Searching for a credible B2B PPC agency to drive high-quality leads and conversions to your business? Browse our list of top B2B PPC companies, verified via a range of services, awards and recognitions, portfolios, industry reputation, pricing, and client reviews. Use our filters to refine your search by location, pricing, team size, and other criteria.
We have compiled this list of top 10 B2B PPC agencies after analysing the case studies, services, pricing, and team expertise of over 1,000 companies. Explore each agency’s specialization and success stories to commence your search.
The Number 1 B2B PPC Agency as Selected by DesignRush Is...
Directive
- Best for: Overall
- Average hourly rate: $250
- Minimum budget: $1,000-$10,000
- Founded: 2014
- Size: 100-429
- Location: Irvine, CA
- Notable clients: Congruity360, Zoominfo, Sendoso, Chili Piper, New Relic
Directive is a B2B PPC agency specializing in high-performance paid media strategies that drive qualified traffic and revenue. The company uses deep audience targeting, total addressable market (TAM) modeling, data-backed ad spend allocation, and continuous optimization to maximize pipeline growth. Through its expertise in paid search, account-based marketing (ABM), and retargeting tactics, it helps businesses reduce ad spend waste and capture high-intent buyers. Directive invests $2.2 million annually in research and development, testing all marketing tactics before endorsing them to clients.
Directive Success Story
- Challenge: Software company Congruity360 struggled to maintain a steady pipeline from organic traffic alone, as its website had low conversion rates. It needed a comprehensive strategy to grow leads and meet its goal of 150 booked meetings within one business year.
- Solution: Directive revamped Congruity360's site architecture for better conversion and launched paid media campaigns, including LinkedIn Conversation Ads. The B2B PPC company expanded the site’s resource center with JTBD (Jobs to Be Done)-targeted content and used specific personas for both organic and paid campaigns.
- Results: The paid strategy and specialized content led to a 50% increase in organic leads year-over-year (YoY), an 83% reduction in cost per sales qualified lead (SQL), and a 75% increase in SQLs. The campaigns also exceeded the original lead generation goals by nearly 500%.
Check Out Directive Agency Profile
TripleDart
- Best for: SaaS PPC
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2020
- Size: 50-99
- Location: Plano, TX
- Notable clients: ImageKit, Happysales, Avoma Product, Zapro, CleverTap
B2B PPC agency TripleDart caters primarily to SaaS companies, helping them drive pipeline growth and maximize ROI. Its suite of services includes paid search, pad social, ad creative, landing pages optimization, conversion tracking and reporting, competitor analysis, and campaign strategy and management. The agency has a proven track record of delivering 3x revenue for every dollar spent on ads and generating over 100,000 SQLs for SaaS clients. Its team of 50+ paid media specialists and marketing experts uses tested playbooks to optimize and scale campaigns effectively, with their specialty extending to Google, LinkedIn, and Meta ads.
TripleDart Success Story
- Challenge: Media asset management company ImageKit struggled with high customer acquisition costs, with its cost per SQL (CPSQL) standing at $1,500, which the company sought to reduce. It also faced low conversion rates due to poor quality leads and outdated account structures that were driving up costs and limiting campaign effectiveness.
- Solution: Improving the client's CPSQL, SAL (sales accepted lead), and MQL (marketing qualified leads) was central to TripleDart's strategy, with priority on account hygiene, addressing structural issues, and optimizing ad spend. The B2B PPC agency also expanded ImageKit’s focus to new customer categories and refined lead quality by targeting higher-value prospects while minimizing wasted spend on irrelevant leads.
- Results: ImageKit successfully reduced its CPSQL from $1,500 to $900. The client’s SAL also saw a 40% improvement as more high-quality leads entered the sales pipeline. The campaign also generated 20 new MQLs through the category expansion.
Check Out TripleDart Agency Profile
NinjaPromo
- Best for: Conversion rate optimization (CRO)
- Average hourly rate: $25
- Minimum budget: $1,000-$10,000
- Founded: 2017
- Size: 100-249
- Location: New York City, NY
- Notable clients: DiscoverMarket, Intellectsoft, Debay, IQONIQ, Stockmusic
NinjaPromo helps businesses amplify their reach and boost ROI through expertly managed pay-per-click campaigns. Specializing in a B2B PPC, its portfolio covers keyword research, campaign management, search and social advertising, display advertising, and content creation. With a focus on targeting qualified leads and optimizing ad spend, NinjaPromo uses multiple platforms like Google, LinkedIn, and Facebook to capture leads and drive conversions. Its team ensures every campaign is finely tuned to maximize return on ad spend (ROAS) and achieve set objectives.
NinjaPromo Success Story
- Challenge: Insurtech company DiscoverMarket needed to improve lead generation and conversion rates across its hospitality segment. The company tasked NinjaPromo with creating a new landing page, PPC campaign, and CRO strategies to boost conversions from online ads.
- Solution: NinjaPromo developed a comprehensive strategy covering PPC campaign management, landing page design, and CRO techniques. The team used Google and LinkedIn ads to target key stakeholders in the hospitality industry. The landing page was also enriched with clear calls-to-action and trust-building elements like customer stories and service benefits.
- Results: The PPC campaign resulted in 1,226 clicks and 41 conversions, with a cost per click of $1.33. The landing page saw a 3.34% conversion, while the CRO adjustments led to a 12% conversion rate on the “Request a Demo” form. Mobile traffic conversions also improved by 18%.
Check Out NinjaPromo Agency Profile
Hey Digital
- Best for: Campaign restructuring
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2018
- Size: Under 49
- Location: Tallinn, Estonia
- Notable clients: Lokalise, hotjar, Pitch, Writesonic, Pixelz
Hey Digital aims to drive pipeline growth and maximize monthly recurring revenue (MRR) for SaaS companies. Empowered by a team of seasoned PPC experts, it delivers high-converting paid search and social campaigns across multiple platforms, including Google, Bing, LinkedIn, and Facebook, ensuring targeted reach and optimized ad spend. To amplify the campaign’s impact, Hey Digital conducts A/B testing and targets new audience segments to generate qualified traffic. The agency has collaborated with over 120 clients from different verticals, helping them drive higher ROAS.
Hey Digital Success Story
- Challenge: Lokalise, a cloud-based localization business, struggled to increase trial signups through paid media despite leveraging Google ads and organic channels. The company sought a PPC partner to scale its paid campaigns, aiming to grow trial conversions and keep a low cost per trial.
- Solution: Hey Digital revamped Lokalise's PPC strategy using custom ad creatives, manual bid management, and campaign restructuring. The B2B PPC agency deployed targeted bidding strategies on Google Ads, restructured existing Facebook Ads for higher trial conversions, and capitalized on Bing's lower CPC for cost-effective reach. It also implemented a negative keyword strategy and conversion tracking fixes to boost overall performance.
- Results: The consolidated efforts led to a 250% growth in trial signups. Google trials grew by 229%, and Facebook and Bing cost per acquisition (CPA) decreased by 90% and 21%, respectively, with trial volume registering a considerable surge on all platforms.
Check Out Hey Digital Agency Profile
Clarity Performance
- Best for: Paid search ads
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2019
- Size: Under 49
- Location: London, United Kingdom
- Notable clients: Kadence International, Open Banking, ENABLIT, Exasol, Telefonica
Clarity Performance focuses on paid search, social, and display campaigns, using platforms like Google Ads and LinkedIn for targeted lead generation. With a strong emphasis on quality over quantity, the agency aligns its strategies with buyer intent and account-based marketing (ABM) campaigns. For greater visibility, it grants each client access to a dedicated dashboard for viewing real-time data insights data from Google Analytics, Search Console, Google Ads, and other marketing automation tools.
Clarity Performance Success Story
- Challenge: Kadence International struggled with low search engine rankings and limited lead generation. Despite its strong industry presence, its website wasn’t attracting enough traffic, and the user experience (UX) was not optimized for conversions.
- Solution: After a thorough research and data analysis, Clarity Performance devised targeted paid and SEO strategies to capture qualified leads. The company launched paid search and social ads, made UX improvements, and implemented on-page and technical SEO tactics to enhance lead qualification and website performance.
- Results: The integrated strategy drove a 2,209% increase in search rankings and a 775% increase in lead generation. Meanwhile, improvements to the website's UX, combined with the SEO and PPC strategies, contributed to over £1.5 million in the client's sales pipeline.
Check Out Clarity Performance Agency Profile
Konstruct Digital
- Best for: Keyword research
- Average hourly rate: $149
- Minimum budget: $1,000-$10,000
- Founded: 2012
- Size: Under 49
- Location: Calgary, Canada
- Notable clients: OpsGuru, Bow River Hearing, InterClean, Bright Wire, Carbon60
Konstruct Digital is on a mission to help businesses generate qualified leads while maximizing return on ad spend (ROAS). The B2B PPC agency provides expertise in complex B2B sales cycles and increasing qualified lead volumes, with a focus on paid search, social media, and display advertising. Its team uses in-depth keyword research, advanced targeting, and ROAS-centered optimization tactics to improve conversion rates and drive high-quality traffic.
Konstruct Digital Success Story
- Challenge: Cloud consulting company OpsGuru was ambitious to become a dominant player in its highly competitive niche. The company's key objective was to find a team that understands its technical services and can devise paid campaigns to make it agile enough to compete against major competitors like AWS and Google Cloud.
- Solution: Konstruct Digital’s efforts were centered on optimizing Google Ads campaigns by refining keyword targeting, improving ad copy, and adjusting campaign settings to maximize return on ad spend. The PPC tactics were intended to ensure OpsGuru’s budget was directed toward the most lucrative opportunities while avoiding outdated or irrelevant search terms.
- Results: Konstruct Digital’s strategies led to a 219% rise in form submissions, a 1,113% increase in website discoverability on Google, and a 21.45% decrease in cost per click (CPC) for Google Ads. Notably, OpsGuru acquired more than 1,900 new LinkedIn followers within one year.
Check Out Konstruct Digital Agency Profile
Go Fish Digital
- Best for: Competitor analysis
- Average hourly rate: Inquire
- Minimum budget: $1,000-$10,000
- Founded: 2005
- Size: 50-99
- Location: Raleigh, NC
- Notable clients: Harris Insights and Analytics, Marriott, The New York Times, Airbnb, Adobe
Go Fish Digital is a B2B PPC agency offering expertise in Google Ads, Bing Ads, Performance Max, eCommerce display advertising, and paid social strategies. Its portfolio extends to PPC ad design and landing page development services intended to maximize visibility, conversions, and ROI. The company combines in-depth market research, competitive analysis, and retargeting to create effective, data-driven campaigns that maximize ROAS.
Go Fish Digital Success Story
- Challenge: Harris Insights and Analytics wanted to increase brand awareness and stimulate warm lead generation. The company competed in a highly saturated market, so boosting its visibility was the biggest challenge.
- Solution: Go Fish Digital devised an SEM strategy focused on data-driven research, competitor analysis, and market trends. Using a test-spend approach, the agency maximized the budget efficiency and identified the highest-performing channels. Go Fish Digital continuously refined campaigns, focusing on Google Ads and other key PPC platforms to drive maximum ROI.
- Results: The strategy delivered a 100% ROI within the first 60 days. Over the next six months, the client achieved a 260% return on ad spend (ROAS), generated $220,000 in revenue, and tripled its conversion rates.
Check Out Go Fish Digital Agency Profile
Netrocket
- Best for: Google ads
- Average hourly rate: Inquire
- Minimum budget: $1,000-$10,000
- Founded: 2011
- Size: Under 49
- Location: Miami, FL
- Notable clients: MyFlyRight, Rare Carat, Nebeus, Maison 21G, 4over4
B2B PPC agency Netrocket helps businesses attract high-quality leads through Google Ads, strategic keyword targeting, and audience segmentation. Its flagship PPC portfolio extends to A/B testing, geotargeting, and real-time campaign adjustments. The team monitors campaigns in real-time, making strategic adjustments to ensure optimal performance and maximize profitability.
Netrocket Success Story
- Challenge: A business expansion services company in Ukraine tried running Google Ads campaigns, but within two months, it generated only 63 conversions at a high cost per lead. The ad performance was further affected by the high industry competition and a lack of proper keyword targeting.
- Solution: To increase the client's leads while reducing acquisition costs, Netrocket launched highly targeted search campaigns and implemented a nuanced bidding strategy. The company optimized ads with precision targeting, responsive formats, and competitive campaigns while rigorously testing landing pages with different lead magnets. It also deployed Smart Campaigns to maximize cost efficiency.
- Results: The campaigns achieved significant results — conversions increased 5.5 times, generating 348 leads in just two months. The cost per conversion dropped from 545 UAH to 167 UAH, more than doubling the client’s budget efficiency.
Check Out Netrocket Agency Profile
Advant Technology
- Best for: Geotargeting campaigns
- Average hourly rate: $149
- Minimum budget: $1,000-$10,000
- Founded: 2014
- Size: Under 49
- Location: High Wycombe, UK
- Notable clients: Chelsea Football Club, Canon, NTT Data, Henkely, Kartago.hu
Advant Technology is a global B2B PPC agency focused on demand generation for tech companies. Using a data-driven, audience-first approach, it excels at precision targeting and advanced bidding strategies. Its expert team uses real-time analytics to optimize Google Ads, programmatic displays, video, and social advertising campaigns. The agency has managed over 364 campaigns for clients in 61 countries.
Advant Technology Success Story
- Challenge: Chelsea Football Club (Chelsea FC) faced a slowdown in sales for its corporate hospitality packages, which offer exclusive matchday experiences. The club previously relied on outdoor advertising to promote the packages, but as the approach was underperforming, it sought a cost-effective solution to reach B2B clients and maximize the advertising budget.
- Solution: Advant Technology implemented a B2B lead generation strategy using display banners. The agency focused on geo-location and IP address database targeting to reach the relevant audience. In the retargeting phase, the B2B PPC company focused on visitors who had interacted with Chelsea’s website but had not converted yet.
- Results: The campaign recorded over 1.1 million impressions, with a click-through rate of 0.17%, surpassing the industry standard of 0.1%. The conversion rate also exceeded expectations, delivering 150% above forecast.
Check Out Advant Technology Agency Profile
Powered by Search
- Best for: LinkedIn ads
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2009
- Size: Under 49
- Location: Toronto, Canada
- Notable clients: ThreatX, TouchBistro, vmware, FORTRA, Varonis
Powered by Search propels SaaS businesses’ MRR through data-driven, results-focused strategies. The agency uses an omnichannel approach, spanning paid media campaigns across Google, LinkedIn, and Facebook to capture leads and drive conversions. Powered by Search’s core philosophy revolves around reducing inefficiencies in ad spend while maximizing ROI. Its methodology promises tangible results in 90 days or less, with clear forecasting and scalable strategies that ensure predictable revenue growth.
Powered by Search Success Story
- Challenge: ThreatX, a cybersecurity SaaS company, struggled to scale inbound leads from paid media and generate reliable opportunities, making it tough to justify its marketing spend. The company's existing strategies proved non-lucrative, yielding only 1-2 inbound demo requests per month.
- Solution: Using the Predictable Growth Model, Powered by Search implemented a data-driven, omnichannel marketing system focused on paid and organic search to stimulate inbound demo requests. The B2B PPC company launched Google Search and LinkedIn ads. It also optimized the user journey with tailored content and SEO.
- Results: ThreatX saw a 1200% increase in paid media opportunities and a 44x growth in SQL volume, creating a predictable, scalable pipeline that contributed to considerable revenue growth.
Check Out Powered by Search Agency Profile
How We Picked the Best B2B PPC Companies
To pick the best B2B PPC companies, we conducted extensive research and evaluated hundreds of agencies. Here are the criteria we used to rank them:
- Reviews: High ratings and positive feedback from past clients, showcasing reliability and campaign effectiveness
- Proven results: A diverse portfolio demonstrating successful B2B PPC campaigns across different industries and business models
- Industry recognition: Awards, media mentions, and accolades highlighting their expertise
- Expert team: Skilled professionals with deep expertise in paid search, conversion optimization, and B2B lead generation
- Top services: Core offerings and areas of focus
- B2B PPC expertise: Proficiency in PPC management, retargeting, account-based marketing (ABM), and other performance-driven strategies
To learn more about our comprehensive selection process, visit the DesignRush Agency Ranking Methodology page.
10 Most Popular B2B PPC Agencies Compared
| Agency name | Location | Hourly rate | Size | Best for |
| Directive | Irvine, CA | $250 | 100-249 | Overall |
| TripleDart | Plano, TX | Inquire | 50-99 | SaaS PPC |
| NinjaPromo | New York City, NY | $25 | 100-249 | Conversion rate optimization (CRO) |
| Hey Digital | Tallinn, Estonia | Inquire | Under 49 | Campaign restructuring |
| Clarity Performance | London, United Kingdom | Inquire | Under 49 | Paid search ads |
| Konstruct Digital | Calgary, Canada | $149 | Under 49 | Keyword research |
| Go Fish Digital | Raleigh, NC | Inquire | 50-99 | Competitor analysis |
| Netrocket | Miami, FL | Inquire | Under 49 | Google Ads |
| Advant Technology | High Wycombe, United Kingdom | $149 | Under 49 | Geotargeting campaigns |
| Powered by Search | Toronto, Canada | Inquire | Under 49 | LinkedIn ads |
Best B2B PPC Companies
1,609 Companies - Rankings updated: April 02, 2026
Every PPC agency featured on DesignRush is evaluated for campaign expertise, industry experience, performance quality, and verified client feedback. Some featured placements may be paid.
A Complete IT Infrastructure and Software Solution Under One Roof
Euro Digital Technologies LLC proudly represents a Complete IT Infrastructure and Software Solutions Under One Roof, with a state of art Infrastructure and Technical Expertise in the field of Information Technology. Euro Digital has emphasized on performance, high quality as per globe standards. [... view Euro Digital Technologies profile ]- Location
- Abu Dhabi, United Arab Emirates
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Catalyzing Innovation and Smart Digital Solutions.
