DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.
Discover Top Video Production Agencies
15 Companies-Rankings updated: August 19, 2026
DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.
Harris & Ward is a Digital Marketing and SEO Agency that specializes in Small Business and Healthcare Marketing for Dentists, Chiropractors, Veterinarians, and More...
Location
Lexington, Kentucky
Number of Employees
Under 49
Average Hourly Rate
$85/hr
Minimal Budget
Under $1,000
Harris & Ward Services
SEO
PPC
Branding
Web Design
Video Production
Digital Strategy
Digital Marketing
Social Media Marketing
AEO
WordPress Website Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Specialty Dental Brands
WGM Orthodontics
Oakpoint
North Seattle Orthodontics
Toothologie Smile Studio
Data sourced from the agency's DesignRush profile
Harris & Ward Reviews & Testimonials
Andrew Hardgrove Marketing Director at Hardgrove Fire Protection
5.0★
SEO Review from Andrew Hardgrove
Our company worked with Harris & Ward for many years before we decided to explore being acquired by a national fire protection company. Harris & Ward played an important role in helping us maximize the value of our business by positioning us as the go-to provider for our services in the local market. Our financials reflected that growth, but so did our presence on Google. We were even outranking the company looking to acquire us in our own market, which really impressed them during the acquisition process. I have nothing but positive things to say about the Harris & Ward team. They truly understand their industry, and the results they helped us achieve had a real impact on the value and visibility of our business. I would highly recommend them.
Blake Sears Review from Google
5.0★
Blake Sears's Review Sourced from Google
My small business desperately needed a website and I am grateful I was recommended Harris & Ward!! Their team was incredible and made the experience stress free and actually fun! I would recommend them to anyone!
Liz Walla Review from Google
5.0★
Liz Walla's Review Sourced from Google
Harris & Ward really helped to turn around our Orthodontic practice marketing. They not only rebuilt our website but actually came to our offices to shoot the videos and stills used for content. In addition, they successfully grew our organic search, managed our GBP and provided strategies for digital ad campaigns. Todd and his team are professional, responsive and very easy to work with. I would recommend this group to any business!
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
IMPACT is a coaching and training company that helps businesses win more customers by implementing the Endless Customers System, a proven approach to becoming the most known, trusted, and recommended company in their market...
Location
Cheshire, Connecticut
Number of Employees
Under 49
Average Hourly Rate
$175/hr
Minimal Budget
$1,000 - $10,000
IMPACT Services
Business Consulting
Digital Marketing
Content Marketing
Digital Strategy
Web Design
Video Production
Video Marketing
Web Development
Advertising
Digital Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Berry Insurance
Bill Ragan Roofing
BuildX
David Meerman Scott
Eco Plumbers, Electricians, and HVAC Technicians
Mazzella
OasisTurf & Tree
Premier Home Team
TMA Accounting
Trailstone Insurance
Data sourced from the agency's DesignRush profile
IMPACT Reviews & Testimonials
Mike Ritzema Review from Google
5.0★
Mike Ritzema's Review Sourced from Google
Before working with IMPACT, we were stuck trying to make marketing work on our own. I had read They Ask, You Answer (the previous version of Endless Customers) and believed in the principles, but doing it DIY wasn’t producing results. We were writing articles here and there, posting inconsistently, and missing clear calls to action. The content wasn’t building trust or generating the kind of sales opportunities we needed.That changed when we made the decision to get a coach. Working with IMPACT’s coaching team gave us the structure, accountability, and clarity that had been missing. They helped us understand how to create content that earns trust with potential buyers, draws them in, and positions us as the most preferred option they are considering. We learned how to align each piece of content with the buyer’s journey and give every article a purpose.The results have been measurable. In just one year, our website traffic grew by 18% at a time when many companies are seeing declines. More importantly, our sales opportunities nearly tripled and grew even more when we only count qualified trucking companies. That growth allowed us to hire a salesperson for the first time in four years, which freed our content manager to focus fully on building quality articles, videos, and new tools.The experience of working with IMPACT has been excellent. The coaching team brings accountability and guidance without overwhelming us. The conferences and community have also been a big part of our journey, giving us ideas, tools, and connections that make implementation easier.I would recommend IMPACT to any business that wants to stop guessing at marketing and start building trust that translates into real sales opportunities.
