Are you looking for a Google Shopping agency to increase your product visibility and boost e-commerce sales? We thoroughly researched the leading Google Shopping ads services based on their verified reviews, success stories, and range of services to build this list and provide businesses like yours with the best options. Use our filters to refine your search by agency rates, minimum budget, location, team size, and other relevant categories to find the right partner for your online business.

Best Google Shopping Ads Services

1,285 Companies - Rankings updated: August 14, 2026

Every PPC agency featured on DesignRush is evaluated for campaign expertise, industry experience, performance quality, and verified client feedback. Some featured placements may be paid.

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  • Exibify

    We Design You Grow

    We Design You Grow

    Exibify is a website and mobile app design agency based in London...

    Top Services:

    • Branding
    • Web Design
    • eCommerce Development
    • Web Development
    • WordPress Website Design
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    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $1,000 - $10,000
    View Profile
    5.0 5.0 (30)

  • Adwortise

    Digital Marketing Company.

    Digital Marketing Company.

    Boost your brand with our results-driven digital marketing agency! We specialize in SEO, social media marketing, Google My Business optimization, PPC, and content creation to maximize your online visibility. Whether you're a startup or an established business, we craft tailored strategies to drive traffic...

    Top Services:

    • Branding
    • Logo Design
    • SEO
    • PPC
    • Web Development
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    Location
    London, United Kingdom
    Number of Employees
    100 - 249
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    View Profile
    5.0 5.0 (4)

  • haf Werbeagentur GmbH

    Beautiful Design Solutions For Your Business That Really Work.

    Beautiful Design Solutions For Your Business That Really Work.

    haf is the agency for those who want more than just pretty and polite. We bring clarity to brands and design websites that don't just look good they make an impact. With heart and mind, we spark up your business...

    Top Services:

    • Web Design
    • Web Development
    • Branding
    • Logo Design
    • WordPress Website Design
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    Location
    Munich, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $102/hr
    Minimal Budget
    $1,000 - $10,000
    View Profile
    5.0 5.0 (6)

  • Mabo

    Results-Driven Digital Marketing

    Results-Driven Digital Marketing

    At Mabo, we are specialists in accelerating your online revenue. Our team employs data-backed strategies and cutting-edge technology to ensure your investments in PPC, Paid Social, and SEO generate maximum return...

    Top Services:

    • Digital Services
    • Digital Marketing
    • SEO
    • PPC
    • Social Media Marketing
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    Location
    Middlesbrough, United Kingdom
    Number of Employees
    50 - 99
    Minimal Budget
    Under $1,000
    View Profile
    4.9 4.9 (129)

  • wonderwork

    The Marketing Agency for Challenger Brands

    The Marketing Agency for Challenger Brands

    Hello, we're wonderwork. We build marketing ecosystems for growth-getter brands looking to shake up their industry, scale fast, capture hearts, and market share. We do this by developing bulletproof & research-backed growth marketing strategies. wonderwork is a content and performance marketing agency...

    Top Services:

    • PPC
    • Social Media Marketing
    • Digital Marketing
    • SEO
    • Content Marketing
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    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
    View Profile

  • AiBoost Marketing

    Unlock Your Digital Potential

    Unlock Your Digital Potential

    AiBoost Marketing is a London-based agency focused on Generative Engine Optimisation (GEO) — making brands visible inside AI-generated answers from tools like ChatGPT, Perplexity, Google SGE, and Bing Copilot. We combine technical SEO with entity building, structured data, and citation strategy so that AI...

    Top Services:

    • Digital Services
    • Digital Strategy
    • Web Design
    • Web Development
    • WordPress Website Design
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    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $110/hr
    Minimal Budget
    $1,000 - $10,000
    View Profile
    5.0 5.0 (10)

  • TrendyMinds LLC

    Turn Empathy Into Impact

    Turn Empathy Into Impact

    Todays marketing leaders face complex challenges broken workflows, scattered campaigns, and rising costs. Add multiple non-aligned agencies to the mix, and those challenges multiply. Thats why we take a different approach...

    Top Services:

    • Video Production
    • Digital Services
    • Digital Strategy
    • Digital Marketing
    • Media Buying
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    Location
    Indianapolis, Indiana
    Number of Employees
    50 - 99
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
    View Profile
    3.6 3.6 (5)

  • Webbiquity LLC

    Digital Marketing for B2B Tech Companies

    Digital Marketing for B2B Tech Companies

    We help small to midsized B2B technology companies grow leads, increase brand awareness, and expand their online visibility through digital marketing services including content strategy and development; SEO; PPC advertising programs; social media strategy and execution; and influencer marketing. Webbiquity...

    Top Services:

    • Content Marketing
    • PPC
    • Digital Marketing
    • SEO
    • Social Media Marketing
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    Location
    Mounds View, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    Under $1,000
    View Profile

  • Amerify

    Amazon Full Service Agency

    Amazon Full Service Agency

    Amerify is a full-service Amazon account management agency helping brands grow, optimize, and scale their presence on Amazon. From listings to logistics, we handle it all...

    Top Services:

    • SEO
    • PPC
    • eCommerce
    • Digital Marketing
    • Show more
    Location
    Sheridan, Wyoming
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    View Profile

  • Perpetual10

    When Success is Measurable, Impact is Tangible, and Results are Guaranteed

    When Success is Measurable, Impact is Tangible, and Results are Guaranteed

    Welcome to our digital marketing agency in Manchester, where we specialise in providing exceptional SEO, PPC, and social media marketing services. We are passionate about helping businesses succeed online, and our team of experienced professionals works tirelessly to achieve that goal...

    Top Services:

    • SEO
    • Content Marketing
    • PPC
    Location
    Manchester, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    View Profile
    5.0 5.0 (13)

  • Click Click Media

    We Don't Report Results We Deliver Them

    We Don't Report Results We Deliver Them

    Click Click Media is a Sydney-based full-service digital agency operating since 2008. As a Google Premier Partner ranking in the top 3% of agencies worldwide, we specialize in Google Ads, SEO, paid social, web design, and custom development. With $115M+ in managed ad spend and a 92% client retention rate, we...

    Top Services:

    • SEO
    • PPC
    • Web Development
    • UI/UX Design
    • Web Design
    • Show more
    Location
    Norwest, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
    View Profile
    4.9 4.9 (45)

  • Yawar Marketing

    Your Partner In Google Ads, Shopping, & Beyond

    Your Partner In Google Ads, Shopping, & Beyond

    Google Ads & Merchant Center Experts helping eCommerce brands grow smarter. We fix suspensions, optimize campaigns, and drive sales across Search, Shopping, and Performance Max...

    Top Services:

    • Digital Marketing
    • PPC
    • eCommerce
    • CRO
    • Advertising
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
    View Profile

  • Ecomclips

    Ecomclips - Taking Ecommerce Business to the next Level

    Ecomclips - Taking Ecommerce Business to the next Level

    Established in 2012, Ecomclips is one of the best eCommerce solution providers that helps Ecommerce Seller to reach their business goal. Ecomclips helping brands grow through marketplace account management, Amazon ebay walmart and others, Shopify, PPC, SEO, graphic design, website development...

    Top Services:

    • eCommerce Development
    • Graphic Design
    • Creative Services
    • Web Design
    • Web Development
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    Location
    Dhaka, Bangladesh
    Number of Employees
    250 - 499
    Average Hourly Rate
    $7/hr
    Minimal Budget
    $50,000 & Up
    View Profile
    4.7 4.7 (116)

  • Protovo Solutions

    Simplifying Your Digital Needs With Unlimited Skills

    Simplifying Your Digital Needs With Unlimited Skills

    Protovo Solutions is an experienced and reliable group of digital engineers, problem solvers, thinkers, consultants, and all-around specialists. We believe in providing one-of-a-kind solutions to everyone of our customers, since we are the creators of human experience. Our mission is to simplify the...

    Top Services:

    • CRM Consulting
    • Software Development
    • eCommerce Development
    • Digital Services
    • Web Development
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    Location
    Bhilwara, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
    View Profile
    4.3 4.3 (1)
    5.0 5.0 (7)

  • Burbon Studios

    Pushing Brands Further.

    Pushing Brands Further.

    Burbon Studios is an end to end power house crafting forward thinking brands, accompanied by best in class practices & brilliant design...

    Top Services:

    • Web Design
    • eCommerce Development
    • Web Development
    • Digital Marketing
    • SEO
    • Show more
    Location
    Spokane, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
    View Profile
    5.0 5.0 (35)

  • Profitable Sites

    Google Ads, SEO and Websites. Tracking-first, Google Partner since 2013.

    Google Ads, SEO and Websites. Tracking-first, Google Partner since 2013.

    Profitable Sites is a Google Ads, SEO and web design consultancy run by David Friend. Google Partner since 2013, 20+ years in search, £2.5m+ annual ad spend under management. Nine out of ten accounts I audit have broken tracking, so that's where the work starts...

    Top Services:

    • PPC
    • SEO
    • Web Design
    • Web Development
    • eCommerce Development
    • Show more
    Location
    Braintree, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
    View Profile
    5.0 5.0 (1)

  • POMOROI

    Driving Results, Creating Impact

    Driving Results, Creating Impact

    Unleashing the power of data and collaboration to bridge the gap between sales and marketing and drive success. Market to potential clients wherever they are via email, social media, and more...

    Top Services:

    • Digital Services
    • Public Relations
    • Media Buying
    • SEO
    • PPC
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    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Portfolios Count
    3 Projects Listed
    View Profile

  • Apptalyst

    Catalyzing Innovation and Smart Digital Solutions.

    Catalyzing Innovation and Smart Digital Solutions.

    Apptalyst is a software development and digital marketing company. Our team is as wise as tree full of owls and we take great pride in proving our mettle in the services we offer. We strive to serve individuals, small businesses and corporations alike...

    Top Services:

    • Mobile App Development
    • Digital Marketing
    • SEO
    • Graphic Design
    • Web Design
    • Show more
    Location
    Great Falls, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
    View Profile
    5.0 5.0 (1)

  • Sitekick Oy

    A Digital Agency Worth Recommending

    A Digital Agency Worth Recommending

    At the heart of everything we do is the customer experience. This simply means that we do our part so well that the entire process is seamless for you and you are happy to recommend us to others...

    Top Services:

    • Digital Marketing
    • SEO
    • Media Buying
    • PPC
    • Advertising
    • Show more
    Location
    Tampere, Finland
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    View Profile
    5.0 5.0 (41)

  • JPG Media SRL

    We Take Care Of Your Digital Marketing

    We Take Care Of Your Digital Marketing

    Digital Marketing agency with focus on paid advertising, conversion optimization, and content/inbound marketing. Our strategy and positioning services are designed to help businesses cover a plethora of marketing channels with focus on efficiency, growth, and brand building...

    Top Services:

    • Digital Marketing
    • PPC
    • CRO
    • Branding
    • Email Marketing
    • Show more
    Location
    Moinești, Romania
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    View Profile

  • Prettify Creative

    Innovative Branding, Creative Designs, Website & Software Development

    Innovative Branding, Creative Designs, Website & Software Development

    Elevate your brand with innovative and creative branding designs by Prettify Creative. Boost your business with our expert website design and development, innovative branding, and results-driven digital marketing services...

    Top Services:

    • Logo Design
    • Web Development
    • Software Development
    • SEO
    • Web Design
    • Show more
    Location
    Gurgaon, India
    Number of Employees
    50 - 99
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
    View Profile
    5.0 5.0 (155)

  • Digital Hitmen

    Perth digital marketing agency, specialising in SEO service, web design, paid ads and social media.