Apptalyst is a software development and digital marketing company. Our team is as wise as tree full of owls and we take great pride in proving our mettle in the services we offer. We strive to serve individuals, small businesses and corporations alike. [... view Apptalyst profile ]- Location
- Great Falls, Virginia
- Number of Employees
- Under 49
- Average Hourly Rate
- $35/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
Content Is King, We Make The Moves.
At #Knights, we exemplify the strategic strength and essential role of the knight in the chess game of business competition. We empower companies to navigate and outmaneuver their competitors with precision and expertise. [... view #Knights profile ]- Location
- Casablanca, Morocco
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
We believe in what you do is our premise.
Design of Manageable Web Pages and development of Online Stores with Integration to Payment Gateway. [... view Radar Del Marketing Digital profile ]- Location
- Bogota, Colombia
- Number of Employees
- Under 49
- Portfolios Count
- 1 Project Listed
Where We Put You On Blast!
We handle/manage your social media marketing. We produce qualified leads looking for what you offer. We tell your story and we engage with your audience. [... view Be U Marketing, LLC profile ]- Location
- Pooler, Georgia
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
We move companies into the future.
We implement comprehensive solutions for clients worldwide with the goal of boosting businesses, positioning brands, and increasing sales. [... see all Perinola reviews ]- Location
- Guatemala City, Guatemala
- Number of Employees
- Under 49
WordPress Developer & SEO Expert
VM Project offers expert WordPress services from a skilled professional based in Russia. With a focus on web development and design, I specialize in creating, customizing, and optimizing WordPress websites to suit your business needs, ensuring high-quality, efficient, and user-friendly solutions that drive [... view VM Project profile ]- Location
- Tver, Russia
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
Cropsly for unmatched IT services that elevate your business
Cropsly is an innovative IT company specializing in mobile and web services. Our expertise has driven successful collaborations on major projects, particularly in Denmark and Germany, where we have contributed to notable work such as Drive One, Trafik Alarm, ParkOne, LocoNav and much more. We pride ourselves [... see all Cropsly Solutions Private Limited reviews ]- Location
- Zirakpur, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 9 Projects Listed
Marketing Company That Drive Results.
Digital Insides is a top-awarded digital marketing company offering full-suite services to boost your online presence and maximize your business revenue. Since being in operation in 2010, we have leveraged social media marketing, email marketing, PPC marketing, search engine optimization, web development [... see all Digital Insides reviews ]- Location
- Seattle, Washington
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $50/hr
Out Market Everyone
Media Shop Collective is a strategy-first marketing agency offering full-service support, including marketing strategy, content, digital ads, social media, and expert web design. Our web design services create visually stunning, user-friendly, and responsive websites tailored to your brand's unique needs. We [... view Media Shop Collective profile ]- Location
- St. Albert, Canada
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Growth isn't for everyone. We partner with brands that refuse to blend in.
Projectsity aims to provide affordable marketing and branding solutions with complete satisfaction and security, making lives while ensuring safe business operations and maximum profits & ROIs. [... view Projectsity profile ]- Location
- Brampton, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $15/hr
- Portfolios Count
- 5 Projects Listed
Marketing Done Right.
Sly Nerds is a Las Vegas-based company that specializes in website design and video production services. Our team of experienced professionals combines cutting-edge technology with creative innovation to deliver high-quality web design and video production solutions that cater to the unique needs of our [... view Sly Nerds, LLC profile ]- Location
- Las Vegas, Nevada
- Number of Employees
- Under 49
- Average Hourly Rate
- $90/hr
- Portfolios Count
- 1 Project Listed
Grow Your Business with Our Web Development, Influencer Marketing & SEO Services
We are web designers, web developers and digital marketing experts. Our work scales from local to global, we are creating digital experiences for every business. We strive for things that have a positive impact on the world. [... view One Pixel Media profile ]- Location
- Ho Chi Minh, Vietnam
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 7 Projects Listed
B2B SaaS Marketing Agency
Grow Pipeline and Revenue with a Dedicated Outsourced Demand Marketing Team [... view Riverbed Marketing profile ]- Location
- Vancouver, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
Better Leads. Bigger Pipeline.
Obility provides individualized B2B internet marketing solutions that work. Obility specializes in large-scale SEO efforts, lead generation pay-per-click management, and site-wide conversion rate optimization. [... view Obility profile ]- Location
- Portland, Oregon
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
Personalized Social Media Services
We offer personalized social media services that provide clients with effective thought leadership and sales content to increase brand awareness and boost sales. [... view One Part Social profile ]- Location
- Medford, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- Under $1,000
From Leads Into Successful Deals
Let 6Minded take your brand to the next level. Our innovative marketing strategies can help you hit business targets, whether it's for launching a new product campaign or for ongoing support.We give you access to an in-house team of professionals who are passionate about uncovering your unique inbound [... view 6Minded profile ]- Location
- Krakow, Poland
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
Get Ahead with Data-Driven Media Solutions.
We help brands and agencies make a lasting impact with comprehensive global campaigns that span native, display, video, CTV and audio advertising as well as user acquisition initiatives. [... view Advant Technology profile ]- Location
- High Wycombe, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Winning Strategies. Flawless Execution.
At ProperExpression, our seasoned marketing team combines corporate muscle with omnichannel finesse to help B2B and B2C brands reach the next level. Our full stack services cover every aspect of a user's journey: from initial introduction right through purchase conversion - no job is too big or small! What do [... view ProperExpression profile ]- Location
- Rockville, Maryland
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Best Website Designers in Uganda with Digital Marketing & SEO That Drives
Trophy Developers we are the only website designing company in Uganda with SEO, mobile app development, web hosting, and digital marketing services that drive results.We are a trusted by well-known brands worldwide and maintains standards known to the web developers community across the globe to help every [... view Trophy Developers profile ]- Location
- Kampala, Uganda
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
Generating leads and driving sales for B2B companies with long sales cycle
Ironpaper® is a premier B2B digital marketing agency committed to helping our clients succeed. Our mission is to drive business growth by unifying your marketing and sales journeys, resulting in an exceptional buyer experience. Trust Ironpaper® to drive outstanding growth for your business. [... view Ironpaper® profile ]- Location
- New York City, New York
- Number of Employees
- 50 - 99
High-Performance B2B Digital Marketing
We're a small, powerful B2B digital marketing agency that focuses on the quality of execution. We use proven playbooks and ensure we follow them to the highest possible standards leading to better results and greater efficiency. [... view Team4 profile ]- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
High ROI Content Marketing Marketing Agency for B2B Companies.
