The wrong social media companies can leave you with off-brand content, weak engagement, and wasted ad spend. Instead, browse our directory of vetted agencies that know how to turn posts into pipeline.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
SEM Nexus powers mobile app growth through influencer marketing management. As a social media marketing agency, it offers a pre-built creator database, tailored platform searches, and complete campaign execution from contracts through content delivery and payments...
Top Services:
- Mobile App Development
- Digital Marketing
- Social Media Marketing
- Advertising
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 8 Projects Listed
Revealize is an Orange County based website design, software design, and development firm...
Top Services:
- Web Design
- Social Media Marketing
- Digital Marketing
- Web Development
- Mobile App Development
- Show more
- Location
- Newport Beach, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 33 Projects Listed
Amsive is a data-driven performance marketing agency that enhances marketing ROI through innovative customer acquisition and engagement solutions...
Top Services:
- Digital Marketing
- Social Media Marketing
- SEO
- Direct Marketing
- Advertising
- Show more
- Location
- New York City, New York
- Number of Employees
- 500 - 999
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 11 Projects Listed
Courage Production is a film and photo production company based in Milan, Italy, founded in 2016 by Marco Miraglia and Davide Caselli. International brands and agencies work with us on shoots across Italy, from our own 320sqm studio in Milan. Our Diesel campaign won two Cannes Lions...
Top Services:
- Video Production
- Video Marketing
- Social Media Marketing
- Location
- Milan, Italy
- Number of Employees
- Under 49
- Average Hourly Rate
- $500/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 17 Projects Listed
Americanoize, based in NYC and Miami, helps brands craft top influencer marketing strategies, combining Social Media creative management, follower growth, and content creation for impactful, tailored campaigns...
Top Services:
- Digital Marketing
- Content Marketing
- Social Media Marketing
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 6 Projects Listed
Buzzworthy Studio
Award WinnerRecipient of a Best Design Award for outstanding work.We specialize in creating meaningful digital experiences infused with emotion, driven by innovation, evoking a sense of awe and wonder...
Top Services:
- Web Design
- Web Development
- UI/UX Design
- Branding
- eCommerce Development
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 4 Projects Listed
Luminoustudios is a bi-coastal video editing, production, and motion graphics company that specializes in developing video content for companies and brands. Their primary focus lies within the tech and lifestyle industries...
Top Services:
- Video Production
- Advertising
- Social Media Marketing
- Video Marketing
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 15 Projects Listed
Based in Brooklyn and Berlin, Radish Lab empowers social change organizations with creative consultation and collaborative, community-focused storytelling and technology. Some of Radish Lab's core services include development, website design, infographics, interactive tools, mobile app designs, print...
Top Services:
- Web Design
- Branding
- WordPress Website Design
- UI/UX Design
- Print Design
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 11 Projects Listed
ioVista is a full-service eCommerce development agency renowned for its expertise in creating and building exceptional eCommerce websites on leading platforms like Magento, Shopify, WooCommerce, BigCommerce, Yahoo Stores, and WordPress...
Top Services:
- Digital Marketing
- Web Design
- SEO
- Social Media Marketing
- UI/UX Design
- Show more
- Location
- Dallas, Texas
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 18 Projects Listed
We are creatives & creators. We build marketing strategies, materials and tools. From branding projects to digital and social media marketing; from website design to print publications; our work tells your story...
Top Services:
- Branding
- Print Design
- Digital Marketing
- Social Media Marketing
- Web Design
- Show more
- Location
- Fort Collins, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 6 Projects Listed
Baal & Spots is a full-service digital marketing agency based in Houston, TX, that can manage everything across your marketing channels. Let us do the hard work while you focus on what matters most: running your business...
Top Services:
- Digital Marketing
- SEO
- Web Development
- WordPress Website Design
- PPC
- Show more
- Location
- Houston, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $165/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 1 Project Listed
At IMA, we are the leading agency for digital influencer marketing, helping brands engage and activate audiences worldwide through top influencers. Using our unique expertise, we develop and execute creative influencer marketing strategies to amplify your brand story at scale...
Top Services:
- Digital Marketing
- Social Media Marketing
- Location
- New York City, New York
- Number of Employees
- 100 - 249
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 5 Projects Listed
Walla is a creative partner for funded startups who need high-quality, on-brand design but don't have time to build an in-house team. We plug in like your internal design crew, giving founders, marketing leads, and growth teams the support they need to scale smarter and move faster...
Top Services:
- Creative Services
- Branding
- Logo Design
- Package Design
- Web Design
- Show more
- Location
- Washington DC, Washington DC
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 8 Projects Listed
MuteSix excels in Real-Time Performance Snapchat Marketing. With a billion dollars in trackable revenue, our data-driven studio offers a full-service approach for next-gen brands and market leaders across various industries. Join us in crafting seamless customer experiences...
Top Services:
- Digital Marketing
- Content Marketing
- Social Media Marketing
- Graphic Design
- PPC
- Show more
- Location
- Los Angeles, California
- Number of Employees
- 100 - 249
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 16 Projects Listed
#spon Influencer Marketing is a brand-first influencer marketing agency born from the first generation of influencers and still independently at the heart of the influencer world...
Top Services:
- Social Media Marketing
- Location
- Eindhoven, Netherlands
- Number of Employees
- Under 49
- Minimal Budget
- $25,000 - $50,000
Theory House is an expert retail marketing agency that partners with leading food and beverage brands and retailers, including Pepsi, 1800 Tequila, E&J Gallo, and Starbucks, to convert passion to purchase...
Top Services:
- Digital Marketing
- Social Media Marketing
- Branding
- Advertising
- Package Design
- Show more
- Location
- Charlotte, North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 8 Projects Listed
Italian Brand Advisory and Brand Governance firm based in Rome and Milan, working directly with CEOs, founders and boards on brand decisions...
Top Services:
- Business Consulting
- Creative Services
- SEO
- Video Production
- Graphic Design
- Show more
- Location
- Rome, Italy
- Number of Employees
- Under 49
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 10 Projects Listed
Think Cre8tive is an award-winning digital marketing agency in Grapevine, Texas, named Best Advertising Agency in DFW 11 years running. We deliver SEO, paid media, custom websites and fractional CMO leadership for automotive, home services, legal, healthcare and B2B brands, with tracking that ties e...
Top Services:
- SEO
- Web Design
- Social Media Marketing
- PPC
- Digital Strategy
- Show more
- Location
- Grapevine, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 8 Projects Listed
Tasty Branding is an appetite marketing agency dedicated to creating viral food and beverage branding. Our passionate team of art directors, designers, copywriters, and content creators collaborates with clients to bring their vision to life. We serve various industries and offer comprehensive capabilities...
Top Services:
- Advertising
- Social Media Marketing
- Branding
- Location
- Minneapolis, Minnesota
- Number of Employees
- Under 49
- Average Hourly Rate
- $135/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 5 Projects Listed
We are a leading Canadian marketing communications agency with a talent for turning heads, curating exceptional experiences, and making authentic connections between brands and the people who matter to them. We deliver results across five integrated divisions: PR, Digital, Live, Social and Collabs...
Top Services:
- Public Relations
- Reputation Management
- Digital Marketing
- Digital Strategy
- Media Buying
- Show more
- Location
- Toronto, Canada
- Number of Employees
- Under 49
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 4 Projects Listed
Providing visual communication, branding, and marketing services. 76West is a New York brand consultancy that identifies untapped business potential. We increase brand recognition, value and long-term growth...
Top Services:
- Branding
- Graphic Design
- Social Media Marketing
- SEO
- Digital Marketing
- Show more
- Location
- Syracuse, New York
- Number of Employees
- Under 49
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 4 Projects Listed
Bob's Your Uncle is a Toronto-based independent branding and creative agency helping challenger brands become category leaders. We specialize in brand strategy, positioning, design, and integrated creative for food & beverage and CPG brands...
Top Services:
- Branding
- Creative Services
- Package Design
- Social Media Marketing
- Digital Strategy
- Show more
- Location
- Toronto, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 4 Projects Listed
Trevant makes influencer marketing work at scale. We help complex brands - think lots of products, multiple business lines, and retail partners - run creator programs that are efficient, measurable, and authentically engaging. From sourcing and content to amplification and analytics, we build the engine...
Top Services:
- Social Media Marketing
- Content Marketing
- Location
- Overland Park, Kansas
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $25,000 - $50,000
Blennd is an award-winning digital marketing and web design agency based in Denver, Colorado. We partner with ambitious businesses to deliver strategy, web design, web development and digital marketing that connects and converts...
Top Services:
- Web Design
- Web Development
- Digital Marketing
- Branding
- SEO
- Show more
- Location
- Denver, Colorado
- Number of Employees
- Under 49
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 5 Projects Listed
Digital Operative (DO) is an award-winning, full-service, digital commerce agency with over 12 years of experience in providing innovative solutions to help our clients pursue business growth.We've joined forces with 85Sixty.Our agency capabilities include strategic planning, design, UX, digital...