Jason Diller Review from Google
5.0★
Jason Diller's Review Sourced from Google
I've been doing inbound marketing since 2010 and I can say that Impact is one of, if not the best, inbound marketing agencies in the country. They're great people that are highly skilled at their craft. I would recommend them to anyone with aggressive growth goals. Impact delivers great results and their team is as kind as they are smart.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Supercharge Your Growth With Multi-Agent Intelligence
Goyim Design Strategies delivers premium websites, custom applications, and industry-specific SaaS platforms with full code ownership and sovereign decentralized hosting. Based in San Diego, we eliminate monthly fees and vendor lock-in with high-performing systems built for speed and independence...
Location
San Diego, California
Number of Employees
Under 49
Average Hourly Rate
$225/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
9 Projects Listed
Goyim Design Strategies LLC Services
Web Development
Web Design
eCommerce Development
Mobile App Development
AI Development
Branding
SEO
CRM Consulting
Video Production
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Vero Beach Social Media (VBSM) is an 18x ADDY and 5x Telly award-winning digital marketing agency on the Treasure Coast. From our downtown Vero Beach studio we run social media, paid ads, video, websites with SEO/AEO, design, podcasts, and drone work for 100+ local businesses and nonprofits...
Location
Vero Beach, Florida
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
1 Project Listed
Vero Beach Social Media Services
Graphic Design
Video Production
Branding
Social Media Marketing
Digital Marketing
SEO
PPC
AEO
Web Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Vero Fitness
VB Custom Homes
The Learning Alliance
AYS Employee Leasing
School District of IRC
Data sourced from the agency's DesignRush profile
Vero Beach Social Media Reviews & Testimonials
Allen Lowery Review from Google
5.0★
Allen Lowery's Review Sourced from Google
The owner, Curtis, could not be any more detailed and committed to achieving results for his clients. Vero Beach Social Media is absolutely fantastic!
Ben Haynes Review from Google
5.0★
Ben Haynes's Review Sourced from Google
Vero Beach Social Media is an outstanding company. Curtis is professional, polite and incredibly knowledgeable regarding marketing. He has recorded multiple videos for us, including commercials and job site overviews, and the results were great! I can’t say enough good things about this company and Curtis. Highly recommend them.
Alex Martezian Review from Google
5.0★
Alex Martezian's Review Sourced from Google
Vero Beach Social Media is an outstanding marketing company that helps businesses grow. Working with Curtis and the team was a great experience. With their expertise and tailored strategies, they deliver excellent results. Their understanding of individual company needs, proficiency in social media platforms, and data-driven approach create compelling campaigns. With exceptional customer service, Vero Beach Social Media is a trusted partner in navigating digital marketing for business growth.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Delaware Digital is a full-service digital agency specializing in web design, web development, SEO, PPC, branding, and digital marketing solutions for businesses across Delaware and the Mid-Atlantic region. With over a decade of experience and a fully in-house team, the agency delivers customized digital...
Location
Wilmington, Delaware
Number of Employees
Under 49
Average Hourly Rate
$125/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
3 Projects Listed
Delaware Digital Services
Digital Services
Design Services
Video Production
Web Design
Web Development
AEO
Mobile App Development
Software Development
AI Development
PPC
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Spangler Plumbing
Nickle Electrical
Murphy & Landon Law
Celtic RnR Tours
Chessie Sales Group
Cadia Healthcare
Communications Resources Inc
Micron Analytical
M&M Carts
Delaware Carpet Cleaners
Data sourced from the agency's DesignRush profile
Delaware Digital Reviews & Testimonials
William Johnson Review from Google
5.0★
William Johnson's Review Sourced from Google
It was a pleasure working with Mike setting up and marketing my Carpet Cleaning Business he went above and beyond what i expected and i will be working with him in the future he takes pride in his work
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Venture Creations is a West Michigan digital advertising and video production agency founded in 2009. We run Google, Meta, YouTube, LinkedIn, TikTok, and Microsoft ad campaigns and produce the live-action, CGI/3D, and photo content behind them, for local businesses, e-commerce brands, chambers and events, and...
