DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

1,170 Companies - Rankings updated: August 19, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • Trusted By Local & International Brands.

    Full-service Vancouver video production company dedicated to delivering high-end visuals for clients and budgets of all sizes. We are a full-service video production company, dedicated to delivering high-end visuals for clients and budgets of all sizes. We work with brands to help tell their stories in...

    Location
    Vancouver, Canada
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Bring Your Marketing to Life With Professional Video.

    TruFocus Productions transforms how businesses connect with audiences through strategic video. Unlike typical production companies that just execute creative briefs, we approach each project through a results-driven lens capturing not just beautiful footage, but moments that drive measurable action...

    Location
    Naperville, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
  • Video, Photo And Audio Storytelling

    Resource Media is a specialist video production company focused on delivering high-impact visual storytelling for mining and resource sector clients. We create engaging corporate videos, investor updates, and promotional content that clearly communicate complex projects and company milestones to target...

    Location
    Perth, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $180/hr
    Minimal Budget
    Under $1,000
  • Photos And Videos Even For The Camera Shy

    Telling your story and capturing your vision, honestly and beautifully, is our guiding star. Respecting that story first and foremost, and using a a can-do and collaborative approach to applying our substantial knowledge, skill, experience, creativity, help us create the best possible outcome for our clients...

    Location
    Calgary, Canada
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Be Known Be Understood

    Video production company in Calgary, AB. We assist businesses in establishing a strong online presence through video content that authentically showcases their offerings. Our goal is to simplify business video production for you, turning the videographer into your trusted ally and a valuable business...

    Location
    Calgary, Canada
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Achieve More With Video

    Launch Factory is an award-winning, independent experiential and content production company based in Johannesburg South Africa with offices in Nigeria, Rwanda & Ghana & working in Zambia, Kenya Niger & Tunisia...

    Location
    Sandton, South Africa
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • A Haven For Brands Seeking to Evolve Through Video Production

    PXLCAT is a full-service video production agency creating impactful content for both large-scale venues and personal screens. We craft every project with the goal of forging strong connections and sparking meaningful influence. At our core, were driven by a passion to inspire through powerful visual...

    Location
    Brunswick East, Australia
    Number of Employees
    Under 49
  • Filmmaking Is Our Passion And Our Hobby

    We are a state-of-the-art team, ready to bring your boldest ideas to life, based on years of experience and a strong network in the Hungarian market, all in the most cost-effective way possible. We provide full service in all fields of visual content making. The people behind Loupe and our drive and passion...

    Location
    Budapest, Hungary
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $10,000 - $25,000
  • Transform Your Business with Captivating Video Production

    Aerolens LLC is a Raleigh-based video production company specializing in high-impact visual content for small businesses, real estate, and events. From cinematic FPV drone fly-throughs to short-form social media videos, Aerolens helps brands stand out and grow through powerful storytelling and professional...

    Location
    Raleigh , North Carolina
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Financial Video Production in the USA

    We are a leading video production company creating corporate finance and crypto videos for brokers and online trading platforms. We specialize in producing complex video content that makes sophisticated financial and crypto products easy to understand - helping your company grow...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
  • Turn A New Leaf And Create Videos With Impact

    Turn a new leaf and create impactful videos to resonate with your target audience. We offer a complete range of services, from creative concept development to cinematic videography and professional-grade editing, combining our expertise with state-of-the-art equipment to bring your vision to life and deliver...

    Location
    Colorado Springs, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Medien für Morgen

    Medien für Morgen. Wir verhelfen Ihrem Unternehmen mit nachhaltigem Marketing zu langfristigen Eindrücken. Ob Videos, Fotos, Websites oder Social Media Marketing wir gestalten Qualitätsinhalte zugeschnitten auf Ihre Zielgruppe...

    Location
    Frutigen, Switzerland
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Start Your Story With Us

    We believe motion picture is a dialogue of clarity and expression. Our philosophy values cinematic storytelling and intentional filmmaking across cultures and time...

    Location
    Berlin, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
    Minimal Budget
    $10,000 - $25,000
  • High-quality Videos That Engage

    We specialise in filming live events and creating corporate and promotional videos that captivate audiences, inspire and drive results. At Event Video Pro, we provide bespoke video production services from planning and creative development to final delivery...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    Under $1,000
  • Arizonas Number One Ranked Media Production Service

    Founded in 2018, we are a video production company based in Arizona, helping businesses tell their stories through cinematic, results-driven content. Since the beginning we have been heavily involved within the community. From filming Michael Phelps, to Katie Hobbs, and hosting amazing local talent in our...

    Location
    Tempe, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
  • We Make Brands Feel Human

    Limestone Pictures is a cinematic video production company based in the Netherlands, creating premium brand films, corporate videos, and story-driven content for ambitious organizations. We help brands communicate their identity through emotional, high-quality visuals that resonate with audiences and drive...

    Location
    The Hague, Netherlands
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Where Chaos Becomes Clarity

    Flashy Agency is redefining how brands create, manage, and scale visual content through a powerful AI-native platform built from real-world experience. After producing content at scale for 450+ brands across MENA and working with a network of 1,000+ creators, the team identified the real challenge not content...

    Location
    Dubai, United Arab Emirates
    Number of Employees
    50 - 99
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • We Do It All For You

    As Nashville's leading video production and digital media provider, StagePost has built a reputation for excellence across commercial, corporate, and broadcast production. We serve clients ranging from local businesses to national brands and television networks, delivering fully integrated creative services...

    Location
    Nashville, Tennessee
    Number of Employees
    Under 49
  • Broadcast-Quality Livestreaming for Corporate Events That Can't Afford to Buffer

    DFW Live Stream is a corporate livestreaming and video production company based in Dallas-Fort Worth. We produce multi-camera, switched livestreams for conferences, town halls, webinars, product launches, and hybrid events bringing broadcast-grade switching, audio, graphics, and reliability to every show. Our...

    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Video Production For Business

    We offer a full range of services from concept and scenario development to filming of any complexity, 3D animation, editing, sound design and color correction. Our approach is creative and businessoriented: a video that is not just beautiful, but effective!...

    Location
    Astana, Kazakhstan
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Commercial Property Video Production Sydney

    One Now Two is a commercial property video production company based in Sydney. We produce cinematic video content for commercial real estate agents, property developers, and marketing teams covering office buildings, industrial warehouses, development sites, retail spaces, and drone aerial filming across...

    Location
    Sydney, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Where Vision Meets Production

    From corporate films to commercials and event coverage, KM4 Productions delivers high-quality video content that builds brands and drives results. Toronto's go-to production team for businesses that take their story seriously...

    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • The Best Video Crews

    Assignment Desk provides access to a network of vetted video production professionals across more than 24 U.S. cities and 70+ international markets. Their services include sourcing Directors of Photography (DPs), camera operators, audio technicians, field producers, teleprompter operators, grips and gaffers...

    Location
    Mount Pleasant, South Carolina
    Number of Employees
    100 - 249
  • Since 2005, our philosophy remains the same: think. create. propel.

    We are an award-winning creative content company, specializing in 3D & 2D Animation, Visual Effects, Character Design, Augmented Reality, and Virtual Reality. We partner with advertising agencies, brands, and the entertainment industry helping them visually tell their stories...

    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    1 Project Listed
  • Kinetic Marketing & Creative is a full-service marketing agency in Billings, Montana.

    Kinetic Marketing & Creative is a full-service marketing agency in Billings, Montana. Our agency is ready to help your business move forward. Our team features experience strategists, designers, marketers, writers, creatives and account directors...

    Location
    Billings, Montana
    Number of Employees
    Under 49
    Portfolios Count
    7 Projects Listed
  • Atlanta Corporate Video Production for Healthcare, Tech, Finance & Manufacturing

    TC Productions is an Atlanta corporate video company turning complex messages into clear video content that drives results. We partner with Marketing, HR, & Comms teams in healthcare, tech, finance, & manufacturing to build ongoing video systems for marketing, recruiting, training, & internal comms...

    Location
    Roswell, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • The Video People.

    de Sousa Agency is a boutique full-service video production agency born out of South Florida but serving companies nationwide. People keep telling you that video is powerful, but how do you go from an idea to compelling, ready-to-use video material? Well, that's where we step in and help you achieve!...

    Location
    Fort Lauderdale, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Story First. Strategy Always. Success Guaranteed.

    RGVision Media is your full-service marketing partner, offering video production, social media, branding, U/X U/I web design, SEO, and media buying. Our creative team delivers tailored strategies to boost awareness, drive engagement, and help your business grow...

    Location
    Mission, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Where content meets performance.

    We create UGC for brands according to real-time trends and help them meet engaged audiences using data-driven technology...

    Location
    Ra'anana, Israel
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Empowering Your Digital Growth

    The iBoost is a digital agency delivering branding, web design & development, digital marketing, SEO, social media, CGI, and digital growth solutions...

    Location
    Dbaye, Lebanon
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    10 Projects Listed
  • Comprehensive Software Solutions, All in One Place!

    We deliver innovative software solutions that bring your passion projects to life, enabling them to ignite, grow, and thrive. Whether you need stunning web design or a sophisticated custom software system for your institution, we've got you covered...

    Location
    Jerusalem, Israel
    Number of Employees
    Under 49
    Average Hourly Rate
    $45/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • LEAPFROG is a full 360 Marketing & Advertising Agency offering a wide range of services to succeed in a culture of communication.We have been privileged to handle a range of Local & Regional multi-national clients from various industries:  Automotive, IT & Technology, Oil & Gas, Telecom, FMCG...

    Location
    Cairo, Egypt
    Number of Employees
    50 - 99
    Average Hourly Rate
    $1000/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    7 Projects Listed
  • People, Purpose, Passion

    We are a marketing company who specializes in web design services. We work with businesses of all different sizes in creating dynamic websites and build custom marketing plans for our clients that build their business and bring in more customers or clients...

