Francisco Bay Area since 2023...

    Top Services:

    • Video Production
    • Branding
    • Advertising
    • Content Marketing
    • Show more
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Inspired Minds In Hoodies and Kicks.

    Full-service creative agency in Bucharest, working with clients across Europe and the US since 2014. One senior team takes brand, web, video and campaigns from strategy to launch, on a fixed fee agreed after discovery. Our two founders read every brief. If we sign it, we own it...

    Top Services:

    • Video Production
    • Branding
    • Digital Strategy
    • Graphic Design
    • Web Design
    • Show more
    Location
    Bucharest, Romania
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Bringing Your Video Content Into the Broadcasting Spotlight

    30A Media is a leading provider of streaming TV broadcast solutions, APP Development for ROKU Amazon Apple and syndicated partners seeking your content...

    Top Services:

    • Video Production
    • Content Marketing
    • Video Marketing
    • Advertising
    • Show more
    Location
    Santa Rosa Beach, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Engaging Content, Crafted With Passion

    Brio Media is a boutique video production agency based in Scottsdale, Arizona, specializing in crafting engaging content that tells your story. From corporate training videos to web series and marketing pieces, Brio Media delivers professional video content infused with energy and creativity...

    Top Services:

    • Video Production
    Location
    Wake Forest, North Carolina
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • A Full-Service Video Production Agency

    Preston Benson Videography is a full-service video production company based in Southwest Colorado, directed by local filmmaker and producer Preston Benson. Our company provides production for major manufacturing, technology and tourism industries in the Four Corners Region of the United States...

    Top Services:

    • Video Production
    Location
    Durango, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $115/hr
    Minimal Budget
    $1,000 - $10,000
  • Video Production NYC

    Talelli Production is a video production company in New York City that helps couples capture the intimate and fleeting moments of their wedding day. Founded in 2016 by Blerti Talelli, an Albanian videographer, the company is comprised of video specialists who focus on special occasion shoots and projects for...

    Top Services:

    • Video Production
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • Event Video | Promotional Video | Commercial Video

    Josh Skehan Productions is a small local video production company in Scottsdale, AZ that since 2005 has serviced individuals, small businesses, and large corporations around the world with world class video production and photography. From half-days of filming, to events, to promotional videos, to production...

    Top Services:

    • Video Production
    Location
    Scottsdale, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • What's Your Story?

    Were the modular film & video shop serving creativity, culture and artistry in Austin, Texas. We tell your story through imaginative visual content. Every project is unique, but our energy stays the same:We're 2perf. We work with brands, artists and agencies to create unique, authentic visual media...

    Top Services:

    • Video Production
    Location
    Austin, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Focused on Growth

    MR. PRODUCTIONS is a professional, creative video production company in Austin, TX. We specialize in producing high-quality narrative and commercial content for web and TV. Our team delivers creative solutions tailored to each client's unique needs, ensuring a top-notch, professional product. With MR...

    Top Services:

    • Video Production
    Location
    Austin, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Creative Content Tailored To You

    We are Ideal Insight, a leading video production London company specialising in producing compelling video content and social campaigns that inspire action...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Get excited through video marketing.

    Kaptura specializes in enhancing the visibility of your products and services through compelling promotional videos, offering a powerful tool to connect with your audience and expand your consumer base. With over 60% of internet users transitioning from video content to visiting the advertiser's website, our...

    Top Services:

    • Video Production
    Location
    Pamplona, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Cinematic Stories For Lasting Impact

    Anomaly Films is a premier video production agency dedicated to crafting high-quality, branded content that resonates with audiences and drives meaningful engagement. As a one-stop shop for all video and content needs, Anomaly Films specializes in branded video content, full-service production, and...

    Top Services:

    • Video Production
    Location
    Levittown, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • Illustrate your ideas with an explainer video.

    10 Studio is an animation studio specializing in creating top-tier animated explainer videos. By simplifying complex concepts, we capture the audience's complete attention...

    Top Services:

    • Video Production
    Location
    New York City, New York
    Number of Employees
    100 - 249
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
  • Creating Videos That Boost Businesses.

    IT STARTS! Media is a full-service video production agency focused on marketing, offering end-to-end solutions from initial brainstorming through to the finished product...

    Top Services:

    • Video Production
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Compelling Visual Narratives. Full-Service Production.

    IAMedia is a video production agency specializing in crafting captivating visual narratives for diverse client needs. With over 30 years of industry expertise, the agency offers comprehensive solutions, from scriptwriting to post-production, delivering projects on time and within budget. IAMedia's services...

    Top Services:

    • Video Production
    Location
    Columbus, Ohio
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Fixer in Turkiye Translations.

    As Fixer in Turkiye, we provide film production, Line Production, Equipment and Filming Permit services...

    Top Services:

    • Video Production
    Location
    Istanbul, Turkey
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
  • Self-shooting Director in London, UK

    As a self-shooting director based in London, working across the UK on projects ranging from global brands to local initiatives Ive spent the last 15 years creating films shaped around real people. My work starts with understanding the story: what drives it and why it matters...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Creative Production.

    Methodvisuals is a creative production company based in Florence Founded by the director and cinematographer Julien Vannucchi...

    Top Services:

    • Video Production
    Location
    Florence, Italy
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000

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Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages: 

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

GoalIdeal LengthExample
Brand awareness and social media engagement<1 minute Promotional videos, product teasers, and brand videos
Educational videos 1-5 minutesExplainer videos and product demos
Training videos 30+ minutesWebinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

 1080p (Full HD)4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks: 

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce