DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Orizon produces explainer, product demo, ad, and overview reel videos, integrating video production within a broader design offering that covers UX, 3D motion, branding, and web design. The Montreal-based agency has completed 400+ projects for startups and Fortune 500 companies alike...
Top Services:
- Web Design
- UI/UX Design
- Branding
- Web Development
- Video Production
- Show more
- Location
- Montreal, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $95/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 15 Projects Listed
Kobe Digital's video arm, Kobe Studios, ties each production, be it brand films, commercials, testimonials, explainers, and product videos to defined business objectives. Eminent clients include SurveyMonkey, Leica Camera AG, and TeleSign, with distribution handled across paid, social, and owned channels...
Top Services:
- Web Design
- Digital Marketing
- Video Production
- Mobile App Development
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 15 Projects Listed
Here at School of Thought, we combine nimble creativity with expert video production to craft compelling stories that resonate across television, digital, social, and beyond. Our deep understanding of storytelling and media strategy ensures unmatched results that drive engagement and growth...
Top Services:
- Digital Marketing
- Advertising
- Social Media Marketing
- Branding
- Video Production
- Show more
- Location
- San Francisco, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $190/hr
- Portfolios Count
- 4 Projects Listed
Social Link specializes in delivering exceptional social media marketing services to help businesses thrive in the digital landscape...
Top Services:
- Digital Services
- Digital Marketing
- Digital Strategy
- Social Media Marketing
- Web Design
- Show more
- Location
- Nashville, Tennessee
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 5 Projects Listed
Lambda Films
Award WinnerRecipient of a Best Design Award for outstanding work.Lambda Films is a creative-first video production agency punching above its weight producing high-end, cinematic corporate videos for premium brands and TV commercials in partnership with the UK's leading agencies...
Top Services:
- Video Production
- Video Marketing
- Advertising
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Portfolios Count
- 7 Projects Listed
Shake is a creative service handling everything from the first idea to final delivery. Over the past 20 years, I've built a reputation as a reliable independent creative, producing bold, engaging work that helps businesses tell their story with clarity and impact...
Top Services:
- Video Production
- Creative Services
- Design Services
- Social Media Marketing
- Video Marketing
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 8 Projects Listed
California Media LLC is a web service company, offering a wide range of services into web design and development that covers almost all fields in the best possible way. Over years we have built a strong reputation in providing web site design and web development services. California Media LLC provide you with...
Top Services:
- Web Design
- SEO
- PPC
- Social Media Marketing
- Web Development
- Show more
- Location
- Dubai, United Arab Emirates
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- Under $1,000
Were OOB. A culture-first social media agency delivering for the worlds boldest brands. Big strategy. Killer creative. Creator campaigns with teeth. Built in London, fluent everywhere...
Top Services:
- Social Media Marketing
- Digital Marketing
- Content Marketing
- Branding
- Video Production
- Show more
- Location
- Richmond, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 8 Projects Listed
Bambuk Studio
Award WinnerRecipient of a Best Design Award for outstanding work.Strategic creative partner for technology companies...
Top Services:
- Branding
- Web Design
- Advertising
- Mobile App Development
- Web Development
- Show more
- Location
- Lviv, Ukraine
- Number of Employees
- Under 49
- Average Hourly Rate
- $55/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 23 Projects Listed
Ascendant Group is a top-ranked and award-winning PR and branding firm, specializing in CEO branding development and corporate branding strategy. With a proven track record, we have worked with leading CEOs, executives, and corporate brands worldwide...
Top Services:
- Branding
- Public Relations
- Video Production
- Location
- Newark, Delaware
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 5 Projects Listed
Imago Studio specializes in high-quality 3D production and animation for advertising, crafting visually captivating content for brands worldwide. With expertise in 3D, 2D images, photography, and motion design, we create powerful campaigns that transform ideas into engaging visual experiences...
Top Services:
- Creative Services
- Video Production
- Print Design
- Advertising
- Show more
- Location
- Sao Paulo, Brazil
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
VANZ brings ideas to life with bold 2D and 3D animation, product launch films, and photorealistic renders. We turn concepts into visuals that captivate, inspire, and stick for tech, gaming, and apparel brands that want to stand out...
Top Services:
- Video Production
- Video Marketing
- Graphic Design
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $10,000 - $25,000
LLC Blue Carrot specializes in creative video production agency services, delivering impactful marketing videos and educational content for global brands like the United Nations and USC. Our decades of experience enable superior outcomes in animation, explainer videos, and e-learning...
Top Services:
- Video Production
- Graphic Design
- Video Marketing
- Creative Services
- Design Services
- Show more
- Location
- Denver, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 19 Projects Listed
Feel Right Inc. is a Los Angeles & Orange County video production company creating narrative-driven, relatable ads for consumer, tech, baby, lifestyle, automotive, travel, healthcare, education, SaaS, and B2B brands from concept and creative development through video production and post-production...
Top Services:
- Video Production
- Location
- Huntington Beach, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
We are a small boutique agency dedicated to medical, technical, fintech, IT and automotive translation, localization and quality assurance services...
Top Services:
- Translation Services
- Business Consulting
- Software Testing
- eCommerce
- Web Development
- Show more
- Location
- Athens, Greece
- Number of Employees
- Under 49
- Average Hourly Rate
- $1/hr
- Minimal Budget
- Under $1,000
shakes bkk is an award-winning international multi-disciplinary strategic design studio with roots in Germany but based in Bangkok, Thailand. Working globally for both small and corporate clients, we shake up creativity to inspire and transform businesses through strategic solutions and value-driven goals...
Top Services:
- Design Services
- Product Design
- Package Design
- WordPress Website Design
- Graphic Design
- Show more
- Location
- Bangkok, Thailand
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
We empower high-precision productsfrom sporting gear and functional accessories to consumer electronicsthrough end-to-end digital twin and advanced 3D CGI pipelines. We translate complex craftsmanship into compelling digital assets and immersive XR showcases, helping brands accelerate development cycles and...
Top Services:
- Product Design
- VR/AR
- Digital Marketing
- Web Design
- UI/UX Design
- Show more
- Location
- Taichung, Taiwan
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $10,000 - $25,000
Founded in 1997, BayCreative is a San Francisco based B2B marketing, branding, and digital agency. With a compact team of fewer than 50 professionals, the firm acts as a full-service marketing department in a box for tech companies, offering integrated creative strategy, content, web, video, and campaign...
Top Services:
- Branding
- Digital Marketing
- Video Production
- Creative Services
- Design Services
- Show more
- Location
- San Francisco, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Portfolios Count
- 6 Projects Listed
eCommerce development experts and Certified Magento Agency with offices in Orange County, Austin and Los Angeles. Brandastic helps ecommerce platform businesses growth with a full spectrum of services from SEO, PPC to web design and development. Also, featured in media outlets such as Yahoo Finance, USA Today...
Top Services:
- Web Design
- WordPress Website Design
- eCommerce Development
- Web Development
- UI/UX Design
- Show more
- Location
- Orange County, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $180/hr
- Minimal Budget
- $50,000 & Up
- Portfolios Count
- 3 Projects Listed
Pure Fusion Media is your leading package design & branding agency, crafting story-driven designs that inspire and ignite emotions in your customers. One of the world's top 25 packaging design companies, we create powerful visual stories for brands, corporations, non-profits, and start-ups...
Top Services:
- Package Design
- Branding
- Creative Services
- Logo Design
- Video Production
- Show more
- Location
- Phoenix, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 6 Projects Listed
At Titan Growth, our highly skilled team, deeply rooted in paid media, amazon marketing, and technical SEO, utilizes their extensive experience and proprietary technology to empower our clients in achieving substantial brand growth, increased revenue, and enhanced profitability...
Top Services:
- Digital Marketing
- SEO
- PPC
- Social Media Marketing
- Content Marketing
- Show more
- Location
- San Diego, California
- Number of Employees
- 50 - 99
- Portfolios Count
- 16 Projects Listed
AD.JUST is a Los Angeles and San Diego video production agency with 10+ years delivering high-impact content for eCommerce brands, Kickstarter campaigns, corporate events, and global entertainment clients...
Top Services:
- Video Production
- Creative Services
- Social Media Marketing
- Content Marketing
- Video Marketing
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
SpaceX Animation offers top-tier video production tailored for dynamic brands. From concept to completion, we manage every aspect, ensuring a seamless and effortless process. Elevate your brand with storytelling that truly resonates and creative content that excels across all platforms...
Top Services:
- Graphic Design
- Logo Design
- Video Production
- Branding
- Creative Services
- Show more
- Location
- Indore, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $15/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 6 Projects Listed
We have served Universities, International Schools and innovative educators around the world for two decades. We produce authentic films that impacts...
Top Services:
- Video Production
- Creative Services
- Video Marketing
- Advertising
- Show more
- Location
- Simi Valley, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $80/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 9 Projects Listed
A collaboration of innovative creatives and a production company built for the now. We make the creative process more efficient and effective, with a global network of talent and resources. Consider us your in-house team. That's how we deliver fresh, relevant, and unmissable work to solve content challenges...
Top Services:
- Video Production
- Location
- Montclair, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $1,000 - $10,000
A Bangkok-based video production company delivering high-quality content in Southeast Asia. At EasyLiving Films, we offer comprehensive Film Production Services in Bangkok, a diverse array of projects from corporate stories to captivating commercials. Our experienced team of Professional Filmmakers...
Top Services:
- Video Production
- Location
- Bangkok, Thailand
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
It is a union of creativity and technology, where interactive, immersive and gamification become the basis of a new digital experience. For more than 10 years, we have been developing innovative content delivery formats, transforming complex data into exciting visual stories...
Top Services:
- UI/UX Design
- Graphic Design
- Design Services
- Video Production
- Show more
- Location
- Moscow, Russia
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 1 Project Listed
BRK is a Charlotte-based full-service agency specializing in branding, video production, web design, lead generation, social media, digital marketing for B2B + B2C. With over 35 years of experience, BRK delivers strategic, data-driven campaigns that captivate audiences and drive measurable results...
Top Services:
- Digital Marketing
- Branding
- Video Production
- Creative Services
- Social Media Marketing
- Show more
- Location
- Charlotte, North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $225/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 4 Projects Listed
Ignited is a dynamic marketing and business consultancy rooted in the start-up era. With a founding team that led the turnaround of Activision, we bring unparalleled expertise in driving measurable growth. Our unique blend of strategic consulting and digital communications empowers our clients to gain a...
Top Services:
- Digital Marketing
- Advertising
- Content Marketing
- Social Media Marketing
- Video Production
- Show more
- Location
- Manhattan Beach, California
- Number of Employees
- Under 49
- Minimal Budget
- $50,000 & Up
- Portfolios Count
- 6 Projects Listed
Blue Wheel solves the problem of fragmentation in modern commerce by uniting strategy, data, platforms, and people under one connected approach...
Top Services:
- Digital Marketing
- Digital Strategy
- Digital Services
- SEO
- Creative Services
- Show more
- Location
- Bloomfield Hills, Michigan
- Number of Employees
- 100 - 249
- Portfolios Count
- 3 Projects Listed
Creative Compound is a West Hollywood based visual content agency that crafts scalable, branded photo and video libraries alongside full-scale commercial production. With over a decade of experience, the studio helps brands from startups to Fortune 500sconnect with audiences through authentic and engaging...
Top Services:
- Content Marketing
- Social Media Marketing
- Advertising
- Digital Marketing
- Video Production
- Show more
- Location
- West Hollywood, California
- Number of Employees
- Under 49
- Minimal Budget
- $50,000 & Up
Jadi is a strategic brand agency built for science-forward consumer brands health, wellness, beauty, nutrition, and technology. We translate product truth, ingredient science, and real innovation into stories that build belief and systems that scale it.Strategy. Story. Systems. Scale...
Top Services:
- Branding
- Digital Strategy
- Content Marketing
- Video Production
- Advertising
- Show more
- Location
- Laguna Beach, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
Blue Barn, a boutique San Diego branded video production agency, excels in crafting polished videos that drive brand clarity. With over a decade of experience, our seven-time Emmy© Award-winning team serves clients nationwide, combining passion for filmmaking with brand elevation...
Top Services:
- Video Marketing
- Video Production
- Creative Services
- Location
- San Diego, California
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
Purple Films is a Cleveland-based video production studio founded in 2011. With a lean team of 29 filmmakers and storytellers, the agency creates purpose-driven video content for brands, agencies and organizations. Known for its soulful style, Midwest hustle and collaborative process, Purple Films helps...
Top Services:
- Video Production
- Video Marketing
- Location
- Cleveland, Ohio
- Number of Employees
- Under 49
Playroom Creative is a full-service video production agency based in Huntington Beach, California (Orange County). Led by founder Ian Dillon, the firm specializes in commercial, real estate, web, and event video productionskillfully blending cinematic storytelling with SEO and digital performance...
Top Services:
- Video Production
- Advertising
- Video Marketing
- Location
- Orange County, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
Neat Production
Award WinnerRecipient of a Best Design Award for outstanding work.Get noticed! Barcelona video production for your brand success.We craft cinematic storiesConveying the right message with your target audience is crucial, more so than ever. That's where we come in. We create striking visual assets that help drive your business forward and help you to remain competitive...
Top Services:
- Video Production
- Advertising
- Branding
- Creative Services
- Digital Services
- Show more
- Location
- Barcelona, Spain
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Concept Co. is a digital B2B marketing agency blending creativity, strategy, & tech to boost branding, sales, & web presence. Trusted by Fortune 500 & U.S. businesses, our proven methodology delivers real results. With over ten years of experience, we're a team of creatives, tech experts, & storytellers...
Top Services:
- Branding
- Logo Design
- PPC
- Digital Marketing
- Video Marketing
- Show more
- Location
- Milwaukee, Wisconsin
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
Positive Agency is where bold creativity meets the vibrant pulse of Latin America. We dont just follow trends we design them, tailoring every idea to resonate with the culture, rhythm, and diversity of our region. For us, creativity isnt a department, its our DNA...
Top Services:
- Digital Marketing
- Content Marketing
- Social Media Marketing
- Media Buying
- Advertising
- Show more
- Location
- Clearwater, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
We're a video production company that helps you increases your bottom line using the power of video marketing. Increase sales and lower expenses...
Top Services:
- Video Production
- Video Marketing
- Content Marketing
- Creative Services
- Show more
- Location
- Montreal, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Flow is a top video production agency specializing in creating high-quality video content, TV commercials, branding and corporate videos for a wide range of quality-focused clients. Based in the New York City and Philadelphia area, Flow services clients worldwide...
Top Services:
- Video Production
- Video Marketing
- Location
- Philadelphia, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $500/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 3 Projects Listed
We make video that doesnt just look good it works to grow your business. But how? By combining video production expertise with marketing know-how, we create videos that help you achieve your goals...
Top Services:
- Video Production
- Video Marketing
- Advertising
- Creative Services
- VR/AR
- Show more
- Location
- Minsk, Belarus
- Number of Employees
- Under 49
- Average Hourly Rate
- $90/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
With intense thought, collaboration, focus, care and experience, brands are nurtured through a better kind of creativity that clients and consumers see and understand. Harnessing and intelligently applying pure creativity to business problems leads to transformative results...
Top Services:
- Logo Design
- Package Design
- Graphic Design
- Branding
- Web Design
- Show more
- Location
- Minnetonka, Minnesota
- Number of Employees
- Under 49
- Average Hourly Rate
- $130/hr
NBY IT offers 3D solutions including 3D Modeling Services, Animation Services & Architectural Visualization along with 3D Models for AR, VR, and MR Modeling. We have a highly certified team of drafters, engineer Modelers, and architects at NBY IT who can provide you with excellent 3D modeling...