    Perth digital marketing agency, specialising in SEO service, web design, paid ads and social media.

    Grow your business online with Digital Hitmen, your partner in digital success. We offer expert SEO services for higher search visibility, captivating web design and development for a stunning online presence, and impactful social media marketing to engage your audience...

    Top Services:

    • Digital Marketing
    • SEO
    • Social Media Marketing
    • eCommerce Development
    • Web Design
    • Show more
    Location
    Perth, Australia
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    View Profile
    5.0 5.0 (100)

  • Prohed

    A Performance Marketing Agency

    A Performance Marketing Agency

    With the ideal fusion of digital media and market intelligence, Prohed aids in your growth. Young Expert Minds working together for your ambition makes up our team.We take pride in providing all of our clients with superior solutions and outcomes. Innovation, excellence, progress, and satisfaction are the...

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    • SEO
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    • Social Media Marketing
    • PPC
    • eCommerce
    • Show more
    Location
    Gurgaon, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    9 Projects Listed
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    5.0 5.0 (80)

  • JBE Digital

    A Melbourne Based Digital Marketing Agency That Cares

    A Melbourne Based Digital Marketing Agency That Cares

    Melbourne performance marketing agency for established businesses. Google Ads, Meta Ads , LinkedIn Ads and AI SEO built on our Trust-Led Growth Engine...

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    • PPC
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    • SEO
    • Email Marketing
    • Web Design
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    Location
    Niddrie, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
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  • YOMA

    We develop...

    We develop...

    We develop strategies, solutions, our clients and ourselves. A full-service digital agency that combines ecommerce solutions, unique software partnerships and digital marketing to transform your business...

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    • Web Development
    • WordPress Website Design
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    Location
    Liverpool, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
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Why People Trust DesignRush

Rated 4.8 on Google and 4.7 on Trustpilot, DesignRush Agency Directory is a reliable resource for finding Google Shopping agencies. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.

DesignRush rating logos on Trustpilot and Google

Learn more about DesignRush Agency Ranking Methodology.

Sources

DesignRush sustains a directory of over 30,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:

  • Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
  • The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.

Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.

Google Shopping Agency Hiring Guide

What is a Google Shopping agency?

A Google Shopping agency is a specialized marketing agency that helps eCommerce businesses create, manage, and optimize their Google Shopping campaigns. It creates impactful ads that maximize product visibility, expand businesses’ reach, boost market share, and drive revenue growth. 

Considering that about 31.5% of online shoppers are looking for products on Google first, Google Shopping ads can considerably boost eCommerce sales. However, the platform can be complex for many sellers, making Google Shopping agencies a valuable partner in navigating some of the following difficulties: 

  • Inability to meet Google's specific formatting requirements pertaining to product data 
  • Unfamiliarity with ad bidding strategies on the Google Shopping marketplace 
  • Little to no experience managing ad budgets and optimizing campaigns to maximize return on investment (ROI) 
  • Limited control over ad placements, which reduces the flexibility in targeting specific search queries 
  • Inability to integrate Google Ads with other eCommerce platforms  
  • Poorly performing ads that waste the campaign budget 
  • Difficulty attaining favorable return on ad spend (ROAS) due to high competition for ad space 
  • Unfamiliarity with the Google ads approval process  
  • Insufficient manpower and resources to effectively manage Google Shopping campaigns 
  • Inexperience with analyzing campaign data to track ad performance and ROI  
  • Competing against bigger eCommerce businesses with bigger ad budgets  

With more than 2 billion people discovering products through Google Shopping ads, the platform presents a highly effective medium for eCommerce businesses to reach potential customers and increase sales. Furthermore, data reveals that branded searches on Google Shopping ads result in a conversion rate that is 36% higher compared to non-branded searches, underscoring the impact of these specialized agencies in establishing brand visibility. 

