The wrong social media companies can leave you with off-brand content, weak engagement, and wasted ad spend. Instead, browse our directory of vetted agencies that know how to turn posts into pipeline.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
RAW Pictures is a UK based creative video agency, specialising in video content and animations for businesses across the world. Clients include Google, Amazon, Samsung and Apple...
Top Services:
- Video Production
- Branding
- Social Media Marketing
- Location
- Oxford, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
KYNO Creative Studio turns ideas into end-to-end campaigns for fashion and luxury: creative direction, photo/video production, influencer intelligence, branding, AI tools, and events. Dubai-based, we cover ME, Europe, and emerging markets with Italian craft and scalable execution. We work with brands like...
Top Services:
- Creative Services
- Video Production
- Advertising
- Graphic Design
- Web Development
- Show more
- Location
- Dubai, United Arab Emirates
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 7 Projects Listed
TerraNova360 finds growth that established brands are missing. Often it lives in the diverse and newcomer audiences competitors treat as a side segment and we treat as core to the market. Sometimes it lives in a stalled category, a new geography, or a misread consumer base. Working with CMOs, VPs of...
Top Services:
- Digital Services
- Graphic Design
- Public Relations
- Creative Services
- Digital Strategy
- Show more
- Location
- Toronto, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $135/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 2 Projects Listed
JRB is a Chicago-based consulting team that works with small to medium-sized businesses (and entrepreneurs) to increase revenues and profits by providing enterprise-level sales, marketing and technology support while removing the challenges, frustrations and costs incurred with onboarding full-time employees...
Top Services:
- Digital Marketing
- SEO
- Branding
- PPC
- Social Media Marketing
- Show more
- Location
- Palatine, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 5 Projects Listed
Komdigit Agency is experience engineering firm, creating nextlevel digital products by blending user experience & brand storytelling...
Top Services:
- Digital Marketing
- PPC
- SEO
- Social Media Marketing
- Web Design
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
We're a full service agency, a collective of industry specialists across APAC, that provides brand building solutions to your business problems...
Top Services:
- Creative Services
- Branding
- Digital Marketing
- Advertising
- Market Research
- Show more
- Location
- Singapore, Singapore
- Number of Employees
- Under 49
- Portfolios Count
- 3 Projects Listed
We're a professional team of website designers & developers, and WordPress specialists, passionate in crafting unique and beautiful websites, results driven e-commerce stores, eyecatching branding, all backed up by an online support helpdesk, available 24/7/365...
Top Services:
- Web Design
- Graphic Design
- Logo Design
- WordPress Website Design
- Web Development
- Show more
- Location
- Newtown Mount Kennedy, Ireland
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
At Get The Clicks, our focus is on driving client success. With our teams combined expertise, we continue to learn and grow every day. Staying updated on the latest developments from Google and other platforms is part of our commitment. Whenever new opportunities or changes arise, we make sure to share them...
Top Services:
- Digital Marketing
- Web Design
- SEO
- Email Marketing
- Social Media Marketing
- Show more
- Location
- Orlando, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $155/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
Double W Studio has partnered with creators and brands across the arts, lifestyle, fashion, and wellness industries to build meaningful and aligned digital experiences where every detail matters. With over 50 completed projects and a 5.0/5 Google rating, the studio is recognized for delivering refined...
Top Services:
- Web Design
- SEO
- eCommerce Development
- Digital Strategy
- Social Media Marketing
- Show more
- Location
- Paris, France
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 7 Projects Listed
Digital Ethos is an award-winning digital marketing agency that prides itself on accountability and the connection between business strategy and marketing outcomes...
Top Services:
- PPC
- Social Media Marketing
- Advertising
- Digital Marketing
- Design Services
- Show more
- Location
- Leicester, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $65/hr
- Portfolios Count
- 5 Projects Listed
From stunning web design to cutting-edge marketing strategies, Digital Arkitechs is your go-to partner for all things digital...
Top Services:
- Web Design
- Web Development
- Logo Design
- Branding
- Reputation Management
- Show more
- Location
- Kitchener, Canada
- Number of Employees
- Under 49
- Portfolios Count
- 7 Projects Listed
Avenue 25 provides branding and web development to traditional and online marketing, SEO and graphic design services...
Top Services:
- Web Development
- Digital Marketing
- PPC
- SEO
- Social Media Marketing
- Show more
- Location
- Phoenix, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $165/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
At Porter Pro Media, we don’t create ads. We tell stories...