Top Services:
- Product Design
- Graphic Design
- Video Production
- Design Services
- Print Design
- Show more
- Location
- Dhaka, Bangladesh
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $20/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
AlchemyLeads (Los Angele, CA & Denver, CO) is a boutique SEO & digital marketing agency founded in 2017. They help e-commerce, B2B, and industrial brands grow organic traffic and revenue. Their senior-level team provides SEO, digital PR, content marketing, PPC, social media, web dev & link-building...
Top Services:
- Digital Marketing
- SEO
- PPC
- Social Media Marketing
- Public Relations
- Show more
- Location
- Calabasas, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $117/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 6 Projects Listed
Filma aims to help you create any type of videos, from anywhere in the world. We provide a seamless video production experience for businesses, connecting filmmakers and brands globally. For more information, contact us today and bring your videos to the next level !...
Top Services:
- Video Production
- Audio Production
- Location
- Dover, Delaware
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
We are an integrated digital agency with expertise in advertising, branding, design, eCommerce, marketing, and web development...
Top Services:
- Digital Marketing
- Social Media Marketing
- Email Marketing
- Advertising
- SEO
- Show more
- Location
- Cleveland, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $145/hr
- Minimal Budget
- $1,000 - $10,000
Parker-Lambert is an e-commerce marketing agency that helps consumer brands grow across Amazon, Shopify, Faire, Instacart, Chewy, Walmart, Google Shopping, and more...
Top Services:
- Digital Marketing
- PPC
- Advertising
- Branding
- Video Production
- Show more
- Location
- San Jose, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $85/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
TVB is brand concept and production studio based in uniquely restored building in Westport, CT. We have in-house capabilities for strategic branding and messaging, full service graphic design, 2D/3D animation and rendering and photography and videography, including a fully equipped in-house studio...
Top Services:
- Video Production
- Package Design
- Graphic Design
- Digital Marketing
- Email Marketing
- Show more
- Location
- Westport, Connecticut
- Number of Employees
- Under 49
- Average Hourly Rate
- $95/hr
- Minimal Budget
- $1,000 - $10,000
Geared is a nimble, fast-acting boutique marketing agency in Orange County, California that specifically caters to the "entrepreneurial spirit."...
Top Services:
- Creative Services
- Branding
- Digital Marketing
- Social Media Marketing
- Email Marketing
- Show more
- Location
- Irvine, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Brafton is a content marketing and SEO agency in Sydney, helping APAC brands earn visibility in traditional search and AI search (GEO). In-house strategists, writers and SEO specialists drive rankings, traffic and AI citations...
Top Services:
- Content Marketing
- SEO
- PPC
- Email Marketing
- Digital Marketing
- Show more
- Location
- Sydney, Australia
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $270/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 12 Projects Listed
Video Production Specializations
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Why companies trust DesignRush
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Frequently Asked Questions About Video Production Companies
What are the typical video production services?
Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages:
- Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed.
- Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule.
- Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels.
Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media.
What type of video should your business invest in?
The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels.
Here are the most common types of videos:
- Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.
- Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube).
- Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements.
- Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media.
Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%).
In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%).
How long should your video be?
The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement:
| Goal | Ideal Length | Example |
| Brand awareness and social media engagement | <1 minute | Promotional videos, product teasers, and brand videos |
| Educational videos | 1-5 minutes | Explainer videos and product demos |
| Training videos | 30+ minutes | Webinars and online courses |
Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).
For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.
What is the difference between 4K and 1080p?
The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display:
- 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
- 4K (UHD): 3840 x 2160 (8.3 million pixels)
Here is a breakdown to guide your decision-making process:
| 1080p (Full HD) | 4K (Ultra HD) | |
| Advantages |
|
|
| Disadvantages |
|
|
| Best for |
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How can you measure the success of your video?
To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks:
Brand awareness and reach
- Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad.
- View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail
- Play rate: 40%-60% for landing page videos
Lead capture
- Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos
- Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos
- Click-through rate: 2%-3%
- Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B
Attribution, ROI, and Optimization
- ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads
- Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B
- Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce
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