DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Prolific Studio specializes in 2D, 3D, medical, game, cel, legal graphics, and live action formats. The video production agency has received the 2025 AVA Digital Gold Award for Premier Excellence in Animation alongside NYX and Vision Systems Best Animation Studio honors...
Top Services:
- Video Production
- Location
- Palo Alto, California
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 19 Projects Listed
Miami creative studio specializing in AI production: brand films, commercials, campaign visuals and social content. Full AI or hybrid. Trusted by DKNY, David Guetta, Karl Lagerfeld and the Yankees...
Top Services:
- Video Production
- Creative Services
- AI Development
- Video Marketing
- Graphic Design
- Show more
- Location
- Miami, Florida
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 6 Projects Listed
HAUT CGI
Award WinnerRecipient of a Best Design Award for outstanding work.Award-winning, story-driven CGI & FOOH for brands and agencies optimized for performance...
Top Services:
- Video Production
- Video Marketing
- Creative Services
- Social Media Marketing
- Show more
- Location
- Dubai, United Arab Emirates
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 38 Projects Listed
VANZ brings ideas to life with bold 2D and 3D animation, product launch films, and photorealistic renders. We turn concepts into visuals that captivate, inspire, and stick for tech, gaming, and apparel brands that want to stand out...
Top Services:
- Video Production
- Video Marketing
- Graphic Design
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $10,000 - $25,000
We are a close-knit team of passionate creatives driven by our love for crafting extraordinary stories. Our expertise lies in the realms of startup branding, animation, and web design, where we skillfully merge our talents to create enchanting digital experiences...
Top Services:
- Branding
- Package Design
- Web Design
- Print Design
- Design Services
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 19 Projects Listed
Landis Communications Inc. (LCI) is a San Francisco-based public relations and communications agency offering strategic services across media relations, brand messaging, digital marketing, and crisis communications. With over three decades of experience, LCI helps businesses craft authentic stories and forge...
Top Services:
- Public Relations
- Advertising
- Content Marketing
- Social Media Marketing
- Print Design
- Show more
- Location
- San Francisco, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
We're ThinkRaven, a marketing and creative agency. We strategize, make videos, and run ads for consumer brands, at every stage of the buyer's journey, globally and at scale...
Top Services:
- Video Production
- Creative Services
- Video Marketing
- Design Services
- Web Design
- Show more
- Location
- Austin, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 4 Projects Listed
Were OOB. A culture-first social media agency delivering for the worlds boldest brands. Big strategy. Killer creative. Creator campaigns with teeth. Built in London, fluent everywhere...
Top Services:
- Social Media Marketing
- Digital Marketing
- Content Marketing
- Branding
- Video Production
- Show more
- Location
- Richmond, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 8 Projects Listed
JetStyle is a full-scale digital-production company. For more than 15 years we have been developing software, creating products and services, and solving clients' business problems...
Top Services:
- VR/AR
- Product Design
- UI/UX Design
- Graphic Design
- Video Production
- Show more
- Location
- Krakow, Poland
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 36 Projects Listed
ORBIS Production is a leading multi-award-winning film, video, and photo production company in Italy with 15+ years of expertise. From commercials and fashion campaigns to corporate films and aerial cinematography, we deliver world-class productions across Europe...
Top Services:
- Video Production
- Advertising
- Creative Services
- Location
- Milan, Italy
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 10 Projects Listed
Social House distinguishes itself by centering on three core competencies: Strategy, Creative Content, and Paid Media. Beyond traditional social media and media buying, the company's approach transcends into cultural dialogue, creating strategies that are both inspiring and measurable...
Top Services:
- Content Marketing
- Social Media Marketing
- PPC
- Digital Marketing
- Media Buying
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 10 Projects Listed
We're a Tel Aviv-based video production studio specializing in Explainer, Product, Promo, Kickstarter, and Corporate videos with a sharp focus on tech marketing and English-speaking audiences...
Top Services:
- Video Production
- Location
- Giv'atayim, Israel
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 6 Projects Listed
Creative Media House is a results-driven creative agency in Dubai, delivering branding, digital marketing, event management, video production, and social media strategies that drive measurable growth. Trusted by global brands including Oracle, HP, FedEx, and Thomson Reuters...
Top Services:
- Advertising
- Social Media Marketing
- Branding
- eCommerce Development
- Digital Services
- Show more
- Location
- Dubai, United Arab Emirates
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 2 Projects Listed
Were a creative production partner for brands and agencies who believe the best stories are still human. We produce work across formats TV commercials, social-first content, branded films and photography in the UK and internationally. Were built to be agile, shaping the team and production around each...
Top Services:
- Video Production
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
We create high end video creative to help establish & grow brand awareness. We pride ourselves on our attention to detail & our high quality of work from pre-production to delivery...
Top Services:
- Video Production
- Location
- New York City, New York
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 2 Projects Listed
Epic films from the last frontier. We are Alaska's high-end, cinematic production company. We are story-tellers, adventurers, brand builders, creative strategists with a passion for creating high-end, cinematic content that drives sales.Whether it's a brand anthem film for a product launch or a...
Top Services:
- Video Production
- Location
- Palmer, Alaska
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 2 Projects Listed
We are ROCANI, a creative innovation studio for digital experiences across brand identity, websites, visuals and AR / XR for brands that want to be felt...
Top Services:
- Web Design
- VR/AR
- Web Development
- UI/UX Design
- Creative Services
- Show more
- Location
- Berlin, Germany
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 7 Projects Listed
For the past few years, the Otter Influence team has done nothing but eat, sleep, and breathe short-form video content on TikTok...
Top Services:
- Social Media Marketing
- Content Marketing
- Video Marketing
- Digital Marketing
- Advertising
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
The Unicorn
Award WinnerRecipient of a Best Design Award for outstanding work.The Unicorn Agency is a team of visual storytellers experts with a well-structured design approach. We are mainly focusing on complex projects for brand creation, product design, and full-cycle motion design. Working worldwide, showcasing thoughtful and methodical processes...
Top Services:
- Video Production
- Branding
- Logo Design
- Graphic Design
- Print Design
- Show more
- Location
- Kyiv, Ukraine
- Number of Employees
- Under 49
- Average Hourly Rate
- $45/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 9 Projects Listed
7 Hills Productions is a full service video production company based in Irvine and Los Angeles. We create purposeful brand videos, testimonials, healthcare videos, education videos, event coverage, product videos, and social content for companies across California and nationwide...
Top Services:
- Video Production
- Video Marketing
- Location
- Irvine, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 3 Projects Listed
We make strategy and creativity our lifestyle to generate profitability and sustainable brands...
Top Services:
- Branding
- Creative Services
- Logo Design
- Graphic Design
- Video Production
- Show more
- Location
- Buenos Aires, Argentina
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 15 Projects Listed
X2 is an award-winning creative engagement firm based in Hong Kong that was launched in 2011. We are the intersection of creative marketing solutions. For a variety of prestigious local and international clients, our key areas are creative strategy, experiential, o2o campaigns, content production, digital...
Top Services:
- Digital Marketing
- Package Design
- Print Design
- Video Production
- Public Relations
- Show more
- Location
- Hong Kong, Hong Kong
- Number of Employees
- Under 49
- Average Hourly Rate
- $500/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 8 Projects Listed
ThunderClap is a global conversion-focused B2B website design agency. We help businesses revamp their website into a sales and marketing asset that generates leads, helps you stand out in the market, accurately represents your product, and actually drives revenue...
Top Services:
- Web Design
- Web Development
- Branding
- CRO
- UI/UX Design
- Show more
- Location
- Bengaluru, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 8 Projects Listed
We believe anything can be animated, so we've dedicated our lives to creating unforgettable stop motion films, ads, music videos and docs...
Top Services:
- Video Production
- Advertising
- Location
- Montreal, Canada
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Bald is not just a branding strategy agency; it's a fearless force. Partnering with leading brands worldwide, we challenge the norms and inspire meaningful change. Our sharp strategy, creative brilliance, and marketing mastery make us the driving force behind brands that dare to go bald and shine...
Top Services:
- Graphic Design
- Video Production
- Branding
- Logo Design
- Show more
- Location
- Atlanta, Georgia
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 3 Projects Listed
At Jacob Tyler, we deliver creative experiences and marketing strategies that amplify your brands reach, breed customer loyalty and boost your bottom line. Founded in 2000 in San Diego, California, Jacob Tyler is a branding agency and digital marketing agency that helps clients with all of their creative and...
Top Services:
- Branding
- Package Design
- Video Production
- Design Services
- Digital Marketing
- Show more
- Location
- Del Mar, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 4 Projects Listed
BlueGreen Agency
Award WinnerRecipient of a Best Design Award for outstanding work.We craft culture-forming campaigns that turn consumers into fans, helping brands be creatively bold & boldly creative...
Top Services:
- Advertising
- Video Production
- Location
- New York City, New York
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
London social media agency driving growth through paid social and creative across TikTok, Meta and Google. Trusted by Apple, Just Eat, TaskRabbit, Thortful and Davines, supporting challenger brands and scale-ups...
Top Services:
- Social Media Marketing
- Content Marketing
- Digital Marketing
- Branding
- Creative Services
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 14 Projects Listed
We empower high-precision productsfrom sporting gear and functional accessories to consumer electronicsthrough end-to-end digital twin and advanced 3D CGI pipelines. We translate complex craftsmanship into compelling digital assets and immersive XR showcases, helping brands accelerate development cycles and...
Top Services:
- Product Design
- VR/AR
- Digital Marketing
- Web Design
- UI/UX Design
- Show more
- Location
- Taichung, Taiwan
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $10,000 - $25,000
We are a digital first creative boutique, active in quality design,advertising, branding, films and more...
Top Services:
- Video Production
- Creative Services
- Branding
- Digital Services
- UI/UX Design
- Show more
- Location
- Milan, Italy
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Adam Joseph Wells is a San Franciscobased photographer and filmmaker.Trained in architecture at the University of Michigan (13), Wells approaches visual storytelling with a problem-solving mindsetpursuing dynamic, harmonious compositions defined by crisp, guiding lines...
Top Services:
- Video Production
- Location
- San Francisco, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Martin is a freelance Director and Director of Photography (DP) focused on crafting high-quality content and compelling visual storytelling for FMCG brands...
Top Services:
- Video Production
- Location
- Düsseldorf, Germany
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
We help your brand stand out and reach its full potential, elevating its presence in a competitive digital landscape. With WHY CGIs captivating 3D expertise, your brand is positioned to transcend boundaries and deliver immersive, impactful experiences...
Top Services:
- Video Production
- Location
- Singapore, Singapore
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
By 2028, women are projected to control 75% of discretionary spending globally. Its never been more important for brands to capture her attention. We've been listening to and learning from female consumers for nearly two decades. AD&Co is a full-service creative agency and content studio specializing in...
Top Services:
- Graphic Design
- Creative Services
- Branding
- Design Services
- Package Design
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 9 Projects Listed
We're the execution and storytelling partner for Bold Brands and Global agencys. We help brands build world-class campaigns that are culturally sharp, visually bold, and COST-EFFECTIVE...
Top Services:
- Video Production
- Creative Services
- Video Marketing
- Advertising
- Branding
- Show more
- Location
- Burbank, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Founded in 2006, Satellite is a Chicago based design agency creating epic cinematic brands for: Hotel & Restaurant, Spirits & Beverage, Cannabis, Fashion, and Tech industries. Our clients are entrepreneurs with an unshakable faith that the world will be better off with their service, technology or product in...
Top Services:
- Branding
- Product Design
- Creative Services
- Video Production
- Graphic Design
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 7 Projects Listed
Alchemist Productions is a full-service film production company in Bangkok, Thailand committed to providing exceptional production services, one story at a time. We offer complete film production services in Thailand and globally for studios, brands, agencies, moms, dads, and friends...
Top Services:
- Video Production
- Location
- Bangkok, Thailand
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
We are a state-of-the-art team, ready to bring your boldest ideas to life, based on years of experience and a strong network in the Hungarian market, all in the most cost-effective way possible. We provide full service in all fields of visual content making. The people behind Loupe and our drive and passion...
Top Services:
- Video Production
- Location
- Budapest, Hungary
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $10,000 - $25,000
RGVision Media is your full-service marketing partner, offering video production, social media, branding, U/X U/I web design, SEO, and media buying. Our creative team delivers tailored strategies to boost awareness, drive engagement, and help your business grow...
Top Services:
- Video Production
- Logo Design
- Branding
- Graphic Design
- Web Design
- Show more
- Location
- Mission, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
We create UGC for brands according to real-time trends and help them meet engaged audiences using data-driven technology...
Top Services:
- Digital Services
- Video Production
- Graphic Design
- Creative Services
- CRO
- Show more
- Location
- Ra'anana, Israel
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
We are a video production based out of West Palm Beach, Florida. We help brands, Businesses, Etc create Effective & High Quality Videos to help increase Brand Growth. We love to work with companies that take priority in keeping consistency and high quality videos or photos. VG Creations is here to help you...
Top Services:
- Video Production
- Video Marketing
- Social Media Marketing
- Creative Services
- Branding
- Show more
- Location
- West Palm Beach, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 3 Projects Listed
Your Visual Powerhouse. We specialize in end-to-end photo, video and CGI production, transforming ideas into digital outcomes to elevate the connection between your brand and its users...
Top Services:
- Branding
- Video Production
- Digital Marketing
- Web Design
- Content Marketing
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 6 Projects Listed
We produce editorial photography, commercials, documentaries, short films, corporate films, and social media. Our headquarters are located in scenic Lakeway, Texas; if you're in Austin, be sure to stop by! We offer a variety of services, such as social media posts, corporate films, features, documentaries...
Top Services:
- Video Production
- Creative Services
- Location
- Austin, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $315/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Most agencies play it safe. Nexaris plays it forward. We sit at the intersection of strategy, creativity, and culture, building brands, campaigns, and content engineered to get noticed, and results. If it's predictable, it's not us. We specialize in brand development, creative direction, content creation, and...
Top Services:
- Digital Marketing
- Digital Strategy
- Creative Services
- Digital Services
- Social Media Marketing
- Show more
- Location
- Houston, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 8 Projects Listed
Dubai Prod is a PR and digital marketing agency in Dubai working with brands across the UAE and wider MENA region. We handle media relations and press placement, social media, video and CGI production, SEO, web development and brand identity with the writing, filming and strategy done in-house rather than...
Top Services:
- Digital Services
- Video Production
- Public Relations
- Branding
- Web Design
- Show more
- Location
- Dubai, United Arab Emirates
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
We transform market challenges into brand and revenue opportunities, driving meaningful change in our clients' businesses through strategy, brand development, creativity and storytelling...
Top Services:
- Graphic Design
- Branding
- Creative Services
- Video Production
- Design Services
- Show more
- Location
- Celebration, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $10,000 - $25,000
Mh Technologies Builds high-performance mobile apps and web solutions using React, Php, Node, Flutter, React Native and native IOS/Android. Based in Westchester, PA. we`ve delivered 50+ Apps for startups and enterprises across the USA, Canada and UK in 10+ years, on time, on budget clean and scalable code...
Top Services:
- Digital Services
- Video Production
- Design Services
- Web Design
- Web Development
- Show more
- Location
- West Chester, Pennsylvania
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $80/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 3 Projects Listed
Teschner Group is a strategic branding and digital agency specializing in end-to-end branding, web design, and custom development. We deliver high-impact brand strategy, visual identity, and UX/UI design, creating scalable digital platforms and brand ecosystems for enterprise clients. Our expertise includes...
Top Services:
- Web Design
- Branding
- UI/UX Design
- Logo Design
- Web Development
- Show more
- Location
- Ostrava, Czech Republic
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 8 Projects Listed
We're always thinking. It's what we do. We are a branding agency. Working for Fortune 500 companies to Startups. We work hard. We have fun...
Top Services:
- Branding
- Package Design
- Video Production
- Graphic Design
- Web Design
- Show more
- Location
- Richmond, Virginia
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 5 Projects Listed
Advertising agency with 8 years of experience - working with both small businesses and large corporations...
Top Services:
- Video Production
- Branding
- Graphic Design
- Digital Marketing
- Show more
- Location
- Austin, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
Video Production Specializations
Services Related to Video Production
Popular Services
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
4.8
4.8Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
Frequently Asked Questions About Video Production Companies
What are the typical video production services?
Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages:
- Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed.
- Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule.
- Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels.
Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media.
What type of video should your business invest in?
The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels.
Here are the most common types of videos:
- Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.
- Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube).
- Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements.
- Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media.
Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%).
In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%).
How long should your video be?
The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement:
| Goal | Ideal Length | Example |
| Brand awareness and social media engagement | <1 minute | Promotional videos, product teasers, and brand videos |
| Educational videos | 1-5 minutes | Explainer videos and product demos |
| Training videos | 30+ minutes | Webinars and online courses |
Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).
For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.
What is the difference between 4K and 1080p?
The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display:
- 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
- 4K (UHD): 3840 x 2160 (8.3 million pixels)
Here is a breakdown to guide your decision-making process:
| 1080p (Full HD) | 4K (Ultra HD) | |
| Advantages |
|
|
| Disadvantages |
|
|
| Best for |
|
|
How can you measure the success of your video?
To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks:
Brand awareness and reach
- Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad.
- View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail
- Play rate: 40%-60% for landing page videos
Lead capture
- Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos
- Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos
- Click-through rate: 2%-3%
- Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B
Attribution, ROI, and Optimization
- ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads
- Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B
- Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce
Latest Trends Related to Video Production
Video Production
Are AI Video Agents Worth It? I Tested 5 Tools for Avatars & AI-Generated Videos
7,801