Top Services:
- Video Marketing
- Digital Marketing
- SEO
- Content Marketing
- Social Media Marketing
- Show more
- Location
- Idaho Falls, Idaho
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Kreative Marketing Insights (KMI) is a top Atlanta digital marketing agency specializing in SEO, social media marketing, and website design & development. We drive online growth with innovative strategies and cutting-edge solutions...
Top Services:
- Digital Services
- Web Design
- Web Development
- WordPress Website Design
- Social Media Marketing
- Show more
- Location
- Atlanta, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
We provide personalized copywriting, marketing, and sales services to accelerate growth for B2B and Tech brands. Our tailored strategies & hands-on approach help MarTech, Series B Tech Startups, PropTech, Consulting, Marketing & Advertising agencies achieve measurable results and scalable success...
Top Services:
- Content Marketing
- Email Marketing
- PPC
- Digital Marketing
- SEO
- Show more
- Location
- Edinburgh, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Portfolios Count
- 5 Projects Listed
TVGla IS A DIGITAL-FIRST PERFORMANCE CREATIVE AGENCYWe work with leading brands who need a partner capable of producing and managing high-touch, high-volume performance creative in rapidly moving environments...
Top Services:
- Creative Services
- Digital Marketing
- Digital Strategy
- Branding
- Social Media Marketing
- Show more
- Location
- Culver City, California
- Number of Employees
- 50 - 99
- Minimal Budget
- $50,000 & Up
Online Marketing Standard is the top digital marketing firm focused on helping small businesses maximize ROI from their marketing dollars through cutting-edge marketing tactics and techniques...
Top Services:
- SEO
- PPC
- Social Media Marketing
- Digital Marketing
- Content Marketing
- Show more
- Location
- Clermont, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
RestorationBoost is a digital marketing agency that specializes in the damage restoration industry. We have developed a system of creating water damage leads for our clients on a regular basis by utilizing our unique "blended" approach of targeting both organic search engine optimization and paid advertising...
Top Services:
- SEO
- PPC
- Digital Marketing
- Content Marketing
- Social Media Marketing
- Show more
- Location
- Front Royal, Virginia
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
The Mx Group is a leading B2B digital marketing agency and demand generation firm helping you gain a competitive advantage in modern B2B marketing. Our comprehensive suite of services includes strategy development, design and content creation, web and app development, and demand generation and lead...
Top Services:
- Digital Marketing
- Social Media Marketing
- Digital Services
- Mobile App Development
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- 100 - 249
- Portfolios Count
- 5 Projects Listed
Being Design is a boutique consultancy focused on helping purpose driven organizations scale their impact through technology, design, and better branding. Our mission is to increase human wellbeing by empowering those that empower others. With our unique blend of strategy, branding, and human-centered design...
Top Services:
- Digital Marketing
- Social Media Marketing
- Web Design
- Branding
- Show more
- Location
- Philadelphia, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $10,000 - $25,000
At WebMarkets Medical Marketing, we focus on partnering with passionate, empowered, and talented individuals who aren't afraid to work hard to accomplish their goals. This is the knowledge base, skill set, and culture of the team that executes healthcare marketing strategies on behalf of our valued clients...
Top Services:
- Digital Marketing
- Social Media Marketing
- Web Design
- Market Research
- Show more
- Location
- Boise, Idaho
- Number of Employees
- Under 49
- Portfolios Count
- 5 Projects Listed
GlobalCom PR Network collaborates with top-tier automotive PR agencies worldwide, offering tailored communication services for the automotive sector. Our successes include campaigns for iconic brands, leaving indelible impressions on both B2B and B2C audiences...
Top Services:
- Public Relations
- Social Media Marketing
- SEO
- Market Research
- Show more
- Location
- Garching, Germany
- Number of Employees
- 500 - 999
- Portfolios Count
- 5 Projects Listed
By partnering with us for your digital marketing needs, you’ll gain a clear competitive advantage, breathe easy and grow purposefully...
Top Services:
- Digital Marketing
- Social Media Marketing
- Content Marketing
- SEO
- PPC
- Show more
- Location
- Scottsdale, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Portfolios Count
- 1 Project Listed
We filter everything we do for clients through our mission statement of adding value, exceeding your expectations, and growing your business. You are our number 1 priority, and nothing gets in the way of us delivering exceptional results every time. If you want to work a focused and dedicate Web Design and...