    Location
    San Antonio, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    9 Projects Listed
  • Connected digital marketing systems for measurable growth | Google Partner | Since 2007

    AdwayCreative is a Google Partner digital marketing agency based in Sofia, Bulgaria. Since 2007, our senior specialists have connected Google Ads, Meta advertising, web design, SEO, conversion optimization, video and analytics to help companies generate qualified inquiries, sales and sustainable dig...

    Location
    Sofia, Bulgaria
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • We create live-action and animated videos that engage, build brands, and drive sales worldwide.

    Create Video is a trusted video production company specializing in live-action and animated videos that engage audiences, build brands, and drive sales. We provide expert services, including video marketing, event videography, and drone filming, to clients across Canada, the USA, and the UK...

    Location
    Vancouver, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Exceptional Video & Social Media Content for Growing Brands

    Origin Films is a Toronto-based video production agency. It excels in turning visions into compelling realities through creative video content solutions. As a full-service video production agency, Origin Films handles projects of all sizes with meticulous planning and execution. Its services encompass...

    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • Where service matters

    A leading video production company in Cape Town. With more than 10 years of experience and many productions under our belt, we have established ourselves as a respected video production company in Cape Town with a worldwide reach. Our skills in creating impactful video content have been honed to perfection...

    Location
    Cape Town, South Africa
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Tell Your Story Find Your Customers

    Bridges Film Co. is an esteemed video production company distinguished for crafting compelling branded narratives with a forward-thinking approach. Offering a comprehensive suite of services, we serve as your singular destination for creating impactful social media content or captivating TV commercials...

    Location
    Pittsburgh, Pennsylvania
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • An award-winning digital media company founded by those who believe in nonfiction storytelling.

    Blue Chalk Media, headquartered in New York and Portland, Oregon, is a production company established in 2013. With a strong foundation in both cities, we specialize in creating compelling visual content for diverse audiences worldwide...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
  • Video That Wins Business

    BP Video Production specializes in creating high-impact brand, promotional, and testimonial videos that drive results and engage audiences. With a focus on story-driven content and top-notch production quality, the agency helps businesses achieve their marketing goals effectively. BP Video Production combines...

    Location
    Mokena, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Production With Purpose, Powered by You

    UandME is a next-generation service production company, dedicated to placing our clients' needs at the center of every project we take on. Our process is driven by a client-focused mindset and a fresh, modern approach...

    Location
    Carnaxide, Portugal
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Helping Brands Find Their Voice and Tell Their Story.

    Cedar Creative is your go-to destination for building a brand that stands out. Our dedicated team of strategists, designers, photographers, and videographers is committed to transforming businesses and creating lasting impact...

    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Video Solutions for Business Success

    Image Media Lab helps businesses turn ideas into polished video content that builds trust, showcases expertise, and supports real growth...

    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Cut through the noise.

    CSP (Creative Studio Productions) is a digital media company that specializes in creating impactful content, focusing on clear messaging to cut through the noise. We offer enterprise-level services, including website development, client acquisition systems, SEO, and high-quality video production, all tailored...

    Location
    Eagan, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Cut through the digital platform clutter with professional films by the team at Hot Butter

    At Hot Butter Productions we help business owners to stand out from the crowd, using authentic story based videos, effective digital marketing, and bespoke landing pages, so leads stay, read and leave their details...

    Location
    Auckland, New Zealand
    Number of Employees
    Under 49
    Average Hourly Rate
    $140/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Design for a Better Life : Products of Empathy

    We design products that win critical acclaim from industry experts. TEAMS Design is an award winning, global, industrial design consultancy with 4 international studios. Each is made up of designers, engineers, media producers, strategists, and researchers that focus on creating unique physical and digital...

    Location
    Chicago, Illinois
    Number of Employees
    50 - 99
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • Brand Strategy, Web Design & Digital Marketing Agency Reno, NV

    Miley Studios is a full-service creative agency delivering bold branding, high-performance websites, and content that drives real results for ambitious brands...

    Location
    Reno, Nevada
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    7 Projects Listed
  • Leading Video Production Company In Singapore

    Epitome Collective is a creative production studio that connects brands with audiences through its repertoire of still and moving imagery...

    Location
    Singapore, Singapore
    Number of Employees
    Under 49
  • Your Story Will Be Told With Style and Passion.

    We're a full-service, script-to-screen audiovisual production company with an in-house film and photography studio in downtown Budapest. Whether you're looking to tell your brand's story, captivate your audience, or create content that stands out, we make it simple and seamless to bring your vision to life...

    Location
    Budapest, Hungary
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    Under $1,000

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

Goal Ideal Length Example
Brand awareness and social media engagement <1 minute  Promotional videos, product teasers, and brand videos
Educational videos  1-5 minutes Explainer videos and product demos
Training videos  30+ minutes Webinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

  1080p (Full HD) 4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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