Top Services:
- SEO
- Social Media Marketing
- Digital Marketing
- Affiliate Marketing
- PPC
- Show more
- Location
- San Diego, California
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 1 Project Listed
Your brand, brewed to perfection. Websites, apps, UX + marketing systems that helps your company grow with clarity...
Top Services:
- Product Design
- Digital Marketing
- UI/UX Design
- Graphic Design
- Digital Strategy
- Show more
- Location
- Calgary, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $130/hr
- Minimal Budget
- $25,000 - $50,000
Penta Marketing Agency is a specialist in Experiential Marketing 360º. With a focus on generating authentic and memorable experiences, we connect with the hearts and minds of consumers. With over 21 years of experience and more than 30 international awards, we bring a unique strategic, creative, and...
Top Services:
- Digital Marketing
- Social Media Marketing
- Advertising
- Content Marketing
- Branding
- Show more
- Location
- Hollywood, Florida
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 1 Project Listed
This agency specializes in transforming brand narratives into compelling experiences by offering innovative strategic guidance and meaningful brand architecture. They aim to help brands effectively communicate their story to audiences, ensuring they understand not just what the brand does, but why it matters...
Top Services:
- Social Media Marketing
- Advertising
- Branding
- Graphic Design
- Show more
- Location
- Richmond, Virginia
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $25,000 - $50,000
H.E.A. (Happily Ever After) is an award-winning brand and marketing agency that transforms business strategy into storytelling magic. With offices in Singapore, Kuala Lumpur, and Shanghai, H.E.A blends creativity and strategic insight to build & launch brands people love. From government to tech, hospitality...
Top Services:
- Branding
- Content Marketing
- Digital Services
- Social Media Marketing
- Show more
- Location
- Singapore, Singapore
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $25,000 - $50,000
Secret Fort is a place where honesty thrives. We built it to eliminate weak ideas, endless churn, and calculated answers that survive boardrooms but never connect with people. Were not here to fake it. Were here to uncover what's real...
Top Services:
- Social Media Marketing
- Digital Marketing
- Content Marketing
- Video Production
- Branding
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Minimal Budget
- $25,000 - $50,000
Helping authors transform manuscripts into professionally published books with expert publishing, design, and marketing solutions...
Top Services:
- Reputation Management
- Digital Services
- Creative Services
- Branding
- Web Development
- Show more
- Location
- Austin, Texas
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $1000/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 1 Project Listed
The Attention Seeker (attn:seeker) is a social media agency based in Grey Lynn, Auckland, working with brands in 6+ countries, including NZ, Australia, the US, the UK, the UAE and Canada. We do organic social media management: strategy, short-form video content, posting, community management and reporting...
Top Services:
- Social Media Marketing
- Video Production
- Creative Services
- Branding
- Reputation Management
- Show more
- Location
- Auckland, New Zealand
- Number of Employees
- Under 49
- Minimal Budget
- $25,000 - $50,000
KOMBIND is an independent branding agency servicing existing and emerging brands. We integrate business, technology and brand strategy to craft intelligent ideas into engaging and meaningful brand experiences...
Top Services:
- Digital Marketing
- Social Media Marketing
- eCommerce
- Content Marketing
- Email Marketing
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $225/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 1 Project Listed
The Mixx is a full-service certified-diverse digital, marketing and strategic creative agency. We serve iconic Fortune 500 brands, emerging startups and private enterprises—supporting, cultivating, and reinvigorating their brands through identity programs, integrated campaigns as well as internal...
Top Services:
- Social Media Marketing
- Creative Services
- Branding
- Content Marketing
- Graphic Design
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $275/hr
- Minimal Budget
- $25,000 - $50,000
Honest Digital is revolutionizing the automotive industry's digital landscape. Frustrated by stories of dealerships being let down by SEO and digital marketing agencies, Honest Digital is committed to a different approach...
Top Services:
- SEO
- Digital Marketing
- Social Media Marketing
- Public Relations
- PPC
- Show more
- Location
- Asheville, North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $25,000 - $50,000
Branding Records is a branding and marketing agency with 13+ years of experience, 350+ clients, and offices in Hong Kong, Shanghai, and Milan. We help global brands enter and grow across Greater China, and support brands expanding into new international markets. Long-term clients include Dior, Tiffany & Co...
Top Services:
- Digital Services
- Branding
- Creative Services
- Design Services
- Digital Strategy
- Show more
- Location
- Hong Kong, Hong Kong
- Number of Employees
- Under 49
- Average Hourly Rate
- $180/hr
- Minimal Budget
- $25,000 - $50,000
Blink Advertising is a full-service marketing and communications agency specializing in integrated B2B and B2C solutions that help businesses strengthen their brands, engage audiences, and achieve measurable growth. For more than a decade, the agency has combined strategic thinking, creative execution, and...
Top Services:
- Advertising
- Digital Marketing
- Digital Strategy
- Media Buying
- PPC
- Show more
- Location
- Pittsburgh, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 1 Project Listed
Were ICG-ADV, a delightfully weird, full-service marketing and advertising agency that makes brands unignorable...
Top Services:
- Advertising
- Branding
- Video Production
- Social Media Marketing
- Creative Services
- Show more
- Location
- Oklahoma City, Oklahoma
- Number of Employees
- Under 49
- Minimal Budget
- $25,000 - $50,000
Rogue380 is a full-service advertising agency in Toronto that develops unexpected and effective strategies through exceptional creativity. They focus on objectives that provide brands with a competitive edge in dynamic and unpredictable markets by continuously updating their strategic thinking...
Top Services:
- SEO
- Social Media Marketing
- Creative Services
- Location
- Toronto, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $25,000 - $50,000
Part creative agency. Part media agency. 100% backed by data...
Top Services:
- Design Services
- Video Production
- Branding
- Creative Services
- Digital Marketing
- Show more
- Location
- Rochester, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $25,000 - $50,000
From The Future works with sophisticated brands to fix broken, boring, and ineffective digital strategies. We approach delivering effective digital strategy designed to accelerate growth by integrating marketing from all channels that prove ROI for specific brands...
Top Services:
- UI/UX Design
- eCommerce
- Web Development
- Social Media Marketing
- Digital Marketing
- Show more
- Location
- Philadelphia, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $25,000 - $50,000
Leidar was founded in 2009 based on a simple mission: to help leaders navigate the many issues and challenges in todays rapidly changing world. Using high-impact communications and leadership programmes, we can help you set new directions, identify and steer away from trouble spots and stay on course for...
Top Services:
- Branding
- Logo Design
- Social Media Marketing
- Location
- Geneva, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $25,000 - $50,000
Seohumb.de is a Germany-based SEO agency specializing in local SEO and Google Business Profile optimization. Based in Hamburg, the agency helps businesses improve their visibility on Google Maps and local search results through transparent, results-driven strategies tailored to the German market...
Top Services:
- SEO
- PPC
- Social Media Marketing
- Location
- Hamburg, Germany
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $25,000 - $50,000
At Waterbe, our mission is to serve as a bridge connecting companies around the world to the growing South Korean market landscape. Our creative digital solutions connect brands with local audiences, making global aspirations a reality...
Top Services:
- Digital Marketing
- Digital Strategy
- Social Media Marketing
- Content Marketing
- Creative Services
- Show more
- Location
- Seoul, South Korea
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $25,000 - $50,000
A full-service marketing firm called Brand Kitchen focuses on establishing connections between food and beverage brands and their target customers. We support businesses in embracing the new consumer empowerment and transforming it into stronger brand relationships that increase business growth and brand...
Top Services:
- Advertising
- Digital Marketing
- Social Media Marketing
- PPC
- Branding
- Show more
- Location
- Morristown, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $25,000 - $50,000
First Person is a creative partner that embraces your business challenge to create a direct connection with your audience that strikes at the essential, emotional and expandable core of a brand story...
Top Services:
- Design Services
- Graphic Design
- Branding
- Social Media Marketing
- Digital Marketing
- Show more
- Location
- San Francisco, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $25,000 - $50,000
We create powerful digital products that engage real people. It's what makes us different. We listen intently to our clients purpose – we design for it. But we also fiercely care about the end user. We build for them – for longevity, for trust, for value...
Top Services:
- Web Design
- Web Development
- SEO
- Digital Marketing
- Social Media Marketing
- Show more
- Location
- Long Beach, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $145/hr
- Minimal Budget
- $25,000 - $50,000
Kiosk is a full-service marketing agency that connects the dots between insights and impact, creativity and conversion, people and purpose. Headquartered in Novato, California, we drive meaningful results by putting people at the heart of everything we do...