Location
Hudsonville, Michigan
Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
Portfolios Count
2 Projects Listed
Venture Creations Services
Digital Marketing
Video Production
Social Media Marketing
PPC
eCommerce
Advertising
Event Marketing
Video Marketing
Graphic Design
Creative Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Kawasaki Precision Machinery (US)
Kay-Dee's Gardens
ShowSpan
Data sourced from the agency's DesignRush profile
Venture Creations Reviews & Testimonials
Hilary Powell Review from Google
5.0★
Hilary Powell's Review Sourced from Google
Incredibly helpful and thorough. They know their stuff and helped our business move forward beyond our goals for the year. Highly recommend them.
Sherry Grimm Review from Google
5.0★
Sherry Grimm's Review Sourced from Google
I'm so pleased with the effort Travis put in to help me reactivate my social media accounts for my business. He is so easy to work with and makes things much easier to understand. My situation was resolved quickly and he kept me in the loop the whole way. Thanks Travis.
Kim Holstege Review from Google
5.0★
Kim Holstege's Review Sourced from Google
Venture Creations is a phenomenal company to work with. Travis has brought our Garden Center to record sales. His social media posts and website design have put us on the map and this entire process has been super easy. Thank you Travis for everything you have done to make Kay-Dee's Gardens a huge success!
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Lone Crest Media takes a different approach to client acquisition: instead of pitching promises, we build real, finished work first a live website and custom brand videos before a prospect ever signs a contract. Founded by Kathy Brook and Jimmy K with 20 years of combined marketing experience, we work with...
Location
Riverside, California
Number of Employees
Under 49
Average Hourly Rate
$20/hr
Minimal Budget
Under $1,000
Lone Crest Media Services
Video Production
Branding
Package Design
Web Development
Social Media Marketing
Digital Marketing
SEO
Mobile App Development
Graphic Design
Advertising
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
We turn service company expertise into assets that generate demand.
Animus Digital is a Tulsa-based creative agency for B2B, industrial, Oil and Gas, and Manufacturing companies. We build websites, run SEO, and produce content that turns hard-won expertise into a steady pipeline of qualified demand...
Location
Tulsa, Oklahoma
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$1,000 - $10,000
Animus Digital Services
Digital Services
Video Production
Creative Services
Web Design
AEO
SEO
Social Media Marketing
Advertising
Software Development
Business Consulting
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
ONEOK
B&H Construction
POSCORP
Green Energy Solutions
Pilot Thomas Logistics
Data sourced from the agency's DesignRush profile
Animus Digital Reviews & Testimonials
Steve Rice Review from Google
5.0★
Steve Rice's Review Sourced from Google
As a client of Animus Digital, we could not have found a better company for our business and marketing needs. Their ability to see marketing from a holistic standpoint is unmatched, and yet be laser focused on the channels that produce the greatest returns. Jon and the Animus team are amazing to work with; this group is phenomenal at everything they do.
Jim Moss Review from Google
5.0★
Jim Moss's Review Sourced from Google
Working with Jon Grogan and the team at Animus Digital has been a game changer for my business.They didn’t just build a website they helped me clarify how I show up, how I communicate value, and how I engage the right clients. From day one, Jon has approached every conversation with insight, intentionality, and a deep understanding of both business and people.Beyond the website, they’ve consulted with me on multiple marketing initiatives and recently built out a leadership assessment that has become a key tool in how I connect and serve new clients. It’s not just functional, it’s strategic, thoughtful, and aligned with the direction I’m taking my business.What sets Animus apart is their ability to combine creativity with clarity. They don’t just make things look good, they make them work.If you’re serious about growing your business and want a team that can think with you, not just for you, I highly recommend Jon and Animus Digital.
Seth Patterson Review from Google
5.0★
Seth Patterson's Review Sourced from Google
Animus has been helping our company transition our traditional marketing to a more digital platform. Jon is systematic and professional in his approach. We are seeing results and excited to continue the journey. Additionally, they helped modernize our website for a more polished, modern look. I highly recommend.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Wedge Studio is an independent brand and design studio with offices in Montreal and Los Angeles that creates distinctive brand worlds for consumer products, lifestyle brands, and cultural organizations. Combining strategic thinking, storytelling, and visual design, Wedge helps companies build memorable...