Success story 

While the numbers affirm Google Shopping’s traction potential, we selected the following case study to show how a strategic partnership with a specialized agency can propel online retailers’ traffic within a short period: 

  • Challenge: Fast-fashion retailer Glitzy Girls Boutique was looking to double its revenue within the next year. To achieve this ambitious goal, the company needed a strategic approach to marketing and customer acquisition. 
  • Solution: Neon Growth focused on optimizing the product feed to improve performance across Google Shopping. The agency refined the user journeys and identified new target audiences to drive new customer acquisition. It also devised a merchandising strategy to promote high-inventory products to clear aged stock. 
  • Results: Neon Growth's campaign produced impressive results, driving a 165% revenue increase within the first seven months. The agency's optimization efforts led to a 15% surge in ROAS on Google Shopping while reducing the cost per add-to-cart (ATC) by 50%. The Facebook campaigns also saw a 21% ROAS increase. 

What do Google Shopping agencies do?

Google Shopping agencies manage platform campaigns, create product feeds, optimize product listings, and implement effective bidding strategies to maximize ROAS. They also help businesses set their Google Shopping from scratch, focusing on product segmentation and scalability. 

Key services provided by these specialized agencies include: 

  • Campaign setup and management 
    Creating and managing Google Shopping campaigns by setting up product feeds, targeting keywords, and bidding strategies 
  • Google Merchant Center management 
    Overseeing the Google Merchant Center account, handling troubleshooting issues, and ensuring products are listed correctly 
  • Product feed management 
    Refining and optimizing product data to ensure accuracy, relevancy, and adherence to Google’s guidelines 
  • Product listing optimization 
    Adjusting product titles, descriptions, images, and attributes to improve visibility and relevance in search results 
  • Bidding strategy deployment 
    Implementing manual, automated, or smart bidding strategies to increase conversion and maximize campaign ROI 
  • A/B Testing 
    Testing variations of ads, product data, and bidding strategies to determine what drives the best results and refine future campaigns 
  • Negative keyword management 
    Identifying and excluding irrelevant keywords to improve ad relevancy and reduce costs 
  • Conversion rate optimization (CRO) 
    Refining elements like landing pages, product pages, and the checkout process to increase the conversion output of campaigns 
  • Performance analysis and optimization 
    Monitoring key campaign metrics such as clicks, conversions, and sales and analyzing performance data to identify trends and refine strategies 

Success story 

The following case study illustrates how Google Shopping ads services can enhance a brand’s visibility and drive more conversions: 

  • Challenge: Facing market saturation and competition from established contenders, coffee machine company Jura sought a fresh approach to differentiate itself and engage its target audience more effectively. 
  • Solution: JumpFly prioritized a Google Shopping strategy that amplified Jura's branding efforts through display and video campaigns. The Google Shopping agency explored innovative approaches like automated targeting and dynamic remarketing underlined by machine learning to amplify the efficiency of Jura's Shopping campaigns. 
  • Results: Within eight months, Jura’s revenue increased by 77% compared to the previous four years combined. Notably, the campaign led to a 361% surge in ROAS, an 820% rise in conversion rate, and a 75% reduction in cost-per-sale. 

How much do Google Shopping ads services cost?

Google Shopping ads services’ cost may vary, with agencies typically charging between 10% and 25% of the total budget spend. However, the pricing can differ based on the services provided, the campaign size, and the pricing structure of the agency.  

Common pricing models used by Google Shopping management agencies include: 

  • Flat monthly rate: Entails a fixed amount each month, regardless of advertising performance or ad spend 
  • Percentage of ad spend: Charges a pre-determined fee based on the total ad spend
  • Performance-based: Entails payment only for specific results delivered, such as sales or leads 
  • Hybrid: Combines a fixed management fee with a percentage of the ad spend 

Why should I hire a Google Shopping agency?

You should hire a Google Shopping agency because it can effectively manage your product feeds, ensuring that your listings are accurate and appealing to your intended audience. Partnering with a Shopping ads management agency will also allow you to focus on other critical areas of your eCommerce business, as these specialized firms oversee all aspects of campaign management from setup to continuous optimization. 

Hire Google Shopping ads agencies because they: 

  • Use advanced tools to track performance, optimize product listings, adjust bids, and identify top-performing products 
  • Have access to premium software and tools that provide deeper insights into consumer behavior, competitor pricing, and campaign performance 
  • Can optimize budgets across different campaigns to get the best value 
  • Keep current with Google guidelines and can ensure the campaigns remain compliant and effective 
  • Can deliver higher ROI by focusing on high-intent audiences and optimizing ads accordingly 
  • Can help scale the campaigns effectively as the business grows 
  • Provide ongoing customer support and assistance to ensure favorable campaign performance 

Success story

While there are many benefits to hiring a Google Shopping ads agency, here’s a case study that illustrates how these advantages translate in real-world business situations: 

  • Challenge: Camera gear reseller KEH’s Google Shopping ads were underperforming due to broad targeting and incomplete product data. Seeking to double its ROAS and grow revenue, the company commissioned Inflow to take over its campaigns. 
  • Solution: Inflow completely restructured KEH's account to elevate its performance. The agency optimized the Google product data feed by profiling gear details such as camera brand and lens size to improve ad relevance. It also analyzed historical data to target the highest-return search queries, segmented campaigns by product type, and implemented dynamic retargeting to boost product and brand visibility. 
  • Results: KEH saw consistent growth and achieved its first million-dollar month in sales. Additionally, the client registered a 413% increase in ad revenue, a 65% boost in ROAS, a 206% increase in transactions, and a 36% reduction in ad spend. 

How do I choose the best Google Shopping ads service for my business?

You can choose the best Google Shopping ads service for your business by following a structured approach: 

  1. Define your requirements 
    Identify what you want to achieve with a Shopify agency, be it increasing sales, enhancing brand visibility, or optimizing existing campaigns. Clearly outline your challenges and set short- and long-term goals to gain a better sense of progress. 
  2. Set a budget 
    Define a feasible budget you can allocate toward the service, factoring in both the agency's compensation fees and your advertising spend. 
  3. Research and shortlist potential agencies 
    Explore online directories like DesignRush, industry listings, or marketplaces to find reputable agencies. You can also reach out to business peers to ask for references.  
  4. Check their experience and expertise
    Look for agencies with a proven track record in Google Shopping campaigns. Check how long they’ve been in business and their specific experience in working with eCommerce businesses similar to yours. 
  5. Review their client portfolio 
    Look into the agencies’ past client work and success stories and observe the output these collaborations yielded in terms of ROI, ad spend, and conversion rates. 
  6. Check their Google Partner status 
    Look for a Google Premier Partner badge, as this indicates that the agency meets Google’s high ad management standards, has experience with the platform, and can deliver favorable results. 
  7. Assess industry reputation 
    Check platforms like Google reviews, DesignRush, or Trustpilot for verified client reviews and testimonials, which can offer insights into the agency’s strengths, weaknesses, and overall client satisfaction. 
  8. Submit a request for proposal and inquire about the pricing 
    Send out detailed requests for proposal (RFP) to get quotes from multiple agencies so you can compare their pricing structures and service packages. 
  9. Conduct an interview  
    Set up an interview with your prospective agencies so you can thoroughly assess their qualifications and discuss your project in detail.  
  10. Assess their bidding and budgeting strategies 
    Inquire about their bids and budget management methodologies to make sure the chosen Google Shopping agency has a systematic approach to testing, adjusting bids, and maximizing the effectiveness of your advertising spend. 
  11. Assess their communication and collaboration skills 
    Pay close attention to how the agency and its team communicate. Evaluate their responsiveness, clarity in addressing your questions, and ability to provide insightful suggestions. 
  12. Finalize the contract 
    Review and negotiate the terms of service, payment terms, and expected outcomes. Ensure there are clauses that allow you to exit the partnership without severe penalties if it does not meet your expectations. 