Top Services:
- CRO
- Advertising
- Branding
- Content Marketing
- Social Media Marketing
- Show more
- Location
- Novato, California
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $210/hr
- Minimal Budget
- $25,000 - $50,000
Vanilla Circus is a UK-based digital marketing agency specializing in SEO, content marketing, AI search optimization, and organic growth strategies. The agency helps businesses improve their online visibility, attract qualified traffic, and generate sustainable leads through data-driven search marketing and...
Top Services:
- Digital Marketing
- SEO
- Web Design
- UI/UX Design
- Branding
- Show more
- Location
- Ripley, United Kingdom
- Number of Employees
- 250 - 499
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $25,000 - $50,000
TOAST is an Australian strategic branding and design agency specializing in brand strategy, identity design, digital experiences, web design, content production, and placemaking solutions. With offices in Sydney and Brisbane, the agency helps organizations create impactful brands and meaningful customer...
Top Services:
- Creative Services
- Branding
- Design Services
- Web Design
- Digital Marketing
- Show more
- Location
- Sydney, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $25,000 - $50,000
Social Media Marketing Specializations
Services Related to Social Media Marketing
Why companies trust DesignRush
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6 Frequently Asked Questions About Social Media Marketing Companies
What services do social media marketing companies provide?
Social media marketing companies provide a comprehensive range of services that span strategy development, content creation, and optimization. Here are some of their core services:
- Social media strategy
- Content creation
- Paid social
- Community management
- Influencer marketing
- Analytics and reporting
Some companies also offer broader digital marketing services, including search engine optimization (SEO), paid media, email marketing, video marketing, public relations (PR), and landing page optimization.
What social media channels should your business prioritize?
For business-to-business (B2B) organizations, LinkedIn is often a top priority, while X may also be useful, depending on your industry and whether real-time conversations matter to your brand.
For business-to-consumer (B2C) brands targeting younger consumers, YouTube, Instagram, and TikTok are often stronger options.
According to the Pew Research Center, 95% of 18-29-year-olds use YouTube, followed by Instagram at 80% and TikTok at 63%.
A reputable social media marketing company should recommend a channel mix based on your goals, target audience behavior, and the type of content you can produce consistently.
When should you partner with a content creator vs. an influencer?
Partner with a content creator for asset creation. Conversely, choose an influencer for the audience. Here are more details about the differences between each to help you with your decision:
| Content Creator | Influencer | |
| Who are they? | Experts in their specific field who create engaging and educational content for a specific topic, niche, or format | Individuals with an established audience who can shape opinions and promote brands, products, or ideas |
| Content examples |
|
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| Best for |
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How to measure the ROI of your social media efforts?
To measure the return on investment of your social media efforts, first clarify the business outcome you want to achieve with your social media campaign. For example, generating leads, sales, or demo requests.
Next, track key performance indicators (KPIs) tied to that goal, such as engagement rate, click-through rate, conversion rate, cost per lead, and return on ad spend (ROAS). Use attribution models, analytics tools, and UTM parameters to connect social activities to business results.
Industry benchmarks can provide helpful context, but they vary by platform, industry, and methodology. Here are benchmarks from an Emplifi research report to help you gauge campaign performance:
- Instagram
- Median engagement rate: 16.9%
- Cost per mille (CPM): ~$2.50, with ad spend per account reaching $5,100
- Facebook
- Median engagement rate: 1.4%-2.5%
- CPM: ~$1.40-$1.70, with ad spend per account reaching $8,500-$11,200
- TikTok
- Median engagement rate: 27.6%
- CPM: ~$1.00-$1.30, with ad spend per account reaching $14,900
How long until you see the results of your social media marketing campaigns?
Paid social campaigns generate results within a few days or weeks, but organic social media may take at least 3 months.
For organic social media, you might see initial follower growth and engagement within the first few weeks of regular posting. After 1-3 months, your account may gain traction as content performance improves, and audience engagement becomes more consistent.
By months 3-6, you may start producing qualified leads, stronger brand recall, and sales impact, especially for newer brands that are still building and refining their strategies.
Paid media campaigns, by contrast, can generate visibility, traffic, and conversions within days or weeks, but long-term performance will depend on creative quality, targeting, budget, and optimization efforts.
Ultimately, the time required to see meaningful results depends on your brand awareness, content quality, posting consistency, audience targeting, offer strength, and your broader marketing strategy.
What are the top social media marketing companies?
We have curated a list of top social media companies on DesignRush across multiple price points, so you can identify a vendor within your budget.
| High budget: $50,000+ |
|
| Low budget: $25,000-$50,000 |
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Beyond budget, our agency directory allows you to filter agency profiles by location, area of expertise, agency reviews, client types, team size, and hourly rates.
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