Top Services:
- Social Media Marketing
- SEO
- Email Marketing
- eCommerce
- Web Design
- Show more
- Location
- Johnson City, Tennessee
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Cloudfactory is an Amsterdam-based independent creative agency specializing in brand strategy, communications, and design. They collaborate with global and European brands to create bold campaigns that activate brand missions and inspire action...
Top Services:
- Creative Services
- Branding
- Digital Services
- Public Relations
- Digital Marketing
- Show more
- Location
- Amsterdam, Netherlands
- Number of Employees
- Under 49
- Portfolios Count
- 9 Projects Listed
Welcome to the dominion of Cerdonis Technologies LLC, the towering giant in game app development and React Native development. From the US, we've etched legendary tales in digital solutions since 2015. With us, your grandest visions take flight in the digital realm...
Top Services:
- Mobile App Development
- eCommerce Development
- UI/UX Design
- WordPress Website Design
- Web Design
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $110/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 6 Projects Listed
Award-winning Performance Marketing agency, specialising in Paid Media, SEO, web development, social media and creative services. The largest performance marketing agency in Southeast Asia (now present in Malaysia, Singapore and Hong Kong)...
Top Services:
- Digital Marketing
- PPC
- Social Media Marketing
- eCommerce
- SEO
- Show more
- Location
- Kuala Lumpur, Malaysia
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $100/hr
- Portfolios Count
- 5 Projects Listed
NOVUS is an independent media agency that architects growth with purpose where every media decision is intentional, measurable, and built for impact...
Top Services:
- Digital Marketing
- Media Buying
- Social Media Marketing
- Video Marketing
- Advertising
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $185/hr
- Minimal Budget
- $50,000 & Up
At Bastian Lewis, our distinctive methodology and extensive expertise serve as invaluable assets for scale-ups in need of professional online marketing guidance. Speed and flexibility are paramount for this demographic, where larger agencies often falter due to slow adaptation and a shortage of T-shaped...
Top Services:
- Digital Marketing
- Media Buying
- PPC
- Social Media Marketing
- Advertising
- Show more
- Location
- Amsterdam, Netherlands
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
Diseño web pamplona, Marketing seo local , marketing en redes sociales. Te llevamos clientes...
Top Services:
- Web Design
- Digital Marketing
- Social Media Marketing
- SEO
- Video Marketing
- Show more
- Location
- Pamplona, Spain
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 6 Projects Listed
Web-Net Digital Marketing Agency in Athens, Greece Web Development, Design, Digital Marketing, Hosting, Email Marketing, SEO, Social Media Marketing, Google Ads...
Top Services:
- Digital Marketing
- SEO
- Social Media Marketing
- Content Marketing
- Email Marketing
- Show more
- Location
- Athens, Greece
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Feeling like your business is on life support? Dont worry, we've seen it all from disjointed strategies to marketing campaigns that go nowhere...
Top Services:
- Advertising
- Digital Marketing
- PPC
- Social Media Marketing
- SEO
- Show more
- Location
- Toronto, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $190/hr
- Portfolios Count
- 2 Projects Listed
KARMA jack helps enterprise and multi-location brands unlock scalable growth through full-service marketing: websites, SEO, digital ads, and brand strategyall delivered with unmatched speed and a human-first approach...
Top Services:
- SEO
- Advertising
- PPC
- Social Media Marketing
- Digital Marketing
- Show more
- Location
- Ferndale, Michigan
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
D&M Creative provides : GRAPHIC DESIGNMARKETINGWEB DESIGNSEOCROPHOTOGRAPHYVIDEOINFOGRAPHICSCONTENT CREATIONSOCIAL MEDIA MARKETING...
Top Services:
- Branding
- Print Design
- Graphic Design
- Video Production
- Design Services
- Show more
- Location
- Burnley, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
With digital natives like Super Duper on your side, your brand can join a cultural revolution that puts your consumer at the centre of where the conversation begins: On their phones, on their laptops, and in their social feeds...
Top Services:
- Branding
- Design Services
- Logo Design
- Digital Services
- Creative Services
- Show more
- Location
- Toronto, Canada
- Number of Employees
- Under 49
- Portfolios Count
- 3 Projects Listed
We are engaged in the development and support of websites on the Drupal 10 CMS platform. We implement both small projects and large Internet portals and solutions related to e-commerce...
Top Services:
- Web Design
- eCommerce Development
- Web Development
- UI/UX Design
- SEO
- Show more
- Location
- Viciebsk, Belarus
- Number of Employees
- Under 49
- Average Hourly Rate
- $35/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 8 Projects Listed
We help first-time and growing business owners feel confident with handcrafted logos, brand identities, and custom WordPress websites created with intention, clarity, and a warm, collaborative approach...
Top Services:
- Web Design
- Logo Design
- Web Development
- Graphic Design
- Branding
- Show more
- Location
- Gilbertsville, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
ComboApp is a professional mobile app marketing agency that seamlessly connects businesses, from start to finish, with comprehensive mobile and web marketing services. Our goal is to help you transform your ideas into successful realities...
Top Services:
- SEO
- Social Media Marketing
- Content Marketing
- PPC
- Digital Marketing
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Portfolios Count
- 5 Projects Listed
With more than 12 years of experience in Digital Marketing, we are experts in Social Media, Online Advertising, Graphic Design and Branding...
Top Services:
- Graphic Design
- Branding
- Social Media Marketing
- Web Design
- Web Development
- Show more
- Location
- Sheridan, Wyoming
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
Recognized as a Top Digital Marketing Agency in New York and a Forbes Agency Council member, fishbat excels in strategic creativity. We help navigate brands through the uncharted waters of digital marketing to create magic moments that capture attention and deliver results...
Top Services:
- SEO
- Content Marketing
- Email Marketing
- Digital Marketing
- Social Media Marketing
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Portfolios Count
- 6 Projects Listed
We help small and medium sized businesses increase their digital presence...
Top Services:
- SEO
- Web Design
- Social Media Marketing
- Digital Marketing
- Web Development
- Show more
- Location
- Rockford, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Full Stack Marketing and Creative agency to amplify your profit...
Top Services:
- Digital Marketing
- Email Marketing
- Social Media Marketing
- SEO
- Branding
- Show more
- Location
- San Diego, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Jagged Crow Creative is a bespoke web design agency specialising in customized, high-converting websites that expand your company and differentiate you from the competition...
Top Services:
- Web Development
- Web Design
- Social Media Marketing
- SEO
- Email Marketing
- Show more
- Location
- Mount Jagged, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $135/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Go Wave is a wave of innovation: unstoppable, dynamic and full of energy. We transform digital into extraordinary experiences, operating in the digital services economy. A flexible and forward-looking startup, each project is an opportunity to explore new horizons and create value...
Top Services:
- Graphic Design
- Web Development
- Social Media Marketing
- AI Development
- WordPress Website Design
- Show more
- Location
- Naples, Italy
- Number of Employees
- Under 49
- Average Hourly Rate
- $80/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
At Digital Logic, we use data and analytics to make smart marketing decisions, drive revenue growth, and make sure businesses get the most out of digital marketing. In need of Web Design, Web Development, Creative, Analytics, Search Engine Optimization, or Online Campaign Management? We've got you covered...
Top Services:
- SEO
- Advertising
- Social Media Marketing
- Content Marketing
- PPC
- Show more
- Location
- Shreveport, Louisiana
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $1,000 - $10,000
We are a Los Angeles based ROI-Driven digital marketing agency. Our group of experienced industry experts are determined to fill in the marketing gaps that companies face in today's ever-changing technological world. We offer tailored solutions for Paid Search, Email Marketing, SEO, Product Placement, Media...
Top Services:
- SEO
- PPC
- Social Media Marketing
- Digital Marketing
- Content Marketing
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
Merged Media is the result of a collaboration between two industry-leading agencies. We cover all the bases as your all in one stop digital marketing agency including Social Media Marketing, SEO, SEM plus website optimization...
Top Services:
- Digital Marketing
- Social Media Marketing
- Location
- Guelph, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Web Agency Turin since 2009 specialized in Web design and Digital Communication in Turin. A well-established reality in its sector that stands out for its high-performance design skills for web models developed with the most innovative programming languages and for offering its customers a "tailor-made...
Top Services:
- eCommerce Development
- Web Design
- Digital Marketing
- eCommerce
- SEO
- Show more
- Location
- Torino, Italy
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Founded in 2022, Bytes Technologies began an innovative journey. Our early dedication to delivering premium web solutions and pioneering SEO strategies laid the foundation for our success. Serving clients worldwide, we've built a reputation for excellence. Based in Sacramento, California, our unwavering...
Top Services:
- Graphic Design
- Web Design
- UI/UX Design
- Digital Marketing
- Mobile App Development
- Show more
- Location
- Sacramento, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 5 Projects Listed
We're Absolute Digital Media, a multi-award-winning independent digital marketing agency specialising in growth for regulated and competitive sectors. We partner with brands worldwide that need expert support in industries where compliance, trust and performance all play a critical role...
Top Services:
- Digital Marketing
- SEO
- PPC
- Web Design
- eCommerce
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 7 Projects Listed
Social Media Marketing Specializations
Services Related to Social Media Marketing
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
4.8
4.8Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
6 Frequently Asked Questions About Social Media Marketing Companies
What services do social media marketing companies provide?
Social media marketing companies provide a comprehensive range of services that span strategy development, content creation, and optimization. Here are some of their core services:
- Social media strategy
- Content creation
- Paid social
- Community management
- Influencer marketing
- Analytics and reporting
Some companies also offer broader digital marketing services, including search engine optimization (SEO), paid media, email marketing, video marketing, public relations (PR), and landing page optimization.
What social media channels should your business prioritize?
For business-to-business (B2B) organizations, LinkedIn is often a top priority, while X may also be useful, depending on your industry and whether real-time conversations matter to your brand.
For business-to-consumer (B2C) brands targeting younger consumers, YouTube, Instagram, and TikTok are often stronger options.
According to the Pew Research Center, 95% of 18-29-year-olds use YouTube, followed by Instagram at 80% and TikTok at 63%.
A reputable social media marketing company should recommend a channel mix based on your goals, target audience behavior, and the type of content you can produce consistently.
When should you partner with a content creator vs. an influencer?
Partner with a content creator for asset creation. Conversely, choose an influencer for the audience. Here are more details about the differences between each to help you with your decision:
| Content Creator | Influencer | |
| Who are they? | Experts in their specific field who create engaging and educational content for a specific topic, niche, or format | Individuals with an established audience who can shape opinions and promote brands, products, or ideas |
| Content examples |
|
|
| Best for |
|
|
How to measure the ROI of your social media efforts?
To measure the return on investment of your social media efforts, first clarify the business outcome you want to achieve with your social media campaign. For example, generating leads, sales, or demo requests.
Next, track key performance indicators (KPIs) tied to that goal, such as engagement rate, click-through rate, conversion rate, cost per lead, and return on ad spend (ROAS). Use attribution models, analytics tools, and UTM parameters to connect social activities to business results.
Industry benchmarks can provide helpful context, but they vary by platform, industry, and methodology. Here are benchmarks from an Emplifi research report to help you gauge campaign performance:
- Instagram
- Median engagement rate: 16.9%
- Cost per mille (CPM): ~$2.50, with ad spend per account reaching $5,100
- Facebook
- Median engagement rate: 1.4%-2.5%
- CPM: ~$1.40-$1.70, with ad spend per account reaching $8,500-$11,200
- TikTok
- Median engagement rate: 27.6%
- CPM: ~$1.00-$1.30, with ad spend per account reaching $14,900
How long until you see the results of your social media marketing campaigns?
Paid social campaigns generate results within a few days or weeks, but organic social media may take at least 3 months.
For organic social media, you might see initial follower growth and engagement within the first few weeks of regular posting. After 1-3 months, your account may gain traction as content performance improves, and audience engagement becomes more consistent.
By months 3-6, you may start producing qualified leads, stronger brand recall, and sales impact, especially for newer brands that are still building and refining their strategies.
Paid media campaigns, by contrast, can generate visibility, traffic, and conversions within days or weeks, but long-term performance will depend on creative quality, targeting, budget, and optimization efforts.
Ultimately, the time required to see meaningful results depends on your brand awareness, content quality, posting consistency, audience targeting, offer strength, and your broader marketing strategy.
What are the top social media marketing companies?
We have curated a list of top social media companies on DesignRush across multiple price points, so you can identify a vendor within your budget.
| High budget: $50,000+ |
|
| Low budget: $25,000-$50,000 |
|
Beyond budget, our agency directory allows you to filter agency profiles by location, area of expertise, agency reviews, client types, team size, and hourly rates.
Latest Trends Related to Social Media Marketing