We Facilitate Trade between Buyers and Sellers. B2B Content Marketing with a High ROI. Lead generation and acquiring new clients. [... view Acumen Studio profile ]- Location
- St. Louis, Missouri
- Number of Employees
- Under 49
The B2B SaaS Marketing Agency
Get the pipeline growth you deserve with holistic demand generation trusted by 100+ B2B tech companies.Your marketing is in good hands with our team who works on brands like. [... view Powered By Search profile ]- Location
- Toronto, Canada
- Number of Employees
- Under 49
We Build Your Brand.
GOAT 31 is a full-service marketing and advertising agency with over 5 years of experience, specializing in marketing strategy, advertising, web development, graphic design, and video production. We help brands grow with bold creative and data-driven solutions. [... view Goat31 profile ]- Location
- London, United Kingdom
- Number of Employees
- Under 49
B2B Digital Marketing Agency for Technology Companies
Were the B2B digital marketing agency specialising in SEO & PPC based in London, delivering results for leading B2B technology, software & SaaS businesses. [... view Clarity Performance profile ]- Location
- London, United Kingdom
- Number of Employees
- Under 49
B2B SaaS Performance Marketing for Startups of all Sizes
Month-to-month contracts, lightning fast execution, a friendly team and the best results youve ever had from your paid ads. [... view SaaS Hero profile ]- Location
- Wilmington, North Carolina
- Number of Employees
- Under 49
We Help Brands Grow In Times of Disruption
Growth Marketing agency for SaaS, Mobile apps, DTC & Lead-Gen. We specialize in Paid Search, Paid Social and CRO. [... view Conveyor profile ]- Location
- New York City, New York
- Number of Employees
- Under 49
Sales-Driven & Cost Effective Amazon Sponsored Campaign Management
We are all about digital marketing. We are passionate about turning Sponsored Campaigns and Websites into profitable businesses. [... view AMZing PPC profile ]- Location
- New York City, New York
- Number of Employees
- Under 49
Drive sales pipeline and revenue for your B2B SaaS
We grow SaaS & B2B Tech companies with paid advertising and CRO PPC, paid social and landing page design specialists. [... view Hey Digital profile ]- Location
- Tallinn, Estonia
- Number of Employees
- Under 49
Let's build your online store with Magento and experience the true e-Evolution in eCommerce.
Neosolax, the leading ecommerce website design and development company in Australia, brings over 15 years of expertise in Adobe Commerce, Magento Open Source, Shopify and WooCommerce. [... view Neosolax Pty Ltd profile ]- Location
- Melbourne, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- $10,000 - $25,000
Creating Top-Tier Content In Record Time
XOD is a dynamic creative group based in Ljubljana, specializing in media production and marketing. We excel in crafting engaging content and developing smart strategies that help brands connect with their audiences effectively. From video production to social media analysis, our versatile team deli [... view XOD Agency profile ]- Location
- Ljubljana, Slovenia
- Number of Employees
- Under 49
- Average Hourly Rate
- $10/hr
- Minimal Budget
- Under $1,000
We Design Websites That Turn Clicks Into Clients
Nimbus Media isn't your average Webflow agency. Since 2019, we've been obsessed with one thing: shipping websites to make people say "Wow." We deliver slick, high-performance sites that don't just look good- they convert. No fluff, no filler-just results. [... view Nimbus Media profile ]- Location
- Houston, Texas
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
An Exclusive Approach To Driving Your Daily Leads.
We specialize in custom and unique solutions that drive high quality leads and real business results. With our market exclusivity and one-on-one client consulting, we are the partner you're looking for to provide the most comprehensive marketing solutions for your business. [... view Direct Clicks Inc. profile ]- Location
- Woodbury, Minnesota
- Number of Employees
- Under 49
Full-Stack Crypto & Blockchain Marketing Agency.
We specialize in innovative marketing strategies for promoting crypto and blockchain projects. With unique marketing tactics, our digital marketing agency helps your crypto and blockchain brand maximize reach. [... view Blockchain Marketing Ninja profile ]- Location
- Dubai, United Arab Emirates
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
Unlock Brazilian influencers for your campaigns with this free tool!
INFLUJOBS is a tool for discovering Brazilian digital creators and an influencer marketing agency. Our mission is to contribute to the market by providing visibility and making it easier to discover small and medium-sized content creators and their agents, enabling them to generate business and boost the [... view Influjobs profile ]- Location
- Sao Paulo, Brazil
- Number of Employees
- Under 49
- Average Hourly Rate
- $49/hr
- Minimal Budget
- $1,000 - $10,000
Complexity Is No Match For Creativity.
Your business can't afford to wait for results. You need a marketing partner with the chops and moxie to chase them down. We're ready when you are. We illuminate the solution your competition never saw coming. As your partner, we have robust and adaptable paths to success with well-grounded, ready-to-grow [... view Creative Media Development, Inc. profile ]- Location
- Portland, Oregon
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
Comprehensive WordPress Website Solutions.
Masthead Technology specializes in custom WordPress website development, dedicated website maintenance and support, technical third-party integrations, eCommerce development, and white label website services for agencies. [... view Masthead Technology, LLC profile ]- Location
- Boston, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $1,000 - $10,000
Elevating business profiles and personal stories.
Allora Media empowers small businesses by capturing authentic, real-time content of their teams and services in action. We handle everythingfrom on-site filming and professional editing to curating and scheduling posts across multiple platforms. Our streamlined approach allows businesses to focus on what they [... view Allora Media LLC profile ]- Location
- Southington, Connecticut
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
Making Creativity a Science: Helping Innovators Build Trusted Brands.
The Borenstein Group is the Go-To strategic digital marketing agency based in Washington, DC, specializing in branding, web design, digital strategy, public relations, and content marketing. With over 30 years of experience, the agency serves clients in technology, professional services, government [... view The Borenstein Group, Inc. profile ]- Location
- McLean, Virginia
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
We turn our knowledge into effective collaborations.
Generis is a team of 19 specialists from various fields: design, marketing, copywriting, project management, and PR. We are different. Our knowledge is diverse. We have worked in creative bureaus, cryptocurrency projects, as well as traditional and virtual businesses. [... view Generis profile ]- Location
- Porto Salvo, Portugal
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
Get a website that helps you grow.
Woland Web, based in Charlotte, NC and founded in 2005, is dedicated to creating exceptional, custom websites that are visually engaging, fast, secure, and optimized for search engines. We offer high-end web design and development, along with secure hosting and efficient maintenance services. [... view Woland Web profile ]- Location
- Charlotte, North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Total Internet Marketing Solution
At Cazbah, our passion is helping small companies succeed in the face of what sometimes seems like insurmountable odds. There is a tremendous need to support these small businesses, which are doubly challenged when it comes to using the Internet to generate more, better-qualified leads and sales. [... view Cazbah profile ]- Location
- Farmington, New York
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
The Premier AI-Driven B2B Affiliate Marketing Consultancy.
Jolly Consulting AI is the premier B2B affiliate consultancy for SaaS. We reject "coupon code" marketing. Instead, we use proprietary AI agents and predictive LTV modeling to build high-performance partner ecosystems. Led by the team that scaled ClickUp's program to 8-figures in annual commissions, we recruit [... view Jolly Consulting profile ]- Location
- Austin, Texas
- Number of Employees
- Under 49
Marketing & Web Development Agency in US & Canada.
O2 Media LLC offers comprehensive digital marketing solutions in New York, USA, including graphic design (logo, UI/UX, marketing), digital marketing (PPC, email, social media), development (mobile app, web, CRM), and New York SEO services (local, e-commerce, GMB optimization). Their focus is on elevating [... view O2 Media LLC profile ]- Location
- New York City, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $45/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
Digital Marketing Services Designed to Create the Digital Blueprint for Your Business.
From stunning web design to cutting-edge marketing strategies, Digital Arkitechs is your go-to partner for all things digital. [... view Digital Arkitechs profile ]- Location
- Kitchener, Canada
- Number of Employees
- Under 49
- Portfolios Count
- 7 Projects Listed
Achieve Digital Success Anytime.
Anytime Digital Marketing excels in providing online marketing services for many types of businesses and industries. Our customer service is first class! We ensure that your short and long term goals are identified with your marketing strategy. In addition, we will provide you with knowledgeable experience [... view ANYTIME profile ]- Location
- Houston, Texas
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 8 Projects Listed
Become a Best Answer Brand
TopRank Marketing is on a mission to help B2B companies stand apart, build trust and drive, brand, demand and revenue outcomes. Our Best Answer Marketing system uses a data-informed strategy to deliver multi-channel influencer and content experiences that can make your company a Best Answer Brand. [... view TopRank Marketing profile ]- Location
- Minneapolis, Minnesota
- Number of Employees
- Under 49
- Average Hourly Rate
- $220/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Good Work for Good People
We help good businesses upscale by delivering innovative marketing and branding strategies that increase revenue and drive brand awareness. Our digital marketing services include Web Design and Development, SEO, and Paid Media including Google Ads, Microsoft Ads and Social Media Ads. [... view Spicy Web profile ]- Location
- Frankston, Australia
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Maximize Your Brand Visibility with the Most Effective Marketing Tactics from My Marketing Stars.
My Marketing Stars is a vibrant digital marketing agency in New York that has a lot to offer to businesses in terms of online growth and real performance. With a group of skilled marketers, we give a large list of services like SEO, social media marketing, PPC ads, content creation, and web development. [... view My Marketing Stars profile ]- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 2 Projects Listed
Why People Trust DesignRush
Rated 4.8 on Google and 4.7 on Trustpilot, DesignRush Agency Directory is a reliable resource for finding B2B PPC agencies. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.
Learn more about DesignRush Agency Ranking Methodology.
Sources
DesignRush sustains a directory of over 30,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:
- Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
- The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.
Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.
B2B PPC Agency Hiring Guide
What is a B2B PPC agency?
A B2B PPC agency helps businesses-to-business (B2B) companies target specific audiences through pay-per-click (PPC) campaigns. PPC advertising involves placing ads on search engines or other online platforms and paying a fee every time a person clicks their link. Businesses can increase brand visibility, website traffic, high-quality leads, and sales quicker through PPC advertising than organic search marketing.
By the end of 2024, B2B ad spending is expected to reach $37.7 billion. $14.3 billion of which is used on digital ads. Moreover, search advertising spending is expected to reach $190.5 billion, with the U.S. having the highest global ad spend.
Because business-to-business pay-per-click agencies target businesses, they face unique industry challenges that require skills and expertise. Namely, these are:
- Longer sales cycles: B2B sales cycles are longer and more complex than B2C, making PPC conversion tracking challenging since multiple touchpoints may contribute to a conversion.
- High competition: The B2B space is highly competitive, driving up CPC and lead acquisition costs.
- Complex keywords: B2B keywords are more technical, requiring in-depth knowledge of industry-specific terminology.
- Multiple decision-makers: B2B purchases involve multiple decision-makers within an organization, requiring tailored PPC campaigns that target different stakeholders within the buying process.
- Content and messaging: B2B PPC ads need to address businesses’ specific needs and challenges rather than just promote products or services. This is because B2B buyers need information that helps them make informed decisions.
- Lead nurturing: Due to long sales cycles, agencies must integrate PPC campaigns with lead nurturing strategies such as email marketing, retargeting, and content marketing to engage prospects throughout the sales funnel.
One such example is when CMS Funding collaborated with B2B PPC agency SmartSites. CMS Funding has been providing commercial equipment leasing and financial services for small businesses for over 20 years. However, it was struggling to drive traffic and new leads as banks and lending giants overshadowed it.
SmartSites implemented consistent ad campaigns, content marketing, link-building strategies, and conversion tracking. It also developed industry and location pages to target desired audiences more accurately.
As a result, CMS Funding reduced cost-per-click (CPC) by 44% and increased conversions by 74%.
What services do B2B PPC agencies provide?
A B2B PPC company provides PPC campaign management services to help businesses gain the highest return on investment (ROI) for their advertising efforts. This includes developing a campaign strategy, managing keywords, monitoring ad performance, creating campaign materials, optimizing conversion rates, and analyzing data. It also involves keyword bidding, where agencies bid on behalf of their clients for ad placement on the first search engine results page for targeted keywords.
Here is a quick description of the B2B PPC services:
- Campaign strategy: Developing a comprehensive PPC strategy tailored to the specific needs and goals of B2B clients. This includes keyword research, competitor analysis, and target audience identification.
- Ad creation: Creating compelling and relevant ad copy that resonates with B2B audiences, such as crafting ad headlines and selecting appropriate imagery or multimedia elements.
- Campaign setup: Setting up PPC campaigns across various platforms such as Google Ads, LinkedIn Ads, or Bing Ads. This includes configuring targeting options, setting budgets, and defining bid strategies.
- Keyword management: Continuously monitoring and optimizing keyword performance to ensure that the ads appear in relevant search queries and generate qualified leads.
- Geofencing: Targeting qualified audiences in a specific geographic location, using GPS, Wi-Fi, or cellular data to build virtual boundaries.
- Remarketing and retargeting: Using PPC ads to re-engage website visitors or audiences who have shown interest in your brand.
- Ad performance monitoring: Tracking metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA). This allows them to make data-driven decisions to improve campaign performance.
- Budget management: Allocating resources to high-performing campaigns and adjusting spending as needed to maximize ROI.
- Conversion optimization: Optimizing landing pages and conversion paths to improve the conversion rate of PPC traffic. This may involve A/B testing, user experience optimization, and implementing conversion tracking tools.
- Mobile optimization: Developing mobile-first ads, including fast-loading landing pages, well-proportioned graphics for mobile phones, responsive and fast-loading pages, and targeting mobile-specific keywords.
- Reporting and analysis: Offering clients regular reports and analysis, PPC campaign performances, and outlining recommendations for improvement.
What is the difference between B2B PPC and general PPC agencies?
The difference between B2B PPC and general PPC agencies is their audiences. Because the former’s audience involves businesses, it requires longer sales cycles and more formal, analytical, and educational content. It also results in more expensive campaigns because it targets more niche markets.
- Target audiences: The most obvious difference is the type of audience. B2B PPC targets decision-makers in the business, like CEOs, managers, and business owners. General PPC agencies target a wider set of audiences.
- Sales cycles: B2B PPC agencies follow longer sales cycles than general PPC agencies because B2B purchases involve highly complex decision-making processes.
- Buying funnel: General PPC agencies only target the bottom of the funnel where customers have high purchase intent. In contrast, B2B PPC companies target the top, middle, and bottom of the funnel, depending on your campaign goals. This is because of the longer sales cycles for B2B companies.
- Messaging and language: Where general PPC ads can be casual and emotion-oriented, B2B PPC campaigns need to be formal, technical, and business-oriented, which often covers the statistical benefits of the product or service.
- Content strategy: B2B PPC firms provide more educational content to highlight the value of the offering. Examples of these are white papers and case studies.
- Keywords: Because B2B companies have very small and specific markets, they use niche keywords. These are more difficult to target and may have higher competition than B2C keywords.
- Costs: Since B2B PPC campaigns have longer cycles and more competitive keywords, B2B PPC agencies charge more than regular PPC companies.
How much do B2B PPC services cost?
B2B PPC services cost can vary, depending on your pricing model, ad platform, type of ad, required services, niche market, and target audiences. However, businesses spend an average of $9,000 - $10,000 per month on B2B PPC services. The average CPC of B2B PPC agencies is $3.33.
Below are the factors that affect B2B PPC cost:
- Pricing model: B2B PPC agencies can charge based on a percentage of ad spend, pay-per-lead, base retainer, flat rate, hourly rate, or performance-based fees.
- Industry: Insurance companies have the highest CPC at $54.91. The higher the competition in your industry, the higher the costs.
- Keyword competition: Targeting highly competitive keywords means bidding against more players, which will raise ad costs.
- Ad quality: Platforms like Google Ads look at the quality and relevance of ads and charge less for high-quality PPC ads.
- Ad platform: Because Google is one of the most popular ad platforms, Google PPC campaigns will be more expensive than on less competitive platforms like Reddit and LinkedIn.
Why should I hire a B2B PPC company?
You should hire a B2B PPC company because they have a dedicated team of experts in advertising, copywriting, designing, website development, and analytics to help you gain faster results, higher return on income, and gather relevant data. Moreover, their team can provide a more comprehensive marketing strategy, so that you can further optimize your conversion process.
- Gain a team of multi-disciplined experts: The top three PPC ads on Google receive 46% of all clicks. B2B PPC agencies have the experience and knowledge to place your ads on the top searches of customers, using the right keywords, platform, and ad type. Moreover, they have copywriters, designers, web developers, and certified advertising experts on their team to ensure that your ad stands out from your competitors.
- Develop a comprehensive marketing campaign: B2B buyers look at 3-7 pieces of content before purchasing. This means that your PPC campaign is only one part of the conversion funnel, and B2B PPC companies know this. That is why they offer additional marketing services to ensure that you fully capture and convert the leads gained from your ads. These include content marketing, email marketing, social media marketing, and traditional marketing.
- Maximize your ad budget: B2B companies allocate 60% of their marketing budget to ads. But 72% of businesses haven't looked at their ads in over a month. B2B PPC firms monitor your ads for you so you can focus on running your business. Moreover, they use the data they collect to optimize your campaigns continuously, maximizing your return on investment (ROI).
- Achieve faster results: B2B PPC companies have streamlined their advertising process to achieve faster results for their clients. Moreover, they have dedicated designers, copywriters, and web developers on their team that can quickly turnover advertising materials whenever needed.
- Gather relevant data: Tracking the effectiveness of B2B PPC campaigns and attributing conversions accurately can be challenging due to the longer sales cycles and multiple touchpoints involved in the buying process. B2B PPC agencies already know this struggle and have solved it by using robust customer relationship management (CRM) and advertising tools and technologies to track conversions more accurately.
A case study that better illustrates the benefits of working with a B2B PPC agency is when ALL-TEST Pro approached WebFX to boost its digital marketing strategy.
ALL-TEST Pro provides motor testing to businesses, including motors, generators, and transformers. It wanted to retain its top industry position. WebFX conducted search engine optimization (SEO), PPC, and conversion rate optimization (CRO). As a result, ALL-TEST Pro increased contact form submissions by 71% and leads from organic forms by 25% year-on-year (YoY). It also reduced PPC cost per lead by 30%.
How do I choose the best B2B PPC agency for my business?
You can choose the best B2B PPC agency for your business by following these steps:
- Consider your average sales cycle: B2B sales cycles are longer than B2C ones. Knowing how long it takes for your client to convert can help you determine your campaign timeline and budget more accurately.
- Know your buying funnel: Unlike B2C campaigns, B2B campaigns also target top- and middle-of-funnel audiences to gain qualified leads. By knowing which part of the funnel you’re targeting, you can better specify your audience, keywords, and campaign goal.
- Determine your campaign requirements: Specify your target audience and keywords based on your data analytics. Also, set your monthly spending limit, timeline, campaign goals, and KPIs.
- Research potential partners: Search for agencies featured in B2B PPC publications, directories, top rankings, and award pages. Shortlist those that have won awards and recognition for their PPC campaigns.
- Check their technical expertise: Look at their list of skills and services, PPC platforms, tools and technologies, and certifications. Prioritize those that are transparent, communicative, data-driven, analytical, and results-oriented.
- Do your due diligence: Check their online reviews, client testimonials, and case studies to understand their approach and strategies for success. Choose those with experience in your niche, industry, and location.
- Send your request for proposal (RFP): Outline your project details, target audience, campaign goals, timeline, and budget range. Include links to your website and social media accounts so the PPC agency can better estimate its costs based on your current online visibility.
- Conduct an interview: Ask your preferred B2B PPC agencies about their expertise, processes, and strategies for your business. Gauge their understanding of your specific industry and target audiences.
- Request for client references: Ask a B2B PPC company for client references from your industry and contact them. This will give you insight into how it will be working with the agency.
- Choose your B2B PPC agency: Once you have decided, notify the agency of your decision. Discuss contract terms, payment methods, and other necessary details with the team.
- Onboard your B2B PPC partner: Collaborate with your agency, send your customer data, and provide access to relevant accounts, like Google Ads and Meta Business.
If you need help finding the top B2B PPC agency for your business, contact us. We’ll customize a list based on your specific requirements. Visit our Marketplace for more details.
How do I find the best B2B PPC company on DesignRush that fits my budget?
You can find the best B2B PPC company on DesignRush that fits your budget by using our web filters. These will help narrow your search according to hourly rates, minimum budgets, region, and company size.
What are the key success metrics in PPC campaign for B2B?
The key success metrics in PPC campaigns for B2B measure leads, conversion rate, and revenue. The specific key success metric you’ll use will depend on your campaign goals.
Below is a brief explanation of each B2B PPC key success metric:
- Cost per lead (CPL): The amount spent on PPC divided by the number of generated leads.
- Cost per acquisition (CPA): The amount spent on PPC divided by the number of leads converted.
- Cost per click (CPC): Average amount you pay for every click.
- Click-through rate (CTR): The percentage of people who clicked your ad.
- Return on ad spend (ROAS): The revenue generated by the campaign divided by the amount spent.
- Conversion rate: The percentage of visitors who convert after clicking your PPC links.
- The number of impressions: The number of views on your ad, regardless of CTR. This is often used for measuring brand awareness.
- Average position: The order of your ad on the search engine results page (SERP) against other businesses competing for the same keywords.
- Quality score: Measures the likeliness that your target audiences will find your ads compared to competitors.
- Marketing qualified leads: The number of leads worth marketing or following up with. A low cost per marketing-qualified lead means your PPC campaign is targeting the right audiences.
What questions should I ask before hiring a B2B PPC agency?
You can ask B2B PPC agencies the following questions before hiring them:
Its Relevant Background
- Have you worked with businesses in my niche? Can you share case studies and references?
- What results have you achieved for businesses like mine?
- Have you advised against using PPC for a business? If so, why?
- What is your approach to PPC management?
- How do you conduct keyword research?
- How does your PPC optimization process and strategy look?
Company Services and Processes
- Do you create the entire PPC campaign? Or do you just manage it?
- What tools and technology do you use to manage PPC campaigns? How about reporting and analytics?
- What advertising platforms do you specialize in? What is your level of certification (e.g., Google Partner or Google Premier Partner)?
- What is your strategy for collecting first-party data?
- Do you do account setup or continuous account management?
- What additional services do you offer? Do you also provide social media marketing, search engine marketing (SEM), and web optimization?
The Project
- What are the benefits of PPC for my B2B company?
- What is the best-paid advertising strategy for my B2B company?
- How will you integrate your campaigns with my overall marketing and sales strategies?
- How will your PPC strategies impact my business goals?
- Who will be on my team? What are their credentials and expertise?
- Who owns the PPC account?
- How do you measure my success? What are your key metrics for success?
- When can I expect to get results?
- What factors determine my PPC costs? Please send a breakdown.
About The Author and Expert Reviewer
Vanessa Maandal is a digital writer with expertise in content marketing and creative direction. She has developed successful campaigns for global brands, such as Boehringer Ingelheim, Kellogs Singapore, and Friesland Campina. At DesignRush, she writes content focused on marketing strategies led by award-winning agencies to connect them with like-minded organizations and individuals.
Mariana Delgado is the Head of Marketing at DesignRush, with more than ten years of experience across digital marketing, sales management, search, and video advertising. Since joining DesignRush, she has delivered 3× site-traffic growth and 2× growth in monthly revenue by building scalable, performance-led programs that connect acquisition, content, and brand across channels. Her campaigns have achieved a 5:1 ROAS.