Need help finding a Google Shopping agency for your eCommerce business? Visit our Marketplace, and share a brief overview of your business. Based on the request, we'll recommend five top-rated companies that fit your criteria — for free.  

What are the key success metrics in Google Shopping?

Key success metrics that measure the effectiveness of Google Shopping ads include:  

  • Conversion rate
    The percentage of ad clicks that resulted in a purchase 
  • Click-through rate (CTR) 
    The percentage of clicks that the ad receives related to the number of impressions  
  • Cost per click (CPC) 
    The average amount paid by the advertiser every time a user clicks on the ad 
  • Cost per acquisition (CPA) 
    The average cost to acquire a customer, including marketing expenses and other associated costs 
  • Return on ad spend (ROAS) 
    The revenue generated by the ad in relation to the total campaign spend 
  • Impression share 
    The percentage of impressions the ad receives compared to the total number it was eligible to receive 
  • Product impression 
    The number of times a specific product appeared in search results 
  • Product clicks 
    The number of clicks on a specific product 
  • Product conversions 
    The number of conversions attributed to a specific product 

What questions should I ask Google Shopping agencies before hiring one?

These are the questions to ask when interviewing potential Google Shopping agencies:  

Its Relevant Background 

  1. How long have you been managing Google Shopping campaigns? 
  2. Can you provide examples or case studies of your most successful Google Shopping campaigns? 
  3. What industries or product categories do you specialize in? 
  4. Are you a certified Google Premier Partner, and how does that benefit your clients? 
  5. How do you stay up to date with Google Ads’ best practices and industry trends? 

Its Services and Processes 

  1. What specific services do you provide for managing Google Shopping campaigns (e.g., product feed optimization, bidding strategies)? 
  2. What is your typical process for managing Google Shopping campaigns? 
  3. Do you handle the setup and ongoing maintenance of Google Merchant Center accounts? 
  4. Do you provide ongoing monitoring and optimization of Google Shopping campaigns? 
  5. What bidding strategies do you use and why? 
  6. How do you handle budget management and pacing? 
  7. What tools and technology do you use to optimize your Google Shopping campaigns? 
  8. How often do you provide performance reports, and what do they include? 

Relevant to Your Project 

  1. How familiar are you with my industry or niche, and have you worked with businesses in this space before? 
  2. Can you help us integrate Google Shopping with our eCommerce platform? 
  3. Given our products and target audience, what strategies would you recommend for our Google Shopping campaigns? 
  4. What is your estimated timeline for setting up and launching our Google Shopping campaigns? 
  5. What metrics will you focus on to assess the success of my campaigns, and how frequently will we review performance? 
  6. How do you track and report on campaign performance, and what kind of reports will I receive? 

What are the best Google Shopping agencies in the US?

These are the best Google Shopping agencies in the US: 

  1. Black Propeller 
    • 4.9 stars on DesignRush (16 reviews) 
    • 4.2 stars on Google (25 reviews) 
    • Top clients: Optex, Next Day Floors, Fast Pace Health, Valet Living 
  2. Disruptive Advertising 
    • 4.9 stars on DesignRush (42 reviews) 
    • 4.7 stars on Google (300 reviews) 
    • Top clients: Adobe, Scotts MiracleGro, Litter-Robot, Guitar Center 
  3. SmartSites 
    • 5.0 stars on DesignRush (51 reviews) 
    • 4.9 stars on Google (683 reviews) 
    • Top clients: Classic Audi, AirTech, Brytesoft, NJ Institute of Technology 
  4. Netsertive 
    • 4.5 stars on Google (30 reviews) 
    • Top clients: Mosquito Shield Franchise Corporation, Kia Digital Sales, DreamMaker Bath & Kitchen of Northwest Arkansas, CBS 
  5. Portent 
    • 4.2 stars on Google (19 reviews) 
    • Top clients: Adidas, Tumi, Hitachi, National Moving Company 

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