Location
Montreal, Canada
Number of Employees
50 - 99
Portfolios Count
1 Project Listed
Wedge Services
Branding
Package Design
Creative Services
Web Design
Video Production
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Canada Dry
Snapple Spiked
Indigo
Data sourced from the agency's DesignRush profile
Wedge Reviews & Testimonials
Duc C. Nguyên Review from Google
4.0★
Duc C. Nguyên's Review Sourced from Google
I love how this white building with its red door feels quietly alive, embraced by the green of the trees, a little moment of beauty I had to capture. 😊
Tony Kwon Review from Google
5.0★
Tony Kwon's Review Sourced from Google
Worked with this team both as a client and collaborator. They have a very unique approach to branding and design that is refreshing and modern.
T Baker Review from Google
1.0★
T Baker's Review Sourced from Google
Nothing good to say about this place. They seem good on the outside but it's all a show, a facade.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
ANTLER is a specialist property marketing, PR, and communications agency focused on helping housebuilders, property developers, and property-related businesses generate leads, increase brand awareness, and accelerate off-plan sales. The agency combines marketing strategy, public relations, communications...
Location
Eastleigh, United Kingdom
Number of Employees
Under 49
Average Hourly Rate
$100/hr
Minimal Budget
$1,000 - $10,000
Antler Property Marketing Services
Digital Services
Graphic Design
Video Production
Public Relations
Branding
Creative Services
Logo Design
Design Services
Reputation Management
Web Design
Digital Strategy
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
At Texas Marketing Consultants, we are passionate about helping businesses thrive in the digital world. Based in Boerne, Texas, we specialize in a wide range of marketing services designed to elevate your brand and connect with your audience. Whether you're just starting out or looking to take your business...
Location
Boerne, Texas
Number of Employees
Under 49
Average Hourly Rate
$375/hr
Minimal Budget
Under $1,000
Texas Marketing Consultants Services
Web Development
SEO
Social Media Marketing
Video Production
Content Marketing
Branding
Web Design
eCommerce Development
WordPress Website Design
Business Consulting
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
High Tide Marketing is a full service digital agency built for businesses that want measurable growth, not vanity metrics. We combine strategy, creative, and data to drive real results across web design, SEO, paid advertising, social media, lead generation, and video marketing. Whether you're launching...
Location
Pooler, Georgia
Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
High Tide Marketing Services
Web Development
Web Design
SEO
Digital Marketing
Video Marketing
Video Production
Social Media Marketing
Digital Strategy
Digital Services
Business Consulting
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Local Lead Growth is a results-driven digital marketing agency helping local businesses generate more leads through SEO, Google Ads, AI automation, web design, and conversion-focused marketing...
Location
North Attleborough, Massachusetts
Number of Employees
Under 49
Average Hourly Rate
$99/hr
Minimal Budget
$1,000 - $10,000
Local Lead Growth Services
Digital Marketing
Advertising
Social Media Marketing
PPC
SEO
Video Production
CRO
AI Development
Web Design
Media Buying
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Bruin Corporation
Bridges Bros Movher
Empire Beauty School
Heavy Construction Academy
Contant Law, P.C.
New England Truck Solutions
Lydon Law
Target Air Systems
Anchor Financials
PipeTime Plumbing & Heating Inc.
Data sourced from the agency's DesignRush profile
Local Lead Growth Reviews & Testimonials
Sabrina Jones Review from Google
5.0★
Sabrina Jones's Review Sourced from Google
Rich and his team at Local Lead Growth are genuinely dedicated to learning your industry and bringing you to the top of the search page, the first AI answer, or whatever it is in the current age to get your business seen and get more leads. Regular weekly and monthly reports are provided, with detailed explanations for everything, and adjustments made when we're seeing success in one area over another. A pleasure to work with and I highly recommend them to anyone who's looking for a personal and productive relationship with a marketing agency that doesn't feel like a marketing agency.
Jess Nichols Review from Google
5.0★
Jess Nichols's Review Sourced from Google
I cannot say enough great things about Rich and his team at Local Lead Growth! Been working with them for several years. They are professional, knowledgeable, detail oriented and super responsive whenever we have questions and they always provide the best recommendations to keep us ahead of the game and competitive in our market. Highly recommend them!!
Michele Deeb Review from Google
5.0★
Michele Deeb's Review Sourced from Google
I highly recommend Local Lead Growth. Matt is very approachable, extremely informative and knows his job well! So far we happy with the progress of his campaign and he has delivered results as promised
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
SCHAU & HORCH is a strategic branding and web design agency based in Bocholt, Germany, specializing in brand development, design, and digital communication. The agency helps businesses create distinctive brands through strategic positioning, visual identity, and digital experiences that go beyond aesthetics...
Location
Bocholt, Germany
Number of Employees
Under 49
Average Hourly Rate
$100/hr
Minimal Budget
$1,000 - $10,000
SCHAU & HORCH Services
Branding
Logo Design
Web Design
Web Development
SEO
Software Development
Design Services
Video Production
Creative Services
Digital Strategy
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Flender
Wibit
Stadt Bocholt
Data sourced from the agency's DesignRush profile
SCHAU & HORCH Reviews & Testimonials
audiokonzept support&sales Review from Google
5.0★
audiokonzept support&sales's Review Sourced from Google
Since November of last year, SCHAU & HORCH has been supporting us in the further development of our brand – and we couldn't imagine a better partner.From the very beginning, the team not only understood our industry and our company, but also engaged deeply with our values, our goals, and our strategic direction. This is evident in every step we take together. They don't create short-term solutions, but rather a brand with a clear strategy and a long-term perspective.We particularly value the honest, collaborative partnership. Ideas aren't simply implemented, but developed further together and critically examined – always with the aim of achieving the best possible result. Communication, accessibility, and reliability are consistently top-notch.As a company in the event technology sector, a professional and authentic brand presence is of paramount importance to us. SCHAU & HORCH accompanies us on this journey with a great deal of creativity, strategic expertise, and an exceptional feel for brands.We look forward to continuing our collaboration and can recommend SCHAU & HORCH to anyone who wants to not only design their brand, but also develop it sustainably.
Derksen + Ritte Architektur Review from Google
5.0★
Derksen + Ritte Architektur's Review Sourced from Google
Fantastic collaboration over many years. A very competent and friendly team. We look forward to many more years together!
Daniel Schmäing Review from Google
5.0★
Daniel Schmäing's Review Sourced from Google
Thank you very much for the excellent advice and the perfect execution of the order. I'm already looking forward to the next project.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
DCP Web Designers is a London web design agency specialising in WordPress websites, WooCommerce, SEO and digital marketing. With 20+ years of experience and 700+ websites completed, we help businesses build a stronger online presence and generate more enquiries...
Location
London, United Kingdom
Number of Employees
Under 49
Average Hourly Rate
$70/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
12 Projects Listed
DCP Web Designers Services
Web Design
WordPress Website Design
Web Development
eCommerce Development
SEO
Digital Marketing
PPC
CRO
Graphic Design
Video Production
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Frequently Asked Questions About Video Production Companies
What are the typical video production services?
Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages:
Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed.
Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule.
Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels.
Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media.
What type of video should your business invest in?
The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels.
Here are the most common types of videos:
Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.
Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube).
Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements.
Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media.
Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%).
In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%).
How long should your video be?
The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement:
Goal
Ideal Length
Example
Brand awareness and social media engagement
<1 minute
Promotional videos, product teasers, and brand videos
Educational videos
1-5 minutes
Explainer videos and product demos
Training videos
30+ minutes
Webinars and online courses
Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).
For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.
What is the difference between 4K and 1080p?
The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display:
1080p (Full HD): 1920 x 1080 (2.1 million pixels)
4K (UHD): 3840 x 2160 (8.3 million pixels)
Here is a breakdown to guide your decision-making process:
1080p (Full HD)
4K (Ultra HD)
Advantages
Smaller file size, making it easier to share and store
Almost all devices, platforms, and screen sizes support this format without sacrificing quality
More affordable to produce
Higher quality videos, especially for large displays
Enables video cropping, stabilization, and reframing without affecting quality
Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
Less flexibility for cropping and zooming
Less detail on large screens
Requires higher processing power, storage space, and internet bandwidth
More expensive to produce as post-production can be more demanding
Best for
Social media videos and web video ads
Mobile and laptop screens
Shoots where you expect multiple cutdowns/crops
Product or brand videos meant for big screens (e.g., billboard displays)
OTT and CTV ads and TV commercials
Computer screens and smart TVs
How can you measure the success of your video?
To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks:
Brand awareness and reach
Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad.
View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail
Play rate: 40%-60% for landing page videos
Lead capture
Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos
Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos
Click-through rate: 2%-3%
Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B
Attribution, ROI, and Optimization
ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads
Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B
Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce